Saturday, October 31, 2026

Happy Halloween To Nike, Iowa State, Oklahoma State. Trick Or Treat Uniforms. Partners under 9Ps Of Marketing

It’s about Nike. 

Happy Halloween. Trick or Treat uniforms.

Partner, one of my 9Ps of Marketing. 

Nike is a the partner to Iowa State and to Oklahoma State.

Here's my Marketing and Promotional example.

Maybe one of the greatest uniform matchups ever: 

No. 24 Oklahoma State (-9.5) in all ORANGE vs. Iowa State in all BLACK ... on Halloween!

Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/

I like Marketing. I like Promotion, one of my nine Ps of Marketing

I like advertising, which is one of the eight components under Promotion in my 9Ps of Marketing. 

I like copy and selling points. I like finding Marketing opportunities and solving Marketing problems using the nine Ps of Marketing. I like teaching them. 

I use my 9Ps to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9Ps with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

  • Planning and Research. 

    • Finding copy points is part of the creative and promotional planning. 
    • Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
    • From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
  • People (Segmentation and Targeting)
    • Look at demographics, geographics, Psychographics, Technographics and behavioral characteristics. 
    • Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
    • In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
  • Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
  • Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
  • Price or Pricing, many contingency plans needed.  
  • Promotion: 
    • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
    • The activities that communicate the merits of the overall product include:
      • Personal Selling/ Sales Force: Sales persons
        • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
      • Advertising: 
      • Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
      • Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
      • Collateral Materials
      • Direct Marketing (also referred to as Action or Direct Response Advertising)
      • Interactive/Internet/Web, Digital Media, Social Media: Influencers.  
      • Events and Experiences, sampling
      • Public Relations/PR
    • One stop shopping is more important than ever. 
  • Partners/Alliances, can be one of the most powerful of the 9Ps if researched, performed and handled well.                 
    • There should be moving forward towards shared goals or goals. 
  • Presentation:
    • The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

      Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

  • Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

Johann Wolfgang von Goethe said “ To put your ideas into action is the most difficult thing in the world." But Nike says "Just do it."

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9Ps. I own a copyright for these Nine Ps/9 Ps of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4Ps by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. Now. 

The Nine Ps/9Ps of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9Ps are insightful. The nine Ps were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine Ps/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9Ps/Nine Ps.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 80+ stimulating questions and answers at Londre Marketing Consultants, LLC.  

Friday, October 30, 2026

What's Awkward About ESPN And ABC's Promotion And Publicity For Super Bowl LXI. Hint? With 9P's Of Marketing

 The Hint? Or two?  

They were for 25 seasons one of the NFL’s most inseparable broadcast duos.

There's way too much about the lack of a relationship of the broadcast team. 

Now, the broadcast partners aren't getting along. 

They are in the middle of the 26-27 season with the Super Bowl LXI on Valentine's Day and there's no love lost between Joe Buck and Troy Aikman. They apparently had a screaming match. 

They won't be sharing Thanksgivings and the holidays together unless it is not talking in the broadcast booth.

 ESPN upped the contract to a tune of $108 Million for Joe Buck but Troy Aikman doesn't have a deal and has said he will be a "free agent," at the end of the year.

There's a rumor Troy asked for too much and he got ahead of the story by saying ESPN didn't offer a deal. 

There's an uneasiness and a détente hanging over ESPN’s first-ever Super Bowl. On Valentine's Day, no less. 

Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/

I like Marketing. I like Promotion, one of my nine Ps of Marketing

I like advertising, which is one of the eight components under Promotion in my 9Ps of Marketing. 

I like copy and selling points. I like finding Marketing opportunities and solving Marketing problems using the nine Ps of Marketing. I like teaching them. 

I use my 9Ps to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9Ps with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

  • Planning and Research. 

    • Finding copy points is part of the creative and promotional planning. 
    • Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
    • From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
  • People (Segmentation and Targeting)
    • Look at demographics, geographics, Psychographics, Technographics and behavioral characteristics. 
    • Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
    • In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
  • Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
  • Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
  • Price or Pricing, many contingency plans needed.  
  • Promotion: 
    • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
    • The activities that communicate the merits of the overall product include:
      • Personal Selling/ Sales Force: Sales persons
        • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
      • Advertising: 
      • Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
      • Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
      • Collateral Materials
      • Direct Marketing (also referred to as Action or Direct Response Advertising)
      • Interactive/Internet/Web, Digital Media, Social Media: Influencers.  
      • Events and Experiences, sampling
      • Public Relations/PR
    • One stop shopping is more important than ever. 
  • Partners/Alliances, can be one of the most powerful of the 9Ps if researched, performed and handled well.                 
    • There should be moving forward towards shared goals or goals. 
  • Presentation:
    • The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

      Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

  • Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

Johann Wolfgang von Goethe said “ To put your ideas into action is the most difficult thing in the world." But Nike says "Just do it."

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9Ps. I own a copyright for these Nine Ps/9 Ps of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4Ps by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. Now. 

The Nine Ps/9Ps of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9Ps are insightful. The nine Ps were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine Ps/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9Ps/Nine Ps.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 80+ stimulating questions and answers at Londre Marketing Consultants, LLC.  



 

Thursday, October 29, 2026

It’s About Advertising, Media And Exclusivity. SoFi Stadium, Intuit Dome and the Forum Versus City Of Inglewood.

It’s SoFi versus the City of Inglewood.

 It’s on the ballot.

It's Intuit Dome versus the City of Inglewood. 

It's the Forum versus the City of Inglewood. 

“Will Mountain Dew want to sponsor the Super Bowl, knowing Coke could buy boards all around the stadium?

A battle about billboards --Out of home—outdoor, one of the media, under Advertising and Advertising is under Promotion in my 9Ps of Marketing.

You can see the boards or electronic advertising as you drive down Manchester. They’re on bus kiosks, medians and sidewalks. You can’t miss them.

If I didn’t go to Loyola High I would have gone to Inglewood High, while living in Ladera Heights.

Background? The city Inglewood signed a deal with WOW Media to put electronic advertising in the city. The deal was for sixty digital boards carrying 108 screens.

That’s the problem.

It’s called in media ---exclusivity. That means control. Generating higher advertising revenues for SoFi Stadium, Intuit Dome and the Forum. They have deals with sponsors. They have sold exclusivity. Exclusivity in media buying means locking in a unique agreement where an advertiser or brand blocks competitors from accessing that same space.

I’d use this in class.

By the way Super Bowl LXI will be at Sofi so do you want an advertiser paying to promote at the stadium wanting their competitors to be advertising on the way to the game…No.  

Those venues have sued Inglewood and WOW Media to block the deal.

It’s on the ballot as Measure BB, “Billboard Blight, and another battle of restricting billboards advertising on public property. 

Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/

I like Marketing. I like Promotion, one of my nine Ps of Marketing

I like advertising, which is one of the eight components under Promotion in my 9Ps of Marketing. 

I like copy and selling points. I like finding Marketing opportunities and solving Marketing problems using the nine Ps of Marketing. I like teaching them. 
I use my 9Ps to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9Ps with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

  • Planning and Research. 

    • Finding copy points is part of the creative and promotional planning. 
    • Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
    • From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
  • People (Segmentation and Targeting)
    • Look at demographics, geographics, Psychographics, Technographics and behavioral characteristics. 
    • Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
    • In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
  • Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
  • Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
  • Price or Pricing, many contingency plans needed.  
  • Promotion: 
    • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
    • The activities that communicate the merits of the overall product include:
      • Personal Selling/ Sales Force: Sales persons
        • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
      • Advertising: 
      • Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
      • Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
      • Collateral Materials
      • Direct Marketing (also referred to as Action or Direct Response Advertising)
      • Interactive/Internet/Web, Digital Media, Social Media: Influencers.  
      • Events and Experiences, sampling
      • Public Relations/PR
    • One stop shopping is more important than ever. 
  • Partners/Alliances, can be one of the most powerful of the 9Ps if researched, performed and handled well.                 
    • There should be moving forward towards shared goals or goals. 
  • Presentation:
    • The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

      Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

  • Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

Johann Wolfgang von Goethe said “ To put your ideas into action is the most difficult thing in the world." But Nike says "Just do it."

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9Ps. I own a copyright for these Nine Ps/9 Ps of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4Ps by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. Now. 

The Nine Ps/9Ps of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9Ps are insightful. The nine Ps were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine Ps/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9Ps/Nine Ps.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 80+ stimulating questions and answers at Londre Marketing Consultants, LLC.  

Wednesday, October 28, 2026

How Celebrities Get Gigs? The Kelces and the Holidays With Honey Baked Hams and The 9Ps of Marketing

It's the Holidays with the Kelces.

Kylie Kelce is married to Jason Kelce, a retired NFL center who played for the Philadelphia Eagles.

Jason Kelce is brother to Travis Kelce.

Travis Kelce is married to Taylor Swift.

Kylie reached out to representatives of Honey Baked Ham.

Bingo. 

Kylie Kelce is a celebrity selling Honey Baked Hams. Kylie (McDevitt) Kelce and Honey Baked Hams are on Instagram. 

Under People in my 9Ps, the campaign aims to attract younger generations, millennials and Generation Z who are increasingly throwing holiday dinners.

Oh, by the way the endorsement is on social media and Kelce's podcast, "Not Gonna Lie."

Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/

I like Marketing. I like Promotion, one of my nine Ps of Marketing

I like advertising, which is one of the eight components under Promotion in my 9Ps of Marketing. 

I like copy and selling points. I like finding Marketing opportunities and solving Marketing problems using the nine Ps of Marketing. I like teaching them. 

I use my 9Ps to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9Ps with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

  • Planning and Research. 

    • Finding copy points is part of the creative and promotional planning. 
    • Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
    • From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
  • People (Segmentation and Targeting)
    • Look at demographics, geographics, Psychographics, Technographics and behavioral characteristics. 
    • Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
    • In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
  • Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
  • Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
  • Price or Pricing, many contingency plans needed.  
  • Promotion: 
    • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
    • The activities that communicate the merits of the overall product include:
      • Personal Selling/ Sales Force: Sales persons
        • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
      • Advertising: 
      • Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
      • Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
      • Collateral Materials
      • Direct Marketing (also referred to as Action or Direct Response Advertising)
      • Interactive/Internet/Web, Digital Media, Social Media: Influencers.  
      • Events and Experiences, sampling
      • Public Relations/PR
    • One stop shopping is more important than ever. 
  • Partners/Alliances, can be one of the most powerful of the 9Ps if researched, performed and handled well.                 
    • There should be moving forward towards shared goals or goals. 
  • Presentation:
    • The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

      Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

  • Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

Johann Wolfgang von Goethe said “ To put your ideas into action is the most difficult thing in the world." But Nike says "Just do it."

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9Ps. I own a copyright for these Nine Ps/9 Ps of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4Ps by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. Now. 

The Nine Ps/9Ps of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9Ps are insightful. The nine Ps were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine Ps/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9Ps/Nine Ps.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 80+ stimulating questions and answers at Londre Marketing Consultants, LLC.  


Tuesday, October 27, 2026

It's Just Not Chocolate And Peanut Butter. It's Almost 2027. And Reese's Will be Replacing The Ingredients Back to Classic Ingredients. With 9P's Of Marketing

This was a controversy last Spring.

Hershey may be right and they may be wrong in Planning for Marketing. But their Promotion said they would change. 

A combination of Product, Passion, Presentation, Planning and more under the 9P's of Marketing.

What has chocolate, peanut butter, sugar, dextrose, salt, and lecithin or TRBHQ and citric acid?

These are the ingredients of Reese’s Peanut Butter Cups, which were developed by H.B. Reese in 1928. In two years it's another big candy anniversary.

Why is that a big deal? 

Because in early 2026 his grandson Brad Reese said that Hershey had been replacing the original milk chocolate with "compound coatings" (chocolate-flavored candy) and the peanut butter with "peanut butter style creme" in some shapes, sizes and some seasonal products.  He can taste the differences or see them? 

Hershey had responded that some recipes have been adjusted. But in their Promotion said that the “classic” cups remain true to the original formula.

Next steps?

For 2027, a month from now, Hershey promoted that it will return all Reese's products to their original, "classic" ingredients.

Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/

I like Marketing. I like Promotion, one of my nine P's of Marketing


I like advertising, which is one of the eight components under Promotion in my 9P's of Marketing. 

I like copy and selling points. I like finding Marketing opportunities and solving Marketing problems using the nine P's of Marketing. I like teaching them. 

I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9P's with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

  • Planning and Research. 

    • Finding copy points is part of the creative and promotional planning. 
    • Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
    • From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
  • People (Segmentation and Targeting)
    • Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
    • In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
  • Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
  • Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
  • Price or Pricing, many contingency plans needed.  
  • Promotion: 
    • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
    • The activities that communicate the merits of the overall product include:
      • Personal Selling/ Sales Force: Sales persons
        • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
      • Advertising: 
      • Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
      • Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
      • Collateral Materials
      • Direct Marketing (also referred to as Action or Direct Response Advertising)
      • Interactive/Internet/Web, Digital Media, Social Media:  
      • Events and Experiences, sampling
      • Public Relations/PR
    • One stop shopping is more important than ever. 
  • Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
    • There should be moving forward towards shared goals or goals. 
  • Presentation:
    • The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

      Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

  • Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. Now. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 75+ stimulating questions and answers at Londre Marketing Consultants, LLC.  

Monday, October 26, 2026

Seven Advertising Campaigns: Walton Goggins Seems To Be Everywhere In Advertising. Who Is He Associated or Partnered With? With 9P’s Of Marketing

One way to describe Walton Goggins is "INTENSE." Another way would be "ALWAYS SELLING."

Walton Goggins seems to be everywhere in advertising, even a celebrity in Super Bowl advertising as well as a key figure in White Lotus.

Walton is most prominently associated with two advertising campaigns -- Walmart and GoDaddy.

#1 is Walmart "Who Knew?" campaign

#2 GoDaddy "Act Like You Know" campaign

#3 Ford, with brand endorsements

#5 Doritos "Spicy But Not Too Spicy" campaign

#6 Casio Edifice “Black Label watch series” campaign 

#7 Mulholland Distilling, he endorses these spirts but he is also a co-owner

By the way, I'm posting this blog post on his birthday. Walton Goggins was born on 10th of  November 1971 in Birmingham, Alabama.

Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/

I like Marketing. I like Promotion, one of my nine P's of Marketing

I like advertising, which is one of the eight components under Promotion in my 9P's of Marketing. 

I like copy and selling points. I like finding Marketing opportunities and solving Marketing problems using the nine P's of Marketing. I like teaching them. 

I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9P's with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

  • Planning and Research. 

    • Finding copy points is part of the creative and promotional planning. 
    • Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
    • From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
  • People (Segmentation and Targeting)
    • Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
    • In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
  • Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
  • Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
  • Price or Pricing, many contingency plans needed.  
  • Promotion: 
    • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
    • The activities that communicate the merits of the overall product include:
      • Personal Selling/ Sales Force: Sales persons
        • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
      • Advertising: 
      • Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
      • Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
      • Collateral Materials
      • Direct Marketing (also referred to as Action or Direct Response Advertising)
      • Interactive/Internet/Web, Digital Media, Social Media:  
      • Events and Experiences, sampling
      • Public Relations/PR
    • One stop shopping is more important than ever. 
  • Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
    • There should be moving forward towards shared goals or goals. 
  • Presentation:
    • The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

      Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

  • Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

Johann Wolfgang von Goethe said “ To put your ideas into action is the most difficult thing in the world." But Nike says "Just do it."

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. Now. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 75+ stimulating questions and answers at Londre Marketing Consultants, LLC.