Tuesday, November 24, 2020

Who Spent More Money To Win the 2020 Presidential Election?

Advertising is to build awareness and generate votes.

It was Team Biden, who spent more.

Our new president Joe Biden spent more. He and his team spent more money overall ($661M on his and more than $1B with Democratic groups. Trump spent $500M and more than $760 M with Republican groups.

In this election cycle more than $8.5B was spent in total; $1.8B on the presidency. 

It can be tough out there. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.


The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:
  • People 
    • It's about advertising and influencing voters. 
    • It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
    • Many characteristics define voters. 
    • "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
  • Product
  • Place (Distribution)
  • Price
  • Planning
  • Promotion
  • Partners
  • Presentation
  • Passion
For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Monday, November 23, 2020

Want To Be More Productive And Look Smart In Your Next Meeting? From 1880: What’s A Venn Diagram?

We have all been to plenty of meetings. How to make your next meeting more productive. Show relationships. Venn diagrams illustrate relationships. Could be products, pricing, promotions, partners, repeat customers or "people," in the nine P's of Marketing. 

Usually circles are used. Showing relationship or relationships. 

Venn diagrams were invented by John Venn around 1880 and he wanted to show a way of picturing, illustrating or showing relationships between different groups of things.

I remember using the words “interlocking subsets,” in high school.  A set is a mathematical term for "a group of things." 

So an interlocking subset is circles that overlap, having commonality or a commonality. Venn diagrams help meeting goers organize information visually.

If the circles don’t overlap then there is no commonality.

Venn diagrams also are referred to as:

        • primary diagram
        • set diagram
        • logic diagram
        • Or simply a diagram
For more on insights, ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007

Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 40+ stimulating questions and answers at Londre Marketing Consultants, LLC.  

Sunday, November 22, 2020

McDonald's Is Adding To Their Plant Based Products: What Could Be Next?

This information came from looking up something and finding something on the way. From the International President Of McDonalds, they may be adding more "plant based" Products.  

Working on new product development, McDonalds’s could introduce more plant-based products such as more burgers, chicken-substitutes and breakfast sandwiches.

To be introduced in 2021, McDonald’s announced its own plant-based burger named the “McPlant.” These new veggie or plant “burgers” try to recreate the taste and texture of meat. Not the bean-based ones from years ago.

Last year in Canada, they tested or test marketed the P.L.T burger, using Beyond Meat.

It can be tough out there. Visit here for more insights and true Marketing and Advertising Trivia.


I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

  • People 
    • McDonald's is looking at the competitors and veggie or vegan consumers.
    • It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
    • "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
    • There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
  • Product
  • Place (Distribution)
  • Price
  • Planning
  • Promotion
  • Partners
    • McDonald's has plenty of partners and suppliers. "A joint partnership; the joint relationships, partnerships and strategic alliances: 
      • The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. Usually plural or “Partners,” not Partner. 
      • It is important to partner with firms that have similar corporate philosophies. 
      • Have agreed upon objectives and strategies.
  • Presentation
  • Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.



Saturday, November 21, 2020

What is OOH, DOOH And AOOH, Under Promotion And Advertising with The 9P’s Of Marketing?

Billboard and posters turned into OOH or Out of Home.

They or OOH, DOOH and AOOH fall under Advertising, part of Promotion, with its eight components, in the 9P’S of Marketing.

Out-of-home (OOH) advertising, also called outdoor advertising, outdoor media and out-of-home media, is simply ads or advertising “experienced” outside of the home.  Creating awareness, interest, desire and action for products and services of clients and their agencies.

Digital out of home (DOOH) is digital media messaging intended to reach consumers or “people, under the nine P’s,” outside their homes. It can also be called “digital place-based ads, advertising or media.”  They are part of the media mix and are changeable or addressable OOH screens that change advertising content remotely. Roadside digital OOH media such as billboards and bus shelters would be excluded, since it falls under the category or management of OOH .

Audio Out-of-Home (AOOH) advertising is in-store music and messaging.

Do you need examples of strengthening your pillars of your brand or branding strategies?  

Do you have the responsibility and the need to increase sales and overall revenue?  

I consult, teach and work as a Marketing, Business and Advertising expert using many Marketing concepts, standards of practice and practices, including the Nine P's/9P's of Marketing in court.


Need a 
deep intuitive understanding into "real" Marketing?  
As a brand manager, entrepreneur, business owner or advertising agency professional, do you need deeper insights into business, Marketing and advertising? 

Visit here for plenty of insights into Marketing. 

I created the 9P's. It's a framework; it includes targeting or "People," planning, product and services, promotion, pricing, partnership strategies, "Place," Passion and Presentation. Plus true, researched marketing insights and fun, insightful, advertising trivia.

For the past 48 years, I have been a Marketing professional, a certified, credentialed Forensic Litigation consultant (CFLC), a Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach and give seminars on Strategic Marketing, the nine P's of Marketing, Branding, Super Bowl spots, Global Marketing, Promotion and Advertising. 


I also present to MBA candidates, law schools and attorneys my  "What is Marketing? What is Advertising?" lecture and talk.  I have plenty of examples. It's interactive. I have been to UCLA School of Law and at Pepperdine University this semester. 

Twelve years ago, I created and own the marketing objectives, strategies and tactics practice of the 9P's of Marketing. T
he Nine P’s/9 P's of Marketing ©2007 augments the Marketing Mix or the 4P's (Product, Price, Promotion and Place) by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of a copyrighted Marketing concept. I've added "People," "Passion," "Planning" and "Partners" and "Presentation." 

In the late 60's I attended Marketing 307 at USC. I learned that the "customer," or potential purchasers, buyers are king or kings, but I discovered that potential consumers are missing as one of the P's. With the addition of "People," I expanded and developed the additional concepts under the nine P's. Look at first-time purchasers and repeat buyers. 


For marketing professionals, targeting or the "target market," "People," buyers, potential buyers and users are placed much more prominent in my marketing model and practice.  These potential buyers have their own "P."  It's "People," in the 9P's of Marketing. 

The utilization of the 9P's of Marketing help, develop and guide a company or a firm's marketing objectives, strategies, tactics and solutions. The Nine P's can be truly insightful, in many ways and in many possible tactics and actions. I see opportunities where others see problems. These strategies and tactics will help build revenue, manage costs, more effectively. 

So, 
you and others may ask "What is Marketing?"  Marketing is a planning and execution process that involves a product or service's attributes, research, distribution, pricing, partnerships or alliances, promotion and more. 

In my presentations and talks, I detail that advertising is only a small percentage of the answers to marketing problems.  Advertising is a small part of Marketing. 


All of the Marketing activities and tasks must work together to assure successful marketing practices. Firms, associations and companies with the most effective marketing efforts try to thoroughly understand their potential buyers and customers ("People") in your marketplace. 

Companies and new product/service development pros create products and services to meet market needs. Solving consumer "problems." These firms and others use marketing research and channels for understanding and communicating to market segments, a target market or audience ("People" in the 9P's of Marketing).

In the study and practice of Marketing, Marketing managers and brand agents develop planning, plans, objectives, strategies and tactics. 


For any size firm and new or old entrepreneurs, the 9P's of Marketing include important components, parts, elements, actions, tactics and efforts.  


Let's start with planning, research, one of the nine P's and also with targeting, "People," one of the other nine elements or components:

  • Planning or Simply Marketing Planning: 
    • Planning starts with research and researching. Simple or complex observations. 
    • This element of planning in the nine P's is a method for achieving an end, and, looking at the eight other parts; your insights can start a detailed formulation of a program or plan of action. I like using a phrase from Ben Franklin; he supposedly said "Failure to plan is planning to fail."
    • Look at developing and transforming marketing objectives into marketing strategies leading to tactics. Marketing management and managers must make basic decisions on marketing targets (“People”), marketing mix, pricing, distribution, marketing budgets/expenditures and marketing allocations. 
    • Review dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas. And there's more under the other 9Ps of Marketing
  • People 
    • This is targeting or "People;" it has almost always been left out of the traditional "Marketing Mix," almost every diagram includes the four P's with Product, Promotion, Place and Price. No "People." 
    • Place potentials "consumers" or "People" or "potential buyers" in the middle of a circle. Find information or data on them. Add the other components in the nine P's. In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the buyer, "customer," or "People," in both planning and implementation.
    • Look and analyze your potential, new, existing and repeat customers and users. 
    • To understand your "People" or your market segments, you may need to utilize many characteristics, including:
      • Demographics (such as age, family size, family life cycle, gender, income, occupation, education, religion, race, culture, generation, nationality, and social class).
      • Geographics
      • Psychographics (buyers are on basis of psychological/personality traits, lifecycle, values)
      • Behavioral characteristics (needs and benefits, decision roles, user and usage-related variables, occasions, user status, usage rate buyer-readiness stage, loyalty status, attitude and multiple bases) and
      • Technographics (potential buyers may or may not have the software and computer skills. 
      • Think employees here too, which may be a vital component or components of the 9P's of Marketing. 
    • Once a target market is chosen, the organization can develop its marketing strategies to target a market segment or marketing segments.
    • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a major first or second step, which may need your firm to do more research and planning. 
    • Product and Services: 
      • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that may satisfy a want or need.
      • It's the goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
    • Place (Distribution): 
      • Consider, develop and review store and non-store options, e-commerce and “brick and mortar” factors, geographic considerations, objectives, strategies and tactics, including with your “Partners, too.” 
      • It's your offering of the right PRODUCT at the right PLACE or location, at the right time, at the right price. It's the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives.  
    • Price or Pricing:
      • Simply it's the amount of money a consumer is willing to pay to obtain the product.  But "price" is so much more. 
      • “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
      • Pricing decision making involves adjusting prices concerning the competitive environment, economic situations and may involve buyer perceptions. Simply, this component or element is all of the aspects regarding pricing
      • Pricing or "Price" also includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms. 
    • Promotion: 
      • I teach and consult that there are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities, under "Promotion." . 
      • The activities that communicate the merits of the overall product include:
        • Personal Selling/ Sales Force: Sales persons. Your sales force. 
          • Helpful consulting tip or hint: Listen more than you talk. People who listen more, learn more, plus this time helps you position your service/product/solution or offering, by understanding their needs and wants. 
        • Advertising is paid media. There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." AOOH, DOOH, OOH fall under paid media.
        • Sales Promotion
        • Collateral Materials
        • Direct Marketing (also referred to as Action or Direct Response Advertising)
        • Interactive/Internet/Web, Digital Media, Social Media:  
        • Events and Experiences
        • Public Relations/PR
      • What some strategic questions under Promotion? 
        • What should your company promote? Strategic copy points, for your product or service.
        • Evaluate the eight different elements under Promotion and your brand's practices. Ask is there a better way? A different promotional mix. There has to be a better way. It's about creativity and efficiencies. 
        • To whom should you target and promote? Under "People/"Targeting, target market, audience with media falls here. Have you noticed that you may watch what you want to watch in TV programming when you want to watch it and anywhere, any screen? That affects media planning. 
        • You can differentiate with price. Discounting? Special sales? What economic and discount levels should you offer? Look at revenue versus costs. 
        • What form or combination of promotion should you offer? Features?
        • How frequent? Add media planning concern.  
        • What are your costs in dollars and manpower or person power? Ask "Is there a different way or ways to budget, your promotional dollars?" 
        • Look at different strategic partners? Their costs? Actual costs? 
      • Partners: 
        • I added Partners to the mix. Under Marketing, it's the working with others, firms and organizations which take part in an undertaking, using the 9P's, with another or others, in a business or function with shared risks and profits. Also referred to as Alliances. 
        • With "Partners" and your Marketing efforts, it is vitally important to partner and align with firms that have similar corporate philosophies. Simple but complex and difficult, have agreed upon objectives and strategies.
      • Presentation: 
        • This “P” or “Presentation” is the act of displaying, using, presenting, and putting forward any of your efforts utilizing the other 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
        • Be sure to look and promote "real” product and service experiences. 
        • This "P" helps you enable consumers and “allowing” them to feel the brand. As part of "presentation," I also place “events and experiences” under Promotion. 
        • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with your potential consumers. 
      • Passion:
        • This "P" are those intense, driving or overmastering feelings, emotions in the planning, developing, implementing and executions of pricing, promoting, partnering, selling and overall marketing of products or services.

        For more on insights, ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007

        Specifically you will find them detailed at 9P’s/Nine P’s.

        Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 40+ stimulating questions and answers at Londre Marketing Consultants, LLC.  

        Friday, November 20, 2020

        Juul v. Vuse v. On, The Pouch

        It was a jewel and a start-up darling. Sales looked great. The key word is "looked." Altria was an investor and biggest stockholder. 

        Losing to "people" going back to traditional cigarettes.

        Now it's a battle for the marketplace, shelf space, revenue and sales. Juul has seen regulations, lawsuits, investigations and crackdowns. 

        Juul has cut its evaluation to approximately $10 billion from $38 billion a couple of years ago. They have been blamed for the surge of spike in teen vaping.

        They have lost shelf space or "place" to Reynolds American and Altria which will introduce "On," the oral nicotine pouch. 

        RA's Vuse is an e-cigarette with multimedia promotional campaigns and a better "price" of 99 cents for vaporizers.

        Stop and think is any of this good for you or anyone you know?

        For more on insights, ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007

        Specifically you will find them detailed at 9P’s/Nine P’s.

        Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 40+ stimulating questions and answers at Londre Marketing Consultants, LLC.  

        Thursday, November 19, 2020

        Want a Lot In "Thanksgiving" Marketing And Promotion? Blending Thanksgiving And Partnerships With Ghost Restaurants And Insurance

        As an inexperienced cook, and a grocery shopper, are you thinking about the anxiety of cooking? For Thanksgiving?

        I just saw that Campbell’s, yes, the Campbell’s Soup Company, is offering “Dinner Insurance.”

        Yes, the insurance is for side dish ingredients for Thanksgiving thru Instacart.

        A new partnership with a holiday twist, and Campbell’s is using “ghost” kitchens. But I only found this in Manhattan, NY.

        Campbell's ghost kitchens, thru Instacart, will deliver replacement dishes for sides gone bad.

        Insurance will start on November 19th.

        Seems more of a gimmick but it's promotion featuring Thanksgiving meals.

        Who’s the target? Inexperienced cooks.

        It can be tough out there. Visit here for more insights and true Marketing and Advertising Trivia.

        Thanksgivings will be smaller this year because of the restrictions for C-19. 

        I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

        The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

        I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

        In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:
        • People 
          • Shoppers or "people" who want to prepare Thanksgiving. 
          • It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
          • "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. For this Campbell Soup promoto it's for Manhattan, NY. 
          • There are still questions: Always look at the size of the segments be accessed? Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
        • Product
        • Place (Distribution)
        • Price
        • Planning
        • Promotion
        • Partners
          • A good promotion using Instacart and Campbell's. Partners for me are a "joint partnership;" the joint relationships, partnerships and strategic alliances: 
            • The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. Usually plural or “Partners,” not Partner. 
            • It is important to partner with firms that have similar corporate philosophies. 
            • Have agreed upon objectives and strategies.
        • Presentation
        • Passion
        For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

        Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.



        Wednesday, November 18, 2020

        A Smart Publicity, Advertising Stunt For Thanksgiving?

        No, not that turkey.  

        It's definitely a weird Thanksgiving with fewer family gatherings.

        It's not Flo but Progressive's Jamie, in TV spots, social channels, and more

        WF (Whole Foods) and Progressive Insurance have teamed up for a Thanksgiving promotion. WF provides the meal and Progressive provides the "insurance" of a successful Thanksgiving meal. 

        The  "insurance" for your holiday is the "Turkey Protection Plan, " if the turkey is dry, undercooked, overcooked or burnt.  

        More like this one. 

        It can be tough out there, with or without the holidays. 

        Visit here for more insights and true Marketing and Advertising Trivia.

        I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

        The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.
        I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

        In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

        • People 
          • For those celebrating Thanksgiving in your home or someone elses. It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
          • "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
          • There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
        • Product
        • Place (Distribution)
        • Price
        • Planning
        • Promotion
        • Partners
          • Progressive and Whole Foods. 
          • "A joint partnership; the joint relationships, partnerships and strategic alliances: 
            • The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. Usually plural or “Partners,” not Partner. 
            • It is important to partner with firms that have similar corporate philosophies. 
            • Have agreed upon objectives and strategies.
        • Presentation
        • Passion

        For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

        Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.



        Tuesday, November 17, 2020

        A Unique “Self-Care” Partnership During The Pandemic: Combining Household Products and Jingles?

        It’s about understanding consumers and branding. 

        You will hear the custom sounds of branding.  And another example of sound ID with branding.  

        Engagement with consumers or “people,” in the 9P’s of Marketing.

        It’s Unilever’s Dove’s Mango collection and Pandora’s "Sunset Paradise Mixtape.” 

        They have “partnered” with Dove’s Mango collection and "Tropical Moods SoundEscape."  

        It’s a soundtrack of rain, drums, and birds chirping supporting a brand extension. 

        Some famous and sounds which are trademarked:

        • “Double-A-BEEP-BEEP-M-C-O., AAMCO’s beep beep jingle
        • Harlem Globetrotter’s Theme of "Sweet Georgia Brown" 
        • The roar of the MGM Lion
        • Those NBC Chimes
        • The 20th Century Fox salute or fanfare
        • Intel Inside Bong
        You can uniquely identify the commercial origin of products or services. 

        Now more than ever firms are using sound and video. 

        You can use it to build engagement and attention-getting with music, sound and voice. Especially with ads, brand content, TV, videos, podcasts, radio, the music for call centers.

        Marketers can build more engaging and attention-grabbing sonic experiences with music, sound and voice.

        Don't overlook the sound or sounds of your brand. 

        For more on insights, ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007

        Specifically you will find them detailed at 9P’s/Nine P’s.

        Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 40+ stimulating questions and answers at Londre Marketing Consultants, LLC.  

        Monday, November 16, 2020

        Which dot.com Spent $55.3 million In Advertising, Mostly On TV And Generated Only $5.8 Million In Sales?

        Featured on "Go for Broke." I have different figures and sent them corrections. 

        It was Pets.com. Their cost of goods sold (cogs) was $13.4 million, more than 2x their
        actual sales of $5.8 m.

        Pet Smart bought pet.com's web address for $375,000 in 2001. Overspending on advertising and under spending on PR.

        Pet Smart bought pet.com's web address for $375,000 in 2001.

        After Pets.com liquidated, Hakan & Associates with Bar None, Inc. purchased the rights to the pets.com puppet for $125,000 in 2002. Yes, less than 1% and the advertising and branding people feel it was "good, effective" advertising. 

        Need insights, ideas, concepts and Marketing solutions?  Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007

        Specifically you will find them detailed at 
        9P’s/Nine P’s.

        Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 40+ stimulating questions and answers at Londre Marketing Consultants, LLC.  

        Sunday, November 15, 2020

        Need A Marketing Example Of Product And Partners? How About A CPU And Intel?

        Intel may be both inside and outside. 

        Intel was an excellent example of branding with "Intel Inside." I started teaching Marketing and Advertising in 1975. In 1991 I saw a good thing and presented it in my classes; it was the branding and promotional line of "Intel Inside." 

        "Intel inside" is a branding line or terms, not a processor. It was used to promote that the computer that displays that phrase in ads and in packaging was "better" and had an Intel CPU inside, as opposed to an AMD processor.  


        But now Intel is considering outsourcing production after stumbling to have a better CPU.  

        Here's where the "partner," one of my 9P's comes in. Intel may outsource manufacturing, they may keep making them inhouse or a combination of partially making them and farming out certain processes. 

        They need more flexibility and that may come from their factory floor and working with other partners or alliances. 

        For more on insights, ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007

        Specifically you will find them detailed at 9P’s/Nine P’s. The 9P's are: Planning, People or Targeting, Product, Price, Place, Promotion, Partners, Presentation and Passion.

        Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 40+ stimulating questions and answers at Londre Marketing Consultants, LLC.