Beating Out Unicorn, Seahawk, Bearcat, Bison, Centaur, Toro And More Characters. Include "None Of The Above," What's The Mascot For UC Irvine?

I'm putting out this post for Halloween. There are plenty of characters out there. Why the anteater? Really?

Under the nine P's of Marketing, I'd file this under Promotion, Presentation and Planning.

There are images of their unique mascot all over campus. Students who have just graduated ride one of the statues.

Fifty years of ...anteaters.

UC Irvine's mascot is an "anteater," and won 56% of the campus vote back in November 1965. And surprisingly or not surprisingly "None of the Above" came in second in the voting by the students.

Give credit or no credit to its creation or being added to the ballet by two UCI water polo players.

Fifty years after the vote UCI's anteater took first place in a Madness Challenge of mascots by mashable.

Here's another example.  Sadly the mascot fot University of Texas die this month. He was called Bevo XIV, the Texas longhorns mascot. Bevo XIV died in his sleep. He had been retired after diagnosed with bovine leukemia. The school is now searching for Bevo XV.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• The voting took place by the students.
• It's about Segmentation and Targeting; seasonality would fall under here too. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  
• I'd say the mascot is part of promotion in the 9P's of marketing.
• Marketing strategies need to be adapted for the different tiers or segments, of which there are plenty on and off a college campus.  
• Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion: 
• Eight (8) major, strategic components): The communication element includes personal and non-personal communication activities.  Activities that communicate the merits of the overall product, which include:
  
  

  o  Should we promote? 

  o   Look at consistency of message and messaging, especially with and within the different targets/elements/components/parts.

  
  
  o   Personal Selling/ Sales Force
  o   Advertising
  o   Sales Promotion
  o   Collateral Materials
  o   Direct Marketing (also referred to as Action or Direct Response Advertising)
  o   Interactive/Internet/Web, Digital Media, Social Media 
  o   Events and Experiences-
  o   Public Relations
• What should we promote? 
• To whom should we promote? 
• What economic and discount levels should we offer? 
• What form of promotion should we offer? What features? 
• How frequent?
• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion. UCI presents the mascot in numerous ways. 
  o   While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand.
  o   The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
  §  They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Who Won The Last Republican Debate? It Was And Was Not CNBC And NBC

At $250K for each 30-second spot  or tv ad in the debate it was CNBC. But wait, there's more. They may have lost too.

With their disgust over the CNBC moderators’ questions at the GOP debate, the RNC and candidates have communicated to NBC and CNBC. The RNC said  that it is “suspending” its partnership for a Feb. 26th debate in Houston, next year.

There will be a debate. The RNC said that it is planning to move forward with a debate on that date. Each debate with advertising means revenue especially with the larger number of viewers watching the show or circus. 

In a letter to NBC News chairman Andrew Lack, RNC chairman Priebus said “we simply cannot continue with NBC without full consultation with our campaigns."

• “The CNBC network is one of your media properties, and its handling of the debate was conducted in bad faith. We understand that NBC does not exercise full editorial control over CNBC’s journalistic approach. However, the network is an arm of your organization, and we need to ensure there is not a repeat performance."

That's a lot of revenue lost because of poor planning, bad questions and the negative response from the audience and the TV viewers.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. 

The Nine P’s of Marketing include many important components, including here is one of them, Promotion, which has eight parts including advertising. 

• Promotion: 
• Eight (8) major, strategic components): The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Should we promote?
• Look at consistency of message and messaging, especially with and within the different targets/elements/components/parts.
• Personal Selling/ Sales Force
• Advertising (here's where the debate and the ads fall under)
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public relations

Visit http://londremarketing.com for much more.

Recently I Was Asked: "How Do You Or I Identify Product/The Market Fit And Get Good Traction?" Use The Nine P's Of Marketing.

I was recently asked: How to identify product/market fit and get good traction?

My answer was: 

"Ultimately it's getting the sale and sales, repeat customers. Referals plus making the cash register ring.

Companies do not get potential users or customers to try a product by convincing them to love their brand. You get them to love a brand by convincing them to try and use the product or service. Peter F. Drucker once said: “The aim of Marketing is to know and understand the customer so well that the product or service fits him (her/it) and sells itself. And this is one of the reasons for the Nine P’s of marketing. “People” or Targeting was slightly forgotten in the Marketing Mix, and is a major, significant part of the Nine P’s of Marketing.

Developing a strong brand is a byproduct.

It comes from doing the other things in the Nine P’s of Marketing... right. It comes from doing the other things in the Nine P’s of Marketing... right. Make sure the Product or Service is excellent. Research and Planning excellent.

Be sure the company is taking good care of their customers (People), and having the right Planning and targeting (People), the right Product, right Place or distribution, right Price, right Promotion, right Partners, right Presentation, with the right amount of Passion in the 9P’s.

Make sure there is differentiation. Hope that helps you find the "right" fit."

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting. "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. 
• Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product: The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies. Define a product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. (Kotler)
• Place (Distribution)
• Price
• Planning
• Promotion: 
• Eight (8) major, strategic components): The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Should we promote?
• Look at consistency of message and messaging, especially with and within the different targets/elements/components/parts.
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• More questions under Promotion:
• What should we promote? 
• To whom should we promote? 
• What economic and discount levels should we offer? 
• What form of promotion should we offer? What features? 
• How frequent?
• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion.
• While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand.
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 
• Passion

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

For Halloween, An Example Of Chipotle's Blending And Promoting Several "P's" Of The Nine P's Of Marketing.

There are nine P's of Marketing and here are ones being used. I am demonstrating them with an example from the Mexican restaurant, fast food Chipotle. And look at their consistency of message and messaging,

My example:

• Chipotle's promotional Halloween promotion demonstrates and emphasizes that the unnecessary, "creepy" additives and ingredients used by their competitors. That's smart pointing it or them out.
• Their "People" who dress up and visit the chain on Halloween are offered a $3 menu item. 

Planning:  Targeting important messages to their People, target market and target audience
Product, and featuring the unnecessary ingredients
Price: $3, discount offer
Promotion: Using TV advertising and PR
Place: Their chain locations
Presentation: Looking “real” product and service experiences. Their blending many factors together and demonstrating them to their People.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting; seasonality would fall under here too. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. 
• Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion: 
• Eight (8) major, strategic components): The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Should we promote?
• Look at consistency of message and messaging, especially with and within the different targets/elements/components/parts.
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• More questions under Promotion:
• What should we promote? 
• To whom should we promote? 
• What economic and discount levels should we offer? 
• What form of promotion should we offer? What features? 
• How frequent?
• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion.
• While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand.
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Fun Facts About Toothpaste, Marketing And More. With The Nine P's Of Marketing.

It was discovered back around 5000 B.C. when the Egyptians first used toothpaste.

I've used a marketing case about toothpaste for 40 years. I use it in most of my marketing, business and advertising classes to show product differentiation, branding, new product development, advertising, targeting and much more. All of the aspects of the 9P's of Marketing including product returns are involved.

Here are some interesting facts: 

• Males and females ("People," in the 9P's or targeting/segmentation) use more toothpaste in their younger years. The reason: dating. 
• Doctor Sheffield put toothpaste or what he called "Doctor Sheffield's Creme Dentifrice" into a tube around 1892. The idea came from the art painters who used tubs of paint.. 
• William Colgate, founder of Colgate, stressed or emphasized the link between clean teeth and romantic success. More than dating. 
• In the USA Colgate from  the "Samuel Colgate" was sold in jars. Tin tubes came in the late 1890's.
• Fluoride was added in 1986. It fights cavities but you know that from all of the Promotion in the Nine P's of Marketing, specifically advertising and sales promotion two of the eight components of "Promotion" in the 9P's. 
• Colgate toothpaste has been around since 1873. 142 years. It's more red than blue. 
• Crest debuted in 1955. It's more blue than red.
• The flip cap was introduced in 1984.
• It was labeled Colgate's Ribbon Dental Cream, with a rectangular opening so they called it "ribbon." 
• P&G's Crest s the market leader with more than a third of all sales. 

The business, marketing case I use works in the classroom whether in USA or China in my seminars. classes.Students relate to the marketing, selling and promotion. They are a big target or "People," in the nine P's of Marketing. We study many products, price, targeting (People in the 9P's), benefits.

Here's a partial list of benefits, product categories, segmentation and targets:

• Tooth Decay
• Natural
• Seniors
• Babies
• Enamel
• Tarter
• Gum
• Aqua Fresh, three in one. I talk about production too.
• Organic
• Natural
• Whitening
• Smokers/Toprol
• Mouthwash/Breath
• Kids
• Generic
• Flavors/Cinnamon/Spearmint/Peppermint
• Dentures
• Baking Soda
• Gel/Paste/ Pump/Mentadent 
• Fresh Breath
• Store Brands
• And more. I present these and more as the students and their teams get involved. 

It can be tough out there competitively and delivering sales. You need to differentiate, whether it's a product or service. Start with the product. Remember that advertising is just one component under Promotion, and Promotion is just one of the Nine P's of Marketing. Beware. Plan and execute. So many parts of the Nine P's of Marketing to test and explore. 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's of Marketing©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics plus solutions to marketing problems and opportunities. The Nine P's can be insightful. In Marketing, the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s/9P’s of Marketing can be used successfully by product companies, service firms, for profits entities and nonprofits “selling” directly or indirectly to consumers (B2C), to marketing intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

The Nine P’s include these important components:

• People:
• Looking for shoppers and purchasers such as Amazon and Google.
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," "People," or potential consumers. 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  
• Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Planning:
• Using research, developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets “People," marketing mix, marketing budgets/expenditures and marketing allocations. It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
• Product or Services:
• When I discuss in class the marketing toothpaste case, I ask what toothpaste do they use and ask them to list all toothpaste benefits. It's a good discussion. 
• The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
• Place (Distribution):
• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, with the right PARTNERS, at the right time, at the right price. 
• Consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price:
• All aspects regarding pricing. 
• The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
• Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
• Promotion:
• Advertising is just one of the eight parts. There are eight (8) major, strategic components to promotion with this ccommunication element including personal and non-personal communication activities.
• Activities that communicate the merits of the overall product, which include:
• Should we promote? 
• What should we promote? 
• To whom should we promote? 
• What economic and discount levels should we offer? 
• What form of promotion should we offer? 
• What features? 
• How frequent? 
• Partners:
• Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with other company departments (inside partners) and often with partners and alliances outside the firm.
• Great work can be the result of great partnerships!
• Presentation:
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 
• Passion::
• Those intense, driving or overmastering feelings, emotions in the marketing, developing, promoting and selling of products or services. Emotional, as distinguished from reason and rational decision-making; A strong liking for or devotion to some activity; deep interest in your partnership/presentation of any of the 9P’s© to any target or partner.
• As a brand manager or marketing manager it starts with “believing” in the product and services you market and sell. 
• And from research, it needs to show, in the “presentation” your passion for the product. 
• Many sales persons dispute the concept that many sales people can sell anything, whether they believe in the product or not. That may have been true in the past, before the web, when manufacturers, producers and sellers held distinct information and specific product advantages, with buyers having limited choices. Not now.:

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Facts About Candy And Halloween. With Some Helpful Rules And the Nine P's Of Marketing.

Next week trick-or-treaters will be  dressed up and droves.

You'll probably have Star Wars' characters, Ant-Man, sports stars, pillow cases, princesses, ghosts, goblins, witches and much more. They will be knocking on your front door. But for them and for your house, Halloween is all about the candy. Yes, C-A-N-D-Y. What does that spell CANDY,as in Halloween candy.

Estimates of U.S. candy sales this season exceed $2.2 billion.

Here are some fun, sweet facts about candy and Halloween:

1. Number one candy bar  in sales is: Snickers named after a horse with $3.6 Billion in global sales for MARS. Have you thought about snack size or full bars for Halloween? 
2. Reese's Peanut Butter Cups is number two named after a former worker at Hershey's.
3. 72% of all candy spending this Halloween will be on chocolate. 
4. About 24% of adults and children eat candy on a typical day or an average day. Much more is consumed on Halloween. 
5. The age groups of 6-8 year-olds and two-five year olds are the largest consumers eating candy on Halloween. 
6. On Halloween surprising that men eat more candy than females. About 4 percent of the candy we eat as American is consumed on October 31st, Halloween Day.
7. Did you know that Hershey was named after Milton Hershey, founder of the company. That's easy.That H.B. Reese was the founder and namesake of Reese's peanut butter cups; L.S.Heath was the originator of Health bars.
8. 25 pounds: what the average American consumes in candy per year.
9. After a home run hit by Reggie Jackson, on April 13, 1978, fans threw the REGGIE candy bar and showered the field with the free candy bar, oops, prior to the game starting the team had given out the candy as a sales promotion.

Some helpful rules:

1. If you can actually do this .when purchasing candy for the youngsters and the real trick-or-treaters, buy one that isn’t your favorite. You’ll not be as tempted to indulge in one or two or three. Or four. 
2. Candy should be viewed as a “treat.” Consumed in small quantities. Over-consuming sugary candies can lead to weight gain, not to mention costly trips to the dentist. 
3. Eat a healthy meal regularly. Halloween is just one day a year. 
4. Feed the kids a healthy meal before they go out for Halloween trick or treating. It will decrease their consumption of candy. I did not say eliminate their desire and consumption..
5. Think about alternatives, cereal bars, sunflower seeds, pumpkin seeds, popcorn, crackers, baked chips. Go back to giving out apples. But the kids don't always want these. 
6. Here's another one:  “treats," can be fake tattoos, pencils, glow sticks and more.
   
7. Portion control is a big deal. The snack size bars and boxes add up after one. Replace a box or bar of candy with gum which is about five to fifteen calories. 

For fun.

Jimmy Kimmel tells parents to tell their kids they ate all of the Halloween candy. For the past three years he's challenged parents to pretend they ate all their kids’ Halloween Candy, shoot video of it, and upload that video to YouTube. Check out from last November, 2014.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's of Marketing©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics plus solutions to marketing problems and opportunities. The Nine P's can be insightful. In Marketing, the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s/9P’s of Marketing can be used successfully by product companies, service firms, for profits entities and nonprofits “selling” directly or indirectly to consumers (B2C), to marketing intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

The Nine P’s include these important components:

• People:
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," "People," or potential consumers. 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  
• Can the segments be accessed?  Halloween or sure. So many parts. 
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Planning:
• Halloween falls under many of the 9P's of marketing.
• Using research, developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets “People," marketing mix, marketing budgets/expenditures and marketing allocations. It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
• Product or Services:
• The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
• Place (Distribution):
• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, with the right PARTNERS, at the right time, at the right price. 
• Consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price:
• All aspects regarding pricing. 
• The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
• Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
• Promotion:
• Advertising is just one of the eight parts. There are eight (8) major, strategic components to promotion with this ccommunication element including personal and non-personal communication activities.
• Activities that communicate the merits of the overall product, which include:
• Should we promote? 
• What should we promote? 
• To whom should we promote? 
• What economic and discount levels should we offer? 
• What form of promotion should we offer? 
• What features? 
• How frequent? 
• Partners:
• Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with other company departments (inside partners) and often with partners and alliances outside the firm.
• Great work can be the result of great partnerships!
• Presentation:
• Many ways to present your product under presentation. Also add other holidays. 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 
• Passion::
• Those intense, driving or overmastering feelings, emotions in the marketing, developing, promoting and selling of products or services. Emotional, as distinguished from reason and rational decision-making; A strong liking for or devotion to some activity; deep interest in your partnership/presentation of any of the 9P’s© to any target or partner.
• As a brand manager or marketing manager it starts with “believing” in the product and services you market and sell. 
• And from research, it needs to show, in the “presentation” your passion for the product. 
• Many sales persons dispute the concept that many sales people can sell anything, whether they believe in the product or not. That may have been true in the past, before the web, when manufacturers, producers and sellers held distinct information and specific product advantages, with buyers having limited choices. Not now.:

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Facts About "Back To The Future" I, II and III. Planning, Product Placement And Promotion, With the Nine P's Of Marketing

Last night we went to CineMark, one of the 1800+ theatres showing "Back to the Future. I, II. III.

We celebrated with plenty of others the infamous date of October 15, 2015: the day that “Back to the Future’s” Dr. Brown and Marty McFly touched down in the future, in Back to the Future I.  Then we saw "Back to the Future" II and III.

Fun. The original is the best and the III or third  is just not as great as the other two.

I kept track of company names and product placement's:

I saw Zale's; Lite Beer from Miller; Miller beer; Bud; Diet Pepsi (product placement for sure);  Pepsi Perfect; Game of Life; Panasonic; JVC; Fox Photo; Delorean and DMC; Citizen Watch; Goodyear; JC Penny; VW; GMC; Texaco; Bell Telephone (remember them); TAB; Calvin Klein; Saturday Evening Post; Bank of America; Converse; California Raisins; Western Auto Stores; Clothestime.

Many of these companies are in different shapes and sizes with sales and mergers or lack of sales. Some of the things that “Back to the Future Part II” predicted have not come to pass. One of the first laughs comes from "No one has two TV."

No JAWS 19; no dehydrated pizzas. No flying cars or hoverboards. And even with 2015, Cubs haven't been back to the World series.

One more fact:  Overall box office was $416 million, and now climbing.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting; different characteristics of the audience last night at the movies. Not your typical crowd. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  You've go movie-goers
• Marketing strategies need to be adapted for the different tiers or segments. 
• Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion: 
• Eight (8) major, strategic components): The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Should we promote?
• Look at consistency of message and messaging, especially with and within the different targets/elements/components/parts.
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations USA Today and ABC's Jimmy Kimmel did "Back to the Future" programs. 
• More questions under Promotion:
• What should we promote? 
• To whom should we promote? 
• What economic and discount levels should we offer? 
• What form of promotion should we offer? What features? 
• How frequent?
• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion.
• While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand.
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 
• Passion

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Some Of The Best Advertising Add "People" And "Promotion" In The 9P's Of Marketing, With Unique Selling Proposition (USP).

Some of the best advertising is informative.

Some of the best promotion (one of the Nine P's with eight parts or components) is simply "people" (your target or potential target) or your potential customers discussing in social media your particular product or service. Or something about your product or service.

How does it relate to U.S.P. or USP (Unique Selling Proposition or Unique Selling Point)?  Many marketers feel that companies should aggressively promote specific product or service benefits, and, in the use and strategy of U.S.P. one benefit which is a strong, competitive advantage. Using that benefit or benefits to build their positioning strategy, the company decides how many differences or differentials to promote and to whom.

The Unique Selling Proposition (also Unique Selling Point) is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s.

It stated that such campaigns made unique propositions to the customer and that this convinced them to switch brands. The term was invented by Rosser Reeves of Ted Bates & Company. Reeves wrote his first book in 1961 Reality in Advertising.

So I found two campaigns which are distinctive to me and interestingly worth talking about.

A new Kleenex "Someone needs one" campaign discusses simple gestures of kindness. We can use a nicer, gentler world. The TV spot shows a young girl crying as her friends and others get off their school bus. A young boy hands her a Kleenex.Not surprising, but cute.

Then I really like this one. It’s called "Dark for Dinner," from Dixie cups and plates by Georgia-Pacific's  The advertising and TV spot encourages people to give up their devices---phones, tablets and TVs. They are trying to start a dialogue about the always present "device," interrupting or stopping talking  and discussion. The Dixie ads are starting or calling for just one dinner a week. Could be more, for sure.

They want to encourage their consumers or “people” to be more present. And it fits the right environment, using their product line, at dinner time.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting): Let's get your potential customers talking. Maybe they will buy Dixie cups and dinner plates? 
• Product: In this post it's Dixie cups and dinner plates.
• Place (Distribution):
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

What Drops For $198? It's 25 Years Old. Creates Hype. Sold To Sneakerheads. Sought By Hypebrats. And Not Available In NY Or LA?

Shoes only available in London. This week you can add Japan, but not in LA or NY.

Three sneaker designs and at $198 a pair.

Nike usually offers, sells or drops a few pairs at a time online in the U.S., U.K. and Japan. This distribution strategy, under the 9P’s of Marketing creates the impression of scarcity.  These first shoe buyers are called or known as  “hypebeasts.”

The Supreme Air Jordan V shoe went on sale today. Who is Supreme? They are a hiphop, street, art-punk, skate brand.

Air Jordan V is Air Jordan.

First introduced in 1990, influenced by the designs of WWII fighter planes and pilots.

I found this surprising:  Michael Jordan earned $94 million in sneaker sales alone in 2014, Air Jordan, which is more than he did in his career in the NBA with the Bulls. That’s combined.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting; add street cool here too. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. 
• Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution): Add limited distribution and supply to start. 
• Price
• Planning
• Promotion: 
• Eight (8) major, strategic components): The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Should we promote?
• Look at consistency of message and messaging, especially with and within the different targets/elements/components/parts.
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• More questions under Promotion:
• What should we promote? Air Jordan? 
• To whom should we promote? 
• What economic and discount levels should we offer? 
• What form of promotion should we offer? What features? 
• How frequent?
• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion.
• While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand.
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 
• Passion

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.