Friday, May 25, 2018

Five Important Travel Tips. Helping People, One Of My Nine P's. Sixth In A Series.

I have been to 80+ countries. I have traveled for business, travel and teaching. I have taught Marketing, Global Strategies and Advertising for 39+ years in China, Cuba and USA. 

Simply put, I've traveled a lot. I created the nine P's of Marketing and thought I'd share five great travel tips.
  1. I'm mixed about bulkhead seats. They are good to get but some are better than others. And they can be colder and hotter than the rest of the plane. But you get more legroom, for sure
  2. Call your cellphone or smart phone provider and ask about pricing and recommendations. Different answers for different countries.
  3. Clothing. Use the layering concept. You can always put things on and pull them off depending on the temperature and weather.
  4. We love OAT and Overseas Adventure Tours, but we did have a fellow traveler who was always in front and was a "better door, than a window." Be courteous to your fellow travelers,; you'll be with them for days if your on a tour. 
  5. Photography. It's the best time to shoot in the early morning and late afternoon. I take a photo at the start of the day which signifies or identifies the day and place.
  6. I use a series of quotes in class about meeting people. One of them is "Get out and meet someone." Share experiences.  
Need more business, Marketing or advertising insights? 
    For more business, Marketing insights, ideas, concepts and Marketing solutions: Go to Londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s or Nine P's/9P's of Marketing.

    Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 40+ stimulating questions and answers at Londre Marketing Consultants, LLC. 

    Thursday, May 24, 2018

    Do You Remember A Month Ago? Chicago Sun-Times Ran A Blank Page Cover.

    I teach marketing objectives, strategy, copy and art. Here's an interesting example. Objectives? Check. Strategy? Check? Copy and art? 

    Concept: To increase subscriptions -- both digital and overall -- to confirm the Chicago Sun-Times' commitment to elevating its content. 

    An idea from an advertising agency wanted readers and subscribers support of the agency's  client, the Chicago Sun-Times. .

    The idea was a blank page cover. Yes, with the execution of what are you or would be missing, without the Chicago Sun-Times? 

    Need more business, Marketing and advertising insights in 2018? Increase sales and overall revenue?

    Visit here for plenty of insights and examples into Marketing, the 9 P's, targeting or "People," product and services, promotion, pricing, and advertising strategies. Plus true, researched marketing insights and fun, insightful, advertising trivia.

    For the past 48 years, I have been a Marketing professional, a certified Forensic Marketing Expert, Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach and give seminars on Marketing, Super Bowl spots, global Marketing, Promotion and Advertising. 


    I also like giving to MBA candidates, law schools and attorneys my presentations on "What is Marketing? What is Advertising?" 

    Eleven years ago, I created and own a copyright for the Marketing concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix or the 4P's (Product, Price, Promotion and Place) by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.


    In the late 60's I was first taught in Marketing 307 that the "customer," or potential purchasers, buyers are king or kings, but they or consumers are missing as one of the P's, in the 4P's. For marketing professionals, the "target market," "People," buyers, potential buyers and users are more prominent. They have their own "P."  It's "People," in the 9P's of Marketing. 


    The Nine P's/9P's of Marketing help brand managers, marketing managers, companies, firms, business owners and business managers to find marketing problems, to identify and create Marketing opportunities or solutions, in a number of areas. 


    The utilization of the 9P's of Marketing help, develop and guide a company or a firm's marketing objectives, strategies, tactics and solutions. 

    The Nine P's can be truly insightful, in many ways and in many possible tactics and actions. They will help build revenue, manage costs more effectively. 


    I consult, teach and work as a Marketing, business and Advertising expert using many Marketing concepts, standards of practice and practices, including the Nine P's/9P's of Marketing.


    So, what is Marketing, you and others may ask? 
    Marketing is a planning and execution process that involves a product or service's attributes, research, distribution, pricing, partnerships or alliances, promotion and more. 

    In my presentations, I detail that advertising is only a small percentage of the answers to marketing problems. All of the Marketing activities and tasks must work together to assure successful marketing practices. 
    Firms, associations and companies with the most effective marketing efforts try to thoroughly understand their potential buyers and customers ("People") and the marketplace. 

    Companies and new product/service development pros create products and services to meet market needs. These firms and others use marketing research and channels for understanding and communicating to market segments, a target market or audience ("People" in the 9P's of Marketing).

    In the study and practice of Marketing, Marketing manager and brand agents develop planning, objectives, strategies and tactics. 


    For any size firm and entrepreneurs, the 9P's of Marketing include important components, parts, elements, actions, tactics and efforts. 


    Let's start with planning, research, one of the nine P's and also with targeting, "People," one of the other nine elements or components:

    • Planning: 
      • Planning starts with research and researching. 
      • This element of planning in the nine P's is a method for achieving an end, and, looking at the eight other parts, can be a detailed formulation of a program of action. I like using a phrase from John Wooden; he said "Failure to plan is planning to fail."
      • Developing and transforming marketing objectives into marketing strategies to tactics, marketing management and managers must make basic decisions on marketing targets (“People”), marketing mix, pricing, distribution, marketing budgets/expenditures and marketing allocations. 
      • Review dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas. And more under the 9Ps of Marketing
    • People 
      • Look and analyze potential, new, existing and repeat customers and users. 
      • "People" or targeting has almost always been left out of the traditional "Marketing Mix," almost every diagram includes the four P's with Product, Promotion, Place and Price.
      • Place "consumer" or "People" or "potential buyers" in the middle of a circle. Find information or data on them.
      • Add the other components in the nine P's. In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the buyer, "customer," or "People," in both planning ad implementation.
      • To understand your "People" or market segments, it may utilize many characteristics, including demographics, geographics, psychographics, behavioral characteristics and technographics, which may be a vital component or components of the 9P's of Marketing. 
      • Once a target market is chosen, the organization can develop its marketing strategies to target a market segment or marketing segments.
      • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a major first step. 
      • Product and Services: 
        • It's the goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
        • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
      • Place (Distribution): 
        • Offering the right product at the right PLACE or location, at the right time, at the right price. It's the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives.  
        • Consider, develop and review store and non-store options, e-commerce and “brick and mortar” factors, geographic considerations, objectives, strategies and tactics, including “Partners, too.” 
      • Price or Pricing:
        • Simply, the amount of money a consumer is willing to pay to obtain the product, but "price" is so much more.  
        • “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
        • Pricing decision making involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions. Simply, all aspects regarding pricing. 
        • Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms. 
      • Promotion: 
        • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities, under "promotion." . 
        • The activities that communicate the merits of the overall product include:
          • Personal Selling/ Sales Force: Sales persons
            • Helpful hint: Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
          • Advertising is paid media. There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
          • Sales Promotion
          • Collateral Materials
          • Direct Marketing (also referred to as Action or Direct Response Advertising)
          • Interactive/Internet/Web, Digital Media, Social Media:  
          • Events and Experiences
          • Public Relations/PR
        • Here are some strategic questions under Promotion:
          • What should you promote? The lack of product? 
          • Evaluate the eight different elements under Promotion and your brand's practices. Ask is there a better way? A different promotional mix. There has to be a better way. 
          • What are your costs in dollars and manpower or person power? Ask "Is there a different way or ways to budget?" 
          • Look at different strategic partners? Their costs?
          • To whom should you target and promote? Under "People/"Targeting, target market, audience with media falls here. 
          • You can differentiate with price. Discounting? Special sales? What economic and discount levels should you offer? Look at revenue versus costs. 
          • What form or combination of promotion should you offer? Features?
          • How frequent? Add media planning here. 
        • Partners: 
          • Working with others and organizations which take part in an undertaking with another or others, in a business or company with shared risks and profits.
          • Also referred to as Alliances. 
          • With "Partners" and your Marketing efforts, it is vitally important to partner and align with firms that have similar corporate philosophies. Simple but complex and difficult, have agreed upon objectives and strategies.
        • Presentation: 
          • Chicago Sun-Times took the different approach. This “P” or “Presentation” is the act of presenting, displaying and putting forward any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
          • Look at “real” product and service experiences. 
          • Enabling consumers and “allowing” them to feel the brand. As part of "presentation," I also place “events and experiences” under Promotion. 
          • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with your potential consumers. 
        • Passion:
          • Those intense, driving or overmastering feelings, emotions in the planning, developing, implementing and executions of pricing, promoting, partnering, selling and overall marketing of products or services.

          For more on insights, ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

          Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 40+ stimulating questions and answers at Londre Marketing Consultants, LLC. 

          Wednesday, May 23, 2018

          KLOUT No Longer Here. RIP, KLOUT.


          Announced on May 10, and no longer on May 25th.

          Did you see Klout is shutting down? RIP. 

          Klout was purchased for $200 million In 2014. Only four years to lose $200. 

          What was it?  Product, Targeting or People...business and marketing planning? 

          Not everything turns to gold. 

          I'd say it was about Product, People and so much more. It really wasn't that scientific.  I did have a 53 when they declared shutting down.

          Here was their message: “To all of our fans: after careful consideration we have decided to shut down the Klout website & the Klout Score. This will happen on May 25, 2018. It has been a pleasure serving you, and thank you for your ongoing support over the years.”
          Klout was a startup that measured how important users of social media were.  

          It's really not the end of an era for social media influencers and wannabe-influencers. 
          RIP: KLOUT.

          Companies do not get potential users or customers to try a product by convincing them to love their brand. You get them to love a brand by convincing them to try and use the product or service.

          Be sure your company is taking good care of their customers (People), and having the right Planning and targeting (People), the right Product or Service, right Place or distribution, right Price, right Promotion, right Partners, and the right Presentation, with the right amount of Passion in delivering the 9P’s of Marketing.

          Marketing is about action and making thing happen. It’s about looking and establishing objectives, strategies and tactics. It’s not about hope or the feeling of expectation and the desire for a certain thing to happen, as in hoping to increase sales versus a major competitor.

          Marketing is about little details and big details, related to all its elements and components. The little details can make big things happen.

          Need more business, Marketing and advertising insights in 2018? Increase sales and overall revenue?

          Visit here for plenty of insights and examples into Marketing, the 9 P's, targeting or "People," product and services, promotion, pricing, and advertising strategies. Plus true, researched marketing insights and fun, insightful, advertising trivia.

          For the past 48 years, I have been a Marketing professional, a certified Forensic Marketing Expert, Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach and give seminars on Marketing, Super Bowl spots, global Marketing, Promotion and Advertising. 


          I also like giving to MBA candidates, law schools and attorneys my presentations on "What is Marketing? What is Advertising?" 

          Eleven years ago, I created and own a copyright for the Marketing concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix or the 4P's (Product, Price, Promotion and Place) by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.


          In the late 60's I was first taught in Marketing 307 that the "customer," or potential purchasers, buyers are king or kings, but they or consumers are missing as one of the P's, in the 4P's. For marketing professionals, the "target market," "People," buyers, potential buyers and users are more prominent. They have their own "P."  It's "People," in the 9P's of Marketing. 


          The Nine P's/9P's of Marketing help brand managers, marketing managers, companies, firms, business owners and business managers to find marketing problems, to identify and create Marketing opportunities or solutions, in a number of areas. 


          The utilization of the 9P's of Marketing help, develop and guide a company or a firm's marketing objectives, strategies, tactics and solutions. 

          The Nine P's can be truly insightful, in many ways and in many possible tactics and actions. They will help build revenue, manage costs more effectively. 


          I consult, teach and work as a Marketing, business and Advertising expert using many Marketing concepts, standards of practice and practices, including the Nine P's/9P's of Marketing.


          So, what is Marketing, you and others may ask? 
          Marketing is a planning and execution process that involves a product or service's attributes, research, distribution, pricing, partnerships or alliances, promotion and more. 

          In my presentations, I detail that advertising is only a small percentage of the answers to marketing problems. All of the Marketing activities and tasks must work together to assure successful marketing practices. 
          Firms, associations and companies with the most effective marketing efforts try to thoroughly understand their potential buyers and customers ("People") and the marketplace. 

          Companies and new product/service development pros create products and services to meet market needs. These firms and others use marketing research and channels for understanding and communicating to market segments, a target market or audience ("People" in the 9P's of Marketing).

          In the study and practice of Marketing, Marketing manager and brand agents develop planning, objectives, strategies and tactics. 


          For any size firm and entrepreneurs, the 9P's of Marketing include important components, parts, elements, actions, tactics and efforts. 


          Let's start with planning, research, one of the nine P's and also with targeting, "People," one of the other nine elements or components:

          • Planning: 
            • Planning starts with research and researching. 
            • This element of planning in the nine P's is a method for achieving an end, and, looking at the eight other parts, can be a detailed formulation of a program of action. I like using a phrase from John Wooden; he said "Failure to plan is planning to fail."
            • Developing and transforming marketing objectives into marketing strategies to tactics, marketing management and managers must make basic decisions on marketing targets (“People”), marketing mix, pricing, distribution, marketing budgets/expenditures and marketing allocations. 
            • Review dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas. And more under the 9Ps of Marketing
          • People 
            • Wannabe influencers and actual influencers. Social media users. Look and analyze potential, new, existing and repeat customers and users. 
            • "People" or targeting has almost always been left out of the traditional "Marketing Mix," almost every diagram includes the four P's with Product, Promotion, Place and Price.
            • Place "consumer" or "People" or "potential buyers" in the middle of a circle. Find information or data on them.
            • Add the other components in the nine P's. In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the buyer, "customer," or "People," in both planning ad implementation.
            • To understand your "People" or market segments, it may utilize many characteristics, including demographics, geographics, psychographics, behavioral characteristics and technographics, which may be a vital component or components of the 9P's of Marketing. 
            • Once a target market is chosen, the organization can develop its marketing strategies to target a market segment or marketing segments.
            • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a major first step. 
            • Product and Services: 
              • Klout was a product and a service. It's the goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
              • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
            • Place (Distribution): 
              • Offering the right product at the right PLACE or location, at the right time, at the right price. It's the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives.  
              • Consider, develop and review store and non-store options, e-commerce and “brick and mortar” factors, geographic considerations, objectives, strategies and tactics, including “Partners, too.” 
            • Price or Pricing:
              • Simply, the amount of money a consumer is willing to pay to obtain the product, but "price" is so much more.  
              • “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
              • Pricing decision making involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions. Simply, all aspects regarding pricing. 
              • Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms. 
            • Promotion: 
              • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities, under "promotion." . 
              • The activities that communicate the merits of the overall product include:
                • Personal Selling/ Sales Force: Sales persons
                  • Helpful hint: Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
                • Advertising is paid media. There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
                • Sales Promotion
                • Collateral Materials
                • Direct Marketing (also referred to as Action or Direct Response Advertising)
                • Interactive/Internet/Web, Digital Media, Social Media:  
                • Events and Experiences
                • Public Relations/PR
              • Here are some strategic questions under Promotion:
                • What should you promote? Strategic copy points.
                • Evaluate the eight different elements under Promotion and your brand's practices. Ask is there a better way? A different promotional mix. There has to be a better way. 
                • What are your costs in dollars and manpower or person power? Ask "Is there a different way or ways to budget?" 
                • Look at different strategic partners? Their costs?
                • To whom should you target and promote? Under "People/"Targeting, target market, audience with media falls here. Have you noticed that you may watch what you want to watch in TV programing when you want to watch it and anywhere, any screen? That affects media planning. 
                • You can differentiate with price. Discounting? Special sales? What economic and discount levels should you offer? Look at revenue versus costs. 
                • What form or combination of promotion should you offer? Features?
                • How frequent? Add media planning here. 
              • Partners: 
                • Working with others and organizations which take part in an undertaking with another or others, in a business or company with shared risks and profits.
                • Also referred to as Alliances. 
                • With "Partners" and your Marketing efforts, it is vitally important to partner and align with firms that have similar corporate philosophies. Simple but complex and difficult, have agreed upon objectives and strategies.
              • Presentation: 
                • This “P” or “Presentation” is the act of presenting, displaying and putting forward any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
                • Look at “real” product and service experiences. 
                • Enabling consumers and “allowing” them to feel the brand. As part of "presentation," I also place “events and experiences” under Promotion. 
                • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with your potential consumers. 
              • Passion:
                • Those intense, driving or overmastering feelings, emotions in the planning, developing, implementing and executions of pricing, promoting, partnering, selling and overall marketing of products or services.

                For more on insights, ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

                Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 40+ stimulating questions and answers at Londre Marketing Consultants, LLC. 

                Tuesday, May 22, 2018

                Since The Last Time 1980 For The Dodgers, What Cities Have Hosted The All Star Baseball Game Twice?

                With the announcement or Promotion, under the 9P's of Marketing with eight components, last month:

                Since 1980, which nine teams have hosted the all-star game twice: 
                • Los Angeles or Anaheim Angels (1989, 2010)
                • San Francisco Giants (1984, 2007)
                • San Diego Padres (1992, 2016)
                • Cleveland Indians (1981, 1997)
                • Chicago White Sox (1983, 2003)
                • Minnesota Twins, while technically not a city but a state (1985, 2014)
                • Houston Astros (1986, 2004)
                • Cincinnati Reds (1988, 2015)
                • Pittsburgh Pirates (1994, 2006)
                • Los Angles Dodgers (1980-2020)
                Need more business, Marketing or advertising insights? 
                  For more Marketing insights, ideas, concepts and Marketing solutions: Go to Londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s or Nine P's/9P's of Marketing.

                  Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 40+ stimulating questions and answers at Londre Marketing Consultants, LLC. 

                  Monday, May 21, 2018

                  International, Global Travel With An Important, Clever, Safety Tip, Under People, And Targeting: Wearing A Wedding Ring.

                  I have traveled to 80 countries and have given Marketing seminars in Hong Kong, Cuba and Shanghai, China. I place this tip under "People," and Targeting: Wearing  a wedding ring as a safety tip.

                  I feel this is more for females.

                  My wife has a good diamond wedding ring and she has a cheap gold band. When we travel she leaves the expensive wedding ring home and wears the gold band.

                  For a single woman you may want to wear a band. It would be for safety.

                  You’re not going to meet as many men, but you might be safer.

                  In many countries it is more accepted that a woman is married. It might fend off Romeos or potential boyfriends.  

                  One way or the other, expensive jewelry and rings shouldn’t accompany you on trips.

                  Need more business, Marketing or advertising insights? 

                    For more Marketing insights, ideas, concepts and Marketing solutions: Go to Londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s or Nine P's/9P's of Marketing.

                    Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 40+ stimulating questions and answers at Londre Marketing Consultants, LLC. 

                    Friday, May 18, 2018

                    Promotion And A Bad Product Killed Juicero: A Sort Of Keurig For Cold-Pressed Juice.

                    Two hands or ten figures were enough. No need for a $400 Juiciero.


                    It was only nine months ago that Juiciero begged "people/consumers" of Juicero not to squeeze the juice packets. They needed to use the $400 machine. 


                    Then only four to five months later the company dissolved. The increased awareness of the easier fix by using just your fingers killed sales and use quickly. 


                    As of September 1st, no more juice packets and no more machines. 


                    An expensive "juicier" or a Keurig-type machine was replaced by a hand or two. There was no need to use "the machine."

                    People could just squeezed the packets into a glass. Add water before or after the "squeeze."

                    Need more business, Marketing and advertising insights in 2018? Increase sales and overall revenue?

                    Visit here for plenty of insights and examples into Marketing, the 9 P's, targeting or "People," product and services, promotion, pricing, and advertising strategies. Plus true, researched marketing insights and fun, insightful, advertising trivia.

                    For the past 48 years, I have been a Marketing professional, a certified Forensic Marketing Expert, Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach and give seminars on Marketing, Super Bowl spots, global Marketing, Promotion and Advertising. 


                    I also like giving to MBA candidates, law schools and attorneys my presentations on "What is Marketing? What is Advertising?" 

                    Eleven years ago, I created and own a copyright for the Marketing concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix or the 4P's (Product, Price, Promotion and Place) by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.


                    In the late 60's I was first taught in Marketing 307 that the "customer," or potential purchasers, buyers are king or kings, but they or consumers are missing as one of the P's, in the 4P's. For marketing professionals, the "target market," "People," buyers, potential buyers and users are more prominent. They have their own "P."  It's "People," in the 9P's of Marketing. 


                    The Nine P's/9P's of Marketing help brand managers, marketing managers, companies, firms, business owners and business managers to find marketing problems, to identify and create Marketing opportunities or solutions, in a number of areas. 


                    The utilization of the 9P's of Marketing help, develop and guide a company or a firm's marketing objectives, strategies, tactics and solutions. 

                    The Nine P's can be truly insightful, in many ways and in many possible tactics and actions. They will help build revenue, manage costs more effectively. 


                    I consult, teach and work as a Marketing, business and Advertising expert using many Marketing concepts, standards of practice and practices, including the Nine P's/9P's of Marketing.


                    So, what is Marketing, you and others may ask? 
                    Marketing is a planning and execution process that involves a product or service's attributes, research, distribution, pricing, partnerships or alliances, promotion and more. 

                    In my presentations, I detail that advertising is only a small percentage of the answers to marketing problems. All of the Marketing activities and tasks must work together to assure successful marketing practices. 
                    Firms, associations and companies with the most effective marketing efforts try to thoroughly understand their potential buyers and customers ("People") and the marketplace. 

                    Companies and new product/service development pros create products and services to meet market needs. These firms and others use marketing research and channels for understanding and communicating to market segments, a target market or audience ("People" in the 9P's of Marketing).

                    In the study and practice of Marketing, Marketing manager and brand agents develop planning, objectives, strategies and tactics. 


                    For any size firm and entrepreneurs, the 9P's of Marketing include important components, parts, elements, actions, tactics and efforts. 


                    Let's start with planning, research, one of the nine P's and also with targeting, "People," one of the other nine elements or components:

                    • Planning: 
                      • Planning starts with research and researching. 
                      • This element of planning in the nine P's is a method for achieving an end, and, looking at the eight other parts, can be a detailed formulation of a program of action. I like using a phrase from John Wooden; he said "Failure to plan is planning to fail."
                      • Developing and transforming marketing objectives into marketing strategies to tactics, marketing management and managers must make basic decisions on marketing targets (“People”), marketing mix, pricing, distribution, marketing budgets/expenditures and marketing allocations. 
                      • Review dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas. And more under the 9Ps of Marketing
                    • People 
                      • Look and analyze potential, new, existing and repeat customers and users. 
                      • "People" or targeting has almost always been left out of the traditional "Marketing Mix," almost every diagram includes the four P's with Product, Promotion, Place and Price.
                      • Place "consumer" or "People" or "potential buyers" in the middle of a circle. Find information or data on them.
                      • Add the other components in the nine P's. In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the buyer, "customer," or "People," in both planning ad implementation.
                      • To understand your "People" or market segments, it may utilize many characteristics, including demographics, geographics, psychographics, behavioral characteristics and technographics, which may be a vital component or components of the 9P's of Marketing. 
                      • Once a target market is chosen, the organization can develop its marketing strategies to target a market segment or marketing segments.
                      • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a major first step. 
                      • Product and Services: 
                        • It's the goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
                        • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
                      • Place (Distribution): 
                        • Offering the right product at the right PLACE or location, at the right time, at the right price. It's the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives.  
                        • Consider, develop and review store and non-store options, e-commerce and “brick and mortar” factors, geographic considerations, objectives, strategies and tactics, including “Partners, too.” 
                      • Price or Pricing:
                        • Simply, the amount of money a consumer is willing to pay to obtain the product, but "price" is so much more.  
                        • “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
                        • Pricing decision making involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions. Simply, all aspects regarding pricing. 
                        • Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms. 
                      • Promotion: 
                        • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities, under "promotion." . 
                        • The activities that communicate the merits of the overall product include:
                          • Personal Selling/ Sales Force: Sales persons
                            • Helpful hint: Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
                          • Advertising is paid media. There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
                          • Sales Promotion
                          • Collateral Materials
                          • Direct Marketing (also referred to as Action or Direct Response Advertising)
                          • Interactive/Internet/Web, Digital Media, Social Media:  
                          • Events and Experiences
                          • Public Relations/PR
                        • Here are some strategic questions under Promotion:
                          • What should you promote? Strategic copy points.
                          • Evaluate the eight different elements under Promotion and your brand's practices. Ask is there a better way? A different promotional mix. There has to be a better way. 
                          • What are your costs in dollars and manpower or person power? Ask "Is there a different way or ways to budget?" 
                          • Look at different strategic partners? Their costs?
                          • To whom should you target and promote? Under "People/"Targeting, target market, audience with media falls here. Have you noticed that you may watch what you want to watch in TV programing when you want to watch it and anywhere, any screen? That affects media planning. 
                          • You can differentiate with price. Discounting? Special sales? What economic and discount levels should you offer? Look at revenue versus costs. 
                          • What form or combination of promotion should you offer? Features?
                          • How frequent? Add media planning here. 
                        • Partners: 
                          • Working with others and organizations which take part in an undertaking with another or others, in a business or company with shared risks and profits.
                          • Also referred to as Alliances. 
                          • With "Partners" and your Marketing efforts, it is vitally important to partner and align with firms that have similar corporate philosophies. Simple but complex and difficult, have agreed upon objectives and strategies.
                        • Presentation: 
                          • This “P” or “Presentation” is the act of presenting, displaying and putting forward any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
                          • Look at “real” product and service experiences. 
                          • Enabling consumers and “allowing” them to feel the brand. As part of "presentation," I also place “events and experiences” under Promotion. 
                          • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with your potential consumers. 
                        • Passion:
                          • Those intense, driving or overmastering feelings, emotions in the planning, developing, implementing and executions of pricing, promoting, partnering, selling and overall marketing of products or services.

                          For more on insights, ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

                          Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 40+ stimulating questions and answers at Londre Marketing Consultants, LLC. 

                          Thursday, May 17, 2018

                          7-Eleven: There Was "The Simpsons" Movie Tie In And Now "Deadpool 2."

                          It's about building an audience and a big blockbuster weekend against stiff competition. Plus one week before Star Wars' "Solo." "Deadpool 2's" was first set for June 1st, but was moved up to May 15th in the UK and May 18th in the US.

                          Eleven years apart. I loved showing the photos promoting "The Simpsons" I took at the converted 7-11 on Venice and Sepulveda in Los Angeles. Showed them to several Marketing and Advertising classes at USC, Pepperdine and CSUN.

                          "The Simpsons" movie went all out. There was a totally decorated store, KrustyO's cereal, Buzz Cola, Squishee and more. All in fun for the Seven-Eleven chain with Kwik-E-Mart.

                          Now in 2018, Seven-
                          Eleven or 7-Eleven or 7-11 is using another of the nine P’s of Marketing by partnering with "Deadpool 2.”

                          For "Deadpool 2" promotion from a 7-11 spokesperson: "Our collaboration includes exclusive products and an amazing in-store augmented reality experience that is among the first of its kind at any retailer."

                          7-Eleven and "Deadpool 2" are offering fans or “people,” under the nine P’s a reality experience with an app to unlock rewards in stores.

                          Visit here for more insights and true Marketing and Advertising Trivia.

                          I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

                          The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.

                          I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

                          In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:
                          • People (Segmentation and Targeting)
                          • Product
                          • Place (Distribution)
                          • Price
                          • Planning
                          • Promotion
                          • Partners
                          • Presentation
                          • Passion
                          For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.


                          Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.