Thursday, December 14, 2017

With The Nine P's Of Marketing, What Is An Affliate Program? What Is An Associate Program? What Is Affliate Marketing?

Here are additional examples under the 9P's of Marketing:

Affiliate marketing is the process of earning a commission by promoting another firm or company's products. You find a product you like and want to promote it to others (potential buyers or "People," under the 9P's of marketing. You earn a piece of the sales revenue for each sale that you make.

An “affiliate program” or “associate program” is a relationship (could be considered a "partnership, under the 9P's of Marketing) in which a merchant or firm pays you (the “affiliate”) for links from your site to their website. The affiliate is usually paid only when an actual sale is made by the merchant as a result of your link.

Need more business, Marketing or advertising insights? 

Visit here for examples and insights into Marketing, the nine P's, targeting or "people," promotional and advertising strategies. Plus true, researched marketing insights and advertising trivia.

For the past 46 years, I have been a Marketing professional, a Forensic Marketing Expert, Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach Marketing, global Marketing and Advertising. 


Ten years ago, I created and own a copyright for the Marketing concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or, known as the "4P’s" by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.


In the late 60's I was first taught In Marketing that the "customer," or potential purchasers, buyers are king or kings, but they are missing as one of the P's, in the 4P's. It's prominent and its own "P" in the 9P's of Marketing. 


The Nine P's/9P's of Marketing help brand managers, companies, firms and business managers to find marketing problems and opportunities and to identify marketing opportunities, solutions, in a number of areas. The utilization of the 9P's of Marketing help, develop and guide a company or a firm's marketing objectives, strategies, tactics and solutions. 


The Nine P's can be truly insightful, in many ways and in many possible actions. 


I consult, teach and work as a Marketing, business and Advertising expert using many Marketing concepts and practices, including the Nine P's/9P's of Marketing.


So what is Marketing? 


Marketing is a planning and execution process that involves a product or service's attributes, research, distribution, pricing, partnerships/alliances, promotion and more. 


All of these activities must work together to assure successful marketing practices. 

Firms, associations and companies with the most effective marketing efforts try to thoroughly understand their customers ("People") and the marketplace. Companies and new product/service development professionals create products and services to meet market needs. These firms and others use marketing research and channels for understanding and communicating to a target market or audience ("People" in the 9P's of Marketing).

In the study and practice of Marketing, Marketing manager and Brand agents develop objectives, strategies, planning and tactics. 


The 9P's of Marketing include important components, elements, actions and efforts. 


Let's start with targeting, "People," one of the nine elements or components. :

  • People 
    • "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with Product, Promotion, Place and Price.
    • Look at new, existing and repeat customers. 
    • Place "consumer" or "People" or "potential buyers" in the middle of a circle. Add the other components in the nine P's. In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the "Customer," or "People." 
    • "People" or market segments may utilize demographics, geographics, psychographics, behavioral characteristics and technographics, which may be a vital component or components of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
    • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a major first step. 
  • Planning: 
    • It starts with research and researching. This element of planning in the nine P's is a method for achieving an end, and, looking at the eight other parts, can be a detailed formulation of a program of action.
    • Developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets (“People”), marketing mix, marketing budgets/expenditures and marketing allocations. 
    • Review dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
  • Product and Services: 
    • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
    • The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
  • Place (Distribution): 
    • Offering the right product at the right PLACE, at the right time, at the right price. It's the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives.  
    • Considering, developing and reviewing store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
  • Price:
    • Simply, all aspects regarding pricing. 
    • “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
    • The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  
    • Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
  • Promotion: 
    • Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. 
    • The activities that communicate the merits of the overall product, which include:
      • Personal Selling/ Sales Force: Sales persons: 
        • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
      • Advertising: There's an expression "It is only creative if it sells." I wanted to add "It is only good media spending if it sells." 
      • Sales Promotion
      • Collateral Materials
      • Direct Marketing (also referred to as Action or Direct Response Advertising)
      • Interactive/Internet/Web, Digital Media, Social Media:  
      • Events and Experiences
      • Public Relations/PR
    • Here are some strategic questions under Promotion and Affiliate Marketing:
      • Evaluate the eight different elements under Promotion and your brand's practices and ask is there a better way? 
      • How does the fee paid to the affiliate factor into the "price?"
      • What are your costs in dollars and manpower or person power and ask "Is there a different way or ways to budget?" 
      • Look at different strategic partners? Their costs?
      • To whom should you target and promote? Under People/Targeting, target audience within media falls here. Add possible affiliate here, too. 
      • What should you promote? Strategic copy points. 
      • Discounting? Special sales? What economic and discount levels should you offer? Look at revenue versus costs. 
      • What form or combination of promotion should you offer? Features?
      • How frequent? Add media planning here. 
    • Partners: 
      • Also referred to as Alliances. Working with others and organizations which take part in an undertaking with another or others, in a business or company with shared risks and profits.
      • With "Partners" and in Marketing, it is vitally important to partner with firms that have similar corporate philosophies, with agreed upon objectives and strategies.
    • Presentation: 
      • The “P” or “Presentation” is the act of presenting, displaying and putting forward any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
      • Look at “real” product and service experiences. 
      • Enabling consumers and “allowing” them to feel the brand. As part of "presentation," I also place “events and experiences” under Promotion. 
      • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. 
    • Passion:
      • Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

      For more on insights, ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

      Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 40+ stimulating questions and answers at Londre Marketing Consultants, LLC. 


      Wednesday, December 13, 2017

      Super Bowl Trivia With "Place" Marketing And NFL Promotion, Under The Nine P's Of Marketing

      No NFL team has played a Super Bowl in its home stadium, either as a visitor or the home team. 

      "Place" Marketing is one of the nine components under the 9P's of Marketing. Place represents offering the right product at the right PLACE, at the right time, at the right price. 
      Place objectives, strategies and tactics are the company’s activities that make the product or service available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives.  

      Brand managers, marketing professionals and owners must be considering, developing and reviewing store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.

      The home team is either an AFC or a NFC team.

      Last year 2017, remember this year they are playing for the 2018 Super Bowl or LIII or SB 53, the Atlanta Falcons lost to the New England Patriots. Atanta was the home team.

      This year the AFC's winner of the championship game and the right to appear in Super Bowl 53 will represent the AFC in the Super Bowl on Sunday February 4. The big game will be televised in the United States by NBC.

      The game is scheduled to be held at U.S. Bank Stadium in Minneapolis, Minnesota, the second Super Bowl in Minneapolis, which previously hosted Super Bowl XXVI in '92. 


      Need more business, Marketing or advertising insights?  

      Visit here for examples and insights into Marketing, the nine P's, targeting or "people," promotional and advertising strategies. Plus true, researched marketing insights and advertising trivia.

      For the past 46 years, I have been a Marketing professional, a Forensic Marketing Expert, Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach Marketing, global Marketing and Advertising. 


      Ten years ago, I created and own a copyright for the Marketing concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or, known as the "4P’s" by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.


      In the late 60's I was first taught In Marketing that the "customer," or potential purchasers, buyers are king or kings, but they are missing as one of the P's, in the 4P's. It's prominent and its own "P" in the 9P's of Marketing. 


      The Nine P's/9P's of Marketing help brand managers, companies, firms and business managers to find marketing problems and opportunities and to identify marketing opportunities, solutions, in a number of areas. The utilization of the 9P's of Marketing help, develop and guide a company or a firm's marketing objectives, strategies, tactics and solutions. 


      The Nine P's can be truly insightful, in many ways and in many possible actions. 


      I consult, teach and work as a Marketing, business and Advertising expert using many Marketing concepts and practices, including the Nine P's/9P's of Marketing.


      So what is Marketing? 


      Marketing is a planning and execution process that involves a product or service's attributes, research, distribution, pricing, partnerships/alliances, promotion and more. 


      All of these activities must work together to assure successful marketing practices. 

      Firms, associations and companies with the most effective marketing efforts try to thoroughly understand their customers ("People") and the marketplace. Companies and new product/service development professionals create products and services to meet market needs. These firms and others use marketing research and channels for understanding and communicating to a target market or audience ("People" in the 9P's of Marketing).

      In the study and practice of Marketing, Marketing manager and Brand agents develop objectives, strategies, planning and tactics. 


      The 9P's of Marketing include important components, elements, actions and efforts. 


      Let's start with targeting, "People," one of the nine elements or components. :

      • People 
        • "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with Product, Promotion, Place and Price.
        • Look at new, existing and repeat customers. 
        • Place "consumer" or "People" or "potential buyers" in the middle of a circle. Add the other components in the nine P's. In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the "Customer," or "People." 
        • "People" or market segments may utilize demographics, geographics, psychographics, behavioral characteristics and technographics, which may be a vital component or components of the 9P's of Marketing. Many considerations go into NFL team locations and game locations, including neutral sites in London and Mexico city. 
        • Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
        • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a major first step. 
      • Planning: 
        • It starts with research and researching. This element of planning in the nine P's is a method for achieving an end, and, looking at the eight other parts, can be a detailed formulation of a program of action.
        • Developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets (“People”), marketing mix, marketing budgets/expenditures and marketing allocations. 
        • Review dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
      • Product and Services: 
        • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
        • The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
      • Place (Distribution): 
        • Offering the right product at the right PLACE, at the right time, at the right price. It's the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives.  
        • Considering, developing and reviewing store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
      • Price:
        • Simply, all aspects regarding pricing. 
        • “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
        • The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  
        • Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
      • Promotion: 
        • Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. 
        • The activities that communicate the merits of the overall product, which include:
          • Personal Selling/ Sales Force: Sales persons: 
            • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
          • Advertising: There's an expression "It is only creative if it sells." I wanted to add "It is only good media spending if it sells." 
          • Sales Promotion
          • Collateral Materials
          • Direct Marketing (also referred to as Action or Direct Response Advertising)
          • Interactive/Internet/Web, Digital Media, Social Media:  
          • Events and Experiences
          • Public Relations/PR
        • Here are some strategic questions under Promotion::
          • Have you noticed that you may watch what you want to watch in TV programing when you want to watch it and anywhere, any screen? That affects media planning. This concept is being negotiated with the NFL. Right now they are playing games on Monday, Thursday, Sunday and a few Saturdays, on multiple screens. . 
          • Evaluate the eight different elements under Promotion and your brand's practices and ask is there a better way? 
          • What are your costs in dollars and manpower or person power and ask "Is there a different way or ways to budget?" 
          • Look at different strategic partners? Their costs?
          • To whom should you target and promote? Under People/Targeting, target audience within media falls here. 
          • What should you promote? Strategic copy points. 
          • Discounting? Special sales? What economic and discount levels should you offer? Look at revenue versus costs. 
          • What form or combination of promotion should you offer? Features?
          • How frequent? Add media planning here. 
        • Partners: 
          • Also referred to as Alliances. Working with others and organizations which take part in an undertaking with another or others, in a business or company with shared risks and profits.
          • With "Partners" and in Marketing, it is vitally important to partner with firms that have similar corporate philosophies, with agreed upon objectives and strategies.
        • Presentation: 
          • The “P” or “Presentation” is the act of presenting, displaying and putting forward any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
          • Look at “real” product and service experiences. 
          • Enabling consumers and “allowing” them to feel the brand. As part of "presentation," I also place “events and experiences” under Promotion. 
          • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. 
        • Passion:
          • Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

          For more on insights, ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

          Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 40+ stimulating questions and answers at Londre Marketing Consultants, LLC. 


          Tuesday, December 12, 2017

          Partners, Could Be 70% Of Amazon Sales Plus Product Examples Under The Nine P's Of Marketing.

          More examples under the nine P's of Marketing:
          • Over the Thanksgiving weekend 140 million items were sold on Amazon which would be an example under Product, in the 9P's of Marketing. 
          • Amazon promotes and sells its own product plus third-party sellers. It is reported that it may be 70% of amazon.com. 
          • How many independent merchants does Amazon have under its wings? 2 million. 
          Need more business, Marketing or advertising insights?  

          Visit here for plenty of examples and insights into Marketing, the nine P's, targeting or "People," product and services, promotional, pricing, and advertising strategies. Plus true, researched marketing insights and advertising trivia.

          For the past 47 years, I have been a Marketing professional, a certified Forensic Marketing Expert, Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach and give seminars on Marketing, global Marketing and Advertising. I like giving to MBA candidates and attorneys is a presentation on "What is Marketing? What is Advertising?"


          Ten years ago, I created and own a copyright for the Marketing concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix or the 4P's (Product, Price, Promotion and Place) by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.


          In the late 60's I was first taught in Marketing that the "customer," or potential purchasers, buyers are king or kings, but they or consumers are missing as one of the P's, in the 4P's. For marketing professional, the "target market," "People," buyers and users are more prominent and has its own "P" or "People," in the 9P's of Marketing. 


          The Nine P's/9P's of Marketing help brand managers, companies, firms and business managers to find marketing problems, to identify and create Marketing opportunities or solutions, in a number of areas. 


          The utilization of the 9P's of Marketing help, develop and guide a company or a firm's marketing objectives, strategies, tactics and solutions. 

          The Nine P's can be truly insightful, in many ways and in many possible actions. 


          I consult, teach and work as a Marketing, business and Advertising expert using many Marketing concepts and practices, including the Nine P's/9P's of Marketing.


          So what is Marketing, you and others ask? 
          Marketing is a planning and execution process that involves a product or service's attributes, research, distribution, pricing, partnerships or alliances, promotion and more. 

          All of these activities and tasks  must work together to assure successful marketing practices. 
          Firms, associations and companies with the most effective marketing efforts try to thoroughly understand their potential buyers and customers ("People") and the marketplace. 
          Companies and new product/service development pros create products and services to meet market needs. These firms and others use marketing research and channels for understanding and communicating to market segments, a target market or audience ("People" in the 9P's of Marketing).

          In the study and practice of Marketing, Marketing manager and brand agents develop planning, objectives, strategies and tactics. 


          For any size firm and entrepreneurs, the 9P's of Marketing include important components, elements, actions and efforts. 


          Let's start with targeting, "People," one of the nine elements or components. :

          • People 
            • "People" or targeting has almost always been left out of the traditional "Marketing Mix," almost every diagram includes the four P's with Product, Promotion, Place and Price.
            • Look and analyze potential, new, existing and repeat customers and users. 
            • Place "consumer" or "People" or "potential buyers" in the middle of a circle. Find information or data on them.
            •  Add the other components in the nine P's. In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the buyer, "customer," or "People." 
            • "People" or market segments may utilize many characteristics, including demographics, geographics, psychographics, behavioral characteristics and technographics, which may be a vital component or components of the 9P's of Marketing. 
            • Once a target market is chosen, the organization can develop its marketing strategies to target a market segment or marketing segments.
            • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a major first step. 
          • Planning: 
            • It starts with research and researching. This element of planning in the nine P's is a method for achieving an end, and, looking at the eight other parts, can be a detailed formulation of a program of action. I like using a phrase from John Wooden. He said "Failure to plan is planning to fail."
            • Developing and transforming marketing objectives to marketing strategies to tactics, marketing management and managers must make basic decisions on marketing targets (“People”), marketing mix, pricing, distribution, marketing budgets/expenditures and marketing allocations. 
            • Review dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
            • Part of their planning is developing their own systems. Their People technology team builds new ways for employees to connect with one another. ..
          • Product and Services: 
            • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
            • It's the goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
          • Place (Distribution): 
            • Offering the right product at the right PLACE or location, at the right time, at the right price. It's the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives.  
            • Consider, develop and review store and non-store options, e-commerce and “brick and mortar” factors, geographic considerations, objectives, strategies and tactics, including “Partners, too.” 
          • Price or Pricing:
            • Pricing decision making involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions. Simply, all aspects regarding pricing. 
            • “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
            • The amount of money a consumer is willing to pay to obtain the product. 
            • Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms. 
          • Promotion: 
            • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
            • The activities that communicate the merits of the overall product include:
              • Personal Selling/ Sales Force: Sales persons
                • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
              • Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
              • Sales Promotion
              • Collateral Materials
              • Direct Marketing (also referred to as Action or Direct Response Advertising)
              • Interactive/Internet/Web, Digital Media, Social Media:  
              • Events and Experiences
              • Public Relations/PR
            • Here are some strategic comments and questions under Promotion:
              • What should you promote? Strategic copy points.
              • Evaluate the eight different elements under Promotion and your brand's practices. Ask is there a better way? 
              • Have you noticed that you may watch what you want to watch in TV programing when you want to watch it and anywhere, any screen? That affects media planning. 
              • What are your costs in dollars and manpower or person power? Ask "Is there a different way or ways to budget?" 
              • Look at different strategic partners? Their costs?
              • To whom should you target and promote? Under "People/"Targeting, target market, audience with media falls here. 
              •  You can differentiate with price. Discounting? Special sales? What economic and discount levels should you offer? Look at revenue versus costs. 
              • What form or combination of promotion should you offer? Features?
              • How frequent? Add media planning here. 
            • Partners: 
              • Also referred to as Alliances. 
              • Working with others and organizations which take part in an undertaking with another or others, in a business or company with shared risks and profits.
              • With "Partners" and your Marketing efforts, it is vitally important to partner and align with firms that have similar corporate philosophies. Simple but complex and difficult, have agreed upon objectives and strategies.
            • Presentation: 
              • This “P” or “Presentation” is the act of presenting, displaying and putting forward any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
              • Look at “real” product and service experiences. 
              • Enabling consumers and “allowing” them to feel the brand. As part of "presentation," I also place “events and experiences” under Promotion. 
              • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with your potential consumers. 
            • Passion:
              • Those intense, driving or overmastering feelings, emotions in the planning, developing, executions of pricing, promoting, partnering, selling and overall marketing of products or services.
              For more on insights, ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

              Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 40+ stimulating questions and answers at Londre Marketing Consultants, LLC. 

              Two Crazy Fads For 2017. One Will Last Longer. Making The Cash Register Ring.

              Remembering two of the crazy fads and products for 2017.

              First one, Fidget spinners. This was a novelty for '17. I'm on the board of an advertising charity; we even purchased fidget spinners as promotional gimmicks or giveaways. They are the pocket-size metal and plastic spinning toys or gifts.  For some they are life savers and a healthy tool. 

              The other fad was the promotional beverage from Starbucks. The Unicorn Frappuccino. Fast food retailers and coffee places always need new flavors to encourage repeat business.  Last April it was the "unicorn" drink at Starbucks, the color-changing drink or Frappuccino made with mango syrup, pink powder and sour blue drizzle. It launched t-shirts and other product too.

              Stay tuned there will be more for 2018. Need more business, Marketing or advertising insights?  

              Visit here for plenty of examples and insights into Marketing, the nine P's, targeting or "People," product and services, promotional, pricing, and advertising strategies. Plus true, researched marketing insights and advertising trivia.

              For the past 47 years, I have been a Marketing professional, a certified Forensic Marketing Expert, Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach and give seminars on Marketing, global Marketing and Advertising. I like giving to MBA candidates and attorneys is a presentation on "What is Marketing? What is Advertising?"


              Ten years ago, I created and own a copyright for the Marketing concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix or the 4P's (Product, Price, Promotion and Place) by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.


              In the late 60's I was first taught in Marketing that the "customer," or potential purchasers, buyers are king or kings, but they or consumers are missing as one of the P's, in the 4P's. For marketing professional, the "target market," "People," buyers and users are more prominent and has its own "P" or "People," in the 9P's of Marketing. 


              The Nine P's/9P's of Marketing help brand managers, companies, firms and business managers to find marketing problems, to identify and create Marketing opportunities or solutions, in a number of areas. 


              The utilization of the 9P's of Marketing help, develop and guide a company or a firm's marketing objectives, strategies, tactics and solutions. 

              The Nine P's can be truly insightful, in many ways and in many possible actions. 


              I consult, teach and work as a Marketing, business and Advertising expert using many Marketing concepts and practices, including the Nine P's/9P's of Marketing.


              So what is Marketing, you and others ask? 
              Marketing is a planning and execution process that involves a product or service's attributes, research, distribution, pricing, partnerships or alliances, promotion and more. 

              All of these activities and tasks  must work together to assure successful marketing practices. 
              Firms, associations and companies with the most effective marketing efforts try to thoroughly understand their potential buyers and customers ("People") and the marketplace. 
              Companies and new product/service development pros create products and services to meet market needs. These firms and others use marketing research and channels for understanding and communicating to market segments, a target market or audience ("People" in the 9P's of Marketing).

              In the study and practice of Marketing, Marketing manager and brand agents develop planning, objectives, strategies and tactics. 


              For any size firm and entrepreneurs, the 9P's of Marketing include important components, elements, actions and efforts. 


              Let's start with targeting, "People," one of the nine elements or components. :

              • People 
                • "People" or targeting has almost always been left out of the traditional "Marketing Mix," almost every diagram includes the four P's with Product, Promotion, Place and Price.
                • Look and analyze potential, new, existing and repeat customers and users. 
                • Place "consumer" or "People" or "potential buyers" in the middle of a circle. Find information or data on them.
                •  Add the other components in the nine P's. In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the buyer, "customer," or "People." 
                • "People" or market segments may utilize many characteristics, including demographics, geographics, psychographics, behavioral characteristics and technographics, which may be a vital component or components of the 9P's of Marketing. 
                • Once a target market is chosen, the organization can develop its marketing strategies to target a market segment or marketing segments.
                • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a major first step. 
              • Planning: 
                • It starts with research and researching. This element of planning in the nine P's is a method for achieving an end, and, looking at the eight other parts, can be a detailed formulation of a program of action. I like using a phrase from John Wooden. He said "Failure to plan is planning to fail."
                • Developing and transforming marketing objectives to marketing strategies to tactics, marketing management and managers must make basic decisions on marketing targets (“People”), marketing mix, pricing, distribution, marketing budgets/expenditures and marketing allocations. 
                • Review dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
              • Product and Services: 
                • New product development falls here. 
                • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
                • It's the goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
              • Place (Distribution): 
                • Offering the right product at the right PLACE or location, at the right time, at the right price. It's the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives.  
                • Consider, develop and review store and non-store options, e-commerce and “brick and mortar” factors, geographic considerations, objectives, strategies and tactics, including “Partners, too.” 
              • Price or Pricing:
                • Pricing decision making involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions. Simply, all aspects regarding pricing. 
                • “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
                • The amount of money a consumer is willing to pay to obtain the product. 
                • Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms. 
              • Promotion: 
                • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
                • The activities that communicate the merits of the overall product include:
                  • Personal Selling/ Sales Force: Sales persons
                    • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
                  • Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
                  • Sales Promotion
                  • Collateral Materials
                  • Direct Marketing (also referred to as Action or Direct Response Advertising)
                  • Interactive/Internet/Web, Digital Media, Social Media:  
                  • Events and Experiences
                  • Public Relations/PR
                • Some strategic comments and questions under Promotion:
                  • What should you promote? Strategic copy points. How about a new product? 
                  • Evaluate the eight different elements under Promotion and your brand's practices. Ask is there a better way? 
                  • Look at different strategic partners? Their costs?
                  • To whom should you target and promote? Under "People/"Targeting, target market, audience with media falls here. 
                  •  You can differentiate with price. Discounting? Special sales? What economic and discount levels should you offer? Look at revenue versus costs. 
                  • What form or combination of promotion should you offer? Features?
                  • How frequent? Add media planning here. 
                • Partners: 
                  • Also referred to as Alliances. 
                  • Working with others and organizations which take part in an undertaking with another or others, in a business or company with shared risks and profits.
                  • With "Partners" and your Marketing efforts, it is vitally important to partner and align with firms that have similar corporate philosophies. Simple but complex and difficult, have agreed upon objectives and strategies.
                • Presentation: 
                  • This “P” or “Presentation” is the act of presenting, displaying and putting forward any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
                  • Look at “real” product and service experiences. 
                  • Enabling consumers and “allowing” them to feel the brand. As part of "presentation," I also place “events and experiences” under Promotion. 
                  • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with your potential consumers. 
                • Passion:
                  • Those intense, driving or overmastering feelings, emotions in the planning, developing, executions of pricing, promoting, partnering, selling and overall marketing of products or services.
                  For more on insights, ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

                  Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 40+ stimulating questions and answers at Londre Marketing Consultants, LLC.

                  Sunday, December 10, 2017

                  Oscar And Academy Award Winners: For The Past Five or Six Years. Need To Be Dedicated To See The Top 50 In Theatre.

                  Every year I see the top movies of the year. The ones nominated for best picture, best actor, best actress, best screenplay; best director, best supporting actors and actresses. 

                  It is a way to stay current and I study reviews and advertising.

                  My quest adds up to about 45-50 movies, each year. This year it will be more, or that is what I'm feeling. 

                  My requirement is I need to see them in the theatre. Big screen.

                  As of today with a rush of new movies coming out for award season 2018, I have seen 48. 

                  My best or favorite are: Wind River, Maudie, Lady Bird, I, Tonya; The Big Sick, Patriots Day, Wonder, Three Billboards in Ebbing, Missouri; California Typewriter.

                  Still need to see ones that are not out yet: The Post; Star Wars; Shape of Water; Phantom Thread; Leisure Seeker; Greatest ShowmanGotti; DownsizingFilm Stars Don't Die in Liverpool

                  Stay tuned. 

                  Need more business, Marketing or advertising insights?  

                  Visit here for plenty of examples and insights into Marketing, the nine P's, targeting or "People," product and services, promotional, pricing, and advertising strategies. Plus true, researched marketing insights and advertising trivia.

                  For the past 47 years, I have been a Marketing professional, a certified Forensic Marketing Expert, Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach and give seminars on Marketing, global Marketing and Advertising. I like giving to MBA candidates and attorneys is a presentation on "What is Marketing? What is Advertising?"


                  Ten years ago, I created and own a copyright for the Marketing concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix or the 4P's (Product, Price, Promotion and Place) by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.


                  In the late 60's I was first taught in Marketing that the "customer," or potential purchasers, buyers are king or kings, but they or consumers are missing as one of the P's, in the 4P's. For marketing professional, the "target market," "People," buyers and users are more prominent and has its own "P" or "People," in the 9P's of Marketing. 


                  The Nine P's/9P's of Marketing help brand managers, companies, firms and business managers to find marketing problems, to identify and create Marketing opportunities or solutions, in a number of areas. 


                  The utilization of the 9P's of Marketing help, develop and guide a company or a firm's marketing objectives, strategies, tactics and solutions. 

                  The Nine P's can be truly insightful, in many ways and in many possible actions. 


                  I consult, teach and work as a Marketing, business and Advertising expert using many Marketing concepts and practices, including the Nine P's/9P's of Marketing.


                  So what is Marketing, you and others ask? 
                  Marketing is a planning and execution process that involves a product or service's attributes, research, distribution, pricing, partnerships or alliances, promotion and more. 

                  All of these activities and tasks  must work together to assure successful marketing practices. 
                  Firms, associations and companies with the most effective marketing efforts try to thoroughly understand their potential buyers and customers ("People") and the marketplace. 
                  Companies and new product/service development pros create products and services to meet market needs. These firms and others use marketing research and channels for understanding and communicating to market segments, a target market or audience ("People" in the 9P's of Marketing).

                  In the study and practice of Marketing, Marketing manager and brand agents develop planning, objectives, strategies and tactics. 


                  For any size firm and entrepreneurs, the 9P's of Marketing include important components, elements, actions and efforts. 


                  Let's start with targeting, "People," one of the nine elements or components. :

                  • People 
                    • Not everyone goes to the movies. "People" or targeting has almost always been left out of the traditional "Marketing Mix," almost every diagram includes the four P's with Product, Promotion, Place and Price.
                    • Look and analyze potential, new, existing and repeat customers and users. 
                    • Place "consumer" or "People" or "potential buyers" in the middle of a circle. Find information or data on them.
                    •  Add the other components in the nine P's. In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the buyer, "customer," or "People." 
                    • "People" or market segments may utilize many characteristics, including demographics, geographics, psychographics, behavioral characteristics and technographics, which may be a vital component or components of the 9P's of Marketing. 
                    • Once a target market is chosen, the organization can develop its marketing strategies to target a market segment or marketing segments.
                    • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a major first step. 
                  • Planning: 
                    • It starts with research and researching. This element of planning in the nine P's is a method for achieving an end, and, looking at the eight other parts, can be a detailed formulation of a program of action. I like using a phrase from John Wooden. He said "Failure to plan is planning to fail."
                    • Developing and transforming marketing objectives to marketing strategies to tactics, marketing management and managers must make basic decisions on marketing targets (“People”), marketing mix, pricing, distribution, marketing budgets/expenditures and marketing allocations. 
                    • Review dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
                  • Product and Services: 
                    • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
                    • It's the goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
                  • Place (Distribution): 
                    • Many ways to see a movie. Worse way but it kills time, on a flight. 
                    • Offering the right product at the right PLACE or location, at the right time, at the right price. It's the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives.  
                    • Consider, develop and review store and non-store options, e-commerce and “brick and mortar” factors, geographic considerations, objectives, strategies and tactics, including “Partners, too.” 
                  • Price or Pricing:
                    • You can find discounted tickets in Los Angeles for $5, $6 and $8. Yesterday it was $13 to see "I, Tonya, and Margot Robbie, Allison Janney, the director and writer who were there for a Q&A at Landmark. Special. 
                    • Pricing decision making involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions. Simply, all aspects regarding pricing. 
                    • “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
                    • The amount of money a consumer is willing to pay to obtain the product. 
                    • Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms. 
                  • Promotion: 
                    • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
                    • The activities that communicate the merits of the overall product include:
                      • Personal Selling/ Sales Force: Sales persons
                        • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
                      • Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
                      • Sales Promotion
                      • Collateral Materials
                      • Direct Marketing (also referred to as Action or Direct Response Advertising)
                      • Interactive/Internet/Web, Digital Media, Social Media:  
                      • Events and Experiences
                      • Public Relations/PR
                    • Strategic comments and questions under Promotion:
                      • What should you promote? Strategic copy points.Actors?. Storyline? 
                      • Evaluate the eight different elements under Promotion and your brand's practices. Ask is there a better way? 
                      • What form or combination of promotion should you offer? Features?
                      • How frequent? Add media planning here. 
                    • Partners: 
                      • Plenty of "partners" for a movie. Seen opening credits. More and more. Also referred to as Alliances. 
                      • Working with others and organizations which take part in an undertaking with another or others, in a business or company with shared risks and profits.
                      • With "Partners" and your Marketing efforts, it is vitally important to partner and align with firms that have similar corporate philosophies. Simple but complex and difficult, have agreed upon objectives and strategies.
                    • Presentation: 
                      • This “P” or “Presentation” is the act of presenting, displaying and putting forward any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
                      • Look at “real” product and service experiences. 
                      • Enabling consumers and “allowing” them to feel the brand. As part of "presentation," I also place “events and experiences” under Promotion. 
                      • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with your potential consumers. 
                    • Passion:
                      • Those intense, driving or overmastering feelings, emotions in the planning, developing, executions of pricing, promoting, partnering, selling and overall marketing of products or services.

                      For more on insights, ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

                      Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 40+ stimulating questions and answers at Londre Marketing Consultants, LLC.