Saturday, July 15, 2023

What Is QTR? While It's Not Marketing Theory, It's An Interesting Concept, For Sure, For Retirees And More.

I put together a group of advertising executives. People "our" age. Most in 70's. 

I put together once a month (either on Zoom or in person) a group of former classmates from Loyola High, Class of '67.

Today we will discuss "What is QTR? Quality Time Remaining. 

Making the most of living, with or without retirement. About 60% are retired, and the remaining are like me working, teaching. All seem to volunteer. 

QTR: “It means Quality Time Remaining,” on how you spend the rest of your life.

Quality Time Remaining is a philosophy, a concept, a filter for making choices in life, with your friends and people, sharing how to live passionate lives. 

Under my 9P's of marketing you could segment these out  demographically, geographically, psychologically, technographically and with behavior characteristics. 

QTR: It's the importance of planning beyond mere finance. Having enough to live on. 

We will talk about one of the most important things is to take control of your remaining time on earth; it's allowing an individual the time to pursue the things most important to them. Quality...Time...Remaining. It's in the name. 

Also referred to as Quality Time Left is planning for living--solutions to the things within our control.

  • The importance of having a plan. Taking action. Tips
  • Common pitfalls
  • Not only for yourself, but for the loved ones around you.
For more on ideas, concepts and Marketing solutions: Go to and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 64 stimulating questions and answers at Londre Marketing Consultants, LLC