More information on Super Bowl spots or commercials for Super Bowl L or 50.
Pets.com paid $1.2 million to be in 2000 Super Bowl
In the February 4, 2013 issue of Sports Illustrated magazine plus the October 26, 2015 issue of Adweek, have mentioned the pets.com spot of 2000. SI called the advertising one of the greatest...I call it mistake. Sports Illustrated called it "one of the greatest." Hardly. Or Really?
There is an old adage in advertising: “it is only creative if it sells.” Let’s review the stats on pets.com.
The real numbers:
- Pets.com spent $55.3 million in advertising, mostly on TV and generated only $5.8 million in total sales.
- Yes, $5.8 million. Total.
- Pets.com had cost of goods of $13.4 million, more than two times their actual sales of $5.8 million.
Pricing wasn't thier problem. Sales were.
One of the Nine P’s/Nine P’s ©2007 in Marketing and the study of Marketing is “Price:” Price/Pricing: All aspects regarding pricing. The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms. Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
Prices are a key positioning factor and must be decided in relation to the target market, the product and service assortment mix, and the competition.
For more on ideas and Marketing concepts:
Go to www.LondreMarketing.com and look under resources and the 9P's/Nine P's (c) 2007. Specifically find: http://www.londremarketing.com/trivia.php
Or for more fun, marketing strategies/tactics and facts: Go to http://www.LondreMarketing.com/trivia.php
Here to help you better understand. All the best.