Saturday, March 25, 2017

Whaling Versus Phishing And Vishing, With The 9P's Of Marketing. It's About Targeting And "People."

All three have to do and relate to targeting and "People," under the nine P's of Marketing

Phishing is the act of trying to trick you (target market or target audience) by email, into providing personal information or credit card accounts by a scammer who poses as a trusted business or entity.

Whaling is a form of phishing and going after a "big fish" such as corporate executives or payroll managers. The scammer may be posing as a CEO of the company and wants payment information, key passwords or sensitive information. 

What is Vishing? Relating to identity theft, "vishing" is "voice phishing," using a recorded phone message intended to trick you (their taget audiene and their targeting) into revealing personal information.

Visit here for more examples and insights into Marketing, targeting or "people," promotional and advertising strategies, Plus true, researched marketing insights and advertising trivia.

I am a senior Forensic Marketing Expert, Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach Marketing, global Marketing and Advertising. 


I created and own a copyright for the marketing concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or, known as the "4P’s" by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.


In the late 60's I was taught In Marketing that the "customer," or potential purchasers, buyers are king, but they are missing as one of the P's, in the 4P's. It's prominent and its own "P" in the 9P's of Marketing. 


The Nine P's/9P's of Marketing help companies, firms and business managers to identify marketing opportunities, solutions and find marketing problems and opportunities in a number of areas. They help, develop and guide a company or the firm's marketing objectives, strategies, tactics and solutions. 

The Nine P's can be truly insightful, in many ways. 

I consult and teach using many Marketing concepts and practices, including the Nine P's/9P's of Marketing.


Marketing is a planning and execution process that involves a product or service's attributes, pricing, distribution, partnerships/alliances and promotion. All of these activities must work together to assure successful marketing practices. Companies and firms with the most effective marketing efforts try to thoroughly understand their customers and the marketplace. Companies and new product/service development professionals create products and services to meet market needs. These firms and others use marketing research and channels for understanding and communicating to a target market or audience ("People" in the 9P's of Marketing).


In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

The Nine P's of Marketing include these important components, elements and efforts. Let's start with "People, one of the nine elements or components. :

  • People 
    • "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. In Marketing, from my education, training, research and analysis plus testimony, there needs to be great focus on the "Customer," or "People." 
    • "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
    • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a start. 
  • Planning: 
    • Research. 
    • Developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets (“People”), marketing mix, marketing budgets/expenditures and marketing allocations. 
    • It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
  • Product and Services: 
    • The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
    • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
  • Place (Distribution): 
    • The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
    • Offering the right product at the right PLACE, at the right time, at the right price. 
    • Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
  • Price:
    • All aspects regarding pricing. “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
    • The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  
    • Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
  • Promotion: 
    • Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
      • Personal Selling/ Sales Force: Sales persons: Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
      • Advertising
      • Sales Promotion
      • Collateral Materials
      • Direct Marketing (also referred to as Action or Direct Response Advertising
      • Interactive/Internet/Web, Digital Media, Social Media 
      • Events and Experiences-
      • Public Relations
    • Here are some strategic questions under Promotion::
      • What should you promote?
      • To whom should you promote?
      • What economic and discount levels should you offer?
      • What form of promotion should you offer? Features?
      • How frequent?
  • Partners: 
    • Also know as Alliances.
    • It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
  • Presentation: 
    • The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
    • Look at “real” product and service experiences. 
    • I place “events and experiences” also under Promotion. 
    • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
  • Passion:
    • Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

    For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

    Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

    Thursday, March 23, 2017

    People, Customers, Potential Customers Plus Employees Make Up One Of The 9P’s Of Marketing

    It's about "people," you hear that all the time about Marketing.

    People under the nine P's is customers, users, potential customers and employees in a bunch of ways.

    Putting a few thoughts together.

    Honda Motor Company awarded its U.S. media agency account and agency of record for Honda and Acura to RPA. It’s back after three plus years. 

    That win covers $600 million in annual spending. A lot of money, a lot of policies and a ton of people are involved.

    Why the move back? Irregularities or alleged irregularities in billing, alleged overcharging plus Honda found that Mediavest wasn’t paying media within the expected period of time, or that pay bonuses to selected agency professionals (a segment of people) were not reaching them. Mediavest wasn’t passing the bonuses on.

    Visit here for more examples and insights into Marketing, targeting or "people," promotional and advertising strategies, Plus true, researched marketing insights and advertising trivia.

    I am a senior Forensic Marketing Expert, Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach Marketing, global Marketing and Advertising. 


    I created and own a copyright for the marketing concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or, known as the "4P’s" by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.


    In the late 60's I was taught In Marketing that the "customer," or potential purchasers, buyers are king, but they are missing as one of the P's, in the 4P's. It's prominent and its own "P" in the 9P's of Marketing. 


    The Nine P's/9P's of Marketing help companies, firms and business managers to identify marketing opportunities, solutions and find marketing problems and opportunities in a number of areas. They help, develop and guide a company or the firm's marketing objectives, strategies, tactics and solutions. 

    The Nine P's can be truly insightful, in many ways. 

    I consult and teach using many Marketing concepts and practices, including the Nine P's/9P's of Marketing.


    Marketing is a planning and execution process that involves a product or service's attributes, pricing, distribution, partnerships/alliances and promotion. All of these activities must work together to assure successful marketing practices. Companies and firms with the most effective marketing efforts try to thoroughly understand their customers and the marketplace. Companies and new product/service development professionals create products and services to meet market needs. These firms and others use marketing research and channels for understanding and communicating to a target market or audience ("People" in the 9P's of Marketing).


    In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

    The Nine P's of Marketing include these important components, elements and efforts. Let's start with "People, one of the nine elements or components. :

    • People 
      • "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. In Marketing, from my education, training, research and analysis plus testimony, there needs to be great focus on the "Customer," or "People." 
      • "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
      • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a start. 
    • Planning: 
      • Research. 
      • Developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets (“People”), marketing mix, marketing budgets/expenditures and marketing allocations. 
      • It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
    • Product and Services: 
      • The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
      • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
    • Place (Distribution): 
      • The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
      • Offering the right product at the right PLACE, at the right time, at the right price. 
      • Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
    • Price:
      • All aspects regarding pricing. “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
      • The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  
      • Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
    • Promotion: 
      • Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
        • Personal Selling/ Sales Force: Sales persons: Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
        • Advertising
        • Sales Promotion
        • Collateral Materials
        • Direct Marketing (also referred to as Action or Direct Response Advertising
        • Interactive/Internet/Web, Digital Media, Social Media 
        • Events and Experiences-
        • Public Relations
      • Here are some strategic questions under Promotion::
        • What should you promote?
        • To whom should you promote?
        • What economic and discount levels should you offer?
        • What form of promotion should you offer? Features?
        • How frequent?
    • Partners: 
      • Also know as Alliances.
      • It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
    • Presentation: 
      • The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
      • Look at “real” product and service experiences. 
      • I place “events and experiences” also under Promotion. 
      • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
    • Passion:
      • Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

      For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

      Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 


      It Takes A Lot Of Planning, Targeting And Execution: Phishing Versus Vishing, With Nine P's Of Marketing.

      What is "phishing" and what is "vishing?" 

      Both have to do with targeting or "People," under the 9P's of Marketing. 

      Phishing is the act of trying to trick you (target market or target audience) by email, into providing personal information or credit card accounts by a scammer who poses as a trusted business or entity.

      What is Vishing? Relating to identity theft, "vishing" is "voice phishing," using a recorded phone message intended to trick you (their taget audiene and their targeting) into revealing personal information.

      Visit here for more examples and insights into Marketing, targeting or "people," promotional and advertising strategies, Plus true, researched marketing insights and advertising trivia.

      I am a senior Forensic Marketing Expert, Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach Marketing, global Marketing and Advertising. 


      I created and own a copyright for the marketing concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or, known as the "4P’s" by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.


      In the late 60's I was taught In Marketing that the "customer," or potential purchasers, buyers are king, but they are missing as one of the P's, in the 4P's. It's prominent and its own "P" in the 9P's of Marketing. 


      The Nine P's/9P's of Marketing help companies, firms and business managers to identify marketing opportunities, solutions and find marketing problems and opportunities in a number of areas. They help, develop and guide a company or the firm's marketing objectives, strategies, tactics and solutions. 

      The Nine P's can be truly insightful, in many ways. 

      I consult and teach using many Marketing concepts and practices, including the Nine P's/9P's of Marketing.


      Marketing is a planning and execution process that involves a product or service's attributes, pricing, distribution, partnerships/alliances and promotion. All of these activities must work together to assure successful marketing practices. Companies and firms with the most effective marketing efforts try to thoroughly understand their customers and the marketplace. Companies and new product/service development professionals create products and services to meet market needs. These firms and others use marketing research and channels for understanding and communicating to a target market or audience ("People" in the 9P's of Marketing).


      In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

      The Nine P's of Marketing include these important components, elements and efforts. Let's start with "People, one of the nine elements or components. :

      • People 
        • "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. In Marketing, from my education, training, research and analysis plus testimony, there needs to be great focus on the "Customer," or "People." 
        • "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
        • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a start. 
      • Planning: 
        • Research. 
        • Developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets (“People”), marketing mix, marketing budgets/expenditures and marketing allocations. 
        • It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
      • Product and Services: 
        • The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
        • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
      • Place (Distribution): 
        • The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
        • Offering the right product at the right PLACE, at the right time, at the right price. 
        • Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
      • Price:
        • All aspects regarding pricing. “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
        • The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  
        • Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
      • Promotion: 
        • Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
          • Personal Selling/ Sales Force: Sales persons: Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
          • Advertising
          • Sales Promotion
          • Collateral Materials
          • Direct Marketing (also referred to as Action or Direct Response Advertising
          • Interactive/Internet/Web, Digital Media, Social Media 
          • Events and Experiences-
          • Public Relations
        • Here are some strategic questions under Promotion::
          • What should you promote?
          • To whom should you promote?
          • What economic and discount levels should you offer?
          • What form of promotion should you offer? Features?
          • How frequent?
      • Partners: 
        • Also know as Alliances.
        • It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
      • Presentation: 
        • The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
        • Look at “real” product and service experiences. 
        • I place “events and experiences” also under Promotion. 
        • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
      • Passion:
        • Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

        For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

        Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

        Tuesday, March 21, 2017

        Where Do Real Estate Agents And Realtors Fit Under Promotion: One of The Eight Elements, In The Nine P's Of Marketing,

        There are nine P's or 9P's of Marketing (c) 2007 . There are eight elements under one of the P's, "Promotion."

        One of the elements or components under Promotion is "Personal Selling/Sales Force. That's where sales agents and realtors fit.

        Here's more:
        • Personal Selling/ Sales Force: Sales persons: Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering.
          • For this post: I would add that there is a significant difference between an agent and a realtor. The difference between a real estate agent and a Realtor, explained
            • Are the terms “real estate agent” and “realtor” interchangeable? No.
            • Both real estate agents and realtors are licensed to sell real estate, each title refers to a specific type of real estate “professional." There may be huge distinctions in quality, between the two.
            • What is a real estate agent? Anyone (sales professional, an associate broker or a broker) who is licensed to help people buy and sell commercial or residential property
            • From the Bureau of Labor Statistics: Real estate licensing applicants must complete anywhere between 30 to 90 hours, depending on the state, of classroom instruction, from an accredited college, university or technical school. Plus pass an exam.
            • A “realtor” is a trademarked term that refers to a real estate agent who is an active member of NAR (National Association of Real Estate.) 
              • NAR was founded more than a century ago, but it has only used the term “Realtor” for about 40 years. The association was originally founded in 1908 as the National Association of Real Estate Exchanges and changed its name in 1916 to the National Association of Real Estate Boards. They require that their members hold a valid real estate license, be actively engaged in the real estate business, no record of official sanctions (unprofessional conduct) and no recent or pending bankruptcy.
              • To protect the title from misuse, the association obtained a copyright and trademark on it in 1950. The NAR has faced legal challenges arguing that “Realtor” is a generic term and should not be a trademark.
              • The principals of a real estate firm — including sole proprietors, partners in a partnership, corporate officers, majority shareholders of a corporation or branch office managers acting on behalf of the principal — must first join a Realtor association before any non-principal can join.
              • If a principal decides not to join the association, none of the individuals associated with that firm can become members. 
              • Each firm appoints one principal to serve as the “designated Realtor” for the firm.
        Visit here for more insights into Marketing, targeting or "people," promotional and advertising strategies, Plus true, researched marketing insights and advertising trivia.

        I am a senior Forensic Marketing Expert, Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 


        I created and own a copyright for this marketing concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.


        In Marketing. the "customer," or potential purchasers, buyers are king, but are missing as one of the P's, in the 4P's. It's prominent and its own "P" in the 9P's of Marketing. 


        The Nine P's/9P's of Marketing help identify marketing opportunities, solutions and find marketing problems and opportunities in a number of areas. They help, develop and guide a company or firm's marketing objectives, strategies, tactics and solutions. 


        The Nine P's can be truly insightful. 


        I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.


        In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 


        The Nine P's of Marketing include these important components or elements:

        • Planning: 
          • Research. 
          • Developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets (“People”), marketing mix, marketing budgets/expenditures and marketing allocations. 
          • It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
        • People 
          • For realtors there is heavy concentration on geographic modeling and what they call "farms." 
          • In Marketing strategy, it's about Segmentation and Targeting. Add Positioning and you have STP. 
          • "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
          • "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
        • Product and Services: 
          • The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
          • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
        • Place (Distribution): 
          • The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
          • Offering the right product at the right PLACE, at the right time, at the right price. 
          • Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
        • Price:
          • All aspects regarding pricing. “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
          • The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  
          • Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
        • Promotion: 
          • Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
            • Sales Force/Personal Selling
            • Advertising
            • Sales Promotion
            • Collateral Materials
            • Direct Marketing (also referred to as Action or Direct Response Advertising
            • Interactive/Internet/Web, Digital Media, Social Media 
            • Events and Experiences-
            • Public Relations
          • Here are some strategic questions under Promotion::
            • What should you promote? 
            • Where?  In specific areas you want to distribute your promotional, selling messages. 
            • To whom should you promote?
            • What economic and discount levels should you offer?
            • What form of promotion should you offer? Features?
            • How frequent? That's a tough question. I teach reach versus frequency and continuity as in one of many factors in media planning. But if it is not allowed, the answer would be never, in certain tactics.  
        • Partners (also know as Alliances.)
          • There are finder fees and cooperative ventures in real estate. 
          • It is important to partner with individuals and firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
        • Presentation: 
          • The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
          • Look at “real” product and service experiences. 
          • I place “events and experiences” also under Promotion. 
          • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
        • Passion:
          • Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.
          For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

          Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

          Sunday, March 19, 2017

          Not Knowing The Drink Or Coffee Size And Ordering It Wrong At Starbucks. Packaging And More Come Under The 9P's Of Marketing

          I read last month that Starbucks' employees, the baristas, are becoming increasing annoyed that customers are ordering without knowing the size. The barista marks the cup but when the drink arrives the order has to be thrown away.

          it was estimated that that happens a third of the time.

          Mark that under "People," "Product" and "Promotion" or Service under the nine P's of Marketing, with Starbucks as the example. 

          The baristas say its tough asking so many customers what size drink that they wanted while also remembering the exact drink.

          Visit here for more examples and insights into Marketing, targeting or "people," promotional and advertising strategies, Plus true, researched marketing insights and advertising trivia.

          I am a senior Forensic Marketing Expert, Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach Marketing, global Marketing and Advertising. 


          I created and own a copyright for the marketing concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or, known as the "4P’s" by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.


          In the late 60's I was taught In Marketing that the "customer," or potential purchasers, buyers are king, but they are missing as one of the P's, in the 4P's. It's prominent and its own "P" in the 9P's of Marketing. 


          The Nine P's/9P's of Marketing help companies, firms and business managers to identify marketing opportunities, solutions and find marketing problems and opportunities in a number of areas. They help, develop and guide a company or the firm's marketing objectives, strategies, tactics and solutions. 

          The Nine P's can be truly insightful, in many ways. 

          I consult and teach using many Marketing concepts and practices, including the Nine P's/9P's of Marketing.


          Marketing is a planning and execution process that involves a product or service's attributes, pricing, distribution, partnerships/alliances and promotion. All of these activities must work together to assure successful marketing practices. Companies and firms with the most effective marketing efforts try to thoroughly understand their customers and the marketplace. Companies and new product/service development professionals create products and services to meet market needs. These firms and others use marketing research and channels for understanding and communicating to a target market or audience ("People" in the 9P's of Marketing).


          In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

          The Nine P's of Marketing include these important components, elements and efforts. Let's start with "People, one of the nine elements or components. :

          • People 
            • "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. In Marketing, from my education, training, research and analysis plus testimony, there needs to be great focus on the "Customer," or "People." 
            • "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
            • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a start. 
          • Planning: 
            • Research. 
            • Developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets (“People”), marketing mix, marketing budgets/expenditures and marketing allocations. 
            • It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
          • Product and Services: 
            • The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
            • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
          • Place (Distribution): 
            • The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
            • Offering the right product at the right PLACE, at the right time, at the right price. 
            • Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
          • Price:
            • All aspects regarding pricing. “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
            • The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  
            • Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
          • Promotion: 
            • Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
              • Personal Selling/ Sales Force: Sales persons: Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
              • Advertising
              • Sales Promotion
              • Collateral Materials
              • Direct Marketing (also referred to as Action or Direct Response Advertising
              • Interactive/Internet/Web, Digital Media, Social Media 
              • Events and Experiences-
              • Public Relations
            • Here are some strategic questions under Promotion::
              • What should you promote?
              • To whom should you promote?
              • What economic and discount levels should you offer?
              • What form of promotion should you offer? Features?
              • How frequent?
          • Partners: 
            • Also know as Alliances.
            • It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
          • Presentation: 
            • The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
            • Look at “real” product and service experiences. 
            • I place “events and experiences” also under Promotion. 
            • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
          • Passion:
            • Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

            For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

            Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 


            Friday, March 17, 2017

            Millennials and on Generation Z, With The 9P's of marketing. .

            Here’s some art and some science on Millennials and on Generation Z.

            Related to new product development, pricing, retailing, promotion, partnership, planning and many of the elements under the nine P's of marketing, Marketing researchers look at slicing generations into units of approximately fifteen years.

            There’s a lot of information being reported all the time on Millennials. I have many previous posts and two of them I update all of the time. 

            Millennials were born between about 1980 and 1995, and are approximately 22 to 37 now. 

            Millennials were raised and grew up during financial boom years, then the Sept. 11 attacks, the two economic crashes, in ‘00 and '07/‘08 were major, important defining events.

            From an Accenture study, Millennial annual spending will surge to an estimated  1.4 Trillion dollars, in less than five years. 

            On to Generation Z and they have several names.

            The generational studies are not clear about the definition of Generation Z, the generation after millennials.  

            Marketing professionals place the beginning of Generation Z, from the early ’90s to the mid-2000s. Making them 12 to 22 now in 2017.  

            Interestingly, this Generation Z segment has many different names including, Generation Z, Post-Millennials, the Plurals, the Igeneration or the Igeneration, the Founders, or the Homeland Generation. 

            Visit here for more examples and insights into Marketing, targeting or "people," promotional and advertising strategies, Plus true, researched marketing insights and advertising trivia.

            I am a senior Forensic Marketing Expert, Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach Marketing, global Marketing and Advertising. 


            I created and own a copyright for the marketing concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or, known as the "4P’s" by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.


            In the late 60's I was taught In Marketing that the "customer," or potential purchasers, buyers are king, but they are missing as one of the P's, in the 4P's. It's prominent and its own "P" in the 9P's of Marketing. 


            The Nine P's/9P's of Marketing help companies, firms and business managers to identify marketing opportunities, solutions and find marketing problems and opportunities in a number of areas. They help, develop and guide a company or the firm's marketing objectives, strategies, tactics and solutions. 

            The Nine P's can be truly insightful, in many ways. 

            I consult and teach using many Marketing concepts and practices, including the Nine P's/9P's of Marketing.


            Marketing is a planning and execution process that involves a product or service's attributes, pricing, distribution, partnerships/alliances and promotion. All of these activities must work together to assure successful marketing practices. Companies and firms with the most effective marketing efforts try to thoroughly understand their customers and the marketplace. Companies and new product/service development professionals create products and services to meet market needs. These firms and others use marketing research and channels for understanding and communicating to a target market or audience ("People" in the 9P's of Marketing).


            In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

            The Nine P's of Marketing include these important components, elements and efforts. Let's start with "People, one of the nine elements or components. :

            • People 
              • Many demoographic segments including Generation Z, Post-Millennials, the Plurals, the Igeneration or the Igeneration, the Founders, or the Homeland Generation. 
              • "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. In Marketing, from my education, training, research and analysis plus testimony, there needs to be great focus on the "Customer," or "People." 
              • "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
              • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a start. 
            • Planning: 
              • Research. 
              • Developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets (“People”), marketing mix, marketing budgets/expenditures and marketing allocations. 
              • It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
            • Product and Services: 
              • The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
              • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
            • Place (Distribution): 
              • The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
              • Offering the right product at the right PLACE, at the right time, at the right price. 
              • Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
            • Price:
              • All aspects regarding pricing. “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
              • The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  
              • Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
            • Promotion: 
              • Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
                • Personal Selling/ Sales Force: Sales persons: Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
                • Advertising
                • Sales Promotion
                • Collateral Materials
                • Direct Marketing (also referred to as Action or Direct Response Advertising
                • Interactive/Internet/Web, Digital Media, Social Media 
                • Events and Experiences-
                • Public Relations
              • Here are some strategic questions under Promotion::
                • What should you promote?
                • To whom should you promote? There are many examples here including the Generation Z segment, the Post-Millennials, the Plurals, the Igeneration or the Igeneration, the Founders, or the Homeland Generation. 
                • What economic and discount levels should you offer?
                • What form of promotion should you offer? Features?
                • How frequent?
            • Partners: 
              • Also know as Alliances.
              • It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
            • Presentation: 
              • The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
              • Look at “real” product and service experiences. 
              • I place “events and experiences” also under Promotion. 
              • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
            • Passion:
              • Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

              For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

              Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.