Spots in "Breaking Bad" were between $200K and $400K, and these amounts excluded production costs and fees for actors, casting, sets, equipment, advertising agencies, directors, crew and other personnel.
A premium can be charged or a preferred position for a typical 30-second spot in the finale.
To compare the Super Bowl is our country’s highest-profile advertising showcase, with households staying glued to their screens and not using TiVo-type products and services during the ads.
How many will watch Breaking Bad in real time?
Marketers get a huge audience, but they also face high expectations especially when the audience can judge and be a critic with the click of a mouse or remote. With the high price tag, it’s a lot to spend if the creative is poor or dumb, lacks strategic direction, or just plain awful.
AMC wanted to maximize revenue so it asked marketers to buy other ads, on AMC programing plus We TV and IFC.
You might wonder the $300,000 to $400,000 price isn’t near ABC”s asking price of $900,000 for ads in the series finale of "Lost" in 2010, and less than the $1M finales of "Seinfeld," "Friends" and "Everybody Loves Raymond."
Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.
I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.
In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:
- People (Segmentation and Targeting)
- Place (Distribution)
- Promotion (TV spots and advertising are under "Promotion;" One of the elements or components.)