Tuesday, March 31, 2020

How Much Is Too Much in The Price Of Baseball and Sports Tickets, One Way To Look At It, With FCI?

We haven't gotten there yet, but we are getting close.  Do the venues really want a good fan experience, and have ticket prices gotten too high.

One way to look it at it, there's the source or research called the Fan Cost Index (FCI) which adds up the prices of four "average-price" tickets, two small draft beers, four small soft drinks, four regular-size hot dogs, parking, two game programs plus two of the least-expensive, adult-size adjustable caps.

In mid 201 for MLB it was $234.38. The NFL average is at $540.52. How does a family really afford going to a football or baseball game. ? 

For more on insights, ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 40+ stimulating questions and answers at Londre Marketing Consultants, LLC.  


Monday, March 30, 2020

36 Years Ago, One Of The Darkest Days In NFL And In Baltimore's History?

Baltimore was devastated when the vehicles were leaving Baltimore on a snowy and cold morning and they were on their way to establishing an NFL team in Indianapolis.  


The citizens hated Robert Irsay, owner of the Colts. He and the team equipment sneaked out of town without any sort of public announcement.


While the city of Baltimore slept, Irsay hired movers to pack up the team's offices in Owings Mills, Maryland, in the middle of the night.

The Baltimore Colts turned into the Indianapolis Colts, by sneaking out of Baltimore on March 28 and 29, 1984. 


Do you have the responsibility and the need to increase sales and overall revenue, for your products and services?  

Do you need a better understanding of all areas of Marketing? By moving from Baltimore to Indianapolis that would fall under "Place," and "Product," plus "Partners" because of the NFL in my 9P's of Marketing. My nine P's of Marketing give you a framework for understanding and success. Or failure for an NFL city. They did get the Baltimore Ravens who played their first game in 1996 plus the Ravens  won Super Bowl titles in 2001 and 2013. 

Do you need examples of strengthening your pillars of your brand strategy?  Branding?   

I consult, teach and work as a Marketing, Business and Advertising expert using many Marketing concepts, standards of practice and practices, including the Nine P's/9P's of Marketing in court.

As a brand manager, entrepreneur, business owner or advertising agency professional, do you need more business, Marketing and advertising insights? 


Visit here for plenty of insights into Marketing. 

The 9P's is a framework I created while working, teaching and consulting.

The nine P's include targeting or "People," planning, product and services, promotion, pricing, partnership strategies, "Place," Passion and Presentation. Plus true, researched marketing insights and fun, insightful, advertising trivia.

For the past 48 years, I have been a Marketing professional, a certified, credentialed Forensic Litigation consultant (CFLC), a Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach and give seminars on Strategic Marketing, the nine P's of Marketing, Branding, Super Bowl spots, Global Marketing, Promotion and Advertising. 


I also give and present to MBA candidates, law schools and attorneys my "What is Marketing? What is Advertising?" lecture and talk.  I have plenty of examples. This semester I presented at Loyola Law School, Pepperdine University and Woodbury University. 

Twelve years ago, I created and own the marketing objectives, strategies and tactics practice of the 9P's of Marketing. T
he Nine P’s/9 P's of Marketing ©2007 augments the Marketing Mix or the 4P's (Product, Price, Promotion and Place) by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of a copyrighted Marketing concept. I've added "People," "Passion," "Planning" and "Partners" and "Presentation." 

In the late 60's I was first taught in Marketing 307 at USC that the "customer," or potential purchasers, buyers are king or kings, but potential consumers are missing as one of the P's. With the addition of "People," I expanded and developed the additional concepts under the nine P's. 


For marketing professionals, targeting or the "target market," "People," buyers, potential buyers and users are more prominent in my marketing model or theory. These potential buyers have their own "P."  It's "People," in the 9P's of Marketing. 

Marketing is considered an expense and especially at the end of the year, going into the fourth quarter may be one of the first line items cut by companies when they are facing difficulties in the marketplace and tightening budgets. 

The utilization of the 9P's of Marketing helps, develops and guides a company or a firm's marketing objectives, strategies, tactics and solutions. The Nine P's can be truly insightful, in many ways and in many possible tactics and actions. 

They will help build revenue, manage costs, more effectively. 

So, 
you and others may ask "What is Marketing?" 

Marketing is a planning and execution process that involves a product or service's attributes, research, distribution, pricing, partnerships or alliances, promotion and more. 

In my Marketing presentations and talks, I detail that advertising is only a small percentage of the answers to marketing problems. All of the Marketing activities and tasks must work together to assure successful marketing practices. 
Companies, firms and associations with the most effective marketing efforts try to thoroughly understand their potential purchasers, buyers and customers ("People") in your marketplace. 

Companies and new product/service development pros create products and services to meet market needs. Solving consumer "problems." 

These firms and others use marketing research and channels for understanding and communicating to market segments, a target market or audience ("People" in the 9P's of Marketing).

In the study and practice of Marketing, Marketing managers and brand agents develop planning, objectives, strategies and tactics. 


For any size firm and entrepreneurs, the 9P's of Marketing include important components, parts, elements, actions, tactics and efforts.  


Let's start with planning, research, one of the nine P's and also with targeting, "People," one of the other nine elements or components:
  • Planning as in Marketing Planning and Research: 
    • Planning starts with researching and research. 
    • This element of planning in the nine P's is a method for achieving an end, and, looking at the eight other parts; your insights can start a detailed formulation of a program of action. I like using a phrase Benjamin Franklin supposedly once said:“If you fail to plan, you are planning to fail.”
    • Look at developing and transforming marketing objectives into marketing strategies to tactics. 
    • Marketing management and managers must make basic decisions on marketing targets (“People”), marketing mix, pricing, distribution, marketing budgets/expenditures and marketing allocations. 
    • Review dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas. And there's more under the other 9Ps of Marketing
  • People 
    • "People" or targeting has almost always been left out of the traditional "Marketing Mix," almost every diagram includes the four P's with Product, Promotion, Place and Price.
    • Place "consumer" or "People" or "potential buyers" in the middle of a circle. Find information or data on them. Add the other components in the nine P's. In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the buyer, "customer," or "People," in both planning ad implementation.
    • Look and analyze your potential, new, existing and repeat customers and users. 
    • To understand your "People" or your market segments, you may need to utilize many characteristics, including:
      • Demographics (such as age, family size, family life cycle, gender, income, occupation, education, religion, race, generation, nationality, social class (is also sometimes put under psychographics.)
      • Geographics (By region, city, metro size, density, climate; plus, by countries and territories.)
      • Psychographics (Social class--Lower lowers to Upper uppers. Social class is also under demographics; Lifestyle-- achievers, strivers, and strugglers; Personality-- Compulsive, gregarious, authoritarian, and ambitious; Lifestyles/Attitudes/Interests and Opinions)
      • Behavioral (Occasions (regular occasions, special occasions, holidays, vacations); Orange juice for breakfast, Mother’s Day, Father’s Day; Benefits (quality, service, economy, convenience, speed---Quality, Time, Money); User status (nonuser, ex-user, potential user, first-time user, regular user); Usage rate (light, medium, heavy user); Loyalty status (none, medium, strong, absolute); Readiness attitude toward product (aware, interest, desire, intending to buy); Attitude toward product (enthusiastic, positive, indifferent, negative, hostile). 
      • Technographics or technographical characteristics. Understand your potential consumer. Remember, in the back of your mind, that the reason technology is phenomenal is because it displaces years, or centuries, of previous technology. Consumers may or may not have the skills. Think employees here too. The reason technology skills are transitory is because they will almost certainly be displaced, too.  Think employees here too, which may be a vital component or components of the 9P's of Marketing. 
    • Once a target market is chosen, the organization can develop its marketing strategies to target a market segment or marketing segments.
    • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a major first or second step, which may need for your firm to do more research and planning. . 
    • Product and Services: 
      • It's a product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
      • It's the goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
    • Place (Distribution): 
      • Baltimore to Indianapolis. 
      • Consider, develop and review store and non-store options, or in this case, stadium and their deals, e-commerce and “brick and mortar” factors, geographic considerations, objectives, strategies and tactics, including with your “Partners, too.” 
      • It's your offering of the right product at the right PLACE or location, at the right time, at the right price. It's the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives.  
    • Price or Pricing:
      • Simply it's the amount of money a consumer is willing to pay to obtain the product.  But "price" is so much more. “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
      • Pricing decision making involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions. Simply, all aspects regarding pricing
      • Pricing or "Price" also includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms. 
    • Promotion: 
      • I teach and consult that there are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities, under "promotion." 
      • The activities that communicate the merits of the overall product include:
        • Personal Selling/ Sales Force: Sales persons. Your sales force. 
          • Helpful consulting tip or hint: Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
          • From the legendary movie Glengarry Glen Ross of '92: “A-B-C. A-Always, B-Be, C-Closing. Always be closing.” 
        • Advertising is paid media. There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."  People used to plan their lives around TV, now they plan television around their lives.
        • Sales Promotion
        • Collateral Materials
        • Direct Marketing (also referred to as Action or Direct Response Advertising)
        • Interactive/Internet/Web, Digital Media, Social Media:  
        • Events and Experiences
        • Public Relations/PR
      • What some strategic questions under Promotion? 
        • What should your company promote? Strategic copy points, for your product or service. 
        • Evaluate the eight different elements under Promotion and your brand's practices. Ask is there a better way? A different promotional mix. There has to be a better way. 
        • What are your costs in dollars and manpower or person power? Ask "Is there a different way or ways to budget, your promotional dollars?" 
        • Look at different strategic partners? Their costs?
        • To whom should you target and promote? Under "People/"Targeting, target market, audience with media falls here. Have you noticed that you may watch what you want to watch in TV programming when you want to watch it and anywhere, any screen? That affects media planning. 
        • You can differentiate with price. Discounting? Special sales? What economic and discount levels should you offer? Look at revenue versus costs. 
        • What form or combination of promotion should you offer? Features?
        • How frequent? Add media planning concern.  
      • Partners: 
        • Plenty of partnership concepts for the Colts, NFL and the different teams and media regarding the NFL. 
        • Working with others and organizations which take part in an undertaking with another or others, in a business or company with shared risks and profits. Also referred to as Alliances. 
        • With "Partners" and your Marketing efforts, it is vitally important to partner and align with firms that have similar corporate philosophies. Simple but complex and difficult, have agreed upon objectives and strategies.
      • Presentation: 
        • Be sure to look for "real” product and service experiences. 
        • This “P” or “Presentation” is the act of displaying, using, presenting, and putting forward any of your efforts utilizing the other 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
        • This "P" helps you enable consumers and “allowing” them to feel the brand. As part of "presentation," I also place “events and experiences” under Promotion. 
        • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with your potential consumers. 
      • Passion:
        • This "P" are those intense, driving or overmastering feelings, emotions in the planning, developing, implementing and executions of pricing, promoting, partnering, selling and overall marketing of products or services.

        For more on insights, ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007

        Specifically you will find them detailed at 9P’s/Nine P’s.

        Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 40+ stimulating questions and answers at Londre Marketing Consultants, LLC.  

        Sunday, March 29, 2020

        With CBS, NBC, ESPN And Fox Having The NFL Games, What About ABC?

        Technically, ESPN is ABC, but ABC wants some of the action too. Disney has sent a message to the NFL. It wants more.

        The obvious answer is for ABC and ESPN to integrate and have a bigger package of NFL games. 

        Let me add: With more and more viewers spending time with on demand and with streaming of programming, what is the one thing that media planners know works in buying media with good creative? 

        Live programming such as NBA and NFL games. Live programming attracts viewers and they will watch the TV spots and ads.

        Do you have the responsibility and the need to increase sales and overall revenue, for your products and services?  

        Do you need a better understanding of all areas of Marketing? My nine P's of Marketing give you a framework for understanding and success. 

        Do you need examples of strengthening your pillars of your brand strategy?  Branding?   

        I consult, teach and work as a Marketing, Business and Advertising expert using many Marketing concepts, standards of practice and practices, including the Nine P's/9P's of Marketing in court.

        As a brand manager, entrepreneur, business owner or advertising agency professional, do you need more business, Marketing and advertising insights? 


        Visit here for plenty of insights into Marketing. 

        The 9P's is a framework I created while working, teaching and consulting.

        The nine P's include targeting or "People," planning, product and services, promotion, pricing, partnership strategies, "Place," Passion and Presentation. Plus true, researched marketing insights and fun, insightful, advertising trivia.

        For the past 48 years, I have been a Marketing professional, a certified, credentialed Forensic Litigation consultant (CFLC), a Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach and give seminars on Strategic Marketing, the nine P's of Marketing, Branding, Super Bowl spots, Global Marketing, Promotion and Advertising. 


        I also give and present to MBA candidates, law schools and attorneys my "What is Marketing? What is Advertising?" lecture and talk.  I have plenty of examples. This semester I presented at Loyola Law School, Pepperdine University and Woodbury University. 

        Twelve years ago, I created and own the marketing objectives, strategies and tactics practice of the 9P's of Marketing. T
        he Nine P’s/9 P's of Marketing ©2007 augments the Marketing Mix or the 4P's (Product, Price, Promotion and Place) by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of a copyrighted Marketing concept. I've added "People," "Passion," "Planning" and "Partners" and "Presentation." 

        In the late 60's I was first taught in Marketing 307 at USC that the "customer," or potential purchasers, buyers are king or kings, but potential consumers are missing as one of the P's. With the addition of "People," I expanded and developed the additional concepts under the nine P's. 


        For marketing professionals, targeting or the "target market," "People," buyers, potential buyers and users are more prominent in my marketing model or theory. These potential buyers have their own "P."  It's "People," in the 9P's of Marketing. 

        Marketing is considered an expense and especially at the end of the year, going into the fourth quarter may be one of the first line items cut by companies when they are facing difficulties in the marketplace and tightening budgets. 

        The utilization of the 9P's of Marketing helps, develops and guides a company or a firm's marketing objectives, strategies, tactics and solutions. The Nine P's can be truly insightful, in many ways and in many possible tactics and actions. 

        They will help build revenue, manage costs, more effectively. 

        So, 
        you and others may ask "What is Marketing?" 

        Marketing is a planning and execution process that involves a product or service's attributes, research, distribution, pricing, partnerships or alliances, promotion and more. 

        In my Marketing presentations and talks, I detail that advertising is only a small percentage of the answers to marketing problems. All of the Marketing activities and tasks must work together to assure successful marketing practices. 
        Companies, firms and associations with the most effective marketing efforts try to thoroughly understand their potential purchasers, buyers and customers ("People") in your marketplace. 

        Companies and new product/service development pros create products and services to meet market needs. Solving consumer "problems." 

        These firms and others use marketing research and channels for understanding and communicating to market segments, a target market or audience ("People" in the 9P's of Marketing).

        In the study and practice of Marketing, Marketing managers and brand agents develop planning, objectives, strategies and tactics. 


        For any size firm and entrepreneurs, the 9P's of Marketing include important components, parts, elements, actions, tactics and efforts.  


        Let's start with planning, research, one of the nine P's and also with targeting, "People," one of the other nine elements or components:
        • Planning as in Marketing Planning and Research: 
          • Planning starts with researching and research. 
          • This element of planning in the nine P's is a method for achieving an end, and, looking at the eight other parts; your insights can start a detailed formulation of a program of action. I like using a phrase Benjamin Franklin supposedly once said:“If you fail to plan, you are planning to fail.”
          • Look at developing and transforming marketing objectives into marketing strategies to tactics. 
          • Marketing management and managers must make basic decisions on marketing targets (“People”), marketing mix, pricing, distribution, marketing budgets/expenditures and marketing allocations. 
          • Review dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas. And there's more under the other 9Ps of Marketing
        • People 
          • "People" or targeting has almost always been left out of the traditional "Marketing Mix," almost every diagram includes the four P's with Product, Promotion, Place and Price.
          • Place "consumer" or "People" or "potential buyers" in the middle of a circle. Find information or data on them. Add the other components in the nine P's. In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the buyer, "customer," or "People," in both planning ad implementation.
          • Look and analyze your potential, new, existing and repeat customers and users. 
          • To understand your "People" or your market segments, you may need to utilize many characteristics, including:
            • Demographics (such as age, family size, family life cycle, gender, income, occupation, education, religion, race, generation, nationality, social class (is also sometimes put under psychographics.)
            • Geographics (By region, city, metro size, density, climate; plus, by countries and territories.)
            • Psychographics (Social class--Lower lowers to Upper uppers. Social class is also under demographics; Lifestyle-- achievers, strivers, and strugglers; Personality-- Compulsive, gregarious, authoritarian, and ambitious; Lifestyles/Attitudes/Interests and Opinions)
            • Behavioral (Occasions (regular occasions, special occasions, holidays, vacations); Orange juice for breakfast, Mother’s Day, Father’s Day; Benefits (quality, service, economy, convenience, speed---Quality, Time, Money); User status (nonuser, ex-user, potential user, first-time user, regular user); Usage rate (light, medium, heavy user); Loyalty status (none, medium, strong, absolute); Readiness attitude toward product (aware, interest, desire, intending to buy); Attitude toward product (enthusiastic, positive, indifferent, negative, hostile). 
            • Technographics or technographical characteristics. Understand your potential consumer. Remember, in the back of your mind, that the reason technology is phenomenal is because it displaces years, or centuries, of previous technology. Consumers may or may not have the skills. Think employees here too. The reason technology skills are transitory is because they will almost certainly be displaced, too.  Think employees here too, which may be a vital component or components of the 9P's of Marketing. 
          • Once a target market is chosen, the organization can develop its marketing strategies to target a market segment or marketing segments.
          • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a major first or second step, which may need for your firm to do more research and planning. . 
          • Product and Services: 
            • It's a product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
            • It's the goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
          • Place (Distribution): 
            • Consider, develop and review store and non-store options, e-commerce and “brick and mortar” factors, geographic considerations, objectives, strategies and tactics, including with your “Partners, too.” 
            • It's your offering of the right product at the right PLACE or location, at the right time, at the right price. It's the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives.  
          • Price or Pricing:
            • Simply it's the amount of money a consumer is willing to pay to obtain the product.  But "price" is so much more. “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
            • Pricing decision making involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions. Simply, all aspects regarding pricing
            • Pricing or "Price" also includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms. 
          • Promotion: 
            • I teach and consult that there are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities, under "promotion." 
            • The activities that communicate the merits of the overall product include:
              • Personal Selling/ Sales Force: Sales persons. Your sales force. 
                • Helpful consulting tip or hint: Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
                • From the legendary movie Glengarry Glen Ross of '92: “A-B-C. A-Always, B-Be, C-Closing. Always be closing.” 
              • Advertising is paid media. There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."  People used to plan their lives around TV, now they plan television around their lives.
              • Sales Promotion
              • Collateral Materials
              • Direct Marketing (also referred to as Action or Direct Response Advertising)
              • Interactive/Internet/Web, Digital Media, Social Media:  
              • Events and Experiences
              • Public Relations/PR
            • What some strategic questions under Promotion? 
              • What should your company promote? Strategic copy points, for your product or service.
              • Evaluate the eight different elements under Promotion and your brand's practices. Ask is there a better way? A different promotional mix. There has to be a better way. 
              • What are your costs in dollars and manpower or person power? Ask "Is there a different way or ways to budget, your promotional dollars?" 
              • Look at different strategic partners? Their costs?
              • To whom should you target and promote? Under "People/"Targeting, target market, audience with media falls here. Have you noticed that you may watch what you want to watch in TV programming when you want to watch it and anywhere, any screen? That affects media planning. 
              • You can differentiate with price. Discounting? Special sales? What economic and discount levels should you offer? Look at revenue versus costs. 
              • What form or combination of promotion should you offer? Features?
              • How frequent? Add media planning concern.  
            • Partners: 
              • Working with others and organizations which take part in an undertaking with another or others, in a business or company with shared risks and profits. Also referred to as Alliances. 
              • With "Partners" and your Marketing efforts, it is vitally important to partner and align with firms that have similar corporate philosophies. Simple but complex and difficult, have agreed upon objectives and strategies.
            • Presentation: 
              • Be sure to look for "real” product and service experiences. 
              • This “P” or “Presentation” is the act of displaying, using, presenting, and putting forward any of your efforts utilizing the other 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
              • This "P" helps you enable consumers and “allowing” them to feel the brand. As part of "presentation," I also place “events and experiences” under Promotion. 
              • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with your potential consumers. 
            • Passion:
              • This "P" are those intense, driving or overmastering feelings, emotions in the planning, developing, implementing and executions of pricing, promoting, partnering, selling and overall marketing of products or services.
            For more on insights, ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007

            Specifically you will find them detailed at 9P’s/Nine P’s.

            Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 40+ stimulating questions and answers at Londre Marketing Consultants, LLC.  





            Saturday, March 28, 2020

            The Story of Breakfast at McDonald’s. Past, Present and Today With Corona Virus Pandemic

            The coronavirus has changed McDonald’s for hopefully a limited time. To offer more efficiency, breakfast won’t be offered all day at McDonald's. That would be under "Product," and "Place," with the 9P's of Marketing. 

            McDonald's has 14,000 locations in the U.S., and approximately 95% are independently owned and operated. The McDonald's operators cannot opt out of all-day breakfast completely, but all can reduce their menu to a select number of items after 10:30 a.m. each day.

            • In 1972 when marketing research came back that customers wanted breakfast, the Egg McMuffin was invented. Prior most McDonald's opened at 11AM. 
            • In 2013, McDonald’s started selling some breakfast items after midnight.
            • In 2015, McDonald's breakfast started offering some breakfast items all day at most locations.
            Do you have the responsibility and the need to increase sales and overall revenue, for your products and services?  

            Do you need a better understanding of all areas of Marketing? My nine P's of Marketing give you a framework for understanding and success. 

            Do you need examples of strengthening your pillars of your brand strategy?  Branding?   

            I consult, teach and work as a Marketing, Business and Advertising expert using many Marketing concepts, standards of practice and practices, including the Nine P's/9P's of Marketing in court.

            As a brand manager, entrepreneur, business owner or advertising agency professional, do you need more business, Marketing and advertising insights? 

            Visit here for plenty of insights into Marketing. 

            The 9P's is a framework I created while working, teaching and consulting.

            The nine P's include targeting or "People," planning, product and services, promotion, pricing, partnership strategies, "Place," Passion and Presentation. Plus true, researched marketing insights and fun, insightful, advertising trivia.

            For the past 48 years, I have been a Marketing professional, a certified, credentialed Forensic Litigation consultant (CFLC), a Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach and give seminars on Strategic Marketing, the nine P's of Marketing, Branding, Super Bowl spots, Global Marketing, Promotion and Advertising. 

            I also give and present to MBA candidates, law schools and attorneys my "What is Marketing? What is Advertising?" lecture and talk.  I have plenty of examples. This semester I presented at Loyola Law School, Pepperdine University and Woodbury University. 

            Twelve years ago, I created and own the marketing objectives, strategies and tactics practice of the 9P's of Marketing. T
            he Nine P’s/9 P's of Marketing ©2007 augments the Marketing Mix or the 4P's (Product, Price, Promotion and Place) by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of a copyrighted Marketing concept. I've added "People," "Passion," "Planning" and "Partners" and "Presentation." 

            In the late 60's I was first taught in Marketing 307 at USC that the "customer," or potential purchasers, buyers are king or kings, but potential consumers are missing as one of the P's. With the addition of "People," I expanded and developed the additional concepts under the nine P's. 

            For marketing professionals, targeting or the "target market," "People," buyers, potential buyers and users are more prominent in my marketing model or theory. These potential buyers have their own "P."  It's "People," in the 9P's of Marketing. 

            Marketing is considered an expense and especially at the end of the year, going into the fourth quarter may be one of the first line items cut by companies when they are facing difficulties in the marketplace and tightening budgets. 

            The utilization of the 9P's of Marketing helps, develops and guides a company or a firm's marketing objectives, strategies, tactics and solutions. The Nine P's can be truly insightful, in many ways and in many possible tactics and actions. 

            They will help build revenue, manage costs, more effectively. 

            So, 
            you and others may ask "What is Marketing?" 

            Marketing is a planning and execution process that involves a product or service's attributes, research, distribution, pricing, partnerships or alliances, promotion and more. 

            In my Marketing presentations and talks, I detail that advertising is only a small percentage of the answers to marketing problems. All of the Marketing activities and tasks must work together to assure successful marketing practices. 
            Companies, firms and associations with the most effective marketing efforts try to thoroughly understand their potential purchasers, buyers and customers ("People") in your marketplace. 

            Companies and new product/service development pros create products and services to meet market needs. Solving consumer "problems." 

            These firms and others use marketing research and channels for understanding and communicating to market segments, a target market or audience ("People" in the 9P's of Marketing).

            In the study and practice of Marketing, Marketing managers and brand agents develop planning, objectives, strategies and tactics. 

            For any size firm and entrepreneurs, the 9P's of Marketing include important components, parts, elements, actions, tactics and efforts.  

            Let's start with planning, research, one of the nine P's and also with targeting, "People," one of the other nine elements or components:
            • Planning as in Marketing Planning and Research: 
              • Planning starts with researching and research. 
              • This element of planning in the nine P's is a method for achieving an end, and, looking at the eight other parts; your insights can start a detailed formulation of a program of action. I like using a phrase Benjamin Franklin supposedly once said:“If you fail to plan, you are planning to fail.”
              • Look at developing and transforming marketing objectives into marketing strategies to tactics. 
              • Marketing management and managers must make basic decisions on marketing targets (“People”), marketing mix, pricing, distribution, marketing budgets/expenditures and marketing allocations. 
              • Review dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas. And there's more under the other 9Ps of Marketing
            • People 
              • "People" or targeting has almost always been left out of the traditional "Marketing Mix," almost every diagram includes the four P's with Product, Promotion, Place and Price.
              • Place "consumer" or "People" or "potential buyers" in the middle of a circle. Find information or data on them. Add the other components in the nine P's. In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the buyer, "customer," or "People," in both planning ad implementation.
              • Look and analyze your potential, new, existing and repeat customers and users. 
              • To understand your "People" or your market segments, you may need to utilize many characteristics, including:
                • Demographics (such as age, family size, family life cycle, gender, income, occupation, education, religion, race, generation, nationality, social class (is also sometimes put under psychographics.)
                • Geographics (By region, city, metro size, density, climate; plus, by countries and territories.)
                • Psychographics (Social class--Lower lowers to Upper uppers. Social class is also under demographics; Lifestyle-- achievers, strivers, and strugglers; Personality-- Compulsive, gregarious, authoritarian, and ambitious; Lifestyles/Attitudes/Interests and Opinions)
                • Behavioral (Occasions (regular occasions, special occasions, holidays, vacations); Orange juice for breakfast, Mother’s Day, Father’s Day; Benefits (quality, service, economy, convenience, speed---Quality, Time, Money); User status (nonuser, ex-user, potential user, first-time user, regular user); Usage rate (light, medium, heavy user); Loyalty status (none, medium, strong, absolute); Readiness attitude toward product (aware, interest, desire, intending to buy); Attitude toward product (enthusiastic, positive, indifferent, negative, hostile). 
                • Technographics or technographical characteristics. Understand your potential consumer. Remember, in the back of your mind, that the reason technology is phenomenal is because it displaces years, or centuries, of previous technology. Consumers may or may not have the skills. Think employees here too. The reason technology skills are transitory is because they will almost certainly be displaced, too.  Think employees here too, which may be a vital component or components of the 9P's of Marketing. 
              • Once a target market is chosen, the organization can develop its marketing strategies to target a market segment or marketing segments.
              • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a major first or second step, which may need for your firm to do more research and planning. . 
              • Product and Services: 
                • It's a product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
                • It's the goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
              • Place (Distribution): 
                • Consider, develop and review store and non-store options, e-commerce and “brick and mortar” factors, geographic considerations, objectives, strategies and tactics, including with your “Partners, too.” 
                • It's your offering of the right product at the right PLACE or location, at the right time, at the right price. It's the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives.  
              • Price or Pricing:
                • Simply it's the amount of money a consumer is willing to pay to obtain the product.  But "price" is so much more. “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
                • Pricing decision making involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions. Simply, all aspects regarding pricing
                • Pricing or "Price" also includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms. 
              • Promotion: 
                • I teach and consult that there are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities, under "promotion." 
                • The activities that communicate the merits of the overall product include:
                  • Personal Selling/ Sales Force: Sales persons. Your sales force. 
                    • Helpful consulting tip or hint: Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
                    • From the legendary movie Glengarry Glen Ross of '92: “A-B-C. A-Always, B-Be, C-Closing. Always be closing.” 
                  • Advertising is paid media. There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."  People used to plan their lives around TV, now they plan television around their lives.
                  • Sales Promotion
                  • Collateral Materials
                  • Direct Marketing (also referred to as Action or Direct Response Advertising)
                  • Interactive/Internet/Web, Digital Media, Social Media:  
                  • Events and Experiences
                  • Public Relations/PR
                • What some strategic questions under Promotion? 
                  • What should your company promote? Strategic copy points, for your product or service.
                  • Evaluate the eight different elements under Promotion and your brand's practices. Ask is there a better way? A different promotional mix. There has to be a better way. 
                  • What are your costs in dollars and manpower or person power? Ask "Is there a different way or ways to budget, your promotional dollars?" 
                  • Look at different strategic partners? Their costs?
                  • To whom should you target and promote? Under "People/"Targeting, target market, audience with media falls here. Have you noticed that you may watch what you want to watch in TV programming when you want to watch it and anywhere, any screen? That affects media planning. 
                  • You can differentiate with price. Discounting? Special sales? What economic and discount levels should you offer? Look at revenue versus costs. 
                  • What form or combination of promotion should you offer? Features?
                  • How frequent? Add media planning concern.  
                • Partners: 
                  • Working with others and organizations which take part in an undertaking with another or others, in a business or company with shared risks and profits. Also referred to as Alliances. 
                  • With "Partners" and your Marketing efforts, it is vitally important to partner and align with firms that have similar corporate philosophies. Simple but complex and difficult, have agreed upon objectives and strategies.
                • Presentation: 
                  • Be sure to look for "real” product and service experiences. 
                  • This “P” or “Presentation” is the act of displaying, using, presenting, and putting forward any of your efforts utilizing the other 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
                  • This "P" helps you enable consumers and “allowing” them to feel the brand. As part of "presentation," I also place “events and experiences” under Promotion. 
                  • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with your potential consumers. 
                • Passion:
                  • This "P" are those intense, driving or overmastering feelings, emotions in the planning, developing, implementing and executions of pricing, promoting, partnering, selling and overall marketing of products or services.
                  For more on insights, ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007

                  Specifically you will find them detailed at 9P’s/Nine P’s.

                  Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 40+ stimulating questions and answers at Londre Marketing Consultants, LLC.