Holiday Shopping With Pent-Up Demand? Put This Under "Experiences And Holiday Events," in The Nine P's.

You can just feel that shopping for the holidays 2021 is going to be different than last year.

Pent-up demand? Celebrate? 

To your insights, I’d add this week-long November promotion for YouTube and others under “Products,” “Partners,“ “Place,” “Presentation” and more, under my 9P’s of marketing to the mix.

Blending YouTube and the shopping of products for the holidays, featuring Walmart, Verizon and Samsung.  It’s about holiday shopping and promotion.

What? A week-long live shopping event starting November 15th.

YouTube has named it “The Holiday Stream and Shop,” where YouTube viewers will see new products promoted and see and hear limited-time offers, too. Add "Price" in the 9P's

YouTube has dipped their foot into previous shopping ideas and shows or concepts such as their promotional involvement in naicare company “Simply Nailogical” and skin care line by Hyram.

Mark your shopping calndars for two weeks from today.

More insights into true Marketing and advertising practices and examples? Including smart Marketing trivia?  Visit right here. 

I am a senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's of Marketing. 

I own a copyright for the Nine P’s/9 P's of Marketing ©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. They were created for the digital age. 

In Marketing, the "customer," or potential consumers should be the center of the universe or "king," but they are missing in the 4P's. I feel from my study and research that there needs to be more focus on the "Customer," or "People." "People" or market segments, which utilize demographics, geographics, psychographics, behavioral characteristics and technographics, are vital, learning components of the 9P's.

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, brand, advertising and marketing managers develop plans, strategies and tactics. The Nine P’s include these important concepts, practices and components:

• People (Segmentation and Targeting)
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution)
• Price: 
• Planning
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences:
• Interacting with the brand. An experience can be much more impactful than an exposure or an impression. Events, promotions, pop-ups, one on one, influencer marketing, and/or face-to-face engagements are delivering consumers to encounter, “experience,” and interact with the product or the service, usually prior to buying. 
• Also known as “experiential promotion and/or marketing.”
• Public Relations/PR
• Partners
• Presentation: 
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Selling Burgers, Ecology, Kid Meals, Toys and Discovery’s Animal Planet?

Burger King v. McDonald’s but it was McDonald’s getting ahead of their competitior with their announcement of McDonald’s new eco-friendly Happy Meals toys. 

This is about a tie-ins. The Burger King Jr. meals include “eco-friendly” kids toys with animal themes, from or with Animal Planet. 

I'm creating a marketing example, with competitors, for my school presentations using the nine P’s of Marketing.

With Burger King and thier King Jr., I’d add or list “Promotion,” and “Partners,” under the 9P’s of Marketing to kid-meal “Product.” Add kids and you have targeting or “people,” generating more awareness to a different target.

The King Jr. Meals at BK include six books spotlighting different animal themes, such as pets, oceans, safaris, endangered animals and more.

Animal Planet is also working with Target.

In Marketing, the "customer," or potential consumers should be the center of the universe or "king," but they are missing in the 4P's.

For Burger King they are working with Animal Planet to reach parents and for them to take the kids to BK for eco-friendly toys which may appeal to parents more than kids. 

I feel from my study and research that there needs to be more focus on the "Customer," or "People." "People" or market segments, which utilize demographics, geographics, psychographics, behavioral characteristics and technographics, are vital, learning components of the 9P's.

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, brand, advertising and marketing managers develop plans, strategies and tactics. The Nine P’s include these important concepts, practices and components:

• People (Segmentation and Targeting)
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution)
• Price: 
• Planning
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• Partners
• Presentation: 
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. 

The World's Largest Or Biggest Advertiser Has What Unique Characteristic About Their CEO?

We are talking $11.5 Billion im Marketing and advertising spending.

It's been decades.

It's about P&G.

It's about a longtime finance executive.

It's Jon Moeller.

He will be the first in decades to be P&G's CEO who hasn't been a brand manager.

What's a brand manager? 

• He or she is responsible for ensuring that the products, product line or mix will resonate with current and potential customers. They look at marketing trends, the competition, proiduct, place, price, marketing partners, promotional ddecisions in the marketplace.

Plenting of branding and marketing decisions by a brand manager. Need more insights into true Marketing and advertising practices and examples? Including smart Marketing trivia?  Visit right here. 

I am a senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's of Marketing. 

I own a copyright for the Nine P’s/9 P's of Marketing ©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. They were created for the digital age. 

In Marketing, the "customer," or potential consumers should be the center of the universe or "king," but they are missing in the 4P's. I feel from my study and research that there needs to be more focus on the "Customer," or "People." "People" or market segments, which utilize demographics, geographics, psychographics, behavioral characteristics and technographics, are vital, learning components of the 9P's.

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, brand, advertising and marketing managers develop plans, strategies and tactics. The Nine P’s include these important concepts, practices and components:

• People (Segmentation and Targeting)
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution)
• Price: 
• Planning
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• Partners
• Presentation: 
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Deception? Brand And “Presentation,” Under The 9 P’s Of Marketing.

When endorser is an actual user?

It's about advancing the brand but not in a lawful way. Making up letters, reviews, testimonials. 

Deception. Unfair. Unreal. Unlawful. Misrepresentation.

The FTC is warning advertisers of creating fake reviews and endorsements.

We can see more truthful reviews. That’s what the FTC wants.  It’s about online, phony, fakery.

It’s about deceiving consumers or “People” in my nine P’s.  700 companies have been alerted.

From FTC’s Serena Viswanathan, she said:

• “Companies use endorsements and testimonials in many forms to advertise and market their products and services, both in traditional and social media, as well as in the form of online reviews. ”  But are they real? FTC   is looking at “notice of penalty offenses” letters.  widely, and isn't suggesting that the recipients engaged in deceptive or unfair conduct.

Civil penalties can add up, to $43,792 per violation.

More insights into true Marketing and advertising practices and examples? Including smart Marketing trivia?  Visit right here. 

I am a senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's of Marketing. 

I own a copyright for the Nine P’s/9 P's of Marketing ©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. They were created for the digital age. 

In Marketing, the "customer," or potential consumers should be the center of the universe or "king," but they are missing in the 4P's. I feel from my study and research that there needs to be more focus on the "Customer," or "People." "People" or market segments, which utilize demographics, geographics, psychographics, behavioral characteristics and technographics, are vital, learning components of the 9P's.

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, brand, advertising and marketing managers develop plans, strategies and tactics. The Nine P’s include these important concepts, practices and components:

• People (Segmentation and Targeting)
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution)
• Price: 
• Planning
• Promotion: 
• Where fake and real review are found. 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• Partners
• Presentation: 
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. 

What's A Tom Brady Football Worth? 2021 versus 2022?

Hey, fans, Brady's coming back. 

Update on March 14th, that football isn't worth as much especially since it's not his last big time touchdown when he plays in the fall of '22. 

One used on Sunday it is estimated to be worth $500000.

So it's not priceless, but the 600th TD pass yesterday by Brady to Evans was given to a fan and the Buccaneers helped negotiate getting it back.

Estimated to be worth $500K. 

To the fan, the Buccaneers traded a $1K gift card for team stuff, another football, a signed Tom Brady jersey and Tom says he will throw in a helmet, a couple of jerseys or some other stuff. 

How about adding lifetime upgraded season tickets?

I can buy a NFL Wilson football for under 20 bucks. 

Put this under "Product," In the 9P's of Marketing. I'd add "Place," and "Presentation," too.

More insights into true Marketing and advertising practices and examples? Including smart Marketing trivia?  Visit right here. 

I am a senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's of Marketing. 

I own a copyright for the Nine P’s/9 P's of Marketing ©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. They were created for the digital age. 

In Marketing, the "customer," or potential consumers should be the center of the universe or "king," but they are missing in the 4P's. I feel from my study and research that there needs to be more focus on the "Customer," or "People." "People" or market segments, which utilize demographics, geographics, psychographics, behavioral characteristics and technographics, are vital, learning components of the 9P's.

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, brand, advertising and marketing managers develop plans, strategies and tactics. The Nine P’s include these important concepts, practices and components:

• People (Segmentation and Targeting)
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution)
• Price: 
• Planning
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• Partners
• Presentation: 
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Connecting SNAP Stock Drop, “Place,” “People,” “Promotion” And Ad Revenue Drop, With 9P’s Of Marketing?

"Place" is distribution and supply chain issues.

Promotion is promotional ad, ad dollars for the ads on Snap, Facebook, Goggle.

People is potential customers and targeting.

They all came together last week in the Snap stock crash (down about 18 dollars). The crash or stock drop  was blamed on “supply chain issues,” holiday gift delivery delays and Apple’s data privacy policies affecting Facebook, Google and more.

These Aplle privacy issues are affecting ad revenue which is “promotion.”

 A lot of billiard ball shots and colliding going on, going into the holiday season.

More insights into true Marketing and advertising practices and examples? Including smart Marketing trivia?  Visit right here. 

I am a senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's of Marketing. 

I own a copyright for the Nine P’s/9 P's of Marketing ©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. They were created for the digital age. 

In Marketing, the "customer," or potential consumers should be the center of the universe or "king," but they are missing in the 4P's. I feel from my study and research that there needs to be more focus on the "Customer," or "People." "People" or market segments, which utilize demographics, geographics, psychographics, behavioral characteristics and technographics, are vital, learning components of the 9P's.

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, brand, advertising and marketing managers develop plans, strategies and tactics. The Nine P’s include these important concepts, practices and components:

• People (Segmentation and Targeting)
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution)
• Price: 
• Planning
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• Partners
• Presentation: 
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. 

The Role of an Expert Witness?

What is the role of an expert witness? 

In the American judicial system, the role of an expert witness is “to assist the trier of fact (judge or jury) to understand the evidence, or determine a fact at issue.” (Federal Rules of Evidence, Rule 702). An expert can be qualified “through knowledge, skill, experience, training or education.” (Federal Rules of Evidence, Rule 702).

The role as an expert is to tell the truth, transmit “specialized knowledge” and render an opinion or opinions.

You are communicating ideas, practices and concepts in a clear way to the judge and jury. Helping people understand. 

That is one of the reason I teach, consult with my clients and have the job of an expert witness.  For 19 years, I have been a senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's of Marketing. I own a copyright for the Nine P’s/9 P's of Marketing ©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. They were created for the digital age. 

In Marketing, the "customer," or potential consumers should be the center of the universe or "king," but they are missing in the 4P's. I feel from my study and research that there needs to be more focus on the "Customer," or "People." "People" or market segments, which utilize demographics, geographics, psychographics, behavioral characteristics and technographics, are vital, learning components of the 9P's.

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, brand, advertising and marketing managers develop plans, strategies and tactics. The Nine P’s include these important concepts, practices and components:

• People (Segmentation and Targeting)
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution)
• Price: 
• Planning
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• Partners
• Presentation: 
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Is a Super Bowl Spot Worth $216,667 A Second? It Costs $6.5 Million For A :30? Another Sunday Leading to Super Bowl Sunday February 13th.

Every year I analyze the TV spots used in the Super Bowl. 

Their approximate cost is $6.5 Million, each, or $216667 a second and that's for just for the time. No creative or production.

I look for an analysis of branding, media and creative planning plus looking at the eight components of promotion in the 9P’s of Marketing.

There are many alternatives, looking at the parts of “Promotion” and the 9P’s, in spending $6.5 Million in other areas to promote. 

Clients could use the money for:

• More Planning. More or better or more continuous Marketing research
• Change or lower prices
• Discounts. Coupons.
• Sales Promotion, look at instore. 
• Increased distribution
• More PR
• Free gift with purchase
• Add more or better customer service
• New product development
• Better website
• More digital or social media
• More people on phone at call center. 
• More sales people
• Faster delivery and distribution

 Marketers, agencies and media companies make costly, high-risk decisions. These are expensive costs and financial, spending decisions.

Ultimately, it is about generating SALES.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. 

2021, With Covid And Pandemic: Halloween Isn’t Just for Kids, With Retailers, And The Little Monsters.

Welcome, Halloween, and Marketing fans. Halloween has been getting more popular, infused with its symbols and scary stories.

This year will be like no other. Plus, last year ---what could have been?  Halloween would have had plenty of parties since it was Saturday night, October 31^st. Hey, again on a Saturday. Hey. 

According to the National Retail Federation (NRF), Halloween is usually a $8 Billion holiday of spending. It’s been reported as our second highest holiday in spending, after Christmas.  

It has appeared in past years that, with the exception of those who never turn on their lights for trick or treaters, more adults than ever celebrate this holiday. Party time? 

Last year, candy companies hadreceived some stop or "don't send me so much" orders since the COVID-19 pandemic hit. The pandemic affected shopping and there will be less candy looking like Halloween items because if they don't sell they will have to be discounted. 

Brand manager and shoppers making decisions. Two sides of the Marketing equation.

I see more candy for families and less of those individually-wrapped candies at the stores. parents and others ae still thnking about Halloween?  

Retailers will display and feature Halloween products this year, targeted to all age groups. 

Again tough timing. Difficult decision making. Retailers have already ordered their wares this past spring and summer, during the pandemic, hoping or begging, for sure, that their Halloween cash registers rings.

What will sell? 

In the past we’ve had Halloween movies, greeting cards, screensavers, joke items, party supplies, costumes, games, as well as Halloween safety supplies.  But it’s hard to celebrate with masks. Or are you already prepared your costume?  I found plenty of costumes celebrating Squid Game characters, Adult Barbie, Mulan, Frozen II, Black Widow, Minions, Marshmello, and Baby Gizmo.

In overall Halloween sales, this year may rival the depressing 2007-2010 financial meltdown. It may not be as safe going into neighborhoods, door to door.

Investors and financial analysts know the retail October sales featuring Halloween will be bad, or low.But may not be as bad as last year. 

What will the costumes be? Biden?  For sure not anything racially insensitive.

One thing I’ve talked about in my classes is the fact that Halloween is now an adult reason to party.  Do a Google search for costumes and you may discover more references for adults than for little guys.

Last year, adults were also looking beyond basic gear; the search term "sexy Halloween costume" has surged over the past several years.

To kick off your Halloween party conversations, socially distancing, for sure, let’s do a little background.  In 731 A.D., November 1 was declared All Saints' Day (All Hallows Day). October 31 then became All Hallows Eve, in time shortened to "Halloween."   

This is may be our weirdest annual celebration, and is even stranger than it seems. 

Halloween is celebrated all over the U.S., it isn’t patriotic or historical. Unlike Easter, Passover or Christmas, Halloween is not associated with any specific religion, yet it weaves spirituality, life and death together with candy.

And while it spans all cultures now, some elements of Halloween have a distinctively Native American or Indian heritage.  

Unknown to Europeans before Columbus, the pumpkin is one major symbol or image, along with squash, beans and maize. Corn appears in the form of candy corn and the corn stalks used to decorate porches and tables.  The original European jack-o'-lantern, interestingly, was a turnip. 

Grocers must have loved those additional sales.

Halloween activities are related to early American harvest festivals, with apple bobbing, hayrides, and games to find a date. The custom of trick or treating was introduced to lessen the number of pranks even in the most conservative rural communities.  

The words “Trick or Treat” didn’t appear in the files of Merriam-Webster until the early forties and the practice coincided with population shifts from rural to urban and suburban developments.

One additional thought? The overriding concept will be: It may not be Halloween without its cartoon characters, monsters and ghosts that will frighten moms---No, it will be the fear of Covid-19 or of disappointing their little monsters.  

With or without masks and vaccine/booster shots for the adults 

Need a deeper intuitive understanding into "real" Marketing?  

As a brand manager, entrepreneur, business owner or advertising agency professional, do you need deeper intuitive understandings into business activities, Marketing and advertising? 

Visit here for plenty of observations and insights into "real" Marketing. 

I created the 9P's. It's a Marketing framework; it includes multiple strategies and tactics including targeting or "People," planning, product and services, promotion, pricing, partnership actions, "Place," "Passion" and "Presentation." Plus true, researched marketing insights, understandings and fun, insightful, advertising trivia.

For the past 48 years, I have been a Marketing professional, a certified, credentialed Forensic Litigation consultant (CFLC), a Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach and give seminars on Strategic Marketing, the nine P's of Marketing, Branding, Super Bowl spots, Global Marketing, Promotion and Advertising. 

Let's start with planning, research, one of the nine P's and also with targeting, "People," one of the other nine elements or components:

• Planning or Simply Marketing Planning: 
• Planning starts with research and researching. Simple or complex observations. 
• This element of planning in the nine P's is a method for achieving an end, and, looking at the eight other parts; your insights can start a detailed formulation of a program or plan of action. I like using a phrase from Ben Franklin; he supposedly said "Failure to plan is planning to fail."
• People 
• This is targeting or "People;" it has almost always been left out of the traditional "Marketing Mix," almost every diagram includes the four P's with Product, Promotion, Place and Price. No "People." 
• Demographics (such as age, family size, family life cycle, gender, income, occupation, education, religion, race, culture, generation, nationality, and social class).
• Geographics
• Psychographics (buyers are on basis of psychological/personality traits, lifecycle, values)
• Behavioral characteristics (needs and benefits, decision roles, user and usage-related variables, occasions, user status, usage rate buyer-readiness stage, loyalty status, attitude and multiple bases) and
• Technographics (potential buyers may or may not have the software and computer skills. 
• Think employees here too, which may be a vital component or components of the 9P's of Marketing. 
• Product and Services: 
• Place (Distribution): 
• Price or Pricing:
• Promotion: 
• I teach and consult that there are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities, under "Promotion." . 
• Personal Selling/ Sales Force: Sales persons. Your sales force. 
• Advertising is paid media. 
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• Partners: 
• Presentation: 
• Passion:

For more on insights, ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. 

Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 40+ stimulating questions and answers at Londre Marketing Consultants, LLC.  

Car Prices Are Popping: Blending People, Car Dealers And Price, Nine P's Of Marketing, Leading To Inflation.

There’s pressure on prices. Car prices. 

Prices may be a key positioning factor and must be decided in relation to the target market, the product and service assortment mix, the competition and other factors. All retailers would like high turns x earns (high volumes and high gross margins), but the two don’t usually go together. 

Have you seen the inflation and inflated prices for cars, used and new, plus for used or new car parts.

Using my 9P’s, I’m seeing car dealers paying record prices for used cars.

And who do these car dealers sell to? Consumers and “people” at higher prices. It takes about a month or two to hit the car lots.

The jump was 5.3% in the prices dealers are paying for used cars in the wholesale market, August to September. 

We all have heard that used car prices have soared since the pandemic. And the lack of new car availability has affected thise prices and products going up. 

The demand for personal vehicles is high. 

More insights into true Marketing and advertising practices and examples? Including smart Marketing trivia?  Visit right here. 

I am a senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's of Marketing. 

I own a copyright for the Nine P’s/9 P's of Marketing ©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. They were created for the digital age. 

In Marketing, the "customer," or potential consumers should be the center of the universe or "king," but they are missing in the 4P's. I feel from my study and research that there needs to be more focus on the "Customer," or "People." "People" or market segments, which utilize demographics, geographics, psychographics, behavioral characteristics and technographics, are vital, learning components of the 9P's.

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, brand, advertising and marketing managers develop plans, strategies and tactics. The Nine P’s include these important concepts, practices and components:

• People (Segmentation and Targeting)
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution)
• Price: 
• All aspects regarding pricing. The amount of money a consumer is willing to pay to obtain the product or service. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  “Price” decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
• Planning
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• Partners
• Presentation: 
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Under Attack, So What Do You Do As A Brand Manager? Change The Logo?

Add tagline or lines too.

Please. Really. At a time like this? 

Nielsen is under attack. So what do they do? They do change their logo and tag line: 

“Powering a better media future for all people.” And they add “Nielsen: Audience is Everything.”.

Nielsen says its new colorful logo is “playful, optimistic and smart.”

But plenty of questions. Plenty of issues:

• Under attack for its TV measurement issues and figures.
• The Media Ratings Council which audits and accredits media measurement, suspended the accreditation of Nielsen’s national TV service.
• The TV network advertising trade group, VAB said there was 2% to 5% undercounting of TV usage during the pandemic.
• Nielsen spun off its marketing data division, Nielsen Global Connect.

Could the timing is off. They need to improve its products and services/. Improve the perception. 

More insights into true Marketing and advertising practices and examples? Including smart Marketing trivia?  Visit right here. 

I am a senior Forensic Marketing Expert, Advertising expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's of Marketing. 

I own a copyright for the Nine P’s/9 P's of Marketing ©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. They were created for the digital age. 

In Marketing, the "customer," or potential consumers should be the center of the universe or "king," but they are missing in the 4P's. I feel from my study and research that there needs to be more focus on the "Customer," or "People." "People" or market segments, which utilize demographics, geographics, psychographics, behavioral characteristics and technographics, are vital, learning components of the 9P's.

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, brand, advertising and marketing managers develop plans, strategies and tactics. The Nine P’s include these important concepts, practices and components:

• People (Segmentation and Targeting)
• In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services
• Place (Distribution)
• Price: 
• Planning
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:
• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: Media measuers by Nielsen fall here. There's an expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells." 
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences
• Public Relations/PR
• Partners
• Presentation: 
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC.