Quibi was an unproven streaming platform.
$150 Million in advertising commitments to run through April 2021. Ouch
Super Bowl spot in February and launched in April.
Quibi had ten strategic "partners," sponsors and more. Quibi raised $1.75 Billion for producing programming (shows less than 10-minutes in length).
Quibi, short for “quick bites,” as in "quickly gone." Started poorly with a bad Super Bowl spot. Never really explained what consumers would get. From a very expensive spot in the Super Bowl LIV to closing down. .
Quibi had a unproven streaming platform. Their entertainment backers and partners were Disney, Sony, Alibaba, Viacom,-CBS and AT&T's WanerMedia,
Specifically you will find them detailed at 9P’s/Nine P’s.
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