April Fool's business jokes in marketing and in the media used to be restricted to one article in a newspaper and the occasional TV news prank. The rise and increase of online means that every one is a potential media outlet and/ or prankster.
One of business history’s best is the ’96 promotion that Taco Bell announced that they purchased the Liberty Bell in Philadelphia and renamed it Taco Liberty Bell. The White House joined in later and adding that the Lincoln Memorial had been sold and was named the Ford Lincoln Mercury Memorial.
Google is famous for many. Last year it was their “Poorly guarded data centers.” Google released a new “streetview” walk through capability for its Lenoir, N.C., data center. It was guarded by a Stormtroopers.
In 2005, they came up with a beta test drink. Google Gulp.
In 2002, Google’s had news on their PidgeonRank. Google had a bunch of charts and graphs purporting to measure “wingspan vs. beak speed” and other highly relevant metrics.
In 1998, Burger King introduced the “Left-Handed” Whopper with ingredients which were different and it was for left-handed people.
In 1994, PC Computing magazine said that Congress was introducing a bill that you could not use the Internet while drunk.
I teach Marketing and Advertising and I am a Forensic Marketing Expert, as well as a senior Marketing consultant, with Londre Marketing Consultants, LLC. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing's objectives, strategies and tactics. I consult and teach using the concepts and practices of the Nine P's/9P's.
In the study and practice of Marketing, Marketing and Brand Managers develop strategies and tactics. The Nine P’s include:
- People (Segmentation and Targeting)
- Place (Distribution)
For more on ideas and Marketing concepts: Go to LondreMarketing.com at and look under “Articles and Resources” and the 9P's/Nine P's ©2007. Specifically you will find them detailed at 9P's/Nine P's.