Thursday, November 05, 2026

Nothin’ Is On? How Many Channels Did Bruce Springsteen Sing About In 1992? With 9P's Of Marketing

 57

Over 550 Digital Channels in eight different languages on AT&T/DIRECTV, as of 2018.

In 2026, As of early 2026, the television landscape is characterized by a massive proliferation of options, featuring over 1,900 FAST (Free Ad-supported Streaming Television) channels in the US, with global broadcasters offering approximately 53,600 channels.

Interesting to note: In 2010, Nielsen dropped one of its most popular features, data showing how many channels the average TV household receives, because in a digital, time-shifted multichannel universe, there no longer is a “consistent” meaning for the term “channel.” 

The move is ironic for Nielsen and media buyers/planners, because Nielsen originally shaped the TV business in the ’50s by measuring which channels TV households were tuning to.

Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/

I like Marketing. I like advertising. I don't like scammers. I like copy and selling points. I like solving Marketing problems using the nine P's of Marketing. I like teaching them. 

I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9P's with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

  • Planning and Research. 
    • New menu ideas? 
    • Finding copy points is part of the creative and promotional planning. 
    • Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
    • From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
  • People (Segmentation and Targeting)
    • Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
    • In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
  • Product and Services, includes fast food, airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
  • Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
  • Price or Pricing, many contingency plans needed.  
  • Promotion: 
    • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
    • The activities that communicate the merits of the overall product include:
      • Personal Selling/ Sales Force: Sales persons
        • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
      • Advertising: 
      • Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
      • Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
      • Collateral Materials
      • Direct Marketing (also referred to as Action or Direct Response Advertising)
      • Interactive/Internet/Web, Digital Media, Social Media:  
      • Events and Experiences, sampling
      • Public Relations/PR
    • One stop shopping is more important than ever. 
  • Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
    • There should be moving forward towards shared goals or goals. 
  • Presentation:
    • The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

      Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

  • Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 70 stimulating questions and answers at Londre Marketing Consultants, LLC.  


Wednesday, November 04, 2026

Is Purpose Of Of The 9Ps Of Marketing?

No, Purpose is not part of the 9Ps of Marketing, but purpose, teamwork, performance, sales and results would help guide decisions about research and planning. Plus promotion, branding, new product development and more under the 9P's of Marketing

Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/

I like Marketing. I like Promotion, one of my nine Ps of Marketing

I like advertising, which is one of the eight components under Promotion in my 9Ps of Marketing. 

I like copy and selling points. I like finding Marketing opportunities and solving Marketing problems using the nine Ps of Marketing. I like teaching them. 
I use my 9Ps to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9Ps with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

  • Planning and Research. 

    • Finding copy points is part of the creative and promotional planning. 
    • Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
    • From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
  • People (Segmentation and Targeting)
    • Look at demographics, geographics, Psychographics, Technographics and behavioral characteristics. 
    • Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
    • In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
  • Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
  • Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
  • Price or Pricing, many contingency plans needed.  
  • Promotion: 
    • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
    • The activities that communicate the merits of the overall product include:
      • Personal Selling/ Sales Force: Sales persons
        • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
      • Advertising: 
      • Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
      • Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
      • Collateral Materials
      • Direct Marketing (also referred to as Action or Direct Response Advertising)
      • Interactive/Internet/Web, Digital Media, Social Media: Influencers.  
      • Events and Experiences, sampling
      • Public Relations/PR
    • One stop shopping is more important than ever. 
  • Partners/Alliances, can be one of the most powerful of the 9Ps if researched, performed and handled well.                 
    • There should be moving forward towards shared goals or goals. 
  • Presentation:
    • The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

      Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

  • Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

Johann Wolfgang von Goethe said “ To put your ideas into action is the most difficult thing in the world." But Nike says "Just do it."

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9Ps. I own a copyright for these Nine Ps/9 Ps of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4Ps by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. Now. 

The Nine Ps/9Ps of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9Ps are insightful. The nine Ps were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine Ps/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9Ps/Nine Ps.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 80+ stimulating questions and answers at Londre Marketing Consultants, LLC. 

Tuesday, November 03, 2026

The Most Difficult Project To Promote In California? That Would Be “The Gavin,” The High Speed Train To Nowhere.

So many problems.

Marketing a product can be tough. It's even harder with all of these problems for the high-speed train to "nowhere?"

Was planned and built to be up to 800 miles, now 165 miles, if that ever happens.

It had two phases and now is planned only from Bakersfield to Merced. Why? Those two cities or destinations, would be a good question to ask. 
  • Lost Funding
  • CEO Resigned under allegations
  • Completion Questions and Delays
  • Negative Publicity
  • Future Funding Challenges
  • Travel Expense Audits with Unallowable expenses
  • Partnership Alliances.
The California high-speed rail project has mushroomed from an initial 2008 voter-approved (Proposition 1A ) estimate of $33 Billion to current official projections ranging from $126 billion to $231 Billion. Yes, $33 to $231 Billion. 

Connect the North to the South.

The original plan for the California High-Speed Rail system was to connect San Francisco and the San Francisco Bay Area in the north to Los Angeles and Anaheim in the south. 

Planned extensions were branching off to the north from Merced to Sacramento, and south from Los Angeles to San Diego (via the Inland Empire or coastal routes), bringing the total proposed network to roughly 776 to 800 miles.

165 miles, was planned for 800 miles.

This is a tough sell from so many 9Ps, including Product and services, finding customers or People, Branding and all of the negative publicity.

Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/

I like Marketing. I like Promotion, one of my nine Ps of Marketing

I like advertising, which is one of the eight components under Promotion in my 9Ps of Marketing. 

I like copy and selling points. I like finding Marketing opportunities and solving Marketing problems using the nine Ps of Marketing. I like teaching them. It would be difficult to find positive copy points on selling this train to nowhere. (Like nowhere anyone really wants to go on a regular basis.)

I use my 9Ps to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9Ps with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

  • Planning and Research. 
    • Finding copy points is part of the creative and promotional planning. 
    • Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
    • From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
  • People (Segmentation and Targeting)
    • Look at demographics, geographics, Psychographics, Technographics and behavioral characteristics. 
    • Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
    • In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
  • Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
  • Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
  • Price or Pricing, many contingency plans needed.  
  • Promotion: 
    • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
    • The activities that communicate the merits of the overall product include:
      • Personal Selling/ Sales Force: Sales persons
        • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
      • Advertising: 
      • Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
      • Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
      • Collateral Materials
      • Direct Marketing (also referred to as Action or Direct Response Advertising)
      • Interactive/Internet/Web, Digital Media, Social Media: Influencers.  
      • Events and Experiences, sampling
      • Public Relations/PR
    • One stop shopping is more important than ever. 
  • Partners/Alliances, can be one of the most powerful of the 9Ps if researched, performed and handled well.                 
    • There should be moving forward towards shared goals or goals. 
  • Presentation:
    • The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

      Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

  • Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

Johann Wolfgang von Goethe said “ To put your ideas into action is the most difficult thing in the world." But Nike says "Just do it."

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9Ps. I own a copyright for these Nine Ps/9 Ps of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4Ps by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. Now. 

The Nine Ps/9Ps of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9Ps are insightful. The nine Ps were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine Ps/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9Ps/Nine Ps.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 80+ stimulating questions and answers at Londre Marketing Consultants, LLC.  



Monday, November 02, 2026

What's Different About Super Bowl LXI With ABC, ESPN, Hulu and Disney? With 9P's

While the Super Bowl LXI on February 14th (Valentine's Day 2027), what are the other priorities for ABC, ESPN, Hulu and Disney?

It's always about selling TV spots which will be over $10Million each for Super Bowl LXI and that doesn't include creative, production and celebrity expenses. 

This year, ABC, ESPN, Hulu and Disney are going to have four of the biggest events across the entertainment and sports TV marketplace. They are not with three or four companies but under one big roof.

They will have the College Football Championship, the Grammys, the Super Bowl and Oscars before they leave for Youtube.

Within six weeks,  they will have four of the largest live on tv,  across the Disney platform.

That will be from ESPN, ABC, Disney+, Hulu, all of their platforms. 

Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/

I like Marketing. I like Promotion, one of my nine P's of Marketing

I like advertising, which is one of the eight components under Promotion in my 9P's of Marketing. 

I like copy and selling points. I like finding Marketing opportunities and solving Marketing problems using the nine P's of Marketing. I like teaching them. 

I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9P's with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

  • Planning and Research. 

    • Finding copy points is part of the creative and promotional planning. 
    • Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
    • From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
  • People (Segmentation and Targeting)
    • Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
    • In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
  • Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
  • Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
  • Price or Pricing, many contingency plans needed.  
  • Promotion: 
    • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
    • The activities that communicate the merits of the overall product include:
      • Personal Selling/ Sales Force: Sales persons
        • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
      • Advertising: 
      • Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
      • Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
      • Collateral Materials
      • Direct Marketing (also referred to as Action or Direct Response Advertising)
      • Interactive/Internet/Web, Digital Media, Social Media:  
      • Events and Experiences, sampling
      • Public Relations/PR
    • One stop shopping is more important than ever. 
  • Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
    • There should be moving forward towards shared goals or goals. 
  • Presentation:
    • The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

      Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

  • Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

Johann Wolfgang von Goethe said “ To put your ideas into action is the most difficult thing in the world." But Nike says "Just do it."

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. Now. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 75+ stimulating questions and answers at Londre Marketing Consultants, LLC.  

Sunday, November 01, 2026

Promising Championship Rings In New York: Your Own Employees Are A Big Part Of Presentation And Passion Under The 9Ps Of Marketing

This feels like an April Fools Joke. But it's not. 

Really bad PR for NY Knicks. Your own employes are sales people. Falls under Passion in my 9Ps. 

This is one of the dumbest training tactics. Backfired. Marketing. 

The NY Knicks used a scam to teach their employees about cyber security

Last week the management of the NY Knicks confirmed that some of their employees were recently scammed to teach them a "lesson" when they were emailed to congratulate them on receiving a complimentary championship ring and ask them to choose from two designs: “Championship Gold and Garden Classic.”



If they clicked on the link and those that did clicked on a link and found  no treasured championship ring to cherish their employment and "winning" culture." They found and learned about a mandatory cybersecurity class, “to help satisfy some of Dolan’s (owner's) growing cybersecurity concerns.”

Reasoning and PR Spin: They “sent out an email to its corporate team as a simulation of a phishing attack designed to strengthen our security against hackers.”

What a dupe and what a mistake. 

Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/

I like Marketing. I like Promotion, one of my nine Ps of Marketing

I like teaching. 

I like advertising, which is one of the eight components under Promotion in my 9Ps of Marketing. 

I like copy and selling points. I like finding Marketing opportunities and solving Marketing problems using the nine Ps of Marketing. I like teaching them. 

I use my 9Ps to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9Ps with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

  • Planning and Research. 

    • Finding copy points is part of the creative and promotional planning. 
    • Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
    • From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
  • People (Segmentation and Targeting)
    • Look at demographics, geographics, Psychographics, Technographics and behavioral characteristics. 
    • Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
    • In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
  • Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
  • Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
  • Price or Pricing, many contingency plans needed.  
  • Promotion: 
    • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
    • The activities that communicate the merits of the overall product include:
      • Personal Selling/ Sales Force: Sales persons
        • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
      • Advertising: 
      • Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
      • Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
      • Collateral Materials
      • Direct Marketing (also referred to as Action or Direct Response Advertising)
      • Interactive/Internet/Web, Digital Media, Social Media: Influencers.  
      • Events and Experiences, sampling
      • Public Relations/PR
    • One stop shopping is more important than ever. 
  • Partners/Alliances, can be one of the most powerful of the 9Ps if researched, performed and handled well.                 
    • There should be moving forward towards shared goals or goals. 
  • Presentation:
    • The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

      Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

  • Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

Johann Wolfgang von Goethe said “ To put your ideas into action is the most difficult thing in the world." But Nike says "Just do it."

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9Ps. I own a copyright for these Nine Ps/9 Ps of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4Ps by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. Now. 

The Nine Ps/9Ps of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9Ps are insightful. The nine Ps were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine Ps/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9Ps/Nine Ps.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 80+ stimulating questions and answers at Londre Marketing Consultants, LLC.  


Saturday, October 31, 2026

Happy Halloween To Nike, Iowa State, Oklahoma State. Trick Or Treat Uniforms. Partners under 9Ps Of Marketing

It’s about Nike. 

Happy Halloween. Trick or Treat uniforms.

Partner, one of my 9Ps of Marketing. 

Nike is a the partner to Iowa State and to Oklahoma State.

Here's my Marketing and Promotional example.

Maybe one of the greatest uniform matchups ever: 

No. 24 Oklahoma State (-9.5) in all ORANGE vs. Iowa State in all BLACK ... on Halloween!

Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/

I like Marketing. I like Promotion, one of my nine Ps of Marketing

I like advertising, which is one of the eight components under Promotion in my 9Ps of Marketing. 

I like copy and selling points. I like finding Marketing opportunities and solving Marketing problems using the nine Ps of Marketing. I like teaching them. 

I use my 9Ps to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9Ps with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

  • Planning and Research. 

    • Finding copy points is part of the creative and promotional planning. 
    • Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
    • From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
  • People (Segmentation and Targeting)
    • Look at demographics, geographics, Psychographics, Technographics and behavioral characteristics. 
    • Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
    • In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
  • Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
  • Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
  • Price or Pricing, many contingency plans needed.  
  • Promotion: 
    • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
    • The activities that communicate the merits of the overall product include:
      • Personal Selling/ Sales Force: Sales persons
        • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
      • Advertising: 
      • Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
      • Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
      • Collateral Materials
      • Direct Marketing (also referred to as Action or Direct Response Advertising)
      • Interactive/Internet/Web, Digital Media, Social Media: Influencers.  
      • Events and Experiences, sampling
      • Public Relations/PR
    • One stop shopping is more important than ever. 
  • Partners/Alliances, can be one of the most powerful of the 9Ps if researched, performed and handled well.                 
    • There should be moving forward towards shared goals or goals. 
  • Presentation:
    • The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

      Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

  • Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

Johann Wolfgang von Goethe said “ To put your ideas into action is the most difficult thing in the world." But Nike says "Just do it."

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9Ps. I own a copyright for these Nine Ps/9 Ps of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4Ps by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. Now. 

The Nine Ps/9Ps of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9Ps are insightful. The nine Ps were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine Ps/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9Ps/Nine Ps.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 80+ stimulating questions and answers at Londre Marketing Consultants, LLC.