It's November 18th In Two Days. Major Day For All Business In American. But It was Noon On Sunday, November 18, 1883.

Check what time I posted this blog post. High Noon today. You'll see why.

Being on time is critically important to companies and institutions plus marketers, whether it is the delivery of raw materials or the delivery of their products to the distribution channels or supply chain.

The significance of Nov 18, 1883 was big time, about time and a big deal.

There were hundreds of cities or more with differences in time between cities ..creating problems of moving passengers and freight over the thousands of miles of rail in North America.

Railroads created the first time zones, four of them in the US and Canada; it was noon on November 18, 1883. Interestingly day of the week since it was a Sunday.

Each city had a different time. At exactly noon on that Sunday of 1883, American and Canadian railroads passengers, conductors and management began using four continental time zones to end the confusion of dealing with hundreds or thousands of local times.

Even as late as the 1880's, most towns and cities in the U.S. had their own local time, generally based on "high noon," or the time when the sun was at its highest point in the sky. Think about that. Especially if it was an extreme weather day. Or you had a passenger to meet or a package to collect. How much waiting would you have to do?

Railroad timetables in major cities listed dozens of different arrival and departure times.  What a mess?

Most Americans and Canadians liked working with the new time zones, but it took 35 years for Congress to officially adopt the railroad time zones and put them under the supervision of the ICC or  Interstate Commerce Commission.

At USC School of Law, UCLA School of Law and at Southwestern School of Law I have given variations of a  presentation, with CLE credit, titled “Confusion between Marketing  & Advertising: Why and what difference does it make to Law Students, Judges and Lawyers. Plus the Nine P’s of Marketing.” This is a great example of planing, Promotion, and Place, Plus presentation.

I use specific, current examples of Yelp.com, Verizon, Metro/Expo, small businesses and large businesses. Plus the famous Sleekcraft factors. I present contemporary examples; the presentation is fun, educational, and interactive. I have also given international/global seminars and my talk will use both USA and global examples.

As a Marketing and Advertising expert, for the past 35+ years  I have worked full-time in Marketing while teaching Marketing and related subjects to graduates and undergraduates one, two or three nights a week at USC, CSUN, LMU CSUN among others.

My expert witness cases have involved: marketing; advertising; breach of contract; business practices; business and professions code compliance and violations, including unfair competition, unlawful, or unfair, or fraudulent business activities; contracts, sponsorships; false advertising; trade libel; media; trademark infringement; intellectual property; patents; usage of models; advertising agencies; trade secrets;  client business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. Cases involved contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media.

I have copyrighted and developed the Nine P’s of Marketing They include “People” or target market(s), Product” or Service, “Price,” “Promotion,” “Place” or Distribution, “Planning,” “Partners,” “Presentation,” and “Passion.”It's different out there. Beware. Or be aware of what's out there.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

There is much more on the 9P's at here or here. In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)  
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People."
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

It Was A Good, Interesting Marketing Law Example Trader Joe’s Versus Irate Joe’s and Pirate Joe’s In Canada. Trademarks. Plus Marketing And The Nine P’s.

Introduction:  I have always been fascinated with marketing and with grocery stores. Add Trader Joe’s which started near my neighborhood in Los Angeles to the mix.

Several years ago as a Marketing and Advertising executive and a senior Marketing Lecturer/Adjunct Professor I was asked to be an Advertising Expert and then a Marketing Expert.  I saw how attorneys and the media misused the two terms of marketing and Advertising.

I have a present day example to illustrate several points under Marketing, plus Marketing and Advertising channels in Sleekcraft's trademark Factors. .

It was a year ago that TJ, or TJ's or Trader Joe’s lost their lawsuit against Pirate Joe’s.

Background and Details:

1. Pirate Joe’s sells TJ product for customers who don’t want to travel across the Canadian border. .
2. Pirate Joe’s is a small retail store in Vancouver which sells only one line of merchandise, TJ or Trader Joe’s product it buys and trucks from the U.S.A. 
3. Trader Joe’s sells thousands of dollars of merchandise and products each week to the Pirate Joe’s store owner. 
4. Trade Joe's is only in U.S and Pirate Joe’s is only in Canada.  Many different Marketing P’s used here, including “Product,” “Place,” “Presentation,” “Planning;” not sure I would use Partners in my 9P’s of Marketing.  That’s another post. 
5. Trader Joe’s sued in federal court trying to get Pirate Joe’s to stop or shut down. 
6. While I am not an attorney I am a Marketing and Advertising teacher, senior executive and expert witness. 
7. For civil jury instruction under trademark law and the likeliness of confusion factors (also known as the Sleekcraft factors), there are many conditions and areas to look at including, strength and weakness of the Plaintiff’s Mark; Defendants Use of the Mark; Actual Confusion; Similarities of the Marks; Intent by Defendant; Marketing and Advertising Channels.  More on this later. 
8. The Target Market/Target Audience and purchaser’s degree of care; Cost of goods; Product Line Expansion plus other Factors. 
9. During the Trader Joe’s lawsuit with Pirate Joe’s, Pirate Joe’s dropped the “P” in their name.  There had signs illustrating aka “Irate” Joe’s.
10. Trader Joe’s has no Canadian stores. 

In Los Angeles I scouted or identified 34-36 items related to Thanksgiving, which is a U.S. holiday. I used that information at a recent Marketing presentation.

The key question or questions were whether shoppers would mistake Pirate Joe’s for a  Trader Joe’s store, harming the TJ brand.

I said I would add more on marketing versus Advertising. I give a presentation at USC Gould School of law; Ucla School of Law; Southwestern School of Law and will give this presentation at Loyola School of Law next month.  It’s titled in a variety of ways for my different audiences including “Confusion between Marketing & Advertising: What is Marketing? Advertising? Use of Media  and Social Media. Plenty of

Pirate Joe's won the first round or the the battle with TJ’s  when a U.S. district court judge granted the Vancouver store's Pirate Joe’s motion to dismiss the trademark infringement lawsuit.

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Part History And Part Marketing. Using Innovative, Unique Trader Joe’s And Original Pronto Markets With The 9P’s Of Marketing.

While a "typical" grocery store may carry 50K items, Trader Joe's stocks about 4K. But there is so much more to learn and observe.

The history of one of my favorite stores and it all started in the 1950's, actually 1958. That was the year but TJ or Trader Joe's started out as Pronto Markets. They were more like a 7-11 convenience store.

Pronto Markets was here in West L.A. before Trader Joe's, at the corner of Westwood and National, and where Trader Joe’s rebuilt on that corner. It’s still located not far from where I grew up in Ladera Height (older part and east of La Cienega). I feel I have always been a patron.

Now Trader Joe's it’s about innovative products, better service, great tasting ones, unique combinations, original products or “Product,” under the Nine P’s of Marketing. Add selection and store layout too. Store layout would fall under “Place, in the 9P’s of Marketing. It’s also about Price, under the Nine P’s, and the pricing of the unique products and their mailer.  .

But maybe most importantly it’s about “Presentation,” under the Nine P’s of Marketing. The stores, their aisles and the employees are a USP or a Unique Selling Proposition.

But let's go back. Nine years after the first Pronto, in 1967 l the year I graduated high school at Loyola and started USC in Marketing, founder Joe Coulombe  changed the name  to Trader Joe's.

Stores became bigger, and the way they did business changed.

I learned that  Joe Coulombe started the Pronto Markets as a type of convenience store under the old Rexall Company.  Rexall and drug stores were changing at the time.  You could say they are still changing.  Have you walked into a Walgreen's or CVS lately?

When Rexall pulled out, Coulombe bought all six Pronto Markets in the area.  He added more grocery items, wine and unique foods you could not get at traditional super markets. I was the account supervisor and management supervisor aon Vons at Grey Advertising.  There were more than a dozen major supermarkets in Los Angeles and southern California in the late 70's and 80's including Ralph's, Von's, Alpha Beta, Fazio's, Market Basket, Gemco, Thriftimart, Safeway, Dale's, Stater Bros, Lucky's, and Smith Food King, Competitive marketplace!

Coulombe sold the chain in 1979, but may still retain an interest in the stores.

With 400+ stores, approximately half of its stores are in California, mostly in Southern California, but the company also has locations in 38 other states and Washington, D.C.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 or 55 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

It’s About Menus, Partnerships And ANA (All Nippon Airways) Which Partners with Chefs In Los Angeles, Singapore, Hong Kong and Thailand.

I teach Marketing and I teach solving problems and creating opportunities using the marketing strategy concept of the the Nine P’s of Marketing.  One of the 9P’s is Partners, and that is how ANA and Patina fit in to illustrate an example. 

Restaurants, chefs, inflight menus and the 13th largest airline internationally are more examples of partnerships. So I attended the kickoff event celebrating Patina’s Master Chef’s partnership with ANA, the largest airline in Japan. 

Successful partnerships are important in generating business and increased revenue. The Nine P’s/9P’s can be used successfully by product and service companies selling directly or indirectly to consumers (B2C), to marketing intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B). 

Chef Spilchal is creating their in-flight menu.  It’s an exclusive menu for ANA Business-class passengers only flying out of LAX. Exclusivity is another example of appeals and marketing promotion.

I enjoyed attending the press event at Patina which is located in the Walt Disney Concert Hall, at the Music Center in downtown L.A.  In 1992 I was the vice president of Marketing at the Music Center so it is always fun to come back to attend events at the Ahmanson, Mark Taper and Dorothy Chandler plus WDCH.  This was a great food tasting event to celebrate the partnership and appeal to airline businesses and travel professionals.   

ANA has worked with chefs and their restaurants around the world ANA has partnered and teamed with the Regent Singapore, The Four Seasons in Thailand and the Shangri-La in Beijing, Hong Kong, and other locations.

ANA is the 13^th largest airline internationally and the largest airline in japan. It flies to 36 international and 52 domestic cities with 242 aircraft. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

You Need A Compelling Reason To Get Attention And Have Consumers Buy The Product Or Service. Have You Flown Recently? The Airlines May Be Seeing Consumer and Business Negativity.

There are basic selling truths in marketing and in advertising. Destinations involve "place," in the 9P's of Marketing.

If you have flown recently have you seen how the airlines are jamming and cramming people into the seats?  Seat configurations are getting worse and worse; the airlines are cramming people into the plane, left and right.

We took a flight from LAX to Rome on Air  Alitalia. That may be the last time.  The seat in front of me was touching my knees before we took off. They call it "nonstop luxury."  I called it "torture."

Sophisticated marketing practice and theory says companies need a clear, compelling promise about a benefit delivered by the product.

Rosser Reeves in “Reality in Advertising” said “A man (to be more up to date, please use "person") may shout from a housetop.  He/She may blow a golden whistle and sing and dance.  Because of his/her strange antics, people may remember what he says; but what he says may not lead them to buy.” He came up with USP or Unique Selling Proposition. Cramming more travelers and seats into a plane isn't selling.

I read that JetBlue has about 150 seats on an Airbus A320.  In comparison, Spirit Airlines, an ultra-low-cost carrier similar to Ryanair from Europe) packs 178 seats on the same plane. I underlined low cost.  That’s 28 more people, handbags, luggage stuff, crammed in, similar to Alitalia.

Is it about comfort, anymore? Sad to say, "no way."

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising.

I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions.

If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution):
• Airlines have hubs and destination.
• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.