My gas station heroin "Marketing" post is illustrating the 9P's of Marketing for educational purposes only. There is no Promotion. I found a ton of information on Youtube, from FDA, USA Food and Drug administration
and other sources. The adverse effects of tianeptine include severe sedation, rapid heart
rate confusion, agitation, nausea, vomiting, coma and death.
I use my 9P’s to break down problems and opportunities. The
only opportunity would be to show students and my blog audiences that these are
clever named, brightly colored and packaged products for a bad, unregulated
product sold in gas stations and other convenience stores.
Common brand names of Gas Station Heroin with tianeptine are Neptune's Fix, Tianaa, Zaza, Pegasus and TD Red.
GSH or gas station heroin is a slang term for tianeptine,
which is an unregulated, synthetic drug commonly sold at gas stations (“Place”),
vape shops and convenience stores, often promoted as a dietary supplement or as
a "brain booster."
While tianeptine is used as a prescription
antidepressant in some countries, it is not approved by the FDA for any medical
use in the United States. You can find this drug in France (where it was first
approved), Argentina, Brazil, Mexico, and Venezuela, Austria, Bulgaria, Czech
Republic, Estonia, Germany, Hungary, Latvia, Lithuania, Poland, Portugal,
Romania, Serbia, Slovakia, Spain, Bosnia and Herzegovina, China, India,
Indonesia, Malaysia, Singapore, South Korea, Thailand and Turkey.
Why is it called gas station heroin
It is nicknamed "gas station heroin" because it
mimics the effects of opioids (like heroin or morphine) at high doses; it leads
to severe addiction, chemical dependence and dangerous withdrawal symptoms.
It’s
dangerous: It triggers the same brain receptors as oxycodone or
fentanyl, despite being sold over-the-counter. At gas stations and other
convenience stores. A Poison
Control Spike: Reports to U.S. poison control centers regarding
tianeptine have skyrocketed.
Bottomline: Gas Station Heroin (tianeptine/7-OH) is a dangerous drug trend in California and many other states. The FDA has warned that tianeptine is a potentially
dangerous substance and has issued warnings against its use.
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I like Marketing. I like Promotion, one of my nine P's of Marketing
I like advertising, which is one of the eight components under Promotion in my 9P's of Marketing.
I like copy and selling points. I like finding Marketing opportunities and solving Marketing problems using the nine P's of Marketing. I like teaching them.
I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities.
My 9P's of Marketing do include these important concepts, practices and components:
I am using the 9P's with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing. This post is about marketing and health risks.
- Planning and Research.
- Finding copy points is part of the creative and promotional planning.
- Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples.
- From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
- People (Segmentation and Targeting)
- Consumers and users, as in shoppers or buyers.
- In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users.
- Product and Services
- Place (Distribution), includes retail and online.
- Price or Pricing
- Promotion:
- There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities.
- The activities that communicate the merits of the overall product include:
- Personal Selling/ Sales Force: Sales persons, selling to convenience stores and gas stations
- Advertising
- Sales Promotion, advertising mascots can fit here, too. Signage would fit here.
- Collateral Materials
- Direct Marketing (also referred to as Action or Direct Response Advertising)
- Interactive/Internet/Web, Digital Media, Social Media:
- Events and Experiences, sampling
- Public Relations/PR
- One stop shopping is more important than ever.
- Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.
- There should be moving forward towards shared goals or goals.
- Presentation:
- The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.
- Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product
Johann Wolfgang von Goethe said “ To put your ideas into action is the most difficult thing in the world." But Nike says "Just do it." How about more regulation on dangerous drugs.
I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.
I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. Now.
The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age.
Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 75+ stimulating questions and answers at Londre Marketing Consultants, LLC.