The Baby Has Moved On or Was Fired From The E-Trade Advertising. It’s About Planning, People And Facebook, plus the Nine P’s Of Marketing.

From a posting on Facebook:

•  "Change isn't just for diapers. Time for me to move on." 

The E-Trade advertising with the baby including Super Bowl spots lived five years. Was it time for the baby to grow up? Maybe. But it's not the baby,they say it's the advertising messaging of the Marketing objectives, strategies and tactics for E-Trade and their advertising agency.

E-trade's customers now have new technologies and tools. The advertising planning included that the baby could not deliver their new Marketing planning or strategies to their target market of “People,” in the 9P’s of Marketing. Simply the creative executions were not delivering. They were not working according to the client.

Here's more about "People," in the 9P's: There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. The baby for E-Trade was just a creative execution. A brilliant one created by Grey Worldwide.

Once a target market is chosen (in, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential. In this example their E-trade segment wasn't listening. The baby advertising did break through the clutter.

E-Trade said: "Our business has evolved from day trader to financial partner. To support this shift we have decided to create a new creative campaign. …(baby “message”) does not resonate with our target audience anymore."

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) 
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Taco Bell Versus McDonalds: New "Ronald McDonald" TV Spots for Taco Bell Breakfast Menu With The Nine P's Of Marketing

Have you seen or heard that Ronald McDonald loves Taco Bell's breakfasts? It's called "Comparative Advertising." Advertising agency Deutsch-Los Angeles has developed TV spots featuring 25 people named Ronald McDonald.

These 25 people named Ronald McDonald love Taco Bell's breakfast. That's what Taco Bell is saying in its new advertising campaign introducing its new breakfast menu. It’s using a tactical promotional weapon ("Promotion," in the 9P's of Marketing) and taking on McDonald's, the biggest player in breakfasts. Over the years it is common for competitors to call out others in their advertising; it’s called “comparative advertising.”

It was reported that TB has been testing breakfast since 2012. I can remember in southern California TB doing testing before then. Recently Subway, Del Taco, McDonald's, Dunkin' Donuts, Burger King and others have been increasing their emphasis on breakfasts. I teach Marketing and Advertising, in class and with clients. Also I am a Marketing expert and a Forensic Expert in Marketing.

I am asked in class, in court and in board rooms:

• What is Comparative Advertising? Advertising which compares one or more brand attributes to those of one or more named or otherwise identified competitive brands. It's the practice of either directly or indirectly naming one or more competitors in an advertising message and usually making a comparison on one or more specific attributes or characteristics. 

It's been more than forty years going back to 1971-1973 when the FTC thought it would be a way of dispensing real product information.  At that time, ABC and CBS prohibited it in the execution of TV spots.

Here's a list of pros and cons I use regarding Comparative Advertising:

Pro:

• Effective/Factual
• Sales Increases
• Increases awareness
• Consumers can verify comparison
• Wins over-Half-Hearted

Con:

• What is Difference?
• Limited Space
• Lawyers
• Confusing
• Lacks reliability
• Misidentification
• Untruthful/Misleading

What to do? How to evaluate. This list is only a short list and depends on the competitive environment, the marketplace and a whole lot more. 

• You need a real customer benefit. 
• It has for many clients and agencies been "More of a tactical weapon."
• Smaller market share takes on Larger market share competitors
• Opportunity, not an obligation
• Need long-term price advantage
• Look at using comparative advertising, only on a case-by case basis

Execution Styles in creative development and execution (12)
1. Straight Sell or factual message
2. Scientific/Technical message
3. Demonstration
4. Comparison
5. Testimonial
6. Slice of Life
7. Animation
8. Personality Symbol
9. Fantasy
10. Dramatization
11. Humor
12. Combinations

Need business, marketing and advertising insights? Use the Nine P's. Here's more:

Go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): Look at the locations of McDonald's versus Taco Bell.  I read recently that McDonald's spent in 2012 $787.5 Million and Burger King spent only $78.2 Million accrding to Business Blomberg. Place includes the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

For Manhattan College, Steve Masiello And USF: Let’s Look At “People,” “Planning,” “Presentation,” “Price” and “Place,” In The 9P’s Of Marketing.

The truth shall set you free if you tell the truth. Unfortunately Steve Masiello lied on his CV and is out of a five-year/$5 million deal as a basketball coach at USF.

Let’s break down a few of the components of the Nine P’s of Marketing.

Planning & Situation:

• Manhattan coach Steve Masiello never graduated from the University of Kentucky, as is indicated on his résumé.
• Coach Steve Masiello had a 60-39 record in three seasons with the Jaspers of Manhattan.
• During the search for a new men's basketball coach, an agreement in principle was reached by USF (University of South Florida) and candidate Steve Masiello (formally of Manhattan). 
• Manhattan’s coach Steve Masiello was offered coach job at USF.
• Through the verification process at the USF it was determined that “Steve Masiello’s credentials could not be substantiated and therefore he did not meet the requirements for the position."
• USF said Wednesday that it would continue its national search for a coach.
• It isn't clear as of this Londre Marketing post whether Masiello is eligible to return to Manhattan in the wake of the USF deal falling through. 
• Schools need to figure out their new coaches, looking at many different credentials and points. From Rick Pitino, coach of Louisville University: “If it's accurate, I'm shocked by it. I had no idea. ... He was on track to graduate.”
• Posted by USF: The head coaching job "requires a Master's degree in an appropriate area of specialization and six years of coaching experience at the high school level or above; or a bachelor's degree in an appropriate area of specialization and eight years of experience at the high school level or above."

Price: 

• $1 million a year for five years

Promotion with PR:  

• Good media story and first reported by ESPN.
• A nightmare story for a school’s athletic program.  Good for USF for checking on references and credentials. 
• Jason Charney, Masiello's agent, declined comment today. Numerous attempts to reach Masiello have been unsuccessful.
• The unique nickname of the Manhattan College athletic teams is a Jasper or Jaspers. What is a Jasper? The Jaspers team name comes from one of the College's figures, Brother Jasper of Mary, FSC, who served at the College in the late 19th century.
• Masiello crafted his own resume with contained graduating from University of Kentucky, which did not happen.  
• He had the opportunity to review the media guide each year and tell us it was wrong." His official bio, which also was posted on the school's website, indicated he graduated from Kentucky. 

Place:

• This story involves Manhattan College (New York), University of Kentucky, New York, South Florida, Kentucky, Louisville

As part of ESPN’s story they are asking readers and viewers to Vote on “Did USF make the right decision and sport fans and business owners are asking” 

Great marketing, promotion and business question:

• Whether Masiello is eligible to return to Manhattan in the wake of the USF deal falling through. He had a 60-39 record for three seasons with the Jaspers, but I would say there is so much more decision making and planning plus execution to go through now.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics.

The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting) While this is difficult hiring the best people and with a verified CV is essential in targeting the right "People," in the 9P's of marketing. 
• Product
• Place (Distribution):  In this case or situation it's many different cities on a basketball schedule plus internationally for both USF and Manhattan in fundraising and other sports/educational activities. Look at ticket sales. In many Marketing situations it is the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review stadiums, arena, leagues, store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price: Besides pricing issues and ticket sales, add salaries. 
• Promotion: Eight parts or components under Promotion. 
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Grammys or Grammies. The Nine P's OF Marketing.

You may be wondering whether the correct plural of the word “Grammy” is “Grammies” or “Grammys.” This is not just an obscure grammar question. There is some legitimate confusion on this issue, because various media outlets will use both spellings, leaving readers/viewers to wonder which plural form is correct.

So which is right? Keep reading to find out.

It’s “Grammys.” Yes, this breaks the old elementary school rule that you should change the Y to I and add -ES, but the Grammy Awards prefer this spelling. “Grammys” is the term the organization uses in its official press releases and reports.

So if you’re going to write about Adele’s record haul at the 2012 awards, you’d say, “Adele won six Grammys.” If that spelling doesn’t look correct, don’t worry; you’ll get used to it. Of course, you could just take the easy way out and use the full term “Grammy Awards” whenever you would normally use “Grammys.” That way, you avoid the issue altogether.

Whatever you do, don’t use “Grammies!” You’ll look like you don’t know what you’re talking about, and if your readers are smart, you’ll probably lose some credibility in their eyes. Even reputable websites like the Huffington Post and the Sun have made this mistake. Remember, it’s Grammys in 2015!

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion ( A lot of Promotion, Planning and more in the 9P's of Marketing for the Grammys and the Oscars in the Academy Awards next year (2015) on ABC. Look for new LondreMarketing.com blogposts about entertainment.) 
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

More Devices. Fewer Movie Goers. Specific Segments of “People," In The Nine P’s Of Marketing Or The Important 18-24 Movie-Going Age Segment Has Dropped In Going To Movies.

I use the Nine P's (9P's) for Marketing whether in the marketplace, with clients, agencies and in expert reports. This important 18-24 age movie-going segment plunged 21% in ‘13, according to MPAA (the Motion Picture Assn. of America). I use examples of movie-going statistics in my marketing and advertising presentations.

Plus attendance in the 12-17 age bracket has also dropped
It was reported that movie goers from 12-24 years of age are likely spending their time watching a variety of other screens, including tablets, smart phones and other devices.

MPAA has revealed that those who go to the movies:

• Have more mobile devices
• 74% of frequent moviegoers have at least four tech gadgets or devices.

Here's more on "People" or as I describe as People/Prospects/Purchaser (Target Market)

A target market consists of a set of buyers who share common needs or characteristics that the company decides to serve. Market targeting can be carried out at several different levels. We discuss that a product is focused on a specific target market contrasts sharply with one following the marketing strategy of mass marketing.

• Defining a target market requires market segmentation; the process of segmenting the entire market as a whole and separating it into manageable units based on demographics, geographics, psychographics, behavior, technographics or technographical characteristics.

Segmentation is an important Marketing concept; the market segmentation process includes:

• Determining the characteristics of segments using Geographic, Demographic, Psychological, Behavioral and/or Technographics or Technographical Segmentation in the target market(s).
• Separating and targeting these segments in the market based on those characteristics.
• Checking to see whether any of these market segments are large enough to support the organization's product.
• Once a target market is chosen, the organization can develop its marketing strategies to target this market.

The process of segmenting the entire market as a whole and separating it into manageable units based on demographics, geographics, psychographics, behavior, technographics or technographical characteristics.
There are a wide range of consumers.  Different segments. There are segments of consumers who “try” brands and products. There are segments who want to be trend setters.

Sometimes specific shoppers are called or named “try-sumers.”  They like to interact with brands and shopping provides enjoyment.  Woman or classes/segments of females like to shop and shopping doesn’t always mean buying. Going to a mall is entertainment.  Some call it therapy. While some males don’t like to shop but if they do shop they buy.  It would be a waste of time to come back.

One study, as an example, that has been used in class: males or younger males shop two or three times a year for 70% of their clothes.

What still may be missing in the research and its evaluation is the critical recognition that there may be a link between service quality and profitability. Some customers are more profitable than others.
Can the segments be accessed?

Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential. For example the important 18-24 year olds who go to movies frequently. This means developing different marketing strategies for each tier, especially different strategies for price and  product offering.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Sponsors Logos On NBA Uniforms. Part Of Promotion, Partners And Presentation In the 9P's Of Marketing.

Did you know that none of the four major pro team sports in the US have advertising on their jerseys?  I wrote a post recently about Herbalife and soccer with the LA Galaxy jerseys. It's not going to be easy when they are going through FTC issues and review of their marketing practices. Update on July 16, 2016:  Hebalife is going to pay a $200 Million FTC fine and change its business practices to settle regulators' claims that Herbalife told people (also one of the 9P's of marketing) that they could get rich quickly by selling its weight-loss supplements. There was a stinging rebuke of Herbalife's business model and execution.

Fans may see sponsor patches on team jerseys the NBA has reported recently. They say it creates that much more more of an opportunity for our marketing partners.  I would agree with that but it really generates more income for the NBA and maybe the key motivating factor.  What about all of the patches on NASCAR drivers and their cars?

The NBA says it is better integration of their messages. The first thought is only one patch which would measure 2 1/2 by 2 1/2 inches. Really only one patch?  They say these patches could be worth $100 million in revenue. Really?

Will the TV partners for the NBA be all right with that? What about the sponsors before, during and after the game?

Need business, marketing and advertising insights? Use the 9P's of Marketing.

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): Each NBA team practices "Place" strategies. The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances: There are many aspects of Partners, in the 9P's of Marketing for partnerships and alliances.  
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Along With The First Promo With TWA, What Other Companies/Clients Have Been Featured By Mad Men’s Creator, Showrunner Matthew Weiner And The Writers?

“Mad Men” returns April 13th  on AMC.  Can’t wait for more of Sterling Cooper.
I have seen each and every episode from the beginning.  Check out "Mad Men in the classroom" at Londre Marketing.  Going to the TV Paley event at Dolby Theatre tomorrow to see the cast and writers plus creator of "Mad Men."

Here’s the answer to my question in the headline. I have been collecting the list:

• Kodak
• Sunkist
• Premium Saltine Crackers
• Dow Oven Cleaner
• Mohawk Airlines
• Sheraton Hotels
• Hilton Hotels
• Jaguar
• Ocean Spray
• Chevrolet

Want more on the next season or parts of next season? According to reports and stories, the final season is broken into two parts; the first seven episodes will begin airing next month on April 13 while the remaining episodes will  start again in spring, 2015. Don't know if I miss "Breaking Bad" more or waiting for Mad Men to replace the emptiness and void of Breaking Bad.

Where were we in the story?  

• It's a mess.
• The last time we observed Don's, as in Don Draper's erratic behavior; a ton of drinking. He had sabotaged the agency’s new business pitch to Hershey.  He was being counselled by Roger and others to take time off from work. There was no return date in site or set for our creative director/partner of the new Sterling Cooper.

Visit here for more Marketing insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. "People" or the specific audience  is important to the executives at AMC, for advertising agencies and clients looking to advertise before, during and after "Mad Men. "

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Starbucks Includes Alcohol For Sale. Changes Their Product Offerings, Direction, Marketing Mix and Their Nine P's of Marketing.

Starbucks did some test marketing in 2010 in the Seattle area. They are changing their Product, Place, People, and Presentation in the 9P's of Marketing by expanding their offerings of alcohol. Not sure many know they have been selling alcohol.  When first offered and sold I told my Marketing and Advertising classes and this test marketing example was part of my presentations and seminars. I am not a big fan of Starbucks. Would take CBTL coffee over them.  It was Time magazine that first referred to Starbucks as "Charbucks." So many complaints that Starbucks promotes that the coffee selection includes "fewer" options.

Here's more on Starbucks' alcohol for sale and another example of "Presentation," in the  Nine P's of Marketing:

Starbucks presently sells alcohol in only 25 stores in Los Angeles, Chicago, Seattle, Portland and Atlanta, five different states. As you may know different states have different rules, regulation and "People," in the 9P's. Starbucks is looking at adding 15 more for a total of 40 stores by the end of the year.  After 4PM they will had an "evenings" selection of skewers, cookies in the selected stores.  So only 40 out of 20K globally and 13.6K in the Americas. In the nine P's that is expanding their "Product" and "Place" or distribution

The wine and beer selection comes from Italy, California and Argentina ("Place," and "Product," in the 9P's of Marketing).

Let's add a little more.  Under "Partners" they have bought San Bernardino juice company Evolution; Bay Area bakery brand La Boulange; Atlanta tea chain Teavanna.  And at their annual financial meeting for stockholders they are teaming up with Oprah Winfrey to develop Teavanna Oprah Chai tea for retailers.
Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning (Starbucks is surely executing on many new fronts of Marketing, both in store and in retail)
• People (Segmentation and Targeting)
• Product
• Place (Distribution): The company’s activities that make the product available (in their stores, globally and nationally), using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time (after 4PM), at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

The First Internet/Web Banner Ad: It's Birth Was In 1994 And Is Part Of Promotion, In My "Nine P's Of Marketing"

A banner ad falls under advertising, which is under Promotion in the 9P's of Marketing.

Today digital display ads are a $15 Billion industry according to Adweek and Internet Retailer. The first banner ad appeared in Wired magazine's web product. The advertiser was AT&T, and the click sent readers to a landing page about art museums and educational institutions.  The reported click-through rate (CTR) was an unbelievable, an astounding, let's add an amazing 44%.

It was simply                                                                                                                                      "Have you ever clicked your mouse right HERE? You will." 

I have been giving Marketing and Advertising presentations at several schools including UCLA School of Law and at Southwestern School of Law, which illustrates how attorneys, the media and professional confuse Marketing and Advertising.  Sometimes the words are used interchangeably. Let me break Promotion down for you:

What is Promotion, in the 9P's or Nine P's of Marketing?
It is the communication element which includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include questions you should be asking:

• Should we promote? What should we promote? To whom should we promote? What economic and discount levels should we offer? What form of promotion should we offer? What features? How frequent? 
• Be sure to look at consistency of message and messaging, especially with and within the different targets/elements/components/parts.

Major components of Promotion, in the Nine P's of Marketing...(You can go to http://nineps.com too)
The eight components or parts include:

1. Personal Selling/ Sales Force
2. Advertising--Mass or nonpersonal selling: TV, radio, magazines, newspaper, outdoor/out-of-home (OOH), online, mobile.  Advertising is structured and composed of nonpersonal communication of information, usually paid for and usually persuasive in nature, about products (goods, services) and ideas by identified sponsors through various media. (Contemporary Advertising, 14the, Arens, Weigold, Arens, 2013) or here's another definition: Advertising is any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor. (Principles of Marketing, 15e, Kotler and Armstrong, 2014). Ads can be a cost-effective way to disseminate messages, whether to build a brand preference or to educate people. That first banner ad falls under this component.
3. Sales Promotion—Promotional tools, both a tool to speed up sales or value for the company; or an extra incentive to buy, a value to the customer. Includes trade deals, trade incentives, rebates, money-back offers, frequency programs, slotting allowances, samples, loyalty programs, coupons, premiums, tie-ins, p-o-p, displays, sweepstakes, allowances, trade shows, sales rep/trade contests, events/experiences and more. 
4. Collateral Materials--Booklets, catalogs, brochures, films, sales kits, promotional products and annual reports.
5. Direct Marketing (also referred to as Action or Direct Response Advertising)--online, direct mail, mobile, database management, catalogs, telemarketing, and direct-response ads.
6. Interactive/Internet/Web, Digital Media, Social Media – Interactive/online is a form that uses the Internet and Web to deliver promotional messages to attract customers. Social media is an interactive platform in which individuals and communities create and share user-generated content. Social media is ubiquitously accessible, includes Facebook, YouTube, LinkedIn, Twitter, as examples.
7. Events and Experiences--Events, promotions and/or face-to-face engagements are delivering consumers to encounter, “experience,” and interact with the product or the service, usually prior to buying.
8. Public Relations--press releases, publicity.  Securing editorial space, as opposed to paid space--usually in print, electronic or Internet media.  Promote or “hype” a product, service, idea, place, person or organization, internal communication, lobbying. PR involves a variety of programs designed to promote or protect a company’s image/reputation or individual products.

• Let me ask the question have you clicked HERE for Londre Marketing Consultants with a library of Marketing and Advertising resources, plus more or HERE for the 9P's of Marketing?  

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Using The 9P’s Of Marketing Regarding McDonald’s Giving Away 6M Egg McMuffins Today

As part of "National Breakfast Day" campaign? Really.  But everyone knows about the Egg McMuffin? Think bigger. Use the Nine P's of Marketing as a solution tool. Turn a problem into a huge sales opportunity.

Today McDonald's is giving away 1,000 free Egg McMuffins at each of 6K stores in Africa, the Middle East and Asia. The locations would be part of “Place,” in the Nine P’s of Marketing.  The sales promotion device of sampling would be part of “Promotion,” in the 9Ps of Marketing.

Want some trivia on Egg McMuffins? In 1970 McDonald’s opened at 10AM or 11AM.  Some of the franchises didn’t have enough business to open earlier and the revenue and cost structures were unfavorable. McDonald's franchisee Jim Delligatti, who developed the Big Mac, began experimenting with breakfast items, looking for more business to his restaurant during mornings. Opening at 7AM instead of 11AM he started selling coffee, doughnuts, sweet rolls, pancakes and sausage. He continued to not have enough business to offset costs.  Unless a new breakfast item was developed and could create sales in the double-digits, the franchisees were balking at opening earlier than before lunch.

In 1971 Herb Peterson who managed the McDonald's advertising account for D'Arcy Advertising in Santa Barbara, joined as a new McDonald's franchisee. He started thinking; he modified an Eggs Benedict sandwich that was being sold by competitor Jack-in-the-Box. The sauce wasn't perfect. He continued thinking of new products or new product development under "Product," in the Nine P's of Marketing. Peterson combined a slice of cheese with a hot egg with an English muffin. He also invented a new, unique cooking utensil or tool, a cluster of six rings when placed on the grill formed the eggs in the shape of an English muffin. Then he added grilled Canadian bacon. Now he have it and the increased sales initiated more breakfast business and the reason to open earlier than normal.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.  Morgan Spurlock, the producer and writer known for ‎The Greatest Movie Ever Sold and ‎Super Size Me talks about the "big users" at McDonalds and other fast food operators in "People," in the 9P's of Marketing.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Right After Valentine’s Day, Everyone Is Ready For Saint Patrick’s Day And The Nine P's Of Marketing.

Right after Valentine’s Day, everyone is ready for Saint Patrick’s Day. The day is celebrated to commemorate the Irish patron and Saint on the 17th of March every year around the world. People find many ways to celebrate and stores find may ways to include St. Patrick Day specials and St. Patrick sales.

Seems more like a drinking day and a chance to wear green, too.  Back in the history of Ireland the day was considered as a Catholic holiday for Saint Patrick's contribution to catholic Christians.

This day is celebrated by being Irish for the 17th of March. It doesn't matter what ethnicity or demographic you are, everybody’s Irish on this day by wearing green along with the green accessories to honor this legend.  Many wear a shamrock leaf on their clothes.

Legend has it that Saint Patrick used the clover leaf or leaves to explain the concept of the Trinity---Father, Son and the Holy Spirit/Ghost.

St. Patrick's Day involves the 9P's of Marketing: Partners, Products, Sponsorships under Promotion and Presentation, Promotion with events and experiences, Place including all of the locations to purchase and consume beverages. I noticed a ten in front of a bar on Lincoln Blvd in Marina Del Rey. I'm sure it's rocking right now and all night long. I'd place this under Place/Distribution in the 4P's and the Nine P's of Marketing.
Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." St. patrick Day is another reason to have promotions for stores and services.

"People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. You can use them for holidays and non holiday events.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Why Is An Expert Witness In Marketing, Trademarks Or Advertising So Critical For A Case?

On linkedin.com the question was asked : “Why is an expert witness so critical for a case if they are not involved?

I replied:  With 43+ years as a full time Marketing professional, 35+ teacher/senior lecturer in Business Strategies, Global Business Strategies, Marketing and Advertising and the 12 years as a Marketing and advertising expert let me take a stab at "What is an Expert Witness?" and "Why are they so critical for a case?"

• One with specialized knowledge of a particular subject, who can defend one’s opinion(s) with reliable information and research. Someone with experience, education and training in a particular subject matter who can help the judge and/or jury decide a case.

An Expert Witness is someone who possesses a few to several attributes related to the specific topic at hand, such as in my cases of Marketing, Advertising, Media, Trademarks, Intellectual Property, Contracts, etc.

• Some of these attributes are experience, knowledge, training and ongoing education, research, data and/or ability to articulate this knowledge to the legal/court system. Another way of looking at the subject: Professionals, who know their subject areas well, know how to communicate their knowledge, experience and expertise to others in everyday language and words.

Let me continue by comparing for you an Expert Witness to a Good Teacher?
BTW I have a part of this posted on my website to help at http://LondreMarketing.com and http://LondreMarketing.blogspot.com/

I have been a Marketing and Advertising expert for 12 years. I worked full-time in Marketing and advertising and taught Marketing one, two or three nights a week at USC/LMU/Pepperdine and CSUN and others. I have been a guest speaker hundreds of times.

How is an expert witness also a good teacher? It's a witness who, by possessing special knowledge, skill, training, or experience, is qualified to provide testimony in matters that exceed the common knowledge of ordinary people. At the heart or center of it, an expert witness is a teacher.

If you think about the qualities that make a good teacher, those are the qualities that are required to be a good expert. A good teacher has extensive knowledge of their subject matter. A good teacher is organized, with the subjects and material presented. The lecture, exhibits and PowerPoint presentations are presented in a logical manner. A good teacher is prepared and understands the work that was done, and is ready to answer questions asked by students, or in the case a judge, jury or arbiter.

A good teacher is always (we hope) patient, calm, thoughtful, and respectful.

Want more? If you do...the expert witness cases I have been involved in have been related to: Marketing; advertising; breach of contract; business practices; business and professions code compliance and violations, including unfair competition, unlawful, or unfair, or fraudulent business activities; contracts, sponsorships; false advertising; trade libel; media; trademark infringement; intellectual property; patents; usage of models; advertising agencies; trade secrets; client business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns.

Cases included contracts between partners, board directors, partners, founders, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media.


For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Jack Daniels? Frank Sinatra? If You Are Picking A Celebrity Be Sure You Check Out Their History.

Interestingly they are not always alive. Jack Daniels is launching a $2.3 Million advertising campaign for Sinatra Select 90-proof Tennessee whiskey, featuring Frank Sinatra. Frank Sinatra died in 1998.

He said "I feel sorry for people who don't drink. When they wake up in the morning, that's as good as they're going to feel all day." That's interesting for many marketing professionals, students of Marketing and advertising, plus non users and users or "People," in the 9P's of Marketing for whiskey. I'd also add "Place," in the Nine P's which include all of the places you may buy and consume alcohol. One of the Marketing lectures I give asks MBA and advertising students where you can buy alcohol...add cruise lines, airports, planes, Costco, weddings, tasting rooms, mail order, among others.

Picking the right celebrities can even be harder than smart differentiation. If you are picking a celebrity be sure you check out their history and try to predict the future of the celebrity’s exposure?  What about their “after hour” behavior, any criminal record, FTC issues?  Health?

I have developed a list of strategic questions a brand manager or marketing manager should ask in developing and selecting a list of possible endorsers and celebrities, for a brand or company. Obviously there are strategic, emotional and rational decisions to be made by marketing professionals at both the client and the agency or talent source.

My marketing and promotional list?

1. Does celebrity subtract from product or service? In this case, I can think of multiple categories for Frank.
2. Is the celebrity appropriate for our product or service?  Same comment.
3. Does the celebrity add value? Or generate a good impression?
4. Does the celebrity add to the product’s image?
5. How much is the fee?
6. How is the contract structured?
7. Do you pay the celebrity or his family their fee, which will decrease media exposure/expenses?
8. What about the history and future of the celebrity exposure?  What about “after hour” behavior, any criminal record, FTC issues? Health?
9. Be sure celebrity uses and continues to use the product? Unfortunately he’s not alive.
10. Be sure the facts about the product are true and substantiated, before giving script to celebrity.
11. You must disclose if the star or celebrity has considerable interest in the company or product.

You also need to check on legal and their interest....Here's an update from August 22nd, 2015: 

• A Chicago, Ill.  jury awarded Chicago Bulls legend Michael Jordan $8.9-million dollars in his lawsuit against now-defunct Dominick's Grocery Chain. The legal case centered around a '09 magazine ad and coupon offer congratulating Jordan on his hall of fame induction. Jordan sued for $10 M, saying he guards his image. He doesn't sign endorsement deals for less than $10M. Dominick's parent company, Safeway, argued the NBA star was only owed $126,900. Jordan won and will donated to charity.

What's with our obsession with celebrities?  That includes clients, too.
Come up with the right idea or selling concept.  That must be first. Then decide on the “celebrity” to present, sing or act. What you are going to say is more important than the "who."

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) Who is buying and who is drinking Sinatra Select? target them. 
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

This Year's Oscars, 2014 Update: Samsung Wins. Coke Wins. Pepsi Not So Much. With "Promotion," In The Nine P's Of Marketing.

Samsung’s Galaxy smart phone was integrated into the show, while Samsung spent an estimated $20 million on ads in the Academy Awards. Samsung got much, more promotional mileage from the stunts of Ellen DeGeneres during the show.

At least one if not two of the product placement plugs was planned. ABC ran a video segment of six young filmmakers touring the Disney Studios, using Samsung devices. Now let’s move on to the "selfie" shot  which was a different. During her rehearsals Samsung executives trained Ellen on how to use the Samsung Galaxy.

I teach marketing and advertising. From the history of TV, commercials and sponsors having products appear in a program has been there. The networks do usually reserve product placement for big time advertisers.

Coke really scored with the pizza boxes from the pizza eating stunt from Big Mama’s and Papa’s pizzeria. Unfortunately Pepsi was the sponsor of soft drinks and water category. Did you even see the  Pepsi 60-second spot on its mini cans?

Get two free liters of Coke with first online order at Big Mama’s & Papa’s. Great exposure for the pizza restaurant and Coke.  A 30-second spot costs $1.9 Million and that does not include the production costs and fees for actors, sets, equipment, advertising agencies, directors, crew and other personnel. The pizza was from Los-Angeles based pizzeria Big Mama's & Papa's. If you go to their website there's a photo of Brad Pitt and Angelina Jolie eating their BMAPP (Big Mama's and Papa's Pizzeria) pizza on the home page.

Want more info and background? Coca-Cola was the Academy Awards' exclusive sponsor for the past seven years, before Pepsi took over this year.  Sponsorship is estimated to have cost $41.5 Million for past four years. Coke surely stole some of Pepsi’s exclusivity and thunder on Sunday night's broadcast of the Academy Awards on ABC. I teach the 9P's of Marketing. The students put Sponsorships fall under "Promotion" and "Presentation," in the Nine P's of Marketing.

Unfortunately this year Pepsi replaced Coca-Cola as the exclusive soft-drink sponsor, but it was Coca-Cola logos on three pizza boxes delivered to the show. You or i could say "Stole some of the show."

The pizza was from Los-Angeles based pizzeria Big Mama's & Papa's. With 20 locations. Big Mama's & Big Papa's Pizzeria is Coca-Cola customer.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion (Sponsorships are part of advertising.  Sampling also falls under Sales Promotion, under Promotion)
• Partners
• Presentation (Sponsorships fall also under Presentation, in the 9P's). 
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.  Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Perks And Motivating Employees: Your Employees Are Part Of "People," In Your Nine P’s Of Marketing.

One of my presentations that I give is titled: “What clients expect or should expect.” I give it in MBA Marketing classes at USC, CSUN and Pepperdine. I also give it online and in business seminars with entrepreneurs and business owners.

Part of my  presentation includes slides concerning motivating employees, which are part of “People," in the 9P’s of Marketing. Yes, employees are part of your target market. Ask any HR manager.Want to recruit better employees? Motivated employees who want to stay?

I discuss ways, specific ways your employees want to be recognized. It’s not always about money and bonuses but those are on the top of the list.

My List of ways to motivate employees, do not all include money.

1. A Bonus
2. Increased compensation
3. Personal thank you
4. Increased responsibility
5. A Promotion
6. Note or an e-mail from a superior or management
7. Recognition at company event
8. Time off
9. Phone call from superior

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's. One of the hardest Marketing assignments is motivating employees, and the most difficult place is at trade shows.  More on that in another post.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Product, Price And Promotion: Three of the Nine P's of Marketing With An Example From McD's.

National advertising for McDonald's Mighty Wings came back but with a 40% price cut for the "Product, in the 9P's of Marketing. Forty percent is a huge drop in "price." Advertising falls under "Promotion" in the 9P's.

They said the product was well-received, but the price was too-high. I'd say that the product may not have been received that well if it was in their words, "priced too high." In "real" business speak or talk that means sales were not as high as they expected.

McDonald's Mighty Wings were $1 per wing and they are now five wings for $3. McD's also said that they need to better inform customers of the spicy, hot taste of the Mighty Wings.  I would say they may have had some negatives on the taste too.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help companies identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. McDonald's is exceptional in understanding the marketplace. Look how they have added the items in the healthy menu, of which obviously their mighty wings product is not one of them.

The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in makeup of the original the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.

I consult, teach and do expert witnessing using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, whether in the courtroom, seminar room or classroom, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning: (On planning, implementation and execution, Alexander Graham Bell said "When one door closes another door opens, but we so often look so long and so regretfully upon the closed door that we do not see the ones which open for us."
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.
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Oscars: Who Was The Exclusive Soft Drink Sponsor? Soft Drink Logos On the Pizza Box In The Unexpected Host Ellen DeGeneres Stunt?

Want buzz?
Ellen’s pizza stunt created significant buzz on social media.

You can't buy this exposure. Jared Leto, Brad Pitt eat your pizza. Julia Roberts was all over the pizza too. Great exposure for Coke versus Pepsi. Or was it Pepsi over Coke?

Get two free liters of Coke with first online order at Big Mama’s & Papa’s. Great exposure for the pizza restaurant and Coke.  A 30-second spot costs $1.9 Million and that does not include the production costs and fees for actors, sets, equipment, advertising agencies, directors, crew and other personnel.

Coca-Cola was the exclusive sponsor for seven years, before Pepsi took over this year.  Sponsorship is estimated to have cost $41.5 Million for past four years. Coke surely stole some of Pepsi’s exclusivity and thunder on Sunday night's broadcast of the Academy Awards on ABC. Sponsorships fall under "Promotion" and "Presentation," in the Nine P's of Marketing.

Unfortunately this year Pepsi replaced Coca-Cola as the exclusive soft-drink sponsor, but it was Coca-Cola logos on three pizza boxes delivered to the show. You or i could say "Stole some of the show."

The pizza was from Los-Angeles based pizzeria Big Mama's & Papa's. With 20 locations. Big Mama's & Big Papa's Pizzeria is Coca-Cola customer.

Did you even see the  Pepsi 60-second spot on its mini cans?

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion (Sponsorships are part of advertising.  Sampling also falls under Sales Promotion, under Promotion)
• Partners
• Presentation (Sponsorships fall also under Presentation, in the 9P's). 
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.  Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Today's Example Is From Last Night's Oscars Or Academy Awards. 41% Were Watching, With 59% Watching Other Programs And Channels.

As a marketing and advertising senior lecturer, consultant and expert witness, I wanted to explain the advertising/media terms involved with TV viewers watching the NBA, NFL, Academy Awards/Oscars or any TV show.  We use rating, share, frequency, reach and continuity among others. Today's example is from last night's Oscars or Academy Awards. Of all the TVs on, 59% were watching other programming. Surprising to many, but there are many shows to watch. Viewership has not been incredibly reliable and predictable over the last several years, especially with all of the different hosts.
 
The Academy Awards/Oscars averaged a 27.9 household rating with a 41 share from 8:30 to 11:30 p.m. ET in Nielsen’s 56 metered markets last night. That's an increase of 3% from last year’s 27. rating with a 40 share. For example, an estimated  27.9  percent of all TVs were tuned to watch the show (Rating). Of the TVs on, 41% were watching Ellen on the stage with the celebrities and 59 percent were watching other shows or programs.

What is a Rating? Share? Reach? Frequency? Continuity?

You see these media terms used in any marketing or advertising class, with clients and at advertising agencies, especially used in the media around major TV events, including the Super Bowl, Grammys, World Series, March Madness, NBA Finals and the Academy Awards/Oscars.

Here are some examples and definitions:

• Rating (RTG): The estimate of the size of a television audience relative to the total universe, expressed as a percentage. The estimated percent of all TV households or persons tuned to a specific station.
• Share (SHR): The percent of the Households Using Television (HUT) or Persons Using Television (PUT) which are tuned to a specific program or station at a specified time. 
• Reach (Cume; also called Coverage): refers to the total number of different people to whom you deliver an advertising message, or a complete campaign.  The number of different or unduplicated households or persons that are exposed to a television program or commercial at least once during the average week for a reported time period. 
• Frequency: Average number of times a household or a person viewed a given television program, station or commercial during a specific time period. 
• Continuity: Length of time a schedule runs. For example, a brand manager or media planner could divide a media schedule into specific weeks and months in a year. 

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

As a Forensic Marketing Expert, an Advertising Expert, an Advertising/Marketing consultant with Londre Marketing Consultants, LLC, I also teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.