Most Annoying Phone Call...All 13 Billion Of Them?

Yes, you've got them too. Probably. Many. Too many. 

In 2021, no telemarketing ploy has been more persistant. Consistent. All times of the day. All days of the week. 

You're at home more during the pandemic, so the number of calls has ramped up. But you believe 13 Billion calls?  About car warranties? 

Someone calculated that every single smartphone in the US would receive more than one call regarding your car waranty. 

Yikes. 

Another call and it's "Is your car warranty expiring?"  

Never press "One." Never. They aren't even selling a warranty extension but a service contract which may not be worth much. 

They may have the car info you drive since that information is avaialble. It's online. 

Yes, the boring, robocalls on your car waranty phone calls. 

If you do press "One," then ask for the service contract, the contract provider and the actual costs.  See what is in writing, not what the sales person tells you. 

Bottomline: The smartest thing you can do is save up a litle each month and in case you need to repair your car, you've got the money and if you don't spend on a contract and you don't need repairs, you've pocketed more money for other things...Like a car trip. Bingo. But you may still be getting those phone calls. 

More insights into true Marketing and advertising practices and examples? Including smart Marketing trivia?  Visit right here. 

I am a senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's of Marketing. 

I own a copyright for the Nine P’s/9 P's of Marketing ©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. They were created for the digital age. 

In Marketing, the "customer," or potential consumers should be the center of the universe or "king," but they are missing in the 4P's. I feel from my study and research that there needs to be more focus on the "Customer," or "People." "People" or market segments, which utilize demographics, geographics, psychographics, behavioral characteristics and technographics, are vital, learning components of the 9P's.

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, brand, advertising and marketing managers develop plans, strategies and tactics. The Nine P’s include these important concepts, practices and components:

• People (Segmentation and Targeting)
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution)
• Price: 
• Planning
• Promotion: 
• Unfortunately, robocalls fall under "promotin." 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• Partners
• Presentation: 
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. 

What Is An Expert Witness?

An expert witness is one with specialized knowledge of a particular subject, who can defend one’s opinion(s) with reliable information and research.

Someone with experience, education and training in a particular subject matter who can help the judge and/or jury decide a case. An Expert Witness is someone who possesses a few to several attributes related to the specific topic at hand, such as Marketing, Advertising, Media, Trademarks, Intellectual Property, etc.

Some of these attributes are experience, knowledge, training and ongoing education, research, data and/or ability to articulate this knowledge to the legal and court system.

Another way of looking at the subject: Professionals, who know their subject areas well, know how to communicate their knowledge, experience and expertise to others in everyday language and words.

Their job can be a mental exercise of solving problems and translating concepts and practices in a subject such as business, Marketing and/or advertising to a judge and jury, clearly.

More insights into true Marketing and advertising practices and examples? Including smart Marketing trivia?  Visit right here. 

I am a senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's of Marketing. 

I own a copyright for the Nine P’s/9 P's of Marketing ©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. They were created for the digital age. 

In Marketing, the "customer," or potential consumers should be the center of the universe or "king," but they are missing in the 4P's. I feel from my study and research that there needs to be more focus on the "Customer," or "People." "People" or market segments, which utilize demographics, geographics, psychographics, behavioral characteristics and technographics, are vital, learning components of the 9P's.

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, brand, advertising and marketing managers develop plans, strategies and tactics. The Nine P’s include these important concepts, practices and components:

• People (Segmentation and Targeting)
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution)
• Price: 
• Planning
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• Partners
• Presentation: 
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. 

White Star v. The Smile?

It's Amazon Versus Macy’s: 

I bring this post to you before Thanksgiving and the NBC telecast. It's about news and media with the 9P's of Marketing. I'm using it in my marketing presentation at Law Schools. 

White star v. The Smile?

The big white star: Macy’s sign on an adjacent building in Herald Square in New York could be replaced with the Amazon smile. 

They are battling in court. 

Could the signage be rented to a competitor? To me this isn’t about sales but about being a compeitior, about promotion and advertising.

Macy's v. Amazon.

The sign is about promotion, media and more. It's territorial with covenants. And from the court filings and papers, Amazon is mentioned as a "conquering enemy."

Macy’s has had the sign up since the 60’s.  It’s a 2200 sq feet sign.

Retail v. retail but not really online versus online.  

Macy’s has filed an injunction.

Remember this is Macy’s New York City flagship  store and hosts the televised Thanksgiving Day parade. Will make it more difficult for NBC.Part of the fight is that Macy’s is argiuing in court that there is a "restrictive covenant" from ’63 against any agreement (read Amazon or any large retail competitor of Macy;’s  to advertise on the huge sign.

One more point: Macy’s lost partial control when they sold the building and was renting or leasing the promotional signage.

More insights into true Marketing and advertising practices and examples? Including smart Marketing trivia?  Visit right here. 

I am a senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's of Marketing. 

I own a copyright for the Nine P’s/9 P's of Marketing ©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. They were created for the digital age. 

In Marketing, the "customer," or potential consumers should be the center of the universe or "king," but they are missing in the 4P's. I feel from my study and research that there needs to be more focus on the "Customer," or "People." "People" or market segments, which utilize demographics, geographics, psychographics, behavioral characteristics and technographics, are vital, learning components of the 9P's.

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, brand, advertising and marketing managers develop plans, strategies and tactics. The Nine P’s include these important concepts, practices and components:

• People (Segmentation and Targeting)
• Many areas of targeting are being considered, esecially geograhical. 
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution)
• Price: 
• Planning
• Promotion: 
• Many alternatives under the promotional mix for bth Amazon and Macy's. 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• Partners
• Presentation: 
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. 

October 8th 1974 & 2021: What Is Unique About 36 Years Ago And Today's Economy?

Signs of inflation were then and are all around us...today...at restaurants, at gas stations, in raw materials, traveling, at grocery stores. 

During high inflation, over radio and television, it was on October 8, 1974, in an address to a joint session of Congress President Gerald Ford introduced his WIN or "Whip Inflation Now" program to improve the economy.

Inflation is a top economic concern for consumers, esepcially for food and consumer goods.  A recent study showed consumers were more concerned about rising prices than finding work. Striking information and research. 

What is "price," under the 9P's?

Price or Pricing is all aspects regarding pricing. Or the amount of money a consumer (potential shoppers and consumers are "people" in my 9P's is willing to pay to obtain the product or service. The concept of "pricing" includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.

“Price” decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.

I teach and consult that prices may be a key positioning factor and must be decided in relation to the target market, the product and service assortment mix, the competition and other factors. All retailers would like high turns x earns (high volumes and high gross margins), but the two don’t usually go together. Most retailers fall into the high-markup, lower volume group (fine specialty stores) or the low-markup, higher-volume group (mass merchandisers and discount stores). 

Another way to look at“Pricing” is that it's the sum of the values that customers exchange for the benefits of having or using the product or service.

Under “Price,” your firm can lower the price to the point it separates your company from the competition. You can also raise your price to create differentiation or exclusivity.

More insights into true Marketing and advertising practices and examples? Including smart Marketing trivia?  Visit right here. 

I am a senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's of Marketing. 

I own a copyright for the Nine P’s/9 P's of Marketing ©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. They were created for the digital age. 

In Marketing, the "customer," or potential consumers should be the center of the universe or "king," but they are missing in the 4P's. I feel from my study and research that there needs to be more focus on the "Customer," or "People." "People" or market segments, which utilize demographics, geographics, psychographics, behavioral characteristics and technographics, are vital, learning components of the 9P's.

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, brand, advertising and marketing managers develop plans, strategies and tactics. The Nine P’s include these important concepts, practices and components:

• People (Segmentation and Targeting)
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution)
• Price: 
• Planning
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• Partners
• Presentation: 
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Clever "Don't Get Vaxxed." Promotion: Using Reverse Psychology And A Serious Message During Covid Pandemic.

This is clever promotion: Saying one thing, and shockingly you may think or think the other. 

It's a medical urgent care center, not a funeral home, doing the advertising. They are using reverse psychology and promotion to get out a serious message.

The message is the opposite of “Don’t Get Vaxxed.”

“Don’t Get Vaxxed.” Not sponsored by a funeral home in South Carolina.

See the visual.

The website directs you to the message of “Get vaccinated now" which pops up on their website, along with a message "If not, see you soon."

An urgent care center is the sponsor. The advertiser. 

More insights into true Marketing and advertising practices and examples? Including smart Marketing trivia?  Visit right here. 

I am a senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's of Marketing. 

I own a copyright for the Nine P’s/9 P's of Marketing ©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. They were created for the digital age. 

In Marketing, the "customer," or potential consumers should be the center of the universe or "king," but they are missing in the 4P's. I feel from my study and research that there needs to be more focus on the "Customer," or "People." "People" or market segments, which utilize demographics, geographics, psychographics, behavioral characteristics and technographics, are vital, learning components of the 9P's.

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, brand, advertising and marketing managers develop plans, strategies and tactics. The Nine P’s include these important concepts, practices and components:

• People (Segmentation and Targeting)
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution)
• Price: 
• Planning
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• Partners
• Presentation: 
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Inflation Coming? “Price” And “Products,” Are Two Of The 9P’s Of Marketing

We ae seeing rising prices? 

Been to the grocery store lately? How about a restaurant? The gas station? 

What predicts and causes inflation?

Several causes and predictors: 

• Federal deficit, the money supply, regulated and influenced from and by the Fed. Add unemployment, exceptations, product and labor shortages, persistence, short term interest rates which are giving to us by the Fed.

Here’s a question: 

What is the most important reason that marketers and businesses do not increase the prices of their product and services? In the past. 

It’s that they don't want to lose "People" or their customers to their competitors. ‘But it appears that consumers feel that everything is going up in price.   

Under the 9P's, “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service.   Under “Price,” your firm can lower the price to the point it separates your company from the competition. You can also raise your price to create differentiation or exclusivity.

Shopping today? I just purchased a monitor at Amazon, I had t shop based on availability as much as price.

More insights into true Marketing and advertising practices and examples? Including smart Marketing trivia?  Visit right here. 

I am a senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's of Marketing. 

I own a copyright for the Nine P’s/9 P's of Marketing ©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. They were created for the digital age. 

In Marketing, the "customer," or potential consumers should be the center of the universe or "king," but they are missing in the 4P's. I feel from my study and research that there needs to be more focus on the "Customer," or "People." "People" or market segments, which utilize demographics, geographics, psychographics, behavioral characteristics and technographics, are vital, learning components of the 9P's.

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, brand, advertising and marketing managers develop plans, strategies and tactics. The Nine P’s include these important concepts, practices and components:

• People (Segmentation and Targeting)
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution)
• Price is all of the aspects regarding pricing. It's the amount of money a consumer is willing to pay to obtain the product or service. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  
• “Price” decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
• Prices may be a key positioning factor and must be decided in relation to the target market, the product and service assortment mix, the competition and other factors. All retailers would like high turns x earns (high volumes and high gross margins), but the two don’t usually go together. Most retailers fall into the high-markup, lower volume group (fine specialty stores) or the low-markup, higher-volume group (mass merchandisers and discount stores). (Kotler and Keller)
• Planning
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• Partners
• Presentation: 
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Car Makers, Car Sellers, Auto Electronics: Is “Purpose,” One Of The 9P’s Of Marketing, Sony?

“Purpose” is not one of the 9P’s, Sony, but Planning, Product and “Presentation” are three of them.  

Sony showed up to the CES almost two years ago with Vision-S, a semi-autonomous EV. There seems like there’s no concrete plan. It’s R&D to them, Sony, but I'm adding some insights into promotion. 

How about direction in their Marketing planning?

What was the planning and purpose of  Sony not a carmaker, maybe wanting to be a carmaker supplier. Maybe a supplier for sensors, gaming and in car audio and video?

• Sony’s SVP of AI and robotics said:  “We don’t have a concrete plan at this time because our current phase is a research and development phase,” he told Automotive News. “We have to investigate what is our purpose in contributing to mobility service. That is our basic idea, and we have to continue the R&D phase.”

And one of the messages was that Vision-S would not seek car production.  But could supply items and product for the industry. Expensive planning and execution. 

Sony has used the car in promotion. The Vision-S has given Sony two prototypes, running on public roads.  

I see adding tie-in and another P---“partners” that is maybe the place and direction they are going in.

More insights into true Marketing and advertising practices and examples? Including smart Marketing trivia?  Visit right here. 

I am a senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's of Marketing. 

I own a copyright for the Nine P’s/9 P's of Marketing ©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. They were created for the digital age. 

In Marketing, the "customer," or potential consumers should be the center of the universe or "king," but they are missing in the 4P's. I feel from my study and research that there needs to be more focus on the "Customer," or "People." "People" or market segments, which utilize demographics, geographics, psychographics, behavioral characteristics and technographics, are vital, learning components of the 9P's.

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, brand, advertising and marketing managers develop plans, strategies and tactics. The Nine P’s include these important concepts, practices and components:

• People (Segmentation and Targeting)
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. In this blog it would be car purchasers and accessory purchases. 
• It's a special way at looking at diversity, if you review your gender, racial and other factors to your employees, customers, management, talent, board of directors, suppliers, partners, agencies, production and more.
• To understand your "People" or market segments, you will need to or may need to utilize many characteristics, including demographics (such as age, family size, family life cycle, gender, income, occupation, education, religion, race, culture, generation, nationality, and social class), geographics, psychographics (buyers are on basis of psychological/personality traits, lifecycle, values), behavioral characteristics (needs and benefits, decision roles, user and usage-related variables, occasions, user status, usage rate buyer-readiness stage, loyalty status, attitude and multiple bases) and technographics (potential buyers may or may not have the software and computer skills. Think employees here too, which may be a vital component or components of the 9P's of Marketing. 
• Look at your actual customers. Then once a target market is chosen, the organization can develop its marketing strategies to target a market segment or market segments
• It’s easy to market toward demographics, but brands can’t connect with people unless they learn how they think. By developing mindset-based marketing strategies, brand decision-making can better resonate with these segments, targets and audiences to increase consumer loyalty.
• Brand managers need to look at at their customers and/or potential users. Do you understand your potential customer's purchase and usage touchpoints, their habits and how they engage with your brand? Competing for their attention? 
• Place "consumers," "People" or "potential buyers" in the middle of a circle. Find information or data on them. Add the other components in the other nine P's.
• “People” or consumers prefer to buy “Products” from brands that share their values and “purpose-driven” movements.
• Targeting mindsets allows brands to connect with consumers on an emotional level, which positively affects brands’ bottom lines.
• Consumer and shopping data, plus first-party data can also help brands identify what people find valuable and important. You need to know where they live, how they work and play?
• "People" or targeting has almost always been left out of the traditional "Marketing Mix," almost every diagram includes the four P's with Product, Promotion, Place and Price.
• In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the buyer, "customer," or "People," in both planning ad implementation.
• Product and Services
• Under the 9P's, it's the goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
• A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
• Place (Distribution)
• Price: 
• I’m finding that “People” or potential customers in my 9P’s, actual consumers are no longer buying “Products” and services based solely on “Price” and product quality.
• An IBM study found that Nearly six in 10 consumers ("People") surveyed are willing to change their buying habits to reduce environmental impact. They found that over 70% would pay a premium of 35%, on average, for brands and products that are sustainable and environmentally responsible.
• Planning
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• Here are some strategic comments and questions under Promotion:
• To whom should, Sony, target and promote? Under "People"/Targeting, target market, audience with media characteristics fall here.
• What should you promote? Strategic copy points.
• Evaluate the eight different elements under Promotion and your brand's practices. That affects media planning.
• Ask is there a better way? A different promotional mix. There has to be a better way. 
• What are your costs in dollars and manpower or person power? Ask "Is there a different way or ways to budget?" 
• Look at different strategic partners? Their costs?
• You can differentiate with price. Discounting? Special sales? What economic and discount levels should you offer? Look at revenue versus costs. 
• What form or combination of promotion should you offer? Features?
• How frequent? Add media planning here. 
• Partners
• Presentation: 
• Post Covid 19 pandemic, I'm seeing "People" want an exceptional buying experience, which includes ethics and the company’s values. People are caring about convenience, comfort, ethics, and sustainability.  Look at home delivery of meals and everything on Amazon and Walmart or Target.
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Using Promotion Of A "No Fly" List May Be Good Promotion For Many Potential Passengers Or "People" in My 9P's Of Marketing.

Delta calls it a start. 

We are living in difficult and interesting times. It's a pandemic, folks.

Delta is getting in front. It's about abusive behavior of passengers who affect all of us. 

Or the rest of us, who fly. It's about segmentation and targeting.  .

I saw that Delta was using PR, one of the eight elements under "Promotion," to say they have a list of 1.6K name on there no fly list.

Hooray. Delta has selected a few not to sell to while "selling" to the other "good" potential customers. 

They are also working with other airlines on adding their names to their Delta list. That's using "partners" under my 9P's. 

One more copy point: Delta has also given the FAA 600 names for its new "Special Emphasis Enforcement Program." 

More insights into true Marketing and advertising practices and examples? Including smart Marketing trivia? Visit right here.

I am a senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's of Marketing.

I own a copyright for the Nine P’s/9 P's of Marketing ©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. They were created for the digital age. 

In Marketing, the "customer," or potential consumers should be the center of the universe or "king," but they are missing in the 4P's. I feel from my study and research that there needs to be more focus on the "Customer," or "People." "People" or market segments, which utilize demographics, geographics, psychographics, behavioral characteristics and technographics, are vital, learning components of the 9P's.

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, brand, advertising and marketing managers develop plans, strategies and tactics. The Nine P’s include these important concepts, practices and components:

• People (Segmentation and Targeting)
• Airline passengers. Some you want others, not so fast. Banning them. In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution)
• Price: 
• Planning
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• Partners
• Presentation: 
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. 

"No Time To Die" Opens, Or Finally Opens: Running Up On 18 Months, It’s Been A Nightmare for Some Brands, Which Ones And Know Why?

It's been 18 months since "No Time To Die" was to open in theatres. 

It’s been a logistical, marketing, promotional and merchandise nightmare for “No Time To Die:” 

Know Why? The delays. The costs. The new promotional spots. Marketing budgeting. The starts and stops. Hard to plan for. In the promotion of your prdct or serive tie-in, especially you paid to be included at a specific time and with timing. 

Finally, “No Time to Die” will beopening, one week from today. Its schedule was to open April 2020, but that pandemic struck. The last Bond film was "Spectre," which came out in 2015. 

The pandemic wasn’t the only delay. The Bond movie had been delayed by a year after director Cary Joji Fukunaga replaced director Danny Boyle, who was fired.

Brand tie ins and product placements include:

• Mobile phones provided by Nokia
• Omega watches
• Adidas footwear
• Bollinger champagne
• DHL
• Heineken
• Tom Ford tuxedo
• Electric Aston Martin

Think of 1964 and for “Goldfinger” the products and services included as product placement and tie-ins were Pan Am, Smith & Wesson and Aston Martin. They were featured.  Unusual group looking back. 

More insights into true Marketing and advertising practices and examples? Including smart Marketing trivia?  Visit right here. 

I am a senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's of Marketing. 

I own a copyright for the Nine P’s/9 P's of Marketing ©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. They were created for the digital age. 

In Marketing, the "customer," or potential consumers should be the center of the universe or "king," but they are missing in the 4P's. I feel from my study and research that there needs to be more focus on the "Customer," or "People." "People" or market segments, which utilize demographics, geographics, psychographics, behavioral characteristics and technographics, are vital, learning components of the 9P's.

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, brand, advertising and marketing managers develop plans, strategies and tactics. The Nine P’s include these important concepts, practices and components:

• People (Segmentation and Targeting)
• Movie goers?
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, movies such as a new Bond film is a product and a service
• Place (Distribution)
• Price: 
• Planning
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• Partners
• Presentation: 
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Including the Pandemic, Six Major Uncertainities With James Bond? It’s #25

The movie opens in the USA one week from tonight. 

Here are my six (6) uncertiainities for Bond #25 and the Bond franchise:

1. Looking at revenue and returns: Will the new Bond movie play well as in box office, on the big screen or little screens or both or neither?
2. Will the fifteen-month delay affect the audience’s reaction and reviews. Including word of mouth?
3. After 15 years of Daniel Craig, there will be a new Bond.
4. While a title card at the end of “No Time To Die” says “James Bond will return,” it will be a different kind of studio.
5. How will Amazon’s $8.45B acquisition of MGM change things for Bond and the franchise?
6. Will the pandemic and the theatres affect the audience and their reaction?

More insights into true Marketing and advertising practices and examples? Including smart Marketing trivia?  Visit right here. 

I am a senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's of Marketing. 

I own a copyright for the Nine P’s/9 P's of Marketing ©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. They were created for the digital age. 

In Marketing, the "customer," or potential consumers should be the center of the universe or "king," but they are missing in the 4P's. I feel from my study and research that there needs to be more focus on the "Customer," or "People." "People" or market segments, which utilize demographics, geographics, psychographics, behavioral characteristics and technographics, are vital, learning components of the 9P's.

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, brand, advertising and marketing managers develop plans, strategies and tactics. The Nine P’s include these important concepts, practices and components:

• People (Segmentation and Targeting)
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution)
• Price: 
• Planning
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• Partners
• Presentation: 
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC.