First it will be not be called or named Super Bowl L, as in Roman numerals; it will be Super Bowl 50.
CBS CEO says Super Bowl ads will cost more than $5 million next year. That is for 30-seconds. Plus that cost of $5 Million, for a 30-second spot (falls under Promotion in the 9P's) that amount doesn't include production costs and fees for actors, sets, equipment, advertising agencies, directors, crew and other personnel in creating and producing the spot.
Date is February 7th, 2016. Mark your calendars.
CBS CEO Les Moonves said: "Look, NBC got $4.5 million for a 30-second spot in the Super Bowl (2015). We're going to get north of $5 million."
Next year's Super Bowl 50 in Santa Clara will air on Feb. 7, 2016 on CBS.
And the biggest advertiser, promoter as in "Promotion," in the 9P's of Marketing? It will be CBS, of course, promoting its own shows and programing. No other advertiser comes close...
Let's look back a couple of years. CBS for Super Bowl XLVII aired ten minutes and 20 seconds of promotional content, according to media research by Kantar Media. And that ten minutes included a three minute block (or straight) of ads in the second quarter.
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For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.
I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.
In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:
- People (Segmentation and Targeting)
- Place (Distribution)
- Promotion (Advertising is just one of eight components, under Promotion in the 9P's of Marketing.)