Not that many teasers work. Few have. Here's one that worked. Remember Heaven Can Wait with Warren Beatty. Now "The Book Thief” is using a teaser campaign. It's a strategy and an execution.
There were two empty pages in the New York Times , advertising the movie "The Book Thief."
"The Book Thief," a film from Twentieth Century Fox, was advertised in last Wednesday's NYT (Arts) with two consecutive blank pages.The only copy or type featured on these pages were the standard Times page identifier, as well as the movie's website URL on the second blank page. Here's the URL.
Their movie tagline or slogan is "Imagine a world without words, " a strategy and a direction for the movie.Check out the Nine P's of Marketing, specifically under Promotion and Advertising..
Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.
I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.
In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:
- People (Segmentation and Targeting)
- Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.”