Brands Do Shape Their Branding And Future On Their Own Websites And In Social Media

Consumers are becoming more and more powerful. As one example I use that there are 87 million millennials. They and other segments shape their brands. The brands they buy. Our brands.

Brands will build their own social capabilities.

In media , it’s about creativity of planning, budgets, reach, frequency and continuity.  A company can add consumer generated content, photos and video sharing, contests and more to their own websites. It’s not easy to manage, and it takes some creativity and legal expertise.

The future will not only be about Facebook, Tumblr, Twitter, Instagram or Vine.  Just like the past was Myspace..

Brands are creating their own space and branding on their own websites. There will be more user generated content on company websites. It started with cloud sourced content.  Remember the Doritos TV spots for the Super Bowl?  They and many were planning ahead and were ahead of their time.

It's tough out there. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People: 
• It's about Segmentation and Targeting; 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People."
• People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

What Is PrankAdvertising? It's Got Some Major Legal Problems. Some Examples Are Better Than Others.

What Is PrankAdvertising? It's not always Advertising so I like to call it "Prank Promotion" or "Prank Event" under the Nine P's of Marketing and specifically the component of "Promotion."

It's really a prank related to the "Promotion." It is not always advertising. It's not paid media but paid media has been involved especially for Taco Bell's newspaper print campaign.  It's more promotion under the Nine P's. It's also under a few of the eight elements under Promotion. It's more PR and Sales Promotion or an Event under"Promotion," in the 9P's.

Examples:

• One of the worst: In 2007, Boston authorities arrested two men in connection with electronic light boards depicting a middle-finger-waving moon man, which prompted the closure of bridges and parts of the Charles River. It was a Turner Broadcasting System promotion for the Adult Swim cartoon "Aqua Teen Hunger Force." Click here for the CNN's read.
• One of the best: It was in 1996, when for an April Fools prank Taco Bell says that it bought the Liberty Bell to reduce the national debt. Taco Bell donated $50K to help preserve the real Bell, Liberty Bell. 
• Crest’s “Halloween Treats Gone Wrong,” 
• Pepsi MAX's “Jeff Gordon’s Test Drive” 
• Ubisoft’s campaign for video game their "Watch Dogs" video game  They set up a fake store that offered fifteen-minute smart phone repairs. They added a “special” app that could hack into the local electrical system, turn the store’s lights on and off (that would be fun to do), turn streetlights on and off, start a parked car, and more.  They would use a hidden camera and catch the reactions.

These promotions, reactions and conversations have been newsworthy, plus in some cases,  a legal nightmare. They drive social media, in some cases, positively and, in others, negatively.

It's tough out there to create awareness, interest, desire and action. making the cash register ring. Beware.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Plenty Of Assignments For Starbuck's Future Partners. Recent New CMO (Chief Marketing Officer). New Agency And Media Reviews.

Now Starbucks is reviewing its media planning and business. What they are saying: "Starbucks works with a variety of agencies and we regularly assess our agency roster to plan for future creative resources for our growing business."

I remember when Starbucks spent very little in advertising. We would talk about it in class.  They were into new store development under “Place," in the Nine P’s of Marketing.

They now have at least two initiatives:

• Support its grocery business in supermarkets, stores, drug stores and club stores; specifically its packaged products such as its bottled Frappuccino, bagged coffee, Via instant coffee, K-Cups and Starbucks Refreshers. 
• A second project on brand work or product work. 

Starbucks' advertising and media campaigns have been usually been around the holidays or in the summer. This year it appears that they are doing a lot more print than in the past.

In '13, they spent about $95 million in U.S. measured media, according to WPP's Kantar Media, up from $85.5 million for 2012.

Starbucks has also sent agencies a request for information as its prepares for a review or two. While Omnicom's PHD is the incumbent on the media business, they have worked with Omnicom's BBDO, MDC Partners' 72andSunny, Swift and WPP's Blast Radius, and Edelman for PR.

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): 
• Starbucks has supermarkets, grocery stores, club stores, relationships with hotels, airlines and their store network. 
• We define "Place," in the 9P's of marketing as the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

There Is More To NFL Changing Super Bowl L To Super Bowl 50. An update.

Who really wants to wear a hat or cap with an "L" on it, promoting the NFL or the Super Bowl?

Our NFL said that the use of Roman numerals will be suspended for the Super Bowl in 2016. They said they want "to further elevate and celebrate this historic Super Bowl." I feel that having a Super Bowl L wouldn't sell merchandise.

What about those Roman numerals for each Super Bowl?  Have another update for you.

The 2016 Super Bowl will be the 50th anniversary year for the Super Bowl or the Big Game or the NFL- AFL Championship. It will not be the “Big L.” It will not be in Roman numbers --- L, with some referring to “The L”  in 2016.

For 2015, it's Super Bowl XLIX, on Sunday February 1st at University of Phoenix stadium in Arizona.

Some other interesting Roman numbers for the Super Bowl.
IV                (1970)            Hint: Be sure to say it out loud.
XXX             (1996)
XXXXVIII   (2004)
L                  (2016)  (Now Super Bowl 50)
LIX              (2025)
C                 (2066)
MD              (3466)

The first Super Bowl had 33K empty seats and was called the “AFL-NFL Championship Game.” Or the "Supergame.” There were two college bands and the Arcadia High drill team in attendance. No Paul McCartney, Rolling Stones, Madonna,  Beyoncé or Bruno Mars.        

Want some Super Bowl Trivia?

• Most viewers, business owners and students don’t realize that these amounts exclude or do not include production costs and fees for actors, sets, equipment, advertising agencies, directors, crew and other personnel. Just media costs. 
• For Super Bowl For 2015, on February 1, 2015, NBC is asking $4.5 million per TV spot.
• Super Bowl  XLVIII, FOX had been charging $4 million per TV spot in the Super Bowl telecast this year. 
• For CBS in 2013, a single Super Bowl XLVII spot topped $4 million, with ads ranging between $3.7 million and $3.8 million and at $4,000,000. I thought I'd write it our for emphasis. 
• Most advertisers have always run more than just one spot or a campaign. Before and after; in media that is developing reach, frequency and continuity. I was in a meeting with attorneys this week and mentioned the Master Lock spot or ad, which they would run only one spot a year in the Super Bowl but did a lot of promoting and merchandising.  
• A premium can be charged by the network or the preferred position of a 30-second spot in the first quarter of the game. This premium can average around $100K extra. 
• This premium is due to the larger audience and better chances that consumers will recall the ads early in the game.  I mention in class and in my presentation "what is the state of mind of the viewers? Especially as the game gets later in the fourth quarter.  Viewers are usually “in a better state of " mind."
• The audience averages 111 million.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution) Interesting to note that last year's Super Bowl will be at MetLife Stadium at the Meadowlands in New Jersey (with city of New York serving as an official host as well), 
• Price
• Planning
• Promotion: Last year's Super Bowl: MetLife Stadium joins an area with CitiField, Prudential Center and Red Bull Arena. MetLife's deal was reported to be for 25 years, worth $17 million to $20 million annually. This "Promotion" money will be split between the Giants and the Jets.
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

What About Those Roman Numerals For Each Super Bowl? NFL Announced Super Bowl 50 Will Not Be Super Bowl L.

What about those Roman numerals for each Super Bowl? Have an update for you....Who wants to wear a hat or cap with an "L" on it, promoting the NFL or the Super Bowl?

The 2016 Super Bowl will be the 50th anniversary year for the Super Bowl or the Big Game or the NFL- AFL Championship. It will not be the “Big L.” It will not be in Roman numbers --- L, with some referring to “The L”  in 2016.

For 2015, it's Super Bowl XLIX, on Sunday February 1st at University of Phoenix stadium in Arizona.

Some other interesting Roman numbers for the Super Bowl.
IV                (1970)            Hint: Be sure to say it out loud.
XXX             (1996)
XXXXVIII   (2004)
L                  (2016)  (Now Super Bowl 50)
LIX              (2025)
C                 (2066)
MD              (3466)

The first Super Bowl had 33K empty seats and was called the “AFL-NFL Championship Game.” Or the "Supergame.” There were two college bands and the Arcadia High drill team in attendance. No Paul McCartney, Rolling Stones, Madonna,  Beyoncé or Bruno Mars.          

Want some Super Bowl Trivia?

• Most viewers, business owners and students don’t realize that these amounts exclude or do not include production costs and fees for actors, sets, equipment, advertising agencies, directors, crew and other personnel. Just media costs. 
• For Super Bowl For 2015, on February 1, 2015, NBC is asking $4.5 million per TV spot.
• Super Bowl  XLVIII, FOX had been charging $4 million per TV spot in the Super Bowl telecast this year. 
• For CBS in 2013, a single Super Bowl XLVII spot topped $4 million, with ads ranging between $3.7 million and $3.8 million and at $4,000,000. I thought I'd write it our for emphasis. 
• Most advertisers have always run more than just one spot or a campaign. Before and after; in media that is developing reach, frequency and continuity. I was in a meeting with attorneys this week and mentioned the Master Lock spot or ad, which they would run only one spot a year in the Super Bowl but did a lot of promoting and merchandising.  
• A premium can be charged by the network or the preferred position of a 30-second spot in the first quarter of the game. This premium can average around $100K extra. 
• This premium is due to the larger audience and better chances that consumers will recall the ads early in the game.  I mention in class and in my presentation "what is the state of mind of the viewers? Especially as the game gets later in the fourth quarter.  Viewers are usually “in a better state of " mind."
• The audience averages 111 million.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution) Interesting to note that last year's Super Bowl will be at MetLife Stadium at the Meadowlands in New Jersey (with city of New York serving as an official host as well), 
• Price
• Planning
• Promotion: Last year's Super Bowl: MetLife Stadium joins an area with CitiField, Prudential Center and Red Bull Arena. MetLife's deal was reported to be for 25 years, worth $17 million to $20 million annually. This "Promotion" money will be split between the Giants and the Jets.
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

A New Way To Look At Airline Travel Services And Product In The 9P's of Marketing: Airline Tags With GPS Are Coming Soon.

Airlines plan luggage tags with GPS. That seems smart. A way to differentiate their product offerings, but it does give or send a message of finding YOUR  lost bag which the airline lost.

It's a better way to handle luggage and help airline passengers track their bags. Select airlines are developing electronic luggage tags equipped with GPS. BA/British Airways and Air France-KLM  are slated to launch their new electronic tags this year.

Last week I presented at Ucla my presentation on “Confusion between Marketing & Advertising: What is Marketing? Advertising? Use of Media and Social Media. Plenty of Examples.”  The UCLA’s Graduate class was Television & New Media's Business and Legal Issues. I broke down the 9P's of Marketing showing them my use as both a Marketing expert or consultant and a teacher of Marketing, Business Strategies and Advertising.

There are a number of important strategic philosophies and practices guide Marketing planning, efforts and/or Marketing relationships/partnerships. In the Nine P’s© 2007, “Product” is one of the significant components and strategies. In Marketing, the variable  "Product" includes new product development, product mix, features, designs, packaging, sizes, services, warranties and return policies.

I have taught global studies, Marketing, global communication, and advertising for 38 years. For my clients, in the courtroom and in the classroom, we define "Product" of the Nine P's as:

• A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.  (Kotler)
• A product line is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed or sold through the same types of outlets, or fall within given price ranges. The major product line decision involves product line length (the number of items in the product line. 

A company’s product mix has four important dimensions: width (number of different product lines), length (number of items a company carries within the product lines), depth (number of versions offered for each product in the line), and consistency (how closely related the various product lines are in end use, production requirements, distribution channels, or in any other way).

A service is any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything. (Kotler)“

"Product” includes packaging, as a subset of the total offering. Brand managers use packaging as a badge, enhancing the product’s value. Here’s an example: in fall 2008, McDonald's scrapped and changed its package design across 118 countries, 56 languages. Packaging can increase the perceptions about the quality of the product.

A product or service also should have "Purpose," which is discovering the product’s real value, use, difference, reason, or function for the consumer and user.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing's objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P's/Nine P's ©2007. Specifically you will find them detailed at 9P's/Nine P's.

Or for more fun, marketing strategies/tactics and facts:  Go to Marketing Trivia  with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

It's Not Easy Picking Celebrity Spokerspersons. Celebrity Endorser Was With Nike. Wins Boston Marathon.

Former Nike endorser, Meb Keflezighi, and now Skechers' celebrity won the Boston Marathon. An American man and first since 1983.

That's interesting for many marketing professionals, students of Marketing and advertising, plus non users and users or "People," in the 9P's of Marketing for shoes.

Picking the right celebrities can even be harder than smart differentiation. If you are picking a celebrity be sure you check out their history and try to predict the future of the celebrity’s exposure? Future on the field success or successes?  What about their “after hour” behavior, any criminal record, FTC issues?  Health?

I have developed a list of strategic questions a brand manager or marketing manager should ask in developing and selecting a list of possible endorsers and celebrities, for a brand or company. Obviously there are strategic, emotional and rational decisions to be made by marketing professionals at both the client and the agency or talent source.

My marketing and promotional list?

1. Does celebrity subtract from product or service? In this case, I can think of multiple categories for Frank.
2. What does their future look like, on the field?
3. Is the celebrity appropriate for our product or service?  Same comment.
4. Does the celebrity add value? Or generate a good impression?
5. Does the celebrity add to the product’s image?
6. How much is the fee?
7. How is the contract structured?
8. Do you pay the celebrity or his family their fee, which will decrease media exposure/expenses?
9. What about the history and future of the celebrity exposure?  What about “after hour” behavior, any criminal record, FTC issues? Health?
10. Be sure celebrity uses and continues to use the product? Unfortunately he’s not alive.
11. Be sure the facts about the product are true and substantiated, before giving script to celebrity.
12. You must disclose if the star or celebrity has considerable interest in the company or product.

Come up with the right idea or selling concept.  That must be first. Then decide on the “celebrity” to present, sing or act. What you are going to say is more important than the "who."

Here's an update from August 22nd, 2015: 

• A Chicago, Ill.  jury awarded Chicago Bulls legend Michael Jordan $8.9-million dollars in his lawsuit against now-defunct Dominick's Grocery Chain. The legal case centered around a '09 magazine ad and coupon offer congratulating Jordan on his hall of fame induction. Jordan sued for $10 M, saying he guards his image. He doesn't sign endorsement deals for less than $10M. Dominick's parent company, Safeway, argued the NBA star was only owed $126,900. Jordan won and will donated to charity.

What's with our obsession with celebrities?  That includes clients, too.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) Who is buying and who is drinking Sinatra Select? target them. 
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Packaging Is Under Product In The Nine P's Of Marketing. Using A Bolder Red Star, with Green And A Metallic Look.

One example is changing the can for more customer awarenessand to stand out from competitors packaging and the other is changing the can but having to pull it off the shelves.

Today's first example is from Heineken. They have redesigned their beer cans, making the red star bigger, enhancing their green emblem, with a metallic look. They want  their cans to standout better for sale.

In a previous post I detailed that for NY city's Puerto Rican Day Parade, MillerCoors created a special, commemorative can for their Coors Light brand with an apple-shaped logo which refers to the Puerto Rican flag.

Miller Coors pulled the cans. Two reasons, both affecting sales and consumers: Disrespecting the flag and associating the event with beer drinking, Miller pulled the cans and apologized.

A number of important strategic philosophies and practices guide Marketing planning, efforts and/or Marketing relationships/partnerships. In the Nine P’s© 2007, “Product” is one of the significant components and strategies. In Marketing, the variable  "Product" includes new product development, product mix, features, designs, packaging, sizes, services, warranties and return policies.

I have taught global studies, Marketing, global communication, and advertising for 38 years. For my clients, in the courtroom and in the classroom, we define "Product" of the Nine P's as: A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.  (Kotler)

• A product line is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed or sold through the same types of outlets, or fall within given price ranges. The major product line decision involves product line length (the number of items in the product line. 

A company’s product mix has four important dimensions: width (number of different product lines), length (number of items a company carries within the product lines), depth (number of versions offered for each product in the line), and consistency (how closely related the various product lines are in end use, production requirements, distribution channels, or in any other way).

A service is any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything. (Kotler)“

"Product” includes packaging, as a subset of the total offering. Brand managers use packaging as a badge, enhancing the product’s value. Here’s an example: in fall 2008, McDonald's scrapped and changed its package design across 118 countries, 56 languages. Packaging can increase the perceptions about the quality of the product.

A product or service also should have "Purpose," which is discovering the product’s real value, use, difference, reason, or function for the consumer and user.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing's objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P's/Nine P's ©2007. Specifically you will find them detailed at 9P's/Nine P's.

Or for more fun, marketing strategies/tactics and facts:  Go to Marketing Trivia  with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Branding And Promotion. Something Fun And Creating Awareness From Possible Triple Crown Threat California Chrome.

California's California Chrome will be running in the Belmont Stakes. So what is Santa Anita Race Track giving away? Nasal strips. They are purple in color with the word "Chrome' printed across the top.

The nasal strips are thought to help airflow through the nostrils of the horse and humans and California Chrome is a Triple Crown hopeful. The chestnut colt California Chrome is racing in the Belmont to be the first Triple Crown winner in 36 years.

This example of nasal stips would be under Promotion on the 9P's of Marketing. There are eight parts or components under Promotion in the Nine P's.

At USC School of Law, UCLA School of Law and at Southwestern School of Law I have given variations of a  presentation, with CLE credit, titled “Confusion between Marketing  & Advertising: Why and what difference does it make to Law Students, Judges and Lawyers. Plus the Nine P’s of Marketing.”

I use specific, current examples of Yelp.com, Verizon, Metro/Expo, small businesses and large businesses. Plus the famous Sleekcraft factors. I present contemporary examples; the presentation is fun, educational, and interactive. I have also given international/global seminars and my talk will use both USA and global examples.

As a Marketing and Advertising expert, for the past 35+ years  I have worked full-time in Marketing while teaching Marketing and related subjects to graduates and undergraduates one, two or three nights a week at USC, CSUN, LMU CSUN among others.

My expert witness cases have involved: marketing; advertising; breach of contract; business practices; business and professions code compliance and violations, including unfair competition, unlawful, or unfair, or fraudulent business activities; contracts, sponsorships; false advertising; trade libel; media; trademark infringement; intellectual property; patents; usage of models; advertising agencies; trade secrets;  client business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. Cases involved contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media.

I have copyrighted and developed the Nine P’s of Marketing They include “People” or target market(s), Product” or Service, “Price,” “Promotion,” “Place” or Distribution, “Planning,” “Partners,” “Presentation,” and “Passion.”It's different out there. Beware. Or be aware of what's out there.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

There is much more on the 9P's at here or here. In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) Almost every diagram of marketing includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion (California Chrome's nasal strips given away by Santa Anita is a form of Sales Promotion)
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

What Are OTAs? I’m Going To Relate The NFL’s OTAs With Marketing And The Nine P’s Of Marketing.

I had to look up what an OTA was. It appears that the NFL and ESPN just refer to them as OTA or OTAs. They are “Organized Team Activities.” These training sessions or activities are in late April and early May. In the National Football League, training camp refers to the time before the season commences, of which OTA would be part of that time.

Teams get together at their facilities or at universities to conduct training camp for at least the first few weeks. Similar to baseball's spring training. Recently the NFL has let teams have off-season training sessions. (OTAs).Many teams use the OTAs to help develop their players, old, new and the rookies, and make them better players.

The OTAs are the only practices between the end of the previous season and the start of training camp. Players new to the NFL attend seminars and lectures organized by the NFL in mid-June to mid-July.

I see the Nine P’s of Marketing and under Planning, companies have new employee orientations. They have seminars and training sessions and they bring teams together to train and give updates. Under "Product" in the 9P's you would find New Product Development or NPD. How team present themselves would be under "Presentation."

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting) Includes season ticket holders, single ticket holders, and fans. 
• Product
• Place (Distribution): The NFL picks cities and regions for teams. The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.