One week from tonight, the NBA Draft on ABC and ESPN. .
What caught my eye was the line “I Fill Seats.” And that the draft prospect took his day with his potential employers, NBA teams, seriously, as a "Job Interview."
You want sales. You want to put butts in seats, an old marketing objective.
Wing AJ Dybantsa: He’s may be the #1 pick in the NBA Draft: He said “I fill seats.”
At the NBA Draft Combine he showed up in a suit and tie for his conversations or interviews with teams, the Washington Wizards, LA Clippers, Utah Jazz, Memphis Grizzlies, Chicago Bulls, Atlanta Hawks and Dallas Mavericks. Those teams are his target or "People."
Yes, dressed in a gray plaid suit, blue dress shirt and a tie, not like the looks from the NFL Draft.
Good family or good agent or both. I found a quote: “…this is your job interview. So come professional, come in a suit.”
He’s from BYU, and making it easier to be picked #1, with his words, demeaner and look. He does have the skills.
There’s competition for that top spot from Duke’s Cameron Boozer, Kansas’ Darryn Peterson and North Carolina’s Caleb Wilson.
It’s The Wizards picking first, then Jazz at # 2, the Grizzlies at #. 3 and the Bulls at # 4.
The 2026 NBA Draft will be held on June 23 and June 24, 2026, at the Barclays Center in Brooklyn.
It's a two-night event and AJ will be taken on day one. Starting at 5 p.m. PT, my time, with coverage on ESPN and ABC.
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I like Marketing. I like Promotion, one of my nine P's of Marketing
I like advertising, which is one of the eight components under Promotion in my 9P's of Marketing.
I like copy and selling points. I like finding Marketing opportunities and solving Marketing problems using the nine P's of Marketing. I like teaching them.
I use my 9P's to illustrate Marketing examples in the classroom, in court (legal, not a basketball court, but I do like almost all sports), as an expert witness, in seminars and to solve Marketing problems and to find opportunities.
My 9P's of Marketing do include these important concepts, practices and components:
I am using the 9P's with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.
- Planning and Research.
- Finding copy points is part of the creative and promotional planning.
- Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services --putting butts in seats or butts in beds--, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as examples.
- Sports teams are brands.
- From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
- People (Segmentation and Targeting)
- Consumers and users, as in fans, shoppers. Fashion consumers. Add travelers.
- In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users.
- Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
- Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?
- Price or Pricing, many contingency plans needed.
- Promotion:
- There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities.
- The activities that communicate the merits of the overall product include:
- Personal Selling/ Sales Force: Sales persons
- Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering.
- Advertising:
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."- Sales Promotion, advertising mascots can fit here, too. Signage would fit here.
- Collateral Materials
- Direct Marketing (also referred to as Action or Direct Response Advertising)
- Interactive/Internet/Web, Digital Media, Social Media:
- Events and Experiences, sampling
- Public Relations/PR
- One stop shopping is more important than ever.
- Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.
- There should be moving forward towards shared goals or goals.
- Presentation:
- The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.
- Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product. Or maybe at a Wizards game next year in Los Angeles.
Johann Wolfgang von Goethe said “ To put your ideas into action is the most difficult thing in the world." But Nike says "Just do it."
I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.
I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. Now.
The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age.
Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 75+ stimulating questions and answers at Londre Marketing Consultants, LLC.