Everyone Wants A Tip Now. Tipping Falls Under “Price In The Nine P’s of Marketing

Every time you pay for something, is a tip involved?  Are consumers feeling overwhelmed by the guilt trip or guilt tip boom.

Tip is a form of a price in my 9P’s of Marketing.

One example Dominos is giving back $3 if you tip the driver $3 or more. But what about every touch screen asking for a tip?  

Price is all aspects regarding pricing. 

The amount of money a consumer is willing to pay to obtain the product or service. 

Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms. Yes, tipping. 

“Price” decision making also involves adjusting prices concerning inflation,  the competitive environment, economic situations and involve buyer perceptions. 

 “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s. 

For more fun, marketing strategies/tactics and facts: 

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For more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 64 stimulating questions and answers at Londre Marketing Consultants, LLC.

Epic's Fortnite and Lego: Plenty of Examples of Product, People in the 9P’s of Marketing

Epic’s “Fortnite" will allow Players to build and profit from their own creativity.

These “Players” and developers will now be able to profit from their own “official” Lego Island games using Lego templates, props, consumables and items.

Another of the 9P’s in Partners. 

Another of the 9P's: Promotion with PR being one of the eight components of Promotion

This Lego Islands announcement was made at the Epic’s State of Unreal panel, the Game Developers Conference (GDC).

There’s been a partnership between Epic and Lego, most recent being the launch of “Lego Fortnite” in December 2023.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s. 

For more fun, marketing strategies/tactics and facts: 

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s. 

For more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 64 stimulating questions and answers at Londre Marketing Consultants, LLC.

Easy Prediction: Super Bowl TV Spots For 2025 Will Be Increasing, With or Without The Taylor Swift Effect.

The Super Bowl will be on FOX in '25.

There was a big jump in tv audience from 2023 to 2024. The Super Bowl was on Nickelodeon and on CBS. 

Super Bowl LIX will be on February 9th, 2025, in New Orleans and prices of $7 to 7.5 Million for a :30 spot will be going up. 

That's my prediction after studying Super Bowl spots from 1984 to 2024.

The easiest reason is the audience size with the Taylor Swift effect.

Whether the Kanas City Chiefs are in another Super Bowl the prices will reflect this week's 123.7 million viewers. 

Here's the logo for Super Bowl LIX which reflects the host city, with bright colors and a beaded look.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s. 

For more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 64 stimulating questions and answers at Londre Marketing Consultants, LLC.

Under Promotion, What Is An Influencer, Creator? Plus There Are More Titles For Bringing Awareness Of Products And Services?

It's talent, but sometimes the title "influencer" is a dirty or negative word. 

An "influencer" is one job title. 

They can be also be called Talent, Bloggers, Streamers, Creators, Content Creators.

The most important part of their job description and actions should be to deliver increased awareness, and sales. 

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s. 

For more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 64 stimulating questions and answers at Londre Marketing Consultants, LLC.

Tunisia: Using The 9P's Of Marketing, The Underground Economy Of Selling Gas Across The Border From Libya

So many examples of using the 9P's of Marketing: Presentation, Price, Place, Product. Add "Partners," in the underground, selling economy.

As many of you know I worked for half of high school and all of undergrad in Standard Stations (now Chevron gas/service stations). It was truly a gas and service station, working with cars. Also part of "Place" in the 9P's.

I found it fascinating the "illegal" popup," makeshift gas sellers in Tunisia, some miles from the Libya border. They are cheap and filters are a piece of cloth. Gas cans all over the place.

Safety First" wasn't on the list. "Price" was. Quality of product was suspect.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s. 

For more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 64 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Timely on WeWork: One Of The Best Series. "WeCrashed" on Apple TV+

I've adding a timely post.  One of the best serieson TV. Stream it. .It's "WeCrashed" on Apple TV+

It stars Jared Leto and Anne Hathaway.

Today WeWork stocks were halted, trading stopped as bankruptcy looms

Stock Market rumors on WeWork, as it is preparing for bankruptcy. WeWork’s stock has plummeted to less than $1 a share from its high two years ago at $400 per share.

The company was once valued as high as $47 billion.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s. 

For more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 64 stimulating questions and answers at Londre Marketing Consultants, LLC. 

How Much Is A Super Bowl TV Ad For Super Bowl LVIII< On CBS (in Las Vegas)?

The promotional TV spot cost is down to $7 Million but sales are up.  That's for 30-seconds, without production or creative costs.  

Actually the TV spots sold out early for February 11, 2023. Fox broadcasted the 2023 Super Bowl which drew record TV ratings with 115 Million viewers.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s. 

For more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 64 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Car Dealers: Fair Pricing. Part of ” Price” and More Under 9P’s of Marketing

This is a hot, current topic. Pricing, including deceptive practices and deceptive pricing.

The Federal Trade Commission (FTC) has defined “junk fees,” as “unfair or deceptive fees that are charged for goods or services (“Product’) that have little or no added value to the consumer (“People”), including goods or services (“Product”) that consumers (“People”) would reasonably assume to be included within the overall advertised price.”

The FTC has proposed a rule that, if finalized as proposed, would ban junk fees and bait-and-switch advertising by car dealers, including prohibiting deceptive advertising, requiring full upfront pricing, requiring consent for charges to consumers and prohibiting the sale of add-ons that have no benefit to buyers.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 64 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Netflix's Red Letter Or Red Envelope Day. In A Month: No More DVD Red Envelopes From Netflix.

And you thought that was so like before Covid.

On September 29th the last "rental" DVD by red envelope will go out from Netflix.

I would put that under "Place," or distribution in the 9P's of Marketing. 

It's ending; Netflix will conclude its rental DVD program this fall, after 25 years and 5.2 billion DVDs sent through the mail. 

Need sales? 

Need more insights into true Marketing and advertising practices and practical examples? Including smart Marketing trivia?  Visit right here. 

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's of Marketing--Planning, People, Product, Place, Price, Promotion, Partners, Passion and Presentation to solve Marketing and business problems and create Marketing opportunities. 

I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, brand, advertising and marketing managers develop plans, strategies and tactics. The Nine P’s include these important concepts, practices and components:

• People (Segmentation and Targeting)
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes new product development, product mix and product line
• Place (Distribution)
• Price or Pricing 
• Planning, including marketing research
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: You may not know that Google, Facebook and Amazon attract 46 cents of every dollar spent by advertisers. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• With inflation at increasing higher levels, we are seeing brick and mortar retailers needing physical traffic to survive. Gas prices at record levels are keeping customers from driving more. One stop shopping is more important than ever. 
• Partners/Alliances
• Presentation: 
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences.

• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 58 stimulating questions and answers at Londre Marketing Consultants, LLC. 

What Is QTR? While It's Not Marketing Theory, It's An Interesting Concept, For Sure, For Retirees And More.

I put together a group of advertising executives. People "our" age. Most in 70's. 

I put together once a month (either on Zoom or in person) a group of former classmates from Loyola High, Class of '67.

Today we will discuss "What is QTR? Quality Time Remaining. 

Making the most of living, with or without retirement. About 60% are retired, and the remaining are like me working, teaching. All seem to volunteer. 

QTR: “It means Quality Time Remaining,” on how you spend the rest of your life.

Quality Time Remaining is a philosophy, a concept, a filter for making choices in life, with your friends and people, sharing how to live passionate lives. 

Under my 9P's of marketing you could segment these out  demographically, geographically, psychologically, technographically and with behavior characteristics. 

QTR: It's the importance of planning beyond mere finance. Having enough to live on. 

We will talk about one of the most important things is to take control of your remaining time on earth; it's allowing an individual the time to pursue the things most important to them. Quality...Time...Remaining. It's in the name. 

Also referred to as Quality Time Left is planning for living--solutions to the things within our control.

• The importance of having a plan. Taking action. Tips
• Common pitfalls
• Not only for yourself, but for the loved ones around you.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 64 stimulating questions and answers at Londre Marketing Consultants, LLC.