Thursday, July 30, 2026

"Made in USA," "Manufactured in USA," "Proudly American," "Produced or Built in USA:" Plenty Of Promotional Opportunities As Long As you Can Back Up The Product Claims, With 9P's Of Marketing

Promoting and advertising products and services. Sometimes they call it MUSA. "Made in the USA." 

I've got another one "Crafted in USA," to add to "Made in USA," "Manufactured in USA," "Proudly American," "Produced or Built in USA."

But remember you need to be able to back up these claims to reduce legal risk and promoting your US and domestic operations.

I've been looking at USA labeling rule and NAD case law.  I'm looking at "Made in USA" as an advertising claim which needs substantiation. Besuices federal and regulatory law their are state laws as in California

I see the flag used in plenty of President's Day, Labor Day, Memorial Day advertising and other Did you know that using the U.S. flag in advertising is a common practice, but it is technically a violation of federal law. While you won't face criminal penalties due to First Amendment protections, following established guidelines prevents consumer backlash and trademarking issues. I see the headlines now: "Buy American and Save."


By the way, Happy Labor Day. 

Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/

I like Marketing. I like Promotion, one of my nine P's of Marketing

I like advertising, which is one of the eight components under Promotion in my 9P's of Marketing. 

I like copy and selling points. I like finding Marketing opportunities and solving Marketing problems using the nine P's of Marketing. I like teaching them. 

I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9P's with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

  • Planning and Research. 
    • Finding copy points is part of the creative and promotional planning. 
    • Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
    • From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
  • People (Segmentation and Targeting)
    • Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
    • In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users
  • Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
  • Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
  • Price or Pricing, many contingency plans needed.  
  • Promotion
    • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
    • The activities that communicate the merits of the overall product include:
      • Personal Selling/ Sales Force: Sales persons
        • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
      • Advertising: 
      • Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
      • Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
      • Collateral Materials
      • Direct Marketing (also referred to as Action or Direct Response Advertising)
      • Interactive/Internet/Web, Digital Media, Social Media:  
      • Events and Experiences, sampling
      • Public Relations/PR
    • One stop shopping is more important than ever. 
  • Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
    • There should be moving forward towards shared goals or goals. 
  • Presentation:
    • The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

      Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

  • Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

Johann Wolfgang von Goethe said “ To put your ideas into action is the most difficult thing in the world." But Nike says "Just do it."

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. Now. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 75+ stimulating questions and answers at Londre Marketing Consultants, LLC.  


Waymo And A Judge. Affects "Product" and "Place." Under 9P's Of Marketing and Consumer Perception.

It's fun to take out of town friends on their first Waymo. I feel it's safer.

A judge's ruling affects "Place," under 9P's and consumer perception.

A Los Angeles Superior Court judge has ordered Waymo to halt overnight charging of their vehicles in Santa Monica, two locations.

His temporary ruling bars charging between 11 p.m. and 6 a.m., though Waymo’s daytime charging and overnight ride service (Product) remains unaffected.

Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/

I like Marketing. I like Promotion, one of my nine P's of Marketing

I like advertising, which is one of the eight components under Promotion in my 9P's of Marketing. 

I like copy and selling points. I like finding Marketing opportunities and solving Marketing problems using the nine P's of Marketing. I like teaching them. 

I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9P's with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

  • Planning and Research. 

    • Finding copy points is part of the creative and promotional planning. 
    • Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
    • From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
  • People (Segmentation and Targeting)
    • Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
    • In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users
  • Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
  • Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
  • Price or Pricing, many contingency plans needed.  
  • Promotion
    • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
    • The activities that communicate the merits of the overall product include:
      • Personal Selling/ Sales Force: Sales persons
        • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
      • Advertising: 
      • Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
      • Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
      • Collateral Materials
      • Direct Marketing (also referred to as Action or Direct Response Advertising)
      • Interactive/Internet/Web, Digital Media, Social Media:  
      • Events and Experiences, sampling
      • Public Relations/PR
    • One stop shopping is more important than ever. 
  • Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
    • There should be moving forward towards shared goals or goals. 
  • Presentation:
    • The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

      Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

  • Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

Johann Wolfgang von Goethe said “ To put your ideas into action is the most difficult thing in the world." But Nike says "Just do it."

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. Now. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 75+ stimulating questions and answers at Londre Marketing Consultants, LLC.  

Wednesday, July 29, 2026

.Are Gift Cards A Good Thing? With The 9P's Of Marketing.

Or is it? 1, 2, 3 ...Let's Buy An Easy Gift?" 

Every time you go to the market and see those stands that have gift cards for every convenience store or restaurant, do you always think that it’s an easy gift and easy to buy with your groceries … WRONG!

Fraud which typically costs its victims between $25 and $500.

Just a little warning before gift giving.

The crooks have found a way to rob you of your gift card balance. 

If you buy Gift Cards from a display rack that has various store cards you may become a victim of theft. Crooks are now jotting down the card numbers in the store and then wait a few days and call to see how much of a balance THEY have on the card. 

Once they find the card is “activated,” they go online and start shopping. You may want to purchase your card from a customer service person, where they do not have the Gift Cards viewable to the public.

Gift cards fall under "Product" and "Price" under my 9P's 

You may ask "What are the most popular gift cards? Ones which are general-all- purpose options like Visa, Amazon, Target and Walmart,. Or lifestyle brands such as Starbucks, Sephora, and Disney.

Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/

like Marketing. I like advertising. I don't like scammers. I like copy and selling points. I like solving Marketing problems using the nine P's of Marketing. I like teaching them. 

I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9P's with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

  • Planning and Research. 

    • Finding copy points is part of the creative and promotional planning. 
    • Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
    • From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
  • People (Segmentation and Targeting)
    • Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
    • In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users
  • Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
  • Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
  • Price or Pricing, many contingency plans needed.  
  • Promotion
    • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
    • The activities that communicate the merits of the overall product include:
      • Personal Selling/ Sales Force: Sales persons
        • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
      • Advertising: 
      • Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
      • Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
      • Collateral Materials
      • Direct Marketing (also referred to as Action or Direct Response Advertising)
      • Interactive/Internet/Web, Digital Media, Social Media:  
      • Events and Experiences, sampling
      • Public Relations/PR
    • One stop shopping is more important than ever. 
  • Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
    • There should be moving forward towards shared goals or goals. 
  • Presentation:
    • The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

      Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

  • Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 75+ stimulating questions and answers at Londre Marketing Consultants, LLC.  


Tuesday, July 28, 2026

“Drive Till You Qualify,” What Does This Promotional And Advertising Phrase Relate To In Marketing? Don't Forget To Look At 9P's Of Marketing.

One of the Nine P’s/9P’s© 2007 is “People” and its demographics and geographics are part of how you “target” potential buyers. 

So, during the housing boom of the past decade, it was a slogan that described a building business strategy of slapping up hundreds of cheap homes on inexpensive land many miles from city centers; if buyers went far enough into the suburbs they could eventually qualify for a mortgage, especially with the help of the government.

Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/

like Marketing. 

I like advertising. I don't like scammers. I like copy and selling points. I like solving Marketing problems using the nine P's of Marketing. I like teaching them. 

I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9P's with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

  • Planning and Research. 

    • Finding copy points is part of the creative and promotional planning. 
    • Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
    • From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
  • People (Segmentation and Targeting)
    • Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
    • In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users
  • Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
  • Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
  • Price or Pricing, many contingency plans needed.  
  • Promotion
    • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
    • The activities that communicate the merits of the overall product include:
      • Personal Selling/ Sales Force: Sales persons
        • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
      • Advertising: 
      • Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
      • Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
      • Collateral Materials
      • Direct Marketing (also referred to as Action or Direct Response Advertising)
      • Interactive/Internet/Web, Digital Media, Social Media:  
      • Events and Experiences, sampling
      • Public Relations/PR
    • One stop shopping is more important than ever. 
  • Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
    • There should be moving forward towards shared goals or goals. 
  • Presentation:
    • The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

      Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

  • Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 75+ stimulating questions and answers at Londre Marketing Consultants, LLC.  

Monday, July 27, 2026

What's The Oddest, Weirdest Cologne? “Product” and “Promotion,” Under The 9P’s of Marketing

It involves comedian Will Ferrell and the 2004 movie “Anchorman: The Legend of Ron Burgundy.” 

You can find it in 2018: Sex Panther, 1.7-oz Cologne Spray Non Growl Box from $35 to $72 on Amazon.com and other retailers near you. Includes product benefit: “60% of the time, it works every time.”

In 2026 you can still find it. It's two ounces for $39.99 on Amazon (another of my nine P's as in "Place.")

Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/

like Marketing. I like Promotion, one of my nine P's of Marketing

I like advertising, which is one of the eight components under Promotion in my 9P's of Marketing. 

I like copy and selling points. I like finding Marketing opportunities and solving Marketing problems using the nine P's of Marketing. I like teaching them. 

I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9P's with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

  • Planning and Research. 

    • Finding copy points is part of the creative and promotional planning. 
    • Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
    • From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
  • People (Segmentation and Targeting)
    • Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
    • In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users
  • Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
  • Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
  • Price or Pricing, many contingency plans needed.  
  • Promotion
    • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
    • The activities that communicate the merits of the overall product include:
      • Personal Selling/ Sales Force: Sales persons
        • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
      • Advertising: 
      • Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
      • Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
      • Collateral Materials
      • Direct Marketing (also referred to as Action or Direct Response Advertising)
      • Interactive/Internet/Web, Digital Media, Social Media:  
      • Events and Experiences, sampling
      • Public Relations/PR
    • One stop shopping is more important than ever. 
  • Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
    • There should be moving forward towards shared goals or goals. 
  • Presentation:
    • The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

      Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

  • Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. Now. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 70 stimulating questions and answers at Londre Marketing Consultants, LLC.  

Sunday, July 26, 2026

A Unique NFL Love Story? What's Love Have To Do With Super Bowl LXI In 2027? What A Combination Of 9P's Of Marketing

Super Bowl LXI is scheduled for Sunday, February 14, 2027.  Valentine's Day, Buddies. 

The game will be played at SoFi Stadium in Inglewood, California, marking the first time the Super Bowl falls on Valentine's Day. It will air on ESPN/ABC.

What if it was between two Los Angeles teams--Los Angeles Rams versus Los Angeles Chargers? 

 I like NFL. Have been to five Super Bowls. Never un Valentine's Day.

Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/

like Marketing. I like Promotion, one of my nine P's of Marketing

I like advertising, which is one of the eight components under Promotion in my 9P's of Marketing. 

I like copy and selling points. I like finding Marketing opportunities and solving Marketing problems using the nine P's of Marketing. I like teaching them. I like sport stories.

I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9P's with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

  • Planning and Research. 

    • Finding copy points is part of the creative and promotional planning. 
    • Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
    • From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
  • People (Segmentation and Targeting)
    • Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
    • In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users
  • Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
  • Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
  • Price or Pricing, many contingency plans needed.  
  • Promotion
    • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
    • The activities that communicate the merits of the overall product include:
      • Personal Selling/ Sales Force: Sales persons
        • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
      • Advertising: 
      • Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
      • Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
      • Collateral Materials
      • Direct Marketing (also referred to as Action or Direct Response Advertising)
      • Interactive/Internet/Web, Digital Media, Social Media:  
      • Events and Experiences, sampling
      • Public Relations/PR
    • One stop shopping is more important than ever. 
  • Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
    • There should be moving forward towards shared goals or goals. 
  • Presentation:
    • The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

      Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

  • Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. Now. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 75+stimulating questions and answers at Londre Marketing Consultants, LLC.  

Saturday, July 25, 2026

Connecting Dots And The 9P's Of Marketing

A little marketing and business perspective.

You can't connect the dots looking forward. 

You can only connect them looking backwards, so you have to trust that the dots will somehow connect in your future.

This emphasizes the importance of trusting your intuition (common sense and street sense is one of my lectures in marketing, business and advertising classes) and experiences even when the path ahead isn't clear. 

It suggests that while you may not see the connections between events as they unfold, the significance of those events will become apparent later in life.

Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/

like Marketing. I like Promotion, one of my nine P's of Marketing

I like advertising, which is one of the eight components under Promotion in my 9P's of Marketing. 

I like copy and selling points. I like finding Marketing opportunities and solving Marketing problems using the nine P's of Marketing. I like teaching them. 

I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9P's with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

  • Planning and Research. 

    • Finding copy points is part of the creative and promotional planning. 
    • Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
    • From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
  • People (Segmentation and Targeting)
    • Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
    • In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users
  • Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
  • Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
  • Price or Pricing, many contingency plans needed.  
  • Promotion
    • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
    • The activities that communicate the merits of the overall product include:
      • Personal Selling/ Sales Force: Sales persons
        • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
      • Advertising: 
      • Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
      • Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
      • Collateral Materials
      • Direct Marketing (also referred to as Action or Direct Response Advertising)
      • Interactive/Internet/Web, Digital Media, Social Media:  
      • Events and Experiences, sampling
      • Public Relations/PR
    • One stop shopping is more important than ever. 
  • Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
    • There should be moving forward towards shared goals or goals. 
  • Presentation:
    • The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

      Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

  • Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. Now. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 75+ stimulating questions and answers at Londre Marketing Consultants, LLC.