Strong demand for advertising in Super Bowl LX.
Mark your calendars. February 8th. On NBC. The game will be held at Levi's Stadium in Santa Clara, California (near the 49ers). The broadcast is also expected on Peacock.
File under "Promotion" in the 9P's or Marketing with at least 240+ alternative media to chose from by media planners and media buyers.
Yes, That's right. $8M each or $2666,667, and doesn't include creative, celebrities nor Production.
I teach and use in consulting and in the courtroom my 9P's of Marketing, Promotion is just one of the nine P's with advertising a subcomponent. I use them to illustrate and solve Marketing problems plus find opportunities.
Or in this case for marketing and advertising planning plus execution over delivering sales in a bunch of categories including beer, snacks, cars and more.
My 9P's of Marketing do include include these important concepts, practices and components:
- Planning and Research. Lack of sales? Changing lifestyles? Planning for marketing activities, objectives, strategies and tactics. Sales. All sales, whether in services, snacks, autos, fashion, sports, amusement parks, hotels, resorts, fast food, retail sales or tires, refreshments or cereal, as examples.
- From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
- People (Segmentation and Targeting)
- Consumers and users, as in shoppers or in this case consumers in many areas. I stress that firms need to look and analyze potential, new, existing and repeat customers and users.
- Product and Services, includes beer, and its alcoholic and non-alcohol alternatives. Look at bars, hotels, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
- Place (Distribution), includes retail and online. How about locations of team stadiums, amusement parks and resorts?
- Price or Pricing, many contingency plans needed.
- Promotion:
- There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities.
- The activities that communicate the merits of the overall product include:
- Personal Selling/ Sales Force: Sales persons
- Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering.
- Advertising: Like Super Bowl advertising in this next February for Super Bowl LX. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
- Sales Promotion, advertising mascots can fit here, too. Signage would fit here.
- Collateral Materials
- Direct Marketing (also referred to as Action or Direct Response Advertising)
- Interactive/Internet/Web, Digital Media, Social Media:
- Events and Experiences, sampling
- Public Relations/PR
- One stop shopping is more important than ever.
- Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.
- There should be moving forward towards shared goals or goals.
- Presentation:
- The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.
- Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product
I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.
The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age.
Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 66 stimulating questions and answers at Londre Marketing Consultants, LLC.