Brands will build their own social capabilities.
In media , it’s about creativity of planning, budgets, reach, frequency and continuity. A company can add consumer generated content, photos and video sharing, contests and more to their own websites. It’s not easy to manage, and it takes some creativity and legal expertise.
The future will not only be about Facebook, Tumblr, Twitter, Instagram or Vine. Just like the past was Myspace..
Brands are creating their own space and branding on their own websites. There will be more user generated content on company websites. It started with cloud sourced content. Remember the Doritos TV spots for the Super Bowl? They and many were planning ahead and were ahead of their time.
It's tough out there. Beware. Visit here for more insights and true Marketing and Advertising Trivia.
I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.
The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.
I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.
In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:
- It's about Segmentation and Targeting;
- "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People."
- People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions: Can the segments be accessed?
- Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
- Place (Distribution)
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