Over-Hyped? The Movie "Anchorman 2" Was Not A Hit Despite Its Incredible Number of Tie-Ins and Promotional Components. Parts Of Promotion in the Nine P's of Marketing.

Let's do an update. Too much hype. Ratings haven't been great, just above average, with little steam in word of mouth (WOM). In November I wrote about the huge number of tie-ins for Will Ferrell's Anchorman 2. It appears from the box office figures Anchorman 2 is under-performing. It's not from late of awareness. Maybe it was too much awareness, activities, the movie itself and too much hype?

Along with the 2014 Dodge Durango, Pepsi, Will Ferrell's team had co-op promotion and marketing, "pure" hype, promotional videos and social media promotion for their new movie released before Christmas. They even moved the release date up in theatres near you. Here's more "Planning" for his movie; it first was scheduled to open on December 20th, but Paramount upped it two days and sent out PR , under "Promotion" that the new release date was now December 18th. Go to IMDb for more on Anchorman 2.

Ferrell reported: "This has been the most comprehensive amount of material I've ever participated in."  Good for him; that could of  helped build a big opening weekend. It didn't.

I taught a class on "What is Marketing? What is Advertising?" at Ucla School of Law in November. I started the class talking about Ferrell and "Anchorman 2," which hadn't come out yet.  I reported that the specific tie-ins with Dodge (which I had seen) were better for Ferrell and his movie/movie box office than the Dodge truck's promotion. Add the same for Pepsi, in my opinion.

These observations and my comments were based on talking to many movie goers, Marketing  and advertising pros, attorneys, law students and others for the past two months now.  My observation and Marketing premise were true. There was confusion when Ferrell partnered with the auto promotion. Some thought it was Ford. Others Chevrolet. Coke versus Pepsi. Same problem, in this Marketing scenario  and Marketing case.

"Anchorman 2" has great "Planning" and "Promotion," in the 9P's of Marketing.But did it have too much Ferrell?  Too much awareness?  I compared it to the endless Meg Whitman spots for the governorship of California years ago. She ran too many spots. People lacked interest in her.  But I reflect that was a very different market and product/service  mix. I did use the nine P's of Marketing both times, in the classroom at Ucla, USC and CSUN.

By the way, the over hype of Ferrell and by Paramount had "Partnerships" that included more than 50 promotional videos and snack items. "Anchorman 2" had been setting itself apart with this incredible promotional volume, in "Promotion," in the 9P's of Marketing. Too bad. The movie and its movie Marketing didn't live up to the hype, ...yet?

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." With "Anchorman 2" it will be the movie going audience. Males and females, under 25 and over 25 years of age.  People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Demographics and geographjics are vitally important in marketing and media planning, especially in budgeting of "Promotion" dollars.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion (There are eight components I presented at Ucla School of Law in my "What is Marketing? What is Advertising? presentation. I include all of the 9P's of Marketing, too)
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

When A Marketing Partner Let's You Down For The Holidays: Amazon's Partner UPS Under Delivers Christmas Packages.

Amazon is making up for mistakes made by its "Partner," UPS. Amazon is  in offering $20 gift cards and refunds on shipping after UPS under delivers. If you haven't heard UPS was overwhelmed by the volume and was unable to deliver Amazon packages by Christmas.

Amazon has cited failures in the distribution channels and network of UPS and continues saying that Amazon's own fulfillment center processed and delivered to UPS on time for its holiday deliveries. It's interesting to note that UPS has more trucks, vans, tractor trailers plus motorcycles, while competitor FedEx has more jets, but fewer trucks, vans, tractor trailers and motorcycles. In Marketing I teach that delivery is under "Place," in the Nine P's of Marketing.

Here is a little on distribution or what is defined as "Place."

"Place," also known as Distribution variables, in Marketing is defined as:

• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, at the right time, at the right price. 
• Consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Companies need to develop steps in an effective and efficient distribution plan, objectives, strategies, and tactics, plus execution. Plus proper, smart, mutually beneficial channels of distribution. 

Visit here for more facts and true Marketing and Advertising Trivia.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

The Movie "Anchorman 2" Is A Hit With Tie-Ins and Promotional Components Before It Opens.

Along with the 2014 Dodge Durango, Will Ferrell has co-op promotion and marketing, "pure" hype, promotional videos and social media promotion for his new movie releasing before Christmas in theatres near you.

He reports: "This has been the most comprehensive amount of material I've ever participated in."  Good for him; they will help build a big opening weekend.  I taught a class on "What is Marketing? What is Advertising?" at Ucla School of Law last week and reported that tie-ins with Dodge were better for Ferrell and his movie than the Dodge truck's promotion. This was based on talking to many attorneys, law students and others for the past month.  There was confusion of whom Ferrell partnered with in the auto promotion. Some thought it was Ford. Others Chevrolet.

"Anchorman 2" has great "Planning" and "Promotion," in the 9P's of Marketing.

Paramount has "Partnerships"  that includes more than 50 promotional videos and snack items from star Will Ferrell and director Adam McKay.

"Anchorman 2" has been setting itself apart with promotional volume.

Here's more promotion for his movie; it first was scheduled to open on December 20th, but Paramount upped it two days and sent out PR , under "Promotion" that the new release date is now December 18th. Go to IMDb for more on Anchorman 2.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." With "Anchorman 2" it will be the movie going audience. Males and females, under 25 and over 25 years of age.  People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Demographics and geographjics are vitally important in marketing and media planning, especially in budgeting of "Promotion" dollars.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion (There are eight components I presented at Ucla School of Law in my "What is Marketing? What is Advertising? presentation. I include all of the 9P's of Marketing, too)
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

The Nine P’s Of Marketing: With Cinnabon’s Product Mix, Now With Jim Beam And Its Pinnacle Cinnabon Vodka.

Fascinating how popular the "Cinnabon" flavor has gone from mall to grocer shelves and now liquor stores. Let’s take “Product,” in the Nine P’s for Cinnabon. We have product categories of:

• Cinnabon baked goods,including  CinnaBite, the classic roll, CinnaSweeties, Crmel Pecan Cinnabon, Cinnabon K-Cups for coffee, CinnaPacks,  Center of the roll, Minibon, and Cinnabon Stix
• Beverages, include Mochalatta Chill, Chillattas, Creamy Chillatta and Tangy Chillatta.
• And let’s add liquor or the new Cinnabon-flavored Vodka.

As part of “Promotion,” “Product”, “Partnerships,” and more in the Nine P’s,  Cinnabon is teaming up with Jim Beam to develop Pinnacle Cinnabon Vodka. It's "Presentation" will launch nationwide early next year.

Sampling is part of Sales Promotion, under “Promotion.” Pinnacle will launch Cinnabon Vodka backed by a sampling tours at parties, bars and brunches.

The marketing  and brand managers are angling the flavor and the line extension at the growing number of women buying spirits. The Targeting or “People“ is also in the Nine P’s/9P’s of Marketing.

Need business, marketing and advertising insights? More uses and examples of the Nine P's? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product, in this example I am using Cinnabon products and stores, which you could find at a mall and that would be under distribution bor "Place," too. 
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

What Is Katie Couric’s Brand? Marketing And The Nine P's.

I guess I have more questions than answers.  I see that Katie is moving again.  She surely was good and popular at the Today Show, not so much with the declining ratings at CBS.  Now she is adding Yahoo to a huge number of letters.  After working at CNN, NBC, CBS and ABC, Katie Couric is leaving ABC for Yahoo.

Couric provides a service and is a "Product" in Marketing.  She blends Presentation and Passion in the Nine P's.

Couric is exiting her ABC News deal a year early to move to Yahoo
2. What is the new Yahoo?  The worlds of entertainment and the Internet?.
3. Is she part of the new or old media worlds?

Variety wrote on Friday: “This is going to be a real test for Yahoo to see if they can do what they’ve never really done well before: Justify the big bucks that no doubt had to be spent to get Couric with the kind of well-orchestrated promotional assault that will bring eyeballs. The kind of eyeballs that actually come back a second or third time, too.”

Two of the Nine P's are: Presentation and Passion.

• Presentation: The “P” is the act of presenting any of the different 9P’s© to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, and/or partners. They are symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 

Think about positive and negative emotions in a presentation by a salesperson or sales force. In this example it is a news person or personality on TV or the Internet.  They can aid in devising unexpected solutions to the buyer’s problem. The effects of positivity during a sales experience can infect the buyer, making him or her less adversarial, more open to the possibility and more willing to make a purchase.

• Passion: Those intense, driving or overmastering feelings, emotions in the marketing, developing, promoting and selling of products or services. Emotional, as distinguished from reason and rational decision-making; A strong liking for or devotion to some activity; deep interest in your partnership/presentation of any of the 9P’s© to any target or partner. Again the viewing audience. 

As a brand manager or marketing manager it starts with “believing” in the product and services you market and sell. And from research, it needs to show, in the “presentation” your passion for the product. Many sales persons dispute the concept that many sales people can sell anything, whether they believe in the product or not. That may have been true in the past, before the web, when manufacturers, producers and sellers held distinct information and specific product advantages, with buyers having limited choices. Not now..

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

There Are Details With Insurance Companies, Insurance Plans And The ACA (Affordable Care Act). These Details Relate To Segmentation And Targeting In The Nine P's Of Marketing

The Nine P's of Marketing include "People" or Targeting in Marketing.  Have you ever heard of "Adverse Selection?"

Adverse selection under insurance planning happens when a health insurance plan attracts too many sick people and not enough healthy ones. The plan's cost goes up and its rates rise. The healthy people drop out and move on. Insurance actuaries call that bad and a death spiral. I guess they mean a death spiral for a business or marketing targeting.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting); "Adverse Selection" in ACA falls under this Nine P of Marketing.
• Product
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

The DVR May Be One Of The Best Things That Ever Happened To Sports Sponsorships ("Presentation," in the Nine P's) And Revenue. One Of The Worst For Fans In The Stands.

Whether college or pros the DVR surely brings in the money to sports. How? Fans can't fast-forward through the spots and commercials if they are watching live. Can't skip or zip and zap if you are watching live. I teach Marketing and Advertising and we talk in class how fans and potential buyers of services and products are watching sports more intensely.

 From MultiChannel News this week, sports media rights will hit $17.1 Billion by 2017, from only $11.1 Billion in 2012.

• PricewaterhouseCoopers is reporting. "Fundamental ratings for the telecasts will remain strong," said Adam Jones, director of Sports Advisory Services.

But the ticket buyers are growing restless with the lack of starting times for games only a week or two away. Networks don't care about the in stadium fans. They schedule the games for ratings.  Not knowing when a college game will start affects the airlines, fan schedules, restaurants, buses, metro and other transportation.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion (Sponsorships would fall under one of the eight components of "Promotion" plus "Presentation.")
• Partners
• Presentation (Sponsorships would fall under one of the eight components of "Promotion" plus "Presentation.")
• Passion (Nike's got "Passion" for sports and their "Presentation."

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best."

Cutting Service Time And Adding More Drive-Thru Windows, Parts Of The Nine P's/9P'sMcDonald'st Of Marketing

Drive Throughs or Drive-Thrus are a big component of the fast food business. Bring in additional sales. But they do add pollution and wasted energy and oil.

McDonald's is adding drive thru window to speed up fast food. Sometimes it is a third "drive thru" window. It's part of a test. The driver or the delivery of food starts with an order, and if the order isn't ready the driver goes to the third window, bypassing the second window to speed up service. McDonald's and actuall most fast food restaurants want to or are trying to speed up service.

They also have double-lane and side-by-side drive throughs. McDonald's calls it fast and friendly service, or Fast Forward Drive-Thru at McDonald's.

These strategies and tactics are part of "Product/Service," "Place," "Promotion" using PR, and "Presentation" in the Nine P's of Marketing.

In my Marketing, Advertising and Business Strategies classes at USC, Pepperdine, CSUN, LMU and this week I was at Ucla School of Law,  I have used drive-thrus as a starting point or a discussion point in class. If customers are so environmentally conscious there surely is a lot of wasted energy waiting in the street, in line with so many other cars and just using gas and oil to get through the drive thru.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution): Drive-Thrus fall under this P in the 9P's.
• Price
• Planning
• Promotion
• Partners
• Presentation: Drive-Thrus would also fall under this P in the Nine P's.
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

In The Nine P’s Of Marketing, New Rules, Restrictions And FDA Planning About Artificial Trans Fats Or Partially Hydrogenated Oils.

In the news of Marketing, Business and Food today, the FDA is finally making a step, although a preliminary step: 

• Partially hydrogenated oils, which contain the trans fats, can’t be “generally recognized as safe” any longer, according to a tentative determination published today by the U.S. Food and Drug Administration. 

In the Nine P’s of Marketing, the uses or restrictions concerning artificial trans fats or partially hydrogenated oils are part of “Planning,” “Product,” “Promotion, “ “Presentation,” “Partners” and more.  These oils or fats are found in many foods including snack foods, microwave popcorn, creamers and vegetable shortenings. Plus some frozen foods, breads, rolls, fast foods, frozen pizzas and baked goods.  These “engineered” oils are being deemed unsafe for human consumption because of their links to heart disease.

This may be a preliminary step by U.S. regulators and the FDA to phase out use of these ingredients in the U.S.  While trans fats occur naturally in some meat and dairy, more of them are found in these processed foods. They are vegetable oils treated with hydrogen to improve the product’s texture and taste, extend the shelf life and stabilize flavors.

The decision, while not yet final, would lead to regulations that prevent food companies from using the ingredient. “It could, in effect, mean the end of artificial, industrially processed foods,” Dennis Keefe, director of FDA’s Office of Food Additive Safety, said in his statement.

The FDA said in their initial reports concerning the costs of removing the ingredient from the food supply ("Product," and "Place," in the 9P's of Marketing) would be about $8 billion.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components, which assist in difficult Marketing and Business decisions:

• Planning (Regulations and rules by the FDA would fall here. Plus the costs to remove these oils.)
• People (Segmentation and Targeting)
• Product (Food ingredients fall under this component of the Nine P's.) 
• Place (Distribution) 
• Price
• Promotion
• Partners/Alliances (Suppliers would fall here.)
• Presentation 
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

More Super Bowl Trivia, Research, Just Plain Hype. Advertising Is One Component In the Nine P's Of Marketing.

The Super Bowl XLVIII will be on February 2, 2014. NBC is charging $4 million per spot. For advertisers and advertising agencies it’s never too early to capitalize and hype.

• Since 1967, the American football extravaganza has become arguably the worlds biggest stage for TV spots and advertising
• Audience will be 100+ million and advertisers have been eager to ride on its huge popularity.
• Bruno Mars will perform at the 2014 halftime show of the Super Bowl. Announcing his performance gives Fox, Pepsi, and the NFL the season to hype their tie-ins. 
• Cars.com advertising in Super Bowl since 2008 is sitting out this year's Super Bowl and that made news, front cover of Ad Age. 
• Location and “Place,” in the 9P’s: Because of Met Life Stadium, near New York City, there will be twice as much build-up (let's call it hype) because it is just outside the largest media market in the world.
• Roger Goodell, the NFL commissioner, is saying that there is more buzz around this Super Bowl than any other one before.
• Many companies have announced their advertising plans earlier than usual. Such as Nestle’s Peanut Butter Cup, Hyundai, Dannon, General Motors, and Intuit. They have already announced they have purchased ads to “take advantage of all the pre-game buzz”
• Budweiser’s ‘whassup?’ ad and Apple’s 1984 groundbreaking ad – have all drawn inspiration from the need to make a splash during the most watched US broadcast

Some History and Evolution

• 1973: Noxzema with a former NY Jets quarterback, Joe Namath having his face creamed by Farrah Fawcett.
• 1984: Apple launched the Mac computer with a Super Bowl ad

In today’s blog, three things we have learned.

1. For an ad to be effective, it must extend well beyond 30 seconds of exposure on Super Bowl Sunday. Start before and go long. 
2. The advertising must extend to the web and social media, plus mobile phone and online gaming
3. Advertising drinks and snacks are the products that usually shine in the Super Bowl spotlight.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion: Advertising is one component under this P. 
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

It’s Time To Start Talking About The Super Bowl Again. Super Bowl XLVIII Spots Are $4 Million Each, For 30 Seconds.

Advertising is one part of Marketing, and one component of "Promotion" in the Nine P's of Marketing. Plus that $4 Million is media costs only and does NOT include:

• Production costs and fees for actors, sets, equipment, advertising agencies, directors, crew and personnel.

The Super Bowl XLVIII will be on February 2, 2014. NBC is charging $4 million per spot. This is for new advertisers and does not include the rates that major advertisers who are  regulars on the network’s NFL packages. They pay substantially less; it’s the late-comers to the party that drive the average price up.
It’s that time of the PR spin, too. The stories before the game.

One was from CNBC today which is totally unbelievable.

• With one spot, Nestle expects its new peanut butter cup to climb from nearly no awareness to as much as 80% thanks to its $4 Million Super Bowl spot. Really? In my opinion, not based on reality, research, marketing or the marketplace. 

More background on the Super Bowl:

For CBS in 2013, a single Super Bowl XLVI spot topped $4 million with ads ranging between $3.7 million and $3.8 million and topping $4 million.

A premium can be charged or a preferred position for a typical 30-second spot in the first quarter of the game, which can average around $100K extra. This premium was due to the larger audience and better chances that consumers will recall the ads early in the game. Viewers are usually “in a better state of mind.” The audience averages 111 million.

Prices for advertising time only can typically cost millions of dollars. NBC tapped Madonna for Super Bowl XLVI. CBS had Beyoncé.

FOX in 2011 reported that Super Bowl XLV sold out, fetching between $2.8 million and $3 million per :30.

In 2009-2010, the cost of a 30-second spot ranged from $2.5 million to $2.9 million. These amounts excluded production costs and fees for actors, sets, equipment, advertising agencies, directors, crew and other personnel. Here's more:

During the broadcast advertising time has also grown from 40 minutes, 15 seconds in 2001 — or 82 messages — to 45:10, or 84 messages in 2009. There was a big rise in 2010, to 47:50 and 104 commercials.Which product is advertised the most on the Super Bowl? Not beers, movies or cars. It’s the network’s own programming promotion. In a typical Super Bowl, 15% to 20% of all commercial time is a plug by the network for its own programming and shows.

Sales and the pace of sales in 2010-2012 were fueled by the heavy competition among car makers. There was a record of eleven different car brands which announced Super Bowl deals, including nine different auto brands.

It’s our country’s highest-profile advertising showcase, with households staying glued to their screens and not using TiVo-type products and services during the ads. Marketers get a huge audience, but they also face high expectations especially when the audience can judge and be a critic with the click of a mouse. With the high price tag, it’s a lot to spend if the creative is poor or dumb, lacks strategic direction, or just plain awful. The cost of a Super Bowl spot every year has been an annual contest of brinkmanship for the networks, in setting its price.

Super Bowl XXXVIII, broadcasted on 2/1/2004 from Houston, Texas on the CBS network, was noted for a controversial halftime show in which Janet Jackson’s bare breast was exposed by Justin Timberlake in what was referred to as a "wardrobe malfunction". A record $550,000 fine was levied by the FCC, as well as an increase of FCC fines per indecency violation from $27,500 to $325,000.

While the Super Bowl still commands the highest-priced commercial unit — around $3.8 million — other major sports events and the Oscars can pull in total dollars, too.

Visit here for more insights including Super Bowl facts and trivia plus true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Teaser Ads For Movies. Not That Many Work. Remember Heaven Can Wait With Warren Beatty. Now "The Book Thief.”

"Teaser advertising" strategy is sometimes used for movie marketing. I use them as examples in the classroom, teaching advertising and marketing. This week I was teaching at USC's Marshall » Lloyd Greif Center for Entrepreneurial Studies program.

Not that many teasers work.  Few have. Here's one that worked. Remember Heaven Can Wait with Warren Beatty. Now "The Book Thief” is using a teaser campaign. It's a strategy and an execution.

There were two empty pages in the New York Times , advertising the movie "The Book Thief."

"The Book Thief," a film from Twentieth Century Fox, was advertised in last Wednesday's NYT (Arts) with two consecutive blank pages.The only copy or type featured on these pages were the standard Times page identifier, as well as the movie's website URL on the second blank page. Here's the URL.

Their movie tagline or slogan is "Imagine a world without words, " a strategy and a direction for the movie.Check out the Nine P's of Marketing, specifically under Promotion and Advertising..

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Free Shipping Offers Can Lure Customers In And To Buy More. Let’s Use the Nine P’s Of Marketing With Amazon

Free shipping can  lure customers in and to buy more. Unfortunately free shipping is a cost to the retailer, but can be a great incentive a "pull" for the customer. Other posts in the past and future have and will address sales Promotion tactics of "Push" and "Pull."

Amazon has raised its free shipping minimum order to $35. In Marketing, it would be considered under the controllable variable of "Price," "Product" and "Place" in the 9P’s of Marketing for Amazon. I would also add "Presentation."

Shipping is not free and Amazon won’t tell us its actual costs.Shipping isn't free actually to customers either. It's embedded in the price of the product or services, or "Price," in the 9P's.

This change by Amazon came after ten years of free shipping to U.S. addresses, minimum order of $25 on Amazon.com.

Other offers of “free” shipping:

• Wal-Mart offer free shipping on many purchases of over $50.
• Best Buy on minimum orders of $25. Product and Place in the 9P’s of Marketing for Amazon. 

Shipping is not free and Amazon won’t tell us its actual costs.

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Lot Of Great Movies Out. Why Are Ticket Prices Lower At the Movie Theatres? "Price," In The Nine P's of Marketing.

Let’s look at "Price," in the nine P’s of Marketing. The "Product" at this summer's box office also affects pricing.
Quick answer: Tickets for movies dropped to $7.84 per ticket during the third quarter, driven down more than 6%.
The reason or reasons, according to NATO (National Assn. of Theater Owners).

• 3D sales waning (Decreased total 3D admissions, according to the National Assn. of Theater Owners.)
• More children attending at lower prices than adults and teenagers
• More family films
• The average year-to-date price to go to the movies also went down, costing $8.05 per ticket. That’s compared with the $8.16 average yearly ticket price at the end of  the second quarter of 2013.
• Cheaper admission prices for summer family films. 

If you are thinking and viewing like me there are a ton of great movies out there, including Muscle Shoals, Gravity, Captain Phillips, Enough Said, Don Jon, .The Disneyland or Disney World inspired "Escape From Tomorrow" is good to a point and then falls off the cliff. It's weird, creepy-bad and just dumb with too many endings. Get out, see something good.

One additional thought: But “Gravity” in 3D will not effect ticket prices until the fourth quarter.

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price, as in theatre tickets and 3D sales waning. 
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Wear Green, As In Green Shoes In The NFL: To Promote Mental Health Awareness Costs NFL Bears Wide Receiver $10,500 And He Doubles The Fine To $21K.

Last Thursday October 10th, Chicago Bears wide receiver Brandon Marshall wore green football shoes in game against the New York Giants. Costs him $21,000 to promote a cause and charity of his. It is part of Promotion in the Nine P's of Marketing.

Marshall was attracting attention and promoting Mental Health Awareness Week. It has been reported that Marshall has been treated for a personality disorder in the past.

Marshall posted NFL's letter informing him of the fine, and he wrote on Twitter:  "Football is my platform not my purpose. This fine is nothing compared to the conversation started & (sic) awareness raised."

Marshall also said he had planned to match any fine with a donation to his own foundation, which supports mental health awareness.

He also plans to auction off the shoes and donate the proceeds to charity, too.Marshall has use "Planning," "Presentation," "Partners," "Promotion," and "Passion" in the Nine P's (9P's) of Marketing. I'd also add "Partners," or Alliances/Partnerships in the Nine P's of Marketing

Need more business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product (and/or Services). "Product" in the Nine P's of Marketing refers to either/or, or both.
• Place (Distribution)
• Price
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Part Of "Place," Or Distribution In The Nine P's Of Marketing, Wal-Mart Selling Groceries Online.

Wal-Mart has begun selling groceries online in Canada. Their planning includes "Place" aspects in Marketing and the Mantra of Marketing:, which is Marketing's job is to create, communicate and deliver value to a target market at a profit.  Market Management needs to “Create Value,” “Communicate Value,” and “Deliver Value.” There are three businesses here:  Product Management; Brand Management; and Customer Management. Their value is increase distribution and delivering for their customers and potential customers.

Wal-Mart Canada started selling a range of nonperishable groceries online, which may expand into fresh and frozen items, and more variety. They are expecting the online grocery business to expand and multiply.

Here is a little on distribution or what is defined as "Place."

"Place," also known as Distribution variables, in Marketing is defined as:

• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, at the right time, at the right price. 
• Consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Companies need to develop steps in an effective and efficient distribution plan, objectives, strategies, and tactics, plus execution. Plus proper, smart, mutually beneficial channels of distribution. 

Visit here for more facts and true Marketing and Advertising Trivia.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Interesting Take: Combining Promotion, Planning And Place In the Nine P’s OF Marketing, With The Government Shutdown As A Marketing Catalyst.

Develop foot traffic. Increase awareness. Get out. Take a stand. Buy some coffee. Interesting way to promote. Starbucks wins by taking both sides.

Starbucks is using the media. They are combining "Promotion," "Presentation," "Planning," and "Place," with some "Passion," in the Nine P’s of Marketing. The retailer Starbucks is using the power of their 11K stores to help solve the gridlock in Washington, but more importantly, they are giving “People,” potential customer a way to come to their stores and consume products and services. urging Americans to sign a petition.

Starbucks’ "Come Together" petition calls for the government to pay its debts on time and develop a long-term budget plan.

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. Starbucks is using a number of the Nine P's/9P's.

The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

It Takes More Than A Logo Change. How About Products, Prices, Promotion, Place, Partnerships, Presentation and Passion, In the Nine P's to Bring Customers Back.

Wow to an "easy" fix of "Promotion" and branding for J.C. Penny's.  J.C. Penney hopes its classic logo will bring customers back  It takes much more after all of the missteps taken by past management.Hope is not a strategy.

Start with better "Planning" and knowing your "People."  How about looking and reviewing the Nine P's, including Products and Selection, Prices, Promotion, Place, Partnerships, Presentation and Passion, in the Nine P's of Marketing to bring customers back to J.C. Penny's.

J.C. Penney management is continuing to undo the dramatic and poor decisions made by former CEO Ron Johnson and his team. They are scrapping the the American flag-styled logo introduced in '12 and going back to its classic logo. But that may be a first and expensive step it is not what their shoppers really want. It's just an umbrella.

The company is also dropping its "jcp" branding.  Changing the logo is an expensive one to implement, both instore and on the exterior, plus advertising and "Promotion."

Their spokesperson said: "The change will give our loyal customers a sure sign that we're still the store they know and love,." Really. It needs to change much more. Look at the Nine P's of Marketing. Many of their loyal customers moved on to their competitors during these tough economic times.

There's a lot for JCP or J.C. Penny's to consider. They have lost sales, their customer base, and the reasons and benefits their potential customer saw in shopping at the store. They need to unique selling propositions.  
Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Partnerships Take On All Kinds Of Forms. Partners and Strategic Alliances in the Nine P’s, with Nissan and NY Taxi Commission As An Example.

A number of important strategic philosophies and practices guide Marketing planning, tools, variables, efforts and/or Marketing relationships/partnerships. 

The Nine P’s/9P’s can be used successfully by product and service companies selling directly or indirectly to consumers (B2C), to intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

Marketers can’t usually create customer value and build customer relationships by themselves. 

But here’s an interesting one.

• Car manufacturer Nissan is vowing to press ahead selling taxis in New York this month despite a court ruling. The court ruling voids its “exclusive” ten year contract with the city.

New York State Supreme Court Judge Hagler said that the NY City Taxi and Limousine Commission “exceeded its authority” by awarding Nissan the contract to “exclusively” supply all taxis for the next ten years. Was it too sweet a deal? 

Companies and marketers  usually work closely with other company departments (inside partners) and often with partners and alliances outside the firm. In this case it’s with a commission and a car manufacturer signing an exclusive ten-year deal.

Changes are occurring in how marketers connect with their suppliers, channel partners and others. I use the Nine P’s as a Marketing concept and “Partnerhship is one of the nine P’s, a joint partnership; the joint relationships, partnerships and strategic alliances. I describe it further "as a  relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise." Usually it is used as a plural noun or “Partners,” not Partner. 

Partnership and cooperative agreements are formed that enable parties to bring their major strengths to the table and emerge with better planning, products, services, promotion, distribution and ideas than they could produce on their own.

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners (The example here in this blog, but the example includes other P's, such as "Price," "Promotion," "Planning."
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

How Much Does A 30-Second TV Spot Cost In The Finale of AMC’s “Breaking Bad?”

It has been reported that to advertise in AMC's "Breaking Bad" finale it will cost some marketers and advertisers as much as a :30 spot in show such as "American Idol" and "Modern Family."

Spots in "Breaking Bad" were between $200K and $400K, and these amounts excluded production costs and fees for actors, casting, sets, equipment, advertising agencies, directors, crew and other personnel.

A premium can be charged or a preferred position for a typical 30-second spot in the finale.

To compare the Super Bowl is our country’s highest-profile advertising showcase, with households staying glued to their screens and not using TiVo-type products and services during the ads.

How many will watch Breaking Bad in real time?

Marketers get a huge audience, but they also face high expectations especially when the audience can judge and be a critic with the click of a mouse or remote.  With the high price tag, it’s a lot to spend if the creative is poor or dumb, lacks strategic direction, or just plain awful.

AMC wanted to maximize revenue so it asked marketers to buy other ads, on AMC programing plus We TV and IFC.

You might wonder the $300,000 to $400,000 price  isn’t near ABC”s asking price of  $900,000 for ads in the series finale of "Lost" in 2010, and less than the  $1M finales of "Seinfeld," "Friends" and "Everybody Loves Raymond."

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion (TV spots and advertising are under "Promotion;" One of the elements or components.)
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Put the Burger King Satisfries Right Next To The Pop-Tart Ice Cream Sandwich at Carl's Jr., The Nine P's and More

This week Burger King announced that it is launching a french fry innovation: crinkle-cut, like old-fashioned fries with 30% less fat and 20% fewer calories than BK's current fries. If you are keeping track they are 40% less fat and 30% fewer calories than McDonald's fries.

They will not replace BK's classic fries (which have been changed many times to compete in the fast food marketplace, i.e. McDonald's, but to be sold in addition to them.

I was thinking of those other fast food innovations, such as:

• Taco Bell's Doritos Loco Tacos
• Carl's Jr.'s Pop-Tart Ice Cream Sandwich
• Starbucks/Danone Greek Yogurt Parfait (Probably more healthy)
• Jamba Juice's Quaker-Branded Boost
• Popeyes' Zatarain' Butterfly Shrimp
• Subway's Crunchy Chicken Enchilada Melt
• Carl's Jr. and Hardee's Jim Beam Bourbon Burger

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful.

There are specific demographics the fast food operators appeal to.  Many times and occasions, it is targeting, heavy-users, males, 18-24.

In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's. Next week I am giving a Marketing presentation titled: “Effective Targeting with the Nine P’s for a Great 2014!"

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product (It is important to innovate your product mix)
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

NBC's "The Million Second Quiz" Just Wasn’t Interesting? Possible Solution.

NBC's "The Million Second Quiz" Just Wasn’t Interesting, was it?

It had:

1. Disappointing ratings
2. Finale drew only 5.4 million viewers
3. Its play-at-home app failed
4. Never built an audience. Finale was below the series opening of 6.5 million viewers. It lost more than half its audience, by day five.

My gut says NBC will not try to keep the show alive in some way after its disappointing ten-day run.

But it could replace Ryan Seacreast with Neil Patrick Harris, who  is suffering from EHD--Excessive Hosting Disorder.

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

New Creative. It's Not Back To School. It's Back To The NFL, It's "Promotion" And "Partners" Under The Nine P's Of Marketing.

Including Old Spice, Verizon, Pepsi, Bud Light, Microsoft, Marriott, Campbell Soup, Visa, Bridgestone, Gillette and P&G's Tide brands, at least eleven NFL sponsors are launching new creative during 2013 opening games, between the Ravens and Broncos on Sept. 5th or Sept. 8th games. That advertising is under "Promotion," in the 9P's©2007.

Also under "Promotion" is sponsorships which are also under "Partner,"" in the Nine P's. It's been reported that the NFL sponsorships start at $10 million to $20 million a year and top off at up to $100 million. These branding initiatives started in 2002 for the NFL.

One sponsor is missing though. After 13 years Motorola decided not to continue as the sponsor of the headsets. The NFL will kick off without a logo on the headsets worn by the coaches. In the preseason the NFL logo was visible. No additional branding dollars using that.

One more big thing under "Presentation:" Beginning with the game from Dallas on Sept. 8, NBC on Sunday Night Football will introduce 360-degree, “Matrix”-style replays.

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion (Advertising falls here, plus sponsorships.)
• Partners (Sponsorships also fall here.)
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Looking For A Travel Deal? "Price," In The Nine P's, Relating to Price-Predicting And Price Deals For Airlines And Hotels In The Future.

Looking for a deal in finding a hotel room, or the plane trip to get there? Should you book now or later?

I'd like to recommend thesuitest.com, bing.com and kayak.com, where you can compare hundreds of travel sites at once. They have sophisticated ways to predict future "Price," and pricing.

I want to put these and additional examples into some context. I have taught 79 semesters of Marketing, Global Studies and Advertising at USC, Pepperdine, CSUN, Loyola Marymount. I'm a guest speaker at UCLA, USC and CSUN and other schools  and I am a Marketing Expert in court and have my own marketing firm at Londre Marketing Consultants, LLC. I have a copyrighted concept which shows marketing planning with objectives, strategies and tactics. One of the Nine P’s/Nine P’s ©2007 in Marketing and the study of Marketing is “Price:” The pricing and promotional offers in marketing would be found under "Price," in the Nine P's/9P's.

Price/Pricing, in Marketing: 

• The amount of money a consumer is willing to pay to obtain the product. 
• The newest site is thesuitest.com, a hotel booking site with the feature---The Hotel Time Machine, forecasts the chances that the room rate with rise or fall and if the hotel will sell out. Start here and add where you want to go. 
• All aspects regarding "Pricing."
• Includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.    

Pricing decision making also involves adjusting prices for companies, including related travel services concerning the competitive environment, economic situations and involve buyer perceptions.

Prices are a key positioning factor and must be decided in relation to the target market, the product and service assortment mix, and the competition. Plus as a consumer you can save money and find a better flight or room. Do you hear the words..."upgrade, please?"

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.