The Emmys, Part Of Promotion In the Nine P’s Of Marketing: "Events And Experiences" With Samsung.

In the Nine P’s Of Marketing, Events And Experiences are defined as:

• Events and Experiences--Events, promotions and/or face-to-face engagements are delivering consumers to encounter, “experience,” and interact with the product or the service, usually prior to buying.

For the Emmys last Monday, using a PR firm Edelman Digital hyping viewership and a new branded TV sales, Samsung representatives went door-to-door.

They had guerrilla marketing and street teams in NY and LA. They had the new Samsung Curved UHD TVs, plus T-shirts, swords from “Game of Thrones” and other stuff as giveaways.

Samsung activities also fall under “Partnership” in the Nine P’s with a alliance/partnership with ABC, plus NBC and the Academy of Motion Picture Arts and Sciences.

One more example that I have used previously: Samsung created "pop-up" stores and customers can leave with a device, smartphones, tablets and wrist devices, free of charge. An “event and experience” initiative to convince smartphone and tablet owners to switch to Samsung. They also cover the wireless data costs.

I include plenty of examples in my presentations on the 9P's of Marketing.

At USC School of Law, UCLA School of Law and at Southwestern School of Law I have given variations of a  presentation, with CLE credit, titled “Confusion between Marketing  & Advertising: Why and what difference does it make to Law Students, Judges and Lawyers. Plus the Nine P’s of Marketing.”

I use specific, current examples of Yelp.com, Verizon, Metro/Expo, small businesses and large businesses. Plus the famous Sleekcraft factors. I present contemporary examples; the presentation is fun, educational, and interactive. I have also given international/global seminars and my talk will use both USA and global examples.

As a Marketing and Advertising expert, for the past 35+ years  I have worked full-time in Marketing while teaching Marketing and related subjects to graduates and undergraduates one, two or three nights a week at USC, CSUN, LMU CSUN among others.

My expert witness cases have involved: marketing; advertising; breach of contract; business practices; business and professions code compliance and violations, including unfair competition, unlawful, or unfair, or fraudulent business activities; contracts, sponsorships; false advertising; trade libel; media; trademark infringement; intellectual property; patents; usage of models; advertising agencies; trade secrets;  client business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. Cases involved contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media.

I have copyrighted and developed the Nine P’s of Marketing They include “People” or target market(s), Product” or Service, “Price,” “Promotion,” “Place” or Distribution, “Planning,” “Partners,” “Presentation,” and “Passion.”It's different out there. Beware. Or be aware of what's out there.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

There is much more on the 9P's at here or here. In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting): 
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics,  geographics,  psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  
• Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Product Placement: Some Movie and Product Examples With Success And Failures. Place Them Under Promotion In the Nine P's Of Marketing.

Pernod Ricard has a deal with Madvine, part of Relativity and you will see Absolut Vodka, Absolut Elyx (a premium vodka), Malibu Rum and Kahlua in movies; it’s called product placement.

Kahlua will be in the upcoming working title “Armored Car Project." It stars Zach Galifianakis, Owen Wilson and Kristen Wiig.

Parts of this blog have appeared before. Read on for much more.

Product placement can be part of the “whole” Marketing, Promotion and Advertising program.In the Nine P's of marketing I'd place them under Promotion.

Some examples: It was dumb for M&M’s to say no to product placement in ET. I believe it was five times, M&M's said "no way." It was reported that Reese's Pieces said yes on the phone when asked. I have added some for features and examples from a previous post.

It was smart, Marketing and Promotional smart, for Fedex to be in Cast Away. Fortunately some of that is hindsight and Tom Hanks too.

Producer Scott Rudin walked away from Facebook, when Facebook demands were too tough for for his Social Network. As you may know Facebook's founder Mark Zuckerberg is not portrayed in a positive light. The movie includes scenes which are unflattering in parts of his past, including personality traits, legal ramifications and the legal battles.

Was it smart for Google to be featured in Internship, the movie? It's PG-13, even though the trailers talked about drinking and getting high. It was probably good but the movie wasn't that good. I saw it opening weekend. I had worked and was the volunteer chair and co-chair of the Advertising Club of LA's Internship program for 25 years, while being a board member.

To me Google likes to be known as a combination of tech, intellectual curiosity, always inventing new products plus a passion to change the world we live in. The movie kind of worked.

Helpful Hints, from a senior lecturer, marketing consultant and Marketing Expert, plus Advertising forensic expert: There’s a fine line between creativity and commercialism. Be creative, but believable in its execution.

One of the worst, if not the worst and a major product placement was the "Geico" caveman for Geico Insurance, in a show called "Cavemen" on ABC.

Here are more examples. It has been reported that in Matrix Revolution there was bad blood among clients or advertisers with the directors and producers.  Warner Bros. lost a bundle when GM, Samsung and Heineken spent more than $100 million to promote the second installment but not the third one.  Advertisers blamed the prima donna behaviors of producers and directors. Disagreements were over actual product placements.

Paying millions for product placement? Massive sucker. Don't take my word for it.  EVP of entertainment at 1st Approach, those advertisers who pay $3 million to $5 million for product placement/integration deals are "massive suckers."

Referring to a couple of shows I've written about before, "The Apprentice." Of course, those "Apprentice" product placement advertisers --Sony Pictures Entertainment, Burger King, Mattel, and others--might tell you differently. They might say that, in fact, those million dollar arrangements, which almost equate to hour-long infomercials, were effective in generating  awareness.  Do you know a lot of brands get in for free, by just being there.

Being there. Does "The West Wing" need some Johnny Walker scotch?  You need to be a quick pourer. Could "King of Queens" have used some more Pop-Tarts on the kitchen set?

The biggest success story for unpaid product placement is with Apple Computers. Apple has been the quickest in overnight delivery of laptops to almost any and all entertainment projects for two decades. As a result, Apple appears to be dominating the PC market in the fictional lives of TV shows and movies.

Be creative, but believable in its execution.

1. Be ahead of curve. Read Adweek, Advertising Age, Variety, Hollywood Reporter, People, and others. 
2. Bigger is not always better.  More is not always better. 
3. Look to one of the seminars on product placement.  
4. Work with legal and marketing experts. Read the contracts. 
5. Do research. 
6. Read the revised script. Build trusting relationships.

I tell my classes and in presentations that you may need to work 14-16 months in advance for a national promotion. Need to work your distribution network, the entertainment partner and other products with brand managers.

One thing's for sure: Product placement isn't the “be all and end all.”

It's part of the “whole” Marketing, Promotion and Advertising program. I do a Marketing presentation at UCLA School of Law, Southwestern School of Law and at USC School of Law on "What is Marketing?" "What is Promotion?" & "What is Advertising?" Many in the media and many in law firms get them wrong. I help explain the differences using examples from Yelp.com, Verizon, Metro/Expo, small businesses and large businesses. Plus the famous Sleekcraft factors for trademarks.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

It's Tough Picking Celebrity Endorsers. Some Are Easier Than Others. Lincoln Picked Matthew McConaughey, For Its Struggling Brand.

Sales have been down. Ford has spent time and money on their other brands, Volvo, Land Rover, Jaguar and Aston Martin. It sold those brands so they are spending time and money on Lincoln. McConaughey is in for Lincoln. He's Oscar-winning actor. Lincoln wants to reinvent itself. Start seeing ads with matthew in early September.

Picking the right celebrities can even be harder than smart differentiation. If you are picking a celebrity be sure you check out their history and try to predict the future of the celebrity’s exposure? McConaughey looks bright. He did star in the movie "The Lincoln Lawyer." But also "Dallas Buyers Club."

What about their “after hour” behavior, any criminal record, FTC issues?  Health?

I have developed a list of strategic questions a brand manager or marketing manager should ask in developing and selecting a list of possible endorsers and celebrities, for a brand or company. Obviously there are strategic, emotional and rational decisions to be made by marketing professionals at both the client and the agency or talent source.

My marketing and promotional list?

1. Does celebrity subtract from product or service? In this case, I can think of multiple categories for Frank.
2. Is the celebrity appropriate for our product or service?  Same comment.
3. Does the celebrity add value? Or generate a good impression?
4. Does the celebrity add to the product’s image?
5. How much is the fee?
6. How is the contract structured?
7. Do you pay the celebrity or his family their fee, which will decrease media exposure/expenses?
8. What about the history and future of the celebrity exposure?  What about “after hour” behavior, any criminal record, FTC issues? Health?
9. Be sure celebrity uses and continues to use the product? Unfortunately he’s not alive.
10. Be sure the facts about the product are true and substantiated, before giving script to celebrity.
11. You must disclose if the star or celebrity has considerable interest in the company or product.

Come up with the right idea or selling concept.  That must be first. Then decide on the “celebrity” to present, sing or act. What you are going to say is more important than the "who."

Here's an update from August 22nd, 2015: 

• A Chicago, Ill.  jury awarded Chicago Bulls legend Michael Jordan $8.9-million dollars in his lawsuit against now-defunct Dominick's Grocery Chain. The legal case centered around a '09 magazine ad and coupon offer congratulating Jordan on his hall of fame induction. Jordan sued for $10 M, saying he guards his image. He doesn't sign endorsement deals for less than $10M. Dominick's parent company, Safeway, argued the NBA star was only owed $126,900. Jordan won and will donated to charity.

What's with our obsession with celebrities?  That includes clients, too.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) Who is buying and who is drinking Sinatra Select? target them. 
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Talk A Little Marketing With Lady Gaga, With The Nine P's Of Marketing.

Lady Gaga is a brand. Pure and simple. She has built a brand. She uses social media. She is sixth on Twitter’s “Most Followers” list and Forbes named her the 16th most powerful celebrity in the world.  

Her target or “People,” in the Nine P’s of Marketing. It’s an army of “Little Monsters.”  

In a new book coming out, Jackie Huba's Monster Loyalty: How Lady Gaga Turns Followers Into Fanatic uses “...loyalty marketing and customer cultivation.” 

Lady Gaga made her start in '05 and within four years she had millions of passionate fans.I'd called that successful branding, execution and "her people."

It's tough out there, but maybe not so much for lady Gaga. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People or as Lada Gaga calls them her fanatics, her "little monsters."  
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed? Lady Gaga surely uses soical media among other tools. 
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

The NFL IS Powerful And Everyone Is Just Waiting For Football Season To Start: But This Isn't A Smart Marketing Or Promotion Move/Strategy/Tactic For Super Bowl 2015.

A whole new way to look at "Pay to Play" for Super Bowl 2015, for me. Super Bowl XLIX will be outside of Phoenix, February 1st, 2015.

According to WSJ and Rolling Stone, to Katy Perry, Rihanna and Coldplay, the NFL has reportedly asked their top choices to perform at halftime at the next Super Bowl  BUT are they willing to pay the league in order to secure one of the biggest gigs in the world? Really. This seems like a Saturday Night Skit.  Read More

Is this smart Marketing and smart Promotion in the 9P's of Marketing?

BTW They are using the clock, the countdown promo...With 166 days and counting until Super Bowl XLIX, the committee unveiled the clock at Sky Harbor International Airport (Phoenix) which  marks the days plus hours, minutes until the kick-off.

BTW it's the state's third Super Bowl. Technically, the first as they report was not 1966---that was a championship game at the L.A. Coliseum. I worked across the street to put myself through college.

At USC School of Law, UCLA School of Law and at Southwestern School of Law I have given variations of a  presentation, with CLE credit, titled “Confusion between Marketing  & Advertising: Why and what difference does it make to Law Students, Judges and Lawyers. Plus the Nine P’s of Marketing.”

I use specific, current examples of Yelp.com, Verizon, Metro/Expo, small businesses and large businesses. Plus the famous Sleekcraft factors. I present contemporary examples; the presentation is fun, educational, and interactive. I have also given international/global seminars and my talk will use both USA and global examples.

As a Marketing and Advertising expert, for the past 35+ years  I have worked full-time in Marketing while teaching Marketing and related subjects to graduates and undergraduates one, two or three nights a week at USC, CSUN, LMU CSUN among others.

My expert witness cases have involved: marketing; advertising; breach of contract; business practices; business and professions code compliance and violations, including unfair competition, unlawful, or unfair, or fraudulent business activities; contracts, sponsorships; false advertising; trade libel; media; trademark infringement; intellectual property; patents; usage of models; advertising agencies; trade secrets;  client business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. Cases involved contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media.

I have copyrighted and developed the Nine P’s of Marketing They include “People” or target market(s), Product” or Service, “Price,” “Promotion,” “Place” or Distribution, “Planning,” “Partners,” “Presentation,” and “Passion.”It's different out there. Beware. Or be aware of what's out there.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

There is much more on the 9P's at here or here. In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) Multiple targets for the NFL. 
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Mr. Selfridge Would Be Proud. Window Displays. Beacons. Shoppers, Interactive Shopping And Mannequins. How’s That For A Headline?

It’s about selling stuff out of the display or off the mannequin.

I like that headline. It's involves HBO's Mr. Selfridge show about a department store in London at the turn of the century and now more than a hundred years later. 

Today pass a shopping window or a mannequin and have the chance to learn more with your smart phone.

Mr. Selfridge shows how window displays at a time without radio or TV advertising or even TV and radio could sell, by bringing shoppers into the store. So Mr. Selfriger would be proud of: Present day window displays, sensors, beacons. shoppers, interactive shopping and mannequins. 

Shopping or shopper beacons, with real shopping world context for apps.

Simply retailers are sticking tiny sensors in any physical place, such as your retail store or on a mannequin. App users benefit from personalized micro-location based notifications and actions as they walk into a shop, walk by a department store specialty retailer or interact with your products.

More ways to make shopping different. Beacons and apps wake up passing shopper’s smartphones. You are matching your likes and details in apps to what you see. You can set your own beacon notifications.

It's definitely interesting out there. Shoppers beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People
• It's about Segmentation and Targeting; 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. 
• There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

The Internet Changed Everything: Another Example Of Bluring The Line Between Ads And Editorial. What Is Advertising?

In September, I see with the People StyleWatch quiz more of the blurring in the  line or lines between ads  or advertising and editorial. Just like with native advertising, where ads mimic the editorial content, I see that advertisers continue to want to be seamlessly integrated into the stories

In the upcoming issue and online, there will be questions in the September issue of Time Inc.'s People’s StyleWatch. More integration of ads and editorial.

Matching your or reader's likes with celebrities and product links, there’s a special  quiz, "Meet Your Celeb Style Twin," which asks the readers about their personal style and suggesting both advertiser products and editor picks. But approximately 75% are advertisers.

But only 25% of the 600 products featured in the quiz were selected by editors with the others from advertisers. About 25 of them...advertisers.

The story bylines do indicate the name of the company along with the title "brand publisher."

These sponsored or "Promotional"quizzes are another example that magazine editors and writers are working with brands and advertisers.  So what is advertising?

So with questions like "What is Advertising? I do a presentation on "What is Marketing? What is Advertising? What is Promotion?

At USC School of Law, UCLA School of Law and at Southwestern School of Law I have given variations of a  presentation, with CLE credit, titled “Confusion between Marketing  & Advertising: Why and what difference does it make to Law Students, Judges and Lawyers. Plus the Nine P’s of Marketing.”

I use specific, current examples of Yelp.com, Verizon, Metro/Expo, small businesses and large businesses. Plus the famous Sleekcraft factors. I present contemporary examples; the presentation is fun, educational, and interactive. I have also given international/global seminars and my talk will use both USA and global examples.

As a Marketing and Advertising expert, for the past 35+ years  I have worked full-time in Marketing while teaching Marketing and related subjects to graduates and undergraduates one, two or three nights a week at USC, CSUN, LMU CSUN among others.

My expert witness cases have involved: marketing; advertising; breach of contract; business practices; business and professions code compliance and violations, including unfair competition, unlawful, or unfair, or fraudulent business activities; contracts, sponsorships; false advertising; trade libel; media; trademark infringement; intellectual property; patents; usage of models; advertising agencies; trade secrets;  client business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. Cases involved contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media.

I have copyrighted and developed the Nine P’s of Marketing They include “People” or target market(s), Product” or Service, “Price,” “Promotion,” “Place” or Distribution, “Planning,” “Partners,” “Presentation,” and “Passion.”It's different out there. Beware. Or be aware of what's out there.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

There is much more on the 9P's at here or here. In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) 
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Transparent, Clear Packaging Fall Under Product In The Nine P's Of Marketing

"Product” includes packaging, as a subset of the total offering. Brand managers use packaging as a badge, enhancing the product’s value.

Negatives: Shipping, temperature, light, dust, weather and stocking can take their toll.

Positives: Increased sales. Plus clear, transparent product packaging helps display the product, its features, which allows potential consumers to see competitive products before purchasing them.

There are a number of important strategic philosophies and practices guide Marketing planning, efforts and/or Marketing relationships/partnerships. In the Nine P’s© 2007, “Product” is one of the significant components and strategies. In Marketing, the variable  "Product" includes new product development, product mix, features, designs, packaging, sizes, services, warranties and return policies.

I have taught global studies, Marketing, global communication, and advertising for 38 years. For my clients, in the courtroom and in the classroom, we define "Product" of the Nine P's as: A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. (Kotler)

• A product line is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed or sold through the same types of outlets, or fall within given price ranges. The major product line decision involves product line length (the number of items in the product line. 

A company’s product mix has four important dimensions: width (number of different product lines), length (number of items a company carries within the product lines), depth (number of versions offered for each product in the line), and consistency (how closely related the various product lines are in end use, production requirements, distribution channels, or in any other way).

A service is any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything. (Kotler)“

A product or service also should have "Purpose," which is discovering the product’s real value, use, difference, reason, or function for the consumer and user.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing's objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product (Packing falls here)
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P's/Nine P's ©2007. Specifically you will find them detailed at 9P's/Nine P's.

Or for more fun, marketing strategies/tactics and facts:  Go to Marketing Trivia  with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

What Is Product And Automakers Are Deceptively Boosting Payload For Marketing And Promotional Rights, In The Nine P's Of Marketing

Comparisons are important to consumers in their purchase behaviors, but actual numbers need to be real comparisons.

Automotive News reported that GM and Ford  exclude heavy items from some of their pickups, such as the rear bumper or center console, to calculate maximum payload. The resulting figures are higher or larger than if the automakers used their pickup’s standard base curb weight.

That report includes components of the 9P's including "Promotion" and "Product."

"Product in the 9P's of Marketing includes: The goods and service combination the firm, as in an automaker, offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.

• A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.  (Kotler)
• Look at branding; brand equity; brand name; quality; unique selling proposition (USP) and unique value proposition (USP); newness; complexity; physical appearance; packaging; labeling; ingredients; maintenance and service contracts; and others.
• A product line is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed or sold through the same types of outlets, or fall within given price ranges. A company’s product mix has four important dimensions: width (number of different product lines), length (number of items a company carries within the product lines), depth (number of versions offered for each product in the line), and consistency (how closely related the various product lines are in end use, production requirements, distribution channels, or in any other way).

It was also reported that General Motors said that it will no longer remove some parts when weighing pickups to boost their maximum payload ratings.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People
• The target market and consumers need the "real facts." (Segmentation and Targeting)
• There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. 
• Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion (The implications of comparisons or comparative promotion or comparative advertising fall under this P, in the Nine P's of Marketing, too.) 
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Another Marketing Loyalty Program: This One Is Different...It's An Airport With Partners..An Example Using 9P's Of Marketing.

Don't you feel it's easier to earn points than to redeem them lately, or in the past few years?

The Baltimore Thurgood Marshall Airport (BWI ) has introduced a loyalty program, and another way to earn additional miles or points with your favorite airline or your "frequented" hotel chain. 

Here's another partnership...and "Partnerships or Partners is another of the 9P's of Marketing. It's "Thanks Again." 

For example, earn one mile per dollar spent when you shop, dine or park at BWI. The CEO of the airport states that when travelers park, buy a gift or have lunch/dinner or cocktails at the airport they will be able to earn additional miles or points with their favorite airline or hotel chain,"

It's tough out there especially redeeming points. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People
• Earning points are a different target and segment. It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed? Can the points really be used?   Marketing strategies need to be adapted for the different tiers or segments, especially I see more tiers for loyalty programs.
• Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Disney World Where The Beatles With John Lennon Officially Broke Up.

In May Pang's book, Instamatic Karma, John Lennon's former girlfriend, May Pang, recalled the exact place and the exact moment that Lennon officially broke up "The Beatles. "

He had ended a phone call and picked up a pen and at Disney World's Polynesian Village Hotel he signed his name and ended the rock 'n' roll band's in history and future.

It took a contract.

At USC School of Law, UCLA School of Law and at Southwestern School of Law I have given variations of a  presentation, with CLE credit, titled “Confusion between Marketing  & Advertising: Why and what difference does it make to Law Students, Judges and Lawyers. Plus the Nine P’s of Marketing.”

I use specific, current examples of Yelp.com, Verizon, Metro/Expo, small businesses and large businesses. Plus the famous Sleekcraft factors. I present contemporary examples; the presentation is fun, educational, and interactive. I have also given international/global seminars and my talk will use both USA and global examples.

As a Marketing and Advertising expert, for the past 35+ years  I have worked full-time in Marketing while teaching Marketing and related subjects to graduates and undergraduates one, two or three nights a week at USC, CSUN, LMU CSUN among others.

My expert witness cases have involved: marketing; advertising; breach of contract; business practices; business and professions code compliance and violations, including unfair competition, unlawful, or unfair, or fraudulent business activities; contracts, sponsorships; false advertising; trade libel; media; trademark infringement; intellectual property; patents; usage of models; advertising agencies; trade secrets;  client business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. Cases involved contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media.

I have copyrighted and developed the Nine P’s of Marketing They include “People” or target market(s), Product” or Service, “Price,” “Promotion,” “Place” or Distribution, “Planning,” “Partners,” “Presentation,” and “Passion.”It's different out there. Beware. Or be aware of what's out there.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

There is much more on the 9P's at here or here. In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• (Segmentation and Targeting) 
• Targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "
• People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed? 
•  Marketing strategies need to be adapted for the different tiers or segments.
• Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Main Publics Of A College Or University: Most Active Companies Sponsoring College Athletics. The Key To Both Is The Target Or "People," In The Nine P's Of Marketing.

I like to ask a Marketing question in any undergraduate or graduate Marketing or Advertising class, especially in the first couple of weeks.  What are the different "publics" regarding a university campus. Can you name them? 

The question is simple since they are juniors or seniors or graduates, but the answers are more complex. It's about targeting and then looking at different objectives, strategies and tactics of your marketing problem or opportunity.  

Main Publics of a college: Universities are complex systems. Education.  Research.  Hotel business. Food service. Safety and security.  Selling clothing/books/supplies.  Entertainment. Special Events. Sports. Property Management.

In most cities, the university is the city’s largest employer. 

External: 
• Business community
• Foundations
• Government agencies
• Suppliers
• Media
• Neighborhood organizations
• High school counselors
• Faculty elsewhere
• General public
• Accrediting associations
• Prospective students
• Parents.

 Internal:
• Current students
• Faulty
• Administration
• Board of trustees
• Alumni
• Donors
• Suppliers
• Unions

So there was a recent pres release which described the most active companies sponsoring college athletics, just one aspect of a university. 

1. Coca-Cola
2. Lowes
3. Allstate
4. UPS
5. PepsiCo
6. Nike (really, #6 with all of the major association or presentations in athletics on campus?)
7. Marriott
8. Hilton
9. Adidas AG
10. State Farm  (*Source: IEG; by percentage of college programs reporting company as a sponsor))

It's tough promoting on a college campus. Watch for many opportunities. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. I used a college or a univeristy as an example. There needs to be more focus on the "Customer," or "People."
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed? 
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments (or in this example, different publics) with differing "selling" potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

What Time Will It Be Here? Planning Under The Nine P’s Of Marketing. Significance Of Nov 18, 1883 And Our Four Time Zones In North America.

Check what time I posted this blog post. High Noon on a Sunday. You'll see why.

Being on time is critically important to companies and institutions plus marketers, whether it is the delivery of raw materials or the delivery of their products to the distribution channels or supply chain.

The significance of Nov 18, 1883 was big time, about time and a big deal.

There were hundreds of cities or more with differences in time between cities ..creating problems of moving passengers and freight over the thousands of miles of rail in North America.

Railroads created the first time zones, four of them in the US and Canada; it was noon on November 18, 1883. Interestingly day of the week since it was a Sunday.

Each city had a different time. At exactly noon on that Sunday of 1883, American and Canadian railroads passengers, conductors and management began using four continental time zones to end the confusion of dealing with hundreds or thousands of local times.

Even as late as the 1880's, most towns and cities in the U.S. had their own local time, generally based on "high noon," or the time when the sun was at its highest point in the sky. Think about that. Especially if it was an extreme weather day. Or you had a passenger to meet or a package to collect. How much waiting would you have to do?

Railroad timetables in major cities listed dozens of different arrival and departure times.  What a mess?

Most Americans and Canadians liked working with the new time zones, but it took 35 years for Congress to officially adopt the railroad time zones and put them under the supervision of the ICC or  Interstate Commerce Commission.

At USC School of Law, UCLA School of Law and at Southwestern School of Law I have given variations of a  presentation, with CLE credit, titled “Confusion between Marketing  & Advertising: Why and what difference does it make to Law Students, Judges and Lawyers. Plus the Nine P’s of Marketing.” This is a great example of planing, Promotion, and Place, Plus presentation.

I use specific, current examples of Yelp.com, Verizon, Metro/Expo, small businesses and large businesses. Plus the famous Sleekcraft factors. I present contemporary examples; the presentation is fun, educational, and interactive. I have also given international/global seminars and my talk will use both USA and global examples.

As a Marketing and Advertising expert, for the past 35+ years  I have worked full-time in Marketing while teaching Marketing and related subjects to graduates and undergraduates one, two or three nights a week at USC, CSUN, LMU CSUN among others.

My expert witness cases have involved: marketing; advertising; breach of contract; business practices; business and professions code compliance and violations, including unfair competition, unlawful, or unfair, or fraudulent business activities; contracts, sponsorships; false advertising; trade libel; media; trademark infringement; intellectual property; patents; usage of models; advertising agencies; trade secrets;  client business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. Cases involved contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media.

I have copyrighted and developed the Nine P’s of Marketing They include “People” or target market(s), Product” or Service, “Price,” “Promotion,” “Place” or Distribution, “Planning,” “Partners,” “Presentation,” and “Passion.”It's different out there. Beware. Or be aware of what's out there.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

There is much more on the 9P's at here or here. In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)  
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People."
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Loyalty Programs. Mobile Payments. Starbucks Is Good At It.

I was with my sister when I was at a Starbucks on Jefferson in PV, as in Playa Vista, and I discovered that one of the first adopters of in-store mobile paying was Starbucks. It's reported that they are expanding; they had 4.5 million active members, with 13 million mobile transactions reported each month.

It was my sister who a few years ago said I'll pay for the coffee and pulled out her iPhone. .

Shoppers can earn additional rewards or stars for purchases of Starbucks packed coffee in grocery stores.

These stars can be redeemed for free food of beverages in Starbucks stores.

Did you know that Starbucks was also an early user of bar-code technology?

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution):  
• This is what Starbucks is better at than their coffee. It's distribution. I would say and have heard that many patrons would rather go to another store such as CBTL in Los Angeles. 
• Place includes the company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” Don't forget grocery stores for Starbucks. 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

The Future And Present In Hotel Marketing, Their Products And Services, With The Nine P's Of Marketing.

One of my first blog posts 17 months ago and one of my first Marketing lectures 39 years ago were on hotel and hotel marketing.

With an improving economy, business people, families, students, grandparents, and others are traveling more. Hotels have higher occupancy rates.

Simply put more people are staying at hotels, i.e., a 100-room hotel with 90 rooms occupied would have a 90% occupancy rate. I see that services and check-in plus check-out are also changing. Plus selecting your room will also be available. Hilton may in a few months will have automated or mobile device check-in.

Remember how in the 90’s hotels differentiated themselves with free breakfasts, local calling and a free newspaper. Some Holiday Inns had signs on the road saying “Free HBO.” There is so much more to Marketing than a sign. I teach Marketing and use a copyrighted concept named the Nine P's.

We talk about this in class and I discussed in previous blogs.

What are people looking for in a hotel? It’s more than the “core benefits;” problem-solving benefits of Rest/Sleep/Pool/Clean Room and Towels/Location/Quiet that the customer or customers seek when buying the product or service.

They are looking for so much more than location, location, location. As well as amenities, Internet or Wi-Fi access, hotel name, reward programs (points added to their accounts for example Hilton HHonors, Starwood’s Preferred Guests. Wyndham Rewards, Marriott Rewards and others).

Or Hotels are updating the look and feel of their robes. A hotel in Washington, D.C.has zebra- and leopard-printed robes.

Plus ironing board, pool, brand's reputation, TV with a good, working remote, Price (one of the Nine P's), special offers, value; quality, style; ratings of hotels from previous guests.

There is more to our list that I develop in class: Rest & Relaxation, in Promotion (hotels fight/battle over the claims of which ones have the best beds, sheets, etc.), fitness center, food, special promotional offers, convention services; pillow menu selection, white noise machine, candy, apples or cookie at check-in, and turn-down service.

We discuss in class and in Marketing about complaints. Examples are: hotel parking fees can be expensive; resort fees; fee for a room key (just kidding); availability and working order of the fitness center; the printing out of an airline boarding pass can cost: $7.50; refrigerator; surcharges for phone calls; wireless access; roll away beds, up to $60; mini bar stocking; receiving faxes or packages; room service: (surcharge, delivery fee and mandatory gratuity; check out too early or too late fee; storing bags and wake up call. I did find it interesting that the Benjamin Hotel in Manhattan is offering work-down calls. It’s the opposite of a "wake-up call." The guest arranges to have the concierge call at a specific time or times to remind the guest to go to bed and sleep. Really??

It's tough out there. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People
• Think about it. There are different segments in hotels, downtown, business, vacation, transient buysiness, convention, specialty. 
• Marketing is about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics ( a big deal in looking for a room, in whcih city?) psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners 
• Many frequent marketing programs. To keep heavy users. 
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

A Smart Business Decision On Phone calls. For The Airlines, Passengers and The Department Of Transportation.

The headline may soon be "DOT bans calls during flights."
From my marketing training, teaching and consulting I will say the majority of travelers will appreciate this ban. 

It's a smart business decision.  It's about service and that customer's need to be on the same wavelength.  We don't need more rudeness and people yelling at each other. 

The U.S. Department of Transportation will likely issue a notice of a rule making in December of this year a future ban on passengers making cellphone calls during airline flights This has been reported by wsj.com and the agency confirmed. 

It's tough out there. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People
• It's about customers and employees. People that travel. 
• Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix." 
• Business people. 
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  
• Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments, especially business travelors and families. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.