I thought I'd generate a blog post, regarding inboxes.
I give a Marketing presentation at laws school and at graduate schools titled "Confusion between Marketing & Advertising: What is Marketing? Advertising? Use of Media and Social Media. Plenty of Examples."
I cover a bunch of topics. One of them is opting out of the "selling" messages.
One of dozens of examples is from Puritans Pride. Making Healthy Choices for Healthy Living.
They use an opt-out message which is ridiculous. I show a screen shot in my ppt (PowerPoint) Unfortunately I will grab the copy for you, in my original opt-out and they said another email.
"You may contact us with questions or concerns related to customer support and satisfaction.
You may unsubscribe here. Your choice will not affect marketing emails.
This email was sent by:
Puritans Pride. Making Healthy Choices for Healthy Living
1233 Montauk Highway, PO Box 9001 Oakdale, NY, 11769-9001
My real beef is that this is a "marketing" and "promotional" message and they are asking us to opt out twice, plus thy are being lazy with the term "Marketing."
Need a presentation on the differences of Marketing and Advertising from a Marketing expert and an advertising expert? Need business, marketing and advertising insights?
For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.
I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.
The Nine P's help identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.
In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:
- People (Segmentation and Targeting)
- Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.”
- Promotion: There are eight components, especially important for brand managers and marketing managers to be able to distinguish them.