First, "What is Watchbait?"
- It's video content that omits information or utilizes misleading headlines, captions, thumbnails or video imagery and messaging to lure or mislead viewers into watching or engaging with the video.
It's gotten more important to talk about with the new guidelines by Meta. Meta says drive traffic or readership without Watchbait.
Don’t deceive, omit information, sensationalize or use a titles or headlines for video Marketing
You, video marketers, should take note.
For you video marketers. Meta has had enough and has announced new rules as a crackdoiwn on watchbait.
you want to play by the rules, Meta's new rules are here.
should want headlines, titles and descriptions to be appropriate and accurate. They
and the thumbnails need to be clear.
don’t rely on missing information Don’t exaggerate or sensationalize. Don’t
present fake stories or incidents.
marketers take note.
“These tactics can be deployed in any part of the post or video,
including the text, thumbnail, or content of the video, and ultimately are used
to lure or bait people into watching the full video.”
For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.
Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC.