Monday, October 26, 2026

Seven Advertising Campaigns: Walton Goggins Seems To Be Everywhere In Advertising. Who Is He Associated or Partnered With? With 9P’s Of Marketing

One way to describe Walton Goggins is "INTENSE." Another way would be "ALWAYS SELLING."

Walton Goggins seems to be everywhere in advertising, even a celebrity in Super Bowl advertising as well as a key figure in White Lotus.

Walton is most prominently associated with two advertising campaigns -- Walmart and GoDaddy.

#1 is Walmart "Who Knew?" campaign

#2 GoDaddy "Act Like You Know" campaign

#3 Ford, with brand endorsements

#5 Doritos "Spicy But Not Too Spicy" campaign

#6 Casio Edifice “Black Label watch series” campaign 

#7 Mulholland Distilling, he endorses these spirts but he is also a co-owner

By the way, I'm posting this blog post on his birthday. Walton Goggins was born on 10th of  November 1971 in Birmingham, Alabama.

Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/

I like Marketing. I like Promotion, one of my nine P's of Marketing

I like advertising, which is one of the eight components under Promotion in my 9P's of Marketing. 

I like copy and selling points. I like finding Marketing opportunities and solving Marketing problems using the nine P's of Marketing. I like teaching them. 

I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9P's with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

  • Planning and Research. 

    • Finding copy points is part of the creative and promotional planning. 
    • Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
    • From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
  • People (Segmentation and Targeting)
    • Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
    • In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
  • Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
  • Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
  • Price or Pricing, many contingency plans needed.  
  • Promotion: 
    • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
    • The activities that communicate the merits of the overall product include:
      • Personal Selling/ Sales Force: Sales persons
        • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
      • Advertising: 
      • Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
      • Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
      • Collateral Materials
      • Direct Marketing (also referred to as Action or Direct Response Advertising)
      • Interactive/Internet/Web, Digital Media, Social Media:  
      • Events and Experiences, sampling
      • Public Relations/PR
    • One stop shopping is more important than ever. 
  • Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
    • There should be moving forward towards shared goals or goals. 
  • Presentation:
    • The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

      Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

  • Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

Johann Wolfgang von Goethe said “ To put your ideas into action is the most difficult thing in the world." But Nike says "Just do it."

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. Now. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 75+ stimulating questions and answers at Londre Marketing Consultants, LLC.  

Sunday, October 25, 2026

Skelly Is Not The Only Unique Marketing Product Or Holiday Strategy For Home Depot. But It's Unique For Halloween.

Hey, It's Halloween and Home Depot has been busy. Add a Door Dash delivery or two.

Here's how crazy retail is. Have Door Dash pick up "Skelly." With Door Dash expenses it's over $300. And who assembles it?

Skelly is just one stock keeping unit (SKU). A typical Home Depot store stocks approximately 35K products on its shelves at any given time.

However, what about online? Their online catalog via expands that product selection to more than 1 million products, available for delivery or store pickup

Think Costco? Much small number of SKUs
An average Costco warehouse stocks around 3,700 to 4,000 active stock-keeping units (SKUs), which is drastically fewer than the 30,000+ items typically found in a supermarket.

The Home Depot stands out for offering a massive inventory of pro-grade and unexpected specialty items—ranging from massive 12-foot Halloween animatronics, like "Skelly" and off-grid propane appliances to bulk-truckload framing, custom-colored decking.

They also have katanas, boat docks, and bunker/tornado shelters.

Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/

I like Marketing. I like Promotion, one of my nine Ps of Marketing

I like advertising, which is one of the eight components under Promotion in my 9Ps of Marketing. 

I like copy and selling points. I like finding Marketing opportunities and solving Marketing problems using the nine Ps of Marketing. I like teaching them. 
I use my 9Ps to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9Ps with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

  • Planning and Research. 

    • Finding copy points is part of the creative and promotional planning. 
    • Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
    • From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
  • People (Segmentation and Targeting)
    • Look at demographics, geographics, Psychographics, Technographics and behavioral characteristics. 
    • Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
    • In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
  • Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
  • Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
  • Price or Pricing, many contingency plans needed.  
  • Promotion: 
    • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
    • The activities that communicate the merits of the overall product include:
      • Personal Selling/ Sales Force: Sales persons
        • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
      • Advertising: 
      • Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
      • Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
      • Collateral Materials
      • Direct Marketing (also referred to as Action or Direct Response Advertising)
      • Interactive/Internet/Web, Digital Media, Social Media: Influencers.  
      • Events and Experiences, sampling
      • Public Relations/PR
    • One stop shopping is more important than ever. 
  • Partners/Alliances, can be one of the most powerful of the 9Ps if researched, performed and handled well.                 
    • There should be moving forward towards shared goals or goals. 
  • Presentation:
    • The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

      Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

  • Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

Johann Wolfgang von Goethe said “ To put your ideas into action is the most difficult thing in the world." But Nike says "Just do it."

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9Ps. I own a copyright for these Nine Ps/9 Ps of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4Ps by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. Now. 

The Nine Ps/9Ps of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9Ps are insightful. The nine Ps were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine Ps/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9Ps/Nine Ps.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 80+ stimulating questions and answers at Londre Marketing Consultants, LLC.  

Saturday, October 24, 2026

Mixed On Central Park Tourism And Animal And Riders

You may be mixed on Central Park tourism, and safety of the animals plus the riders. 

Horse-drawn carriages have been part of New York City’s history since before cars. 

They will be gone. The New York City Council passed Romanch’s Law. Mayor needs to approve. 

No more horse-drawn carriages by June 2028.


Politicians are ending a part of tourism and the Central Park staple.

Reasons: The health and welfare of the horses; the safety of passengersA two-year transition aims to ensure humane retirement and placement for the city’s carriage horses

New York City has passed a bill that will eliminate horse-drawn carriages in Central Park.

From the mayor's office. He will sign this bill, and will be providing the strongest possible protections for the owners and workers in this industry.

Personal note: I dislike and have written about the safety and deaths of race horses at the tracks. I have been in NY and specifically rode the horse-drawn carriage with friends, multiple times, as a tourist of Central Park.

Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/

I like Marketing. I like Promotion, one of my nine Ps of Marketing. I like to travel. Tourism. 

I like advertising, which is one of the eight components under Promotion in my 9Ps of Marketing. 

I like copy and selling points. Horse-drawn carriages is a selling point for Central Park. 

I like finding Marketing opportunities and solving Marketing problems using the nine Ps of Marketing. I like teaching them. 
I use my 9Ps to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9Ps with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

  • Planning and Research. 

    • Finding copy points is part of the creative and promotional planning. 
    • Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
    • From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
  • People (Segmentation and Targeting)
    • Look at demographics, geographics, Psychographics, Technographics and behavioral characteristics. 
    • Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
    • In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
  • Product and Services, includes tourism, airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
  • Place (Distribution), includes retail and online. How about locations of airports, Central Park,  team stadiums, amusement parks and resorts?  
  • Price or Pricing, many contingency plans needed.  
  • Promotion: 
    • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
    • The activities that communicate the merits of the overall product include:
      • Personal Selling/ Sales Force: Sales persons
        • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
      • Advertising: 
      • Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
      • Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
      • Collateral Materials
      • Direct Marketing (also referred to as Action or Direct Response Advertising)
      • Interactive/Internet/Web, Digital Media, Social Media: Influencers.  
      • Events and Experiences, sampling
      • Public Relations/PR
    • One stop shopping is more important than ever. 
  • Partners/Alliances, can be one of the most powerful of the 9Ps if researched, performed and handled well.                 
    • There should be moving forward towards shared goals or goals. 
  • Presentation:
    • The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

      Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

  • Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

Johann Wolfgang von Goethe said “ To put your ideas into action is the most difficult thing in the world." But Nike says "Just do it."

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9Ps. I own a copyright for these Nine Ps/9 Ps of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4Ps by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. Now. 

The Nine Ps/9Ps of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9Ps are insightful. The nine Ps were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine Ps/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9Ps/Nine Ps.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 80+ stimulating questions and answers at Londre Marketing Consultants, LLC.  




Friday, October 23, 2026

Why After 40 Years Is KFC Replacing Pepsi Products With Coca-Cola? With 9P's Of Marketing

Here's the PR spin:
In a Marketing class I would talk Partnerships and Service plus Price.

What they say is: 
"The move is part of KFC's broader push to modernize its menu, boost U.S. sales, and introduce new beverage options like specialty drinks, shakes, and iced coffees."

KFC is replacing Pepsi Products like Pepsi, Mountain Dew, Starry, and Aquafina with Coca-Cola Products at all of its U.S. restaurants, ending a nearly 40-year partnership.

40 years.

What's the timeline: The transition will begin in January 2027, and the rollout will reach all U.S. locations by spring of 2027.

Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/

I like Marketing. I like Promotion, one of my nine Ps of Marketing

I like advertising, which is one of the eight components under Promotion in my 9Ps of Marketing. 

I like copy and selling points. I like finding Marketing opportunities and solving Marketing problems using the nine Ps of Marketing. I like teaching them. 
I use my 9Ps to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9Ps with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

  • Planning and Research. 

    • Finding copy points is part of the creative and promotional planning. 
    • Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
    • From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
  • People (Segmentation and Targeting)
    • Look at demographics, geographics, Psychographics, Technographics and behavioral characteristics. 
    • Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
    • In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
  • Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
  • Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
  • Price or Pricing, many contingency plans needed.  
  • Promotion: 
    • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
    • The activities that communicate the merits of the overall product include:
      • Personal Selling/ Sales Force: Sales persons
        • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
      • Advertising: 
      • Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
      • Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
      • Collateral Materials
      • Direct Marketing (also referred to as Action or Direct Response Advertising)
      • Interactive/Internet/Web, Digital Media, Social Media: Influencers.  
      • Events and Experiences, sampling
      • Public Relations/PR
    • One stop shopping is more important than ever. 
  • Partners/Alliances, can be one of the most powerful of the 9Ps if researched, performed and handled well.                 
    • There should be moving forward towards shared goals or goals. 
  • Presentation:
    • The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

      Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

  • Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

Johann Wolfgang von Goethe said “ To put your ideas into action is the most difficult thing in the world." But Nike says "Just do it."

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9Ps. I own a copyright for these Nine Ps/9 Ps of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4Ps by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. Now. 

The Nine Ps/9Ps of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9Ps are insightful. The nine Ps were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine Ps/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9Ps/Nine Ps.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 80+ stimulating questions and answers at Londre Marketing Consultants, LLC.  

Thursday, October 22, 2026

How Many Products Did Coca-Coal Experiment With In 1886. With 9P's Of Marketing

In 1886, Coca-Cola experimented with exactly one product.

The original 1886 Coca-Cola recipe contained cocaine (extracted from coca leaves) and caffeine (from the kola nut), sugar, water, lime juice, vanilla, caramel and a secret blend of essential oils from lemon, orange, nutmeg, cinnamon, coriander, and neroli.

The iconic creation was developed by Atlanta pharmacist Dr. John Pemberton. 
It was a single medicinal fountain syrup, which was promoted as a health tonic and mixed with carbonated water for sale at Jacobs' Pharmacy.

His original formula was heavily experimental in its ingredients—containing extracts of coca leaves and caffeine-rich kola nuts—but was only sold as one beverage, at the fountain. 

There were no bottles or cans.

It was reported that some days they only sold nine drinks.

Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/

I like Marketing. I like Promotion, one of my nine P's of Marketing

I like advertising, which is one of the eight components under Promotion in my 9P's of Marketing. 

I like copy and selling points. I like finding Marketing opportunities and solving Marketing problems using the nine P's of Marketing. I like teaching them. 

I use my 9P's to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9P's with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

  • Planning and Research. 

    • Finding copy points is part of the creative and promotional planning. 
    • Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
    • From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
  • People (Segmentation and Targeting)
    • Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
    • In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
  • Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
  • Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
  • Price or Pricing, many contingency plans needed.  
  • Promotion: 
    • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
    • The activities that communicate the merits of the overall product include:
      • Personal Selling/ Sales Force: Sales persons
        • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
      • Advertising: 
      • Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
      • Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
      • Collateral Materials
      • Direct Marketing (also referred to as Action or Direct Response Advertising)
      • Interactive/Internet/Web, Digital Media, Social Media:  
      • Events and Experiences, sampling
      • Public Relations/PR
    • One stop shopping is more important than ever. 
  • Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
    • There should be moving forward towards shared goals or goals. 
  • Presentation:
    • The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

      Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

  • Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

Johann Wolfgang von Goethe said “ To put your ideas into action is the most difficult thing in the world." But Nike says "Just do it."

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. Now. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 75+ stimulating questions and answers at Londre Marketing Consultants, LLC.  

Wednesday, October 21, 2026

Surveillance Pricing. It's About Companies or Partners Building Tools To Determine Different Pricing For Same, Exact Products, Under 0Ps Of Marketing.

The Federal Trade Commission is investigating firms that build the underlying artificial intelligence (AI) and data-profiling tools for Survillance Pricing. 

Think People' one of my 9Ps of Marketing--it's  demographics, geographics, psychographics, technographics and behavioral characteristics. This data is used to enable these pricing practices. 

These tech companies and consulting providers/Partners include:

  • Bloomreach
  • Mastercard
  • Accenture
  • McKinsey & Co.
  • Revionics
  • PROS 
Follow me. Plenty of Marketing insights and trivia. https://londremarketing.blogspot.com/


I like Marketing. I like Promotion, one of my nine Ps of Marketing.


I like following pricing models. I like advertising, which is one of the eight components under Promotion in my 9Ps of Marketing. 

I like copy and selling points. I like finding Marketing opportunities and solving Marketing problems using the nine Ps of Marketing. I like teaching them. 

I use my 9Ps to illustrate Marketing examples in the classroom, in court as an expert witness, in seminars and to solve Marketing problems and to find opportunities. 

My 9P's of Marketing do include these important concepts, practices and components:

I am using the 9Ps with Planning, People, Product, Price, Promotion, Place, Partners, Presentation and Passion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

  • Planning and Research. 

    • Finding copy points is part of the creative and promotional planning. 
    • Planning for marketing activities, objectives, strategies and tactics. Viewership, revenue, sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. 
    • From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
  • People (Segmentation and Targeting)
    • Look at demographics, geographics, Psychographics, Technographics and behavioral characteristics. 
    • Consumers and users, as in shoppers. Fashion consumers. Add travelers. 
    • In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
  • Product and Services, includes airports, sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
  • Place (Distribution), includes retail and online. How about locations of airports, team stadiums, amusement parks and resorts?  
  • Price or Pricing, many contingency plans needed.  
  • Promotion: 
    • There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
    • The activities that communicate the merits of the overall product include:
      • Personal Selling/ Sales Force: Sales persons
        • Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
      • Advertising: 
      • Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
      • Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
      • Collateral Materials
      • Direct Marketing (also referred to as Action or Direct Response Advertising)
      • Interactive/Internet/Web, Digital Media, Social Media: Influencers.  
      • Events and Experiences, sampling
      • Public Relations/PR
    • One stop shopping is more important than ever. 
  • Partners/Alliances, can be one of the most powerful of the 9Ps if researched, performed and handled well.                 
    • There should be moving forward towards shared goals or goals. 
  • Presentation:
    • The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

      Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

  • Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

Johann Wolfgang von Goethe said “ To put your ideas into action is the most difficult thing in the world." But Nike says "Just do it."

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9Ps. I own a copyright for these Nine Ps/9 Ps of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4Ps by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. Now. 

The Nine Ps/9Ps of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9Ps are insightful. The nine Ps were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine Ps/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9Ps/Nine Ps.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 80+ stimulating questions and answers at Londre Marketing Consultants, LLC.