Saturday, January 28, 2023

February 12th: Cost Of One First Super Bowl TV Spot And What Are Advertisers Paying This Year, 2023 For Super Bowl LVII Advertising? One Spot?

One spot in Super Bowl LVII is approximately $7.5 Million or $250K per second without celebrity or production costs added in. And usually advertisers do not or are not allowed to buy one spot. There needs to be a commitment of $15 Million in media spending.

How big is the audience. Around 100K.

How about attendance at the game? About 70K. 

The numbers of the actual Super Bowl attendance has many different stories, especially when an average ticket costs about $8,000. 

Yes, paid for a ticket. Obviously many companies are entertaining their clients. An expensive business meeting. . 

What Was The Attendance At The First Super Bowl, in 1967?  

First one was called and promoted the NFL/AFL Championship game and not Super Bowl I: 61,946

It was January 15, 1967 when the NFL's Green Bay Packers defeated the AFL's Kansas City Chiefs.

The Coliseum, which opened in 1923, was also the site of Super Bowl VII.

This year's Super Bowl brought a capacity crowd of more than 70,048 to SoFi Stadium in Inglewood, California.

Any unique attendance trivial?

  • Yes, in 2021 when the Super Bowl was played in front of a crowd of just 25,000 fans. 30K were cardboard cutouts. 
         Yes, cardboard cutouts.

Need sales? Need more insights into true Marketing and advertising practices and practical examples? Including smart Marketing trivia?  Visit right here

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.


I created the 9P's of Marketing--Planning, People, Product, Place, Price, Promotion, Partners, Passion and Presentation to solve Marketing and business problems and create Marketing opportunities

I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.


In the study and practice of Marketing, brand, advertising and marketing managers develop plans, strategies and tactics. The Nine P’s include these important concepts, practices and components:

  • People (Segmentation and Targeting)
    • In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
  • Product and Services
  • Place (Distribution)
  • Price or Pricing 
  • Planning
  • Promotion: 
    • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
    • The activities that communicate the merits of the overall product include:
      • Personal Selling/ Sales Force: Sales persons
        • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
      • Advertising: You may not know that Google, Facebook and Amazon attract 46 cents of every dollar spent by advertisers. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
      • Sales Promotion
      • Collateral Materials
      • Direct Marketing (also referred to as Action or Direct Response Advertising)
      • Interactive/Internet/Web, Digital Media, Social Media:  
      • Events and Experiences
      • Public Relations/PR
    • With inflation at increasing higher levels, we are seeing brick and mortar retailers needing physical traffic to survive. Gas prices at record levels are keeping customers from driving more. One stop shopping is more important than ever. 
  • Partners/Alliances
  • Presentation: 
    • The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

      Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences.

  • Passion
For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC

Friday, January 27, 2023

What Are Dark Patterns? What Are Examples Of Dark Patterns? Deceptive Design?

Dark Patterns, also known as deceptive design patterns are art and promotional tricks used on and in websites and apps which may induce a consumer or user (“People”) under my 9P’s of Marketing to do things or actions that they didn't mean to do. , ...

Examples of a “dark pattern” Actions are? Misdirection, hidden costs, a “Buy” button too close to “Try Free” button, Bait and switch, disguised ads, forced continuity, friend spam, price comparison prevention or deception.


Thursday, January 26, 2023

Revolutionary. Price Cuts Increasing Sales For Tesla.

If any business writer or anyone took a marketing class, using price cuts is a marketing strategy to increase sales. Seems like what you learn in any Econ class too.

Tesla vehicles in the U.S. are seeing significant price cuts.

This strategy makes the vehicles more affordable and also add federal tax credits.

I read that business analysts say these price cuts suggest Tesla is prioritizing sales over profits and that it could spur a price war in electric vehicles. Competition. Revolutionary.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC.

Monday, January 23, 2023

Beer-Flat Tire: Sales Slip: Change Product? Recipe? Label? And More?

Brand managers may do too much. Especially when sales slip.

And added spots in NFL playoffs?

So what did Flat Tire do? 

New Belgium Brewing created new branding for its Fat Tire Ale.

New logo, recipe, color and tagline, "high quality, low impact." 

Of course.

The new direction reflects its carbon-neutral status and sustainability efforts. 

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC


Sunday, January 22, 2023

In 2023, Motivated To Move Your Home? Selling Messages Of Realtors? Moving on?

 Are you motivated to move or motivated to find clients who want to move?

The economy, interest rates, your job, family and Covid-19 quarantine seems to have changed everything..is it time to sell your home?

Need to find some selling messages of realtors?
  • Job changes?
  • Interest rates are rising. 
  • Are you feeling you need to sell your home after spending so much time in it the past two years?
  • Do you want to achieve the same results? 
  • Have you considered remodeling? Can you put up with the dust and inconveniences of working with a contractor?
  • Is your home too much of a financial drain? Want to cash out and collect some equity?
  • Did the lack of driving and computing feel good?
  • Have you had it with the neighborhood? Tired of your neighbors? Too noisy? 
  • Do you need to change schools?
  • Is your home too small? 
  • Need more work space?
  • Do you need a better kitchen since you saw how many others were baking? Cooking?
Do you need examples of strengthening your pillars of your brand or branding strategies?  

Do you need a better understanding of all areas of Marketing? 

Do you have the responsibility and the need to increase sales and overall revenue?  

I consult, teach and work as a Marketing, Business and Advertising expert using many Marketing concepts, standards of practice and practices, including the Nine P's/9P's of Marketing in court.

As a brand manager, entrepreneur, business owner or advertising agency professional, do you need more business, Marketing and advertising insights? 


Visit here for plenty of insights into Marketing. The 9P's is a framework; it includes targeting or "People," planning, product and services, promotion, pricing, partnership strategies, "Place," Passion and Presentation. 

Plus true, researched marketing insights and fun, insightful, advertising trivia.

For the past 48 years, I have been a Marketing professional, a certified, credentialed Forensic Litigation consultant (CFLC), a Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach and give seminars on Strategic Marketing, the nine P's of Marketing, Branding, Super Bowl spots, Global Marketing, Promotion and Advertising. 


I also present to MBA candidates, law schools and attorneys my  "What is Marketing? What is Advertising?" lecture and talk.  I have plenty of examples. I have been to UCLA School of Law and at Pepperdine University this semester. 

Fifteen years ago, I created and own the marketing objectives, strategies and tactics practice of the 9P's of Marketing. T
he Nine P’s/9 P's of Marketing ©2007 augments the Marketing Mix or the 4P's (Product, Price, Promotion and Place) by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of a copyrighted Marketing concept. I've added "People," "Passion," "Planning" and "Partners" and "Presentation." 

In the late 60's I was first taught in Marketing 307 at USC that the "customer," or potential purchasers, buyers are king or kings, but potential consumers are missing as one of the P's. With the addition of "People," I expanded and developed the additional concepts under the nine P's. 


For marketing professionals, targeting or the "target market," "People," buyers, potential buyers and users are more prominent in my marketing model or theory. These potential buyers have their own "P."  It's "People," in the 9P's of Marketing. 

The utilization of the 9P's of Marketing help, develop and guide a company or a firm's marketing objectives, strategies, tactics and solutions. The Nine P's can be truly insightful, in many ways and in many possible tactics and actions. They will help build revenue, manage costs, more effectively. 

So, 
you and others may ask "What is Marketing?" 

Marketing is a planning and execution process that involves a product or service's attributes, research, distribution, pricing, partnerships or alliances, promotion and more. 

In my presentations and talks, I detail that advertising is only a small percentage of the answers to marketing problems. All of the Marketing activities and tasks must work together to assure successful marketing practices. 
Firms, associations and companies with the most effective marketing efforts try to thoroughly understand their potential buyers and customers ("People") in your marketplace. 

Companies and new product/service development pros create products and services to meet market needs. Solving consumer "problems." These firms and others use marketing research and channels for understanding and communicating to market segments, a target market or audience ("People" in the 9P's of Marketing).

In the study and practice of Marketing, Marketing managers and brand agents develop planning, objectives, strategies and tactics. 


For any size firm and entrepreneurs, the 9P's of Marketing include important components, parts, elements, actions, tactics and efforts.  


Let's start with planning, research, one of the nine P's and also with targeting, "People," one of the other nine elements or components:
  • Planning or Simply Marketing Planning: 
    • Planning starts with research and researching. 
    • This element of planning in the nine P's is a method for achieving an end, and, looking at the eight other parts; your insights can start a detailed formulation of a program of action. I like using a phrase from Ben Franklin; he supposedly said "Failure to plan is planning to fail."
    • Look at developing and transforming marketing objectives into marketing strategies to tactics. Marketing management and managers must make basic decisions on marketing targets (“People”), marketing mix, pricing, distribution, marketing budgets/expenditures and marketing allocations. 
    • Review dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas. And there's more under the other 9Ps of Marketing
  • People 
    • "People" or targeting has almost always been left out of the traditional "Marketing Mix," almost every diagram includes the four P's with Product, Promotion, Place and Price.
    • Place "consumer" or "People" or "potential buyers" in the middle of a circle. Find information or data on them. Add the other components in the nine P's. In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the buyer, "customer," or "People," in both planning ad implementation.
    • Look and analyze your potential, new, existing and repeat customers and users. 
    • To understand your "People" or your market segments, you may need to utilize many characteristics, including:
      •  Demographics (such as age, family size, family life cycle, gender, income, occupation, education, religion, race, culture, generation, nationality, and social class).
      • Geographics
      • Psychographics (buyers are on basis of psychological/personality traits, lifecycle, values)
      • Behavioral characteristics (needs and benefits, decision roles, user and usage-related variables, occasions, user status, usage rate buyer-readiness stage, loyalty status, attitude and multiple bases) and
      • Technographics (potential buyers may or may not have the software and computer skills. 
      • Think employees here too.) which may be a vital component or components of the 9P's of Marketing. 
    • Once a target market is chosen, the organization can develop its marketing strategies to target a market segment or marketing segments.
    • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a major first or second step, which may need for your firm to do more research and planning. . 
    • Product and Services: 
      • It's a product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
      • It's the goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
    • Place (Distribution): 
      • Consider, develop and review store and non-store options, e-commerce and “brick and mortar” factors, geographic considerations, objectives, strategies and tactics, including with your “Partners, too.” 
      • It's your offering of the right product at the right PLACE or location, at the right time, at the right price. It's the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives.  
    • Price or Pricing:
      • Simply it's the amount of money a consumer is willing to pay to obtain the product.  But "price" is so much more. “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
      • Pricing decision making involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions. Simply, all aspects regarding pricing
      • Pricing or "Price" also includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms. 
    • Promotion: 
      • I teach and consult that there are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities, under "promotion." . 
      • The activities that communicate the merits of the overall product include:
        • Personal Selling/ Sales Force: Sales persons. Your sales force. 
          • Helpful consulting tip or hint: Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
        • Advertising is paid media. There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
        • Sales Promotion
        • Collateral Materials
        • Direct Marketing (also referred to as Action or Direct Response Advertising)
        • Interactive/Internet/Web, Digital Media, Social Media:  
        • Events and Experiences
        • Public Relations/PR
      • What some strategic questions under Promotion? 
        • What should your company promote? Strategic copy points, for your product or service.
        • Evaluate the eight different elements under Promotion and your brand's practices. Ask is there a better way? A different promotional mix. There has to be a better way. 
        • What are your costs in dollars and manpower or person power? Ask "Is there a different way or ways to budget, your promotional dollars?" 
        • Look at different strategic partners? Their costs?
        • To whom should you target and promote? Under "People/"Targeting, target market, audience with media falls here. Have you noticed that you may watch what you want to watch in TV programming when you want to watch it and anywhere, any screen? That affects media planning. 
        • You can differentiate with price. Discounting? Special sales? What economic and discount levels should you offer? Look at revenue versus costs. 
        • What form or combination of promotion should you offer? Features?
        • How frequent? Add media planning concern.  
      • Partners: 
        • Working with others and organizations which take part in an undertaking with another or others, in a business or company with shared risks and profits. Also referred to as Alliances. 
        • With "Partners" and your Marketing efforts, it is vitally important to partner and align with firms that have similar corporate philosophies. Simple but complex and difficult, have agreed upon objectives and strategies.
      • Presentation: 
        • This “P” or “Presentation” is the act of displaying, using, presenting, and putting forward any of your efforts utilizing the other 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
        • Be sure to look for real” product and service experiences. 
        • This "P" helps you enable consumers and “allowing” them to feel the brand. As part of "presentation," I also place “events and experiences” under Promotion. 
        • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with your potential consumers. 
      • Passion:
        • This "P" are those intense, driving or overmastering feelings, emotions in the planning, developing, implementing and executions of pricing, promoting, partnering, selling and overall marketing of products or services.
        For more on insights, ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

        Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 48+ stimulating questions and answers at Londre Marketing Consultants, LLC.  

        Saturday, January 21, 2023

        Spring, 2023 Update: Promotional Lines And More Used By Real Estate Agents And Realtors (There's A Difference) In Playa Vista Or "Silicon Beach" With The Nine P's Of Marketing.

         We live in Playa Vista. 90094. The past nine years. 

        I grew up about three or four miles from Playa Vista, in old Ladera Heights, not what was called "new (west of La Cienega)" or "upper Ladera Heights (north of Slauson, west of La Cienega)."

        I remember catching pollywogs and frogs at the corner of Centinela and Sepulveda. I remember the small lake at La Tijera and La Cienega where the Ralphs is now. Where Builders Emporium was located.  

        I went to St. Jerome's and Loyola High, plus two degrees from USC. 

        I know the geographic and selling area well. 

        For 47 years I have been a marketing and advertising professional. While working full-time, I taught 78 semesters of Marketing, Advertising, Global Marketing and Business Strategies, over 38 years at USC, Pepperdine (all five campuses, in their MBA program), LMU, CSUN and am a guest speaker at several universities and colleges, law schools (USC Gould, Ucla, Southwestern and Loyola Law School) plus professional groups/societies.

        Reasons for the post, which I started in 2016:  

        The realtors and agents say and promote that theyare: #1 (in so many ways how can there be that many Numero Unos or Unas? Out market. Out sell. Out work. Out perform. 

        Plus the realtor who wrote: "I usually don't resort to this type of letter, as I don't like receiving these types of letters from realtors." Really. 

        Or the realtor or wrote copy, caps: "I CAN MARKET YOUR HOME WORLWIDE." 

        For educational purposes plus as a Marketing expert and as a former VP of our HOA, our residents started to get a ton of unsolicited mail and promotional materials from agents and realtors. We have had real estate agents and realtors knocking on our doors in Playa Vista, dropping off literature which isn't permitted by PVPAL. 

        Most overused line by the industry:  "Just sold." Doesn't say how long it took, at what commission, asking price; was it priced for an easy sell?

        Second one: "I know marketing," from an agent or realtor. Please!  So overused and they can't usually give you a definition of Marketing and accurately breaking the practice of Marketing into hundreds of components.  May never have taken one marketing class. 

        I give presentations at business schools, grad schools and law schools, plus associations and groups. My topics for an interactive discussion on "What are the Differences between Marketing and Advertising." Or simply "What is Marketing? What is Advertising?" Agents and realtors usually can't tell you the difference. Sad, but true. 

        We get a lot of unsolicited promotional materials from realtors and agents. I started collecting the slogans and headlines. Some of these slogans, body copy, tag lines and headlines are better than others. Some are not believable. Simply, unbelievable.

        Regarding slogans and headlines: Many promotional lines. Some more competitive than others. Some with exaggeration and hyperbole, plus "puffery." Many with no relevant dates or time periods. 

        I'll add a few comments from my experiences from teaching Marketing and Advertising, Marketing consulting and expert witnessing in court. 

        We have used a few of these realtors and agents. We know their reputations. Some are better than others. Some have good reputations, others not so good. 

        On our Network Exchanges some are regarded as "untrustworthy." I have not been able to fully verify these claims. This post is for educational purposes, cocktail "talk," and a teaching and learning situations for homeowners, potential homeowners and others.  
        • January 2023: "Let's work together." 
        • January 2023: "Robin has a passion for real estate..."
        • January 2023: We can sell your property of home within 20 days. 
        • January 2023: Playa Vista's #1 Agents. I'll let you guess there are plenty of #1's.
        • January 2023: Top sales or top seller
        • February 2022: "We'll sell your home in 30 days or less. Guaranteed, Or we'll buy it!!
        • January 2022: Connect with us to build a marketing strategy for your home." 
        • January 2022: For Playa Vista--One realtor said they sold 95 homes (63 in PV), and another realtor said that only 60 total homes were sold in 2021 FULL YEAR in PLAYA VISTA. What gives? 
        • October 2021: "What others do? Install for sale sign; Post Property to MLS; Create and Print flyers; Wait for calls and wonder what's going on; Reduce property price."  A little harsh. Promotion and copywriting by Suarez Team of KW
        • October 2021: The Monster Dash 5K sponsored by Compas, and I'd label that under "promotion, Events and Experiences, under 9P's of Marketing
        • September 2021 "In 2021, we've helped over 250 families ...buy and sell local real estate."
        • January 2019: We get mailers every day from Realtors even though we are on a do not mail list. It seems they don't care and just do mass mailings. We received a mailer from Pier to Pier. They state "flat fee." Pay only $15K to the listing broker.  Their "Place," one of the nine P's of Marketing. Pier to Pier includes "Sellers from the South Bay to Downtown L.A. (DTLA) and points beyond are saving tens of thousands of dollars by listing with them. "
          "WE ACTUALLY DO MORE TO MARKET PROPERTIES THAN AGENTS CHARGING MUCH HIGHER COMMISSIONS..." 
          Does that pass the logic test? 
        • January 2019: One of the good ones, Winnie Lichit says, Playa Vista is about "HOME. FAMILY. FRIENDSHIPS. SCHOOL. COMMUNITY." I would agree. 
        • September 2018: Flexner + Ziari stated "...that Playa Vista had cracked the top 10 for property crime in L.A. Then they offered some security tips. 
        • September 2018: Do you think real estate commissions are too high? Offering a 1% listing side commission, with PiertoPier brokers. 
        • August 2018: With the headline WHY NOT SAVE $10,000-$40,000." Bob & Cheryl have a price and discount strategy.  The seller "may" save by having the same broker for seller and buyer. Not sure you the seller get the SAME Full Service!!!"
        • From July 2018: "Syndication to all websites." Not sure what that means. 
        • From July 2018: "Pay 1% listing commission or no escrow fees -your choice." Using Price and Pricing to promote.  A form of discounting.  Very small font: "Buyer's Broker commission calculated separately." 
        • From June 2018: Two calling themselves the "Top Playa Vista Real Estate Team." They use body copy of "most closed transactions." 
        • From June 2018: A broker/realtor stating "we have successfully sold home in your neighborhood."
        • From June 2018: Doesn't each and every realtor say they get the highest values for their seller? What's most important in choosing a realtor, FS? 
        • From May 2018: From Jesse Weinberg and Vivian Lesney. This time it's with wine and cheese and a "TWILIGHT OPEN HOUSE." The capital letters are theirs, not mine.
        • From March 2018: "Best Priced Single Family Home in Playa Vista" from Fineman Suarez
        • From January 2018: Average price per sq.ft was $657 in '17; Average sold price was $1.17 million in '17, according to Halton Pardee.
        • From January 2018: A headline from Josh Goldstein "The Face of Phase II." Interesting, without any copy benefits or copy support.
        • From December 2017: Tami Humphrey says "#1 in home sales." 
        • From November 2017: Receive plenty of mailers from Jesse Weinberg and Vivian Lesny, who claim to be the #1 Sales Team Nationwide for Keller Williams Realty.
        • From October 2017: Got a mailer, unsolicited from Daniel Lowe of Gibson International: With four typos. How's that for detail? (home, should have been home's; qulified, should have been qualified; mazimize, should have been maximize; personailzed, should have been personalized--what a spell check problem for me in this post. How many mailers did he send with the misspellings?
        • From October 2017, Fineman Suarez, promoted "Get a pie of pie and a free pumpkin." 
        • From October 2017, Jesse Weinberg and Vivian Lesny promoted a "Twilight Open House" for a property in Dorian.
        • From April 2017, Jackie Samis of KellerWilliams: What an opening line? "I ususally don't resort to this type of letter, as I don't like receiving these types of letters from realtors." 
        • From April 2017, Playa Vista Reporter and Robert Pitts Estates: Featuring a home in Ladera Heigths. Really? Zip code 90056 isn't 90094. I grew up in 90056 and live in 90094. Let's be real. 
        • From April 2017: Flexner + Ziari: "More Playa Vista Homes Sold Than Any Other Brokers."  "We have sold more homes in this area than any other realtors and will talk you through what to expect." Backup? 
        • From March 2017, Gwendolyn J. Thomas: "I bring you resources, experience and strategy that are unmatched." Really, unmatched?
        • From March 2017, the Fineman Suarez team: "Contact the champions and get the results you desire." "This March, don't make the process of choosing a Real Estate Team turn into Madness." Using a Promotional tactic of comparative advertising, Fineman Suarez give more than a dozen competitors to call.
        • This Valentine's Day let our team...find a buyer to fall in love with your home; ..get the results you desire." 
        • From March 2017, SFG Group: "Highest sale price ever in Playa Vista." 
        • From March 2017, Halton Pardee: "We love making things happen for our clients.  #1 Team in Los Angeles; #2 Sales Team in the U.S.A.; Work with the Real Estate Market Leader. On average , our listings sell above market Price." (Londre questions: Sure are a number of #1 teams out there, plus how do their listing sell above market price if the market price is the market price?
        • From March 2017, Playa Vista Specialists: "Setting THE NEW STANDARD (their caps) for selling condos and homes in Playa Vista." 
        • From March 2017, JGold Group: "Seldom do these condos (Camden at Playa Vista, multiple buildings in Phase II) come available, so don't miss your opportunity to see this today?" Londre comment: Puffery. Really, how new is it? 
        • From March 2017, Halton Pardee: "All you need to know" is their headline or teaser line. Londre comment: Really, all you need to know? Plus "as seen in REALTRENDS: 20K+ per week, potential buyers." Londre comment: " How many are on a "do not mail list?" 
        • From February 2017, Myers & Casey: "...Our clients come first. Our goal is to make the purchase or sale of your home seamless and stress free."
        • From February 2017, Halton Pardee: "Partner with us, the Market Leader. #1 Team in Los Angeles; #2 Sales Team in the U.S.A.; Selling your home...interview the Market Leader" (Londre question: Surely are a number of #1 teams out there?
        • From February 2017, J Gold Group: For insight into Playa Vista's Real Estate Market and Community..."
        • From February 2017, Flexner + Ziari: Over 400 of your neighbors have trusted us." Is this from listing and selling? Any research to back this up? 
        • From February 2017, the Fineman Suarez team: "This Valentine's Day let our team...find a buyer to fall in love with your home; ..get the results you desire." 
        • From February 2017, Playa Vista Living Team, Tami Humphrey: "#1 Total Sales; #1 Total Buyers represented; #1 Total Leased Properties; #2 Total Listings."
        • From February 2017, Playa Vista Experts, with Reid Kaplan: "We don't put you on an assembly line or pass you around for each step in the process like most teams do." Really?
        • From January, 2017: "When it comes to selling homes NOT EVERYTHING IS BLACK AND WHITE (their caps); "We're not just selling houses, we're SETTING and BREAKING records." (Again their caps, not mine). Fineman Suarez (Londre comment: Really? Research? Interesting, creative copywriting. ) 
        • Fineman and Suarez, I met one of the agents in the past two weeks. Here's input from another mailer "Experts predict up to 3 increases throught ...2017, totally 1%...This decreases a buyer's purchase power by 10%. On a $1 Million home, that is $100K."
        • Winnie Licht: "Coldwell Banker’s #1 Real Estate Broker Associate in Playa Vista" (We have used her and Julie Walker to purchase a home. I'm a fan. They have used me as a positive reference.) I believe they are "Market Leaders," as they use and promote that headline.
        • "We're the #1 Marketing Team in Silicon Beach" (12/2016) Fineman Suarez (Londre question: Based on research?) 
        • "We're the #1 Marketing Team in Silicon Beach" (1/2017) Fineman Suarez (Londre question: Based on research?;plus January mailer has 12 properties, not one is in Playa Vista.) 
        • Here's a headline for selling agents and realtors, and not buying agents or realtors: "When Silicon Beach wants to sell, they call....Playa Vista Pros" from 1/2017.
        • Playa Vista Pros: "When Silicon Beach wants to sell, they call SAM & RUDI (their all caps) 
        • "The Silicon Beach Experts" (12/2016) Fineman Suarez
        • "The hardest working team in real estate."  Playa Vista Premiere (Londre question: Not just Playa Vista, but in Real Estate?)
        • The Fineman Suarez Team: "The #1 Marketing Team in Silicon Beach Today." Plus "A team always outperforms an individual." "...We're the #1 Marketing Team in Silicon Beach (My observation that they lost the "today" copy from a previous mailer.)
        • Halton Pardee: "We know your future buyer."  I dislike their from my educational, teaching and professional background the promotional line: "Over $150K a month spent on marketing." 
        • "Playa Vista Specialists:" Wiinnie Licht and Julie Walker (Positive reference from me)
        • 310 Playa Vista Realtor, Professional #1 Real Estate Agent" Without any names? 
        • "Playa Vista Specialists:"Jesse Weinberg and Vivian Lesny
        • "#1 Team Nationwide for Keller Williams Realty:" Jesse Weinberg and Vivian Lesny
        • "Neighbors are hiring us to sell their home than any other team"  (11/2016): Jesse Weinberg and Vivian Lesny
        • Playa Vista Pros: "#1 Listing agents for 2015" Plus "Most number of properties listed in Playa Vista" "Playa Vista Pros:" Sam Araghi and Rudi Behdad: As a Marketing expert, I would ask "over what period of time?" 
        • "When Silicon Beach wants to sell, they call SAM and RUDI (capital letters are from them)"
        • "Over 400 of your neighbors have trusted us, you can too:" Flexner+ Ziari 
        • Playa Vista's Premiere Selling Partners, with over 400 homes sold since 2004:" Flexner+ Ziari 
        • Helton Pardee: "We make selling, buying and leasing real estate a seamless experience."
        • Fineman Suarez Team: "You can sell now for more money and not have to physically move until January or February." Plus "more competition equals less money!" Some puffery, it appears. 
        • Team? Playa Vista Premiere promotes: "The hardest working team in real estate." Or "Let the hardest working team in real estate work for you." Really? 
        I will keep adding to this list.

        What makes a good tag line? Want to see some good ones?                                   



        With great Marketing strategies, the best ones are short, powerful summations that companies and firms use to drive their brand message home to consumers. Or potential home buyers or sellers. 



        Think "Just do it" and "We try harder."  Would love that all realtors would just do it---by buying and/or selling; that they were knowledgeable and worked harder. Subjective, I know. 



        Small companies can create and craft taglines and headlines which can be every bit as effective as those of the big creative machines. 

        • "You're in good hands with Allstate" (1956, Allstate Insurance)
        • "Got milk?" (1993, California Milk Processor Board)
        • "Don't leave home without it" (1975, American Express)
        • "Just do it" (1988, Nike)
        • "Where's the beef?" (1984, Wendy's)
        • "Think different" (1998, Apple Computer)
        • "We try harder" (1962, Avis)
        • "Tastes great, less filling" (1974, Miller Light)
        • "Melts in your mouth, not in your hands" (1954, M&M Candies)
        • "Takes a licking and keeps on ticking" (1956, Timex)
        Visit here for more insights into Marketing, targeting or "people," promotional and advertising strategies, Plus true, researched marketing insights and advertising trivia.

        I am a senior Forensic Marketing Expert, Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 


        I created and own a copyright for this marketing concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.


        In Marketing. the "customer," or potential purchasers, buyers are king, but are missing as one of the P's, in the 4P's. It's prominent and its own "P" in the 9P's of Marketing. 


        The Nine P's/9P's of Marketing help identify marketing opportunities, solutions and find marketing problems and opportunities in a number of areas. They help, develop and guide a company or firm's marketing objectives, strategies, tactics and solutions. 


        The Nine P's can be truly insightful. 


        I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.


        In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 


        The Nine P's of Marketing include these important components or elements:

        • Planning: 
          • Research. 
          • Developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets (“People”), marketing mix, marketing budgets/expenditures and marketing allocations. 
          • It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
        • People 
          • For realtors there is heavy concentration on geographic modeling and what they call "farms." 
          • In Marketing strategy, it's about Segmentation and Targeting. Add Positioning and you have STP. 
          • "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
          • "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
          • The demographic and geographic segmentation are strategic for selling or buying a home. One of the reason so many promotional dollars are being spent in 90094, Playa Vista, or Silicon Beach. 
        • Product and Services: 
          • Realtor and agent selling is a service. A home is a "Product, under the 9P's" 
          • The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
          • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
        • Place (Distribution): 
          • The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
          • Offering the right product at the right PLACE, at the right time, at the right price. 
          • Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
        • Price:
          • All aspects regarding pricing. “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
          • The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  
          • Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
        • Promotion: 
          • Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
            • Personal Selling/ Sales Force: Sales persons: Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering.
              • For this post: I would add that there is a significant difference between an agent and a realtor. The difference between a real estate agent and a Realtor, explained
              • Are the terms “real estate agent” and “realtor” interchangeable? No.
              • Both real estate agents and realtors are licensed to sell real estate, each title refers to a specific type of real estate “professional." There may be huge distinctions in quality, between the two.
              • What is a real estate agent? Anyone (sales professional, an associate broker or a broker) who is licensed to help people buy and sell commercial or residential property
              • From the Bureau of Labor Statistics: Real estate licensing applicants must complete anywhere between 30 to 90 hours, depending on the state, of classroom instruction, from an accredited college, university or technical school. Plus pass an exam.
              • A “realtor” is a trademarked term that refers to a real estate agent who is an active member of NAR (National Association of Real Estate.) 
                • NAR was founded more than a century ago, but it has only used the term “Realtor” for about 40 years. The association was originally founded in 1908 as the National Association of Real Estate Exchanges and changed its name in 1916 to the National Association of Real Estate Boards. They require that their members hold a valid real estate license, be actively engaged in the real estate business, no record of official sanctions (unprofessional conduct) and no recent or pending bankruptcy.
                • To protect the title from misuse, the association obtained a copyright and trademark on it in 1950. The NAR has faced legal challenges arguing that “Realtor” is a generic term and should not be a trademark.
                • The principals of a real estate firm — including sole proprietors, partners in a partnership, corporate officers, majority shareholders of a corporation or branch office managers acting on behalf of the principal — must first join a Realtor association before any non-principal can join.
                • If a principal decides not to join the association, none of the individuals associated with that firm can become members. Each firm appoints one principal to serve as the “designated Realtor” for the firm.
            • Advertising
            • Sales Promotion
            • Collateral Materials
            • Direct Marketing (also referred to as Action or Direct Response Advertising
            • Interactive/Internet/Web, Digital Media, Social Media 
            • Events and Experiences-
            • Public Relations
          • Here are some strategic questions under Promotion::
            • What should you promote? 
            • Where?  In specific areas you want to distribute your promotional, selling messages. 
            • To whom should you promote?
            • What economic and discount levels should you offer?
            • What form of promotion should you offer? Features?
            • How frequent? That's a tough question. I teach reach versus frequency and continuity as in one of many factors in media planning. But if it is not allowed, the answer would be never, in certain tactics.  
        • Partners (also know as Alliances.)
          • There are finder fees and cooperative ventures in real estate. 
          • It is important to partner with individuals and firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
        • Presentation: 
          • The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
          • Look at “real” product and service experiences. 
          • I place “events and experiences” also under Promotion. 
          • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
        • Passion:
          • Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.
          For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

          Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

          Thursday, January 19, 2023

          No Games In Mexico, But The NFL Is Traveling Again For What? International And Global Marketing. Which Teams?

          The NFL will be playing again in the United Kingdom and Germany next season, 2023-2024. 

          Which five (5) Teams:

          • Buffalo Bills
          • Tennessee Titans
          • Jacksonville Jags
          • Kansas City Chiefs
          • New England Patriots

          London:

          • The Bills and Titans will both play at Tottenham Hotspur Stadium
          • The Jaguars will return to Wembley Stadium for the 10th time in franchise history.

          Germany

          • The Chiefs and Patriots will both play games in Germany. The cities will be announced
          Mexico is not on the schedule. The PR release said due to stadium renovations. Question: No stadium in Mexico. Really? It's the closest unless you count Canada. 

          Need sales? 

          Need more insights into true Marketing and advertising practices and practical examples? Including smart Marketing trivia?  Visit right here

          I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

          I created the 9P's of Marketing--Planning, People, Product, Place, Price, Promotion, Partners, Passion and Presentation to solve Marketing and business problems and create Marketing opportunities

          I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

          The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

          I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

          In the study and practice of Marketing, brand, advertising and marketing managers develop plans, strategies and tactics. The Nine P’s include these important concepts, practices and components:

          • People (Segmentation and Targeting)
            • In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
          • Product and Services
          • Place (Distribution)
          • Price or Pricing 
          • Planning
          • Promotion: 
            • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
            • The activities that communicate the merits of the overall product include:
              • Personal Selling/ Sales Force: Sales persons
                • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
              • Advertising: You may not know that Google, Facebook and Amazon attract 46 cents of every dollar spent by advertisers. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
              • Sales Promotion
              • Collateral Materials
              • Direct Marketing (also referred to as Action or Direct Response Advertising)
              • Interactive/Internet/Web, Digital Media, Social Media:  
              • Events and Experiences
              • Public Relations/PR
            • With inflation at increasing higher levels, we are seeing brick and mortar retailers needing physical traffic to survive. Gas prices at record levels are keeping customers from driving more. One stop shopping is more important than ever. 
          • Partners/Alliances
          • Presentation: 
            • The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

              Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences.

          • Passion
          For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

          Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC