Coming This Season...Who is The Official Snack And Beverage Brand Of All Four Major U.S. Sports Leagues?

Pepsi or actually PepsiCo.

As a Marketing expert and professional, the promotion of sports in the United States is an important part of the country's business and culture. Fans are fanatical. Brand managers want the association with stars and teams.

Companies look for: A joint partnership or partnerships (as in media sponsorships); the joint relationships, partnerships and strategic alliances: he relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. Usually plural or “Partners,” not Partner.

The four major professional sports leagues in the United States are:

• National Football League (NFL)
• Major League Baseball (MLB)
• National Basketball Association (NBA)
• National Hockey League (NHL)

All four receive and enjoy massive  media exposure. Have you ever thought about the Sports section in every newspaper. Free publicity.

Basketball and baseball (and to a smaller extent hockey in Canada) have substantial followings in other nations.

Three of those leagues have teams that represent Canadian cities, and all four are among the most financially lucrative sporting leagues in the world.

Back to the question: Pepsi is replacing Coca-Cola with a five year deal. The NBA is ditching Coca-Cola after 30 years for PepsiCo.

Most times Marketers and advertisers can’t create customer value and build customer relationships only by themselves. They need media exposure for one example.

They work closely with other company departments (inside partners) and often with partners and alliances outside the firm. Great work can be the result of great partnerships! Partnership and cooperative agreements are formed that enable parties to bring their major strengths to the table and emerge with better planning, products, services, promotion, presentation, distribution and ideas than they could produce on their own.

Changes are occurring in how marketers connect with their suppliers, channel partners and others.

I created the Nine P's of Marketing. I would file these sponsorships under both "Partners" or "Partnerships" and under "Promotion," in the 9P's of Marketing.

It can be tough out there. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• "A joint partnership; the joint relationships, partnerships and strategic alliances: 
• The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. Usually plural or “Partners,” not Partner. 
• It is important to partner with firms that have similar corporate philosophies. 
• Have agreed upon objectives and strategies.
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Creativity Comes From All Areas Or Departments In a Marketer And/Or Agency, When Using the Nine P's Of Marketing

Creativity should come from everyone at an agency or a firm. I remember that Chiat-Day put out a brochure in the 80's which I used to start a discussion about how an agency worked in my undergrad and graduate business classes of Marketing and Advertising at USC, CSUN, LMU and Pepperdine 

Advertising agencies need employees with cross-disciplinary and complementary skills who can and should contribute to sales, costs (control them) and to many parts of a client's operation. That's how you keep accounts. By contributing. Accounts can grow. Satisfy the clients with fruitful ideas. 

Creativity and ideas can come from account people, assistants, coordinators, account planning, copywriters, art directors, producers, media, but you do want to oversee and check on creativity from billing. 

It can be tough out there. It can be tough working on sales problems or sales challenges. 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners (Agencies want their cleints to call them "Partners." Doesn't always happenj. 
• "A joint partnership; the joint relationships, partnerships and strategic alliances: 
• The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. Usually plural or “Partners,” not Partner. 
• It is important to partner with firms that have similar corporate philosophies. Same true of hiring employees who function together.  
• Have agreed upon objectives and strategies.
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

The Product Is Pizza. But Much More At Pizza Hut. Special Offers, Partners And Promotion. Using The Nine P's Of Marketing.

I remember seeing special pizza boxes that formed into plates. Actually multiple plates. This is much more.

A pizza company in Hong Kong has come up with a special use of their pizza box. Plus they are including a QR code to download movies.

It's Pizza Hut which has special edition boxes that form into a movie projector with the use of the consumer's smart phone. What else do they do? Download a movie with their smartphone.

Somehow the table acts as a lens and the wall in the consumer's apartment, condo or home is the screen.

It's tough out there to differentiate your product or service versus another competitor. Special pizza boxes fall under packaging and "Product," in the 9P's of Marketing. This is quite special in the pizza wars. The downloading of movies would fall under "Promotion," and "Partners" plus "Presentation."

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People: 
• Not everyone loves pizza but many do. Some "People"love and consume pizza more than others. 
• Look at It's about Segmentation and Targeting; 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Presentation, Under The Nine P's Of Marketing: Is Recorded Crowd Noise Really Part of A Baseball Game?

While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. They will with this example "feel" the game.

But the Orioles during spring training in Sarasota was practicing with recorded crowd noise.

How did the police know? They were called by a neighbor who had called about the noise. Voiced a noise complaint.

In the 9P's of Marketing I define "Presentation:"

• This “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. I guess I'd add players or employees. 

The act of presenting may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. takes it to another level. A shaky, noisy level or chair or nearby home.

Beware. Not everyone loves noise. Recorded piped in noise, no less.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (The movie-going target market and more.)
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product (would include this 4DX theatre and movie)
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Comparative Promotion and Advertising, With the Nine P's. Pepsi And Coke And More.

I remember I started teaching in 1975. I remember using the “Pepsi -Coke Challenge” ad and campaign in my Marketing and Advertising classes. I still have some of the original advertising by Pepsi.

Pepsi has continued the challenge and compared themselves to the leader in TV spots again in 2015. That's 40 years.

In the Super Bowl no less, Pepsi has used the two soft drink truck drivers and that the Coke or Coca-Cola driver wanted a Pepsi out of a vending machine. Hilarious..

It’s been a little while since then but again but Pepsi is comparing that they are the preferred brand.

What is “comparative Advertising?”

It compares one or more brand attributes to those of one or more named or otherwise identified competitive brands. The practice of either directly or indirectly naming one or more competitors in an advertising message and usually making a comparison on one or more specific attributes or characteristics.

Way back in 1971-1973, the FTC thought it would be a way of dispensing real product information.  At that time, ABC and CBS prohibited it in their spots shown on their networks.

Some of the Pro’s.
It can be:

•  Effective/Factual
• Generate sales increases
• Increases awareness
• Consumers can verify comparison
• Wins over-Half-Hearted

Some of the Con’s.
It can be:

• What is Difference? The true difference or differential?
• Limited Space in the advertising
• Lawyers or potential lawsuits?
• Confusing
• Lacks reliability
• Misidentification
• Untruthful/Misleading

Want a new example? A loyalty program is an incentive for frequent purchasers. Pepsi is using its loyalty program to talk about its advantages over Coca-Cola.

In a campaign about the Pepsi Pass application, the advertising and promotion ridicules the Coke polar bears (hey, it’s summer, Pepsi) and another spot depicts a happier Pepsi drinker next to a Coke drinker looking disappointed.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• Not everyone drinks soft drinks and consumption seems to be slipping
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Walt Disney Parks And Resorts Is Doing Research on Demand Pricing. "Price" Or Pricing is One Of The Nine P's Of Marketing. Peak And Non-Peak Pricing.

Oh, My $4.00, that's how much my aunt paid for four in 1955. With the theme:  The World of Yesterday, Tomorrow, and Fantasy, the price now seems like pure fantasy.

One of my favorite questions in class at my USC, CSUN, Pepperdine, Ucla, Loyola Marymount Marketing, business and Advertising classes is: How much does it cost to go to Disneyland. For a family of four? The original Disneyland, not Disney World.

I remember my aunt and mother taking my brother and me during the first two weeks. It was $1 each or $4.  

Disneyland opened in July, 1955. Actually on 7/17/55.  I remember starting this question in the 80"s so I looked up that in August 1988; children were now $59.00 each, Adults $69.00 each or  $256 for two children and two adults.

Disney recently sent a survey or questionnaire to park visitors. It was an online survey to annual pass holders, which would be under "People," in the 9P's of Marketing.

They are proposing three tiers of pricing: Gold, Silver and Bronze. Gold could be used everyday at $115 each. A cool 460 for a family of four. Today there's a fix price of $99 or $396 for a family of four. That doesn't include parking, food, hats, souvenirs or lodging.

At USC School of Law, UCLA School of Law and at Southwestern School of Law I have given variations of a  presentation, with CLE credit, titled “Confusion between Marketing  & Advertising: Why and what difference does it make to Law Students, Judges and Lawyers. Plus the Nine P’s of Marketing.”

As a Marketing and Advertising expert, for the past 35+ years  I have worked full-time in Marketing while teaching Marketing and related subjects to graduates and undergraduates one, two or three nights a week at USC, CSUN, LMU CSUN among others.

My expert witness cases have involved: marketing; advertising; breach of contract; business practices; business and professions code compliance and violations, including unfair competition, unlawful, or unfair, or fraudulent business activities; contracts, sponsorships; false advertising; trade libel; media; trademark infringement; intellectual property; patents; usage of models; advertising agencies; trade secrets;  client business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. Cases involved contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media.

I have copyrighted and developed the Nine P’s of Marketing They include “People” or target market(s), Product” or Service, “Price,” “Promotion,” “Place” or Distribution, “Planning,” “Partners,” “Presentation,” and “Passion.”It's different out there. Beware. Or be aware of what's out there.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

There is much more on the 9P's at here or here. In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) 
• This "P" is important especially for my example.  They will target different consumers on a CPM basis, which is under media planning or Cost Per Thousand." People or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Where "Product" Meets "Promotion" Or Advertising, In Nine P’s Of Marketing: "Charleston Courier" Sorry That Front-Page Gun Ad Ran Over News of the Mass Shooting Today.

As an introduction: The Charleston Courier and Post has apologized.

Product means news in the newspaper business.
The media and newspapers receive revenue from ads and single-copy or home delivery sales.

It was unfortunate that the Charleston Courier positioned a front page sticker of a gun ad placed over the story of the mass shooting yesterday. A gun range ad was one of those stickers stuck on the front-page the newspaper today, the day after the gunman shot and killed nine people in a Charleston church.

People took to the paper’s Facebook page asking “Why?” Or "What were you thinking?"

Obviously it was a coincidence and the paper executives said “We apologize to those who were offended."

This happens when there are ads promoting airlines after a crash. Or during an Apple ad on NYT websites with an underwater scene near the headline and news about the Malaysia Airlines Flight 370 plunging into the ocean.

It can be tough out there. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC.

Here to help.

All the best.

Why Whole Foods In Playa Vista? Opening Tomorrow On Jefferson. Amazing

The easiest answer is it's needed. The surrounding businesses and employees need a lunch and meeting food place.But it's much more. Some things I learned about the store:

• Whole Foods Market’s 35,000-square-foot Playa Vista store; it's big and the 40-50K items may surprise you. You've got to check out the store and the different departments. 
• 180 team members 
• Local relationships with suppliers of fresh local items.
• Poke bar. Fresh sushi grade Ahi tuna which is never gassed or frozen.  You can add 13 items including pineapple, and cherries
• They are selling savory oatmeals 
• From LA Weekly, the new Playa Vista location is the “Swankiest” among all of its Southern California locations. 
• The store is a one-stop shopping facility for so much more than just groceries. 
• Astro Bar, a full service restaurant with a happy hour menu with over 20 beers on tap.
• A juice bar serving made-to-order Acai bowls (I've had two this week), mocha ice creams, macaroon ice cream sandwiches, and freshly squeezed veggie juice and smoothies. 
• Poke Master prepares custom Poke bowls with Sashimi grade Ahi tuna and various add-ons. The tuna melts in your mouth or for me it did. 
• Fitness gear 
• Various protein powders displayed in bulk.

This and more adds up to a whole foods-rich diet, "micronutrient dense and free of unnecessary additives."

They say they mean "whole foods," which means "any food in its most essential, pure and basic form: an asparagus spear, a lemon slice, a scoop of quinoa or a fillet of salmon." Again you need to check this store out. I have been tracking WF and this is one of their new concepts in an area looking for new alternatives and some cases an alternative instead of going to the food truck or getting in your car.  

Going to WF you can try to eliminate artificial flavors, colors, preservatives, sweeteners and hydrogenated fats from your meals.

"Whole foods are the best ingredients for creating tasty and healthy meals, and diets loaded with whole, unrefined and unprocessed foods may help keep you healthy."

Tips for success or a whole lot on "Product, under the 9P's of marketing:"

• Choose whole, fresh, natural, organic, local, seasonal, unrefined and unprocessed foods. They say that you may find the least processed foods around the perimeter of the store

Learn more about which ingredients and additives to avoid in the store tomorrow at 12746 Jefferson Blvd., Playa Vista, CA 90094 

More to come on WF, plus I have posted before about WF.  

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Offering Free Electric Car Charging For Electric Car Drivers:Financed By Advertisers At Malls And Stores Such As Whole Foods.

A company named Volta  has installed its chargers around the California metro centers of L.A., San Francisco, San Diego plus Phoenix at malls and stores. Advertising is one of the eight components under Promotion in the 9P's of Marketing and is paying for the increased awareness of the brands.

Who are the people? "People" or target in the 9P’s: the electric car owners who may be environmentally conscious consumers.

In the Nine P’s of Marketing, it's Advertising which pays for the electric car chargers when brands are promoting themselves and sponsoring Volta’s electric car chargers. The company is Volta and they are planning to install 400 chargers in six months.

Unfortunately for now the ads are static not like the ones you see on the TV screens in the gas stations.

It may be a little easier to find a charge out there because of branding and advertising revenues.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• You've go the stores and/or malls. Plus the company supplying the chargers. I define this P as: "A joint partnership; the joint relationships, partnerships and strategic alliances: 
• The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. Usually plural or “Partners,” not Partner. 
• It is important to partner with firms that have similar corporate philosophies. 
• Have agreed upon objectives and strategies.
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Sixteen Different NFL Teams Received Taxpayer Dollars To "Show" Support For Our Troops..Part Of Promotion In The 9P's Of Marketing For NFL.

When do the military salutes at NFL games cost us money? Many games, for sure.

Did you know and I’d guess that the general public and fans and non-fans of the NFL did not know that the DOD (Department of Defense, including the National Guard) has paid at least $5.4 and closer to $6 million in your taxpayer money to 16 different NFL teams.

The support includes tickets, and promotional mentions. At the games. Really? And you thought it was a nice gesture by the NFL. Think again.

Simply, the DOD is using taxpayer dollars to pay for advertising and promotion to the NFL.

Most people I feel thought it was a nice, "giving" gesture by the NFL, not an advertising campaign which would fall under “Promotion.,” in the 9P’s of Marketing.

• The Green Bay Packers received the single largest campaign of $400K. 
• The New York Jets were paid $377K to salute soldiers on their stadium’s Jumbotron and added tickets for some soldiers and others. 
• The Atlanta Falcons collected and received just over a one million dollars, the most cash received by any team. The media sales rep collected a nice commission too. 

The other teams include Rams, Steelers, Saints, Vikings, Dolphins, Chiefs, Bengals, Colts, 49ers, Browns, Bills and Ravens.

Is it even an effective recruitment tool?

It can be tough out there for some.  The NFL brings the dollars in so many ways.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix." 
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• NFL teams receive a ton of free publicity.  They use geographic segmentation when picking cities for NFL teams. 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion, advertising is just one components of eight under "promotion."
• Partners (The NFL with the DOD?; probably could be defined as partners.)
• "A joint partnership; the joint relationships, partnerships and strategic alliances: 
• The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. Usually plural or “Partners,” not Partner. 
• It is important to partner with firms that have similar corporate philosophies. 
• Have agreed upon objectives and strategies.
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Get Better Response Rates. It's Called "A Lift." "A Lift Note." How To Use Lift Notes to Your "People," In the Nine P's Of Marketing.

In your mail or direct mail offerings, simply slip or add a note into your letter or direct mail package to “lift” or "increase" the response.

It can be simply a yellow or other color "post-it" note, too.  That works well in personal and business correspondence, too.

Can be a sheet of paper that folds in half.  Or a quarter of a sheet folded works too.

On the front  add a teaser or a few words of copy. Publishers call them their publisher’s letters.

Why use lift notes? They simply work; generating a greater response. This information is taken from hundreds of studies and research.

I read that researchers found that even a blank sticky note could work.

But why not add a few personal words?  That a sticky note or post-it with a hand written message can more than double response rates. But don't forget most important aspect is that the letter or package is directed to the right "People," in the 9P's of Marketing. You want to direct the selling message or promotion to the right people. Your potential customers or target.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Who’s The Big Winner In the NBA Finals? Surprisingly It’s ABC And ESPN.

Updated 6/10/2015
Based on viewership, who’s the "Big Winner" in the NBA Finals?
Surprisingly It’s ABC And ESPN.  People or targets/targeting in marketing ("People in the 9P's of Marketing) are watching and we were tied. Now Cleveland leads 2-1 in the NBA series. 

Between the Cleveland Cavaliers and Golden State Warriors, the finals have delivered huge ratings; plus the first two games ended in OT. The first two games were the highest rated for the week versus all other shows. Game two was the most watched prime-time program the first week of June. 

Tomorrow it’s back at Cleveland for game four.

According to Nielsen live-plus-same-day TV viewing information, the series is averaging 18.3 million total viewers, with a 10.6 household rating. Or 10.6% of total televisions are watching.

It was 9.0 rating a year ago. In addition When LBJ and the Cavs fell to the Spurs in four straight back in '07, ABC delivered an "all-time" low household rating of 6.2.

A household rating will represent one percent of the country's 116.4 million TV households, with 12.3M homes.

The average cost of a :30 spot in the Finals is around $535K each.

It's tough out there. But the NBA finals look good for advertisers. Better than many expected. LeBron looks good and Currry isn't shooting well. 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Less than half (46%) of U.S. kids younger than 18 are living in a home with two married heterosexual parents in their first marriage. This is a marked change from 1960, when 73% of children fit this description, and 1980, when 61% did. 34% of children today are living with an unmarried parent—up from just 9% in 1960, and 19% in 1980. In most cases, these unmarried parents are single.However, a small share of all children— 4%–are living with two cohabiting parents. —Pew Research.

• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Different. Not Trader Joe's. Cheaper. Shorter Sell By Dates. Surplus Food Is Being Acquired And Sold To Consumers By A New Store Concept. It's "Daily Table" In Boston.

I grew up near Pronto Markets which turned into Trader Joe's, still on National in West L.A. Trader Joe's is a favorite of many food shoppers. Now a former president of Trader Joe's is offering a new grocery store concept.

It's Daily Table, with shelves and gondolas of surplus and aging food. It's selling a wide range. A couple of examples are: canned vegetables and fruits for 50 cents each. A dozen eggs are under a buck. Banana are 29 cents a pound.

Now they opened this week so the pricing may be promotional. That would be a strategy under "Price," and "Promotion," in the 9P's of Marketing.

Why the low pricing besides being promotional; some of the stock, vegetables and goods are donated by food wholesalers and others. It didn't sell or it was surplus.

It's a model and store concept that they want to expand to other cites besides Boston.

Visit here for more insights, store concepts, merchandising ideas and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• (Segmentation and Targeting) There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

At Belmont Park, Who’s The Biggest Winner In American Pharoah's Triple Crown Quest? Actually Win Or Lose, It’s NBC.

Fourteen have tried in the 37-year drought to win the triple crown. Today another tries. 

Surprisingly it was Affirmed who last took the honors back in 1978. Yes, 37 years ago.

American Pharoah with the misspelled name, did win; claimed the Triple Crown with the horse's win at the Belmont Stakes. Not done since 1978, and only the twelfth horse to do so.

Another winner is NBC which owns the rights to all three races.

After the race which American Pharoah became the first Triple Crown winner in 37 years, the TV coverage after the spectacle will help build the audience for NBC's prime-time schedule including Game II of the '15 Stanley Cup Finals between the Tampa Bay Lightning and Chicago Blackhawks.

It's tough out there.  Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Winners And Losers In the FIFA Scandals: The Sponsors And Marketing Partners With FIFA.

The 2018 FIFA World Cup Sponsors and Partners are:

1. Adidas; 
2. Coca-Cola; 
3. Hyundai; 
4. Kia Motors; 
5. GazProm; 
6. Visa; 
7. Budweiser 
8. McDonalds.  

With the growing corruption scandal and bribery investigation (including World Cup media and broadcast rights) the sponsors and partners are receiving added impressions in media and added awareness, but it's mixed. 

Do they want the association with bribery and investigations? I watched HBO's John Oliver this week and he pledged to drink a "Bud Light Lime "if the company helped rid FIFA of Blatter's leadership, prior to his resigning this week. 

But John Oliver really talked how bad it tasted. A Bud Light Lime with Blatter and Bribery. Not a good equation. 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion: 
• Advertising sponsorships also fall under this P, Promotion which has eight components. 
• Partners
• I define this P as "A joint partnership; the joint relationships, partnerships and strategic alliances: The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. Usually plural or “Partners,” not Partner."
• Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with other company departments (inside partners) and often with partners and alliances outside the firm. 
• Advertisers work with media and an example would be FIFA and the World Cup.
• Great work and exposure can be the result of great partnerships! 
• Partnership and cooperative agreements are formed that enable parties to bring their major strengths to the table and emerge with better planning, products, services, promotion, presentation, distribution and ideas than they could produce on their own.
• Changes are occurring in how marketers connect with their suppliers, channel partners and others.
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Really The First Game Under The Lights For Baseball. It's Really June 2, 1883. Not In 1935.

Many times the date is given as May 24, 1935. But that isn't correct. Read on. 

But Friday May 24,  1935 was NOT really the first game. The first game of baseball (only seven innings) ever played under the electric light was at Ft. Wayne, Ind., June 2, 1883. The game was played by Ft. Wayne versus Quincy M.E. College.

If you care, Ft. Wayne won 19-11.

A couple of great quotes.

I used the following first quote on making mistakes and that there will always be people presenting alternate views. I used the quote during my "What Clients Expect" presentation at Pepperdine in an Advertising and Marketing class:

• ``There is no chance night baseball ever will become popular in the major leagues. The game was meant to be played in the Lord`s own sunshine.`` Clark Griffith, President, Washington Senators, 1935

• "This tribute to the inventor of the electric light is an expression of gratitude by American Baseball. Without Edison`s arc lights, there would have been no night baseball. And without night baseball, the major leagues would have been minus a highly sustaining factor. Edison cast a magnificent light on the baseball box office."      Dan Daniel from NY World Telegram

It's can be tough out there. Beware.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Product
• Place (Distribution). Geographics, under "People" and "Place" play a big part for baseball. 
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.