A Worldwide Best Seller. Cookie Or Biscuit Oreos Are a Big Deal. With New Product Introductions Or Under "Product" In The Nine P's. Plus Sales.

Oreo cookies have reported world-wide sales of $3.28 billion, last year.

It was 1912 that Nabisco (now Mondelez International) wanted to introduce a new cookie. Almost every company wants to introduce new products to increase and maintain sales under the marketing practice of the 9P's or Nine P's of Marketing.

Sales growth has been 60% higher since 2005.

I found that Mondelez International's Oreo cookie/biscuit dominates the U.S. market, accounting for 20% spent in the product category.

But let's go back.

Nabisco's original idea was to have two round biscuits or cookies made of a chocolate flavor, with creme in the middle or between the cookies or biscuits.

The press says the first Oreo is very like the original ones or the taste was but the design on the biscuit is different. 

Let's show some examples of new product or product line extensions.

• It was 1975, when Nabisco introduced the Oreo with "Double Stuffed."

• It was 1987, when Nabisco introduced the Oreo "Fudge Covered."

• It was 1991, when Nabisco introduced the "Halloween" Oreo.

• It was 1995, when Nabisco introduced the "Christmas" Oreo.

This month Nabisco introduced the "thin" or "thinner" Oreo. 

Add the Golden Oreos, Mint Oreos and Peanut Butter Oreos. 

Check here for Mini Oreos. 

Check here for Wonderfilled Oreos.

How about Oreo recipes.  Check these out.

If that's not enough check out Oreo-flavored Oreo cookies.

It's tough out there competitively. That's why new products and extensions are a hot topic for brand managers.

Beware. Plan and execute. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's of Marketing©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics plus solutions to marketing problems and opportunities. The Nine P's can be insightful. In Marketing, the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s/9P’s of Marketing can be used successfully by product companies, service firms, for profits entities and nonprofits “selling” directly or indirectly to consumers (B2C), to marketing intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

The Nine P’s include these important components:

• People:
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," "People," or potential consumers. 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  
• Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Planning:
• Using research, developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets “People," marketing mix, marketing budgets/expenditures and marketing allocations. It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
• Product or Services:
• New product development and products plus product extensions fall here. 
• The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
• Place (Distribution):
• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, with the right PARTNERS, at the right time, at the right price. 
• Consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price:
• All aspects regarding pricing. 
• The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
• Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
• Promotion:
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities.
• Activities that communicate the merits of the overall product, which include:
• Should we promote? 
• What should we promote? 
• To whom should we promote? 
• What economic and discount levels should we offer? 
• What form of promotion should we offer? 
• What features? 
• How frequent? 
• Partners:
• Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with other company departments (inside partners) and often with partners and alliances outside the firm.
• Great work can be the result of great partnerships!
• Presentation:
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 
• Passion::
• Those intense, driving or overmastering feelings, emotions in the marketing, developing, promoting and selling of products or services. Emotional, as distinguished from reason and rational decision-making; A strong liking for or devotion to some activity; deep interest in your partnership/presentation of any of the 9P’s© to any target or partner.
• As a brand manager or marketing manager it starts with “believing” in the product and services you market and sell. 
• And from research, it needs to show, in the “presentation” your passion for the product. 
• Many sales persons dispute the concept that many sales people can sell anything, whether they believe in the product or not. That may have been true in the past, before the web, when manufacturers, producers and sellers held distinct information and specific product advantages, with buyers having limited choices. Not now.:

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Need To Promote A Beverage Or Beverage Sales For Hot Summer Days? With McDonald's And "Promotion" Under The Nine P's.

Need to promote a beverage for a hot summer day? 

McDonald’s did and does. They promoted using outdoor media their McFlurry. This time they are using geographic area of Amsterdam. 

This is smart media planning and execution with "geographic" targeting and promotion, based on weather and temperature. That’s a unique twist this summer.

Adv agency JCDecaux promoted McFlurry on a billboard or OOH (Out of Home) which opens up to give customers a cup or container to get the beverage free of charge, at McDonald's.

The agency revealed the promotion on our national holiday the fourth of July. Amsterdam hit record breaking "heat." So at what temperature? The outdoor poster opens when the temperature or heat gets to 38.7 degrees Celsius, or 101.67 Fahrenheit).

When the temperature reaches a particular mark set by McDonald's and the agency with the outdoor board company, the outdoor watchers get the container. 

They still have to go to the local McDonalds to claim their beverage. Credit  agency JCDecaux.

It can be tough out there competitively and delivering sales. Especially when it's hot.

Advertising (with outdoor or OOH-Out of home only another part) is just one component under Promotion, and Promotion is just one of the Nine P's of Marketing. Beware. Plan and execute. So many parts of the Nine P's of Marketing to test and explore. 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising.

I own a copyright for this concept, the Nine P’s/9 P's of Marketing©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics plus solutions to marketing problems and opportunities. The Nine P's can be insightful. In Marketing, the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s/9P’s of Marketing can be used successfully by product companies, service firms, for profits entities and nonprofits “selling” directly or indirectly to consumers (B2C), to marketing intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

The Nine P’s include these important components:

• People:
• Looking for shoppers and purchasers such as Amazon and Google.
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," "People," or potential consumers. 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  
• Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Planning:
• Using research, developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets “People," marketing mix, marketing budgets/expenditures and marketing allocations. It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
• Product or Services:
• The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
• Place (Distribution):
• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, with the right PARTNERS, at the right time, at the right price. 
• Consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price:
• All aspects regarding pricing. 
• The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
• Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
• Promotion:
• Advertising is just one of the eight parts. There are eight (8) major, strategic components to promotion with this ccommunication element including personal and non-personal communication activities.
• Activities that communicate the merits of the overall product, which include:
• Should we promote? 
• What should we promote? 
• To whom should we promote? 
• What economic and discount levels should we offer? 
• What form of promotion should we offer? 
• What features? 
• How frequent? 
• Partners:
• Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with other company departments (inside partners) and often with partners and alliances outside the firm.
• Great work can be the result of great partnerships!
• Presentation:
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 
• Passion::
• Those intense, driving or overmastering feelings, emotions in the marketing, developing, promoting and selling of products or services. Emotional, as distinguished from reason and rational decision-making; A strong liking for or devotion to some activity; deep interest in your partnership/presentation of any of the 9P’s© to any target or partner.
• As a brand manager or marketing manager it starts with “believing” in the product and services you market and sell. 
• And from research, it needs to show, in the “presentation” your passion for the product. 
• Many sales persons dispute the concept that many sales people can sell anything, whether they believe in the product or not. That may have been true in the past, before the web, when manufacturers, producers and sellers held distinct information and specific product advantages, with buyers having limited choices. Not now.:

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Sometimes Competitors. Now Partners In A Project With Others. Promotion S'Mores Under The 9P's Of Marketing

S'mores history dates back to at least 1927 dated by a recipe from a Girl Scout handbook. Click here from some fun facts, recipes and more. 

S'mores are a great treat. Really, who doesn't like s'mores unless they are not perfectly made or melted but even those are good to eat and share.

To me there are only good things with s'mores or about s'mores.  They taste great.

What do you need?

Three items, chocolate, graham crackers and marshmallows. Plus a relationship with the three companies which at retail these "partners" goes back seven years.

According to Hershey marketing research, some 2.3 million s'mores are consumed each summer in the U.S.  But it takes three companies to promote. The companies goals have been and are to extend the summer s'mores season and increase sales.

Promotion with Partners in the 9P's means working with others using the nine P's of Marketing. Let's combine a bunch of companies and food items.  Let's put three companies together for a promotion and to increase sales opportunities for a summer, winter, campsite treat.

There's a new summer time treat promotion.  Let's blend Hershey's chocolate with Kraft Heinz's Jet-Puffed marshmallows with Mondelez's HoneyMaid graham crackers.  You may know that Mondelez International and Hershey Co. are  competitors.

There's a new video in a a new campaign that seeks to generate a bigger sales bang from s'mores season. I read that the brands will send s'more kits to 100 people, who share the video on social media and tag it with "#ShareSmore" and "#PickMe."

Fans ("People," in the 9P's of Marketing) are also asked to share their first s'mores experience.

It can be tough out there competitively and delivering sales. Advertising is just one component under Promotion, and Promotion is just one of the Nine P's of Marketing. Beware. Plan and execute. So many parts of the Nine P's of Marketing to test and explore. 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's of Marketing©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics plus solutions to marketing problems and opportunities. The Nine P's can be insightful. In Marketing, the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s/9P’s of Marketing can be used successfully by product companies, service firms, for profits entities and nonprofits “selling” directly or indirectly to consumers (B2C), to marketing intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

The Nine P’s include these important components:

• People:
• Looking for shoppers and purchasers such as Amazon and Google.
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," "People," or potential consumers. 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  
• Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Planning:
• Under planning it includes Mondelez International and Hershey Co., who are usually competitors.Using research, developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets “People," marketing mix, marketing budgets/expenditures and marketing allocations. It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
• Product or Services:
• The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
• Place (Distribution):
• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, with the right PARTNERS, at the right time, at the right price. 
• Consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price:
• All aspects regarding pricing. 
• The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
• Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
• Promotion:
• Advertising is just one of the eight parts. There are eight (8) major, strategic components to promotion with this ccommunication element including personal and non-personal communication activities.
• Activities that communicate the merits of the overall product, which include:
• Should we promote? 
• What should we promote? 
• To whom should we promote? 
• What economic and discount levels should we offer? 
• What form of promotion should we offer? 
• What features? 
• How frequent? 
• Partners:
• In this post it's Hershey's chocolate with Kraft Heinz's Jet-Puffed marshmallows with Mondelez's HoneyMaid graham crackers.  
• Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with other company departments (inside partners) and often with partners and alliances outside the firm.
• Great work can be the result of great partnerships!
• Presentation:
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 
• Passion::
• Those intense, driving or overmastering feelings, emotions in the marketing, developing, promoting and selling of products or services. Emotional, as distinguished from reason and rational decision-making; A strong liking for or devotion to some activity; deep interest in your partnership/presentation of any of the 9P’s© to any target or partner.
• As a brand manager or marketing manager it starts with “believing” in the product and services you market and sell. 
• And from research, it needs to show, in the “presentation” your passion for the product. 
• Many sales persons dispute the concept that many sales people can sell anything, whether they believe in the product or not. That may have been true in the past, before the web, when manufacturers, producers and sellers held distinct information and specific product advantages, with buyers having limited choices. Not now.:

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

"Partners" In the Nine P's Of Marketing. Warner Bros. With LeBron James And Springhill.

I thought that this was timely. The post has to do with partnerships.

First, a note. As a character and as an actor, LeBron James is great and believable in "Trainwreck" from Universal.

You may not think or feel that you may not need to see him in action and dialogue on the screen. The big screen. Not on a court and a player, teammate screen.But you do. He's really good.

This superstar with his SpringHill Entertainment are now partners with Warner Bros. Entertainment for projects in TV, film, content and digital content.

WB president said:

• “LeBron James has one of the most powerful, well-known brands in the world and we are excited to be in business with him and his partner, Maverick Carter, and SpringHill Entertainment." 
• The combination of LeBron’s global media presence and Warner Bros.’ unmatched production and distribution expertise is a big win for fans everywhere.”

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• Entertainment of content, digital content, movies and TV have huge targets. 
• People are about Segmentation and Targeting; 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners (My example of James, Springhill and Warner Bros. 
• "A joint partnership; the joint relationships, partnerships and strategic alliances: 
• The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. Usually plural or “Partners,” not Partner. 
• It is important to partner with firms that have similar corporate philosophies. 
• Have agreed upon objectives and strategies.
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 30+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

In So Many Ways It Is Really Amazon Versus Google? And Google Versus Amazon?

It's about delivering messages. Delivering items.

It's about sales messages. Or specifically "selling" messages.

It's about "People, in the 9P's of Marketing with their smartphones. Google reports that "...fewer people wait to head to the mall on Saturday to go shopping, Thanks to smartphones, shopping now happens anytime and anywhere."

Sometimes it's simply clicking on selected search ads on Google to visit retailers. Or going to amazon.com.

It's about mobile retail sales.And it's about delivering them.

It's about loyalty programs and special sales. I will do a post on Google's Now program under or relating to the 9P's of Marketing. .

It's about the competitive service or "Place" in the nine P's of Marketing, and delivering products and services.

Now Google unveils  a "buy" or "purchase" button in ads for mobile business.

It's a test. Google is letting potential purchasers and consumers to purchase products by clicking through ads.

It can be tough out there competitively and delivering sales . Beware. Plan and execute. So many parts of the Nine P's of Marketing to explore. 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's of Marketing©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics plus solutions to marketing problems and opportunities. The Nine P's can be insightful. In Marketing, the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s/9P’s of Marketing can be used successfully by product companies, service firms, for profits entities and nonprofits “selling” directly or indirectly to consumers (B2C), to marketing intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

The Nine P’s include these important components:

• People:
• Looking for shoppers and purchasers such as Amazon and Google.
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," "People," or potential consumers. 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  
• Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Planning:
• Using research, developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets “People," marketing mix, marketing budgets/expenditures and marketing allocations. It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
• Product or Services:
• The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
• Place (Distribution):
• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, with the right PARTNERS, at the right time, at the right price. 
• Consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price:
• All aspects regarding pricing. 
• The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
• Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
• Promotion:
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities.
• Activities that communicate the merits of the overall product, which include:
• Should we promote? 
• What should we promote? 
• To whom should we promote? 
• What economic and discount levels should we offer? 
• What form of promotion should we offer? 
• What features? 
• How frequent? 
• Partners:
• Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with other company departments (inside partners) and often with partners and alliances outside the firm.
• Great work can be the result of great partnerships!
• Presentation:
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 
• Passion::
• Those intense, driving or overmastering feelings, emotions in the marketing, developing, promoting and selling of products or services. Emotional, as distinguished from reason and rational decision-making; A strong liking for or devotion to some activity; deep interest in your partnership/presentation of any of the 9P’s© to any target or partner.
• As a brand manager or marketing manager it starts with “believing” in the product and services you market and sell. 
• And from research, it needs to show, in the “presentation” your passion for the product. 
• Many sales persons dispute the concept that many sales people can sell anything, whether they believe in the product or not. That may have been true in the past, before the web, when manufacturers, producers and sellers held distinct information and specific product advantages, with buyers having limited choices. Not now.:

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

New Endings with 9P's 7/7/15

It's tough out there competitively. Beware.Plan and execute.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's of Marketing©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics plus solutions to marketing problems and opportunities. The Nine P's can be insightful. In Marketing, the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s/9P’s of Marketing can be used successfully by product companies, service firms, for profits entities and nonprofits “selling” directly or indirectly to consumers (B2C), to marketing intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

The Nine P’s include these important components:

• People:
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," "People," or potential consumers. 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  
• Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Planning:
• Using research, developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets “People," marketing mix, marketing budgets/expenditures and marketing allocations. It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
• Product or Services:
• The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
• Place (Distribution):
• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, with the right PARTNERS, at the right time, at the right price. 
• Consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price:
• All aspects regarding pricing. 
• The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
• Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
• Promotion:
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities.
• Activities that communicate the merits of the overall product, which include:
• Should we promote? 
• What should we promote? 
• To whom should we promote? 
• What economic and discount levels should we offer? 
• What form of promotion should we offer? 
• What features? 
• How frequent? 
• Partners:
• Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with other company departments (inside partners) and often with partners and alliances outside the firm.
• Great work can be the result of great partnerships!
• Presentation:
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 
• Passion::
• Those intense, driving or overmastering feelings, emotions in the marketing, developing, promoting and selling of products or services. Emotional, as distinguished from reason and rational decision-making; A strong liking for or devotion to some activity; deep interest in your partnership/presentation of any of the 9P’s© to any target or partner.
• As a brand manager or marketing manager it starts with “believing” in the product and services you market and sell. 
• And from research, it needs to show, in the “presentation” your passion for the product. 
• Many sales persons dispute the concept that many sales people can sell anything, whether they believe in the product or not. That may have been true in the past, before the web, when manufacturers, producers and sellers held distinct information and specific product advantages, with buyers having limited choices. Not now.:

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

It Was The End Of "Mad Men" In May And Maybe Is It The End Of McCann Erickson and Agency TM's Relationship (Partners) With American Airlines?

I'm putting two and two together. A could of random marketing and advertising plus media ideas together, which concern Mad Men.

Latest American Airlines advertising campaign is called "Going for Great." American Airlines is putting its advertising campaign and agency into review.

McCann and its related agency TM use Jon Hamm (Don Draper from Mad Men), as the voice over on TV and radio.

A little background: It was McCann purchasing Sterling Cooper which was featured multiple times during the final episodes of  MadMen.  Now American Airlines is putting its global account into review which has been with Interpublic's McCann Erickson and its agency TM for more than 20 years.

McCann has been invited to participate in the review and looks like it will.

• "We remain deeply committed to American Airlines here and globally and will participate in the review.”

American Airlines and U.S. Airways merged in December 2013.

American Airlines said that the “…The competitive landscape of our industry and the advertising industry has changed since the last time we put our business out for bid. We want to ensure we align ourselves with the right agency who understands our goals as the world's largest airline and can provide the best resources and services to meet our needs globally."

It's tough out there competitively. Beware.Plan and execute.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's of Marketing©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics plus solutions to marketing problems and opportunities. The Nine P's can be insightful. In Marketing, the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s/9P’s of Marketing can be used successfully by product companies, service firms, for profits entities and nonprofits “selling” directly or indirectly to consumers (B2C), to marketing intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

The Nine P’s include these important components:

• People:
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," "People," or potential consumers. 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  
• Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Planning:
• Using research, developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets “People," marketing mix, marketing budgets/expenditures and marketing allocations. It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
• Product or Services:
• The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
• Place (Distribution):
• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, with the right PARTNERS, at the right time, at the right price. 
• Consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price:
• All aspects regarding pricing. 
• The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
• Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
• Promotion:
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities.
• Activities that communicate the merits of the overall product, which include:
• Should we promote? 
• What should we promote? 
• To whom should we promote? 
• What economic and discount levels should we offer? 
• What form of promotion should we offer? 
• What features? 
• How frequent? 
• Partners:
• I like using "Partners" and McCann has been a partner with American Airlines for 20 years. 
• Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with other company departments (inside partners) and often with partners and alliances outside the firm.
• Great work can be the result of great partnerships!
• Presentation:
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 
• Passion::
• Those intense, driving or overmastering feelings, emotions in the marketing, developing, promoting and selling of products or services. Emotional, as distinguished from reason and rational decision-making; A strong liking for or devotion to some activity; deep interest in your partnership/presentation of any of the 9P’s© to any target or partner.
• As a brand manager or marketing manager it starts with “believing” in the product and services you market and sell. 
• And from research, it needs to show, in the “presentation” your passion for the product. 
• Many sales persons dispute the concept that many sales people can sell anything, whether they believe in the product or not. That may have been true in the past, before the web, when manufacturers, producers and sellers held distinct information and specific product advantages, with buyers having limited choices. Not now.:

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. 

Here to help. 

All the best.

Rent Is Too High For The Toy Soldiers: Sadly FAO Schwarz Is Closing But May Reopen.

Tomorrow FAO Schwarz is closing. RIP. But there may be a new location. Read on.

It's been around since 1870.

Shoppers visit but don't buy.

There's a "Save FAO Schwarz" page on Facebook.

Numerous stories and enormous publicity or part of "Promotion," in the Nine P's of marketing. .

It was a tourist destination.

 It's about too high of rent, too high of prices, and they don't fit or can't fit into the neighborhood of Tiffany, the Plaza Hotel, the Apple store, Cartier, Valentino and Armani.

It's the same store that Tom Hanks in "Big" played the piano as a toy inventor. He and Robert Loggia played "chopsticks" on the giant floor piano. Great movie. Great scene and great publicity.

A great bit of luck in product placement in the movie "Big." For sure.

We were there last December and January. What a fun store with so much merchandise and candy; it was packed.

They are looking for another NY location.

BTW: According to Cushman & Wakefield real estate trends, the upper Fifth Avenue area has one of the nation's highest rents, with ground-floor units like the space for FAO Schwarz, goes for an average of $3,683 per sq, ft. a year.

This FAO Schwarz story has a bunch of parts of Marketing, involving merchandising, "Promotion," "Place," Products, "Presentation" and more under the 9P's of Marketing.

At USC School of Law, UCLA School of Law and at Southwestern School of Law I have given variations of a  presentation, with CLE credit, titled “Confusion between Marketing  & Advertising: Why and what difference does it make to Law Students, Judges and Lawyers. Plus the Nine P’s of Marketing.”

I use specific, current examples of Yelp.com, Verizon, Metro/Expo, small businesses and large businesses. Plus the famous Sleekcraft factors.  I added FAO Schwarz.

I present contemporary examples; the presentation is fun, educational, and interactive. I have also given international/global seminars and my talk will use both USA and global examples.

As a Marketing and Advertising expert, for the past 35+ years  I have worked full-time in Marketing while teaching Marketing and related subjects to graduates and undergraduates one, two or three nights a week at USC, CSUN, LMU CSUN among others. There are many parts to marketing and "Promotion." They include advertising, sales promotion, publicity, events and experiences, PR, personal selling, internet/web, direct marketing and more.

My expert witness cases have involved: marketing; advertising; breach of contract; business practices; business and professions code compliance and violations, including unfair competition, unlawful, or unfair, or fraudulent business activities; contracts, sponsorships; false advertising; trade libel; media; trademark infringement; intellectual property; patents; usage of models; advertising agencies; trade secrets;  client business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. Cases involved contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media.

I have copyrighted and developed the Nine P’s of Marketing They include “People” or target market(s), Product” or Service, “Price,” “Promotion,” “Place” or Distribution, “Planning,” “Partners,” “Presentation,” and “Passion.”It's different out there. Beware. Or be aware of what's out there.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

There is much more on the 9P's at here or here. In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• (Segmentation and Targeting) 
• This "P" is important especially for my example.  They will target different consumers on a CPM basis, which is under media planning or Cost Per Thousand." People or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  
• Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. 
• Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC.

Here to help.

All the best.