Thursday, April 25, 2024

Everyone Wants A Tip Now. Tipping Falls Under “Price In The Nine P’s of Marketing

Every time you pay for something, is a tip involved?  Are consumers feeling overwhelmed by the guilt trip or guilt tip boom.

Tip is a form of a price in my 9P’s of Marketing.

One example Dominos is giving back $3 if you tip the driver $3 or more. But what about every touch screen asking for a tip?  

Price is all aspects regarding pricing. 

The amount of money a consumer is willing to pay to obtain the product or service. 

Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms. Yes, tipping. 

“Price” decision making also involves adjusting prices concerning inflation,  the competitive environment, economic situations and involve buyer perceptions. 

 “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s

For more fun, marketing strategies/tactics and facts: 
For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s

For more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 64 stimulating questions and answers at Londre Marketing Consultants, LLC.

Wednesday, March 20, 2024

Epic's Fortnite and Lego: Plenty of Examples of Product, People in the 9P’s of Marketing

Epic’s “Fortnite" will allow Players to build and profit from their own creativity.

These “Players” and developers will now be able to profit from their own “official” Lego Island games using Lego templates, props, consumables and items.

Lego and Epic's "Fortnite" Partnership with Profits.

Another of the 9P’s in Partners. 

Another of the 9P's: Promotion with PR being one of the eight components of Promotion

This Lego Islands announcement was made at the Epic’s State of Unreal panel, the Game Developers Conference (GDC).

There’s been a partnership between Epic and Lego, most recent being the launch of “Lego Fortnite” in December 2023.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s

For more fun, marketing strategies/tactics and facts: 
For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s

For more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 64 stimulating questions and answers at Londre Marketing Consultants, LLC.

Friday, February 16, 2024

Easy Prediction: Super Bowl TV Spots For 2025 Will Be Increasing, With or Without The Taylor Swift Effect.

The Super Bowl will be on FOX in '25.

There was a big jump in tv audience from 2023 to 2024. The Super Bowl was on Nickelodeon and on CBS. 

Super Bowl LIX will be on February 9th, 2025, in New Orleans and prices of $7 to 7.5 Million for a :30 spot will be going up. 

That's my prediction after studying Super Bowl spots from 1984 to 2024.

The easiest reason is the audience size with the Taylor Swift effect.

Whether the Kanas City Chiefs are in another Super Bowl the prices will reflect this week's 123.7 million viewers. 

Here's the logo for Super Bowl LIX which reflects the host city, with bright colors and a beaded look.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s

For more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 64 stimulating questions and answers at Londre Marketing Consultants, LLC.