Movies and tv series may bring visuals and soundtracks, but reading a book (not listening to a audio book or reading on a Kindle) gives you something deeper: association, imagination, detail and personal connections.
Better memory. If you miss something you can go back a page or two.
So, let’s talk about why books are often better than movies, and why you might want to pick up that book before pressing play.
Our book club is reviewing the book and the Apple series "Margo’s Got Money Troubles.”
Many have heard that the author said the series is better than his book.
I recommend both.
Many times the movie doesn’t capture the essence of the book. Think “Lovel Bones,” “Where the Crawdads Lie.” Many of the early John Grisham movies adapted from his books.
Look at Books versus Movies at Book vs Movie Comparisons — BooksVersusMovies.com
With “Margo’s Got Money Troubles” I feel it is better to watch and read. As in watch the series and then read the book.
I found out that Rufi Thorpe has not publicly said that the Apple TV+ series is better than the book.
She has emphasized that the book’s first-person voice are a defining strengths, maybe lost. But Elle Fanning knocks the ball out of the park with her acting. She’s a producer too. I’ve learned about OnlyFans too.
Thorpe has not made a direct comparison rating, comparing and ranking the series above the book.
About the story: “Margo’s Got Money Troubles” follows Margo Millet (ELLE Fanning), who had to drop out of school struggling to raise her baby amid mounting bills. The father? Her English professor.
She reconnects with her estranged ex-pro wrestler father, Jinx, she turns to OnlyFans—using his wrestling advice on storytelling. —to make ends meet, while questioning the personal cost of internet fame. Created by David E. Kelley and based on Rufi Thorpe’s novel, the Apple TV+ series has a cast of Fanning, Michelle Pfeiffer and Nicole Kidman. The book and series are excellent.
Quirky too. Both.
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I like Marketing. I like Promotion, one of my nine P's of Marketing
I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities.
My 9P's of Marketing do include these important concepts, practices and components:
- Planning and Research.
- How to sell a book? How to sell a movie or tv series.
- Finding copy points is part of the creative and promotional planning.
- Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples.
- From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
- People (Segmentation and Targeting)
- Consumers and users, as in shoppers. tv watchers, book readers, book clubs. Fashion consumers. Add travelers.
- In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users.
- Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
- Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?
- Price or Pricing, many contingency plans needed.
- Promotion:
- There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities.
- The activities that communicate the merits of the overall product include:
- Personal Selling/ Sales Force: Sales persons
- Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering.
- Advertising: Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
- Sales Promotion, advertising mascots can fit here, too. Signage would fit here.
- Collateral Materials
- Direct Marketing (also referred to as Action or Direct Response Advertising)
- Interactive/Internet/Web, Digital Media, Social Media:
- Events and Experiences, sampling
- Public Relations/PR
- One stop shopping is more important than ever.
- Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.
- There should be moving forward towards shared goals or goals.
- Presentation:
- The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.
- Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product
Johann Wolfgang von Goethe said “ To put your ideas into action is the most difficult thing in the world." But Nike says "Just do it."
The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age.
Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 75+ stimulating questions and answers at Londre Marketing Consultants, LLC.
