Pretty Cool Christmas Event And Experience, Under Promotion and The Nine P’s Of Marketing With Santa

Virgin had the idea for this festive stunt, including Santa and an in-flight promotion, which was a promotional partnership between  by Virgin and Microsoft. From London to Boston Virgin Atlantic passengers received a visit from Santa, got a free Microsoft Windows tablet and a promotional video. 

At Heathrow airport, each of the 264 VA passengers was given a Microsoft Windows tablet before boarding the plane. 

As the flight passed over Greenland, Santa appeared after asking the pilot to give his reindeers a rest.  A projector was used to show Santa landing on the plane. Then Santa came into the cabin. 

Of course Santa posed for selfies in the aisles.  The tablets were given as gifts. 

Here's a little more on the background and Marketing strategies. The head of customer experience at Virgin Atlantic Hulme said: 

• "We wanted to offer something extra special for families flying with us this Christmas…We decided to partner with Microsoft… (they) are also providing us with the analytics to look at how passengers interacted with the technology so we can work out what they enjoyed the most."

Their idea was to show digital technologies in an in-flight experience plus learn about strategies and tactics, plus implementation.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People: It's about Segmentation and Targeting; you have different groups or segments on a plane. "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion: There are eight components under Promotion in the 9P's.
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

On Sunday December 18, 1932, 82 Years Ago. The First NFL Championship Game. Marketing Implications And The Nine P's Of Marketing.

The "Place" variable in Marketing decision-making is part of Distribution in the Nine P's of marketing. It's defined as the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, with the right PARTNERS, at the right time, at the right price.

How's that pertain to the NFL? The Chicago Bears defeated the Portsmouth Spartans by the score of 9-0 on 12/18/1932, indoors. The game was moved from outdoors at Wrigley to indoors at Chicago Stadium.

One more interesting fact: field was 80 yards long. Talk about change...

Marketers can’t usually create customer value and build customer relationships by themselves. 

Changes are occurring in how marketers connect with their suppliers, channel partners and others. I use the Nine P’s as a Marketing concept and “Partnerhship is one of the nine P’s, a joint partnership (like the NFL teams, ownership, union and owners, plus the media); the joint relationships, partnerships and strategic alliances. I describe it further "as a relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise." Usually it is used as a plural noun or “Partners,” not Partner. 

Partnership and cooperative agreements are formed that enable parties to bring their major strengths to the table and emerge with better planning, products, services, promotion, distribution and ideas than they could produce on their own.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners (The example here in this blog, but the example includes other P's, such as "Product," "Promotion," and "Planning."
• Presentation (The two companies are presenting the product differently with the added mix-ins.)
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Pepsi Passed on "American Idol, As A Sponsor. Now One of the Biggest, Most Known Sponsorship Is Ending: Coca-Cola Leaving as "American Idol" Sponsor.

Companies do not get potential users or customers to try a product by convincing them to love their brand. You get them to love a brand by convincing them to try and use the product or service. Awareness comes before Interest, Desire and Action in communication theory and practice.

Developing a strong brand is a byproduct. It comes from doing the other things in the Nine P’s of Marketing... right. 

Make sure the product is excellent. Be sure the company is taking good care of their customers, and having the right planning and targeting, the right product, right price, right promotion, right partners, right presentation, with the right amount of Passion in the 9P’s.

Make sure there is differentiation. Unique Selling Proposition or Point, shortened to U.S. P., falls here too. 

Differentiate based on the needs and wants of the potential consumers and businesses. That is what builds brands.Promotion and sponsorship are just a part of one of the Nine P's of Marketing. 

I remembered that Pepsi passed on securing the potential sponsorship of "American Idol." It's been one of the most visible for Coke, since 2002, especially when the program was always being discussed at the water cooler. Its bloom and viewership have worn off and dropped off. 

Some details for Cola-Cola:

• Since 2002 with "American Idol."
• No more big, red Coke cups.
• Staple of cups in front of the judges.
• 13 years.

It's been one of the biggest, most known, commented on sponsorships. It was Coca-Cola and "American Idol." Interestingly with the drop-off in viewership and rating last season, "American Idol" lost AT&T as a sponsor after twelve years.

Ford will continue as a sponsor for its 14 season, with "American Idol" starting its new season on January 7th airing two nights a week, then going to one night per week.

The reality show, singing competition sponsorship and partnership have helped Coca-Cola boost its market share over Pepsi.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

James Bond: Product Placement And 9P’s Of Marketing. There’s Been Multiple Vodkas And Counting.

First, in Ian Fleming’s novels, James Bond  preferred Russian and Polish vodka.

In the movies first,  it was Smirnoff , they switched to Finlandia for “Die Another Day” in 2002. Then no featured vodka for Skyfall. Scotch whisky Macallan was  shown in “Skyfall” scenes.

Now there’s another new vodka for James Bond.

Product placement for Belvedere Vodka in "Spectre," with the movie to be released next fall 2015.

"Spectre” will be the 24th film in the Bond series, dating to '62.

Planning/Partnership/Alliance: Between the Belvedere parent, LVMH Moët Hennessy Louis Vuitton, and three firms with rights to Bond and the Bond films: Eon Productions, Metro-Goldwyn-Mayer Studios and Sony Pictures Entertainment.

Promotion will include global advertising and public relations. Plus sales promotion and events/experiences, under Promotion in the Nine P’s of Marketing, in locales like nightclubs, bars and stores

Product/Packaging: Two types of limited-edition bottles, both with 007.  Cars are always part of the story. Aston Martin will also be in the movie with its DB10.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning (Product Placement falls under here, in the 9P's. Plus other P's) 
• People (Segmentation and Targeting)
• Product
• Place (Distribution): 
• Price
• Promotion (Product Placement falls under here, in the 9P's.) 
• Partners/Alliances (Product Placement falls under here, in the 9P's.) 
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Is “Craft” Cola The New “Craft” Beer? It’s About Targeting Or People In The 9P’s Of Marketing And Product.

Nooyi CEO of Pepsi said recently: “"I think there is actually a huge potential for craft cola "

I thought that was interesting.  I teach and consult that you need to observe and see what others are doing to stay ahead of the competition.

In the old days and now, getting out and seeing what is happening; see new products at a trade show; make store visits. Do more reading and research.  Innovate in your category.

Niche marketing is a more narrowly defined group, typically a small market whose needs are not well served.  Also called concentrated marketing, especially when a company’s resources are limited.

The company may fine tune its products, prices and programs to the needs of carefully defined segments.  It can also market more efficiently, targeting its products and services, channels of distribution and communication programs toward customers that it can serve best and most profitably.

So let’s get back to cola and beer.

While overall beer sales and consumption are down, craft beers are up according to Brewer’s Association. How do you define a “craft”brewer? The following are related to craft beer and craft brewers:

• Small brewers. Craft brewers may have or usually have a distinctive, individualistic approach or approaches connecting with their customers (People in the 9P's).
• Distinctive, individualistic approaches to the making of the Product, under the Nine P's of Marketing
• Independent
• Traditional ingredients, like malted barley
• Different, non-traditional ingredients, are often added
• Innovative, they “interpret historic styles with unique twists and develop new styles that have no precedent.

It's tough out there. Beware. Innovate, but be sure your revenues are greater than costs and that there is a niche out there for you.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions, whether it's beer or cola. Can the segments be accessed? For soft drinks that's easier. Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Example of Partnership and Presentation in the Nine P’s of Marketing: This Time It's Pepsi With Arby's, And Arby's Forgetting Pepsi.

Instead of making lemonade with lemons make PR and increased awareness with Arby's forgetting their relationship obligations with Pepsi. Add the advertising agency for Arby's Fallon.

Another couple of examples of the Nine P's of Marketing:

Arby’s slogan is “We have the meats,” which is part of their ads and advertising which falls under Promotion and Promotion has eight different components in the 9P's.

Interestingly next week I will be presenting a program at Loyola law School with the title—

• “Confusion between Marketing & Advertising: What is Marketing? Advertising? Use of Media  and Social Media. Plenty of Examples.”

Arby’s forgot and uses PR to increase awareness of a legal agreement with advertising implications---two TV spots a year featuring Pepsi. .

It was last October that Pepsi reached out to Arby’s with a reminder about their partnership and that Arby’s needed to include Pepsi in one more TV spot this year.

The 9P’s of Marketing include Partners, Presentation and Promotion. Part of Arby’s obligation is to feature Pepsi soda in at least two television spots every year.

It’s Promotion under Marketing and it’s a Partnership, but Arby’s forgot to develop and produce its two TV spots in its agreement with Pepsi.

The example also includes “Place,” since the media spots will run in the Minneapolis, New York, and Los Angeles markets.

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

It's November 18th In Two Days. Major Day For All Business In American. But It was Noon On Sunday, November 18, 1883.

Check what time I posted this blog post. High Noon today. You'll see why.

Being on time is critically important to companies and institutions plus marketers, whether it is the delivery of raw materials or the delivery of their products to the distribution channels or supply chain.

The significance of Nov 18, 1883 was big time, about time and a big deal.

There were hundreds of cities or more with differences in time between cities ..creating problems of moving passengers and freight over the thousands of miles of rail in North America.

Railroads created the first time zones, four of them in the US and Canada; it was noon on November 18, 1883. Interestingly day of the week since it was a Sunday.

Each city had a different time. At exactly noon on that Sunday of 1883, American and Canadian railroads passengers, conductors and management began using four continental time zones to end the confusion of dealing with hundreds or thousands of local times.

Even as late as the 1880's, most towns and cities in the U.S. had their own local time, generally based on "high noon," or the time when the sun was at its highest point in the sky. Think about that. Especially if it was an extreme weather day. Or you had a passenger to meet or a package to collect. How much waiting would you have to do?

Railroad timetables in major cities listed dozens of different arrival and departure times.  What a mess?

Most Americans and Canadians liked working with the new time zones, but it took 35 years for Congress to officially adopt the railroad time zones and put them under the supervision of the ICC or  Interstate Commerce Commission.

At USC School of Law, UCLA School of Law and at Southwestern School of Law I have given variations of a  presentation, with CLE credit, titled “Confusion between Marketing  & Advertising: Why and what difference does it make to Law Students, Judges and Lawyers. Plus the Nine P’s of Marketing.” This is a great example of planing, Promotion, and Place, Plus presentation.

I use specific, current examples of Yelp.com, Verizon, Metro/Expo, small businesses and large businesses. Plus the famous Sleekcraft factors. I present contemporary examples; the presentation is fun, educational, and interactive. I have also given international/global seminars and my talk will use both USA and global examples.

As a Marketing and Advertising expert, for the past 35+ years  I have worked full-time in Marketing while teaching Marketing and related subjects to graduates and undergraduates one, two or three nights a week at USC, CSUN, LMU CSUN among others.

My expert witness cases have involved: marketing; advertising; breach of contract; business practices; business and professions code compliance and violations, including unfair competition, unlawful, or unfair, or fraudulent business activities; contracts, sponsorships; false advertising; trade libel; media; trademark infringement; intellectual property; patents; usage of models; advertising agencies; trade secrets;  client business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. Cases involved contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media.

I have copyrighted and developed the Nine P’s of Marketing They include “People” or target market(s), Product” or Service, “Price,” “Promotion,” “Place” or Distribution, “Planning,” “Partners,” “Presentation,” and “Passion.”It's different out there. Beware. Or be aware of what's out there.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

There is much more on the 9P's at here or here. In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)  
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People."
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

It Was A Good, Interesting Marketing Law Example Trader Joe’s Versus Irate Joe’s and Pirate Joe’s In Canada. Trademarks. Plus Marketing And The Nine P’s.

Introduction:  I have always been fascinated with marketing and with grocery stores. Add Trader Joe’s which started near my neighborhood in Los Angeles to the mix.

Several years ago as a Marketing and Advertising executive and a senior Marketing Lecturer/Adjunct Professor I was asked to be an Advertising Expert and then a Marketing Expert.  I saw how attorneys and the media misused the two terms of marketing and Advertising.

I have a present day example to illustrate several points under Marketing, plus Marketing and Advertising channels in Sleekcraft's trademark Factors. .

It was a year ago that TJ, or TJ's or Trader Joe’s lost their lawsuit against Pirate Joe’s.

Background and Details:

1. Pirate Joe’s sells TJ product for customers who don’t want to travel across the Canadian border. .
2. Pirate Joe’s is a small retail store in Vancouver which sells only one line of merchandise, TJ or Trader Joe’s product it buys and trucks from the U.S.A. 
3. Trader Joe’s sells thousands of dollars of merchandise and products each week to the Pirate Joe’s store owner. 
4. Trade Joe's is only in U.S and Pirate Joe’s is only in Canada.  Many different Marketing P’s used here, including “Product,” “Place,” “Presentation,” “Planning;” not sure I would use Partners in my 9P’s of Marketing.  That’s another post. 
5. Trader Joe’s sued in federal court trying to get Pirate Joe’s to stop or shut down. 
6. While I am not an attorney I am a Marketing and Advertising teacher, senior executive and expert witness. 
7. For civil jury instruction under trademark law and the likeliness of confusion factors (also known as the Sleekcraft factors), there are many conditions and areas to look at including, strength and weakness of the Plaintiff’s Mark; Defendants Use of the Mark; Actual Confusion; Similarities of the Marks; Intent by Defendant; Marketing and Advertising Channels.  More on this later. 
8. The Target Market/Target Audience and purchaser’s degree of care; Cost of goods; Product Line Expansion plus other Factors. 
9. During the Trader Joe’s lawsuit with Pirate Joe’s, Pirate Joe’s dropped the “P” in their name.  There had signs illustrating aka “Irate” Joe’s.
10. Trader Joe’s has no Canadian stores. 

In Los Angeles I scouted or identified 34-36 items related to Thanksgiving, which is a U.S. holiday. I used that information at a recent Marketing presentation.

The key question or questions were whether shoppers would mistake Pirate Joe’s for a  Trader Joe’s store, harming the TJ brand.

I said I would add more on marketing versus Advertising. I give a presentation at USC Gould School of law; Ucla School of Law; Southwestern School of Law and will give this presentation at Loyola School of Law next month.  It’s titled in a variety of ways for my different audiences including “Confusion between Marketing & Advertising: What is Marketing? Advertising? Use of Media  and Social Media. Plenty of

Pirate Joe's won the first round or the the battle with TJ’s  when a U.S. district court judge granted the Vancouver store's Pirate Joe’s motion to dismiss the trademark infringement lawsuit.

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Part History And Part Marketing. Using Innovative, Unique Trader Joe’s And Original Pronto Markets With The 9P’s Of Marketing.

While a "typical" grocery store may carry 50K items, Trader Joe's stocks about 4K. But there is so much more to learn and observe.

The history of one of my favorite stores and it all started in the 1950's, actually 1958. That was the year but TJ or Trader Joe's started out as Pronto Markets. They were more like a 7-11 convenience store.

Pronto Markets was here in West L.A. before Trader Joe's, at the corner of Westwood and National, and where Trader Joe’s rebuilt on that corner. It’s still located not far from where I grew up in Ladera Height (older part and east of La Cienega). I feel I have always been a patron.

Now Trader Joe's it’s about innovative products, better service, great tasting ones, unique combinations, original products or “Product,” under the Nine P’s of Marketing. Add selection and store layout too. Store layout would fall under “Place, in the 9P’s of Marketing. It’s also about Price, under the Nine P’s, and the pricing of the unique products and their mailer.  .

But maybe most importantly it’s about “Presentation,” under the Nine P’s of Marketing. The stores, their aisles and the employees are a USP or a Unique Selling Proposition.

But let's go back. Nine years after the first Pronto, in 1967 l the year I graduated high school at Loyola and started USC in Marketing, founder Joe Coulombe  changed the name  to Trader Joe's.

Stores became bigger, and the way they did business changed.

I learned that  Joe Coulombe started the Pronto Markets as a type of convenience store under the old Rexall Company.  Rexall and drug stores were changing at the time.  You could say they are still changing.  Have you walked into a Walgreen's or CVS lately?

When Rexall pulled out, Coulombe bought all six Pronto Markets in the area.  He added more grocery items, wine and unique foods you could not get at traditional super markets. I was the account supervisor and management supervisor aon Vons at Grey Advertising.  There were more than a dozen major supermarkets in Los Angeles and southern California in the late 70's and 80's including Ralph's, Von's, Alpha Beta, Fazio's, Market Basket, Gemco, Thriftimart, Safeway, Dale's, Stater Bros, Lucky's, and Smith Food King, Competitive marketplace!

Coulombe sold the chain in 1979, but may still retain an interest in the stores.

With 400+ stores, approximately half of its stores are in California, mostly in Southern California, but the company also has locations in 38 other states and Washington, D.C.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 or 55 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

It’s About Menus, Partnerships And ANA (All Nippon Airways) Which Partners with Chefs In Los Angeles, Singapore, Hong Kong and Thailand.

I teach Marketing and I teach solving problems and creating opportunities using the marketing strategy concept of the the Nine P’s of Marketing.  One of the 9P’s is Partners, and that is how ANA and Patina fit in to illustrate an example. 

Restaurants, chefs, inflight menus and the 13th largest airline internationally are more examples of partnerships. So I attended the kickoff event celebrating Patina’s Master Chef’s partnership with ANA, the largest airline in Japan. 

Successful partnerships are important in generating business and increased revenue. The Nine P’s/9P’s can be used successfully by product and service companies selling directly or indirectly to consumers (B2C), to marketing intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B). 

Chef Spilchal is creating their in-flight menu.  It’s an exclusive menu for ANA Business-class passengers only flying out of LAX. Exclusivity is another example of appeals and marketing promotion.

I enjoyed attending the press event at Patina which is located in the Walt Disney Concert Hall, at the Music Center in downtown L.A.  In 1992 I was the vice president of Marketing at the Music Center so it is always fun to come back to attend events at the Ahmanson, Mark Taper and Dorothy Chandler plus WDCH.  This was a great food tasting event to celebrate the partnership and appeal to airline businesses and travel professionals.   

ANA has worked with chefs and their restaurants around the world ANA has partnered and teamed with the Regent Singapore, The Four Seasons in Thailand and the Shangri-La in Beijing, Hong Kong, and other locations.

ANA is the 13^th largest airline internationally and the largest airline in japan. It flies to 36 international and 52 domestic cities with 242 aircraft. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

You Need A Compelling Reason To Get Attention And Have Consumers Buy The Product Or Service. Have You Flown Recently? The Airlines May Be Seeing Consumer and Business Negativity.

There are basic selling truths in marketing and in advertising. Destinations involve "place," in the 9P's of Marketing.

If you have flown recently have you seen how the airlines are jamming and cramming people into the seats?  Seat configurations are getting worse and worse; the airlines are cramming people into the plane, left and right.

We took a flight from LAX to Rome on Air  Alitalia. That may be the last time.  The seat in front of me was touching my knees before we took off. They call it "nonstop luxury."  I called it "torture."

Sophisticated marketing practice and theory says companies need a clear, compelling promise about a benefit delivered by the product.

Rosser Reeves in “Reality in Advertising” said “A man (to be more up to date, please use "person") may shout from a housetop.  He/She may blow a golden whistle and sing and dance.  Because of his/her strange antics, people may remember what he says; but what he says may not lead them to buy.” He came up with USP or Unique Selling Proposition. Cramming more travelers and seats into a plane isn't selling.

I read that JetBlue has about 150 seats on an Airbus A320.  In comparison, Spirit Airlines, an ultra-low-cost carrier similar to Ryanair from Europe) packs 178 seats on the same plane. I underlined low cost.  That’s 28 more people, handbags, luggage stuff, crammed in, similar to Alitalia.

Is it about comfort, anymore? Sad to say, "no way."

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising.

I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions.

If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution):
• Airlines have hubs and destination.
• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

The Nine P's Of Marketing: Targeting Decisions or "People" With Demographics, Geographics, Psychograhics, Behavior Characteristics, Technographics. Now Add Weather.

Before we get to the weather and selling and buying behaviors, I teach and consult that there are a  number of important strategic philosophies and practices which guide Marketing planning, branding concepts and tools, Marketing variables, efforts and/or Marketing relationships/partnerships/ alliances.

One of the important 9P’s of Marketing is “People,” or People/Prospects/Purchasers/Potential Purchasers (Target Market).

In Marketing a Target Market consists of a set of buyers who share common needs or characteristics that the company decides to serve. Market targeting can be carried out at several different levels.

Most students of marketing  know that a product focusing on a specific target market contrasts sharply with one following the marketing strategy of mass marketing. A target audience would be a media term.

Segmentation is an important Marketing concept; the market segmentation process includes:

• Determining the characteristics of segments using Geographic, Demographic, Psychological, Behavioral and/or Technographics or Technographical Segmentation in the target market(s). Or the process of segmenting the entire market as a whole and separating it into manageable units based on demographics, geographics, psychographics, behavior, technographics or technographical characteristics.

So I found it interesting that Walmart and other retailers are making decisions on weather. Easy one are adding umbrella at the check stand or snow tires during the winter. Hot tea rather than cold tea.

But using another of the Nine P’s, Walmart has a partnership with Weather Co. They look at zip codes, and shopping patterns. Based on different weather forecasts they are merchandising blueberries, blackberries and raspberries, salads, steaks, and more.

I think we all feel that weather affects are mood but now Walmart and others are looking at specifically weather patterns and what to change in merchandising in store and on the web.

It's tough out there. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People:
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. 
• There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• Additional strategic questions:  
• Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

The Panama Canal: Big $5.25 Billion Expansion Project. It Needs To Adapt After 100 Years .It's More Than Just Shipping And Place In The Nine P's Of Marketing.

Under Product.  Under Place. Under Partners, for sure.

As a “Product” in the 9P’s of Marketing it needs to accommodate larger ships. For the past century, the Panama Canal has been a quicker and cost efficient  gateway for getting goods to people and businesses.

It’s a historic waterway, for sure. Got to visit and see the Panama Canal.  Got to see the locks.
Handling five percent of worldwide shipping, the Panama Canal is 100 years with its anniversary last summer.

The Panama Canal is in a massive $5.25 billion expansion project. It’s facing competition and wants to meet global transportation and business needs.

The PC’s new locks are planning to double the canal’s capacity, providing significant benefits to local, regional and global economies.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): 
• The company’s activities that make the product available, using distribution and trade channels, such as the upcoming new Panama Canal, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, at the right time, at the right price. Please consider, modes of transportation, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

In An Already Crowded Field: Using Segmentation Marketing, "People" In the Nine P's Of Marketing. An Example With AARP, Tablets And A Need In 50+ Demographics.

Another tablet in an already crowded field?

AARP said "We saw this need and decided if no one else would do it, then we will.”

AARP starts today, a promotional campaign using national TV, print, digital and in-stores.  Is this destined to be sold on Groupon or Living Social?

This new tablet uses marketing segmentation and is aimed at 50+ and older demographics.  It’s $189 and Walmart is helping promote it.

 It’s AARP’s tablet with Intel technology (a partnership of Intel and AARP) called the “RealPad.”

I’m using the nine P’s of Marketing with AARP.  The Product is RealPad. The price is $189. The place is with Walmart or you can purchase the RealPad through AARP.

Promotion is using instore sales promotion at Walmart and using national TV, print, digital and in-store merchandising. TV spots will include NFL,, USA, TNT and ESPN. Plus People and Washington Post.

It's competitively tough out there, especially in an already crowded market.

Beware.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix." 
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen and in this case members of AARP and the 50+ demo, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed? With AARP's reach and with Walmart there is good reach and frequency. 
• As you may know Marketing strategies need to be adapted for the different tiers or segments. 
• Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

McDonald's Says It Needs To Fix Its Image. Put That Under Many Of The Nine P's Of Marketing Including Presentation.

Falling sales affect Marketing planning, implementation and execution.

In Bloomberg, it is being reported that McDonald's wants to change its image and it needs to be fixed. McDonald's has had a drop of 3.3% in sales for its U.S. restaurants and an overall profit decline of 30% for the third quarter.

The CEO Thompson says its related to issues of health, freshness and integrity" of its food products.

McDonald's also plans to give customers more "personalization" options (Sounds like the old "Have it your way" from Burger King, but this is directed more to their franchisees, I assume) plus allowing more freedom to its owners and franchisees to create and serve regional items.

I have copyrighted and developed the Nine P’s of Marketing They include “People” or target market(s), Product” or Service, “Price,” “Promotion,” “Place” or Distribution, “Planning,” “Partners,” “Presentation,” and “Passion.”It's different out there. Beware. Or be aware of what's out there.

The “P” for Presentation is the act of presenting any of the different 9P’s© to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, and/or partners. They are symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind.

Think about positive and negative emotions (images for and of McDonald's)  as in advertising, promotion or in a presentation by a salesperson or sales force. Negative emotions narrow a person’s vision and propel selling behavior toward survival in the moment, especially new sales people --- “I’m frightened, so I’ll flee.” Positive emotions do the opposite: They broaden people’s ideas and we sell longer and can be more perceptive, more creative.

For the seller, positive emotions can widen our view of the potential buyer and the specific situation. Where negative emotions help us see trees, positive ones reveal forests. They can aid in devising unexpected solutions to the buyer’s problem.

The effects of positivity during a sales experience can infect the buyer, making him or her less adversarial, more open to the possibility and more willing to make a purchase.

As a Marketing and Advertising expert, for the past 35+ years  I have worked full-time in Marketing while teaching Marketing and related subjects to graduates and undergraduates one, two or three nights a week at USC, CSUN, LMU CSUN among others.

My expert witness cases have involved: marketing; advertising; breach of contract; business practices; business and professions code compliance and violations, including unfair competition, unlawful, or unfair, or fraudulent business activities; contracts, sponsorships; false advertising; trade libel; media; trademark infringement; intellectual property; patents; usage of models; advertising agencies; trade secrets;  client business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. Cases involved contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

There is much more on the 9P's at here or here. In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) 
• This "P" is important especially for my example, not everyone comes to McDonald's. 
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics,  psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  
• Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Explaining Marketing Opportunities. Unique Old Buildings. A Unique Example For Sale.

Here are a few statements and I am describing unique buildings:

• Sometimes centrally located with hundreds of rooms. 
• Kitchen facilities. 
• Can be used for TV and movie production
• Plenty of beds. 
• Diverse clientele. 
• For short stays or long stays. 
• Usually plenty of parking. Easy to find. Plus really safe.

What am I describing.  Prisons for sale.

Because of empty jails, governments are putting prisons up for sale in Oregon, Boston, New York Texas and other states.

I have seen Alcatraz turned into a site seeing tour. One of my favorite tours ever, I have done the tour at least twice. I have seen a mall converted into a company building. It was pretty cool.

Some office building can be converted into lofts, apartment buildings and hotels. Plus government buildings can be converted into malls, retail and schools. Prisons have been a tougher job to sell and convert their facilities.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

It's Bricks-And-Mortar For Amazon.com. That's A First. Their First Retail, Physical Store Is Planned For NYC.

How you build sales...you need customers, also sometimes foot traffic, especially in retail.

How do you buy electronics...you need to feel and see the selection.

 For amazon.com it will be a showroom. A warehouse. A pickup center for same-day purchases. I put most of these characteristics under "Place," in the Nine P's of Marketing.

On the same street as Macy's (near 34th Street), it took a lot of Marketing planning and research for Amazon.com to establish a physical shopping site, but it is during the holiday-buying season. Smart timing and smart planning.

You know they will be competitively priced.  But some of their real skills have been inventory, product lines plus shipping.

Other online retailers are opening stores too:

• SwimSpot
• JustFab
• Bonobos
• Nasty Gal

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution):
•  The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives, such as Amazon.com is planning.
• It can be the the Right Place, at the right time, holiday shopping time.
• Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Tablets, Kiosks, Checks and More Are Up At Chili's. Interesting Examples of the Nine P's Of Marketing And More For Lunch And Dinner.

I'd state that the product is different. Service is different. Presentation, one of the Nine P's of Marketing, is different at Chili's.  So "what's new" in their 800+ restaurants? Ordering and paying would be two examples.

With the installation of 45K tablets or kiosks across 823 Chili's restaurants, Austen Mulinder, Ziosk's CEO, said “…guests at nearly every Chili's in the country can place orders, play games and pay their checks from our tabletop tablets."

Chili's “partnered” (one of the nine P’s of Marketing is “Partners”) with Ziosk, a the restaurant- tablet-maker to develop tabletop devices which allow customers to order their meals and more.

But what is interesting and they tested the concept in 200 restaurants, Chili’s found that the average check is up. And revenue is up  since appetizers are up,  bills are up, desserts are up with  waits being lower for food.

In a few ways, distribution or "Place," and "Price," in the nine P's are also different, too.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

On October 19th, Discover Another Part of Los Angeles: 2nd Annual L.A. Sriracha Festival

Here's a unique themed festival, promoting the "Sriracha" product which has been in the news for a variety of different reasons including local, regional and state politics. What is Sriracha or Sriracha Sauce?

Under the Nine P's of Marketing and a segment of Promotion is "Events and Experiences."

What:  2nd Annual L.A. Sriracha Festival

When: Sunday, October 19 at 2:00 - 6:00PM

Where/Venue: Central Plaza in L.A.'s Chinatown on North Broadway

Festival Link

Will be featuring and spotlighting the famous hot sauce. There will be food stations with a variety of Sriracha-themed dishes. Add music and local craft beers.

Want to know more. Want or need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions.

If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): 
• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Seven (7) Billion Tins And SPAM Keeps Selling. Some Aspects Of The Product And The Nine P’s Of Marketing.

On a cold December day in 1942, CBS broadcaster Edward R. Murrow said:

• “This is London. Although the Christmas table will not be lavish, there will be SPAM luncheon meat for everyone.”

Slogan:  "No matter how you slice it, only SPAM tastes like Spam."  That's from a Reader’s Digest ad in 1959.

SPAM sells approximately 122 million cans a year.

Available ("Place," in the 9P’s of Marketing) in 99% of supermarkets. Ever hear that Spam is used as gift packs and popular as wedding gifts. I’d fit that under People, in the Nine P’s.

What is "People/Prospects/Purchaser (Target Market)" in the 9P's of Marketing:

• Target Market consists of a set of buyers who share common needs or characteristics that the company decides to serve. Market targeting can be carried out at several different levels. 
• A product focusing on a specific target market contrasts sharply with one following the marketing strategy of mass marketing.
• Defining a target market requires market segmentation; the process of segmenting the entire market as a whole and separating it into manageable units based on demographics, geographics (I'll refer to a specific state in the USA), psychographics, behavior, technographics or technographical characteristics.
• Segmentation is an important Marketing concept; the market segmentation process includes: 
• Determining the characteristics of segments using Geographic, Demographic, Psychological, Behavioral and/or Technographics or Technographical Segmentation in the target market(s). 
• Separating and targeting these segments in the market based on those characteristics. 
• Checking to see whether any of these market segments are large enough to support the organization's product. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market.The process of segmenting the entire market as a whole and separating it into manageable units based on demographics, geographics, psychographics, behavior, technographics or technographical characteristics.
• There are a wide range of consumers.  Different segments. There are segments of consumers who “try” brands and products. There are segments who want to be trend setters. I can say to a Marketing class, this fits other product which are not 77 years old. 

This is always a favorite trivia question: "Which state has the highest consumption per capita?"  It’s Hawaii.  With an average of 5.6 cans per person per year.

Product details: Pork shoulder, water, salt, potato starch, sugar and sodium nitrate.

It’s twelve ounces of vacuum-sealed pork shoulder. They have also introduced a seven ounce product.

There is much more on SPAM including recipes, Click here.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

In the Nine P's Of Marketing Where Do you Put Heat-Resitant Chocolate

As Management guru Peter F. Drucker once said: “The aim of Marketing is to know and understand the customer so well that the product or service fits him (her/it) and sells itself." 

And this is one of the reasons I created the Nine P’s. “People” or Targeting was slightly forgotten in the Marketing Mix, and is a major, significant part of the Nine P’s of Marketing.

I noticed a story on Hershey filing for a heat-resistant chocolate patent. Interesting.  I would put that under "Product, in the 9P's of Marketing. 

"Product is referred to as:

• Product: The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies. 
• A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.  (Kotler)
• Look at branding; brand equity; brand name; quality; unique selling proposition (USP) and unique value proposition (USP); newness; complexity; physical appearance; packaging; labeling; ingredients; maintenance and service contracts; and others.
• A product line is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed or sold through the same types of outlets, or fall within given price ranges.  The major product line decision involves product line length (the number of items in the product line. A company’s product mix has four important dimensions: width (number of different product lines), length (number of items a company carries within the product lines), depth (number of versions offered for each product in the line), and consistency (how closely related the various product lines are in end use, production requirements, distribution channels, or in any other way).
• A Product or service also should have Purpose, which is discovering the product’s real value, use, difference, reason, or function for the consumer and user.

Remember M&M's slogan of "It melts in your mouth, not in your hand?" Interesting. It's reported that Hershey developed a production method for heat-resistant chocolate. The method uses a chocolate dough which keeps its shape and texture. Realize shelp stability and weather affect most store products.

It's competitively tough out there. Beware.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting, but chocolate in many forms are a "people" favorite. I remember Snickers being the official snack for the Olympics. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still more questions:  
• Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. 
• Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.