In most cases it's illegal for an employee to be fired for a post about working conditions, on salary, pay, hours, assignments, difficult supervisors or superiors, dress codes, or other issues.
Employers shouldn't try to restrict workers' freedom of speech or retaliate by firing if there's a post they don't like. Owners and employers also can't resort to other disciplinary measures, which may rule suspensions, reprimands, pay cuts and promotion denials.
Workers who complain about employers on social media can't be fired if they're involved in what's called "concerted activity," or joining with fellow workers to improve working conditions, according to the NLRB (National Labor Relations Board).
Posts and tweets fall under "Interactive/Internet/Web, Digital Media, Social Media, in the 9P's
There are eight components under Promotion in the 9P's.
- Personal Selling/Sales Force;
- Sales Promotion;
- Collateral Materials;
- Direct Marketing (also referred to as Action or Direct Response Advertising);
- Interactive/Internet/Web, Digital Media, Social Media;
- Events and Experiences;
- Public Relations.
I use specific, current examples of Yelp.com, Verizon, Metro/Expo, small businesses and large businesses. Plus the famous Sleekcraft factors.
I am going to add examples under People/Targeting with posts and tweets.
I present contemporary examples; the presentation is fun, educational, and interactive. I have also given international/global seminars and my talk will use both USA and global examples.
As a Marketing and Advertising expert, for the past 35+ years I have worked full-time in Marketing while teaching Marketing and related subjects to graduates and undergraduates one, two or three nights a week at USC, CSUN, LMU CSUN among others.
My expert witness cases have involved: marketing; advertising; breach of contract; business practices; business and professions code compliance and violations, including unfair competition, unlawful, or unfair, or fraudulent business activities; contracts, sponsorships; false advertising; trade libel; media; trademark infringement; intellectual property; patents; usage of models; advertising agencies; trade secrets; client business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. Cases involved contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media.
I have copyrighted and developed the Nine P’s of Marketing They include “People” or target market(s), Product” or Service, “Price,” “Promotion,” “Place” or Distribution, “Planning,” “Partners,” “Presentation,” and “Passion.”It's different out there. Beware. Or be aware of what's out there.
Visit here for more insights and true Marketing and Advertising Trivia.
I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.
The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.
I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.
There is much more on the 9P's at here or here. In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:
- People (Segmentation and Targeting)
- This "P" is important especially for my example. Employees are a target for corporate materials and communications. Their own company's communication.
- Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more, or additional focus on the "Customer," or "People," when you add "your" own employees.
- "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.
- Companies will also target different consumers on a CPM basis, which is under media planning or Cost Per Thousand." While People or targeting has almost always been left out of the traditional "Marketing Mix," company employees sometimes are the last to know about a companies new offer, products or initiative
- Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions: Can the segments be accessed?
- Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
- Place (Distribution)
Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.