Chilpotle Doesn't Need More Publicity. It Needs More Traffic And Sales. Fewer Stories Under Promotion and The 9P's Of Marketing.

Just read that Chilpotle is back in the news. Specifically a story is in the Christian Science Monitor.

It's not about Promotion (their loyalty card program) or the Product (safety issues for food procurement and preparation, two of the 9P's. It's about People. Their own "People," their employees are part of a class-action suit.

Nearly ten thousand employees of Chilpotle have joined a class-action lawsuit which alleges that Chipotle forces its employees to work after punching out on the time clocks.  

Even if they are still working, the grill's time clock can punch out employees automatically.

Visit here for more insights into Marketing, Promotional and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing as one of the P's, in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

The Nine P's of Marketing include these important components or elements:

• Planning
• People 
• It's about Segmentation and Targeting. Add Positioning and you have STP. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

Here are some strategic questions under Promotion::

• What should you promote? You don't want another subject like labor and employees added to the list of lack of traffic, sales, safety, illness and related issues.
• To whom should you promote? Potential fast food patrons.
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: 
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

Political Buttons Are Everywhere. Go Back A Long While. Under Promotion In the 9P's Of Marketing.

Buttons are everywhere. Been around since the first President. 

For 200+ years, a slogan was used for 120+ years campaign lines, slogans, pictures and names (simple as "I LIKE IKE.”) have been used to promote candidates and causes. 

The first line started with George Washington. 

But it was only letters or copy. Photos started much later. 

At his inauguration political buttons began when Washington and his supporters wore a brass clothing button. It read "G.W. Long Live the President." 

But the first political campaign buttons appeared in the 1896 presidential campaign between William McKinley and William Jennings Bryan. 

They were much like today’s with a piece of celluloid or a film, protective covering over paper. Then wrapped around a metal button or disk. Now you see disposable stick-on badges. Much cheaper. 

Where do they fit under the nine P's of marketing? Under sales promotion in the 9P's of Marketing, a campaign button is a pin promoting a candidate, political party or an issue. 

A campaign button is similar to a bumper stickers but those aren’t used as much. No one wants to ruin their car bumper or draw more attention if their candidate loses. 

Visit here for more insights into Marketing, Promotional and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing as one of the P's, in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

The Nine P's of Marketing include these important components or elements:

• Planning
• People 
• It's about Segmentation and Targeting. Add Positioning and you have STP. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

Here are some strategic questions under Promotion::

• What should you promote? A candidate, party or cause. 
• To whom should you promote? Potential voters
• What form of promotion should you offer? Features?
• How frequent?
• Partners: 
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

One Of The Best Books Ever Written. It's In The Top Three Or Four I Recommend To Friends, Students, Associates And Clients.

Did you know that Americans would rather be liked than right? 

That Socrates said "Regard your good name as the richest jewel you can possibly be possessed of."

The book? One of the best ever written for marketing, promoting, understanding people? It's Dale Carnegie's How to Win Friends And Influence Others.

Want another? I just finished another book on con men and fraud. This book reminded me of Dale Carnegie's book; it is called The Confidence Game by Maria Konnikova.  The subtitle is "Why we fail for it...Every time." 

I'd recommend both of these books.  

The Confidence Game mentions early in the book about Dale Carnegie and that "we should try honestly to see things from the others person's point of view. You may know that takes into account segmentation and targeting under the nine P's of marketing. 

Marketers and others are looking for benefits and appeals to lure potential purchasers. Skills of reading people or it is  referred to as Human Intelligence or HumInt. 

Think car dealer sales people. 
Think con men or con people.
Think phone calls. Even direct mail. 

Here's another example from Dale Carnegie: 

In experiments I learned that people were more likely to buy or be persuaded by strangers if the stranger knew and used their name. The sweetist thing you can do is use the other's operson's name. It a sweet sound for the consumer. 

Maria Konnikova used the sentence: "Knowing" us is the con man's bread and butter." 

Visit here for more insights into Marketing and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. 

The Nine P's of Marketing include these important components or elements:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• Strategic questions under Promotion::
• What should you promote?
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: 
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.


Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Two Cats. One Has More Promotion Than The Others. Nine P's Of Marketing.

Here are the two cats:

1. Felix the Cat. Has a huge sign off Jefferson and the Harbor Freeway in Los Angeles.  the character is used at a Chervolet dealership (follow under Partnership, Place and Promotion in the 9P's) near USC but it was the first animated "celebrity" or character. HFelix got his start in 1919 in the silent short films Feline Follies. He was used in cartoons. 
2. Garfield had his own cartoon or comic strip and his own TV show and movies followed. He hated Mondays and would fight with his nemesis Odie and kloved lasagna. 

Visit here for more insights into Marketing and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. 

The Nine P's of Marketing include these important components or elements:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

• Some strategic questions under Promotion, with its eight elements:
• What should you promote?
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: 
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

An Observation Or Two : Michelob Was Made For Weekends. Now Dominos Has Discounts For Weekdays.

Here are some strategic questions under "Promotion" but also "People" with segmenting. There are ways to segment markets. Michelob promoted its beer for weekends but found out that was the wrong strategy. It also had a unique botttle. 

With disounting and pizza that falls under "Price," (another 9P) is another way of differentiating a product. 

Now we have an example and are looking at another straegy with price and discounting in store. That is part of "Place," and "People" in the 9P's. Look at segmentation, targeting and positioning, of users and non-users. 

Have you seen the new promotion for Dominos? 

CP+B is intrioducing a new advertising campaign under "Promotion" in the 9P's of marketing. CP+B is launching "Pizza Payback" for its client, Domino's. 

It's about discounts; it's for carry out which would fall under "Place," in the 9P's of Markting. 

Domino's latest campaign is for Monday through Thursday only, with its cheaper carry-out prices. 

Strategic questions under Promotion::

• What should you promote? in thiese examples,  price and special days of the week.
• To whom should you promote? beer drinkers and pizza eaters. 
• What economic and discount levels should you offer? Discounts. But pizza is always discounted. Like mattresses.Cars? 
• What form of promotion should you offer? Features? They are using advertising, one of the eight elements under Promotion in the 9P's of marketing
• How frequent? Need some media planning. 

Visit here for more insights into Marketing and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. 

The Nine P's of Marketing include these important components or elements:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• Partners: 
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

It's About Research, Perception, Segmentation And Targeting: Under People With The 9P's Of Marketing.

I created the 9P's of Marketing. One of my P's is "People," or People/ Prospects/ Purchasers/ Potential Users/ Buyers. Or you may be looking for a Target Market, if you are a marketing professional, brand manager or marketing manager. 

In Marketing, start by connecting the dots about your potential consumers and actual consumers. Marketing research has come to the fore or forefront, as organizations are tapping into customer data and consumer insights not only to better connect with their “People,” target markets/audiences, but also to develop the “right,” winning business strategies. 

• Start with potential and actual buyers or purchasers with accurate, comprehensive data that works across all channels to help the company identify audience and buyer attributes to target precisely. 
• It’s your set of buyers/purchasers, which is named a “target market;” a set of buyers who share common needs or characteristics that the company decides to serve. Market targeting can be carried out at several different levels. 
• Activate these insights using all of the characteristics of the different segments to all of your channels. 
• A product focusing on a specific target market contrasts sharply with one following the marketing strategy of mass marketing.  In my book, a target audience would be a media term; target market is a marketing term.
• Defining a target market requires market segmentation; the process of segmenting the entire market as a whole and separating it into manageable units based on:
• Demographics
• Geographics
• Psychographics
• Behavior
• Technographics or technographical characteristics. Understand your potential consumer. Remember, in the back of your mind, that the reason technology is phenomenal is because it displaces years, or centuries, of previous technology. Consumers may or may not have the skills. Think employees here too. The reason technology skills are transitory is because they will almost certainly be displaced, too.  

Segmentation is an important Marketing concept; the market segmentation process includes: 

• Targeting these segments in the market based on those characteristics. 
• Checking to see whether any of these market segments are large enough to support the organization's product. 
• The concept on segments. They need to be: 
• Measurable; 
• Substantial; 
• Accessible; 
• Differential/Different; 
• Actionable. 

I have used this in court testimony as a Marketing expert, competition expert and as an advertising expert. Once a target market is chosen, the organization can develop its marketing strategies to target this market product or service segment.

I remember using this following example many times, over many semesters, at several different schools includieg USC, CSUN, Pepperdien and Ucla. I have expanded it lately. 

• People/citizens/consumers and users remember more positives than negatives. They say in marketing research that they recycle more than they do. Study more; Sleep more; Party less; Vote more often; Drink less; Eat better; Read more; Conserve more. 

We seem to rate ourselves better than the majority of the "people"  around us. But on the undesirable categories we rate ourselves lower than the average. 

Visit here for more insights into Marketing and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. 

The Nine P's of Marketing include these important components or elements:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

• Strategic questions under Promotion::
• What should you promote?
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: 
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

Fancy Footwork: Patents And People In The 9P's Of Marketing.

It's all about people. Really its about targeting, segmentation, positioning and increased revenue. People and its parts and components are one of the most important P's in the nine P's of marketing. 

Walt Disney, which I worked at when it was know as Walt Disney Productions, has received a patent and the patent refers to "people," in the 9P's of marketing. The patent allows for the company to capture imagery of guests’ feet in order to track them throughout Disneyland or Disney World. 

This system scans and photographs people’s feet. 

Disney gathers imagery and collects personal data (under People in the 9P's that could include demographic data, geographic date, technographic data psychological and behavior data , including at least one of the guest name, favorite character, favorite food, hometown, and/or favorite ride. 

This information will let Disney to create “a customized guest experience based on the guest information.”

Do you see increased spending and more time at Disney's different parks?

Visit here for more insights into Marketing, Promotional and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing as one of the P's, in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

The Nine P's of Marketing include these important components or elements:

• Planning
• People 
• It's about Segmentation and Targeting. Add Positioning and you have STP. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

Here are some strategic questions under Promotion::

• What should you promote? More Disney services. Add'ons? 
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: 
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

Making It More Difficult To Plan, Track, And Find Your Target Or People: Examples Under The 9P's Of Marketing

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Visit here for more insights into Marketing and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. 

The Nine P's of Marketing include these important components or elements:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• Strategic questions under Promotion::
• Whom do you target?
• What should you promote?
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: 
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.