Fascinating Marketing Facts About Super Bowl One Or Named "The AFL-NFL Championship Game On January 15, 1967.

A little background:
While many sports writers and fans believed a team in the older NFL was superior to any team in the upstart AF, without even anything close to a sell-out of  tickets, it was expected that Green Bay would blow out Kansas City. 

To me there was marketing and sales in my blood that Super Bowl or Championship Sunday back in '67. I came up with the idea of free parking (it was $5) with an oil change and a lube at the Standard station across the street from the Coliseum. The specific location was Santa Barbara and Vermont, now Martin Luther King Blvd and Vermont. . 

I was a freshman business, Marketing major at USC in 1967. I had been working at Standard Stations at several locations around USC and the Los Angeles Memorial Coliseum starting in high school. That Sunday I was across the street. At that time gas stations were really service stations.  We did much more than pump gas. 

On that "less than super" Sunday January 15, 1967 I was a senior sales person at Standard Stations which changed its name to Chevron.  USC was a couple blocks north. The Coliseum was a block north. We had prime location for the 75-mile blackout of TV. We serviced the fans going to the game. 

To pay for college at USC, I pumped gas, serviced cars, changed oil, replaced shock absorbers, did lubes, and for that Sunday added parking. To generate more sales and business I created the free parking promotion, with an oil change and a lube. 

The Super Bowl facts:

• Blackout of the game for a radius of 75 miles. While the mayor of Los Angeles helped bring the game to Los Angeles, the citizens of Los Angeles and dozens of other cites never got to see the game. Just how much in city services did the NFL get for free? 
• With the $12 ticket price ($6 in the peristyle end zone), nearly a third of the stadium sat empty as 33,000 of the 94,000-seat capacity Los Angeles Coliseum went unsold. 
• Game start time was 1PM.  
• The trophy was designed and manufactured by Tiffany.
• It has been the only time that the Super Bowl was shown on two major television networks, as CBS had rights to NFL match ups while NBC owned the AFL rights. 
• Both networks "wiped" the game in an effort to save money by taping over the televised footage of the very first "Super Bowl I."
• There were promotional hotel packages for $27 in San Diego to see the game in L.A..
• There were newspaper ads to get plans ($2) for circumventing the 75-mile blackout with "special" antennas. 
• Los Angeles viewers could watch a taped-delayed "Meet the Press" or a movie on CBS.
• Under "Place" in the nine P's of Marketing: Three locations were previously promoted for a location of the first championship game: L.A. Coliseum, Houston's Astrodome, and Miami's Orange Bowl. 
• For the reported 61,946 fans, $1 programs were sold. I see stubs or ticket stubs are selling today for $300. A few thousand dollars for the full ticket. There would have been 30K to throw away. 
• With last year's deflategate controversy in mind: Two different balls were used: NFL's Wilson "Duke" model and AFL's standard Spalding J5L.
• There was a twenty minute halftime show which included college and high school bans, jazz trumpeter Al Hirt, plus balloons.   

What am I doing now? I do consulting in marketing and Advertising, I teach  Marketing, Global Marketing and am an expert witness in Marketing, advertising, unfoar competition, deceptive marketing practices and more. 

The NFL champion Green Bay Packers defeated the AFL champion Kansas City Chiefs by the score of 35–10. There was animosity between the AFL and NFL. The Chiefs had a 11–2–1 record during the 1966 AFL season, which defeated the Buffalo Bills, 31–7, in the '66 AFL Championship Game. The Packers were 12–2, and defeated the Dallas Cowboys, 34–27, in the '66 NFL Championship Game. 

Visit here for more insights into Marketing and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People," fans or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components:The communication element includes personal and non-personal communication activities. Promotional activities that communicate the merits of the overall product or services. 
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• More questions under Promotion::
• What should you promote?
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.NFL has hundreds of partners and sponsors now
• Presentation: 
• Such a big difference in presentation of Super Bolw I (AFL-NFL Championship game) versus Super Bowl 50 or L. The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.  

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre MarketingConsultants, LLC. Here to help. All the best.

.

What Will Be Different With Bud Light's NFL Deal? The Beer Sponsorship Or Partnership Falls Under "Promotion," And Advertising In The 9P's Of Marketing

Part of a series about advertising, prior to Super Bowl 50 or Roman Numeral L:

What's different for the advertiser and their agencies?

Bud Light gets to use actual game footage involving current players.

Previously the NFL wouldn't allow the use of current players, remember the Miller Lite "Tastes Great, Less Filling" advertising campaign with retired players.

There is one other detail. The players in their NFL/Bud Light  beer sponsorship thru the 2021-2022 season can't be identified.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, 
• Promotion: 
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

More questions under Promotion: What should we promote? To whom should we promote? What economic and discount levels should we offer? What form of promotion should we offer? What features? 

How frequent?

• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Passion

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

In-House Agencies Are Growing And Expanding: Everything Is More Complex Under Marketing And Advertising In 2016

Technology and digital media are changing everything.

Want more control?
Want to save money?
Want to save time?
Want more integration of ideas?
There is change everywhere.

Here are a few answers. They fall under the areas of more in-house agencies, whether adding or expanding. 

The number, penetration, scale and scope are increasing and expanding for in-house marketing and advertising agencies. 

There are advantages for in-house agencies more now than in the past. 

In-house agencies can demand more dedication, and have more industry knowledge plus can save money and time. They also have execute with more control and integration of ideas.

Under the 9P's of Marketing I would place in-house agencies under Promotion, Planning and Partnerships.  

Partners/Strategic Alliances are one of the 9P's. 

Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with partners and alliances outside the firm, and with other company departments (inside partners). 

Some of my notes: 

• Great work can be the result of great partnerships! 
• Roles and responsibilities must be clearly communicated, understood and agreed upon. 
• Partnership and cooperative agreements are formed that enable parties to bring their major strengths to the table and emerge with better planning, products, services, promotion, presentation, distribution and ideas than they could produce on their own.
• Changes are occurring in how marketers connect with their suppliers, channel partners and others. 
• Have agreed upon objectives and strategies. 
• Review and have clear, comprehensive, time-bound contracts and agreements. 
• Look for team management, relationship-building and team-building focus. 
• Peaceful coexistence of in-house, internal and external partnerships/alliances/agencies paves the way for greater success. 
• Mutual support and sharing: The employees and individuals of the internal and external agencies should share ideas, insights and resources to boost performance. 

Ensure that there is excellent planned and natural alignment of internal and external agencies/partnerships/alliances around common goals and purposes. They should be moving toward shared goals or goals. For sure, continuous support and cooperation with consultation is usually needed. 

Visit here for more insights into Marketing and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components:The communication element includes personal and non-personal communication activities. Promotional activities that communicate the merits of the overall product or services. 
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.In-house agencies can fall here. 
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.  

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre MarketingConsultants, LLC. Here to help. All the best.

Reduce And Erase The Appeal Of Cigarettes? Packaging Falls Under "Product" in the 9P's Of Marketing

Under the Nine P's of Marketing I list packaging under the element of "Product."

As a society we have added higher taxes on cigarettes.
We have promotional restrictions.
We have age limits and restrictions.
We have geographic restrictions.
We have advertising regulations
We have health warnings.

Brand names in a uniform typeface? Packaging under the 9P's. 

So what if a country and society and regulators prohibited design and packaging features plus logos on packaging of cigarettes? No more designs, angles, colors and pictures?

Australia hasn't allowed anything but plain packaging of cigarettes for three year? What do sales show, fewer or lower sales.

What are the tobacco companies trying to do in Britain? Block a ruling that cigarettes can't have colors and design. They do not want uniform packaging.

Courts are weighing intellectual-property concerns against human health. Is plain packaging a real harm?

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, 
• Promotion: 
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Passion

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

How Life, Business And Marketing Have Changed Since The Internet. With the Nine P's Of Marketing.

With no vehicles of its own, Uber is the largest global taxi company.

Without creating much content, Facebook is the world’s most popular media company.

Without product or inventory, Alibaba is the most valuable retailer.

Without their own rooms or real estate, Airbnb is the globe's largest accommodation provide. Wow, how business has changed. 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning, you need ideas. And excellent research. 
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, 
• Promotion: 
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

More questions under Promotion:

• What should we promote? 
• To whom should we promote? 
• What economic and discount levels should we offer? 
• What form of promotion should we offer? What features? 
• How frequent?

• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Passion

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Looking Back Fifteen Years: 1999, 2000 And 2001, With Napster. What Went Wrong?

Who turned teenagers and young adults into pirates of the Internet?

Founded in 1999. Shut down in 2001 with payment of a multimillion-dollar settlement.

It was Napster, which became the first-large scale, peer to peer file sharing platform.

It was Napster, the music start up, which made enemies of the most powerful and major bands in the world.

It was Napster which irritated the Recording Industry Association of America. (RIAA).

And remember it was Metallica that first sued Napster for leaking its demo "I Disappear, which started Napster into disappearing"

Visit here for more insights into Marketing and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components:The communication element includes personal and non-personal communication activities. Promotional activities that communicate the merits of the overall product or services. 
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• More questions under Promotion::
• What should you promote?
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features? 
• How frequent?

• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation:
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand.  
• Passion
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services. 

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

How Many Ways Can You Get Your Healthy Chocolate Fix? Here May Be A Healthier Way Than Eating Chocolate Bars.

You'll read that companies such as Mars, Callebaut, Naturex, Mondelez International and others are looking at nutritional supplements related to Chocolate. 

You may be looking for enhanced circulation?
You may be looking for a healthy heart? 
You may be looking for improved blood flow?

You may be looking for more chocolate?

Are you looking for a healthy way to eat or consume calorie-free, nutritional supplement, flavornols-antioxidants found in cocoa beans?  I'm sure you are? 

Did you know that flavanol extracts are entering the global dietary market of supplements? Manufacturers and distributors are planning to produce supplements or flavanol capsules and powders from cocoa beans. They will be promoted as enhancing circulation and blood flow. 

This is a marketing blog so I am not stating that these products will improve your health. I'm using the nine P's of marketing to show examples of interesting new "Products" and "Promotion," plus "Planning" as elements under the Nine P's Of Marketing.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning, in the global dietary supplement market. 
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, 
• Promotion: 
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

More questions under Promotion, with new products:

• What should we promote? 
• To whom should we promote? 
• What economic and discount levels should we offer? 
• What form of promotion should we offer? What features? 
• How frequent?

• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Passion

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Super Bowl L or 50, On February 7, 2016. What Do The TV Ads Or Spots Cost?

The 30-second units have been going for $4.6 Million to little more than $5 Million. Each. And that doesn't include production costs. Just the air time. 

Want more information? 

For 2015, NBC charged $4.5 million per spot, and the game was the most watched TV show in history. 

Viewership of the game increased to 120.8 million in the dramatic fourth quarter; 47.5 percent of all TVs were turned to NBC. 

For Fox in 2014, a single Super Bowl XLVI spot topped $4 million with ads ranging between $3.7 million and $3.8 million and topping $4 million.

A premium can be charged or a preferred position for a typical 30-second spot in the first quarter of the game, which can average around $100K extra. This premium was due to the larger audience and better chances that consumers will recall the ads early in the game. Viewers are usually “in a better state of mind.” The audience averages 111 million.

Prices for advertising time only can typically cost millions of dollars. NBC tapped Madonna for Super Bowl XLVI. CBS had Beyoncé. NBC used Katy Perry.

FOX in 2011 reported that Super Bowl XLV sold out, fetching between $2.8 million and $3 million per :30.
In 2009-2010, the cost of a 30-second spot ranged from $2.5 million to $2.9 million. These amounts excluded production costs and fees for actors, sets, equipment, advertising agencies, directors, crew and other personnel. 
Here’s more:

• During the broadcast advertising time has also grown from 40 minutes, 15 seconds in 2001, or 82 messages, to 45:10, or 84 messages in 2009. There was a big rise in 2010, to 47:50 and 104 commercials.
• Which product is advertised the most on the Super Bowl? Not beers, movies or cars. It’s the network’s own programming promotion. In a typical Super Bowl, 15% to 20% of all commercial time is a plug by the network for its own programming and shows.
• Sales and the pace of sales in 2010-2012 were fueled by the heavy competition among carmakers. There was a record of eleven different car brands which announced Super Bowl deals, including nine different auto brands.
• It’s our country’s highest-profile advertising showcase, with households staying glued to their screens and not using TiVo-type products and services during the ads. Marketers get a huge audience, but they also face high expectations especially when the audience can judge and be a critic with the click of a mouse. With the high price tag, it’s a lot to spend if the creative is poor or dumb, lacks strategic direction, or just plain awful. The cost of a Super Bowl spot every year has been an annual contest of brinkmanship for the networks, in setting its price.
• Super Bowl XXXVIII, broadcasted on 2/1/2004 from Houston, Texas on the CBS network, was noted for a controversial halftime show in which Janet Jackson’s bare breast was exposed by Justin Timberlake in what was referred to as a “wardrobe malfunction”. A record $550,000 fine was levied by the FCC, as well as an increase of FCC fines per indecency violation from $27,500 to $325,000.
• While the Super Bowl still commands the highest-priced commercial unit, around $3.8 million, other major sports events and the Oscars can pull in total dollars, too.

Stay tuned for Super Bowl L which will be called Super Bowl 50.

Next year's Super Bowl 50 in Santa Clara will air on Feb. 7, 2016 on CBS. And the biggest advertiser? It will be CBS, promoting its own shows.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best..

E-Commerce. "Place," And the Nine P's Of Marketing. Plus Beer. Hand-Crafted Craft Beers, Stouts And Ales.

The Internet changed everything and "People"(under the 9P's of marketing) have distinctive tastes.

Are you distinctive and are you looking for rare finds of beer, from Thirsty Dog, Track Seven, Saison Premiere, Prairie Artisan, Cigar City, Grimm Brothers, or Alesmith, Epic's Big, Bad Baptist barrel-aged stout?

Craft beer market is huge at $20 Billion and growing at more than 22%. So are you looking for monthly custom deliveries of rare craft beer? Delivered?

I teach and consult that "Place" and Distribution are the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives, including craft breweries. Offering the right product at the right PLACE, with the right PARTNERS, at the right time, at the right price. Consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.”

Develop steps in an effective and efficient distribution plan, objectives, strategies, and tactics, plus execution.

In this example, it's like a beer-of-the-month club. Look to Seattle's Tavour and their emails for monthly orders and deliveries.

Under "Price," one of the elements in the Nine P's Of marketing, the each beer averages $2.50 to $20 and delivery is about 15 dollars.

Under "Promotion" they state: "Our relationship with award-winning craft brewers gives our members access to beers you cannot get anywhere else." Plus they use a headline "The world's best local beer delivered to your door." 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product 
• Place (Distribution) Using special, craft beers and ecommerce, plus Tavour.com as an example 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, 
• Promotion: 
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Passion

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.