Teaser Ads For Movies. Not That Many Work. Remember Heaven Can Wait With Warren Beatty. Now "The Book Thief.”

"Teaser advertising" strategy is sometimes used for movie marketing. I use them as examples in the classroom, teaching advertising and marketing. This week I was teaching at USC's Marshall » Lloyd Greif Center for Entrepreneurial Studies program.

Not that many teasers work.  Few have. Here's one that worked. Remember Heaven Can Wait with Warren Beatty. Now "The Book Thief” is using a teaser campaign. It's a strategy and an execution.

There were two empty pages in the New York Times , advertising the movie "The Book Thief."

"The Book Thief," a film from Twentieth Century Fox, was advertised in last Wednesday's NYT (Arts) with two consecutive blank pages.The only copy or type featured on these pages were the standard Times page identifier, as well as the movie's website URL on the second blank page. Here's the URL.

Their movie tagline or slogan is "Imagine a world without words, " a strategy and a direction for the movie.Check out the Nine P's of Marketing, specifically under Promotion and Advertising..

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Free Shipping Offers Can Lure Customers In And To Buy More. Let’s Use the Nine P’s Of Marketing With Amazon

Free shipping can  lure customers in and to buy more. Unfortunately free shipping is a cost to the retailer, but can be a great incentive a "pull" for the customer. Other posts in the past and future have and will address sales Promotion tactics of "Push" and "Pull."

Amazon has raised its free shipping minimum order to $35. In Marketing, it would be considered under the controllable variable of "Price," "Product" and "Place" in the 9P’s of Marketing for Amazon. I would also add "Presentation."

Shipping is not free and Amazon won’t tell us its actual costs.Shipping isn't free actually to customers either. It's embedded in the price of the product or services, or "Price," in the 9P's.

This change by Amazon came after ten years of free shipping to U.S. addresses, minimum order of $25 on Amazon.com.

Other offers of “free” shipping:

• Wal-Mart offer free shipping on many purchases of over $50.
• Best Buy on minimum orders of $25. Product and Place in the 9P’s of Marketing for Amazon. 

Shipping is not free and Amazon won’t tell us its actual costs.

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Lot Of Great Movies Out. Why Are Ticket Prices Lower At the Movie Theatres? "Price," In The Nine P's of Marketing.

Let’s look at "Price," in the nine P’s of Marketing. The "Product" at this summer's box office also affects pricing.
Quick answer: Tickets for movies dropped to $7.84 per ticket during the third quarter, driven down more than 6%.
The reason or reasons, according to NATO (National Assn. of Theater Owners).

• 3D sales waning (Decreased total 3D admissions, according to the National Assn. of Theater Owners.)
• More children attending at lower prices than adults and teenagers
• More family films
• The average year-to-date price to go to the movies also went down, costing $8.05 per ticket. That’s compared with the $8.16 average yearly ticket price at the end of  the second quarter of 2013.
• Cheaper admission prices for summer family films. 

If you are thinking and viewing like me there are a ton of great movies out there, including Muscle Shoals, Gravity, Captain Phillips, Enough Said, Don Jon, .The Disneyland or Disney World inspired "Escape From Tomorrow" is good to a point and then falls off the cliff. It's weird, creepy-bad and just dumb with too many endings. Get out, see something good.

One additional thought: But “Gravity” in 3D will not effect ticket prices until the fourth quarter.

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price, as in theatre tickets and 3D sales waning. 
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Wear Green, As In Green Shoes In The NFL: To Promote Mental Health Awareness Costs NFL Bears Wide Receiver $10,500 And He Doubles The Fine To $21K.

Last Thursday October 10th, Chicago Bears wide receiver Brandon Marshall wore green football shoes in game against the New York Giants. Costs him $21,000 to promote a cause and charity of his. It is part of Promotion in the Nine P's of Marketing.

Marshall was attracting attention and promoting Mental Health Awareness Week. It has been reported that Marshall has been treated for a personality disorder in the past.

Marshall posted NFL's letter informing him of the fine, and he wrote on Twitter:  "Football is my platform not my purpose. This fine is nothing compared to the conversation started & (sic) awareness raised."

Marshall also said he had planned to match any fine with a donation to his own foundation, which supports mental health awareness.

He also plans to auction off the shoes and donate the proceeds to charity, too.Marshall has use "Planning," "Presentation," "Partners," "Promotion," and "Passion" in the Nine P's (9P's) of Marketing. I'd also add "Partners," or Alliances/Partnerships in the Nine P's of Marketing

Need more business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product (and/or Services). "Product" in the Nine P's of Marketing refers to either/or, or both.
• Place (Distribution)
• Price
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Part Of "Place," Or Distribution In The Nine P's Of Marketing, Wal-Mart Selling Groceries Online.

Wal-Mart has begun selling groceries online in Canada. Their planning includes "Place" aspects in Marketing and the Mantra of Marketing:, which is Marketing's job is to create, communicate and deliver value to a target market at a profit.  Market Management needs to “Create Value,” “Communicate Value,” and “Deliver Value.” There are three businesses here:  Product Management; Brand Management; and Customer Management. Their value is increase distribution and delivering for their customers and potential customers.

Wal-Mart Canada started selling a range of nonperishable groceries online, which may expand into fresh and frozen items, and more variety. They are expecting the online grocery business to expand and multiply.

Here is a little on distribution or what is defined as "Place."

"Place," also known as Distribution variables, in Marketing is defined as:

• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, at the right time, at the right price. 
• Consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Companies need to develop steps in an effective and efficient distribution plan, objectives, strategies, and tactics, plus execution. Plus proper, smart, mutually beneficial channels of distribution. 

Visit here for more facts and true Marketing and Advertising Trivia.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Interesting Take: Combining Promotion, Planning And Place In the Nine P’s OF Marketing, With The Government Shutdown As A Marketing Catalyst.

Develop foot traffic. Increase awareness. Get out. Take a stand. Buy some coffee. Interesting way to promote. Starbucks wins by taking both sides.

Starbucks is using the media. They are combining "Promotion," "Presentation," "Planning," and "Place," with some "Passion," in the Nine P’s of Marketing. The retailer Starbucks is using the power of their 11K stores to help solve the gridlock in Washington, but more importantly, they are giving “People,” potential customer a way to come to their stores and consume products and services. urging Americans to sign a petition.

Starbucks’ "Come Together" petition calls for the government to pay its debts on time and develop a long-term budget plan.

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. Starbucks is using a number of the Nine P's/9P's.

The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

It Takes More Than A Logo Change. How About Products, Prices, Promotion, Place, Partnerships, Presentation and Passion, In the Nine P's to Bring Customers Back.

Wow to an "easy" fix of "Promotion" and branding for J.C. Penny's.  J.C. Penney hopes its classic logo will bring customers back  It takes much more after all of the missteps taken by past management.Hope is not a strategy.

Start with better "Planning" and knowing your "People."  How about looking and reviewing the Nine P's, including Products and Selection, Prices, Promotion, Place, Partnerships, Presentation and Passion, in the Nine P's of Marketing to bring customers back to J.C. Penny's.

J.C. Penney management is continuing to undo the dramatic and poor decisions made by former CEO Ron Johnson and his team. They are scrapping the the American flag-styled logo introduced in '12 and going back to its classic logo. But that may be a first and expensive step it is not what their shoppers really want. It's just an umbrella.

The company is also dropping its "jcp" branding.  Changing the logo is an expensive one to implement, both instore and on the exterior, plus advertising and "Promotion."

Their spokesperson said: "The change will give our loyal customers a sure sign that we're still the store they know and love,." Really. It needs to change much more. Look at the Nine P's of Marketing. Many of their loyal customers moved on to their competitors during these tough economic times.

There's a lot for JCP or J.C. Penny's to consider. They have lost sales, their customer base, and the reasons and benefits their potential customer saw in shopping at the store. They need to unique selling propositions.  
Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Partnerships Take On All Kinds Of Forms. Partners and Strategic Alliances in the Nine P’s, with Nissan and NY Taxi Commission As An Example.

A number of important strategic philosophies and practices guide Marketing planning, tools, variables, efforts and/or Marketing relationships/partnerships. 

The Nine P’s/9P’s can be used successfully by product and service companies selling directly or indirectly to consumers (B2C), to intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

Marketers can’t usually create customer value and build customer relationships by themselves. 

But here’s an interesting one.

• Car manufacturer Nissan is vowing to press ahead selling taxis in New York this month despite a court ruling. The court ruling voids its “exclusive” ten year contract with the city.

New York State Supreme Court Judge Hagler said that the NY City Taxi and Limousine Commission “exceeded its authority” by awarding Nissan the contract to “exclusively” supply all taxis for the next ten years. Was it too sweet a deal? 

Companies and marketers  usually work closely with other company departments (inside partners) and often with partners and alliances outside the firm. In this case it’s with a commission and a car manufacturer signing an exclusive ten-year deal.

Changes are occurring in how marketers connect with their suppliers, channel partners and others. I use the Nine P’s as a Marketing concept and “Partnerhship is one of the nine P’s, a joint partnership; the joint relationships, partnerships and strategic alliances. I describe it further "as a  relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise." Usually it is used as a plural noun or “Partners,” not Partner. 

Partnership and cooperative agreements are formed that enable parties to bring their major strengths to the table and emerge with better planning, products, services, promotion, distribution and ideas than they could produce on their own.

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners (The example here in this blog, but the example includes other P's, such as "Price," "Promotion," "Planning."
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.