Friday, March 31, 2017

How Do You Stand Out In The Advertising Business? Stand Out.

Stand out by being different.  

In this case, the concept and practices: diversity and openness. plus promotion. 

Just read that the global advertising agency I worked with and for will be changing their London office from Grey London to Valenstein & Fatt for 100 days. Named after its Jewish founders in 1917, one hundred years ago.

A promotional video explains that  "Lawrence Valenstein and Arthur C. Fatt (the founders) are names that could cost you business, so you call it Grey, the color of the wallpaper in your office.”  

I had heard back in the 1970’s it was the paint color of the buildings. 

The reason: the rising tide of xenophobia, and Grey London’s implementation of a five-point diversity program.

Visit here for more examples and insights into Marketing, targeting or "people," promotional and advertising strategies, Plus true, researched marketing insights and advertising trivia.

I am a senior Forensic Marketing Expert, Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach Marketing, global Marketing and Advertising. 


I created and own a copyright for the marketing concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or, known as the "4P’s" by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.


In the late 60's I was taught In Marketing that the "customer," or potential purchasers, buyers are king, but they are missing as one of the P's, in the 4P's. It's prominent and its own "P" in the 9P's of Marketing. 


The Nine P's/9P's of Marketing help companies, firms and business managers to identify marketing opportunities, solutions and find marketing problems and opportunities in a number of areas. They help, develop and guide a company or the firm's marketing objectives, strategies, tactics and solutions. 

The Nine P's can be truly insightful, in many ways. 

I consult and teach using many Marketing concepts and practices, including the Nine P's/9P's of Marketing.


Marketing is a planning and execution process that involves a product or service's attributes, pricing, distribution, partnerships/alliances and promotion. All of these activities must work together to assure successful marketing practices. Companies and firms with the most effective marketing efforts try to thoroughly understand their customers and the marketplace. Companies and new product/service development professionals create products and services to meet market needs. These firms and others use marketing research and channels for understanding and communicating to a target market or audience ("People" in the 9P's of Marketing).


In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

The Nine P's of Marketing include these important components, elements and efforts. Let's start with "People, one of the nine elements or components. :

  • People 
    • "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. In Marketing, from my education, training, research and analysis plus testimony, there needs to be great focus on the "Customer," or "People." 
    • "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
    • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a start. 
  • Planning: 
    • Research. 
    • Developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets (“People”), marketing mix, marketing budgets/expenditures and marketing allocations. 
    • It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
  • Product and Services: 
    • The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
    • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
  • Place (Distribution): 
    • The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
    • Offering the right product at the right PLACE, at the right time, at the right price. 
    • Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
  • Price:
    • All aspects regarding pricing. “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
    • The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  
    • Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
  • Promotion: 
    • Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
      • Personal Selling/ Sales Force: Sales persons: Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
      • Advertising
      • Sales Promotion
      • Collateral Materials
      • Direct Marketing (also referred to as Action or Direct Response Advertising
      • Interactive/Internet/Web, Digital Media, Social Media 
      • Events and Experiences-
      • Public Relations
    • Here are some strategic questions under Promotion::
      • Evaluate the eight elements and your practices and ask is there a better way? What are your costs in dollars and manpower or person power and ask "Is there a different way or ways?" Different partners? Costs?
      • What should you promote? In this example, diversity and openness to clients, employees and potential clients, plus the media. 
      • To whom should you promote?
      • What economic and discount levels should you offer?
      • What form of promotion should you offer? Features?
      • How frequent?
  • Partners: 
    • Also know as Alliances.
    • It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
  • Presentation: 
    • The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
    • Look at “real” product and service experiences. 
    • I place “events and experiences” also under Promotion. 
    • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
  • Passion:
    • Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

    For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

    Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

    Thursday, March 30, 2017

    It's About Expectations And Delivery. When Are The Olympics On NBC More About The Olympics? It’s About Ratings And Audiences.

    It's about audiences, advertisers, ratings and expectations. 

    Easy answer to my question in 2018 they will be live, coast to coast. 

    NBC’s coverage during prime time for the 2018 Winter Olympics in Pyeongchang, South Korea, will air live across the U.S. from east coast to west coast.

    This will be a first since the 1960’s. 

    Why will there be more current Olympics? It's because NBC will not be holding back performance and sport results or highlights for any part of the audience. 

    That was a PR nightmare when you could get results from other news sources before they were aired on NBC.  

    I looked it up. Their TV coverage of the Summer Games in Rio had an average audience of 25.4 million viewers, for the 17 nights . Unfortunately for a variety of reasons the audience was down 18%. The lower audience means fewer total advertising dollars and one of the reasons for the change in 2018.

    Visit here for more examples and insights into Marketing, targeting or "people," promotional and advertising strategies, Plus true, researched marketing insights and advertising trivia.

    I am a senior Forensic Marketing Expert, Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach Marketing, global Marketing and Advertising. 


    I created and own a copyright for the marketing concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or, known as the "4P’s" by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.


    In the late 60's I was taught In Marketing that the "customer," or potential purchasers, buyers are king, but they are missing as one of the P's, in the 4P's. It's prominent and its own "P" in the 9P's of Marketing. 


    The Nine P's/9P's of Marketing help companies, firms and business managers to identify marketing opportunities, solutions and find marketing problems and opportunities in a number of areas. They help, develop and guide a company or the firm's marketing objectives, strategies, tactics and solutions. 

    The Nine P's can be truly insightful, in many ways. 

    I consult and teach using many Marketing concepts and practices, including the Nine P's/9P's of Marketing.


    Marketing is a planning and execution process that involves a product or service's attributes, pricing, distribution, partnerships/alliances and promotion. All of these activities must work together to assure successful marketing practices. Companies and firms with the most effective marketing efforts try to thoroughly understand their customers and the marketplace. Companies and new product/service development professionals create products and services to meet market needs. These firms and others use marketing research and channels for understanding and communicating to a target market or audience ("People" in the 9P's of Marketing).


    In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

    The Nine P's of Marketing include these important components, elements and efforts. Let's start with "People, one of the nine elements or components. :

    • People 
      • "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. In Marketing, from my education, training, research and analysis plus testimony, there needs to be great focus on the "Customer," or "People." 
      • "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
      • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a start. 
    • Planning: 
      • Research. 
      • Developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets (“People”), marketing mix, marketing budgets/expenditures and marketing allocations. 
      • It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
    • Product and Services: 
      • The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
      • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
    • Place (Distribution): 
      • The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
      • Offering the right product at the right PLACE, at the right time, at the right price. 
      • Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
    • Price:
      • All aspects regarding pricing. “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
      • The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  
      • Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
    • Promotion: 
      • Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
        • Personal Selling/ Sales Force: Sales persons: Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
        • Advertising
        • Sales Promotion
        • Collateral Materials
        • Direct Marketing (also referred to as Action or Direct Response Advertising
        • Interactive/Internet/Web, Digital Media, Social Media 
        • Events and Experiences-
        • Public Relations
      • Here are some strategic questions under Promotion::
        • Evaluate the eight elements and your practices and ask is there a better way? What are your costs in dollars and manpower or person power and ask "Is there a different way or ways?" Different partners? Costs?
        • What should you promote?
        • To whom should you promote?
        • What economic and discount levels should you offer?
        • What form of promotion should you offer? Features?
        • How frequent?
    • Partners: 
      • Also know as Alliances.
      • It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
    • Presentation: 
      • The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
      • Look at “real” product and service experiences. 
      • I place “events and experiences” also under Promotion. 
      • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
    • Passion:
      • Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

      For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

      Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 


      Under The 9P's Of Marketing, Product, Place, Promotion, Presentation, Passion Plus Your Wedding At Taco Bell.

      This is not an April Fool's story. 

      I'm going to blend a bunch of examples under the nine P's of marketing.

      Did you know that Taco Bell is opening a chapel for weddings and they have a whole package, which would fall under Product in the 9P's of marketing.

      • Under Planning in the 9P's, it's opening this summer. 
      • Under Place in the 9P's, it's in Las Vegas. 
      • Under Price in the nine P's, it's cost $600.
      • Under Partnership in the 9P's, it's with a pop-up wedding planner. 
      The "product" includes Taco Bell twelve pack, bouquet, garter, bow tie, “just married” t-shirts, champagne flutes, plus wedding cake of cinnabon delights,  wedding cake. 

      Visit here for more examples and insights into Marketing, targeting or "people," promotional and advertising strategies, Plus true, researched marketing insights and advertising trivia.

      I am a senior Forensic Marketing Expert, Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach Marketing, global Marketing and Advertising. 


      I created and own a copyright for the marketing concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or, known as the "4P’s" by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.


      In the late 60's I was taught In Marketing that the "customer," or potential purchasers, buyers are king, but they are missing as one of the P's, in the 4P's. It's prominent and its own "P" in the 9P's of Marketing. 


      The Nine P's/9P's of Marketing help companies, firms and business managers to identify marketing opportunities, solutions and find marketing problems and opportunities in a number of areas. They help, develop and guide a company or the firm's marketing objectives, strategies, tactics and solutions. 

      The Nine P's can be truly insightful, in many ways. 

      I consult and teach using many Marketing concepts and practices, including the Nine P's/9P's of Marketing.


      Marketing is a planning and execution process that involves a product or service's attributes, pricing, distribution, partnerships/alliances and promotion. All of these activities must work together to assure successful marketing practices. Companies and firms with the most effective marketing efforts try to thoroughly understand their customers and the marketplace. Companies and new product/service development professionals create products and services to meet market needs. These firms and others use marketing research and channels for understanding and communicating to a target market or audience ("People" in the 9P's of Marketing).


      In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

      The Nine P's of Marketing include these important components, elements and efforts. Let's start with "People, one of the nine elements or components. :

      • People 
        • "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. In Marketing, from my education, training, research and analysis plus testimony, there needs to be great focus on the "Customer," or "People." 
        • "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
        • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a start. 
      • Planning: 
        • Research. 
        • Developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets (“People”), marketing mix, marketing budgets/expenditures and marketing allocations. 
        • It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
      • Product and Services: 
        • The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
        • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
      • Place (Distribution): 
        • The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
        • Offering the right product at the right PLACE, at the right time, at the right price. 
        • Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
      • Price:
        • All aspects regarding pricing. “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
        • The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  
        • Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
      • Promotion: 
        • Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
          • Personal Selling/ Sales Force: Sales persons: Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
          • Advertising
          • Sales Promotion
          • Collateral Materials
          • Direct Marketing (also referred to as Action or Direct Response Advertising
          • Interactive/Internet/Web, Digital Media, Social Media 
          • Events and Experiences-
          • Public Relations
        • Here are some strategic questions under Promotion::
          • Evaluate the eight elements and your practices and ask is there a better way? What are your costs in dollars and manpower or person power and ask "Is there a different way or ways?" Different partners? Costs?
          • What should you promote?
          • To whom should you promote?
          • What economic and discount levels should you offer?
          • What form of promotion should you offer? Features?
          • How frequent?
      • Partners: 
        • Also know as Alliances.
        • It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
      • Presentation: 
        • The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
        • Look at “real” product and service experiences. 
        • I place “events and experiences” also under Promotion. 
        • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
      • Passion:
        • Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

        For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

        Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 


        Unusual. Crazy. A College Basketball Referee Made Calls In A Game. Affects His Business. Fans Get Ugly.

        It really is crazy that awareness of his roofing business has gone way up because fans don’t like his calls, in a UK game.  Not one game but a few. . 

        The UK fans (short for fanatics) are leaving poor, awful reviews. 

        Business has a little over a one rating on a scale of five. 

        The UK fans are giving foul (basketball humor) reviews to Higgins's roofing business he named the "The Rooferees." 

        He has also taken down their Facebook page.

        Publicity or PR is one of the eight elements under “Promotion,” in the 9P’s of marketing. 

        Visit here for more examples and insights into Marketing, targeting or "people," promotional and advertising strategies, Plus true, researched marketing insights and advertising trivia.

        I am a senior Forensic Marketing Expert, Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach Marketing, global Marketing and Advertising. 


        I created and own a copyright for the marketing concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or, known as the "4P’s" by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.


        In the late 60's I was taught In Marketing that the "customer," or potential purchasers, buyers are king, but they are missing as one of the P's, in the 4P's. It's prominent and its own "P" in the 9P's of Marketing. 


        The Nine P's/9P's of Marketing help companies, firms and business managers to identify marketing opportunities, solutions and find marketing problems and opportunities in a number of areas. They help, develop and guide a company or the firm's marketing objectives, strategies, tactics and solutions. 

        The Nine P's can be truly insightful, in many ways. 

        I consult and teach using many Marketing concepts and practices, including the Nine P's/9P's of Marketing.


        Marketing is a planning and execution process that involves a product or service's attributes, pricing, distribution, partnerships/alliances and promotion. All of these activities must work together to assure successful marketing practices. Companies and firms with the most effective marketing efforts try to thoroughly understand their customers and the marketplace. Companies and new product/service development professionals create products and services to meet market needs. These firms and others use marketing research and channels for understanding and communicating to a target market or audience ("People" in the 9P's of Marketing).


        In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

        The Nine P's of Marketing include these important components, elements and efforts. Let's start with "People, one of the nine elements or components. :

        • People 
          • "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. In Marketing, from my education, training, research and analysis plus testimony, there needs to be great focus on the "Customer," or "People." 
          • "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
          • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a start. 
        • Planning: 
          • Research. 
          • Developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets (“People”), marketing mix, marketing budgets/expenditures and marketing allocations. 
          • It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
        • Product and Services: 
          • The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
          • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
        • Place (Distribution): 
          • The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
          • Offering the right product at the right PLACE, at the right time, at the right price. 
          • Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
        • Price:
          • All aspects regarding pricing. “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
          • The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  
          • Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
        • Promotion: 
          • Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
            • Personal Selling/ Sales Force: Sales persons: Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
            • Advertising
            • Sales Promotion
            • Collateral Materials
            • Direct Marketing (also referred to as Action or Direct Response Advertising
            • Interactive/Internet/Web, Digital Media, Social Media 
            • Events and Experiences-
            • Public Relations
          • Here are some strategic questions under Promotion::
            • Evaluate the eight elements and your practices and ask is there a better way? What are your costs in dollars and manpower or person power and ask "Is there a different way or ways?" Different partners? Costs?
            • What should you promote?
            • To whom should you promote?
            • What economic and discount levels should you offer?
            • What form of promotion should you offer? Features?
            • How frequent?
        • Partners: 
          • Also know as Alliances.
          • It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
        • Presentation: 
          • The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
          • Look at “real” product and service experiences. 
          • I place “events and experiences” also under Promotion. 
          • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
        • Passion:
          • Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

          For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

          Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

          Wednesday, March 29, 2017

          Under Place, Planning And Distribution in The 9P's Of Marketing, McDonald's Making Some Curbside And Drive Thru Changes.

          You may be able to "Skip the drive-thru."

          The smartphone is changing everything, or smart phones are changing everything. Especially in retail and fast food. 

          Here's another example.

          Fast food drive-thrus will change, especially with the estimated 70+% of orders now coming or going through the drive thru. I remeber doing a lecture on the environmental issues of drive-thrus.  

          And it will be easy to say it's not going to be your same, old drive-thru at 14K McDonald's stores or restaurants.

          McDonald's is making changes and will have a mobile order system and paying technology with curbside service.

          Customers will get curbside pickup, with employees bringing the food and beverages to the car. 

          It's not here yet but will be rolling out this year. 

          From the press release: "In the '70s, McDonald's revolutionized convenience in the drive-thru to make getting high-quality food easy. Now, that experience is being transformed once again." I place this under Distribution, "Place," "Planning" and more under the 9P's of marketing.

          Visit here for more examples and insights into Marketing, targeting or "people," promotional and advertising strategies, Plus true, researched marketing insights and advertising trivia.

          I am a senior Forensic Marketing Expert, Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach Marketing, global Marketing and Advertising. 


          I created and own a copyright for the marketing concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or, known as the "4P’s" by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.


          In the late 60's I was taught In Marketing that the "customer," or potential purchasers, buyers are king, but they are missing as one of the P's, in the 4P's. It's prominent and its own "P" in the 9P's of Marketing. 


          The Nine P's/9P's of Marketing help companies, firms and business managers to identify marketing opportunities, solutions and find marketing problems and opportunities in a number of areas. They help, develop and guide a company or the firm's marketing objectives, strategies, tactics and solutions. 

          The Nine P's can be truly insightful, in many ways. 

          I consult and teach using many Marketing concepts and practices, including the Nine P's/9P's of Marketing.


          Marketing is a planning and execution process that involves a product or service's attributes, pricing, distribution, partnerships/alliances and promotion. All of these activities must work together to assure successful marketing practices. Companies and firms with the most effective marketing efforts try to thoroughly understand their customers and the marketplace. Companies and new product/service development professionals create products and services to meet market needs. These firms and others use marketing research and channels for understanding and communicating to a target market or audience ("People" in the 9P's of Marketing).


          In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

          The Nine P's of Marketing include these important components, elements and efforts. Let's start with "People, one of the nine elements or components. :

          • People 
            • "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. In Marketing, from my education, training, research and analysis plus testimony, there needs to be great focus on the "Customer," or "People." 
            • "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
            • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a start. 
          • Planning: 
            • Research. 
            • Developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets (“People”), marketing mix, marketing budgets/expenditures and marketing allocations. 
            • It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
          • Product and Services: 
            • The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
            • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
          • Place (Distribution): 
            • The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
            • Offering the right product at the right PLACE, at the right time, at the right price. 
            • Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
          • Price:
            • All aspects regarding pricing. “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
            • The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  
            • Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
          • Promotion: 
            • Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
              • Personal Selling/ Sales Force: Sales persons: Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
              • Advertising
              • Sales Promotion
              • Collateral Materials
              • Direct Marketing (also referred to as Action or Direct Response Advertising
              • Interactive/Internet/Web, Digital Media, Social Media 
              • Events and Experiences-
              • Public Relations
            • Here are some strategic questions under Promotion::
              • What should you promote?
              • To whom should you promote?
              • What economic and discount levels should you offer?
              • What form of promotion should you offer? Features?
              • How frequent?
          • Partners: 
            • Also know as Alliances.
            • It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
          • Presentation: 
            • The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
            • Look at “real” product and service experiences. 
            • I place “events and experiences” also under Promotion. 
            • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
          • Passion:
            • Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.
            For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

            Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

            Tuesday, March 28, 2017

            Internet Versus TV Advertising. Both Fall Under Promotion in The 9P's Of Marketing

            Now more than 33%, actually 37 cents of each advertising dollar. 

            It's happening: Advertising on the Internet or web is surpassing TV advertising. And that is up from last year. Advertising is one of the eight elements under one of the nine P's of Marketing: Promotion.

            Visit here for more examples and insights into Marketing, targeting or "people," promotional and advertising strategies, Plus true, researched marketing insights and advertising trivia.

            I am a senior Forensic Marketing Expert, Marketing and Advertising consultant with Londre Marketing Consultants, LLC plus I teach Marketing, global Marketing and Advertising. 


            I created and own a copyright for the marketing concept, the Nine P’s/9 P's of Marketing ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or, known as the "4P’s" by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.


            In the late 60's I was taught In Marketing that the "customer," or potential purchasers, buyers are king, but they are missing as one of the P's, in the 4P's. It's prominent and its own "P" in the 9P's of Marketing. 


            The Nine P's/9P's of Marketing help companies, firms and business managers to identify marketing opportunities, solutions and find marketing problems and opportunities in a number of areas. They help, develop and guide a company or the firm's marketing objectives, strategies, tactics and solutions. 

            The Nine P's can be truly insightful, in many ways. 

            I consult and teach using many Marketing concepts and practices, including the Nine P's/9P's of Marketing.


            Marketing is a planning and execution process that involves a product or service's attributes, pricing, distribution, partnerships/alliances and promotion. All of these activities must work together to assure successful marketing practices. Companies and firms with the most effective marketing efforts try to thoroughly understand their customers and the marketplace. Companies and new product/service development professionals create products and services to meet market needs. These firms and others use marketing research and channels for understanding and communicating to a target market or audience ("People" in the 9P's of Marketing).


            In the study and practice of Marketing, Marketing and Brand Managers develop objectives, plans, strategies and tactics. 

            The Nine P's of Marketing include these important components, elements and efforts. Let's start with "People, one of the nine elements or components. :

            • People 
              • "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. In Marketing, from my education, training, research and analysis plus testimony, there needs to be great focus on the "Customer," or "People." 
              • "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's of Marketing. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
              • Simply it's about Segmentation and Targeting. Add Positioning and you have STP, as a start. 
            • Planning: 
              • Research. 
              • Developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets (“People”), marketing mix, marketing budgets/expenditures and marketing allocations. 
              • It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
            • Product and Services: 
              • The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
              • A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.
            • Place (Distribution): 
              • The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
              • Offering the right product at the right PLACE, at the right time, at the right price. 
              • Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
            • Price:
              • All aspects regarding pricing. “Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
              • The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  
              • Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
            • Promotion: 
              • Eight (8) major, strategic components: The communication elements include personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
                • Personal Selling/ Sales Force: Sales persons: Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
                • Advertising
                • Sales Promotion
                • Collateral Materials
                • Direct Marketing (also referred to as Action or Direct Response Advertising
                • Interactive/Internet/Web, Digital Media, Social Media 
                • Events and Experiences-
                • Public Relations
              • Here are some strategic questions under Promotion::
                • What should you promote?
                • To whom should you promote?
                • What economic and discount levels should you offer?
                • What form of promotion should you offer? Features?
                • How frequent?
            • Partners: 
              • Also know as Alliances.
              • It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
            • Presentation: 
              • The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
              • Look at “real” product and service experiences. 
              • I place “events and experiences” also under Promotion. 
              • While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. 
            • Passion:
              • Those intense, driving or overmastering feelings, emotions in the planning, developing, pricing, promoting, partnering, selling and overall marketing of products or services.

              For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

              Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 38+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.