Over-Hyped? The Movie "Anchorman 2" Was Not A Hit Despite Its Incredible Number of Tie-Ins and Promotional Components. Parts Of Promotion in the Nine P's of Marketing.

Let's do an update. Too much hype. Ratings haven't been great, just above average, with little steam in word of mouth (WOM). In November I wrote about the huge number of tie-ins for Will Ferrell's Anchorman 2. It appears from the box office figures Anchorman 2 is under-performing. It's not from late of awareness. Maybe it was too much awareness, activities, the movie itself and too much hype?

Along with the 2014 Dodge Durango, Pepsi, Will Ferrell's team had co-op promotion and marketing, "pure" hype, promotional videos and social media promotion for their new movie released before Christmas. They even moved the release date up in theatres near you. Here's more "Planning" for his movie; it first was scheduled to open on December 20th, but Paramount upped it two days and sent out PR , under "Promotion" that the new release date was now December 18th. Go to IMDb for more on Anchorman 2.

Ferrell reported: "This has been the most comprehensive amount of material I've ever participated in."  Good for him; that could of  helped build a big opening weekend. It didn't.

I taught a class on "What is Marketing? What is Advertising?" at Ucla School of Law in November. I started the class talking about Ferrell and "Anchorman 2," which hadn't come out yet.  I reported that the specific tie-ins with Dodge (which I had seen) were better for Ferrell and his movie/movie box office than the Dodge truck's promotion. Add the same for Pepsi, in my opinion.

These observations and my comments were based on talking to many movie goers, Marketing  and advertising pros, attorneys, law students and others for the past two months now.  My observation and Marketing premise were true. There was confusion when Ferrell partnered with the auto promotion. Some thought it was Ford. Others Chevrolet. Coke versus Pepsi. Same problem, in this Marketing scenario  and Marketing case.

"Anchorman 2" has great "Planning" and "Promotion," in the 9P's of Marketing.But did it have too much Ferrell?  Too much awareness?  I compared it to the endless Meg Whitman spots for the governorship of California years ago. She ran too many spots. People lacked interest in her.  But I reflect that was a very different market and product/service  mix. I did use the nine P's of Marketing both times, in the classroom at Ucla, USC and CSUN.

By the way, the over hype of Ferrell and by Paramount had "Partnerships" that included more than 50 promotional videos and snack items. "Anchorman 2" had been setting itself apart with this incredible promotional volume, in "Promotion," in the 9P's of Marketing. Too bad. The movie and its movie Marketing didn't live up to the hype, ...yet?

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." With "Anchorman 2" it will be the movie going audience. Males and females, under 25 and over 25 years of age.  People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Demographics and geographjics are vitally important in marketing and media planning, especially in budgeting of "Promotion" dollars.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion (There are eight components I presented at Ucla School of Law in my "What is Marketing? What is Advertising? presentation. I include all of the 9P's of Marketing, too)
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

When A Marketing Partner Let's You Down For The Holidays: Amazon's Partner UPS Under Delivers Christmas Packages.

Amazon is making up for mistakes made by its "Partner," UPS. Amazon is  in offering $20 gift cards and refunds on shipping after UPS under delivers. If you haven't heard UPS was overwhelmed by the volume and was unable to deliver Amazon packages by Christmas.

Amazon has cited failures in the distribution channels and network of UPS and continues saying that Amazon's own fulfillment center processed and delivered to UPS on time for its holiday deliveries. It's interesting to note that UPS has more trucks, vans, tractor trailers plus motorcycles, while competitor FedEx has more jets, but fewer trucks, vans, tractor trailers and motorcycles. In Marketing I teach that delivery is under "Place," in the Nine P's of Marketing.

Here is a little on distribution or what is defined as "Place."

"Place," also known as Distribution variables, in Marketing is defined as:

• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, at the right time, at the right price. 
• Consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Companies need to develop steps in an effective and efficient distribution plan, objectives, strategies, and tactics, plus execution. Plus proper, smart, mutually beneficial channels of distribution. 

Visit here for more facts and true Marketing and Advertising Trivia.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

The Movie "Anchorman 2" Is A Hit With Tie-Ins and Promotional Components Before It Opens.

Along with the 2014 Dodge Durango, Will Ferrell has co-op promotion and marketing, "pure" hype, promotional videos and social media promotion for his new movie releasing before Christmas in theatres near you.

He reports: "This has been the most comprehensive amount of material I've ever participated in."  Good for him; they will help build a big opening weekend.  I taught a class on "What is Marketing? What is Advertising?" at Ucla School of Law last week and reported that tie-ins with Dodge were better for Ferrell and his movie than the Dodge truck's promotion. This was based on talking to many attorneys, law students and others for the past month.  There was confusion of whom Ferrell partnered with in the auto promotion. Some thought it was Ford. Others Chevrolet.

"Anchorman 2" has great "Planning" and "Promotion," in the 9P's of Marketing.

Paramount has "Partnerships"  that includes more than 50 promotional videos and snack items from star Will Ferrell and director Adam McKay.

"Anchorman 2" has been setting itself apart with promotional volume.

Here's more promotion for his movie; it first was scheduled to open on December 20th, but Paramount upped it two days and sent out PR , under "Promotion" that the new release date is now December 18th. Go to IMDb for more on Anchorman 2.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." With "Anchorman 2" it will be the movie going audience. Males and females, under 25 and over 25 years of age.  People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Demographics and geographjics are vitally important in marketing and media planning, especially in budgeting of "Promotion" dollars.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion (There are eight components I presented at Ucla School of Law in my "What is Marketing? What is Advertising? presentation. I include all of the 9P's of Marketing, too)
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

The Nine P’s Of Marketing: With Cinnabon’s Product Mix, Now With Jim Beam And Its Pinnacle Cinnabon Vodka.

Fascinating how popular the "Cinnabon" flavor has gone from mall to grocer shelves and now liquor stores. Let’s take “Product,” in the Nine P’s for Cinnabon. We have product categories of:

• Cinnabon baked goods,including  CinnaBite, the classic roll, CinnaSweeties, Crmel Pecan Cinnabon, Cinnabon K-Cups for coffee, CinnaPacks,  Center of the roll, Minibon, and Cinnabon Stix
• Beverages, include Mochalatta Chill, Chillattas, Creamy Chillatta and Tangy Chillatta.
• And let’s add liquor or the new Cinnabon-flavored Vodka.

As part of “Promotion,” “Product”, “Partnerships,” and more in the Nine P’s,  Cinnabon is teaming up with Jim Beam to develop Pinnacle Cinnabon Vodka. It's "Presentation" will launch nationwide early next year.

Sampling is part of Sales Promotion, under “Promotion.” Pinnacle will launch Cinnabon Vodka backed by a sampling tours at parties, bars and brunches.

The marketing  and brand managers are angling the flavor and the line extension at the growing number of women buying spirits. The Targeting or “People“ is also in the Nine P’s/9P’s of Marketing.

Need business, marketing and advertising insights? More uses and examples of the Nine P's? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product, in this example I am using Cinnabon products and stores, which you could find at a mall and that would be under distribution bor "Place," too. 
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.