Monday, September 24, 2018

Another New Product For Oreos, Three Product Forms, Blending Three Parts Of The 9P's Of Marketing

Featuring Product, Partners and Promotion under the nine P's of Marketing.

Starting in late September Oreos are being introduced as a limited-edition birthday cake-flavored cookies. Why? To celebrate the 90th year of Mickey Mouse character. In 1928, a Disney promotion will be featuring the character's official 90th birthday on November 18. "Steamboat Willie"  or  Mickey's first film was released. 

The Oreos will have three shapes-- party horn, a "90" and Mickey.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.


The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.


I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.


In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

  1. Planning and Research
  2. People (Segmentation and Targeting)
    • Look and analyze potential, new, existing and repeat customers and users. 
    • "People" or targeting has almost always been left out of the traditional "Marketing Mix," almost every diagram includes the four P's with Product, Promotion, Place and Price.
    • Place "consumer" or "People" or "potential buyers" in the middle of a circle. Find information or data on them.
    • Add the other components in the nine P's. In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the buyer, "customer," or "People," in both planning ad implementation.
    • To understand your "People" or market segments, it may utilize many characteristics, including demographics, geographics, psychographics, behavioral characteristics and technographics, which may be a vital component or components of the 9P's of Marketing. 
    • Once a target market is chosen, the organization can develop its marketing strategies to target a market segment or marketing segments.
    • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a major first step. 
  3. Product and Services
    • It's the goods and service combination the firm offers to the target market ("People," including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
    • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
  4. Place (Distribution)
  5. Price or Pricing
  6. Promotion
  7. Partners:
    • Working with others and organizations which take part in an undertaking with another or others, in a business or company with shared risks and profits.
    • Also referred to as Alliances. 
    • With "Partners" and your Marketing efforts, it is vitally important to partner and align with firms that have similar corporate philosophies. Simple but complex and difficult, have agreed upon objectives and strategies.
  8. Presentation
  9. Passion
For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC


Here to assist. All the best.

Sunday, September 23, 2018

Would You Pay $50 To Wear A Big Baller Brand Hat Like LaVar Ball’s? I’m Going To Make A Prediction. The Big Baller Brand Is Done.

First: Lakers open their preseason on September 30th versus Denver Nuggets at San Diego's Valley View Casino Center (6:30pm).

Plenty of excitement with LeBron. Not so much from their number two NFL draft choice last year. Would you pay $50 to wear a Big Baller Brand hat like LaVar Ball’s? Would you pay $100 for a Big Baller Brand sweat shirt?

As a marketing and advertising expert, teacher and professional, I’m not going too far out on the limb…

I’m going to make a prediction.  The Big Baller Brand is done. Or in a Product Lifecycle it's "matured," never got off the introductory sales

Did you know that the middle brother didn't even get drafted. 

Didn't get picked by the Lakers pick at No. 47, when they selected Kansas’ Svi Mykhailiuk. Then didn't get picked by Phoenix when they passed on him at No. 59.  Maybe his talent isn't so high and his shoplifting arrest on UCLA's trip to China had to have played a role. He said: “It sucks I didn’t get drafted tonight. I guess it was the way I played. I guess. Or the (expletive) I did off the court. At this point, I’m just … I’m good.”

Go to their website and there is discounting. That is a terrible sign for a new brand. They have awareness but too much product. To sell it, they may need to use the strategies of "Price," under the 9P's. Simply, discount. 

You have crowds who are booing his older brother, Lonzo, 
after shooting just 36 percent from the field and 30.5 percent from 3-point range last season.”

He was not a NBA all-star, rookie of the year and his shooting can only go up.  

How do you build a brand, if those three sons are the cornerstones? Shaky foundation, at best. 

After reading a bunch of stories over the last few months, I had my own negative feelings. I asked some media, marketing and advertising professionals what words they would associate with LaVar Ball’s Big Baller Brand. Simple marketing research by word association.

They were not positive.
  • “plays media for brand awareness”
  • “pompous, arrogant, self centered, ungrateful, cheap”
  • “loud mouth, loser, lousy”
Is the brand dead? 

May be, not yet, but it is on life support. That would be discounting, now. Terrible sign for the Big Baller Brand's business future. They have too much product and the image very few would want to have. Or wear.

I would ask this question of any MBA marketing class or undergraduate advertising class? 
  • Would you want to wear the Big Baller Brand?  The answer would be "Probably not, maybe not in a million years."  Stay tuned. LaVar's brand is on its 16 second of fame. 
Need more business, Marketing or advertising insights?  

Visit here for plenty of examples and insights into Marketing, the nine P's, targeting or "People," product and services, promotional, pricing, and advertising strategies. Plus true, researched marketing insights and advertising trivia.

For the past 47 years, I have been a Marketing professional, a certified Forensic Marketing Expert, Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach and give seminars on Marketing, global Marketing and Advertising. I like giving to MBA candidates and attorneys is a presentation on "What is Marketing? What is Advertising?"

Ten years ago, I created and own a copyright for the Marketing concept, the Nine P’s/9 P's of Marketing 
©2007, which augments the Marketing Mix or the 4P's (Product, Price, Promotion and Place) by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

In the late 60's I was first taught in Marketing that the "customer," or potential purchasers, buyers are king or kings, but they or consumers are missing as one of the P's, in the 4P's. For marketing professional, the "target market," "People," buyers and users are more prominent and has its own "P" or "People," in the 9P's of Marketing. 

The Nine P's/9P's of Marketing help brand managers, companies, firms and business managers to find marketing problems, to identify and create Marketing opportunities or solutions, in a number of areas. 

The utilization of the 9P's of Marketing help, develop and guide a company or a firm's marketing objectives, strategies, tactics and solutions. 

The Nine P's can be truly insightful, in many ways and in many possible actions. 

I consult, teach and work as a Marketing, business and Advertising expert using many Marketing concepts and practices, including the Nine P's/9P's of Marketing.

So what is Marketing, you and others ask? Marketing is a planning and execution process that involves a product or service's attributes, research, distribution, pricing, partnerships or alliances, promotion and more. 

All of these activities and tasks  must work together to assure successful marketing practices. Firms, associations and companies with the most effective marketing efforts try to thoroughly understand their potential buyers and customers ("People") and the marketplace. 
Companies and new product/service development pros create products and services to meet market needs. These firms and others use marketing research and channels for understanding and communicating to market segments, a target market or audience ("People" in the 9P's of Marketing).

I
n the study and practice of Marketing, Marketing manager and brand agents develop planning, objectives, strategies and tactics. 

For any size firm and entrepreneurs, the 9P's of Marketing include important components, elements, actions and efforts. 

Let's start with targeting, "People," one of the nine elements or components. :
  • People 
    • "People" or targeting has almost always been left out of the traditional "Marketing Mix," almost every diagram includes the four P's with Product, Promotion, Place and Price.
    • Look and analyze potential, new, existing and repeat customers and users. 
    • Place "consumer" or "People" or "potential buyers" in the middle of a circle. Find information or data on them.
    •  Add the other components in the nine P's. In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the buyer, "customer," or "People." 
    • "People" or market segments may utilize many characteristics, including demographics, geographics, psychographics, behavioral characteristics and technographics, which may be a vital component or components of the 9P's of Marketing. 
    • Once a target market is chosen, the organization can develop its marketing strategies to target a market segment or marketing segments.
    • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a major first step. 
  • Planning: 
    • It starts with research and researching. This element of planning in the nine P's is a method for achieving an end, and, looking at the eight other parts, can be a detailed formulation of a program of action. I like using a phrase from John Wooden. He said "Failure to plan is planning to fail."
o        Developing and transforming marketing objectives to marketing strategies to tactics, marketing management and managers must make basic decisions on marketing targets (“People”), marketing mix, pricing, distribution, marketing budgets/expenditures and marketing allocations. 
    • Review dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
  • Product and Services: 
    • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
    • It's the goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
  • Place (Distribution): 
    • Offering the right product at the right PLACE or location, at the right time, at the right price. It's the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives.  
    • Consider, develop and review store and non-store options, e-commerce and “brick and mortar” factors, geographic considerations, objectives, strategies and tactics, including “Partners, too.” 
  • Price or Pricing:
    • Pricing decision making involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions. Simply, all aspects regarding pricing. 
    • “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
    • The amount of money a consumer is willing to pay to obtain the product. 
    • Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms. 
  • Promotion: 
    • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
    • The activities that communicate the merits of the overall product include:
      • Personal Selling/ Sales Force: Sales persons
        • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
      • Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
      • Sales Promotion
      • Collateral Materials
      • Direct Marketing (also referred to as Action or Direct Response Advertising)
      • Interactive/Internet/Web, Digital Media, Social Media:  
      • Events and Experiences
      • Public Relations/PR
    • Here are some strategic comments and questions under Promotion:
      • What should you promote? Strategic copy points.
      • Evaluate the eight different elements under Promotion and your brand's practices. Ask is there a better way? 
      • Have you noticed that you may watch what you want to watch in TV programing when you want to watch it and anywhere, any screen? That affects media planning. 
      • What are your costs in dollars and manpower or person power? Ask "Is there a different way or ways to budget?" 
      • Look at different strategic partners? Their costs?
      • To whom should you target and promote? Under "People/"Targeting, target market, audience with media falls here. 
      •  You can differentiate with price. Discounting? Special sales? What economic and discount levels should you offer? Look at revenue versus costs. 
      • What form or combination of promotion should you offer? Features?
      • How frequent? Add media planning here. 
  • Partners: 
    • Also referred to as Alliances. 
    • Working with others and organizations which take part in an undertaking with another or others, in a business or company with shared risks and profits.
    • With "Partners" and your Marketing efforts, it is vitally important to partner and align with firms that have similar corporate philosophies. Simple but complex and difficult, have agreed upon objectives and strategies.
  • Presentation: 
    • This “P” or “Presentation” is the act of presenting, displaying and putting forward any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
    • Look at “real” product and service experiences. 
    • Enabling consumers and “allowing” them to feel the brand. As part of "presentation," I also place “events and experiences” under Promotion. 
    • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with your potential consumers. 
  • Passion:
    • Those intense, driving or overmastering feelings, emotions in the planning, developing, executions of pricing, promoting, partnering, selling and overall marketing of products or services.
For more on insights, ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 40+ stimulating questions and answers at Londre Marketing Consultants, LLC.
 

Saturday, September 22, 2018

Taylor Swift Will Be Free Of Big Machine Records, This November. Changes Coming Under 9P's Of Marketing.

Product is sensational. Fabulous performer. Signed at 15 and at 28 years of age, Taylor Swift will be free of original agreement with Big Machine Records this coming November.  

Taylor Swift has been a successful business person and among the most successful female music artists in history.

She's negotating with several music companies but can't sign a new agreement until November. 

Her first anniversary of her release of her sixth album, “Reputation,” will mark the official expiration date of her obligations to Big Machine Records. 

Need to increase sales and overall revenue? 

As a brand manager, entrepreneur, business owner or advertising agency professional, do you need more business, Marketing and advertising insights in 2018 and going into 2019? 

Need examples of strengthening your pillars of brand or branding strategies? 

Visit here for plenty of insights and examples into Marketing, the 9P's, targeting or "People," product and services, promotion, pricing, and partnership strategies. Plus true, researched marketing insights and fun, insightful, advertising trivia.

For the past 48 years, I have been a Marketing professional, a certified Forensic Marketing Expert, Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach and give seminars on Strategic Marketing, the nine P's of Marketing, Branding, Super Bowl spots, Global Marketing, Promotion and Advertising. 


I also like giving to MBA candidates, law schools and attorneys my presentations on "What is Marketing? What is Advertising?" 

Eleven years ago, I created and own the 9P's of Marketing. T
he Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix or the 4P's (Product, Price, Promotion and Place) by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of a copyrighted Marketing concept.

In the late 60's I was first taught in Marketing 307 that the "customer," or potential purchasers, buyers are king or kings, but they or consumers are missing as one of the P's. I expanded and have developed the concepts of the nine P's. 


For marketing professionals, the "target market," "People," buyers, potential buyers and users are more prominent. They have their own "P."  It's "People," in the 9P's of Marketing. 

The Nine P's/9P's of Marketing help brand managers, marketing managers, companies, firms, business owners and business managers to find marketing problems, to identify and create Marketing opportunities or solutions, in a number of areas. 


The utilization of the 9P's of Marketing help, develop and guide a company or a firm's marketing objectives, strategies, tactics and solutions. 

The Nine P's can be truly insightful, in many ways and in many possible tactics and actions. They will help build revenue, manage costs more effectively. 


I consult, teach and work as a Marketing, business and Advertising expert using many Marketing concepts, standards of practice and practices, including the Nine P's/9P's of Marketing.


So, what is Marketing, you and others may ask? 
Marketing is a planning and execution process that involves a product or service's attributes, research, distribution, pricing, partnerships or alliances, promotion and more. 

In my presentations, I detail that advertising is only a small percentage of the answers to marketing problems. All of the Marketing activities and tasks must work together to assure successful marketing practices. 
Firms, associations and companies with the most effective marketing efforts try to thoroughly understand their potential buyers and customers ("People") and the marketplace. 

Companies and new product/service development pros create products and services to meet market needs. These firms and others use marketing research and channels for understanding and communicating to market segments, a target market or audience ("People" in the 9P's of Marketing).

In the study and practice of Marketing, Marketing manager and brand agents develop planning, objectives, strategies and tactics. 


For any size firm and entrepreneurs, the 9P's of Marketing include important components, parts, elements, actions, tactics and efforts. 


Let's start with planning, research, one of the nine P's and also with targeting, "People," one of the other nine elements or components:

  • Planning: 
    • Planning starts with research and researching. 
    • This element of planning in the nine P's is a method for achieving an end, and, looking at the eight other parts, can be a detailed formulation of a program of action. I like using a phrase from John Wooden; he said "Failure to plan is planning to fail."
    • Developing and transforming marketing objectives into marketing strategies to tactics, marketing management and managers must make basic decisions on marketing targets (“People”), marketing mix, pricing, distribution, marketing budgets/expenditures and marketing allocations. 
    • Review dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas. And more under the 9Ps of Marketing
  • People 
    • Look and analyze potential, new, existing and repeat customers and users. 
    • "People" or targeting has almost always been left out of the traditional "Marketing Mix," almost every diagram includes the four P's with Product, Promotion, Place and Price.
    • Place "consumer" or "People" or "potential buyers" in the middle of a circle. Find information or data on them.
    • Add the other components in the nine P's. In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the buyer, "customer," or "People," in both planning ad implementation.
    • To understand your "People" or market segments, it may utilize many characteristics, including demographics, geographics, psychographics, behavioral characteristics and technographics, which may be a vital component or components of the 9P's of Marketing. 
    • Once a target market is chosen, the organization can develop its marketing strategies to target a market segment or marketing segments.
    • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a major first step. 
    • Product and Services: 
      • It's the goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
      • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
    • Place (Distribution): 
      • Offering the right product at the right PLACE or location, at the right time, at the right price. It's the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives.  
      • Consider, develop and review store and non-store options, e-commerce and “brick and mortar” factors, geographic considerations, objectives, strategies and tactics, including “Partners, too.” 
    • Price or Pricing:
      • Simply, the amount of money a consumer is willing to pay to obtain the product, but "price" is so much more.  
      • “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
      • Pricing decision making involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions. Simply, all aspects regarding pricing. 
      • Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms. 
    • Promotion: 
      • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities, under "promotion." . 
      • The activities that communicate the merits of the overall product include:
        • Personal Selling/ Sales Force: Sales persons
          • Helpful hint: Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
        • Advertising is paid media. There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
        • Sales Promotion
        • Collateral Materials
        • Direct Marketing (also referred to as Action or Direct Response Advertising)
        • Interactive/Internet/Web, Digital Media, Social Media:  
        • Events and Experiences
        • Public Relations/PR
      • Here are some strategic questions under Promotion:
        • To whom should you target and promote? Under "People/"Targeting, target market, audience with media falls here. 
        • What form or combination of promotion should you offer? Features?
        • How frequent? Add media planning here. 
      • Partners: 
        • Working with others and organizations which take part in an undertaking with another or others, in a business or company with shared risks and profits.
        • Also referred to as Alliances. 
        • With "Partners" and your Marketing efforts, it is vitally important to partner and align with firms that have similar corporate philosophies. Simple but complex and difficult, have agreed upon objectives and strategies.
      • Presentation: 
        • This “P” or “Presentation” is the act of presenting, displaying and putting forward any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
        • Look at “real” product and service experiences. 
        • Enabling consumers and “allowing” them to feel the brand. As part of "presentation," I also place “events and experiences” under Promotion. 
        • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with your potential consumers. 
      • Passion:
        • Those intense, driving or overmastering feelings, emotions in the planning, developing, implementing and executions of pricing, promoting, partnering, selling and overall marketing of products or services.

        For more on insights, ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

        Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 40+ stimulating questions and answers at Londre Marketing Consultants, LLC.  Here to help. 


        Thursday, September 20, 2018

        Free Beer: When The Cleveland Browns Win....Is This The Night? Sales Promotion Under Promotion With The 9P's Of Marketing.

        The NFL broadcast featured a unique promotion tonight. Plus the Bud Light Knight. Bud Light is one of the sponsors and an advertiser.  

        It's been 635 days since 12/24/2016 that the Cleveland Brown last won an NFL game. BTW it was 20-17.

        Tonight they are playing the NY Jets. They started the year at 0-1-1. No wins yet. Maybe tonight. 

        They are the home team; their fans have stood by them:  "You've stood by us through it all. We love you for it, and so does @budlight."

        The NFL's Cleveland Browns, yes, those Browns may just win this year on the field and Bud Light is going for it, with an opportunistic, clever promotion. The special refrigerators are called Victory refrigerators. There are eight with 200 cans of beer each.  

        Offering free beer. It's definitely geographic promotion under the 9P's of Marketing

        Bud Light has placed "smart" refrigerators (wifi activated) with free beer across Cleveland.

        The refrigerators will open if the Cleveland Browns win a game in regular season. 

        One more question: How to control the demographics, as in under age "beer" drinkers?  


        Could be a negative for a clever promotion? The Browns are just part of the 32 NFL schedules, with 512 regular-season games. 

        Visit here for more insights and true Marketing and Advertising Trivia.

        I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.


        The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.


        I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

        In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:
        1. Planning and Research
        2. People (Segmentation and Targeting)
        3. Product and Services
        4. Place (Distribution)
        5. Price or Pricing:
          • Simply, the amount of money a consumer is willing to pay to obtain the product, but "price" is so much more.  
          • “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
          • Pricing decision making involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions. Simply, all aspects regarding pricing. 
          • Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms. 
        6. Promotion: 
          • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
          • The activities that communicate the merits of the overall product include:
            • Personal Selling/ Sales Force: Sales persons
              • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
            • Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
            • Sales Promotion
            • Collateral Materials
            • Direct Marketing (also referred to as Action or Direct Response Advertising)
            • Interactive/Internet/Web, Digital Media, Social Media:  
            • Events and Experiences
            • Public Relations/PR
        7. Partners
        8. Presentation
        9. Passion
        For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

        Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC
        Here to help. 


        All the best.

        With The NFL Protests By The Players, Makes It Tougher To Pick Halftime Entertainment. So They Picked

        Maroon 5 to perform at Super Bowl LIII halftime, plus be sure they will add others.

        Maroon 5’s most recent hit was with Cardi B --- “I Like It,” plus with Kendrick Lamar --- “Don’t Wanna Know.”

        The NFL has to be concerned with the challenge this year of players supporting Colin Kaepernick’s decision to take a knee during the National Anthem and as one of the Nike celebrities.

        Two more challenges: 
        • Need main stream talent to appeal to the audience or "People," under the 9P's of Marketing. Look at the demographics, geographics, psychographics, behavioral characteristics and technographics, which may be a vital component or components of the 9P's of Marketing and getting viewers to stay on their couches. . 
        • Many performers have done it, including Madonna, Timberlake, Springsteen, McCartney, The Who, Katy Perry, BEP's and and others. Don’t forget the most controversial, 2004 with Janet Jackson and Timberlake and the famous “wardrobe malfunction.”
        Visit here for more insights and true Marketing and Advertising Trivia.

        I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.


        The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.


        I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.


        In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

        • People (Segmentation and Targeting)
          • Look and analyze potential, new, existing and repeat customers and users. 
          • "People" or targeting has almost always been left out of the traditional "Marketing Mix," almost every diagram includes the four P's with Product, Promotion, Place and Price.
          • Place "consumer" or "People" or "potential buyers" in the middle of a circle. Find information or data on them.
          • Add the other components in the nine P's. In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the buyer, "customer," or "People," in both planning ad implementation.
          • To understand your "People" or market segments, it may utilize many characteristics, including demographics, geographics, psychographics, behavioral characteristics and technographics, which may be a vital component or components of the 9P's of Marketing. 
          • Once a target market is chosen, the organization can develop its marketing strategies to target a market segment or marketing segments.
          • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a major first step. 
        • Product
        • Place (Distribution)
        • Price
        • Planning
        • Promotion: 
          • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
          • The activities that communicate the merits of the overall product include:
            • Personal Selling/ Sales Force: Sales persons
              • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
            • Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
            • Sales Promotion
            • Collateral Materials
            • Direct Marketing (also referred to as Action or Direct Response Advertising)
            • Interactive/Internet/Web, Digital Media, Social Media:  
            • Events and Experiences
            • Public Relations/PR
          • Here are some strategic comments and questions under Promotion:
            • What should you promote? Strategic copy points.
            • To whom should you target and promote? Under "People/"Targeting, target market, audience with media falls here.
            • Evaluate the eight different elements under Promotion and your brand's practices. That affects media planning.
            • Ask is there a better way? A different promotional mix. There has to be a better way. 
            • What are your costs in dollars and manpower or person power? Ask "Is there a different way or ways to budget?" 
            • Look at different strategic partners? Their costs?
            • You can differentiate with price. Discounting? Special sales? What economic and discount levels should you offer? Look at revenue versus costs. 
            • What form or combination of promotion should you offer? Features?
            • How frequent? Add media planning here. 
        • Partners
        • Presentation
        • Passion
        For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

        Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.