Saturday, February 29, 2020

Brexit Has Arrived in Britain. Americans Don’t Need Visa. And More Marketing Information.

Britain, which joined in 1973, is the first country to leave the European Union organization. That's 47 years. Seems only appropriate to post this on the 29th of February.

After three years of voting and parliamentary skirmishing, Britain now enters a transitional phase and will no longer be partners in the European Union. The European Union comprised of 27 partners and countries who cooperate economically has grown through more than 60+ years of partnerships, alliances and additions.

Plenty of trade, customs and travel issues will be worked out.


For Americans:
  • No document or procedural requirements will change until at least January 2021, at the earliest.
  • Americans may need passports for travel to the U.K. If you're an American, Canadian or Australian tourist, you'll be able to travel visa-free throughout the UK, providing you have a valid passport and your reason for visiting meets these immigration rules
Under my 9P's of Marketing I created "Partners," as one of them. : 
    • It's the working with others and organizations which take part in an undertaking with another or others, in a business or company with shared risks and profits. 
    • Also referred to as Alliances. 
    • With "Partners" and your Marketing efforts, it is vitally important to partner and align with firms that have similar corporate philosophies. Simple but complex and difficult, have agreed upon objectives and strategies.
"Presentation" is another of the nine P's: 
    • This “P” or “Presentation” is the act of displaying, using, presenting, and putting forward any of your efforts utilizing the other 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
    • Be sure to look for real” product and service experiences. 
    • This "P" helps you enable consumers and “allowing” them to feel the brand as in country or destination marketing. 
    • As part of "presentation," I also place “events and experiences” under Promotion. 
    • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with your potential consumers. 
    For more on insights, ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007

    Specifically you will find them detailed at 9P’s/Nine P’s.

    Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 40+ stimulating questions and answers at Londre Marketing Consultants, LLC.  



    Friday, February 28, 2020

    It's About Doing. But Doing It Differently. Enhancing Products and Home Depot's Services.

    For the last few years Home Depot has been investing in its operations and delivery options. They invested $11 billion.

    Now they are telling "people" about their new emphasis and capabilities. For them they are using the lines "It's About Doing. But Doing It Differently."

    Home Depot is an Atlanta-based chain and is trying to improve its mobile app, its operations, its delivery capabilities and its buy-online but pick up in-store product/service. 

    HD is replacing the decade old “More saving. More doing” line.

    For more on insights, ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007

    Specifically you will find them detailed at 9P’s/Nine P’s.


    Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 40+ stimulating questions and answers at Londre Marketing Consultants, LLC.  


    Thursday, February 27, 2020

    How Is The CoronaVirus Or COVID-19 Affecting The "Place," "Product," Under The 9P's And Diet Coke?

    Complex question with a complex ans; since sucralose, also know by the brand name Splenda, is a “critical raw material” ingredient in Diet Coke and it's sourced from China.  There have been some delays in producing and shipping.
    This may affect the product's production of Coca-Cola's diet and no-sugar drinks.
    Coca-Cola has reported that the spread of COVID-18 is disrupting its supply chain or "place" with the artificial sweeteners from China.
    Coca-Cola has also said it has made or implemented "precautionary" measures to protect its employees in China. 

    They have or are implementing:
    • Setting up their own health monitoring mechanisms across their Coca-Cola system in China.
    • Installing temperature screening in offices and in their manufacturing facilities.
    • Providing face masks and hand sanitizes.
    Do you have the responsibility and the need to increase sales and overall revenue, for your products and services?  

    Do you need a better understanding of all areas of Marketing? My nine P's of Marketing give you a framework for understanding and success. 

    Do you need examples of strengthening your pillars of your brand strategy?  Branding?   

    I consult, teach and work as a Marketing, Business and Advertising expert using many Marketing concepts, standards of practice and practices, including the Nine P's/9P's of Marketing in court.

    During these trying times, as a brand manager, entrepreneur, business owner or advertising agency professional, do you need more business, Marketing and advertising insights? 


    Visit here for plenty of insights into Marketing. 

    The 9P's is a framework I created while working, teaching and consulting.

    The nine P's include targeting or "People," planning, product and services, promotion, pricing, partnership strategies, "Place," Passion and Presentation. Plus true, researched marketing insights and fun, insightful, advertising trivia.

    For the past 48 years, I have been a Marketing professional, a certified, credentialed Forensic Litigation consultant (CFLC), a Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach and give seminars on Strategic Marketing, the nine P's of Marketing, Branding, Super Bowl spots, Global Marketing, Promotion and Advertising. 


    I also give and present to MBA candidates, law schools and attorneys my "What is Marketing? What is Advertising?" lecture and talk.  I have plenty of examples. This semester I presented at Loyola Law School, Pepperdine University and Woodbury University. 

    Twelve years ago, I created and own the marketing objectives, strategies and tactics practice of the 9P's of Marketing. T
    he Nine P’s/9 P's of Marketing ©2007 augments the Marketing Mix or the 4P's (Product, Price, Promotion and Place) by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of a copyrighted Marketing concept. I've added "People," "Passion," "Planning" and "Partners" and "Presentation." 

    In the late 60's I was first taught in Marketing 307 at USC that the "customer," or potential purchasers, buyers are king or kings, but potential consumers are missing as one of the P's. With the addition of "People," I expanded and developed the additional concepts under the nine P's. 


    For marketing professionals, targeting or the "target market," "People," buyers, potential buyers and users are more prominent in my marketing model or theory. These potential buyers have their own "P."  It's "People," in the 9P's of Marketing.  Global distribution and shipping makes this variable more complicated. 

    Marketing is considered an expense and especially at the end of the year, going into the fourth quarter may be one of the first line items cut by companies when they are facing difficulties in the marketplace and tightening budgets. 

    The utilization of the 9P's of Marketing helps, develops and guides a company or a firm's marketing objectives, strategies, tactics and solutions. The Nine P's can be truly insightful, in many ways and in many possible tactics and actions. 

    They will help build revenue, manage costs, more effectively. Help your firm during tough economic, and scary Corona virus times. 

    So, 
    you and others may ask "What is Marketing?" 

    Marketing is a planning and execution process that involves a product or service's attributes, research, distribution, pricing, partnerships or alliances, promotion and more. 

    In my Marketing presentations and talks, I detail that advertising is only a small percentage of the answers to marketing problems. All of the Marketing activities and tasks must work together to assure successful marketing practices. 
    Companies, firms and associations with the most effective marketing efforts try to thoroughly understand their potential purchasers, buyers and customers ("People") in your marketplace. 

    Companies and new product/service development pros create products and services to meet market needs. Solving consumer "problems." 

    These firms and others use marketing research and channels for understanding and communicating to market segments, a target market or audience ("People" in the 9P's of Marketing).

    In the study and practice of Marketing, Marketing managers and brand agents develop planning, objectives, strategies and tactics. 


    For any size firm and entrepreneurs, the 9P's of Marketing include important components, parts, elements, actions, tactics and efforts.  


    Let's start with planning, research, one of the nine P's and also with targeting, "People," one of the other nine elements or components:
    • Planning as in Marketing Planning and Research: 
      • Planning starts with researching and research. Right now sales may be dropping. 
      • This element of planning in the nine P's is a method for achieving an end, and, looking at the eight other parts; your insights can start a detailed formulation of a program of action. I like using a phrase Benjamin Franklin supposedly once said:“If you fail to plan, you are planning to fail.”
      • Look at developing and transforming marketing objectives into marketing strategies to tactics. 
      • Marketing management and managers must make basic decisions on marketing targets (“People”), marketing mix, pricing, distribution, marketing budgets/expenditures and marketing allocations. 
      • Review dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas. And there's more under the other 9Ps of Marketing
    • People 
      • "People" or targeting has almost always been left out of the traditional "Marketing Mix," almost every diagram includes the four P's with Product, Promotion, Place and Price.
      • Place "consumer" or "People" or "potential buyers" in the middle of a circle. Find information or data on them. Add the other components in the nine P's. In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the buyer, "customer," or "People," in both planning ad implementation.
      • Look and analyze your potential, new, existing and repeat customers and users. 
      • To understand your "People" or your market segments, you may need to utilize many characteristics, including:
        • Demographics (such as age, family size, family life cycle, gender, income, occupation, education, religion, race, generation, nationality, social class (is also sometimes put under psychographics.)
        • Geographics (By region, city, metro size, density, climate; plus, by countries and territories.)
        • Psychographics (Social class--Lower lowers to Upper uppers. Social class is also under demographics; Lifestyle-- achievers, strivers, and strugglers; Personality-- Compulsive, gregarious, authoritarian, and ambitious; Lifestyles/Attitudes/Interests and Opinions)
        • Behavioral (Occasions (regular occasions, special occasions, holidays, vacations); Orange juice for breakfast, Mother’s Day, Father’s Day; Benefits (quality, service, economy, convenience, speed---Quality, Time, Money); User status (nonuser, ex-user, potential user, first-time user, regular user); Usage rate (light, medium, heavy user); Loyalty status (none, medium, strong, absolute); Readiness attitude toward product (aware, interest, desire, intending to buy); Attitude toward product (enthusiastic, positive, indifferent, negative, hostile). 
        • Technographics or technographical characteristics. Understand your potential consumer. Remember, in the back of your mind, that the reason technology is phenomenal is because it displaces years, or centuries, of previous technology. Consumers may or may not have the skills. Think employees here too. The reason technology skills are transitory is because they will almost certainly be displaced, too.  Think employees here too, which may be a vital component or components of the 9P's of Marketing. 
      • Once a target market is chosen, the organization can develop its marketing strategies to target a market segment or marketing segments.
      • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a major first or second step, which may need for your firm to do more research and planning. . 
      • Product and Services: 
        • It's a product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
        • It's the goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
      • Place (Distribution): 
        • Consider, develop and review store and non-store options, e-commerce and “brick and mortar” factors, geographic considerations, objectives, strategies and tactics, including with your “Partners, too.” 
        • It's your offering of the right product at the right PLACE or location, at the right time, at the right price. It's the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives.  
      • Price or Pricing:
        • Simply it's the amount of money a consumer is willing to pay to obtain the product.  But "price" is so much more. “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
        • Pricing decision making involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions. Simply, all aspects regarding pricing
        • Pricing or "Price" also includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms. 
      • Promotion: 
        • I teach and consult that there are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities, under "promotion." . 
        • The activities that communicate the merits of the overall product include:
          • Personal Selling/ Sales Force: Sales persons. Your sales force. 
            • Helpful consulting tip or hint: Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
          • Advertising is paid media. There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."  People used to plan their lives around TV, now they plan television around their lives.
          • Sales Promotion
          • Collateral Materials
          • Direct Marketing (also referred to as Action or Direct Response Advertising)
          • Interactive/Internet/Web, Digital Media, Social Media:  
          • Events and Experiences
          • Public Relations/PR
        • What some strategic questions under Promotion? 
          • What should your company promote? Strategic copy points, for your product or service.
          • Evaluate the eight different elements under Promotion and your brand's practices. Ask is there a better way? A different promotional mix. There has to be a better way. 
          • What are your costs in dollars and manpower or person power? Ask "Is there a different way or ways to budget, your promotional dollars?" 
          • Look at different strategic partners? Their costs?
          • To whom should you target and promote? Under "People/"Targeting, target market, audience with media falls here. Have you noticed that you may watch what you want to watch in TV programming when you want to watch it and anywhere, any screen? That affects media planning. 
          • You can differentiate with price. Discounting? Special sales? What economic and discount levels should you offer? Look at revenue versus costs. 
          • What form or combination of promotion should you offer? Features?
          • How frequent? Add media planning concern.  
        • Partners: 
          • Working with others and organizations which take part in an undertaking with another or others, in a business or company with shared risks and profits. Also referred to as Alliances. 
          • With "Partners" and your Marketing efforts, it is vitally important to partner and align with firms that have similar corporate philosophies. Simple but complex and difficult, have agreed upon objectives and strategies.
        • Presentation: 
          • Be sure to look for "real” product and service experiences. 
          • This “P” or “Presentation” is the act of displaying, using, presenting, and putting forward any of your efforts utilizing the other 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
          • This "P" helps you enable consumers and “allowing” them to feel the brand. As part of "presentation," I also place “events and experiences” under Promotion. 
          • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with your potential consumers. 
        • Passion:
          • This "P" are those intense, driving or overmastering feelings, emotions in the planning, developing, implementing and executions of pricing, promoting, partnering, selling and overall marketing of products or services.
          For more on insights, ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007

          Specifically you will find them detailed at 9P’s/Nine P’s.

          Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 40+ stimulating questions and answers at Londre Marketing Consultants, LLC.  

          Wednesday, February 26, 2020

          For National Strawberry Day, How About This Photo From Vancouver?

          Tomorrow February 27th, it's National Strawberry Day.  How about this spin on it?

          Visit here for more insights and true Marketing and Advertising Trivia.

          I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.


          The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.


          I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.


          In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

          1. Planning and Research
          2. People (Segmentation and Targeting)
            • In this example it's people who need cement, not strawberries. But proportionally a way to stand out. 
            • For "people" or targeting, plus segmentation and positioning, look and analyze potential, new, existing and repeat customers and users. 
            • "People" or targeting has almost always been left out of the traditional "Marketing Mix," almost every diagram includes the four P's with Product, Promotion, Place and Price.
            • Place "consumer" or "People" or "potential buyers" in the middle of a circle. Find information or data on them.
            • Add the other components in the nine P's. In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the buyer, "customer," or "People," in both planning ad implementation.
            • To understand your "People" or market segments, it may utilize many characteristics, including demographics, geographics, psychographics, behavioral characteristics and technographics, which may be a vital component or components of the 9P's of Marketing. 
            • To understand your "People" or market segments, it may utilize many characteristics, including demographics (such as age, family size, family life cycle, gender, income, occupation, education, religion, race, culture, generation, nationality, and social class), geographics, psychographics (buyers are on basis of psychological/personality traits, lifecycle, values), behavioral characteristics (needs and benefits, decision roles, user and usage-related variables, occasions, user status, usage rate buyer-readiness stage, loyalty status, attitude and multiple bases) and technographics (potential buyers may or may not have the software and computer skills. Think employees here too.) which may be a vital component or components of the 9P's of Marketing. 
            • Once a target market is chosen, the organization can develop its marketing strategies to target a market segment or marketing segments.
            • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a major first step. 
          3. Product and Services
            • It's the goods and service combination the firm offers to the target market ("People," including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
            • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
          4. Place (Distribution)
          5. Price or Pricing
          6. Promotion
          7. Partners:
            • Partnerships and teams that feel a connection to the work and the purpose are going to speak far more passionately together and to their “people,” and with far more influence.
            • Working with others and organizations which take part in an undertaking with another or others, in a business or company with shared risks and profits.
            • Also referred to as Alliances. 
            • With "Partners" and your Marketing efforts, it is vitally important to partner and align with firms that have similar corporate philosophies. Simple but complex and difficult, have agreed upon objectives and strategies.
          8. Presentation
          9. Passion
          For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

          Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC

          Here to assist. All the best.

          Tuesday, February 25, 2020

          Limited Time For Leap Year Promotions: This Saturday February 29, 2020

          We’re entering a new decade with a leap day this Saturday.

          It’s a time to drive a little more business into your store or service.

          How about 29% off, if your product or service could afford it.


          The last time was 2016 for a leap year promotion and it won’t occur again until 2024.

          For Krispy Kreme they are celebrating this year’s leap day by delivering free doughnuts to hospitals featuring the gimmick of the arrival of newborns on Saturday Feb. 29.

          For Lay's Potato Chips they will be giving free chips to those born on this year’s leap day. This seems like a dumb tie in since it’s months until the baby can eat the. May be for the parents?

          It is an extra trading day for making the cash register ring.


          For more on insights, ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007

          Specifically you will find them detailed at 9P’s/Nine P’s.

          Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 40+ stimulating questions and answers at Londre Marketing Consultants, LLC.  

          Monday, February 24, 2020

          Insight: Craigslist Hurt The Newspaper Business. Now It's Hurting, Too. Traffic Is Down.

          Craigslist is the digital classified ad platform that disrupted the newspaper classified advertising business. How big is Craigslist?

          It's big and is the No. 1 retail or commerce site in the U.S. and the No. 15 overall. 

          I know it's one of the first places I go to sell something. I go to Craigslist.

          But you need to be careful. There are stories that the wrong people may show up or try to scam you. 

          My sister was selling an exercise machine on Craigslist. I told her it works, but I wanted her to be careful. Especially how she responded to calls and emails. 

          The classified section was extremely profitable for the newspaper business. 

          Craigslist took all of that away. 

          Just read for just the second time Craigslist's revenues have declined. First in 2011 and now in 2019. Why? their audience is smaller, it's declined, but it's still at 384 million monthly visitors as of December, 2019. 

          For more on insights, ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.


          Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 40+ stimulating questions and answers at Londre Marketing Consultants, LLC.  

          Sunday, February 23, 2020

          Internal Marketing, Colloration And Communication, With The Nine P's Of Marketing

          Internal Marketing and the collaboration or communication between multiple departments can be a challenge when employees and their team members don’t understand the effect they have on the big picture. Or in other words marketing objectives, strategies and tactics. 

          Every department needs to understand how they influence potential customers or "People," in the 9P's of Marketing.

          Departments and employees need to meet and encourage the sharing of information around these objectives, strategies and tactics. 

          It's about creating and keeping customers. 

          One simple step is regular interdepartmental meetings headed by the leadership of all teams.
          Under "Partners" in my 9P's 

          Internal Marketing is the orienting and motivating of customer-contact employees and supporting service employees to work as a team to provide customer satisfaction. 

          Going back to the creating and retaining customers.  

          Do you need a better understanding of all areas of Marketing? My nine P's of Marketing give you a framework for understanding and success. 

          Do you need examples of strengthening your pillars of your brand strategy?  Branding?   

          Do you have the responsibility and the need to increase sales and overall revenue, for products and services?  

          I consult, teach and work as a Marketing, Business and Advertising expert using many Marketing concepts, standards of practice and practices, including the Nine P's/9P's of Marketing in court.

          As a brand manager, entrepreneur, business owner or advertising agency professional, do you need more business, Marketing and advertising insights? 


          Visit here for plenty of insights into Marketing. 

          The 9P's is a framework I created while working, teaching and consulting.

          The nine P's include targeting or "People," planning, product and services, promotion, pricing, partnership strategies, "Place," Passion and Presentation. Plus true, researched marketing insights and fun, insightful, advertising trivia.

          For the past 48 years, I have been a Marketing professional, a certified, credentialed Forensic Litigation consultant (CFLC), a Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach and give seminars on Strategic Marketing, the nine P's of Marketing, Branding, Super Bowl spots, Global Marketing, Promotion and Advertising. 


          I also give and present to MBA candidates, law schools and attorneys my "What is Marketing? What is Advertising?" lecture and talk.  I have plenty of examples. This semester I presented at Loyola Law School, Pepperdine University and Woodbury University. 

          Twelve years ago, I created and own the marketing objectives, strategies and tactics practice of the 9P's of Marketing. T
          he Nine P’s/9 P's of Marketing ©2007 augments the Marketing Mix or the 4P's (Product, Price, Promotion and Place) by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of a copyrighted Marketing concept. I've added "People," "Passion," "Planning" and "Partners" and "Presentation." 

          In the late 60's I was first taught in Marketing 307 at USC that the "customer," or potential purchasers, buyers are king or kings, but potential consumers are missing as one of the P's. With the addition of "People," I expanded and developed the additional concepts under the nine P's. 


          For marketing professionals, targeting or the "target market," "People," buyers, potential buyers and users are more prominent in my marketing model or theory. These potential buyers have their own "P."  It's "People," in the 9P's of Marketing. 

          Marketing is considered an expense and especially at the end of the year, going into the fourth quarter may be one of the first line items cut by companies when they are facing difficulties in the marketplace and tightening budgets. 

          The utilization of the 9P's of Marketing helps, develops and guides a company or a firm's marketing objectives, strategies, tactics and solutions. The Nine P's can be truly insightful, in many ways and in many possible tactics and actions. 

          They will help build revenue, manage costs, more effectively. 

          So, 
          you and others may ask "What is Marketing?" 

          Marketing is a planning and execution process that involves a product or service's attributes, research, distribution, pricing, partnerships or alliances, promotion and more. 

          In my Marketing presentations and talks, I detail that advertising is only a small percentage of the answers to marketing problems. All of the Marketing activities and tasks must work together to assure successful marketing practices. 
          Companies, firms and associations with the most effective marketing efforts try to thoroughly understand their potential purchasers, buyers and customers ("People") in your marketplace. 

          Companies and new product/service development pros create products and services to meet market needs. Solving consumer "problems." 

          These firms and others use marketing research and channels for understanding and communicating to market segments, a target market or audience ("People" in the 9P's of Marketing).

          In the study and practice of Marketing, Marketing managers and brand agents develop planning, objectives, strategies and tactics. 


          For any size firm and entrepreneurs, the 9P's of Marketing include important components, parts, elements, actions, tactics and efforts.  


          Let's start with planning, research, one of the nine P's and also with targeting, "People," one of the other nine elements or components:
          • Planning as in Marketing Planning and Research: 
            • Planning starts with researching and research. 
            • This element of planning in the nine P's is a method for achieving an end, and, looking at the eight other parts; your insights can start a detailed formulation of a program of action. I like using a phrase Benjamin Franklin supposedly once said:“If you fail to plan, you are planning to fail.”
            • Look at developing and transforming marketing objectives into marketing strategies to tactics. 
            • Marketing management and managers must make basic decisions on marketing targets (“People”), marketing mix, pricing, distribution, marketing budgets/expenditures and marketing allocations. 
            • Review dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas. And there's more under the other 9Ps of Marketing
          • People 
            • "People" or targeting has almost always been left out of the traditional "Marketing Mix," almost every diagram includes the four P's with Product, Promotion, Place and Price.
            • Place "consumer" or "People" or "potential buyers" in the middle of a circle. Find information or data on them. Add the other components in the nine P's. In Marketing, from my education, training, research and analysis plus testimony, there needs to be greater focus on the buyer, "customer," or "People," in both planning ad implementation.
            • Look and analyze your potential, new, existing and repeat customers and users. 
            • To understand your "People" or your market segments, you may need to utilize many characteristics, including:
              • Demographics (such as age, family size, family life cycle, gender, income, occupation, education, religion, race, generation, nationality, social class (is also sometimes put under psychographics.)
              • Geographics (By region, city, metro size, density, climate; plus, by countries and territories.)
              • Psychographics (Social class--Lower lowers to Upper uppers. Social class is also under demographics; Lifestyle-- achievers, strivers, and strugglers; Personality-- Compulsive, gregarious, authoritarian, and ambitious; Lifestyles/Attitudes/Interests and Opinions)
              • Behavioral (Occasions (regular occasions, special occasions, holidays, vacations); Orange juice for breakfast, Mother’s Day, Father’s Day; Benefits (quality, service, economy, convenience, speed---Quality, Time, Money); User status (nonuser, ex-user, potential user, first-time user, regular user); Usage rate (light, medium, heavy user); Loyalty status (none, medium, strong, absolute); Readiness attitude toward product (aware, interest, desire, intending to buy); Attitude toward product (enthusiastic, positive, indifferent, negative, hostile). 
              • Technographics or technographical characteristics. Understand your potential consumer. Remember, in the back of your mind, that the reason technology is phenomenal is because it displaces years, or centuries, of previous technology. Consumers may or may not have the skills. Think employees here too. The reason technology skills are transitory is because they will almost certainly be displaced, too.  Think employees here too, which may be a vital component or components of the 9P's of Marketing. 
            • Once a target market is chosen, the organization can develop its marketing strategies to target a market segment or marketing segments.
            • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a major first or second step, which may need for your firm to do more research and planning. . 
            • Product and Services: 
              • It's a product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
              • It's the goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
            • Place (Distribution): 
              • Consider, develop and review store and non-store options, e-commerce and “brick and mortar” factors, geographic considerations, objectives, strategies and tactics, including with your “Partners, too.” 
              • It's your offering of the right product at the right PLACE or location, at the right time, at the right price. It's the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives.  
            • Price or Pricing:
              • Simply it's the amount of money a consumer is willing to pay to obtain the product.  But "price" is so much more. “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
              • Pricing decision making involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions. Simply, all aspects regarding pricing
              • Pricing or "Price" also includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms. 
            • Promotion: 
              • I teach and consult that there are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities, under "promotion." . 
              • The activities that communicate the merits of the overall product include:
                • Personal Selling/ Sales Force: Sales persons. Your sales force. 
                  • Helpful consulting tip or hint: Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
                • Advertising is paid media. There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."  People used to plan their lives around TV, now they plan television around their lives.
                • Sales Promotion
                • Collateral Materials
                • Direct Marketing (also referred to as Action or Direct Response Advertising)
                • Interactive/Internet/Web, Digital Media, Social Media:  
                • Events and Experiences
                • Public Relations/PR
              • What some strategic questions under Promotion? 
                • What should your company promote? Strategic copy points, for your product or service.
                • Evaluate the eight different elements under Promotion and your brand's practices. Ask is there a better way? A different promotional mix. There has to be a better way. 
                • What are your costs in dollars and manpower or person power? Ask "Is there a different way or ways to budget, your promotional dollars?" 
                • Look at different strategic partners? Their costs?
                • To whom should you target and promote? Under "People/"Targeting, target market, audience with media falls here. Have you noticed that you may watch what you want to watch in TV programming when you want to watch it and anywhere, any screen? That affects media planning. 
                • You can differentiate with price. Discounting? Special sales? What economic and discount levels should you offer? Look at revenue versus costs. 
                • What form or combination of promotion should you offer? Features?
                • How frequent? Add media planning concern.  
              • Partners: 
                • Collaboration is a big deal here. Working with others and organizations which take part in an undertaking with another or others, in a business or company with shared risks and profits. Also referred to as Alliances. 
                • With "Partners" and your Marketing efforts, it is vitally important to partner and align with firms that have similar corporate philosophies. Simple but complex and difficult, have agreed upon objectives and strategies.
              • Presentation: 
                • This “P” or “Presentation” is the act of displaying, using, presenting, and putting forward any of your efforts utilizing the other 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
                • Be sure to look for real” product and service experiences. 
                • This "P" helps you enable consumers and “allowing” them to feel the brand. As part of "presentation," I also place “events and experiences” under Promotion. 
                • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with your potential consumers. 
              • Passion:
                • This "P" are those intense, driving or overmastering feelings, emotions in the planning, developing, implementing and executions of pricing, promoting, partnering, selling and overall marketing of products or services.

                For more on insights, ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.
                Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 40+ stimulating questions and answers at Londre Marketing Consultants, LLC.