Less Than A Day Later. Advertisers Backing Away From Clippers. Will They Be Back? Where Does The Nine P's of Marketing Fit In?

Advertisers with their advertising agencies and media-buying agencies were pulling ads and signage/in-arena signs/ads from the local and national games, as the NBA bands Clipper owner Donald Sterling for life and fines him $2.5 million.

Donald Sterling will probably be asked to sell the team by the other NBA owners. In the world of sport sponsorships, endorsements and advertising under both "Promotion" and "Presentation," in the 9P’s of Marketing.

It's a business and Marketing mess for the Clippers organization and the NBA. In so many ways...

Which sponsors have left or on break from the Clippers? (updated list)

• CarMax (Used car dealer, nine-year sponsorship of Clippers) 
• Kia Motors America (Said it was "suspending" its "advertising and sponsorship activations with the Clippers.") 
• Chumash Casino Resorts 
• Virgin America
• Red Bull
• Sprint
• Lumber Liquidators
• Yokohama Tires
• Corona
• Aquahydrate
• State Farm Insurance 
• Mercedes-Benz dealers 

Will they be back? Some probably, especially  if they have ties with Clipper players such as Chris Paul and Blake Griffin.

Sponsorships fall under Promotion and Presentation in the 9P's of Marketing. In the 9P’s of Marketing, one of the P’s is "Presentation." This “P” is the act of presenting any of the different 9P’s© to your customers, the federation, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees,  partners, and to the entire Olympic audience. They are symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind.

Unfortunately it's a big negative in this example for the Clippers in the short-term. Many, including fans, players, arena workers, support staff, parking attendants, restaurants, agents, future NBA players, and more. They fall under "People" in the 9P's of Marketing.

It's tough out there in Marketing decision making. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• In this example I am using the Los Angeles Clippers who came from San Diego and from Buffalo.  
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Clipper Fans Will Stop Coming And With Sponsors Fleeing, Owner Donald Sterling Will Have To Leave Team. Or Forced To Leave Team By NBA.

With fewer fans paying and with the Clipper sponsors leaving the Clippers, Donald Sterling will need to leave or sell team. In the world of sports endorsements, I place sponsorships under both "Promotion" and "Presentation" in the 9P’s of Marketing.

It's a business and Marketing mess for the Clippers organization and the NBA. In so many ways...

Which sponsors have left the Clippers?

• CarMax
• Kia Motors America
• Virgin America
• State Farm Insurance 
• Mercedes-Benz dealers 

You may not know that CarMax is a chain of used-car superstores, and one of the first Clippers sponsors to jump ship today. Plus Kia serves as the official automotive partner of the NBA. It also sponsors TNT's "Inside the NBA."

Sponsorships fall under Promotion and Presentation in the 9P's of Marketing. In the 9P’s of Marketing, one of the P’s is "Presentation." This “P” is the act of presenting any of the different 9P’s© to your customers, the federation, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees,  partners, and to the entire Olympic audience. They are symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind.

Unfortunately it's a big negative in this example.For many, including fans, players, arena workers, support staff, parking attendants, restaurants, agents, future NBA players, and more.  They fall under "People,P in the 9P's of Marketing.

It's tough out there. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• In this example I am using the Los Angeles Clipperswho came from San Diego and from Buffalo.  
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Ads Are Everywhere. Another Example of Promotion And Advertising in the Nine P's Of Marketing, "Pull To Refresh On Your Smartphone."

Ads are everywhere. Here's another example with Appsfire's new mobile ad executions. Now besides your mobile phone provider and the manufacturer's brand name (which isn't advertising but branding and product/service names) you will have another ad as you "pull to refresh on your smart phone."

Appsfire is capitalizing with the boom in, in-app ads.

There was an empty space. Maybe not much longer.  Now there's Appsfire mobile ad, as one opportunity. Maybe there will be more. You drag one of your fingers or thumb down the screen, then watch the gray circle spin, now another advertisement.

Here's a little more. Appsfire, a French mobile ad network, is adding "Brichter-San," a software program that creates a customized in-app ad within the small space opened during refreshing on your smart phone.

At USC School of Law, UCLA School of Law and at Southwestern School of Law I have given variations of a  presentation, with CLE credit, titled “Confusion between Marketing  & Advertising: Why and what difference does it make to Law Students, Judges and Lawyers. Plus the Nine P’s of Marketing.”

I use specific, current examples of Yelp.com, Verizon, Metro/Expo, small businesses and large businesses. Plus the famous Sleekcraft factors. I present contemporary examples; the presentation is fun, educational, and interactive. I have also given international/global seminars and my talk will use both USA and global examples.

As a Marketing and Advertising expert, for the past 35+ years  I have worked full-time in Marketing while teaching Marketing and related subjects to graduates and undergraduates one, two or three nights a week at USC, CSUN, LMU CSUN among others.

My expert witness cases have involved: marketing; advertising; breach of contract; business practices; business and professions code compliance and violations, including unfair competition, unlawful, or unfair, or fraudulent business activities; contracts, sponsorships; false advertising; trade libel; media; trademark infringement; intellectual property; patents; usage of models; advertising agencies; trade secrets;  client business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. Cases involved contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media.

I have copyrighted and developed the Nine P’s of Marketing They include “People” or target market(s), Product” or Service, “Price,” “Promotion,” “Place” or Distribution, “Planning,” “Partners,” “Presentation,” and “Passion.”It's different out there. Beware. Or be aware of what's out there.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

There is much more on the 9P's at here or here. In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) This "P" is important especially for my example.  They will target different consumers on a CPM basis, which is under media planning or Cost Per Thousand." People or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

With FreeStyle From Coke, Taking A Look At Five Of The Nine P’s Of Marketing

I just decided to take a snapshot of  a few of the Nine P's of Marketing with Coca-Cola's new Freestyle machine.  They are focusing on a new "Place," in the 9P's of Marketing: Your Home.

Planning: Five years in the market, Freestyle  is part of the $76 billion soft-drink industry. Unfortunately for most soft drinks sales, sales are trending down.  From Wall Street, Coke is looking negative with its stock down about 10% from its 52-week high.

Product: Coca-Cola's Freestyle machine, with 146 flavors and touch-screen dispenser. Flavors can be self-created beverages in micro-doses. The dispenser is sleek, with a curvy styling.

Place: Currently 19K machines in about 10.5K locations globally, including Burger King. Freestyle is on some college campuses. Looking to impact the home market.

People:  Teen-targeting, specifically "Millennials."

Presentation: Freestyle's evenhas an app. Pre-mix drinks on a cellphone. When holding the phone up to a Freestyle machine, we'll hope you receive the exact drink that has been mixed in the app.

It's tough out there for the soft drink industry. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People or Targeting
• (Segmentation and Targeting)
• As in this example of the teens or "Millennials" for the new machine. People or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

NBA and Players’ Clothes, Tattoos, Cars, Watches, Rum and Presentation, In The Nine 9P’s of Marketing

With the NBA playoffs starting this week comes an announcement of young males' publisher Complex Media’s new Triangle Offense website. It's sponsored by Bacardi.

The only and sole sponsor will be Bacardi Flavored Rum for the next nine months. It’s been reported they are paying between $1 million and $3 million. It’s been also reported that the focus will be on the "players' high-flying lifestyle" -- their clothes, tattoos, cars, watches and more.

Complex Media has also published their Green-Label.com site for Pepsi's Mountain Dew.

I'm referring to two of the Nine P's, both Promotion with the sponsorship and Presentation in the 9P's.  I'd also add "People," as for the target marketing. The Presentation “P” is the act of presenting any of the different 9P’s© to your customers, the association, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees,  partners, and to selected audiences (which would be under People, in the 9P's).

They are symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. Unfortunately it's a negative in this example. There are definitely different images for the NBA. Both good and bad.

In the world of sports endorsements, I place sponsorships under both "Promotion" and "Presentation" in the 9P’s of Marketing.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People," and that means anyone who purchases sports apparel and equipment.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Tivo or Tivo-Like Services Have Changed the TV Business and The Way TV is Watched And Advertised.

Educating the consumer of what Tivo does has always been a problem. Their first network TV spots if rewatched had a way of not communicating or impacting the needs and wants of the TV watchers.

I remember being at the Consumer Electronics Show in 1999 when the unique package of services called Tivo was launched.  The tech was great. The Marketing and promotion and ads---not so much. For years I showed the original spots in my undergraduate and graduate Marketing and advertising classes. The students didn't get the spots and always wanted a better "sell" in Tivo's communications.

As Director of Marketing at Directv and teaching Marketing, Business Strategies and Advertising at USC, CSUN and Pepperdine  I remember how I thought Tivo would revolutionize the TV ad business.

The technology behind Tivo was to digitally record, pause, rewind and fast-forward programming and the ads. Tivo or Tivo-like services have changed the TV business and the way TV is watched  and advertised.

Tivo, as they say, has always been better at technology than Marketing, promotion and advertising.

Now the different cable operators and satellite companies can offer that too.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People: (Segmentation and Targeting) There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion: Advertising is only one of the eight parts or components under Promotion.  Last week I presented a presentation at USC Gould School of Law on the “Confusion between Marketing & Advertising:  Why and what difference does it make to Judges and Lawyers.”
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Big Changes In Store For Brand Integrations Or Product Placements. Colbert calls them "Sponsortunities."

First there was the soaps or soap operas.  Advertisers were the major sponsor. You had shows with product integration or the announcer or the star doing ads. Remember Ronald Reagan, Bob Hope and others.

There really is again another changing of the guard.  In the recent past CBS' David Letterman and NBC's Jay Leno were reluctant to include integrations into their shows in the same way.

Colbert is taking over for David Letterman. He calls it or them "sponsortunity;" I would put them under “Presentation,” in the 9P’s of Marketing.

CBS's Colbert, NBC's  Fallon and ABC's Kimmel can be more edgy and can integrate brands into the show with advertisers.

Do you remember Kimmel and his live ads or spots in ’08, and as Fallon took over the Tonight Show he partnered (one of the other Nine P’s---“Partners” with GE.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) Almost always left out of the Marketing Mix.  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion (Product Integration falls under Promotion and Presentation. I'd also include "Partners."
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

My “Confusion between Marketing & Advertising: Why And What Difference Does It Make To Judges And Lawyers” Presentation. Part Of My Talk Included Reporting Online Audiences.

I see in the media, by professionals and by attorneys the misuse and the use of the terms “marketing” and “advertising.” Marketing and advertising are used interchangeably by many.  Marketing is much more than advertising.

• Advertising is part of Promotion, in the 9P’s of Marketing. (http://nineps.com)
• Promotion is a part of Marketing.
• Advertising is part of Promotion.
• Marketing is NOT Advertising.

Yesterday I did a presentation at a USC Gould Law School Alumni function.  My topic was “Confusion between Marketing & Advertising:  Why and what difference does it make to Judges and Lawyers.” This is my third presentation. I have delivered this presentation or parts of it previously at Ucla School of Law and Southwestern School of law.

There are a number of important strategic philosophies and practices which guide Marketing planning, branding tools, variables, efforts and/or Marketing relationships/partnerships/alliances. The Nine P’s/9P’s can be used successfully by product and service companies selling directly or indirectly to consumers (B2C), to intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

In my talk I also discussed media and included a section on both online and on mobile advertising or the “brand in the hand,” or “brands in the hand.”

I also included references from IAB, Bloomberg Business Week, AdAge, Adweek, LA Times and others.

I discussed the crisis in the reporting of mobile and online audiences.  IAB or the Interactive Advertising Bureau discusses to be aware:…: “Beware. Online ad industry is facing a crisis, with scammers, fake traffic, piracy, non viewable ads, inappropriate content, deliberate malicious behavior, bogus publishers, and invisible web visitors.” I had used a range of 25% to 36%.

I found that at the Mediapost’s Video Insider Summit, they had also discussed the topic of ad fraud. They reported that “the majority of them correctly estimated the problem to be in the 25 - 50% range.”

It's tough out there. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) Almost always left out of the Marketing Mix.  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Want The Definition Of Competition In The Movie Business. It May Be Dated... May 6, 2014.

Here's a big date: May 6, 2014. In the 9P's of Marketing, timing or debut of a movie opening would fall under "Planning," "Presentation," "Place," "Partners," and "Promotion," among others.

After a big weekend for Marvel and Disney, something may be brewing next May.

This weekend recorded a record-setting U.S. opening of Captain America: The Winter Soldier.

This  sequel took in $203.3M worldwide over the weekend, with an estimated $96.2 million in the USA. Up to today, “CA: Winter Soldier” has grossed $300M+ worldwide.

Now on to next May or specifically May 6th: (You can make #2, #1 if one of them moves their opening date.)

1. Disney and Marvel have officially given the date of  May 6, 2016 for the opening of Captain America 3. 
2. Warner Bros.’ presently untitled Superman-Batman movie is also scheduled for May 6, 2014.

Some one will have to give in. They are playing with dynamite plus theaters, "Promotion (with eight different components)," in the Nine P's and money. One of these will move because cannibalization would hurt both movies' total box office. Stay tuned. Again both probably would not open at the same time. But we'll see.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Samsung's Selfies With An Unaware President In The White House And At The Oscars With The Unaware Viewing Audience, Using The Nine P's Of Marketing, Plus Ambush Marketing.

It was just last November when Oxford Dictionaries editors named “selfie” their international "Word of the Year." At the White House, Boston Red Sox David Ortiz took a selfie with the President which "seemed" (read on) like a candid event. And at the Oscars with host Ellen DeGeneres and/or Bradley Cooper who took a group selfie. It has been reported that both were promotional events. I'd put them both under "Promotion" and "Events and Experiences," plus "Ambush Marketing or Advertising," with the 9P's of Marketing.

Samsung has revealed they were shot on a Galaxy Note 3 as part of a promotional deals. According to the White House Obama was unaware that his photo with Ortiz was part of a marketing deal. We also call it "Ambush Advertising," part of "Ambush Marketing," with the 9P's of Marketing analysis. For further interest, look and review aspects of Marketing and Advertising with this post and articles at  Variety, Adweek, Londre Marketing Consultants, AdAge, Boston Globe, Bloomberg Businessweek, plus Joshua Green's blog on Politics.

Samsung’s Galaxy smart phone was integrated into Oscars show, while Samsung spent an estimated $20 million on ads in the Academy Awards. Samsung got much, more promotional mileage from the stunts of Ellen DeGeneres during the show.

At least one if not two of the product placement plugs was planned. ABC ran a video segment of six young filmmakers touring Disney Studios, using Samsung devices. Now let’s move on to the "selfie" shot  which was a different. During her rehearsals Samsung execs trained Ellen on how to use the Samsung Galaxy.

I teach marketing and advertising. From the history of TV, commercials and sponsors having products appear in a program has been there. The networks do usually reserve product placement for big time advertisers.

Coke really scored with the pizza boxes from the pizza eating stunt from Big Mama’s and Papa’s pizzeria. Unfortunately Pepsi was the sponsor of soft drinks and water category. Did you even see the  Pepsi 60-second spot on its mini cans? I have asked at Southwestern School of Law and at other schools. No one, it seems, remembers the spot.

Get two free liters of Coke with first online order at Big Mama’s & Papa’s. Great exposure for the pizza restaurant and Coke.  A 30-second spot costs $1.9 Million and that does not include the production costs and fees for actors, sets, equipment, advertising agencies, directors, crew and other personnel.

Want more info and background? Coca-Cola was the Academy Awards' exclusive sponsor for the past seven years, before Pepsi took over this year.  Sponsorship is estimated to have cost $41.5 Million for past four years. Coke surely stole some of Pepsi’s exclusivity and thunder on Sunday night's broadcast of the Academy Awards on ABC. I teach the 9P's of Marketing. The students put Sponsorships fall under "Promotion" and "Presentation," in the Nine P's of Marketing.

Unfortunately this year Pepsi replaced Coca-Cola as the exclusive soft-drink sponsor, but it was Coca-Cola logos on three pizza boxes delivered to the show. You or i could say "Stole some of the show."

The pizza was from Los Angeles-based pizzeria Big Mama's & Papa's. If you go to their website there's a photo of Brad Pitt and Angelina Jolie eating their BMAPP (Big Mama's and Papa's Pizzeria) pizza on the home page. You'll learn that with 20 locations. Big Mama's & Big Papa's Pizzeria is a Coca-Cola customer.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion (Sponsorships are part of advertising.  Sampling also falls under Sales Promotion, under Promotion)
• Partners
• Presentation (Sponsorships fall also under Presentation, in the 9P's). 
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.  Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.