It's Super Bowl LXI Coming On February 14th--Valentine's Day. Presentation And Promotion Under The 9P's Of Marketing. What About The L Or 50th?

I was just thinking of the Roman Numerals and found a Marketing presentation 11 years ago. 

Super Bowl L or Super Bowl 50 kicked off after the 2015 season. 

The NFL made the change to Super Bowl 50, one time. CBS was the network. I guess they didn't like the idea of L for "Loser?"  Instead of naming it Super Bowl L using the traditional Roman numerals as in previous Super Bowls, this "special" game was promoted in Arabic numerals as in "50."

Another way to describe the Super Bowl 50; it can be called the "Golden Super Bowl," being located in the Golden State (California); plus the 50th anniversary is named the "golden anniversary."

ESPN and ABC will telecast the LXI game in the United States in 2027.

It will be played at SoFi Stadium home of the Rams and the Chargers. This will be the first Super Bowl held at the home of two Los Angeles teams. 

In the 9P's of Marketing I define "Presentation:"

• This “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. I guess I'd add players or employees. 

The act of presenting may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. takes it to another level. A shaky, noisy level or chair or nearby home.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (The football and sporting target market and more.)
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners, with plenty of "Partners" when dealing with "Presentation" and "Promotion" of the local, national and global exposure of the Super Bowl. 
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 75+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Combing Place, Immigration, Tickets, Politics, The World Cup with 9P's Of Marketing

They are coming.

The World Cup will be here. 

In two weeks we have the FIFA World Cup is from Thu, Jun 11, 2026 – Sun, Jul 19, 2026.

Did you know that the U.S. Travel Association called the following decision a "smart, targeted move that will make it easier for more international fans to experience the tournament in the United States."

The Trump administration has suspended a requirement for foreign visitors (fans/"People," under my 9P's of Marketing which are from Algeria, Ivory Coast, Senegal, Cape Verde and Tunisia. These World Cup qualifying countries do not have to to pay up to $15K in bonds to enter the US.

The waiver applies to citizens from Algeria, Ivory Coast, Senegal, Cape Verde and Tunisia who have purchased FIFA tickets.

Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/

I like Marketing. I like Promotion, one of my nine P's of Marketing

I like advertising, which is one of the eight components under Promotion in my 9P's of Marketing. 

I like copy and selling points. I like finding Marketing opportunities and solving Marketing problems using the nine P's of Marketing. I like teaching them. 

I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9P's with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. 
• It's taken a lot of Marketing planning and research to put on the FIFA World Cup. Finding copy points is part of the creative and promotional planning. Plenty of alliances and "partners." 
• Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or sponsor parties as examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

Johann Wolfgang von Goethe said “ To put your ideas into action is the most difficult thing in the world." But Nike says "Just do it."

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. Now. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 75+ stimulating questions and answers at Londre Marketing Consultants, LLC.  

 

Positioning Is A Big Deal In Marketing And Advertising. What Was Significant In The Hanging Of The Matisse’s Le Bateau Painting, At The New York Museum Ff Modern Art? With 9P's Of Marketing

Positioning in marketing is the strategic process of shaping how target customers ("People," in my 9P's) perceive, remember, and value a "Product" or brand relative to it competition. 

Marketing and Brand Managers try to establish a unique, favorable and believable image in the consumer's mind, focusing on key differentiators, benefits and competitive advantages or insights.

So is art direction in advertising and design?  It's the development of the visual style for projects like TV Spots, ads, magazines or films, translating concepts into imagery. It's looking  after the look and, requiring strong leadership, communication, with visual design skills.

Answer: The painting was hung upside down for 47 days before anyone noticed.

Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/\

I like Marketing. I like advertising. I don't like scammers. I like copy and selling points. I like solving Marketing problems using the nine P's of Marketing. I like teaching them. 

I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9P's with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. 


• Finding copy points is part of the creative and promotional planning. 
• Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 75+ stimulating questions and answers at Londre Marketing Consultants, LLC.  

Under "Product" In The 9P's Of Marketing, What Was Designed To Be Distinctive, Patented And To Be Recognized In Day Or Night, Whole Or Broken, All Over The Globe?

Known all over the world.

This package or bottle design earned the name “Mae West, by distributors, marketers and consumers, of Coca-Cola. 

It’s the iconic, distinctive, curvaceous Coca-Cola "contour" bottle, introduced in 1916.  The package or “product” was actually inspired by the cocoa bean's ribs and designed to mimic the 1910s "hobble-skirt" fashion trend.

Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/

I like Marketing. I like advertising. I don't like scammers. I like copy and selling points. I like solving Marketing problems using the nine P's of Marketing. I like teaching them. 

I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9P's with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. 


• Finding copy points is part of the creative and promotional planning. 
• Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 75+ stimulating questions and answers at Londre Marketing Consultants, LLC.  

Offering Maternity Leave, Bonuses For Having Babies, Tax Savings And Paid Child Care, Which Country Has A Lower Birth Rate Than The United States? With 9P's Of Marketing

Marketing is about People and Products and More. 

The Answer: It’s Singapore. Its birthrate is lower than the United States, and the US birthrate has fallen every year except one since 2009. 

The rates are below what some “experts” call replacement rate or the number of new babies to keep the population level stable.

More from John Hopkins: the U.S. birth rate has dropped significantly, reaching an all-time low in 2024 with a fertility rate of less than births per woman, well below the replacement level. This long-term trend, lasting over two decades, is driven by women delaying marriage, increasing career opportunities, higher living costs, and fewer teen births.

Fewer consumers. Fewer Marketing employees? 

Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/\I

I like Marketing. I like Promotion, one of my nine P's of Marketing

I like advertising, which is one of the eight components under Promotion in my 9P's of Marketing. 

I like copy and selling points. I like finding Marketing opportunities and solving Marketing problems using the nine P's of Marketing. I like teaching them. 

I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9P's with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. 


• Finding copy points is part of the creative and promotional planning. 
• Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. Now. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 75+ stimulating questions and answers at Londre Marketing Consultants, LLC.  

With $500 Million Invested In Equipment And Technology, How Unsuccessful Was The “Picture Phone?” The Promotional Headline Was “Logical extension of today’s telephone service.”

It was too far out, ahead of its time, more than sixty years ago.

Bell Telephone’s “Picturephone” was introduced and promoted at the 1964 World’s Fair. 

A tiny black and white video screen.

Sales estimates were a million subscribers by 1980. Only 70 takers in the first six months. Price or cost was $160 per month or in today’s dollars about  $1,686.63 a month.

FaceTime has the potential of more than 1.2 Billion users, worldwide.

What about Zoom? 

Zoom has over 220K business customers. While total individual users are in the hundreds of millions, Zoom's focus is on enterprise and business licenses, which allow 300 to 1,000+ participants.

I pay for Zoom for both personal and business. Free basic Zoom plans allow up to 100 participants per a 40-minute meeting.

I like Marketing. I like Promotion, one of my nine P's of Marketing

I like advertising, which is one of the eight components under Promotion in my 9P's of Marketing. 

I like copy and selling points. I like finding Marketing opportunities and solving Marketing problems using the nine P's of Marketing. I like teaching them. 

I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9P's with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. 


• Finding copy points is part of the creative and promotional planning. 
• Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. Now. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 75+ stimulating questions and answers at Londre Marketing Consultants, LLC.  

Why Does Auction House Christie’s Destroy The Empties At Their Wine Tasting Events Prior To The Auctions? With 9P's Of Marketing

Old bottles can fetch big dollars. Bottle scavengers can sell an empty wine bottle for $320. Yes, empty. The counterfeiters then add a lower quality wine and that bottle can sell for thousands. 

Bootleggers are dousing the wine market with fakes, refilling empty bottles from famous chateaus with inferior wine. The problem is so widespread that auction house Christie’s destroys the empties at their tasting events. China’s where the big-money wine boom has moved.

The ranking of the top five volume markets: The US leads at 318m cases, followed by Italy (266m), France (250m), Germany (224m) and China (156m). The world’s leading import markets are Germany, number one at 126.3m cases, followed by the UK at 114m cases. 

By contrast, the US (79.9m) and China (61m) ranked third and fourth continue to trend positively. While red wine dominates global consumption with a 55% share, it is forecast to fall below 54% by 2022. Over the same period consumption of white wine, and particular rosé, are set to rise.

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I like Marketing. I like advertising. I don't like scammers. I like copy and selling points. I like solving Marketing problems using the nine P's of Marketing. I like teaching them. 

I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9P's with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. 


• Finding copy points is part of the creative and promotional planning. 
• Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 75+ stimulating questions and answers at Londre Marketing Consultants, LLC.