Thursday, September 16, 2021

Update: Super Bowl LVI Ad Cost for February 13, 2022? Is It Really More Than $200K A Second?

Simply how much does a Super Bowl ad cost? Super Bowl LVI is on NBC. $6.5M per spot, or $216,667 a second.

Yikes. This if purchased will see a new high water mark for the cost of Super Bowl advertising. 

Another Super Bowl Promotional record. 

Using my 9P's of Marketing and one of the P's "Promotion," there are numerous ways to spend that money and get more bang for 6,500,000 bucks. 

More insights into true Marketing and advertising practices and examples? 

What to do with +$6.5 Million? Many options under "promotion," and the 9P's, including adding to your sales force. 

Look at the 9P's, and some smart Marketing trivia, including Super Bowl trivia. Visit right here

Promotion in my 9P's includes eight (8) major, strategic components or communication elements which are personal and non-personal communication activities.

The activities that communicate the merits of the overall product include:

    • Personal Selling/ Sales Force: Sales persons
      • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
    • Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
    • Sales Promotion
    • Collateral Materials
    • Direct Marketing (also referred to as Action or Direct Response Advertising)
    • Interactive/Internet/Web, Digital Media, Social Media:  
    • Events and Experiences
    • Public Relations/PR
Here are some strategic comments and questions under Promotion:
    • Ask is there a better way? A different promotional mix. There has to be a better way. 
    • To whom should you target and promote? Under "People"/Targeting, target market, audience with media characteristics fall here.
    • What should you promote? Strategic copy points.
    • Evaluate the eight different elements under Promotion and your brand's practices. That affects media planning.

    • What are your costs in dollars and manpower or person power? Ask "Is there a different way or ways to budget?" 
    • Look at different strategic partners? Their costs?
    • You can differentiate with price. Discounting? Special sales? What economic and discount levels should you offer? Look at revenue versus costs. 
    • What form or combination of promotion should you offer? Features?
    • How frequent? Add media planning here. 
For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Wednesday, September 15, 2021

If You Pay For The Media Costs They Will Come. But It’s An Odd Group. "Partners" Under The 9P's Of Marketing

Here’s a gimmick and Subway is picking up the media costs, on the 30 second TV spots.

And here’s the group, along with Subway…Bob’s Discount Furniture, the L. A. attorney Jacob Emrani (with the upside down ads, I’ve written about before), and Galpin Motors in the valley.

Subway has formed these unlikely alliances or “Partners” to break through the media clutter with ads featuring their sandwiches and furniture? Injury attorney? Car dealerships? .

Subway’s TV spots "run over" into what appear to be one of the local ads of again, get it... a discount furniture store, a personal injury attorney and a huge car dealer in So. Cal.  

The brands are getting this free from Subway. 

Plenty of Partners besides the furniture store, attorney and car dealership, add DentsuMcgarrybowen, Proof Advertising, United Entertainment Group, Carat, Current Global and Jack Morton.

More insights into true Marketing and advertising practices and examples? Including smart Marketing trivia?  Visit right here

I am a senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's of Marketing. I own a copyright for the Nine P’s/9 P's of Marketing ©2007 concepts and Marketing practices, which augment the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. 

In Marketing, the "customer," or potential consumers should be the center of the universe or "king," but they are missing in the 4P's. I feel from my study and research that there needs to be more focus on the "Customer," or "People." "People" or market segments, which utilize demographics, geographics, psychographics, behavioral characteristics and technographics, are vital, learning components of the 9P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.


In the study and practice of Marketing, brand, advertising and marketing managers develop plans, strategies and tactics. The Nine P’s include these important concepts, practices and components:

  • People (Segmentation and Targeting)
    • In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
    • To understand your "People" or market segments, you will need to or may need to utilize many characteristics, including demographics (such as age, family size, family life cycle, gender, income, occupation, education, religion, race, culture, generation, nationality, and social class), geographicspsychographics (buyers are on basis of psychological/personality traits, lifecycle, values), behavioral characteristics (needs and benefits, decision roles, user and usage-related variables, occasions, user status, usage rate buyer-readiness stage, loyalty status, attitude and multiple bases) and technographics (potential buyers may or may not have the software and computer skills. Think employees here too, which may be a vital component or components of the 9P's of Marketing. 
    • Once a target market is chosen, the organization can develop its marketing strategies to target a market segment or market segments
    • It’s easy to market toward demographics, but brands can’t connect with people unless they learn how they think. By developing mindset-based marketing strategies, brand decision-making can better resonate with these segments, targets and audiences to increase consumer loyalty.
    • Brand managers need to look at at their customers and/or potential users. Do you understand your potential customer's purchase and usage touchpoints, their habits and how they engage with your brand? Competing for their attention? 
    • Place "consumers," "People" or "potential buyers" in the middle of a circle. Find information or data on them. Add the other components in the other nine P's.
    • Post Covid 19 pandemic, I'm seeing "People" want an exceptional buying experience, which includes ethics and the company’s values. People are caring about convenience, comfort, ethics, and sustainability.  Look at home delivery of meals and everything on Amazon and Walmart or Target.
    • “People” or consumers prefer to buy “Products” from brands that share their values and “purpose-driven” movements.
    • Targeting mindsets allows brands to connect with consumers on an emotional level, which positively affects brands’ bottom lines.
    • Consumer and shopping data, plus first-party data can also help brands identify what people find valuable and important. You need to know where they live, how they work and play?
    • "People" or targeting has almost always been left out of the traditional "Marketing Mix," almost every diagram includes the four P's with Product, Promotion, Place and Price.
    • In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the buyer, "customer," or "People," in both planning ad implementation.
  • Product and Services
    • Under the 9P's, it's the goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
    • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
  • Place (Distribution)
  • Price: 
    • I’m finding that “People” or potential customers in my 9P’s, actual consumers are no longer buying “Products” and services based solely on “Price” and product quality.
    • An IBM study found that Nearly six in 10 consumers ("People") surveyed are willing to change their buying habits to reduce environmental impact. They found that over 70% would pay a premium of 35%, on average, for brands and products that are sustainable and environmentally responsible.
  • Planning
  • Promotion: 
    • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
    • The activities that communicate the merits of the overall product include:
      • Personal Selling/ Sales Force: Sales persons
        • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
      • Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
      • Sales Promotion
      • Collateral Materials
      • Direct Marketing (also referred to as Action or Direct Response Advertising)
      • Interactive/Internet/Web, Digital Media, Social Media:  
      • Events and Experiences
      • Public Relations/PR
    • Here are some strategic comments and questions under Promotion:
      • To whom should you target and promote? Under "People"/Targeting, target market, audience with media characteristics fall here.
      • What should you promote? Strategic copy points.
      • Evaluate the eight different elements under Promotion and your brand's practices. That affects media planning.
      • Ask is there a better way? A different promotional mix. There has to be a better way. 
      • What are your costs in dollars and manpower or person power? Ask "Is there a different way or ways to budget?" 
      • Look at different strategic partners? Their costs?
      • You can differentiate with price. Discounting? Special sales? What economic and discount levels should you offer? Look at revenue versus costs. 
      • What form or combination of promotion should you offer? Features?
      • How frequent? Add media planning here. 
  • Partners
  • Presentation: 
  • Passion
For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Tuesday, September 14, 2021

Perfect Marketing Examples Of Looking At The Many Faces Of "People, Under 9P's: Zoom In 2021-2022.

We are talking the end of this year and next.

Zoom has had a big year or year and a half. But can they duplicate it? Can they drive growth? 

Competition is Microsoft and Google, but to me, Zoom is better and easier to use.

Under “People,” one of the 9P’s, I want brand professionals and marketing managers to look at and analyze potential, new, existing and repeat customers and users. Look at large companies, but Zoom’s growth came from individuals and smaller firms.

Those are the segments and targeting Zoom needs to look at: potential, new, existing and repeat customers and users

Zoom has a new in-house campaign called "How the World Connect, with billboards and car wraps in major metro markets. There is also new product development and promotion with Zoom Phone.

But when do workers return to their workplaces?
 Those are part of all of the segments under "people."

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.


I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.


In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

  • People (Segmentation and Targeting)
    • Look and analyze potential, new, existing and repeat customers and users. 
    • "People" or targeting has almost always been left out of the traditional "Marketing Mix," almost every diagram includes the four P's with Product, Promotion, Place and Price.
    • Place "consumer" or "People" or "potential buyers" in the middle of a circle. Find information or data on them.
    • Add the other components in the nine P's. In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the buyer, "customer," or "People," in both planning ad implementation.
    • To understand your "People" or market segments, it may utilize many characteristics, including demographics (such as age, family size, family life cycle, gender, income, occupation, education, religion, race, culture, generation, nationality, and social class), geographics, psychographics (buyers are on basis of psychological/personality traits, lifecycle, values), behavioral characteristics (needs and benefits, decision roles, user and usage-related variables, occasions, user status, usage rate buyer-readiness stage, loyalty status, attitude and multiple bases) and technographics (potential buyers may or may not have the software and computer skills. Think employees here too.) which may be a vital component or components of the 9P's of Marketing. 
    • Once a target market is chosen, the organization can develop its marketing strategies to target a market segment or marketing segments.
    • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a major first step. 
  • Product and Services
    • It's the goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
    • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
  • Place (Distribution)
  • Price
  • Planning
  • Promotion: 
    • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
    • The activities that communicate the merits of the overall product include:
      • Personal Selling/ Sales Force: Sales persons
        • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
      • Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
      • Sales Promotion
      • Collateral Materials
      • Direct Marketing (also referred to as Action or Direct Response Advertising)
      • Interactive/Internet/Web, Digital Media, Social Media:  
      • Events and Experiences
      • Public Relations/PR
    • Here are some strategic comments and questions under Promotion:
      • What should you promote? Strategic copy points.
      • To whom should you target and promote? Under "People/"Targeting, target market, audience with media falls here.
      • Evaluate the eight different elements under Promotion and your brand's practices. That affects media planning.
      • Ask is there a better way? A different promotional mix. There has to be a better way. 
      • What are your costs in dollars and manpower or person power? Ask "Is there a different way or ways to budget?" 
      • Look at different strategic partners? Their costs?
      • You can differentiate with price. Discounting? Special sales? What economic and discount levels should you offer? Look at revenue versus costs. 
      • What form or combination of promotion should you offer? Features?
      • How frequent? Add media planning here. 
  • Partners
  • Presentation
  • Passion
For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Monday, September 13, 2021

Writing A Marketing Blog, With The The 9P's Of Marketing? What You Need To Know?

Think of targeting. As in generating readers for your blog or future marketing blog.

You need a marketing topic or topics like marketing “planning” and marketing research. Marketing insights and observations on “products,” new product development, “pricing,” branding or “presentation,” the “passion of marketing, distribution or “place,” the eight components of “promotion,” and marketing alliances or “partners.” 

Most importantly look at your target market or “people,” under the 9P’s.

How do I start of write a marketing blog? Seven steps?


Think of these concepts and rules:

  1. Make it insightful. Smart thinking.
  2. Smart, strategic writing. Something new.
  3. Know the why to blog for marketing. In creating awareness for you and your Marketing concepts, observations and understandings.
  4. Offer a new perspective on Marketing.
  5. Generate readership. Use current, insightful topics
  6. Make them frequent if you have the material.
  7. Help “People,” your readers put the Marketing concepts into practice.
  8. Blog for readers and their education and not for your ego. 
Do you need examples of strengthening your pillars of your brand or branding strategies?  


Do you have the responsibility and the need to increase sales and overall revenue?  


I consult, teach and work as a Marketing, Business and Advertising expert using many Marketing concepts, standards of practice and practices, including the Nine P's/9P's of Marketing in court.


Need a 
deep intuitive understanding into "real" Marketing?  
As a brand manager, entrepreneur, business owner or advertising agency professional, do you need deeper insights into business, Marketing and advertising? 

Visit here for plenty of insights into Marketing. 

I created the 9P's. It's a framework; it includes targeting or "People," planning, product and services, promotion, pricing, partnership strategies, "Place," Passion and Presentation. Plus true, researched marketing insights and fun, insightful, advertising trivia.

For the past 48 years, I have been a Marketing professional, a certified, credentialed Forensic Litigation consultant (CFLC), a Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach and give seminars on Strategic Marketing, the nine P's of Marketing, Branding, Super Bowl spots, Global Marketing, Promotion and Advertising. 


I also present to MBA candidates, law schools and attorneys my  "What is Marketing? What is Advertising?" lecture and talk.  I have plenty of examples. It's interactive. I have been to UCLA School of Law and at Pepperdine University this semester. 

Twelve years ago, I created and own the marketing objectives, strategies and tactics practice of the 9P's of Marketing. T
he Nine P’s/9 P's of Marketing ©2007 augments the Marketing Mix or the 4P's (Product, Price, Promotion and Place) by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of a copyrighted Marketing concept. I've added "People," "Passion," "Planning" and "Partners" and "Presentation." 

In the late 60's I attended Marketing 307 at USC. I learned that the "customer," or potential purchasers, buyers are king or kings, but I discovered that potential consumers are missing as one of the P's. With the addition of "People," I expanded and developed the additional concepts under the nine P's. Look at first-time purchasers and repeat buyers. 


For marketing professionals, targeting or the "target market," "People," buyers, potential buyers and users are placed much more prominent in my marketing model and practice.  These potential buyers have their own "P."  It's "People," in the 9P's of Marketing. 

The utilization of the 9P's of Marketing help, develop and guide a company or a firm's marketing objectives, strategies, tactics and solutions. The Nine P's can be truly insightful, in many ways and in many possible tactics and actions. I see opportunities where others see problems. These strategies and tactics will help build revenue, manage costs, more effectively. 

So, 
you and others may ask "What is Marketing?"  Marketing is a planning and execution process that involves a product or service's attributes, research, distribution, pricing, partnerships or alliances, promotion and more. 

In my presentations and talks, I detail that advertising is only a small percentage of the answers to marketing problems.  Advertising is a small part of Marketing. 


All of the Marketing activities and tasks must work together to assure successful marketing practices. Firms, associations and companies with the most effective marketing efforts try to thoroughly understand their potential buyers and customers ("People") in your marketplace. 

Companies and new product/service development pros create products and services to meet market needs. Solving consumer "problems." These firms and others use marketing research and channels for understanding and communicating to market segments, a target market or audience ("People" in the 9P's of Marketing).

In the study and practice of Marketing, Marketing managers and brand agents develop planning, plans, objectives, strategies and tactics. 


For any size firm and new or old entrepreneurs, the 9P's of Marketing include important components, parts, elements, actions, tactics and efforts.  


Let's start with planning, research, one of the nine P's and also with targeting, "People," one of the other nine elements or components:
  • Planning or Simply Marketing Planning: 
    • Marketing research falls here. 
    • Planning starts with research and researching. Simple or complex observations. 
    • This element of planning in the nine P's is a method for achieving an end, and, looking at the eight other parts; your insights can start a detailed formulation of a program or plan of action. I like using a phrase from Ben Franklin; he supposedly said "Failure to plan is planning to fail."
    • Look at developing and transforming marketing objectives into marketing strategies leading to tactics. Marketing management and managers must make basic decisions on marketing targets (“People”), marketing mix, pricing, distribution, marketing budgets/expenditures and marketing allocations. 
    • Review dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas. And there's more under the other 9Ps of Marketing
  • People 
    • As in blog readers if you are creating a blog. This is targeting or "People;" it has almost always been left out of the traditional "Marketing Mix," almost every diagram includes the four P's with Product, Promotion, Place and Price. No "People." 
    • Place potentials "consumers" or "People" or "potential buyers" in the middle of a circle. Find information or data on them. Add the other components in the nine P's. In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the buyer, "customer," or "People," in both planning and implementation.
    • Look and analyze your potential, new, existing and repeat customers and users. 
    • To understand your "People" or your market segments, you may need to utilize many characteristics, including:
      • Demographics (such as age, family size, family life cycle, gender, income, occupation, education, religion, race, culture, generation, nationality, and social class).
      • Geographics, location. 
      • Psychographics (buyers are on basis of psychological/personality traits, lifecycle, values)
      • Behavioral characteristics (needs and benefits, decision roles, user and usage-related variables, occasions, user status, usage rate buyer-readiness stage, loyalty status, attitude and multiple bases) and
      • Technographics (potential buyers may or may not have the software and computer skills. 
      • Think employees here too, which may be a vital component or components of the 9P's of Marketing. 
    • Once a target market is chosen, the organization can develop its marketing strategies to target a market segment or marketing segments.
    • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a major first or second step, which may need your firm to do more research and planning. 
    • Product and Services: 
      • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that may satisfy a want or need.
      • It's the goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
    • Place (Distribution): 
      • Consider, develop and review store and non-store options, e-commerce and “brick and mortar” factors, geographic considerations, objectives, strategies and tactics, including with your “Partners, too.” 
      • It's your offering of the right PRODUCT at the right PLACE or location, at the right time, at the right price. It's the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives.  
    • Price or Pricing:
      • Simply it's the amount of money a consumer is willing to pay to obtain the product.  But "price" is so much more. 
      • “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
      • Pricing decision making involves adjusting prices concerning the competitive environment, economic situations and may involve buyer perceptions. Simply, this component or element is all of the aspects regarding pricing
      • Pricing or "Price" also includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms. 
    • Promotion: 
      • I teach and consult that there are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities, under "Promotion." . 
      • The activities that communicate the merits of the overall product include:
        • Personal Selling/ Sales Force: Sales persons. Your sales force. 
          • Helpful consulting tip or hint: Listen more than you talk. People who listen more, learn more, plus this time helps you position your service/product/solution or offering, by understanding their needs and wants. 
        • Advertising is paid media. There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
        • Sales Promotion
        • Collateral Materials
        • Direct Marketing (also referred to as Action or Direct Response Advertising)
        • Interactive/Internet/Web, Digital Media, Social Media:  
        • Events and Experiences
        • Public Relations/PR
      • What some strategic questions under Promotion? 
        • What should your company promote? Strategic copy points, for your product or service.
        • To whom should you target and promote? Under "People/"Targeting, target market, audience with media falls here. Have you noticed that you may watch what you want to watch in TV programming when you want to watch it and anywhere, any screen? That affects media planning. 
        • Evaluate the eight different elements under Promotion and your brand's practices. Ask is there a better way? A different promotional mix. There has to be a better way. It's about creativity and efficiencies. 
        • You can differentiate with price. Discounting? Special sales? What economic and discount levels should you offer? Look at revenue versus costs. 
        • What form or combination of promotion should you offer? Features?
        • How frequent? Add media planning concern.  
        • What are your costs in dollars and manpower or person power? Ask "Is there a different way or ways to budget, your promotional dollars?" 
        • Look at different strategic partners? Their costs? Actual costs? 
      • Partners: 
        • I added Partners to the mix. Under Marketing, it's the working with others, firms and organizations which take part in an undertaking, using the 9P's, with another or others, in a business or function with shared risks and profits. Also referred to as Alliances. 
        • With "Partners" and your Marketing efforts, it is vitally important to partner and align with firms that have similar corporate philosophies. Simple but complex and difficult, have agreed upon objectives and strategies.
      • Presentation: 
        • This “P” or “Presentation” is the act of displaying, using, presenting, and putting forward any of your efforts utilizing the other 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
        • Be sure to look and promote "real” product and service experiences. 
        • This "P" helps you enable consumers and “allowing” them to feel the brand. As part of "presentation," I also place “events and experiences” under Promotion. 
        • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with your potential consumers. 
      • Passion:
        • This "P" are those intense, driving or overmastering feelings, emotions in the planning, developing, implementing and executions of pricing, promoting, partnering, selling and overall marketing of products or services.
        For more on insights, ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007

        Specifically you will find them detailed at 9P’s/Nine P’s.

        Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 40+ stimulating questions and answers at Londre Marketing Consultants, LLC.  

        Sunday, September 12, 2021

        How Did The Music Group Los Bukis At AT&T Factor Into The Packers Playing The New Orleans Saints?

        They, the odds makers, say that the home team fans can mean three points. So for the Packer fans coming into New Orleans that would affect the three points, or the Saints as favors. 

        Maybe make them, the New Orleans Saints, one point, favorites? Maybe? 

        But for the first game of the season, the Saints opener against Packers, is being moved to Jacksonville. As in Florida. Yes, Florida. nor home team location or "place," for either team. 

        It’s because of the aftermath of Hurricane Ida.

        The Saints had to move their regular-season opener out of New Orleans. The NFL announced that their Saints game versus the Packers will be played in Jacksonville.

        Dallas was their first choice but for Dallas, there's a concert there on Sept. 15, so that option was quickly ruled out. 

        After that, the state of Florida became the next option with Miami, Tampa Bay and Jacksonville in the running.

        Jacksonville won the game, making it harder for fans as in Packer fans to be there and for the odds makers to figure out the scoring of the game. 

        We'll see. Tough game to predict.  This is an example of "Place," under my 9P's and "Presentation." 

        Who will support which team in Jacksonville?  A ton of factors. A ton of ifs? 

        More insights into true Marketing and advertising practices and examples? Including smart Marketing trivia?  Visit right here

        I am a senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

        I created the 9P's of Marketing. 

        I own a copyright for the Nine P’s/9 P's of Marketing ©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. 

        The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. They were created for the digital age. 

        In Marketing, the "customer," or potential consumers should be the center of the universe or "king," but they are missing in the 4P's. I feel from my study and research that there needs to be more focus on the "Customer," or "People." "People" or market segments, which utilize demographics, geographics, psychographics, behavioral characteristics and technographics, are vital, learning components of the 9P's.

        I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.


        In the study and practice of Marketing, brand, advertising and marketing managers develop plans, strategies and tactics. The Nine P’s include these important concepts, practices and components:

        • People (Segmentation and Targeting)
          • NFL fans? Do they travel well from Green Bay to Florida? In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
        • Product and Services
        • Place (Distribution): NFL teams are in big cities with TV markets. 
        • Price
        • Planning
        • Promotion: 
          • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
          • The activities that communicate the merits of the overall product include:
            • Personal Selling/ Sales Force: Sales persons
              • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
            • Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
            • Sales Promotion
            • Collateral Materials
            • Direct Marketing (also referred to as Action or Direct Response Advertising)
            • Interactive/Internet/Web, Digital Media, Social Media:  
            • Events and Experiences
            • Public Relations/PR
        • Partners
        • Presentation: 
        • Passion
        For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

        Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC


        Saturday, September 11, 2021

        Strawberry And Creme And/Or Orange And Creme. Add Product And Place For A Marketing Example Under The Nine P's Of Marketing

        It's an old product, one that had been discontinued, for lack of sales, and spells "cream," creme. 

        It's been a while. Ten years, since "people" have seen it or them on retail store shelves. That's "place," under the 9P's.

        What's unusually is the distribution is to only 47 states and specifically to Big Lots stores. 

        I bet it's been a while since you've been in a Big Lots store and it's been more than ten years and that you really haven't missed Creme Savers? 

        May be, a little?  You can pick either a bag of Creme Savers in Orange and Creme or Strawberry and Creme. 

        Need more insights into true and Marketing and advertising? Including smart Marketing and Advertising trivia?  Visit right here

        "People" or targeting has almost always been left out of the traditional "Marketing Mix;" almost every diagram includes the four P's with Product, Promotion, Place and Price. But there is much more which is and will be vital in the post-Covid world. 

        I've taught Marketing and Advertising for 45 years, while working full-time in Marketing and Advertising as an agency professional and/or client.  I am also a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.


        Since 2007, I own a copyright for the Nine P’s/9 P's ©2007 of Marketing concepts and practice, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

        The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, solutions, strategies and tactics. The Nine P's are insightful. In Marketing. 

        Many have been told and taught that the "Customer," or potential customers are king, but what is missing in the 4P's? There needs to be more focus on the "Customer," or "People." To me you need to define and use "People" or strategic market segments, which utilize the information related to demographics, geographics, psychographics, behavioral characteristics and technographics, vital components of the 9P's.

        I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.


        In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components, in developing strategic planning:

        • People (Segmentation and Targeting)
          • Consumers of Creme Savers? 
          • In my 9P's, it's important to look, find and analyze potential, new, existing and repeat customers and users. 
          • Brand managers need to look at their customers and/or potential users. Do you, as a brand manager or advertising manager, understand your potential customer's purchase and usage touchpoints, their habits and how they engage with your brand?  Competing for their attention? 
          • Place "consumer" or "People" or "potential buyers" in the middle of a circle. Find information or data on them. Add the other components in the nine P's. 
          • In Marketing. From my education, training, research and analysis plus testimony, there needs to be greater focus on the buyer, "customer," or "People," in both planning and implementation.
          • To understand your "People" or market segments, it may utilize many characteristics, including demographics (such as age, family size, family life cycle, gender, income, occupation, education, religion, race, culture, generation, nationality, and social class), geographicspsychographics (buyers are on basis of psychological/personality traits, lifecycle, values), behavioral characteristics (needs and benefits, decision roles, user and usage-related variables, occasions, user status, usage rate buyer-readiness stage, loyalty status, attitude and multiple bases) and technographics (potential buyers may or may not have the software and computer skills. Think employees here too, which may be a vital component or components of the 9P's of Marketing. 
          • Then once a target market is chosen, the organization can develop its marketing strategies to target a market segment or marketing segments.
        • Product and Services
          • Under the 9P's, it's the goods and service combination the firm offers to the target market (again here's that term People" again, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
          • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
        • Place (Distribution)
        • Price: 
          • An IBM study found that nearly six in ten consumers ("People") surveyed are willing to change their buying habits to reduce environmental impact. 
          • Over 70% would pay a premium price of 35%, on average, for brands and products that are sustainable and environmentally responsible.
        • Planning and Research
        • Promotion: 
          • The eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
          • The activities that communicate the merits of the overall product include:
            • Personal Selling/ Sales Force: Sales persons
              • Research has shown that "People" who listen more, learn more, plus it helps you position your service/product/solution or offering. 
            • Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
            • Sales Promotion
            • Collateral Materials
            • Direct Marketing (also referred to as Action or Direct Response Advertising)
            • Interactive/Internet/Web, Digital Media, Social Media:  
            • Events and Experiences
            • Public Relations/PR
          • I have developed some strategic comments and questions under Promotion:
            • To whom should you target and promote? 
            • What should you promote, with strategic copy points.
            • What form or combination of promotion should you offer? Features? TV versus digital? 
            • How frequent is your messaging? Add specific media planning and media research here. Including looking at target market, audience with media characteristics falls here, too.
            • Evaluate the eight different elements under Promotion and your brand's practices. That affects media planning.
            • Ask is there a better way? A different promotional mix. There has to be a better way. 
            • What are your costs in dollars and manpower or person power? 
            • Ask "Is there a different way or ways to budget?"  "And spend?" 
            • Look at different strategic partners? Their costs?
            • With messaging you can also differentiate with "Price." 
            • What about "discounting?" Special sales? What economic and discount levels should you offer? 
            • Look at revenue versus costs. 
        • Partners and Alliances
        • Presentation: 
          • Consumers are voting with their wallet.
          • Some research says that consumers or my "People" care about business and their brands that have a social conscience (for the environment, for their workers, for societal issues, etc.). These "People" are actually prepared to pay more for these brands. They will support the brands that do, and ditch brands that don’t.
          • It's been reported that consumers or "people" are socially aware about how brands, products and businesses behave. 
          • Deloitte found that “62% of customers said that they are more likely to spend with companies who have taken extra steps to ensure the safety and well-being of their employees during lockdown.”
        • Passion
        For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under tab “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

        Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC

        Here to help. All the best.


        Thursday, September 09, 2021

        Do You Feel The NFL Is On TV A Lot?

        Two important media. TV and broadcast points came out this week to help explain the power and reach of the NFL.

        The next Super Bowl broadcast on February 13th will be on NBC and they are charging up to $216,666.67 a second and that fee or media expenditure doesn't include the cost of the creative and its production. 

        And if you start tonight there are 157 days until February 13 and the NFL will be on 107 days of the 157. That more than two out of every three days. Or 68.1%. 

        The 2021 NFL season kicks off tonight with Super Bowl champions the Tampa Bay Buccaneers with Tom Brady taking on who some feel is America's team and they haven't won in 25 years.  Are the Dallas Cowboys really the fans favorite? Really? 

        More insights into true Marketing and advertising practices and examples? Including smart Marketing trivia?  Visit right here

        I am a senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

        I created the 9P's of Marketing. I own a copyright for the Nine P’s/9 P's of Marketing ©2007 concepts and Marketing practices, which augment the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing.

        The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. 

        In Marketing, the "customer," or potential consumers should be the center of the universe or "king," but they are missing in the 4P's. I feel from my study and research that there needs to be more focus on the "Customer," or "People." "People" or market segments, which utilize demographics, geographics, psychographics, behavioral characteristics and technographics, are vital, learning components of the 9P's.

        I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

        In the study and practice of Marketing, brand, advertising and marketing managers develop plans, strategies and tactics. The Nine P’s include these important concepts, practices and components:

        • People (Segmentation and Targeting)
          • NFL fans and potential fans. Consumers and potential purchasers of the ads on the TV broadcast. 
          • In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
          • To understand your "People" or market segments, you will need to or may need to utilize many characteristics, including demographics (such as age, family size, family life cycle, gender, income, occupation, education, religion, race, culture, generation, nationality, and social class), geographicspsychographics (buyers are on basis of psychological/personality traits, lifecycle, values), behavioral characteristics (needs and benefits, decision roles, user and usage-related variables, occasions, user status, usage rate buyer-readiness stage, loyalty status, attitude and multiple bases) and technographics (potential buyers may or may not have the software and computer skills. Think employees here too, which may be a vital component or components of the 9P's of Marketing. 
          • Once a target market is chosen, the organization can develop its marketing strategies to target a market segment or market segments
          • It’s easy to market toward demographics, but brands can’t connect with people unless they learn how they think. By developing mindset-based marketing strategies, brand decision-making can better resonate with these segments, targets and audiences to increase consumer loyalty.
          • Brand managers need to look at at their customers and/or potential users. Do you understand your potential customer's purchase and usage touchpoints, their habits and how they engage with your brand? Competing for their attention? 
          • Place "consumers," "People" or "potential buyers" in the middle of a circle. Find information or data on them. Add the other components in the other nine P's.
          • Post Covid 19 pandemic, I'm seeing "People" want an exceptional buying experience, which includes ethics and the company’s values. People are caring about convenience, comfort, ethics, and sustainability.  Look at home delivery of meals and everything on Amazon and Walmart or Target.
          • “People” or consumers prefer to buy “Products” from brands that share their values and “purpose-driven” movements.
          • Targeting mindsets allows brands to connect with consumers on an emotional level, which positively affects brands’ bottom lines.
          • Consumer and shopping data, plus first-party data can also help brands identify what people find valuable and important. You need to know where they live, how they work and play?
          • "People" or targeting has almost always been left out of the traditional "Marketing Mix," almost every diagram includes the four P's with Product, Promotion, Place and Price.
          • In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the buyer, "customer," or "People," in both planning ad implementation.
        • Product and Services
          • The NFL is a "product" and a service. Under the 9P's, it's the goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
          • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
        • Place (Distribution)
        • Price: 
          • I’m finding that “People” or potential customers in my 9P’s, actual consumers are no longer buying “Products” and services based solely on “Price” and product quality.
          • An IBM study found that Nearly six in 10 consumers ("People") surveyed are willing to change their buying habits to reduce environmental impact. They found that over 70% would pay a premium of 35%, on average, for brands and products that are sustainable and environmentally responsible.
        • Planning
        • Promotion: 
          • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
          • The activities that communicate the merits of the overall product include:
            • Personal Selling/ Sales Force: Sales persons
              • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
            • Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
            • Sales Promotion
            • Collateral Materials
            • Direct Marketing (also referred to as Action or Direct Response Advertising)
            • Interactive/Internet/Web, Digital Media, Social Media:  
            • Events and Experiences
            • Public Relations/PR
          • Here are some strategic comments and questions under Promotion:
            • To whom should you target and promote? Under "People"/Targeting, target market, audience with media characteristics fall here.
            • What should you promote? Strategic copy points.
            • Evaluate the eight different elements under Promotion and your brand's practices. That affects media planning.
            • Ask is there a better way? A different promotional mix. There has to be a better way. 
            • What are your costs in dollars and manpower or person power? Ask "Is there a different way or ways to budget?" 
            • Look at different strategic partners? Their costs?
            • You can differentiate with price. Discounting? Special sales? What economic and discount levels should you offer? Look at revenue versus costs. 
            • What form or combination of promotion should you offer? Features?
            • How frequent? Add media planning here. 
        • Partners
        • Presentation: 
        • Passion
        For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

        Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.