What Happened To The Pet Rock? Does It Exist and Is It Sold Today? With 9P's Of Marketing

Yes, it exists today some 50+ years later. Go to ebay.com to pay more than the original price. 

It’s a classic Marketing story which falls under the 4P’s and the 9P’s.

The Pet Rock was a viral joke before the internet. It was sold by an entrepreneur. He sold the rock as a pet. And that Pet Rock sold. 

They made Gary Dahl a millionaire. Gary Dahl was the creator of the Pet Rock. He was a Marketing genius, copywriter, creative director, advertising agency owner, entrepreneur. He had great timing.

It was a gag or a gag gift. It wasn’t as much about the rock or pet, but how it was presented, promoted and talked about.

Comedians and presenters of their talk shows loved it.

The Pet Rock was introduced in 1975, at Christmas time. Smart.

I remember that Christmas. My aunt bought one and brought it over to our family holiday get together. I was fascinated. I was teaching Marketing at the time. I used the Pet Rock in a presentation. I used the Marketing Mix/4P’s by Jerome McCarthy to explain it.

The “product” or gift was a rock in a cardboard box, with air holes cut out, and the rock was placed in a straw nest. Sold for $3.95. Few now remember that the Pet Rock was a really great idea 50+years ago for only $3.95.

I found it for nearly $20 on eBay today. Wasn’t in great shape, either.

In 1975, Dahl told People magazine he was selling 100K of them. Sold many more. Gary Dahl died in 2015. Was worth $2 Million. It was reported that he made $1 Million selling a rock in a cardboard box.

Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/\

I like Marketing. I like Promotion, one of my nine P's of Marketing

I like advertising, which is one of the eight components under Promotion in my 9P's of Marketing. 

I like copy and selling points. I like finding Marketing opportunities and solving Marketing problems using the nine P's of Marketing. I like teaching them. 

I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include include these important concepts, practices and components:

I am using the 9P's with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. 


• Finding copy points is part of the creative and promotional planning. 
• Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity. Even a rock can be sold in a cardboard box. 
• Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. Now. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 75+ stimulating questions and answers at Londre Marketing Consultants, LLC.  

Dealing With Customers, How Do Employees And The 9P's Involve Marketing?

Customers were at one time potential customers or "people." Employees need customers and customers need employees. 

One of my 9P's is Passion. Employees are important. Especially if they are loyal and long term employees. They offer better service. 

Passion, under my 9P's, includes consumers and employees. 

So, two easy ways. Employee loyalty and passion in dealing with customers or "people," under my 9P's. 

Think about the lines sometimes of consumers waiting for a new Apple product.

Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/

I like Marketing. I like Promotion, one of my nine P's of Marketing

I like advertising, which is one of the eight components under Promotion in my 9P's of Marketing. 

I like copy and selling points. I like finding Marketing opportunities and solving Marketing problems using the nine P's of Marketing. I like teaching them. 

I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9P's with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. 


• Finding copy points is part of the creative and promotional planning. 
• Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. Now. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 70 stimulating questions and answers at Londre Marketing Consultants, LLC.  

It's Sales Promotion And Small Segment Under Promotion. I Remember When The Retailers Didn’t Control The InStore Samples.

I worked at the advertising agency Grey, mentioned in "MadMen," and for the retail grocery account Vons in Southern California. We got to introduce them into Nevada and I got that assignment.

Instore sampling has always worked. 

Free samples mean sales for supplier and for retailer.

Then the retailers decided they could make more revenue, sales. More money.

Sampling: It's another reason to go during the holidays to retailers or everyday of the year at Costco. 

Costco’s free sample program drives shopper’s AIDA-Awareness-Desire-Desire-Action. Makes the cash register ring.

Sample programs increase sales. Under Product and Promotion, they are a very smart new product introduction tactic.

Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/

I like Marketing. I like Promotion, one of my nine P's of Marketing

I like retail. I like advertising, which is one of the eight components under Promotion in my 9P's of Marketing. 

I like copy and selling points. I like finding Marketing opportunities and solving Marketing problems using the nine P's of Marketing. I like teaching them. 

I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9P's with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. 


• Finding copy points is part of the creative and promotional planning. 
• Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. So does sampling instore. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

Johann Wolfgang von Goethe said “ To put your ideas into action is the most difficult thing in the world." But Nike says "Just do it."

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. Now. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 75+ stimulating questions and answers at Londre Marketing Consultants, LLC.  

Combining Price And Place Under 9P's Of Marketing: Surveillance Pricing

Some states have banned or restricted "Surveillance Pricing. " California hasn't. 

Surveillance pricing is the practice where companies/firms use demographics, your device types, browsing history, purchase history, geographic locations, artificial intelligence(AI) and personal data to charge different individual consumers (People, under my 9P's) varying prices for the exact same product or service. 

We have seen some states including New York, Jersey, Maryland and Connecticut enact laws restricting or banning surveillance pricing, particularly for essential goods ("Products) like groceries. 

Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/

I like Marketing. I like Promotion, one of my nine Ps of Marketing

I like advertising, which is one of the eight components under Promotion in my 9Ps of Marketing. 

I like copy and selling points. I like finding Marketing opportunities and solving Marketing problems using the nine Ps of Marketing. I like teaching them. 

I use my 9Ps to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9Ps with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. 


• Finding copy points is part of the creative and promotional planning. 
• Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Look at demographics, geographics, Psychographics, Technographics and behavioral characteristics. 
• Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media: Influencers.  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9Ps if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

Johann Wolfgang von Goethe said “ To put your ideas into action is the most difficult thing in the world." But Nike says "Just do it."

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9Ps. I own a copyright for these Nine Ps/9 Ps of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4Ps by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. Now. 

The Nine Ps/9Ps of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9Ps are insightful. The nine Ps were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine Ps/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9Ps/Nine Ps.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 80+ stimulating questions and answers at Londre Marketing Consultants, LLC.  

My Prediction: Taylor Swift Will Perform At The Oscars in '27. May Win An Oscar. Mark Your Calendars. Viewership Will Be Up. The 9P's Of Markerting

It's six months away. 

Taylor Swift with a song in Toy Story 5 will perform on ABC during the Oscars and may just win an Oscar for  "I Knew It, I Knew You."

Think about targeting or "People," in my 9P's of Marketing. Taylor Swift is multi-generational. She appeals to a lot of different demographics, geographics, behavioral characteristics, psychographics, and technographics,  I’ve seen her twice in concert. I’m now 77 years of age. 

See her in two different tours. Spectacular shows.  I went with my sister and I took my nieces.

Taylor Swift's target market and audience, collectively known as Swifties, is massive. She skewed heavily toward young girls and teens, but now add the NFL audience and her audience has matured with her over time, expanding into a diverse demographic (“People,” in my 9P’s) that transcends age and gender. 

She appeals to Millennials, which is her largest single segment at roughly 45% of her fanbase, but also Gen Z, older generations of Gen X and Baby Boomers. Add males and females.   

The 99th Academy Awards (Oscars) will be held on Sunday, March 14, 2027, at the Dolby Theatre in Hollywood, beginning at 4 p.m. PT.

Viewership hasn’t been good and it’s not even close to Super Bowl numbers of 127 Million, but I teach in class, it’s a show certain advertisers want to be associated with. The audience for the Academy Awards has been fluctuating.  The 2026 telecast (98th Oscars) drew  only17.86 million viewers. This marked a 9% drop; in 2022 the viewership was only 16.68.  

Taylor Swift channels cowgirl Jessie with an original country song titled "I Knew It, I Knew You" for the "Toy Story 5" soundtrack. 

She could win an Oscar.  She co-wrote and co-produced the track.  

Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/

I like Marketing. I like Promotion, one of my nine P's of Marketing. I love movies. 

I like advertising, which is one of the eight components under Promotion in my 9P's of Marketing. 

I like copy and selling points. I like finding Marketing opportunities and solving Marketing problems using the nine P's of Marketing. I like teaching them. 

I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9P's with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. 
Finding audiences and finding advertisers.  

• Finding copy points is part of the creative and promotional planning. 
• Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, movies, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in tv watchers, movie goers, shoppers. Fashion consumers. Add travelers. 
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes songs, movies, airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online. How about locations of theaters, airports, team stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

Johann Wolfgang von Goethe said “ To put your ideas into action is the most difficult thing in the world." But Nike says "Just do it."

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. Now. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 75+ stimulating questions and answers at Londre Marketing Consultants, LLC.  

Is There A Marketing Tie-In To The Thousands Of Deer On Catalina Island?

CATALINA IS IN THE NEWS.

Is there a Marketing tie-in to the thousands of deer on Catalina Island?

Unfortunately, yes.

In the 1920's and 1930's humans brought mule deer to the island to promote hunting tourism.

They started with two then added eight more deer.

Now there are thousands and with no natural predators they have multiplied in the past one-hundred years.

A story on TV and one in the LA Times caught my eye having to do with hunting and eradicating the deer in 2026 to save the plant life.

Tourism has been the primary economic engine of Catalina or Santa Catalina island

Today the island draws over 1 million to 1.4 million visitors ("People") annually to a community with a permanent local population of roughly 4,000 residents.

Using "Place" they use private boats, private planes, ferries (such as the Catalina Express), helicopters, and cruise ships.

Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/

I like Marketing. I like Promotion, one of my nine Ps of Marketing

I like advertising, which is one of the eight components under Promotion in my 9Ps of Marketing. 

I like copy and selling points. I like finding Marketing opportunities and solving Marketing problems using the nine Ps of Marketing. I like teaching them. 

I use my 9Ps to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9Ps with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. 


• Finding copy points is part of the creative and promotional planning. 
• Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
• From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Look at demographics, geographics, Psychographics, Technographics and behavioral characteristics. 
• Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media: Influencers.  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9Ps if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

Johann Wolfgang von Goethe said “ To put your ideas into action is the most difficult thing in the world." But Nike says "Just do it."

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9Ps. I own a copyright for these Nine Ps/9 Ps of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4Ps by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. Now. 

The Nine Ps/9Ps of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9Ps are insightful. The nine Ps were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine Ps/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9Ps/Nine Ps.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 80+ stimulating questions and answers at Londre Marketing Consultants, LLC.