Employees Gripping In Social Media. Employees Fall Under "People/Targeting" In The 9P's, And Examples Under Promotion (Not All Positive) in the Nine P's Of Marketing.

In tweets and posts, our government agencies protect workers' rights to say what they want about where they work. 

In most cases it's illegal for an employee to be fired for a post about working conditions, on salary, pay, hours, assignments, difficult supervisors or superiors, dress codes, or other issues.

Employers shouldn't try to restrict workers' freedom of speech or retaliate by firing if there's a post they don't like. Owners and employers  also can't resort to other disciplinary measures, which may rule suspensions, reprimands, pay cuts and promotion denials.

Workers who complain about employers on social media can't be fired if they're involved in what's called "concerted activity," or joining with fellow workers to improve working conditions, according to the NLRB (National Labor Relations Board). 

Posts and tweets fall under "Interactive/Internet/Web, Digital Media, Social Media, in the 9P's

There are eight components under Promotion in the 9P's. 

• Personal Selling/Sales Force; 
• Advertising; 
• Sales Promotion; 
• Collateral Materials; 
• Direct Marketing (also referred to as Action or Direct Response Advertising); 
• Interactive/Internet/Web, Digital Media, Social Media; 
• Events and Experiences; 
• Public Relations. 

At USC School of Law, UCLA School of Law and at Southwestern School of Law I have given variations of a  presentation, with CLE credit, titled “Confusion between Marketing  & Advertising: Why and what difference does it make to Law Students, Judges and Lawyers. Plus the Nine P’s of Marketing.”

I use specific, current examples of Yelp.com, Verizon, Metro/Expo, small businesses and large businesses. Plus the famous Sleekcraft factors.

I am going to add examples under People/Targeting with posts and tweets.

 I present contemporary examples; the presentation is fun, educational, and interactive. I have also given international/global seminars and my talk will use both USA and global examples.

As a Marketing and Advertising expert, for the past 35+ years  I have worked full-time in Marketing while teaching Marketing and related subjects to graduates and undergraduates one, two or three nights a week at USC, CSUN, LMU CSUN among others.

My expert witness cases have involved: marketing; advertising; breach of contract; business practices; business and professions code compliance and violations, including unfair competition, unlawful, or unfair, or fraudulent business activities; contracts, sponsorships; false advertising; trade libel; media; trademark infringement; intellectual property; patents; usage of models; advertising agencies; trade secrets;  client business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. Cases involved contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media.

I have copyrighted and developed the Nine P’s of Marketing They include “People” or target market(s), Product” or Service, “Price,” “Promotion,” “Place” or Distribution, “Planning,” “Partners,” “Presentation,” and “Passion.”It's different out there. Beware. Or be aware of what's out there.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

There is much more on the 9P's at here or here. In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) 
• This "P" is important especially for my example. Employees are a target for corporate materials and communications. Their own company's communication. 
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more, or additional focus on the "Customer," or "People," when you add "your" own employees.
• "People," market segments utilizing demographics,  geographics,  psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Companies will also target different consumers on a CPM basis, which is under media planning or Cost Per Thousand." While People or targeting has almost always been left out of the traditional "Marketing Mix," company employees sometimes are the last to know about a companies new offer, products or initiative
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

What color or colors are used in the Apple logo? Planning Is One Of The Nine P's Of Marketing.

A is for Apple. M is for monochromatic. R is for red or Rainbow, which turns into Monochromatic.
Some Apple devotees and others miss or still remember the rainbow Apple logo, with the multi color strips or bands. 

While the first logo was hand drawn in 1976 and was a bit lopsided, the rainbow logo existed from 1977 to 1998. It’s been 17+ years. 

Since 1998 it’s been blue, black, beige, chrome, silver and presently a silhouette or monochromatic for the past 15 years. 

Steve Jobs was presented with two versions: one with a bite and one without. He liked the bite out of the apple since it would not be confused by consumers for a cherry. Now the leaf is an essential part and was trademarked in 2012. 

Originally the logo for Apple was a wood-cut depicting Sir Isaac Newton and the words "Apple Computer Co."

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People
• Segmentation and Targeting: There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning, and add research. 
• Promotion, last year Apple used hundreds of decals slapped on their MacBook Air, in a TV spot labeled "stickers," which is under Advertising--- one of the eight components under Promotion, in the 9P's. 
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Mad Men: Starts Up Again Next Sunday April 5th through May 17th: How Much Does An Ad Cost?

The story of Mad Men is about relationships and about stories regarding Madison Avenue advertising men and women. From the NYT on Don Draper who is played by Jon Hamm: 

• "Don Draper has earned a reputation as a peerless advertising copywriter, a decisive office leader and a debonair ladies’ man — not to mention an incorrigible alcoholic, an unrepentant adulterer, an inadequate parent and an identity thief."

The producer for "Mad Men" discussed the show's ad campaigns, in Esquire, or how they use advertising and creative to tell or help tell a story:

• "The ad campaigns in AMC's Mad Men" were created to provide a glimpse into the minds of the show's characters and to push along the story, said Josh Weltman, co-producer ...""

• In advertising, I create ads and messages to reap a financial payoff. In the show, I helped create ads and campaigns in the hopes of reaping an emotional payoff," 

A 30-second spot in the final episode on May 17th is currently commanding $400K and is expected to approach $500,000.  These amounts excluded production costs and fees for actors, sets, equipment, advertising agencies, directors, crew and other personnel.  

Read more about advertising, media costs, and advertising trivia for the Super Bowl and more here. 

Can't wait for the ending of Mad Men on May 17th and the adventure starting April 5th.  

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution) 
• Price
• Promotion, Advertising is one of the eight components under Promotion in the 9P's of Marketing
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

NFL Is Suspending Its Blackout Policies for 2015-2016: Affecting Only A Few Teams And/Or Markets Of The 32 NFL Teams.

Well, we won't see the last minute or last three days of ticket sales drives for a few of the local teams. Actually there wasn't much buzz because there were no blackouts.

The NFL is suspending its controversial TV blackout policy for the 2015 season. Advertising and viewership would fall under Promotion and "People," in the 9P's of Marketing.

Here's a little input: Ten percent of games were blacked out in 2010, but none was last year. .

What is the NFL policy or Rule?

•  The rule blocks the local broadcasts of NFL football games in which fewer than 85% of seats have been sold 72 hours (three (3) days) before kickoff. 

Did you know or remember last year that the FCC voted to scrap  the rule banning cable and satellite providers from televising blacked-out games locally.

It's tough out there. Be armed with the facts.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People:
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion: Advertising in a NFL game telecast would fall under Promotion and Advertising is only one of the eight components under Promotion. 
• Partners: NFL partners with CBS, FOX, ABC/ESPN and NBC. 
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Delivery By Drones.For Amazon, File That Under "Place" In The Nine P's Of Marketing.

Amazon is continuing to research and begin more testing on the viability of delivery drones. Regulators have granted Amazon permission to conduct test flights.

A little more background:

• In December 2013 Amazon wanted to pioneer the use of small unmanned copters/drones to deliver books and other items.
• Amazon wrote to the FAA (Federal Aviation Administration) last December. The FAA granted Amazon an "experimental airworthiness" certificate for its drone design.
• The FAA on February 2015 proposed rules for commercial drone flights that wouldn't permit such automated activity. This aircraft needed to be within sight at all times

Now the FAA has said that Amazon can fly its drones to test. But set up some rules:

1. Only during the day
2. Within 400 feet of the ground 
3. Within sight of an operator, who has a traditional pilot's license.

It's tough out there, especially being on time and being able to deliver. Beware.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People
• It's about Segmentation and Targeting.
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution): This is where Amazon and the drone fall. It's about shipping and delivery.
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

More Hype From The NFL. Are the Major Pieces Really Falling Together?

Let the hype begin, Sam Farmer and the LA Times.  More hype in the paper than objectivity. 

In today's LA Times there is a story on the planning (one of the 9P's of Marketing) for the NFL to come to LA.

Three years to build?

First construction permits in nine months?

Parking?  The numbers seem exaggerated with the need for 21K and 9K from the stadium's surface and underground spaces but many coming from nearby office and retail buildings. 

World’s largest billboard, one visible to 35 Million travelers. Really?  

That would be 67% of all domestic travelers and 49% of all international and domestic travelers based on LAWA ( Los Angeles World Airports) traffic numbers. 

I’m not sure how you could generate statistics like that.  Can believe 49% or 67% of passengers can even see out of the planes.  

Let’s factor into the equation how many passengers are asleep or don’t care…

No NFL football since 1994 but there's been plenty of USC and Ucla football. 

More to come I'm sure from the NFL. Who's going to pay for all of the infrastructure?

It  will be tough out there, for the NFL to come to LA, using their dollars. Beware.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People: It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution): Inglewood
• Price
• Planning
• Promotion
• Partners: Pleanty of Partners. NFL, Kroenke, Inglewood, HKS and its consultants. 
• Presentation
• Passion: May be mixed here. It's been 21 years and the Rams and Raiders didn't leave here with a lot of sadness. 

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Looking For A Marketing and/Or Advertising Job. One Major Resource From Larry Steven Londre And Londre Marketing Consultants.

"So, tell me about yourself."  It's the most frequently asked question in the interview process and also the best opportunity to deliver the most compelling reasons to hire you.

Ask yourself that question, right now.

Write it down and read on.

Come back to that question.

Practice your answer.

Good interviewees ask questions. Try to take control on the interview by having a few “short stories” about you.

Over the years, many have inquired about my tips and suggestions in assisting them in their job search. Plus preparing for job interviews.

I have chaired and ran the Advertising Club of Los Angeles Internship program for 25 years.  We placed more than 1,695 summer internships in paid jobs. I have taught 79 semesters over 40+ years by teaching one, two or three nights a week while working full-time in Marketing as a Marketing Expert, Consultant or Senor Managing Partner.

For over a dozen years I have decided to update this Londre Marketing Consultants document every year. Plus post it on my website. How to Find and Land a Job-2015        

One of the most important documents you will ever create. Your resume or CV.

Preparation is key and important, for both the development of your resume and for the interview process

Take time to think and review. Don’t short change yourself and spend less time than you need to.

Have your resume, interviewing and research skills perfected.

It's tough out there. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  
• Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Smart Product. Smart Packaging That Can Talk to You, Potential Purchaser And User. Strategic Partnerships. All Examples In Nine P's Of Marketing With Johnnie Walker Blue.

According to liquor experts, you'll be able to see and hear "amazing new consumer experiences in the future." New smart labels, packaging and add anti-counterfeit, too.

There's a new smart label, bottle and "Product packaging" under the Nine P's of Marketing. They are from Diageo and the label and bottle can "talk" to your smartphone using near field communications (NFC).

The "prototype" Johnnie Walker Blue enables the brand to send targeted, personalized promotional messages to potential consumers or users, in store.

The strategic partnerships is created by the Norwegian printed electronics company Thinfilm, in partnership with Diageo.

The potential purchaser or consumer can read the tags embedded into the label .

So you can see, hear and track a bottle from manufacturing and distribution to wherever it’s being consumed. There will be tech or technology to see if the bottle has been tampered with.  Plus counterfeiting and black market  issues.

It's interesting out there. So many aspects of the 9P's of Marketing.  Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Product Or Service Changes in Baseball And The Nine P's Of Marketing. Speeding Up The Old Game For People And Fans.

Here's a short list.

Major League Baseball is implementing new rules which will change the game.  Hoping to get more "People, in The 9P's interested again in the slow moving baseball at the Major League level.

 Rule to speed up play:

• Requiring managers stay in the dugout during replay challenges. No allowing or penalizing them if they come on the field. 
• Hitters keeping at least one foot in the batter's box during at-bats. Mike Trout has been notorious for stepping outside the batter's box and slowing down the pitcher and the game
• Prompt return to play after TV spots/commercial
• Timed pitching changes.

Baseball is trying to compete with other sports and has been losing younger demographics and their interest, during the season and during the playoffs and world Series.

It's tough out there for all sports to compete for fans' time. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People
•  It's about Segmentation and Targeting; 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• I have added this interesting fact. Less than half (46%) of U.S. kids younger than 18 are living in a home with two married heterosexual parents in their first marriage. This is a marked change from 1960, when 73% of children fit this description, and 1980, when 61% did. 34% of children today are living with an unmarried parent—up from just 9% in 1960, and 19% in 1980. In most cases, these unmarried parents are single.However, a small share of all children— 4%–are living with two cohabiting parents. —Pew Research.
• Product
• Place (Distribution)
• Price
• Planning. Baseball has been looking at negative numbers.  The research in the younger demographics is not good compared to other sports including NCAA football and NFL
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Blending And Using The Nine P's Of Marketing: Apple Pay With Whole Foods And Components From The 9P's Of Marketing.

Let's put together... Retail, People (Targeting), Planning, Product and/or Service, Place, Pricing, Partners. I could add Promotion from the 9P's when I did a little homework and read about WF and their PR. 

How can I do that with an example  about Whole Foods. Here's how...

Whole Foods is different. it's not your typical supermarket. It says about itself..."At Whole Foods Market, "healthy" means a whole lot more. It goes beyond good for you, to also encompass the greater good. Whether you're hungry for better, or simply food-curious, we offer a place for you to shop where value is inseparable from values."

WF was one of the first retailers to adopt Apple Pay (their mobile payment system ) last October, 

For WF, some observations:

• Shoppers are digitally savvy. More upscale. 
• Apple Pay accounts for about 2% of the retailer's transactions.
• Faster checkouts
• Higher sales 

With the Apple Watch coming how will that translate in quicker checkouts, more shoppers, higher sales for Whole Foods and other retailers...we'll see. 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People: (Segmentation and Targeting) The shoppers and upscale shoppers at WF would fall under "Customer," or "People." "People," market segments utilize the categories of demographics, geographics, psychographics, behavioral characteristics and technographics (The Apple watch and pay system also would be vital component in understanding and using   the 9P's.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Involved, Working, Teaching in Marketing And/Or Advertising. You Need To Go To Ad Roulette.com. Blends Video And Audio TV Spots. Flat Out Fun. Entertaining. Marketing Insightful.

For your advertising education, the following website is brought to you: Ad Roulette. Some background.

While working full time in Marketing and Advertising, I taught Marketing and Advertising, one, two or three nights a week (with some weekends) for 79 semesters, 40+ years.  I used a concept of a "Wow" website. Every student needed to find a website that wowed the class.

Some online site they could use in marketing and advertising. I remember one clever student who typed into google "I need a wow website." The student came with a story.

So I bring this to you. If you teach or are a student of business, Marketing or Advertising you need to go to Ad Roulette. The website from the advertising agency GREY Berlin combines video and audio of two different TV spots or commercials.

It includes many different industries, companies, celebrity voice overs plus political ads. The combinations become "selling" messages of, in some cases, they say "higher, almost spiritual meaning.

I have sent this to some teacher friends, agency principals and other Marketing professionals.

Many times I say it's competitively tough to differentiate your product or service from others.  Here's a way to have fun and an advertising agency created it to differentiate the agency from others.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People It's about Segmentation and Targeting;
• Product
• Place (Distribution)
• Price
• Planning
• Promotion (Eight components including advertising. Seven more, with Personal Selling. Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Tonight, L.A. Marathon And Asics Light Up The Sky With The Power Of 29,100 Light Bulbs: That's "Presentation" In The Nine P's Of Marketing.

Companies want to stand out.Here's a bright idea. Lights and the L.A. Marathon. Tonight.

They want to have a Marketing and Promotional campaign materials which are well-planned, well-presented, well-written. Strategic Marketing and creative plays a big role in creating AIDA (Awareness, Interest, Desire and Action) in the overall presentation to your “People,“ your potential customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, and/or partners.

In my 9P's of Marketing, let's review "Presentation:" It's looking at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/views/clicks/exposure, experimental marketing involves engaging with consumers. Enabling consumers that allow them to feel the brand. 

In my Marketing and Advertising classes plus my Marketing Presentations at law schools and MBA classes one of the "P's” I focus on is “Presentation.”  I use examples from Wal-Mart, APPLE, Samsung and many others. Presentation is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind.

Asics America is one of the sponsors behind the LA Marathon. It's lighting up the sky tonight for promotion. They are activating 124 spotlights—the lumination of  29,100 light bulbs. They mark each mile on the L.A. Marathon from Dodger Stadium to Santa Monica.

Let's see it tonight. Should be spectacular with clouds tonight.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution):  For this example it is from Dodger Stadium to Santa Monica. Offering and promoting the right product at the right PLACE, at the right time, at the right price.  
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

A Wal-Mart Example: Under "People," in the Nine P's Of Marketing: It's called Segmentation,Targeting, And Add Promotion.

Just saw that Wal-Mart will promote women-owned brands with their logo.  They are increasing awareness in their branding and in the products that they sell. Both instore on on the web.

Wal-Mart will promote  (Promotion in the 9P's has eight different components) "Products" made by women-owned brands in their stores and on the web.

They are using March and their association with Women's History Month. Wal-Mart has a new "women owned" logo plus is featuring on their web pages and in their Promotion, which includes PR and Publicity.

It's tough out there. Here's another way to increase awareness. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People:
• It's about Segmentation and Targeting; 
• Women falls under demographics, targeting and segmentation as a step. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  
• Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.

• Product, for Wal-Mart on their shelves, in their stores and on the web. 
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Celebrate. Toast. Season 7: "MadMen" Returns April 5th At 10/9c. Promotion In The 9P's Of Marketing. It's Getting Close To Party.

Only weeks away and the promotions are starting.

                  Season 7: "MadMen" returns April 5th at 10/9c. It's getting close to party

Here’s more Promotion and Presentation in the Nine P’s of Marketing.

• There’s NY Mad Men Dining Week taking place later in March…,at least 34 restaurants are participating including '21' Club, Delmonico's, Morton's and Le Cirque with lunch promotions. Some are two-course prix-fixe at $19.69. That’s smart. 

• Not surprisingly about 50% of "Mad Men" menus are special cocktails. 

Check out:

• http://www.amctv.com/shows/mad-men
• http://www.londremarketing.com/documents/LondreMarketingConsulting-NinePs.pdf for more "Promotion," in the Nine P's of Marketing.

It's tough out there in the marketplace and it's been tough for Don Draper on Mad Men especially from his own actions. 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There may be questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product (Mad Men the show on AMC is a service and a product. The advertising in the show is part of Promotion, which includes eight components. 
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

New Tagline? Death of Slogans? Using A New Tagline From Nike, And Promotion, In The Nine P's Of Marketing.

I present a seminar and/or talk titled “Confusion between Marketing & Advertising: What is Marketing? Advertising? Use of Media  and Social Media. Plenty of Examples.”

Death of the tagline? I use the Nine P's of Marketing, and one of the nine components is Promotion. Promotion has eight parts.

We have a discussion on taglines or slogans so I found it interesting that while Nike's "Just Do It," is one of the most famous slogans, they have been going away from it.

In today’s media a few important points include a discussion on slogans/taglines:

• Advertising real estate is as small mobile phone screen
• Advertising real estate is as  large as a huge New York Times Square electronic board
• 140-character limit
• Six seconds of video

Recently I found an article with a quote from a Nike’s Marketing VP, who said: “People now demand us not to say “Just do it.” Now it’s “Help me just do it.”

Nike uses "There's always better" about golf clubs in a TV spot released today.

So it's Not "Just do it," or "Help me just do it," but "There's always better." I'm going to add that to my presentation and put it under "People," in the Nine P's of Marketing.
It's tough out there. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People:
• It's about Segmentation and Targeting; 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People."
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:
• Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments.
• Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Photos Of Dynamite On Instagram: Presentation Is One Of The Nine P's Of Marketing. Add Promotion, Another P for TSA Too.

I'll get to the dynamite in a moment. Want to give you some context.

I created and use the 9P's of Marketing to solve problems:

• Marketing problems. 
• Business problems. 
• Advertising problems. 

I describe "Presentation, in the Nine P's of Marketing:

• Look at “real” product and service experiences. 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s©2007 and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 

I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/views/clicks/exposure, experimental marketing involves engaging with consumers. Enabling consumers that allow them to feel the brand.

Think about positive and negative emotions in a presentation by a salesperson or sales force. Negative emotions narrow a person’s vision and propel selling behavior toward survival in the moment, especially new sales people --- “I’m frightened, so I’ll flee.”

Positive emotions do the opposite: They broaden people’s ideas and we sell longer and can be more perceptive, more creative. For the seller, positive emotions can widen our view of the potential buyer and the specific situation. Where negative emotions help us see trees, positive ones reveal forests. They can aid in devising unexpected solutions to the buyer’s problem. The effects of positivity during a sales experience can infect the buyer, making him or her less adversarial, more open to the possibility and more willing to make a purchase.

So why does  TSA (Transportation Security Administration) post dynamite photos on Instagram

They have representatives who search for photos of confiscated grenades, weapons and knives and then post on their Instagram account. They are creating awareness and interest.

From Adweek: "If (we) post a picture of a sword or a nine-inch-long knife with brass-knuckle handles, that's more likely to get more discussion going," Really...

It's tough out there. Beware. Never more true than looking at new TSA photos.

 Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People It's about Segmentation and Targeting; 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.

• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.