Hand Picked By Me: Have You Ever Noticed, Especially Lately, How Many Times Hand-Picked, Handcrafted And Hand-Selected Are Now Used In Marketing And Promotion, Plus Advertising?

Have you ever noticed how many times "hand-picked," Handpicked," "hand crafted" and "hand-selected" are now used in Marketing and Promotion, plus advertising?  I know it is used as a way to say “selected with great care, as for a special job or purpose; chosen.” I keep updated by hand this post by adding new entries: two this week. I keep adding to this list. Two, hand added by me: this week.

Or hand•pick (ˈhændˈpɪk)
v.t.
1. to pick by hand.
2. to select personally and with care.

Some examples:

• "Made by hand:" Tesla blamed "production bottlenecks" of the  $35K, Model 3s, their $35,000 sedan . Or they used the phrase"banged out by hand."
• Blue Ice Vodka is the #1 selling "handcrafted," premium, American, potato vodka in the country. 
• Staples: "This offer was handpicked for you."
• LivingSocial with its "handpicked" products
• Nordstrom's "A Family of Handcrafted Coffees."
• Powell &Mahoney's "handcrafted" cocktail mixers, including 1937 Original Recipe Margarita
• WSJ  wines with "Handcrafted reds made without compromise."
• CVS Pharmacy has "hand-picked" deals
• Groupon has "Handpicked Getaways." They say they are worth leaving home for. 
• Handcrafted soda or "Introducing soda made our way. By hand" Starbucks Fizzio.
• Hand-crafted food from TGIFridays, or Fridays' HANDCRAFTED Food & Drink, Since 1965
• TicketMaster's Upcoming events "hand-picked" for you 
• “Handcrafted" Starbucks Refreshers Beverages
• "Hand-Sliced" Avocados from El Pollo Loco
• Top "Hand-Picked" Deals on dailydeals.com
• 100 "Handpicked" Cruise Deals from cruisecritic.com
• Pinkberry's "Handcrafted Yogurt Bar" pinkberry.com
• "Handpicked" videos, delivered daily from topappcharts.com
• Kentucky Fried Salad. Chicken tenderloins, "hand breaded" and fried golden, over mixed greens
• Bev-Mo with their hand-selected wines
• Coffee from Einstein Bros. Bagels with their "hand harvested" 100% Arabica beans
• Hand Picked Tomatoes, an internet marketing company
• True Religion's "Be bold with your denim style in this "Hand Picked" piece"
• Handcraft, artisan collection of wine from Tradition.
• Ticketmaster, "Upcoming events hand-picked for you."
• Hand-picked products at LivingSocial. This one is bizarre. Not sure on 8/3/2014 why they at LivingSocial picked those words or copy. Again on 5/27/2015: "Hand-picked" products by Livingsocial.com
• CVS with it's "hand picked" deals. Actually after you click on the CVS site it continues with a search to "hand pocket" and some wipes

Update and added:

• LivingSocial with its "Handpicked products, big savings on your favorite finds"
• Tito's Handmade Vodka (Forbes and WSJ ran stories about how Tito's handmade vodka has gone from a sixteen gallon pot to 26 acre operation and produced 850K cases last year; they bottle 500 cases an hour.)
• Groupon's "Hands off" deals in July 2015. 
• And if that is not enough Groupon is now offering "Hand off" deals. Really? 
• Hopdoddy restaurants uses "handmade" syrups, as in "all of our syrups are handmade." Just opened in El Segundo and coming to Playa Vista. 
• Hopdoddy uses "handcrafted" for beer and more. 
• CVS with it's "hand picked" deals. Actually after you click on the CVS site it continues with a search to "hand pocket" and some wipes

I found something even weirder or stranger: Groupon says with some humor: "Our Cat Recommends These Deals..."

Visit here for more true Marketing and Advertising Trivia.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Brands Do Shape Their Branding And Future On Their Own Websites And In Social Media

Consumers are becoming more and more powerful. As one example I use that there are 87 million millennials. They and other segments shape their brands. The brands they buy. Our brands.

Brands will build their own social capabilities.

In media , it’s about creativity of planning, budgets, reach, frequency and continuity.  A company can add consumer generated content, photos and video sharing, contests and more to their own websites. It’s not easy to manage, and it takes some creativity and legal expertise.

The future will not only be about Facebook, Tumblr, Twitter, Instagram or Vine.  Just like the past was Myspace..

Brands are creating their own space and branding on their own websites. There will be more user generated content on company websites. It started with cloud sourced content.  Remember the Doritos TV spots for the Super Bowl?  They and many were planning ahead and were ahead of their time.

It's tough out there. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People: 
• It's about Segmentation and Targeting; 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People."
• People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

What Is PrankAdvertising? It's Got Some Major Legal Problems. Some Examples Are Better Than Others.

What Is PrankAdvertising? It's not always Advertising so I like to call it "Prank Promotion" or "Prank Event" under the Nine P's of Marketing and specifically the component of "Promotion."

It's really a prank related to the "Promotion." It is not always advertising. It's not paid media but paid media has been involved especially for Taco Bell's newspaper print campaign.  It's more promotion under the Nine P's. It's also under a few of the eight elements under Promotion. It's more PR and Sales Promotion or an Event under"Promotion," in the 9P's.

Examples:

• One of the worst: In 2007, Boston authorities arrested two men in connection with electronic light boards depicting a middle-finger-waving moon man, which prompted the closure of bridges and parts of the Charles River. It was a Turner Broadcasting System promotion for the Adult Swim cartoon "Aqua Teen Hunger Force." Click here for the CNN's read.
• One of the best: It was in 1996, when for an April Fools prank Taco Bell says that it bought the Liberty Bell to reduce the national debt. Taco Bell donated $50K to help preserve the real Bell, Liberty Bell. 
• Crest’s “Halloween Treats Gone Wrong,” 
• Pepsi MAX's “Jeff Gordon’s Test Drive” 
• Ubisoft’s campaign for video game their "Watch Dogs" video game  They set up a fake store that offered fifteen-minute smart phone repairs. They added a “special” app that could hack into the local electrical system, turn the store’s lights on and off (that would be fun to do), turn streetlights on and off, start a parked car, and more.  They would use a hidden camera and catch the reactions.

These promotions, reactions and conversations have been newsworthy, plus in some cases,  a legal nightmare. They drive social media, in some cases, positively and, in others, negatively.

It's tough out there to create awareness, interest, desire and action. making the cash register ring. Beware.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Plenty Of Assignments For Starbuck's Future Partners. Recent New CMO (Chief Marketing Officer). New Agency And Media Reviews.

Now Starbucks is reviewing its media planning and business. What they are saying: "Starbucks works with a variety of agencies and we regularly assess our agency roster to plan for future creative resources for our growing business."

I remember when Starbucks spent very little in advertising. We would talk about it in class.  They were into new store development under “Place," in the Nine P’s of Marketing.

They now have at least two initiatives:

• Support its grocery business in supermarkets, stores, drug stores and club stores; specifically its packaged products such as its bottled Frappuccino, bagged coffee, Via instant coffee, K-Cups and Starbucks Refreshers. 
• A second project on brand work or product work. 

Starbucks' advertising and media campaigns have been usually been around the holidays or in the summer. This year it appears that they are doing a lot more print than in the past.

In '13, they spent about $95 million in U.S. measured media, according to WPP's Kantar Media, up from $85.5 million for 2012.

Starbucks has also sent agencies a request for information as its prepares for a review or two. While Omnicom's PHD is the incumbent on the media business, they have worked with Omnicom's BBDO, MDC Partners' 72andSunny, Swift and WPP's Blast Radius, and Edelman for PR.

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): 
• Starbucks has supermarkets, grocery stores, club stores, relationships with hotels, airlines and their store network. 
• We define "Place," in the 9P's of marketing as the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

There Is More To NFL Changing Super Bowl L To Super Bowl 50. An update.

Who really wants to wear a hat or cap with an "L" on it, promoting the NFL or the Super Bowl?

Our NFL said that the use of Roman numerals will be suspended for the Super Bowl in 2016. They said they want "to further elevate and celebrate this historic Super Bowl." I feel that having a Super Bowl L wouldn't sell merchandise.

What about those Roman numerals for each Super Bowl?  Have another update for you.

The 2016 Super Bowl will be the 50th anniversary year for the Super Bowl or the Big Game or the NFL- AFL Championship. It will not be the “Big L.” It will not be in Roman numbers --- L, with some referring to “The L”  in 2016.

For 2015, it's Super Bowl XLIX, on Sunday February 1st at University of Phoenix stadium in Arizona.

Some other interesting Roman numbers for the Super Bowl.
IV                (1970)            Hint: Be sure to say it out loud.
XXX             (1996)
XXXXVIII   (2004)
L                  (2016)  (Now Super Bowl 50)
LIX              (2025)
C                 (2066)
MD              (3466)

The first Super Bowl had 33K empty seats and was called the “AFL-NFL Championship Game.” Or the "Supergame.” There were two college bands and the Arcadia High drill team in attendance. No Paul McCartney, Rolling Stones, Madonna,  Beyoncé or Bruno Mars.        

Want some Super Bowl Trivia?

• Most viewers, business owners and students don’t realize that these amounts exclude or do not include production costs and fees for actors, sets, equipment, advertising agencies, directors, crew and other personnel. Just media costs. 
• For Super Bowl For 2015, on February 1, 2015, NBC is asking $4.5 million per TV spot.
• Super Bowl  XLVIII, FOX had been charging $4 million per TV spot in the Super Bowl telecast this year. 
• For CBS in 2013, a single Super Bowl XLVII spot topped $4 million, with ads ranging between $3.7 million and $3.8 million and at $4,000,000. I thought I'd write it our for emphasis. 
• Most advertisers have always run more than just one spot or a campaign. Before and after; in media that is developing reach, frequency and continuity. I was in a meeting with attorneys this week and mentioned the Master Lock spot or ad, which they would run only one spot a year in the Super Bowl but did a lot of promoting and merchandising.  
• A premium can be charged by the network or the preferred position of a 30-second spot in the first quarter of the game. This premium can average around $100K extra. 
• This premium is due to the larger audience and better chances that consumers will recall the ads early in the game.  I mention in class and in my presentation "what is the state of mind of the viewers? Especially as the game gets later in the fourth quarter.  Viewers are usually “in a better state of " mind."
• The audience averages 111 million.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution) Interesting to note that last year's Super Bowl will be at MetLife Stadium at the Meadowlands in New Jersey (with city of New York serving as an official host as well), 
• Price
• Planning
• Promotion: Last year's Super Bowl: MetLife Stadium joins an area with CitiField, Prudential Center and Red Bull Arena. MetLife's deal was reported to be for 25 years, worth $17 million to $20 million annually. This "Promotion" money will be split between the Giants and the Jets.
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

What About Those Roman Numerals For Each Super Bowl? NFL Announced Super Bowl 50 Will Not Be Super Bowl L.

What about those Roman numerals for each Super Bowl? Have an update for you....Who wants to wear a hat or cap with an "L" on it, promoting the NFL or the Super Bowl?

The 2016 Super Bowl will be the 50th anniversary year for the Super Bowl or the Big Game or the NFL- AFL Championship. It will not be the “Big L.” It will not be in Roman numbers --- L, with some referring to “The L”  in 2016.

For 2015, it's Super Bowl XLIX, on Sunday February 1st at University of Phoenix stadium in Arizona.

Some other interesting Roman numbers for the Super Bowl.
IV                (1970)            Hint: Be sure to say it out loud.
XXX             (1996)
XXXXVIII   (2004)
L                  (2016)  (Now Super Bowl 50)
LIX              (2025)
C                 (2066)
MD              (3466)

The first Super Bowl had 33K empty seats and was called the “AFL-NFL Championship Game.” Or the "Supergame.” There were two college bands and the Arcadia High drill team in attendance. No Paul McCartney, Rolling Stones, Madonna,  Beyoncé or Bruno Mars.          

Want some Super Bowl Trivia?

• Most viewers, business owners and students don’t realize that these amounts exclude or do not include production costs and fees for actors, sets, equipment, advertising agencies, directors, crew and other personnel. Just media costs. 
• For Super Bowl For 2015, on February 1, 2015, NBC is asking $4.5 million per TV spot.
• Super Bowl  XLVIII, FOX had been charging $4 million per TV spot in the Super Bowl telecast this year. 
• For CBS in 2013, a single Super Bowl XLVII spot topped $4 million, with ads ranging between $3.7 million and $3.8 million and at $4,000,000. I thought I'd write it our for emphasis. 
• Most advertisers have always run more than just one spot or a campaign. Before and after; in media that is developing reach, frequency and continuity. I was in a meeting with attorneys this week and mentioned the Master Lock spot or ad, which they would run only one spot a year in the Super Bowl but did a lot of promoting and merchandising.  
• A premium can be charged by the network or the preferred position of a 30-second spot in the first quarter of the game. This premium can average around $100K extra. 
• This premium is due to the larger audience and better chances that consumers will recall the ads early in the game.  I mention in class and in my presentation "what is the state of mind of the viewers? Especially as the game gets later in the fourth quarter.  Viewers are usually “in a better state of " mind."
• The audience averages 111 million.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution) Interesting to note that last year's Super Bowl will be at MetLife Stadium at the Meadowlands in New Jersey (with city of New York serving as an official host as well), 
• Price
• Planning
• Promotion: Last year's Super Bowl: MetLife Stadium joins an area with CitiField, Prudential Center and Red Bull Arena. MetLife's deal was reported to be for 25 years, worth $17 million to $20 million annually. This "Promotion" money will be split between the Giants and the Jets.
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

A New Way To Look At Airline Travel Services And Product In The 9P's of Marketing: Airline Tags With GPS Are Coming Soon.

Airlines plan luggage tags with GPS. That seems smart. A way to differentiate their product offerings, but it does give or send a message of finding YOUR  lost bag which the airline lost.

It's a better way to handle luggage and help airline passengers track their bags. Select airlines are developing electronic luggage tags equipped with GPS. BA/British Airways and Air France-KLM  are slated to launch their new electronic tags this year.

Last week I presented at Ucla my presentation on “Confusion between Marketing & Advertising: What is Marketing? Advertising? Use of Media and Social Media. Plenty of Examples.”  The UCLA’s Graduate class was Television & New Media's Business and Legal Issues. I broke down the 9P's of Marketing showing them my use as both a Marketing expert or consultant and a teacher of Marketing, Business Strategies and Advertising.

There are a number of important strategic philosophies and practices guide Marketing planning, efforts and/or Marketing relationships/partnerships. In the Nine P’s© 2007, “Product” is one of the significant components and strategies. In Marketing, the variable  "Product" includes new product development, product mix, features, designs, packaging, sizes, services, warranties and return policies.

I have taught global studies, Marketing, global communication, and advertising for 38 years. For my clients, in the courtroom and in the classroom, we define "Product" of the Nine P's as:

• A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.  (Kotler)
• A product line is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed or sold through the same types of outlets, or fall within given price ranges. The major product line decision involves product line length (the number of items in the product line. 

A company’s product mix has four important dimensions: width (number of different product lines), length (number of items a company carries within the product lines), depth (number of versions offered for each product in the line), and consistency (how closely related the various product lines are in end use, production requirements, distribution channels, or in any other way).

A service is any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything. (Kotler)“

"Product” includes packaging, as a subset of the total offering. Brand managers use packaging as a badge, enhancing the product’s value. Here’s an example: in fall 2008, McDonald's scrapped and changed its package design across 118 countries, 56 languages. Packaging can increase the perceptions about the quality of the product.

A product or service also should have "Purpose," which is discovering the product’s real value, use, difference, reason, or function for the consumer and user.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing's objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P's/Nine P's ©2007. Specifically you will find them detailed at 9P's/Nine P's.

Or for more fun, marketing strategies/tactics and facts:  Go to Marketing Trivia  with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

It's Not Easy Picking Celebrity Spokerspersons. Celebrity Endorser Was With Nike. Wins Boston Marathon.

Former Nike endorser, Meb Keflezighi, and now Skechers' celebrity won the Boston Marathon. An American man and first since 1983.

That's interesting for many marketing professionals, students of Marketing and advertising, plus non users and users or "People," in the 9P's of Marketing for shoes.

Picking the right celebrities can even be harder than smart differentiation. If you are picking a celebrity be sure you check out their history and try to predict the future of the celebrity’s exposure? Future on the field success or successes?  What about their “after hour” behavior, any criminal record, FTC issues?  Health?

I have developed a list of strategic questions a brand manager or marketing manager should ask in developing and selecting a list of possible endorsers and celebrities, for a brand or company. Obviously there are strategic, emotional and rational decisions to be made by marketing professionals at both the client and the agency or talent source.

My marketing and promotional list?

1. Does celebrity subtract from product or service? In this case, I can think of multiple categories for Frank.
2. What does their future look like, on the field?
3. Is the celebrity appropriate for our product or service?  Same comment.
4. Does the celebrity add value? Or generate a good impression?
5. Does the celebrity add to the product’s image?
6. How much is the fee?
7. How is the contract structured?
8. Do you pay the celebrity or his family their fee, which will decrease media exposure/expenses?
9. What about the history and future of the celebrity exposure?  What about “after hour” behavior, any criminal record, FTC issues? Health?
10. Be sure celebrity uses and continues to use the product? Unfortunately he’s not alive.
11. Be sure the facts about the product are true and substantiated, before giving script to celebrity.
12. You must disclose if the star or celebrity has considerable interest in the company or product.

Come up with the right idea or selling concept.  That must be first. Then decide on the “celebrity” to present, sing or act. What you are going to say is more important than the "who."

Here's an update from August 22nd, 2015: 

• A Chicago, Ill.  jury awarded Chicago Bulls legend Michael Jordan $8.9-million dollars in his lawsuit against now-defunct Dominick's Grocery Chain. The legal case centered around a '09 magazine ad and coupon offer congratulating Jordan on his hall of fame induction. Jordan sued for $10 M, saying he guards his image. He doesn't sign endorsement deals for less than $10M. Dominick's parent company, Safeway, argued the NBA star was only owed $126,900. Jordan won and will donated to charity.

What's with our obsession with celebrities?  That includes clients, too.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) Who is buying and who is drinking Sinatra Select? target them. 
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Packaging Is Under Product In The Nine P's Of Marketing. Using A Bolder Red Star, with Green And A Metallic Look.

One example is changing the can for more customer awarenessand to stand out from competitors packaging and the other is changing the can but having to pull it off the shelves.

Today's first example is from Heineken. They have redesigned their beer cans, making the red star bigger, enhancing their green emblem, with a metallic look. They want  their cans to standout better for sale.

In a previous post I detailed that for NY city's Puerto Rican Day Parade, MillerCoors created a special, commemorative can for their Coors Light brand with an apple-shaped logo which refers to the Puerto Rican flag.

Miller Coors pulled the cans. Two reasons, both affecting sales and consumers: Disrespecting the flag and associating the event with beer drinking, Miller pulled the cans and apologized.

A number of important strategic philosophies and practices guide Marketing planning, efforts and/or Marketing relationships/partnerships. In the Nine P’s© 2007, “Product” is one of the significant components and strategies. In Marketing, the variable  "Product" includes new product development, product mix, features, designs, packaging, sizes, services, warranties and return policies.

I have taught global studies, Marketing, global communication, and advertising for 38 years. For my clients, in the courtroom and in the classroom, we define "Product" of the Nine P's as: A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.  (Kotler)

• A product line is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed or sold through the same types of outlets, or fall within given price ranges. The major product line decision involves product line length (the number of items in the product line. 

A company’s product mix has four important dimensions: width (number of different product lines), length (number of items a company carries within the product lines), depth (number of versions offered for each product in the line), and consistency (how closely related the various product lines are in end use, production requirements, distribution channels, or in any other way).

A service is any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything. (Kotler)“

"Product” includes packaging, as a subset of the total offering. Brand managers use packaging as a badge, enhancing the product’s value. Here’s an example: in fall 2008, McDonald's scrapped and changed its package design across 118 countries, 56 languages. Packaging can increase the perceptions about the quality of the product.

A product or service also should have "Purpose," which is discovering the product’s real value, use, difference, reason, or function for the consumer and user.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing's objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P's/Nine P's ©2007. Specifically you will find them detailed at 9P's/Nine P's.

Or for more fun, marketing strategies/tactics and facts:  Go to Marketing Trivia  with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Branding And Promotion. Something Fun And Creating Awareness From Possible Triple Crown Threat California Chrome.

California's California Chrome will be running in the Belmont Stakes. So what is Santa Anita Race Track giving away? Nasal strips. They are purple in color with the word "Chrome' printed across the top.

The nasal strips are thought to help airflow through the nostrils of the horse and humans and California Chrome is a Triple Crown hopeful. The chestnut colt California Chrome is racing in the Belmont to be the first Triple Crown winner in 36 years.

This example of nasal stips would be under Promotion on the 9P's of Marketing. There are eight parts or components under Promotion in the Nine P's.

At USC School of Law, UCLA School of Law and at Southwestern School of Law I have given variations of a  presentation, with CLE credit, titled “Confusion between Marketing  & Advertising: Why and what difference does it make to Law Students, Judges and Lawyers. Plus the Nine P’s of Marketing.”

I use specific, current examples of Yelp.com, Verizon, Metro/Expo, small businesses and large businesses. Plus the famous Sleekcraft factors. I present contemporary examples; the presentation is fun, educational, and interactive. I have also given international/global seminars and my talk will use both USA and global examples.

As a Marketing and Advertising expert, for the past 35+ years  I have worked full-time in Marketing while teaching Marketing and related subjects to graduates and undergraduates one, two or three nights a week at USC, CSUN, LMU CSUN among others.

My expert witness cases have involved: marketing; advertising; breach of contract; business practices; business and professions code compliance and violations, including unfair competition, unlawful, or unfair, or fraudulent business activities; contracts, sponsorships; false advertising; trade libel; media; trademark infringement; intellectual property; patents; usage of models; advertising agencies; trade secrets;  client business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. Cases involved contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media.

I have copyrighted and developed the Nine P’s of Marketing They include “People” or target market(s), Product” or Service, “Price,” “Promotion,” “Place” or Distribution, “Planning,” “Partners,” “Presentation,” and “Passion.”It's different out there. Beware. Or be aware of what's out there.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

There is much more on the 9P's at here or here. In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) Almost every diagram of marketing includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion (California Chrome's nasal strips given away by Santa Anita is a form of Sales Promotion)
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

What Are OTAs? I’m Going To Relate The NFL’s OTAs With Marketing And The Nine P’s Of Marketing.

I had to look up what an OTA was. It appears that the NFL and ESPN just refer to them as OTA or OTAs. They are “Organized Team Activities.” These training sessions or activities are in late April and early May. In the National Football League, training camp refers to the time before the season commences, of which OTA would be part of that time.

Teams get together at their facilities or at universities to conduct training camp for at least the first few weeks. Similar to baseball's spring training. Recently the NFL has let teams have off-season training sessions. (OTAs).Many teams use the OTAs to help develop their players, old, new and the rookies, and make them better players.

The OTAs are the only practices between the end of the previous season and the start of training camp. Players new to the NFL attend seminars and lectures organized by the NFL in mid-June to mid-July.

I see the Nine P’s of Marketing and under Planning, companies have new employee orientations. They have seminars and training sessions and they bring teams together to train and give updates. Under "Product" in the 9P's you would find New Product Development or NPD. How team present themselves would be under "Presentation."

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting) Includes season ticket holders, single ticket holders, and fans. 
• Product
• Place (Distribution): The NFL picks cities and regions for teams. The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

More Super Bowl Trivia: For Super Bowl XLIV NBC Is Asking $4.5 Million For 30-Seconds

NBC is seeking around $4.5 million for a 30-second spot in Super Bowl 49 or XLIV, 12.5% more than Fox last year.

Want to know one of the biggest nightmares in advertising and in the Super Bowl--- Pets.com.

Success was short-lived for pets.com; their business model could only “sustain” for only ten months. As 2000 began Pets.com was a high-flying dot-com, with 300 employees and a sock puppet mascot. Netted $82.5 million in their IPO. Seventeen dot-coms were part of “The Dot-Com Super Bowl,” including RIP e-stamp, computer.com and lifeminders.com.

Pets.com spent $55.3 million in advertising, mostly on TV and generated only $5.8 million in sales. Pets.com's cost of goods was $13.4 million, more than 2X their actual sales of $5.8 million. Pet Smart reportedly bought pet.com's web address for only $375K in 2001.

I use examples to teach. and gave a presentation this week at Ucla.   I presented at Ucla my presentation on “Confusion between Marketing & Advertising: What is Marketing? Advertising? Use of Media and Social Media. Plenty of Examples.”  The UCLA’s Graduate class was Television & New Media's Business and Legal Issues. I broke down the 9P's of Marketing showing them my use as both a Marketing expert or consultant and a teacher of Marketing, Business Strategies and Advertising.

There are a number of important strategic philosophies and practices guide Marketing planning, efforts and/or Marketing relationships/partnerships. In the Nine P’s© 2007, “Product” is one of the significant components and strategies. In Marketing, the variable  "Product" includes new product development, product mix, features, designs, packaging, sizes, services, warranties and return policies.

I have taught global studies, Marketing, global communication, and advertising for 38 years. For my clients, in the courtroom and in the classroom, we define "Product" of the Nine P's as:

• A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.  (Kotler)
• A product line is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed or sold through the same types of outlets, or fall within given price ranges. The major product line decision involves product line length (the number of items in the product line. 

A company’s product mix has four important dimensions: width (number of different product lines), length (number of items a company carries within the product lines), depth (number of versions offered for each product in the line), and consistency (how closely related the various product lines are in end use, production requirements, distribution channels, or in any other way).
Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Special Coke Caps Turn Bottles Into Pencil Sharpeners, Paintbrushes And More. Part Of Packaging Under Product In Nine P's Of Marketing.

Coca-Cola created with their advertising agency the Second Lives campaign,  offering 16 different caps that can turn empty bottles into pencil sharpeners, paintbrushes and squirt guns, and more.

This effort starts with 40K free caps in Vietnam moving to Thailand and Indonesia. They call it recycling and I like the idea as part of a "Product" presentation under the 9P's of Marketing. Last night I presented at Ucla my presentation on “Confusion between Marketing & Advertising: What is Marketing? Advertising? Use of Media and Social Media. Plenty of Examples.”  The UCLA’s Graduate class was Television & New Media's Business and Legal Issues. I broke down the 9P's of Marketing showing them my use as both a Marketing expert or consultant and a teacher of Marketing, Business Strategies and Advertising.

A number of important strategic philosophies and practices guide Marketing planning, efforts and/or Marketing relationships/partnerships. In the Nine P’s© 2007, “Product” is one of the significant components and strategies. In Marketing, the variable  "Product" includes new product development, product mix, features, designs, packaging, sizes, services, warranties and return policies.

I have taught global studies, Marketing, global communication, and advertising for 38 years. For my clients, in the courtroom and in the classroom, we define "Product" of the Nine P's as:

• A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.  (Kotler)
• A product line is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed or sold through the same types of outlets, or fall within given price ranges. The major product line decision involves product line length (the number of items in the product line. 

A company’s product mix has four important dimensions: width (number of different product lines), length (number of items a company carries within the product lines), depth (number of versions offered for each product in the line), and consistency (how closely related the various product lines are in end use, production requirements, distribution channels, or in any other way).

A service is any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything. (Kotler)“

"Product” includes packaging, as a subset of the total offering. Brand managers use packaging as a badge, enhancing the product’s value. Here’s an example: in fall 2008, McDonald's scrapped and changed its package design across 118 countries, 56 languages. Packaging can increase the perceptions about the quality of the product.

A product or service also should have "Purpose," which is discovering the product’s real value, use, difference, reason, or function for the consumer and user.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing's objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P's/Nine P's ©2007. Specifically you will find them detailed at 9P's/Nine P's.

Or for more fun, marketing strategies/tactics and facts:  Go to Marketing Trivia  with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Will Microsoft's Steve Ballmer Be Next Owner and Promotional Sponsor For The Los Angeles Clippers?

Now I will first comment on the reported sale. That's quite a profit and successful negotiation for the Sterlings. What is $2 Billion minus $12.5 million, purchased  the team in 1981?

It was 1981 when Donald Sterling purchased the Clippers for $12.5 million. It's being reported that former Microsoft CEO Steve Ballmer is paying $2 Billion, yes, that's $2 BILLION for Clippers. 

In 30 years with him as the owner, Donald Sterling's Clippers have had a winning season all of twice. Yes, two times. 

You will see new partners, new alliances, new pricing and higher prices. Different Promotion and much more for the new, improved Clippers. 

To solve Marketing problems and looking for Marketing opportunities, Marketing professionals use the 9P's of Marketing. In this business example SELL, just before the NBA owners vote you off the NBA island. 

A number of important strategic philosophies and practices guide Marketing planning, branding concepts and tools, Marketing variables, efforts and/or Marketing relationships/partnerships/ alliances. The Nine P's of Marketing have many parts or components. They are:

1. Marketing Planning
2. People
3. Product
4. Place
5. Price
6. Promotion
7. Partners: (The average NBA team has 130 Sponsors.)
8. Presentation 
9. Passion

A traditional definition of Marketing includes creating value for customers ("People, " in the 9P's), clients, partners and society.  One of the definitions of Marketing I use in court and in graduate classes of Marketing is:

• Marketing  is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 

I have collected many definitions.  I like this "Aim" of Marketing from Peter Drucker:

• "The aim of Marketing is to know and understand the customer so well that the product or service fits him (her/it) and sells itself." 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Late March Of 2015 Or Early May 2015: "Mad Men" Returns To Finish Its Season Seven.

We learned that the "The majority of TV sets are six feet from the dinner table," this week. We'll be in the 70's next yea with only months of the 60's left to tell in chronology or a timeline. We'll see that the ad agency mergers are stories about people, clients, power, partnerships and money.

Last Sunday (May 26th) marked the end of the first half of Mad Men. It's seventh and final season of Mad Men will return for the second half of its Season Seven in March or April 2015.

In advertising we always talk about great advertising. And that "great ads do tell stories."  Mad Men is surely telling a number of great stories.

We surely have a lot of "people" stories:

• Megan says that Don doesn't owe her anything? Do Megan and Don get back together? 
• Pete feels "Marriage is a racket." 
• Harry is surely not a favorite asset of the agency; by the way he's in media in the 60's, not a business/account manager, creative and not a partner! In real life many times media presentations (less important to clients) were last in the day or didn't happen after creative presentations. 

There are more questions than answers until next March...

• Is Pete a lost soul? 
• Bob Benson? Where does he fit in?
• Jim Cutler, especially with McCann coming?
• Does Betty become more of the story, especially with Sally? 
• Does Lou stay around. I think not. 
• Peggy is back creatively especially after the presentation to Burger Chef. Lou made her creative work worse.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Discover Your Firm Or Your Brand's Marketing Problem. Look For Marketing Opportunities, Marketing Professionals Use The 9P's of Marketing.

Once I had an entrepreneur say to me "What is my Marketing problem? After research, review and interviews I laid out 17 sheets of 8 1/2 x 11" pages with words on them to spell out a bunch of problem areas or areas that needed more study. He said "That's fast and pretty accurate." I said "Those are not the answers, just really a really good start." 

Let's start with a definition or two. A traditional definition of Marketing includes creating value for customers ("People, " in the 9P's of Marketing), clients, partners and society. One of the definitions of Marketing I use in court and in graduate classes of Marketing is:

• Marketing  is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 

• Marketing is getting the right product or service to the right people (target market), at the right time, at the right place, at the right price, with the right partners, plus right communications, promotion, presentation and passion. 

9P's or the Nine P's of Marketing are: 

• Marketing Planning/Process
• People: 
• It's about Segmentation and Targeting; 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  
• Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Promotion
• Partners
• Presentation
• Passion

To solve Marketing problems and look for business and Marketing opportunities, business professionals  use the 9P's of Marketing. The Nine P's of Marketing have many parts or components. They are:

Under one of the 9P's there are eight components. Today I am presenting Marketing, Promotion and more, plus new media at Ucla's Graduate class "Television & New Media: Business and Legal Issues" class. My talk is "Confusion between Marketing & Advertising: What is Marketing? Advertising? Use of Media and Social Media. With Plenty of Examples.”  I have also given a similar presentation at Ucla's School of Law, USC's Gould School of Law and Southwestern SOL. Looking forward to the Marketing discussion again. 

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:
For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

You Meet The Nicest People...Women On A Huffy. Getting Moms Back On Bicycles. “People” in the Nine P’s Of Marketing

Marketing strategies need to be adapted for different tiers or segments, especially using the 9P's of Marketing to increase sales. Instead of viewing the market as a uniform group of customers with similar potential, a firm needs to view them as distinct groups or segments with differing potential. Interesting copy lines that I found with Huffy: “Adulthood is the bully who stole your bike.” Plus “Take it Back.”

Moms use to be on bikes. Huffy wants to sell them bikes. I used the old line from Honda in the 60's, 70's and 80's. Huffy is targeting females/mothers and others, as a segment in their promotional videos and print advertising. In the campaign, a young girl comes up to women who are working or running errands and asks them to join a bike ride.

It can be nicer out there on a bike. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Remember When Advertising Agencies Were Not Considered Banks. Clients Now Paying Their Invoices In Months. 120 Days. Really.

P&G wants 30 to 75 days to pay.
Mars, now 120 days. That’s four months. To pay.

I do remember when advertising agencies were not considered a bank, and that to pay on time would encourage better services and services.

Global candy company Mars, maker of M&M’s, Milky Way and Snickers wants longer payment terms from its partners, suppliers, and advertising agencies.  They want to pay with 120 days.

Interestingly there are complaints.  They said it is based on geography and scope.  Really.

• "We can confirm that while our objective is 120 days, there is a spectrum of days payable with each of our vendors based on various factors including geography and scope.”

Is that fair? Is that a smart business practice?

It's getting tougher out there. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People: Clients will target certain advertising agencies for work. Agencies target certain clients. In the Nine P's of Marketing People=Targeting. It' concerns segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

FOR BEST RESULTS USE VERIZON P.23. Printed On the Cover of "Time" And "Sports Illustrated:" Another form of Advertising

I am adding this example to my list of advertising forms and vehicles. You can find that on my website under resources.  It's the copy "FOR BEST RESULTS USE VERIZON P.23," and it's on the cover of Time And Sports Illustrated. It's advertising.

It’s added “exposure” as Verizon mentioned in a release. The ad is under the mailing label. It’s a Verizon ad. Not large but I bet a test. The separation of church and state or editorial and advertising has gotten much closer.

An advertising agency and client approved the copy. A copy writer and others agreed upper case. Instead of "Page," it was agreed to be "P. 23." How many hours went into direction and execution? Between the agency and the client and the sales team at Time and SI?

Interesting that Time and Sports Illustrated are advertising "Verizon" on the Cover or as advertising and media people name it--- “First Cover.”

The cover ads are starting very small, in the bottom corner, but seem likely to grow.

FOR BEST RESULTS USE VERIZON P.23. Did you know that newspapers have had stickers with ads on their covers recently and trade magazines have sold covers in the past. So have the telephone companies white and yellow pages sold front or first cover ads.

The ads on the covers do violate the guidelines from the American Society of Magazine Editors.

It's tough out there. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People And in advertising and media planning the subscribers and purchasers of the magazines are an "audience," not a target market. . In Marketing it can be about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.