Saturday, February 25, 2017

How Much Does A 30-Second TV Spot In The Super Bowl And A 30-Second TV Spot In The Oscars Cost?

Fot the Super Bowl in 2017 it was approximately $5 Million per spot?  For the Oscars on ABC the cost is approximately $2 Million, per spot. But that doesn't include the creative, the actors, filming, the sets, what goes into the production of the TV spot.

The $ 5Million or $2 Million is just for the time.

Visit here for more examples and insights into Marketing, targeting or "people," promotional and advertising strategies, Plus true, researched marketing insights and advertising trivia.

I am a senior Forensic Marketing Expert, Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach Marketing, global Marketing and Advertising. 


I created and own a copyright for the marketing concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or, known as the "4P’s" by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.


In the late 60's I was taught In Marketing that the "customer," or potential purchasers, buyers are king, but they are missing as one of the P's, in the 4P's. It's prominent and its own "P" in the 9P's of Marketing. 


The Nine P's/9P's of Marketing help companies, firms and business managers to identify marketing opportunities, solutions and find marketing problems and opportunities in a number of areas. They help, develop and guide a company or the firm's marketing objectives, strategies, tactics and solutions. 

The Nine P's can be truly insightful, in many ways. 

I consult and teach using many Marketing concepts and practices, including the Nine P's/9P's of Marketing.


Marketing is a planning and execution process that involves a product or service's attributes, pricing, distribution, partnerships/alliances and promotion. All of these activities must work together to assure successful marketing practices. Companies and firms with the most effective marketing efforts try to thoroughly understand their customers and the marketplace. Companies and new product/service development professionals create products and services to meet market needs. These firms and others use marketing research and channels for understanding and communicating to a target market or audience ("People" in the 9P's of Marketing).


In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

The Nine P's of Marketing include these important components, elements and efforts. Let's start with "People, one of the nine elements or components. :

  • People 
    • "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. In Marketing, from my education, training, research and analysis plus testimony, there needs to be great focus on the "Customer," or "People." 
    • "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
    • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a start. 
  • Planning: 
    • Research. 
    • Developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets (“People”), marketing mix, marketing budgets/expenditures and marketing allocations. 
    • It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
  • Product and Services: 
    • The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
    • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
  • Place (Distribution): 
    • The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
    • Offering the right product at the right PLACE, at the right time, at the right price. 
    • Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
  • Price:
    • All aspects regarding pricing. “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
    • The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  
    • Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
  • Promotion: 
    • Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
      • Personal Selling/ Sales Force: Sales persons: Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
      • Advertising
      • Sales Promotion
      • Collateral Materials
      • Direct Marketing (also referred to as Action or Direct Response Advertising
      • Interactive/Internet/Web, Digital Media, Social Media 
      • Events and Experiences-
      • Public Relations
    • Here are some strategic questions under Promotion::
      • What should you promote?
      • To whom should you promote?
      • What economic and discount levels should you offer?
      • What form of promotion should you offer? Features?
      • How frequent?
  • Partners: 
    • Also know as Alliances.
    • It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
  • Presentation: 
    • The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
    • Look at “real” product and service experiences. 
    • I place “events and experiences” also under Promotion. 
    • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
  • Passion:
    • Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

    For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

    Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 


    Friday, February 24, 2017

    Four Star Versus Five Star Hotels. Many Details. A Simple One.

    Did yyou know to get a five star rating the hotel has to offer 24-hour room service. Did you know to qualify for four stars they need to offer at least 15 hours of room service?

    While we did not use room service recently,  a tour operator mentined that some five stars hotels may have a "blinky" fifth star and some good four stars may have a "blinky" fourth star.

    It's really difficult sometimes to evaluate hotels just by using reviews. 

    Visit here for more examples and insights into Marketing, targeting or "people," promotional and advertising strategies, Plus true, researched marketing insights and advertising trivia.

    I am a senior Forensic Marketing Expert, Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach Marketing, global Marketing and Advertising. 


    I created and own a copyright for the marketing concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or, known as the "4P’s" by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.


    In the late 60's I was taught In Marketing that the "customer," or potential purchasers, buyers are king, but they are missing as one of the P's, in the 4P's. It's prominent and its own "P" in the 9P's of Marketing. 


    The Nine P's/9P's of Marketing help companies, firms and business managers to identify marketing opportunities, solutions and find marketing problems and opportunities in a number of areas. They help, develop and guide a company or the firm's marketing objectives, strategies, tactics and solutions. 

    The Nine P's can be truly insightful, in many ways. 

    I consult and teach using many Marketing concepts and practices, including the Nine P's/9P's of Marketing.


    Marketing is a planning and execution process that involves a product or service's attributes, pricing, distribution, partnerships/alliances and promotion. All of these activities must work together to assure successful marketing practices. Companies and firms with the most effective marketing efforts try to thoroughly understand their customers and the marketplace. Companies and new product/service development professionals create products and services to meet market needs. These firms and others use marketing research and channels for understanding and communicating to a target market or audience ("People" in the 9P's of Marketing).


    In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

    The Nine P's of Marketing include these important components, elements and efforts. Let's start with "People, one of the nine elements or components. :

    • People 
      • "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. In Marketing, from my education, training, research and analysis plus testimony, there needs to be great focus on the "Customer," or "People." 
      • "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
      • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a start. 
    • Planning: 
      • Research. 
      • Developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets (“People”), marketing mix, marketing budgets/expenditures and marketing allocations. 
      • It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
    • Product and Services: 
      • The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
      • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
    • Place (Distribution): 
      • The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
      • Offering the right product at the right PLACE, at the right time, at the right price. 
      • Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
    • Price:
      • All aspects regarding pricing. “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
      • The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  
      • Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
    • Promotion: 
      • Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
        • Personal Selling/ Sales Force: Sales persons: Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
        • Advertising
        • Sales Promotion
        • Collateral Materials
        • Direct Marketing (also referred to as Action or Direct Response Advertising
        • Interactive/Internet/Web, Digital Media, Social Media 
        • Events and Experiences-
        • Public Relations
      • Here are some strategic questions under Promotion::
        • What should you promote?
        • To whom should you promote?
        • What economic and discount levels should you offer?
        • What form of promotion should you offer? Features?
        • How frequent?
    • Partners: 
      • Also know as Alliances.
      • It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
    • Presentation: 
      • The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
      • Look at “real” product and service experiences. 
      • I place “events and experiences” also under Promotion. 
      • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
    • Passion:
      • Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.
      For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

      Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 


      Wednesday, February 22, 2017

      With Advertising Considerations, Under Promotion, One Of The Nine P's Of Marketing:

      It takes planning, people as in fans and generations of fans, TV viewing and promotion ...plus a partnership with Sony, all under the 9p's of Marketing.

      Just heard for a 52nd season, NBC has renewed its daytime soap opera “Days of Our Lives."

      Visit here for more examples and insights into Marketing, targeting or "people," promotional and advertising strategies, Plus true, researched marketing insights and advertising trivia.

      I am a senior Forensic Marketing Expert, Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach Marketing, global Marketing and Advertising. 


      I created and own a copyright for the marketing concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or, known as the "4P’s" by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.


      In the late 60's I was taught In Marketing that the "customer," or potential purchasers, buyers are king, but they are missing as one of the P's, in the 4P's. It's prominent and its own "P" in the 9P's of Marketing. 


      The Nine P's/9P's of Marketing help companies, firms and business managers to identify marketing opportunities, solutions and find marketing problems and opportunities in a number of areas. They help, develop and guide a company or the firm's marketing objectives, strategies, tactics and solutions. 

      The Nine P's can be truly insightful, in many ways. 

      I consult and teach using many Marketing concepts and practices, including the Nine P's/9P's of Marketing.


      Marketing is a planning and execution process that involves a product or service's attributes, pricing, distribution, partnerships/alliances and promotion. All of these activities must work together to assure successful marketing practices. Companies and firms with the most effective marketing efforts try to thoroughly understand their customers and the marketplace. Companies and new product/service development professionals create products and services to meet market needs. These firms and others use marketing research and channels for understanding and communicating to a target market or audience ("People" in the 9P's of Marketing).


      In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

      The Nine P's of Marketing include these important components, elements and efforts. Let's start with "People, one of the nine elements or components. :

      • People 
        • "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. In Marketing, from my education, training, research and analysis plus testimony, there needs to be great focus on the "Customer," or "People." 
        • "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
        • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a start. 
      • Planning: 
        • Research. 
        • Developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets (“People”), marketing mix, marketing budgets/expenditures and marketing allocations. 
        • It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
      • Product and Services: 
        • The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
        • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
      • Place (Distribution): 
        • The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
        • Offering the right product at the right PLACE, at the right time, at the right price. 
        • Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
      • Price:
        • All aspects regarding pricing. “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
        • The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  
        • Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
      • Promotion: 
        • Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
          • Personal Selling/ Sales Force: Sales persons: Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
          • Advertising
          • Sales Promotion
          • Collateral Materials
          • Direct Marketing (also referred to as Action or Direct Response Advertising
          • Interactive/Internet/Web, Digital Media, Social Media 
          • Events and Experiences-
          • Public Relations
        • Here are some strategic questions under Promotion::
          • What should you promote? "Days of our Lives" for a 52nd season.
          • To whom should you promote? Actual and potential viewers and advertisers. 
          • What economic and discount levels should you offer?
          • What form of promotion should you offer? Features?
          • How frequent?
      • Partners: 
        • Also know as Alliances.
        • It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
      • Presentation: 
        • The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
        • Look at “real” product and service experiences. 
        • I place “events and experiences” also under Promotion. 
        • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
      • Passion:
        • Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

        For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

        Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

        Tuesday, February 21, 2017

        It Took 140 Years. With Dogs With Cats: Plenty Of Examples For The Nine P's Of Marketing.

        I could make examples under Planning, People or Targeting, Product and Services, Price, Promotion, Passion, Partners, Presentation and Place.

        The Place or event was the Westminster Dog Show; under Planning it took 140 years. 

        This February in its 140 year history cats, yes, felines, were included in the Westminster Dog Show.

        Visit here for more examples and insights into Marketing, targeting or "people," promotional and advertising strategies, Plus true, researched marketing insights and advertising trivia.

        I am a senior Forensic Marketing Expert, Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach Marketing, global Marketing and Advertising. 


        I created and own a copyright for the marketing concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or, known as the "4P’s" by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.


        In the late 60's I was taught In Marketing that the "customer," or potential purchasers, buyers are king, but they are missing as one of the P's, in the 4P's. It's prominent and its own "P" in the 9P's of Marketing. 


        The Nine P's/9P's of Marketing help companies, firms and business managers to identify marketing opportunities, solutions and find marketing problems and opportunities in a number of areas. They help, develop and guide a company or the firm's marketing objectives, strategies, tactics and solutions. 

        The Nine P's can be truly insightful, in many ways. 

        I consult and teach using many Marketing concepts and practices, including the Nine P's/9P's of Marketing.


        Marketing is a planning and execution process that involves a product or service's attributes, pricing, distribution, partnerships/alliances and promotion. All of these activities must work together to assure successful marketing practices. Companies and firms with the most effective marketing efforts try to thoroughly understand their customers and the marketplace. Companies and new product/service development professionals create products and services to meet market needs. These firms and others use marketing research and channels for understanding and communicating to a target market or audience ("People" in the 9P's of Marketing).


        In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

        The Nine P's of Marketing include these important components, elements and efforts. Let's start with "People, one of the nine elements or components. :

        • People 
          • "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. In Marketing, from my education, training, research and analysis plus testimony, there needs to be great focus on the "Customer," or "People." 
          • "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
          • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a start. 
        • Planning: 
          • Research. 
          • Developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets (“People”), marketing mix, marketing budgets/expenditures and marketing allocations. 
          • It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
        • Product and Services: 
          • The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
          • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
        • Place (Distribution): 
          • The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
          • Offering the right product at the right PLACE, at the right time, at the right price. 
          • Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
        • Price:
          • All aspects regarding pricing. “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
          • The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  
          • Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
        • Promotion: 
          • Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
            • Personal Selling/ Sales Force: Sales persons: Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
            • Advertising
            • Sales Promotion
            • Collateral Materials
            • Direct Marketing (also referred to as Action or Direct Response Advertising
            • Interactive/Internet/Web, Digital Media, Social Media 
            • Events and Experiences-
            • Public Relations
          • Here are some strategic questions under Promotion::
            • What should you promote? Cats and Dogs. Or first time in 140 years. 
            • To whom should you promote?
            • What economic and discount levels should you offer?
            • What form of promotion should you offer? Features?
            • How frequent?
        • Partners: 
          • Also know as Alliances.
          • It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
        • Presentation: 
          • The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
          • Look at “real” product and service experiences. 
          • I place “events and experiences” also under Promotion. 
          • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
        • Passion:
          • Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

          For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

          Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

          Turning A Negative Or Negatives Into A Positive. Product And Price Under The Nine P's Of Marketing.

          You usually want sleep. Or maybe not. But you do want to get what you are paying for. 

          Using online travel services may be easier but have you ever been burned?  I have been. I have looked at price, location and amenities, but then you discover when you ger there isn't what you thought or worse, they have an extensive remodeling.  

          And the really sleep killer, noise, from the renovation and remodeling.  

          Whether you book online or not, always call the front desk; you can ask for the supervisor. Ask if there's extensive or any remodeling. Ask about niose.

          If there is and are renovation/remodeling and noise now ask about the details. Be sure to get names and then you could ask for a discount or an upgrade. Or move on. 

          Visit here for more examples and insights into Marketing, targeting or "people," promotional and advertising strategies, Plus true, researched marketing insights and advertising trivia.

          I am a senior Forensic Marketing Expert, Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach Marketing, global Marketing and Advertising. 


          I created and own a copyright for the marketing concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or, known as the "4P’s" by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.


          In the late 60's I was taught In Marketing that the "customer," or potential purchasers, buyers are king, but they are missing as one of the P's, in the 4P's. It's prominent and its own "P" in the 9P's of Marketing. 


          The Nine P's/9P's of Marketing help companies, firms and business managers to identify marketing opportunities, solutions and find marketing problems and opportunities in a number of areas. They help, develop and guide a company or the firm's marketing objectives, strategies, tactics and solutions. 

          The Nine P's can be truly insightful, in many ways. 

          I consult and teach using many Marketing concepts and practices, including the Nine P's/9P's of Marketing.


          Marketing is a planning and execution process that involves a product or service's attributes, pricing, distribution, partnerships/alliances and promotion. All of these activities must work together to assure successful marketing practices. Companies and firms with the most effective marketing efforts try to thoroughly understand their customers and the marketplace. Companies and new product/service development professionals create products and services to meet market needs. These firms and others use marketing research and channels for understanding and communicating to a target market or audience ("People" in the 9P's of Marketing).


          In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

          The Nine P's of Marketing include these important components, elements and efforts. Let's start with "People, one of the nine elements or components. :

          • People 
            • "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. In Marketing, from my education, training, research and analysis plus testimony, there needs to be great focus on the "Customer," or "People." 
            • "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
            • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a start. 
          • Planning: 
            • Research. 
            • Developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets (“People”), marketing mix, marketing budgets/expenditures and marketing allocations. 
            • It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
          • Product and Services: 
            • The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
            • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
          • Place (Distribution): 
            • The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
            • Offering the right product at the right PLACE, at the right time, at the right price. 
            • Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
          • Price:
            • All aspects regarding pricing. “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
            • The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  
            • Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
          • Promotion: 
            • Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
              • Personal Selling/ Sales Force: Sales persons: Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
              • Advertising
              • Sales Promotion
              • Collateral Materials
              • Direct Marketing (also referred to as Action or Direct Response Advertising
              • Interactive/Internet/Web, Digital Media, Social Media 
              • Events and Experiences-
              • Public Relations
            • Here are some strategic questions under Promotion::
              • What should you promote?
              • To whom should you promote?
              • What economic and discount levels should you offer?
              • What form of promotion should you offer? Features?
              • How frequent?
          • Partners: 
            • Also know as Alliances.
            • It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
          • Presentation: 
            • The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
            • Look at “real” product and service experiences. 
            • I place “events and experiences” also under Promotion. 
            • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
          • Passion:
            • Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

            For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

            Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

            Here's An Example Or Three On Targeting Or "People" Plus "Place," Regarding Anti-Smoking Promotionals Messages, Under The Nine P's Of Marketing

            The first spot was in the Grammys. Here's more of the story.

            I will also include Promotion, another of the nine p's of marketing. First an advertising agency is promoting anti smoking messages and they are using examples of targeting or people under the 9p's of marketing.

            They are using TV spots plus digital content featuring specific ways you segment a target market or potential smokers. They are using actual smokers too.

            I saw the promotion during and after the Grammys.

            The advertising agency is 72andSunny in Playa Vista. They are promoting truths and asking questions of "Why the tobacco industry is targeting minority groups?"

            They are communicating and asking questions about the tobacco companies' marketing, place and promotional habits, saying that the tobacco companies are more likely to promote and advertise in predominantly black neighborhoods, low-income areas and target the LGBTQ communities. 

            Visit here for more examples and insights into Marketing, targeting or "people," promotional and advertising strategies, Plus true, researched marketing insights and advertising trivia.

            I am a senior Forensic Marketing Expert, Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach Marketing, global Marketing and Advertising. 


            I created and own a copyright for the marketing concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or, known as the "4P’s" by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.


            In the late 60's I was taught In Marketing that the "customer," or potential purchasers, buyers are king, but they are missing as one of the P's, in the 4P's. It's prominent and its own "P" in the 9P's of Marketing. 


            The Nine P's/9P's of Marketing help companies, firms and business managers to identify marketing opportunities, solutions and find marketing problems and opportunities in a number of areas. They help, develop and guide a company or the firm's marketing objectives, strategies, tactics and solutions. 

            The Nine P's can be truly insightful, in many ways. 

            I consult and teach using many Marketing concepts and practices, including the Nine P's/9P's of Marketing.


            Marketing is a planning and execution process that involves a product or service's attributes, pricing, distribution, partnerships/alliances and promotion. All of these activities must work together to assure successful marketing practices. Companies and firms with the most effective marketing efforts try to thoroughly understand their customers and the marketplace. Companies and new product/service development professionals create products and services to meet market needs. These firms and others use marketing research and channels for understanding and communicating to a target market or audience ("People" in the 9P's of Marketing).


            In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

            The Nine P's of Marketing include these important components, elements and efforts. Let's start with "People, one of the nine elements or components. :

            • People 
              • "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. In Marketing, from my education, training, research and analysis plus testimony, there needs to be great focus on the "Customer," or "People." 
              • "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
              • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a start. 
            • Planning: 
              • Research. In this example it s turning smokers into non-smokers.
              • Developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets (“People”), marketing mix, marketing budgets/expenditures and marketing allocations. 
              • It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
            • Product and Services: 
              • The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
              • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
            • Place (Distribution): 
              • They are segmenting the geographic markets too. 
              • It's the company’s activities that make the product available or the message available (or unavailable based on promotion or lack of sales), using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
              • Offering the right product at the right PLACE, at the right time, at the right price. 
              • Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
            • Price:
              • All aspects regarding pricing. “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
              • The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  
              • Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
            • Promotion: 
              • Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
                • Personal Selling/ Sales Force: Sales persons: Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
                • Advertising
                • Sales Promotion
                • Collateral Materials
                • Direct Marketing (also referred to as Action or Direct Response Advertising
                • Interactive/Internet/Web, Digital Media, Social Media 
                • Events and Experiences-
                • Public Relations
              • Here are some strategic questions under Promotion::
                • What should you promote? In this cse, non smoking and non-consumption; it's an anti-smoking message
                • To whom should you promote?
                • What economic and discount levels should you offer?
                • What form of promotion should you offer? Features?
                • How frequent?
            • Partners: 
              • Also know as Alliances.
              • It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
            • Presentation: 
              • The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
              • Look at “real” product and service experiences. 
              • I place “events and experiences” also under Promotion. 
              • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
            • Passion:
              • Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

              For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

              Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.