Billy the Kid was more than a name. We remember Billy the Kid than William H. Bonney.
This post is about a name and pertains to branding and an infamous Western outlaw. Billy reputedly killed at least nine people in the American West.
The death of 21 year old Billy the Kid was July 14, 1881 in Fort Sumner, New Mexico.
We don't really know his birthdate either it was September 17 or
November 23, 1859, but we all seem to have heard of him.
I teach and use in consulting and in the courtroom my 9P's of Marketing to illustrate and solve Marketing problems plus find opportunities.
My 9P's of Marketing do include include these important concepts, practices and components:
To find opportunities and problems in Marketing.
- Planning and Research. Planning for marketing activities, objectives, strategies and tactics. Sales. All sales, whether in services, wine, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples.
- From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
- People (Segmentation and Targeting)
- Consumers and users, as in shoppers or in this case making a name for himself. . I stress that firms need to look and analyze potential, new, existing and repeat customers and users.
- Product and Services
- Place (Distribution), includes retail and online. How about locations of bars, hotels and resorts?
- Price or Pricing, many contingency plans needed.
- Promotion:
- There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities.
- The activities that communicate the merits of the overall product include:
- Personal Selling/ Sales Force: Sales persons
- Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering.
- Advertising: Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
- Sales Promotion, advertising mascots can fit here, too. Signage would fit here.
- Collateral Materials
- Direct Marketing (also referred to as Action or Direct Response Advertising)
- Interactive/Internet/Web, Digital Media, Social Media:
- Events and Experiences, sampling
- Public Relations/PR
- One stop shopping is more important than ever.
- Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.
- Partners/Strategic Alliances: Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with partners and alliances outside the firm, and with other company departments (inside partners).
- Partnering with brands outside their sector will open up added sales, new area or new “People.” New Products.
- Partnerships and teams that feel a connection to the work and the purpose are going to speak far more passionately together and to your or their “people,” and with far more influence.
- A partnership; the joint relationships, partnerships and strategic alliances: The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise.
- Usually plural or “Partners,” not Partner.
- Ensure that there is excellent planned and natural alignment of internal and external agencies/partnerships/alliances around common goals and purposes. They should be moving toward shared goals or goals.
- Presentation:
- The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.
- Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product. Think about Meghan's line of products.
I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.
I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age.
The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age.
The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age.
I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.
For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.
Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 66 stimulating questions and answers at Londre Marketing Consultants, LLC.
Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 66 stimulating questions and answers at Londre Marketing Consultants, LLC.
