- Marketing Planning
- Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
- Serving up to 30 million customers if Comcast’s purchase of Time Warner Cable is approved, Netflix has agreed to pay Comcast to ensure Netflix movies and TV shows stream smoothly to Comcast customers. Netflix gets direct access to Comcast's broadband network, in their multi year deal comes ten days after Comcast agreed to buy Time Warner Cable.
I am adding another P of "Price," in the Nine P's, since it is being reported that consumers may get new higher pricing and obviously Netflix paid Comcast for the smoother streaming of Netflix content for their subscribers.
I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.
The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.
I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.
In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:
- People (Segmentation and Targeting)
- Place (Distribution)
- Partners (Using my example of Netflix and Comcast, with Time Warner Cable)
Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.