New Services. New Products. New Business For Lyft and Uber. Delivering Small Packages and Groceries. Not Just People.

One of my nine P's of Marketing is: Products and Services.

Many times Marketers can’t always create customer value and build customer relationships only by themselves. They need the People, one of my nine P's. People or consumers want the products NOW. 

Uber and Lft are testing small parcel delivery with Wal-Mart. The rivals are bidding for Wal-Mart.  Uber is being tested by Wal-Mart in Phoenix and Lyft is being tested in Denver.

You see changes occurring in how marketers connect with their suppliers, channel partners and others. In this example it's Wal-Mart teaming up with ride-sharing companies, Uber and Lyft to deliver Wal-Mart sales to customers. 

Wal-Mart works closely with partners and alliances outside the firm, and with other company departments (inside partners). 

Partnership and cooperative agreements are formed that enable parties to bring their major strengths to the table and emerge with better planning, products, services, promotion, presentation, distribution and ideas than they could produce on their own.

Wal-Mart is using and testing ride-sharing companies such as Lyft and Uber to help Wal-Mart battle its grocery competitor, Amazon.

Under "Price." in the nine P's of marketing is the cost: $7 to $10 for standard priority delivery fees at Wal-Mart. 

Visit here for more insights into Marketing and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. 

The Nine P's of Marketing include these important components or elements:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• Strategic questions under Promotion::
• What should you promote?
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: 
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre MarketingConsultants, LLC. Here to help. All the best. 

How Do You Market And Promote A Building? Add Revenue? Try Adding A New Product, Skyspace In Downtown Los Angeles. .

Here's another example under Product in the 9P’s of Marketing. 

How do you as a brand manager, leasing agent, building owner or marketing manager promote a building?  There are many ways. 

Add Revenue?  Try Adding Skyspace. 

Yesterday during opening week we experienced OUE Skyspace LA. 

From nearly 1,000 feet above the city in the U.S. Bank Tower, Skyspace LA let us see and experience LA from the 70th floor. 

Added to the observation deck is the Skyslide, a 45-foot, outdoor, glass slide.That's a differentiation factor. 

Visit here for more insights into Marketing and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. 

The Nine P's of Marketing include these important components or elements:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services. Skyspace and Skyslide are not tenant improvements but they add revenue to the building. There's a separate opening on the side of the building.  
• Place (Distribution) Downtown Los Angeles. 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• Strategic questions under Promotion::
• What should you promote?
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: 
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

Demarketing. Is Brazil Using This Marketing Strategy Prior to The Olympics?

Putting a few unrelated thoughts on Marketing and Brazil with the Olympics together. 

What is "demarketing?" Doesn't seem there is much positive hype prior to the Olympic games. 

Under my 9P's of Marketing I define "Demarketing" as any Marketing effort, strategy and tactic aimed at discouraging and/or decreasing demand for a product which a company or entity (country) cannot supply in large-enough quantities, or it does not want to supply in a certain region where the high costs of distribution or promotion allow only a too little profit margin. Obvouisly Brazil wants to provide.  But tactics and events keep providing negatives

Common “demarketing” strategies include higher prices, scaled-down Promotion, promotional message changes and product redesign. 

Some owners, brand managers and marketing managers seek fewer customers and decrease demand for their product or service. National parks such as Yosemite want fewer visitors during their summer months. Power companies have trouble meeting energy demands during peak periods. 

Companies can plan and implement demarketing practices to shift demand or to reduce the number of customers. Demand for the Olympics seem to be decreasing.  

I added today July 21st another addition to my list:

• U.S. intelligence officials are issuing warnings to Americans traveling to the August Olympic Games in Rio and other destinations abroad.
• Brazil's federal police and authorities said after the arrests on July 21st that ten Brazilians were allegedly linked with the Islamic State. They were alleged to be planning terrorist acts. This is now two weeks before the start of the Olympic Games in Rio. 
• Previous list includes: 
• Political instability
• Hacking/proprietary information stored on electronic devices is at high risk for theft by cyber criminals. There is a promotional campaign called "Know the Risk; Raise Your Shield.'' 
• Zika virus
• Contaminated water
• Theft and Danger
• Lack of good, available tickets
• Crowds
• Security

Visit here for more insights into Marketing and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. 

The Nine P's of Marketing include these important components or elements:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• Strategic questions under Promotion::
• What should you promote?
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: 
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

The Steve Jobs' Book is Spectacular. Addding The 9P's Of Marketing.

I have posted parts of this before four years ago. 


STEVE JOBS by Walter Isaacson is a spectacular book about marketing, business strategies, relationships, building a brand and advertising. With 140 interviews, the author packs a lot of information. The book is better than the two recent movies. 

The reading contains perfect business strategies and insights for the classroom, the courtroom and client boardrooms. Here’s an excellent quote, when Apple’s market share was near 4% around 1997: “We’re trying to get back to the basics of great products, great marketing, and great distribution.” 

Plus I like this one, too, which is later during rebuilding the brand: “The mark of an innovative company is not only when it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.”

I’m going to use the concept of the 9P’s in Marketing to highlight Steve Job’s actions, objectives, strategies and tactics. (I own a copyright for this concept, the Nine P’s/9 P’s ©2007, which augments the Marketing Mix and the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy):

Planning

• Steve Jobs: His management philosophy, after his first round and return to Apple was “Focus.”
• Steve: “If he’s decided that something should happen, then he’s just going to make it happen.”
• Steve: “No, because customers don’t know what they want until we’ve shown them.” Plus “The journey is the reward.”
• Mike Markkula, a father figure and business strategist to Steve: “Your goal should be making something (starting a company) you believe in and making a company that will last.”
• Mike Markkula: “…lasting companies know how to reinvent themselves.”
• The word, Apple, in naming the company. Signaled friendliness and simplicity. The word “apple” took the edge off the word “computer.” “Plus, it would get us ahead of Atari in the phone book.”
• Steve’s design philosophy: “Simplicity is the ultimate sophistication.”
• From 1998: at San Francisco Macworld: “Think Profit.”

People/Prospects (Target market consists of a set of buyers who share common needs or characteristics that the company decides to serve. Market targeting can be carried out at several different levels.)

• Steve Jobs: “A person was either a hero or a bozo; a product was either amazing or s---.”
• President Rutherford Hayes had said when first shown a telephone: “An amazing invention, but who would ever want to use one?”
• The first five store managers of Apple stores went through the Ritz-Carlton training program.
• ”On the day Steve Jobs unveiled the Macintosh, a POPULAR SCIENCE reporter asked Steve, what kind of marketing research he had done. Steve responded: “Did Alexander Graham Bell do any marketing research before he invented the telephone.”
• In 2005, 825 million mobile phones were purchased from grammar schoolers to grandmothers.
• Londre: Remember that your company’s employees are a target market.
• “Sculley believed in keeping people happy and worrying about relationships. Steve didn’t give a s---.”

Product (A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. — Kotler)

• Steve Jobs: “He believed that for a computer to be truly great, its hardware and its software had to be tightly linked.”
• “In many consumer product companies, there’s tension between the designers, who make a product look beautiful, and the engineers who need to make sure it fulfills its functional requirements.”
• Dieter Rams: “Less is better.”
• Steve said “I love it when you can bring really great design and simple capabilities to something that doesn’t cost much.” (Price)

Price

• Steve Jobs: “…later admitted he had overdesigned and overpriced the Cube, just as he had the NeXT computer.”
• Steve Jobs: Set the price they wanted for their wares in the iBooks Stores, and Apples would take 30%.”
• Sculley to Steve Jobs on the Macintosh: “He could have the $1995 price or he could have the marketing budget for a big launch, but not both.”
• ”In 2010 one of the original Apple I computers sold at auction by Christie’s for $213K.

Promotion (The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include: Personal Selling/ Sales Force; Advertising; Sales Promotion; Collateral Materials; Direct Marketing, also referred to as Action or Direct Response Advertising; Events and Experiences; Public Relations.)

• Think Different: They wanted a brand image campaign, not a set of ads featuring products. It was designed to celebrate not what computers could do, but what creative people could do with the computers “It was about creativity.” By the way, different was used as a noun, as in think victory.
• “Why 1984 won’t be like 1984.” Selected by both TV GUIDE and ADVERTISING AGE as the greatest spot of all time.

Place/Distribution

• “Real artists ship.”
• Tim Cook: Reduced the number of Apple’s key suppliers from a hundred to twenty-four.
• Steve Jobs: “Apples stores should have only one entrance.” Plus must be in malls and on Main Streets.

Partners

• On the graphic interface, Xerox accepted. It agreed to show Apple its new technology and in return got to buy 100K shares at about $10. Nolan Bushnell was asked by Steve to put $50K into Apple in 1976 for a minor equity stake. He said no.

Passion

• Steve Jobs: “…how it was exciting it was to connect art with technology.” And “Great art stretches the taste, it doesn’t follow tastes.”
• “There was a hole in him, and he was trying to fill it.”

Presentation

• To Steve Jobs, the Apple voice had “a distinctive set of qualities: Simple, declarative and cleanness.”
• Alex Haley once said that the best way to begin a speech is “Let me tell you a story.”
• Catmull/Pixar’s president: “Steve had this firm belief that the right kind of building can do great things for a (company’s) culture.”
• On Lasseter/Pixar: “As a guide on the Jungle Cruise ride at Disneyland. …Taught him the value of timing and pacing in telling a story; an important but difficult concept to master when creating, frame by frame, animated footage.”
• “One of Steve’s numbers was to stare at the person he was talking to. He would stare into their eyeballs, ask some questions, and would want a response without the other person averting their eyes.”

As Walter writes: “Steve Jobs was abandoned, chosen and special.

 In 2010, Apple had just 7% of all of the revenue in the personal computer market, but grabbed 35% of the operating profit.

How’s that using the Marketing practices of Planning, Product, Promotion, People (Segmentation/Targeting/Target Marketing), Pricing, Place/Distribution, Partners, Passion, and Presentation. 

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre MarketingConsultants, LLC. Here to help. All the best. 

When A Product Or Service Isn't A Product Or Service? Fake, Bogus, Fraudulent Tickets For Hamilton And More.

The hottest ticket in the world at a great price? 

Probably Hamilton? Yes. Price, probably, No.

The following with the 9P's of marketing applies to ticketing scams which can be for the theatre, sporting events, concerts and more. This post blends "Price," "Product," "Presentation" and "Place" under the nine P's of Marketing. I'd add "Partner" with ticketmaster. 

Face value is $139 to $177.  What can you pay for Hamilton? Read and pay on.  

You might see a barcode, a location, a price, and the words "ticketmaster?" Is it a ticket?  

Maybe?

Fans are getting burn by fake tickets.

Tickets can range up to a thousand, $2650, up to $2778 each.  

Some key words?  Watch out for fake, fraudulent tickets especially on craigslist.com.

But it isn't just counterfeit tickets. Theatre goers might see a real ticket but the ticket buyer may have printed two tickets for each one.  

More key words?  The first person who shows up at the theatre will get the seat. Others are out on the street. 

Visit here for more insights into Marketing and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. 

The Nine P's of Marketing include these important components or elements:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• Strategic questions under Promotion::
• What should you promote?
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: 
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre MarketingConsultants, LLC. Here to help. All the best. 

Raider Stadium In Vegas: $750 Million In Public Funds. Is This A Headline Or Copy Points Included in The Marketing And Promotion?

Regarding the new, proposed Raiders stadium in Las Vegas, the record breaking $750 Million in public funds will set a record for taxpayer contributions to the NFL stadium. Really.  

While it will in part be funded by a hotel tax, does this make sense? Will it really matter to the citizens and others in Vegas to spend on the building of a football stadium? 

$750 Million. For a Stadium. For a multi-million dollar, billionaire family. Really. 

Visit here for more insights into Marketing and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. 

The Nine P's of Marketing include these important components or elements:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• Strategic questions under Promotion::
• What should you promote?
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: 
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

Marketing Input On People, Segmentation And Targeting, Plus Your Employees Under The Nine P's Of Marketing

Under the 9P's of Marketing, "People" are your prospects, potential purchasers, purchasers or called your "target market." 

You want to start by connecting the dots about your potential consumers and actual consumers. Activate these insights using all of the characteristics of the different segments to all of your channels. 

Marketing research has come to the fore, as organizations are tapping into customer data and consumer insights not only to better connect with their “People,” target markets/audiences, but also to develop the “right,” winning business strategies. 

Potential and actual buyers or purchasers start with accurate, comprehensive data that works across all channels to help the company identify audience and buyer attributes to target precisely. 

It’s your set of buyers/purchasers, which is named a “target market;” a set of buyers who share common needs or characteristics that the company decides to serve. Market targeting can be carried out at several different levels. 
I present that defining a target market requires market segmentation; the process of segmenting the entire market as a whole and separating it into manageable units based on these characteristics:

• Demographics
• Geographics
• Psychographics
• Behavior
• Technographics or technographical  traits/characteristics.

Segmentation is an important Marketing concept; the market segmentation process includes: 

• Targeting these segments in the market based on those characteristics.  Checking to see whether any of these market segments are large enough to support the organization's product. And once a target market is chosen, the organization can develop its marketing strategies to target this market.

What still may be missing in the research and its evaluation is the critical recognition that there may be a link between service quality and profitability. Some customers are more profitable than others.

There’s an expression or letters: “KYP,” it refers to “Know Your People.” I understand, teach and use this two different ways. 

• Two sides of the same coin. Know who your target is and segment the potential buyers, using the different segmentation analysis. But also know your employees. Know their skills and understanding of your objectives, strategies and tactics. Bottom line: how do they or the company communicate, interact and relate to your “People.”

Here's a twist on both “People” and “Presentation,” in the 9P’s. Harvard Business Review wrote about Southwest Airlines where customer service is strategically important. For the best talent and employees, SWA states that they hire less than two percent of their total job applicants. They want to hire employees or their “people” for the right values. 

That is how they build one of their segments of “People,” their own employees. They want a respectful, ambitious and passionate workforce. It’s the employees who present the SWA to their “people” or targets/potential customers. 

Here's another twist: Wal-Mart last year decided to increase wages for its US workers . WM has retained more employees, improved customer service and increased traffic/sales and maybe revenue. For sure, their same-store sales have increased. 

Visit here for more insights into Marketing and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. 

The Nine P's of Marketing include these important components or elements:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• Strategic questions under Promotion::
• What should you promote?
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: 
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.


Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre MarketingConsultants, LLC. Here to help. All the best. 

Over Promise, Under Deliver. Part Of Promotion, Planning (Research) And Product: The 9P's Of Marketing.

As a client, Marketing Manager, Marketing Director, VP Marketing & Communications and as an account executive, account manager, account supervisor, management supervisor and VP in marketing and advertising, I was taught to "Under Promise and Over Deliver." My training would have started at USC in 1967, especially in the 70's and 80's with Grey Advertising and that training continues today.  But now I present that motto much more than receive it. 

Each semester I have and continue to make presentations at USC, CSUN, grad schools, law schools,  and Pepperdine. Last two semesters I have presented "What Clients Should Expect," and I include "Under Promise and Over Deliver" and not to "Over Promise and Under Deliver." I include many examples. 

So for today I have four unrelated subjects.

First: Stephen A. Smith on ESPN is now 0-for-6 picking the NBA Finals champion. He picked wrong again this year by picking the GS Warriors.

Second: P&G has used the line "The ultimate perfect dose," for TIDE but they are finding out that consumers of TIDE need to understand the difference between a lnormal load of clothes, a large load of clothing and a extra-large load. Sometimes it take more than two or three pods of TIDE, but this is the company that prides itself on living with consumers. Researching shoppers, consumers and users. .

Third: Starbucks may be under delivering on its lattes. A lawsuit says that the chain's lattes are 25% smaller than the menu claims.  Starbucks may be failing to fill its coffee cups, to the top. 

Fourth: P&G promotion and advertising for Charmin didn't live up to the claim of "More Go's Pre Roll." They could not substatiate their claims. 

Visit here for more insights into Marketing and Advertising strategies and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. 

I own a copyright for this concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems and opportunities in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's can be insightful. 

In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. 

The Nine P's of Marketing include these important components or elements:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product and Services 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• Strategic questions under Promotion::
• What should you promote?
• To whom should you promote?
• What economic and discount levels should you offer?
• What form of promotion should you offer? Features?
• How frequent?
• Partners: 
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
• Passion:
• Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre MarketingConsultants, LLC. Here to help. All the best.