Southwest's Going To Assigned Seating. It's About Listening To Their "People" And Building Revenue.

 I teach, consult and am an marketing and advertising expert witness.

I teach, consult and am an expert witness that under the 9 P's “People” is the concept of attracting, engaging and converting your potential customers or prospects from the beginning of the process to purchase.

An example of a signature product or service policy? What consumers were given. Unfortunately they weren't listening.   

More than 50 years. Some thought it was a competitive difference. Actually it wasn’t.

The number one reason chosen of why booking with one of their competitors.

Southwest Airlines stated “80% of Southwest(’s own) customers, and 86% of potential customers, prefer an assigned seat,” admitting that, "when a customer elects to stop flying with Southwest and chooses a competitor, open seating is cited as the number one reason for the change.

More than 50 years.

Part of “Product,” and “People, under the nine P’s of Marketing

On Southwest, open seating is now assigned seats.

And with the assigning seats, they will also offer premium seating with extra legroom.

It’s about listening to the customers and wanting to generate income. Premium seating is a significant sources of revenue.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s. 

For more fun, marketing strategies/tactics and facts: 

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s. 

For more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 64 stimulating questions and answers at Londre Marketing Consultants, LLC.

Coke And OREO Partnership Or Alliance, Using 9P's Of Marketing.

Two megabrands coming together.

I thought I'd feature "Partners" under the 9P's plus "Product. 

Have you seen the leaked photos? The articles. 

An Oreo cola drink and an Oreo which tastes like Coke.

Coca-Cola that tastes like Oreo cookies?

Oreos that taste like Coke? .

We have seen the logos working together. 

Some concepts, rules and observations. Under my nine P's, Partners/Strategic Alliances: Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with partners and alliances outside the firm, and with other company departments (inside partners).

Partnerships and teams that feel a connection to the work and the purpose are going to speak far more passionately together and to your or their “people,” and with far more influence.

A partnership; the joint relationships, partnerships and strategic alliances: The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. Usually plural or “Partners,” not Partner. 

Ensure that there is excellent planned and natural alignment of internal and external agencies/partnerships/alliances around common goals and purposes. They should be moving toward shared goals or goals.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s. 

For more fun, marketing strategies/tactics and facts: 

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s. 

For more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 64 stimulating questions and answers at Londre Marketing Consultants, LLC.

Questions On Why They Are Called "Soap Operas?"

Simple answer it was the soap manufacturers who wanted the brand integration in daily serials aimed at females. The target market for soap purchasers.

Who were the soap operas targeting or aimed at? First think of the sponsors. Soap companies, such as Proctor and Gamble, with Ivory Soap, Tide, Joy; Colgate-Palmolive, with Colgate toothpaste and Lever Brothers, with Lifebuoy and Pepsodent. Aimed at females and housewives

How far back to the soap operas run? Some think the 50’s from TV but on radio, In the early 30s, Proctor & Gamble pioneered the production of a new type of daytime radio entertainment. 

These were dramatic serials called “soap operas,” because the soap manufacturers and advertisers sponsored them. A real form of brand and product integration.

Oldest running soap opera? General Hospital, since 1963.

Some of the most famous were even on Primetime?

• “The Bold and the Beautiful” 
• “The Young and the Restless” 
• “All My Children“ 
• “Melrose Place" 
• “Dynasty"
• “General Hospital"
• “Dallas”

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s. 

For more fun, marketing strategies/tactics and facts: 

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s. 

For more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 64 stimulating questions and answers at Londre Marketing Consultants, LLC.