A Marketing And NFL Nine P's Example: Partnerships In Marketing Are Truly Important. Here's A Great New One. About 45 Miles Apart.

The San Francisco 49ers will start playing their home games at the Levi's Stadium in Santa Clara for the 2014-15 season.  The stadium is approximately 45 miles south of downtown San Francisco and about 10 miles northwest of downtown San Jose. 

Partnerships in marketing are truly important. The 49ers have a partnership with Levi's and have many with the city of Santa Clara, which is not San Francisco. Their new stadium is about 45 miles apart, and that is in miles and not time.

Trust me that's not 45 minutes on almost any day, especially not a game day. The 45 miles is a record for all of the cities in the NFL. It's the furthest according to ESPN and SI. 

The 49ers played their home games at Candlestick Park in San Francisco until the 2012-13 season.  They have been headquartered in Santa Clara for years and have their training facility there, too.  The Stadium has been built next to their football headquarters.  Levi's Stadium will also be host to  the Super Bowl "L" in 2016 (Super Bowl L = 50), or they are now  calling Super Bowl 50.  I have written other posts on this. Who wants to be wearing a big "L" on their cap.  

There are a number of important strategic philosophies and practices guide Marketing planning, tools, variables, efforts and/or Marketing relationships/partnerships. 

While sports leagues like the NFL or the NBA are unique entities they make up many of the examples in Marketing. The Nine P’s/9P’s can be used successfully by product and service companies selling directly or indirectly to consumers (B2C), to intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

Marketers can’t usually create customer value and build customer relationships by themselves. 

Changes are occurring in how marketers connect with their suppliers, channel partners and others. I use the Nine P’s as a Marketing concept and “Partnerhship is one of the nine P’s, a joint partnership (like the Oakland Raiders or the 49ers and all of the NFL teams with the umbrella of the NFL); the joint relationships, partnerships and strategic alliances. I describe it further "as a  relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise." Usually it is used as a plural noun or “Partners,” not Partner. 

Partnership and cooperative agreements are formed that enable parties to bring their major strengths to the table and emerge with better planning, products, services, promotion, distribution and ideas than they could produce on their own.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners (The example here in this blog, but the example includes other P's, such as  "Place," "Product," "Promotion," and "Planning."
• Presentation (The two companies are presenting the product differently with the added mix-ins.)
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

TV Viewers Today Are More Distracted With Many Video Screens. Using Many Screens. I Call It "Multi Screen Tasking," With Promotion Under 9P's Of Marketing.

Interesting research from  TNS That TV viewers are distracted. Wow, that's not new but what is new is is with many video screens or multi screens. Consumers and potential shoppers or buyers watching TV or video from more than one screen is a problem and an opportunity for advertisers and programmers.

Let’s blend a bunch of topics and media terms, plus the trends of the use of a better understanding of multitasking as consumers view video and TV, with multi screens at the same time.:

• Distraction,"multi screen tasking," lack of attention, advertising, content, screen stacking, clutter, surfing, multi tasking, attention, multiple screens, social media, email, web shopping

Advertisers, brand managers and marketing managers must adapt to the  changing viewing habits of TV viewers. A global study found that a quarter of viewers around the world watch programming on a computer, laptop, table or mobile phone each day.  These are global figures.  Concentrating on the US viewers the topic is even more relevant for advertisers, media buying agencies and advertising agencies.

I'm talking about  the battle for consumer attention span with web users having these four devices.

According to TNS: “About 48% of prime-time TV viewers are double-timing the tube with other screens, whether using social media, checking email or shopping online, according to a study of 55,000 Internet users worldwide.”

I teach and consult in Marketing and Advertising plus do expert witnessing in court.

I like using the terms multi screen stacking or multi tasking with multi tasking. Or simply "multi screen tasking."

It's tough out there with the lack of attention and the tons of clutter. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People:
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People."
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's and media planning and buying.
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning: I'd put multi media or multi tasking here too. 
• Promotion, Advertising or TV users/viewers is just one of the parts or components under this "P." There are a total of eight under this one "P" of marketing, in the Nine P's. 
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Presentation Is A Component Of The Nine P’s Of Marketing: "Family Guy" And "Simpsons" Together In A Crossover Episode.

It was a sneak and a brilliant publicity move.

There are a  number of important strategic philosophies and practices guide Marketing planning, branding concepts and tools, Marketing variables, efforts and/or Marketing relationships/partnerships/ alliances. Presentation and branding are major ones, so having a “Family Guy” and “Simpsons” crossover episode is huge.  And they presented at Comic Con. Smart and that's a genius PR move.

The crossover event doesn’t air until September 28 on Fox. According to EW (Entertainment Weekly) and Variety five minutes of  "The Simpsons Guy" were screened on last Saturday, July 26th, during the "Family Guy" panel.

It’s been reported that the Griffins arrive at Springfield, Homer and Peter share their love of donuts and brew, with prank calls, skateboards and aliens included. Do we need to say more?  But wait there's more...Add a cameo of Bob of "Bob's Burgers."

In the Nine P’s of Marketing this publicity and sneak would fit under “Promotion” with eight parts and Presentation.  Presentation is defined as ”The “P” is the act of presenting any of the different 9P’s© to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, and/or partners. They are symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind.

Getting the publicity ball rolling for the fall season.

It's tough out there. Beware. But this adds levity and fun.  Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People: 
• Advertisers, agencies and TV media buyers buy using the details of "People." 
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• Most important besides sales.... "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, (in this example they are building ratings and share of audeince which are in previous posts of mine) the organization (advertisers as another example) can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Marketing strategies for products and services need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Targeting And "People," In The Nine P’s Of Marketing: Car Ads Are Targeting Professional Women Execs.

It’s not your soccer mom again.Using more creativity in targeting and in marketing. Instead of viewing the market as a uniform group of customers with similar potential, marketing managers,brand managers and others need to view the total market as distinct groups or segments with differing potential. Using different appeals and components under “People,” in the Nine P’s of marketing.

It's more than demographics too. Segment looking at demographics, geographics, psychographics, behavioral characteristics and technographics.

Automakers are pitching and targeting to professional. It’s about “purchasing power.”
Have you seen the advertising for Cadillac's SRX. The creative uses the "Stacy's Mom" pop song, but an upscale woman driving the car. This demographic and other characteristics are being used.

It's tough out there. Clutter, for car ads and car manufacturers have competitive environments to generate sales.

There are alternatives. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• Just like car ads targeting different segments
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. 
• Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

July 28, 1940: What’s Up Doc? In Movie Theatres. There Wasn’t That Much Media Around When Bugs Bunny Arrived.

In an animated film short named “A Wild Hare,” it was on this day in 1940 that Bugs Bunny made his official debut.

It’s the first cartoon in which Bugs Bunny acted like himself.

The cartoon involved Elmer Fudd hunting rabbits, only to have Bugs thwart him at every turn. "What's up, doc?" was Bugs Bunny's first line in the cartoon, when he meets Elmer Fudd.

It got such a big laugh in the theaters that the writers decided to make it a catchphrase.  (From the Writer's Almanac)

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Loyalty Programs, Social Media, Consumer Package Goods. Plus One Of The Segments Under "People," In The Nine P's Of Marketing.

Bond Brand Loyalty reported in AdAge in their fourth-annual study of 6K+consumers “…showed that loyalty programs associated with brands spur three times the amount of ‘program satisfaction’ among consumers. And that also creates increased likelihood to recommend the brand.”

For travel brands and retailers loyalty programs are common.  They combine many components of the Nine P's of Marketing: Passion, Presentation, People, Promotion, Partners, and Planning.

Interestingly loyalty programs are not used as much for CPG or Consumer Package Goods companies.

Gojo’s Purell hand sanitizer launched its loyalty program, with its new “Be Well Network” loyalty program, on its site and on mobile devices via Facebook.

Purcell brand managers want demographics of people or consumers buying its hand-cleaning products, how often they use and purchase them. Demographics is just one part of “People,” in the 9P’s of Marketing.

From Adage: “… a primary goal is to educate consumers about hand hygiene…
Time to stock up on #purell," states a suggested tweet, which earns 100 points if posted through the system. Two-thousand points garners a $2 discount on the product, and 10,000 points scores a gift card.”

This is another creative idea using loyalty programs, trying to generate additional use and repeated use of products.

Sales can be tough. It's tough out there in the vast marketplaces. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People It's about Segmentation and Targeting; 
• In this case or example, targeting, for sure, travelers, and in the summer months.
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  They are using social media and Facebook. 
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

With The NFL's Seattle Seahawks On ESPN, Explaining "Presentation," In the Nine P's Of Marketing

Team officials are looking for more exposure for the Super Bowl champs Seattle Seahawks? Really. Well the team is and fans will be watching on ESPN.  Seahawks begin training camp practice tomorrow. Every regular season home game is already sold out. Plus may lead the NFL with the most expensive tickets on the secondary market, as in Stubhub.com, as an example:

Next Tuesday at 10:30 AM (Pacific), ESPN's SportsCenter will provide a "live" look at Seahawks training camp. ESPN is providing a first time and they talk about how thrilled they are at "presenting" the Seahawks, starting out to defend their Super Bowl title.

There are a number of important strategic philosophies and practices which guide Marketing planning, branding concepts and tools, Marketing variables, efforts and/or Marketing relationships/partnerships/ alliances. I like using the Nine P’s and here’s an example of "presentation" or "presenting," under the Nine P’s.

Here's how I define it:

• Presentation: This “P” is the act of presenting any of the different 9P’s© to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, and/or partners.  How about the Seahawks on ESPN, before the season starts and to start preseason. They are symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind.

Think about how the NFL positions themselves against baseball, soccer and basketball.

Think about positive and negative emotions in a presentation by a salesperson or sales force. Or in this example from an episode and programming on ESPN.
Negative emotions narrow a person’s vision and propel selling behavior toward survival in the moment, especially new sales people --- “I’m frightened, so I’ll flee.” Hardly having a defensive lineman charging at you.

Positive emotions do the opposite: They broaden people’s ideas and we sell longer and can be more perceptive, more creative. For the seller, positive emotions can widen our view of the potential buyer and the specific situation. Where negative emotions help us see trees, positive ones reveal forests. They can aid in devising unexpected solutions to the buyer’s problem. The effects of positivity during a sales experience can infect the buyer, making him or her less adversarial, more open to the possibility and more willing to make a purchase.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): 
• Seattle, west coast, NFL West and national cable and satellite providers. 
• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product (or service as in a TV feed) at the right PLACE, at the right time (early in the preseason), at the right price. Please consider, develop and review many factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

What A Major PR Nightmare For 30 Months. Starting It Again. Who Owns The Soon to Be Scraped Costa Concordia? Soon to Be Salvaged?

The Carnival Costa Concordia has started its last voyage of 200 miles, if you can call it a voyage, after 30 months capsized off the coast of Italy, and a Tuscan island. Not too many are looking forward to the 22 months of dismantling and scrapping.

Not seeing too much PR.  Did you know that even the champagne bottle didn’t break against the ship at the christening.  A bad omen.

Without any mention in the news of Carnival or Carnival Corporation, I thought it was interesting that the capsized ship is on its way to Genoa.  Under the Nine P’s of Marketing one of the components is “Promotion” and one of the parts under “Promotion” is PR or Public Relations.

A little more background: Costa Concordia was built in 2004 by Fincantieri's Sestri Ponente ship yards in Italy. Operated from 2005 until 2012 by Costa Crociere (a subsidiary of Carnival Corporation).

The ship was wrecked off the coast of Isola del Giglio in Italy on January 13,  2012.

Sadly and a bit of superstition at the vessel's launch on 9/2/2005 it been reported that the champagne bottle, released by model Eva Herzigova, failed to break when swung against the hull the first time.

Wait for Sunday the ship gets into port…we’ll see if it's on time with 12 ships helping guide the vessel.

Need business, marketing and advertising insights? Fro Carnival, these are difficult branding and image problems.

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): 
• Ships and cruises sell ports. 
• They sell many components under all of the 9 P's. 
• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product (or service with cruising) at the right PLACE, at the right time, at the right price. 
• For both products and services, you would need to consider, develop and review many factors, travel agents, locations, store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including  specific “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Remember National Corvette Museum’s Sinkhole. An Example Under Marketing’s Nine 9‘s: Turning A Big Problem Into Lemonade from Lemon’s.

Marketing example from The National Corvette Museum in Bowling Green, Kentucky: 

• The sinkhole which opened up and eat eight (8) prized Corvettes in February, now is its own exhibit.  For more of the story on recovery check here from USA Today   They have made the sinkhole recovery operations an exhibit.  How smart is that? Great example of an event and experience under Promotion (one of eight components)  in the 9P’s. 

Visitors can view from a distance. Damaged cars are on display and the exhibit and viewing is planned through August and some Corvettes are being restored.

This is all part of  the museum's 20th Anniversary Celebration & Caravan.

Price under the Nine P’s of Marketing is $10 for adults and $5 for children.  Check out http:corvette museum.org.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): In this case it's Bowling Green, Kentucky where the museum is located. In the 9P's, "Place" is the company’s activities that make the product (museum does sell products, but it is a service. available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Alabama And Southern California Haven't Met Since 1978 In Football. Scheduled To Play September 3, 2016 in Cowboys Classic.

With a combined 26 national titles...

With 66 bowl victories...

With seven Heisman winners...

With the schools spliting the national championship in ’78 when USC defeated Alabama 24-14..

Competing for national titles and they played four times in the 1970s, splitting the series 2-2...

Having played each other in 1970 in Birmingham, Ala.when  USC won 42-21...

That game is credited with helping to integrate football in the South...

Mark your calendars.

Alabama and USC will start the 2016 Football NCAA season against each other in the Cowboys Classic on 9/3/16.

And unless the two teams meet prior in a bowl or new College Football Playoff, it will be the first time that the Alabama Tide and University of Southern California Trojans have played since 1978.

On September 3rd, 2016, Notre Dame will play Texas at Texas.

For both games, ALABAMA and USC and ND versus Texas, there will be plenty on sales and money made plus a ton of publicity with revenue from transportation, advertising, food, lodging, ticket sales and much sales promotion which falls under "Promotion," in the 9P's of Marketing.

Bonus question and bet:

• Will Lane Kiffin, USC’s fired coach in 2013 and now the offensive coordinator for Alabama, will he be there in 26 months. It’s a tough bet.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning: Planning falls under Marketing but in the case and game you will see a lot of scheduling and events around Arlington, Texas on 9/3/2016.
• People (Segmentation and Targeting)
• Product
• Place (Distribution): 
• While this or these games are national TV events, I use Place in the Nine P's to refer to a company’s activities that make the product available (football in Arlington, TX), using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, at the right time, at the right price. 
• For your business and Marketing needs, please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion: There are eight components including advertising, events and experiences, which  are two of them. 
• Partners/Alliances
• Presentation: The way the game will be presented will be huge with a ton of branding of the Trojans, TV network, Tide, and more. It's already started with this blog and more. 
• Passion: There is a lot of "Passion" for USC, Alabama and football fans. 

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Now We See More Vending Machines. Part Of “Place,” In The Nine P’s Of Marketing. Another Example To Add in Marketing Presentations.

What’s new?  Plenty...

Examples, a plenty for new vending machine concepts and execution:

• Customized burgers from Momentum
• Burritos from Burritobox 
• Spaghetti from a vending machine in Italy
• You've seen DVD and videos from vending machine. Easy street. 
• L'Oreal tested a vending machine that scanned a shopper's outfit and recommended makeup.
• Cupcakes in vending machines. Experienced that at Santa Monica Blvd. and its original location for Sprinkles. They are adding vending machines at 16 different locations. 
• Jamba Juice has vending machine in schools
• Caviar, in a vending machine, really? $1K or up to that for caviar at Highland and Hollywood.  Saw that vending machine.  Took a picture of it and have included in my “What is Marketing? What is Adverting? Promotion? Sales Promotion? Nine P’s of Marketing?” presentation.
• The presentation is also called “Confusion between Marketing & Advertising: Why and what difference does it make to Judges and Lawyers.”  I gave this presentation recently at a USC Gould School of Law event recently.  I have given versions of this at both Ucla School of Law and Southwestern School of Law also this year. Also presented another series at Ucla’s School of Television and New Media. 

Whether in court, in deposition, a filing or in the marketplace, I’m trying to help professionals, attorneys and the media from misusing terms. The genesis of my Marketing presentation goes back to attorneys/editors/the media and professionals misusing terms and the specific words/terms “marketing” and “advertising” interchangeably. I have witnessed this in trademark cases, national news and magazines.

I have taught Marketing, Advertising, Business Strategies and Global Marketing at USC, CSUN, LMU, Pepperdine and have made hundreds of presentations also at Advertising Center, Ucla, Foshay High School and others, while working full-time in marketing and advertising.
I used specific examples of Yelp.com, Verizon, Metro/Expo, small businesses and large businesses. Plus the famous Sleekcraft factors, signage and advertising from dozens of countries, plus now vending machines.  I have and use plenty of examples.

It's different out there. It's tough out there. Beware.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People in the 9P's:
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix." 
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution) Vending machine would fit under here in the 9P's
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Another Marketing P's Partnership Story: Between The Raiderettes and The Oakland Raiders. These Were A Series Of Unpleasant Actions And Reactions For The NFL And The Raiders.

This isn't a partnership to cheer about....This press and sports story was being featured and being talked about more and more concerning the NFL and their employee pay to the Raiderettes.

To many it was an embarrassment for the NFL and the Raiders. Why not pay for all of the hours of practice and rehearsals, people, and NFL fans asked? 

Here's an example of a cheerleader squad and the NFL Raiders, and a relationship or partnership that seems one-sided. It's important to note that the NFL is a "product."  In Marketing, a product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need. (Kotler)

Look at branding; brand equity; brand name; quality; unique selling proposition (USP) and unique value proposition (USP); newness; complexity; physical appearance; packaging; labeling; ingredients; maintenance and service contracts; and others.

Last January a suit was filed and focused on labor law violations. his NFL fiasco and negative press generated worldwide attention. It took six months after a wage lawsuit to get a contract and an agreement. 

Raiders are now to to pay a whopping $9 an hour. In the past it was $125 per game for ten games and nothing for hours of mandatory practices, public appearances and rehearsals. There were instances that they were paid for some sponsored events.  

The estimates wage will be now around $3.2K instead of $1.25K 

To solve Marketing problems and looking for Marketing opportunities, Marketing professionals  use the 9P's of Marketing.  The Nine P's of Marketing have many parts or components. They are:

1. Marketing Planning
2. People
3. Product
4. Place
5. Price
6. Promotion
7. Partners
8. Presentation 
9. Passion

A traditional definition of Marketing includes creating value for customers ("People, " in the 9P's), clients, partners and society.  One of the definitions of Marketing I use in court and in graduate classes of Marketing is:

• Marketing  is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners (Using my example of Netflix and Comcast, with Time Warner Cable)
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

LeBron Is Asking Fans "What Number Should He Wear For Cleveland Cavaliers: Number 6 Or Number 23? Should He Return To His High School Number 32?

There are a lot of numbers going around about LeBron James, and not just on his jersey.

• LeBron James maybe regarded as the best player in the basketball world (especially as a NBA free agent) and was the Number 1 free agent this summer. James plans to sign a two-year, $42.2 million contract with the Cleveland Cavaliers. (USA TODAY Sports) 
• In 2003, LeBron signed a three-year $12.96 million rookie contract with Cleveland Cavalier. That was a 20% increase over Yao Ming's contract with the Rockets in 2002. 

Have  a couple of juicy quotes.  One from Phil Jackson; one from former coach Paul Silas and one from the newly named Steve Kerr, previously with Bulls, TNT and now coach of San Francisco.

From Paul Silas in 2003:
“Cavs coach Paul Silas says “I’ve been around this game for 40 years and I’ve never seen anything like this (about LeBron and the press).” “Nothing but madness 24/7.”

From TNT and Steve Kerr in 2003, yes, 2003:
There are two books about LeBron James on the market, “King James: Believe the Hype” and “The Rise of a Star. “What do you write about when he’s 18---the kindergarten years were great…What’s Chapter Four, seventh grade?”

From Phil Jackson (formerly Knicks player and now VP, Lakers and Bulls coach) and Sports Illustrated 1/26/04
Despite the success of this year’s LeBron James and Carmelo Anthony, Lakers coach Phil Jackson says that most teenagers are too immature for the pros. “It doesn’t matter whether they can play or not,” says Jackson, who supports a minimum-age rule. “We’ve ended up becoming a service for growth.  Now it’s “We’ll hire laundry, we’ll hire Mom, we’ll hire somebody to come and live with them so that they can perform at this level…”

What if Love comes to the Cavaliers, what happens to his jersey number?

A number of important strategic philosophies and practices guide Marketing planning, branding concepts and tools, Marketing variables, efforts and/or Marketing relationships/partnerships/ alliances.

Developing a strong brand such as LeBron or the NBA is not jsut a byproduct. It comes from doing the other things in the Nine P’s of Marketing... right.

Make sure the product is excellent. Be sure the company is taking good care of their customers, and having the right planning and targeting, the right product, right price, right promotion, right partners, right presentation, with the right amount of Passion in the 9P’s.

Except for additional jersey sales and many more marketing decision does it really matter what number he will be wearing?   In a simple word, yes, but with a whole lot more.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People:  (Segmentation and Targeting) 
• There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics (NBA cities and Cleveland, among others would fit here), psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  
• Can the segments be accessed?  In basketball and with the NBA, a simple yes.  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Netflix: Stops Saturday Shipments of DVD’s Along With Costs. Saturday Marketing Insights And The Nine P’s Of Marketing.

First I waited since last Thursday and have posted this on today, which is Saturday. 

It appears that the company Netflix now only ships DVDs Monday through Friday, excluding holidays. This would or many mean, in many instances, that Netflix customers  will receive DVD’s on Saturdays, but not on Mondays, if  it only takes overnight to receive. 

For Netflix and others they see the future is in "online streaming." It’s definitely NOT DVD’s and shipping DVD's.  

Here’s a personal story related to DVD's.  A dear friend of mine died recently, unexpectedly, and he left 8K of DVD’s in his living room, organized, with a detailed inventory sheet. Quality DVD's.  

I did much research for the family, sent out a dozen emails and made ten calls and learned that DVD’s are worth 25 to 33 cents each. Some are worth nothing and some are worth a buck each.  

I found out that stores like Amoeba would give 50 cents to a dollar for some but only for in store credit.  Cut your return in half.  I heard they had 35 copies of that Adam Sandler’s “hit????“….Water Boy.” 

Teaching MBA graduate students I would end a few semesters with something I taught during my 78 semesters of teaching Marketing and Advertising plus Business Strategies, many in the at USC, CSUN, LMU and all five campuses of Pepperdine:  

• “Business can build revenue." 
• "Business should control or cut costs.”  

Let's go back to Netflix.  They are making strategic business decisions. It was reported that they have quietly stopped sending DVD's on Saturdays to customers, a strategic strategy and tactic that could save the company 10% annually on shipping costs. 

That’s controlling costs in a decreasing and dying market. 

At USC School of Law, UCLA School of Law and at Southwestern School of Law I have given variations of a  presentation, with CLE credit, titled “Confusion between Marketing  & Advertising: Why and what difference does it make to Law Students, Judges and Lawyers. Plus the Nine P’s of Marketing.”

I use specific, current examples of Yelp.com, Verizon, Metro/Expo, small businesses and large businesses. Plus the famous Sleekcraft factors. I present contemporary examples; the presentation is fun, educational, and interactive. I have also given international/global seminars and my talk will use both USA and global examples.

As a Marketing and Advertising expert, for the past 35+ years  I have worked full-time in Marketing while teaching Marketing and related subjects to graduates and undergraduates one, two or three nights a week at USC, CSUN, LMU CSUN among others.

My expert witness cases have involved: marketing; advertising; breach of contract; business practices; business and professions code compliance and violations, including unfair competition, unlawful, or unfair, or fraudulent business activities; contracts, sponsorships; false advertising; trade libel; media; trademark infringement; intellectual property; patents; usage of models; advertising agencies; trade secrets;  client business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. Cases involved contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media.

I have copyrighted and developed the Nine P’s of Marketing They include “People” or target market(s), Product” or Service, “Price,” “Promotion,” “Place” or Distribution, “Planning,” “Partners,” “Presentation,” and “Passion.”It's different out there. Beware. Or be aware of what's out there.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

There is much more on the 9P's at here or here. In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) This "P" is important especially for my example on DVD's and in entertainment. "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments--online streaming versus the traditional hard DVD. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Home Depot Now Selling 3-D Printers. Blending Targeting and “People,” With “Product,” “Place,” And More. Under the Nine 9P’s Of Marketing.

On the 40th anniversary of the product bar code (Universal Product Code--UPC) for retail scanning and inventory uses, I thought it was interesting that the Home Depot (THD) is now offering 3-D printers, on the web and in 12 stores. The stores where the product is available are only in California, Illinois, and New York.

A 3-D printer is used to make plastic parts, prototypes and art projects.

Under the 9P’s of Marketing:

• Planning: Seems like test marketing of a unique, expensive product. 
• Partners: With a strategic alliance, Home Depot and MakerBot
• Product, under 9P's Marketing: 3-D printers and products from manufacturer, MakerBot.
• Promotion: Includes eight different components, PR, sales promotion and more.  
• People or Targeting: Variety of customers, contractors, and others doing family improvements and remodels.  
• Price: MakerBot sells 3-D printers and scanners from $800 to $2900.  Surely there is no self-checkout on these models, which would also be considered under "Place." 
• Place: Home Depots, in selected sites and cities.  There are also MakerBot kiosks within the Home Depot stores. 
• Presentation: Both online and in store. Add the kisks too. 
• Passion:  Could make a part of this with the quality of the sales presentation at the MakerBot sales people. 

Interestingly, MakerBot has their own stores in New York, Connecticut and Massachusetts.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): 
• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Retailing
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Simple Post Today: When Do You Feel Malaysian Airlines Needs To Change Their Name?

Simple blog post today (written on 7/16, posted early on 7/17. Now much more complex. Plus updated again early and later on 7/17/2014, after the story ""Malaysia Airlines Says Passenger Jet Missing Over Ukraine ..."

When Do You Feel Malaysian Airlines Needs To Change Their Name? Will it be a merger? It's a business management, legal, political and social question.

Here's an update I found two or three days ago in NYT:

• "Two hours after Malaysia Airlines Flight 370 disappeared on a flight from Kuala Lumpur to Beijing on March 8, the Boeing 777 experienced a total loss of power, according to a recently released report from the Australian Transport Safety Bureau. The significance of this is not explained in the report because it is part of the Malaysian investigation, and Malaysian officials have declined to comment on it." 

Another strange detail?  I hope people haven't forgotten the Malaysian flight 370. I haven't.

And this latest Malaysian flight today, going down, makes it an awful, very sad story and group of stories. 

Updated with scratchy details from NYT, CNN, Fox, ABC and others:

• "Malaysia Airlines Says Passenger Jet Missing Over Ukraine Malaysia Airlines reported Thursday it had lost contact with a flight bound from Amsterdam to Kuala Lumpur over Ukraine. The Interfax news agency said the airliner, with 295 people on board, crashed in Ukraine near the Russian border and that it may have been shot down. The Interfax report said the plane came down 20 miles short of entering Russian airspace... More details to follow."  

• And more: "U.S. intelligence agencies said a surface-to-air missile hit a Malaysia Airlines plane carrying 295 passengers and crew before it crashed in Ukraine." 

There needs to be much more information to come and many more prayers.This first post came months after Flight 370 and before the surface to air hit on a Malaysian jet."

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People, as in Targeting, but this again world news and a ton of information, planning, research is needed)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

It's Not 1984. An Interesting, Once Competitors, Now An Strategic Alliance. IBM To Sell Apple Products. "Partners," One Of The Nine P's Of Marketing.

In 1984, they were competitors and Apple attacked with "comparative" advertising against "evil, big brother" IBM.

IBM and Apple are now working together and have a strategic alliances, and it would fall under "Partners," in the 9P's of marketing.

Thirty years ago they hated each other. I know of one senior advertising person who it was a huge deal, controversial jump to go to work on IBM products and services.

Now Apple and IBM working together, really? Here's an interesting, striking, while once competitors:

• IBM is selling iPhones and iPads. 
• Plus they, Apple and IBM signed an agreement to create apps, which draw on IBM's computing services and security and Apple's simplicity.
• IBM will provide on-site support of Apple products within companies and businesses. 
• IBM and Apple have 100 engineers developing 100 new apps. Apple wants more reach into the business world.

Why?

• Apple has historically not sold to businesses. 
• Simply "Revenue," for both.
• IBM and Apple have 100 engineers developing 100 new apps. Apple wants more reach into the business world.
• IBM needs to stop eight quarters of year to year revenue declines.   

What's next a strategic alliance for Google and their Android operating system and devices? With whom?

To solve Marketing problems and looking for Marketing opportunities, Marketing professionals  use the 9P's of Marketing.  The Nine P's of Marketing have many parts or components. They are:

1. Marketing Planning
2. People
3. Product
4. Place
5. Price
6. Promotion
7. Partners
8. Presentation 
9. Passion

A traditional definition of Marketing includes creating value for customers ("People, " in the 9P's), clients, partners and society.  One of the definitions of Marketing I use in court and in graduate classes of Marketing is:

• Marketing  is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 

Here's another  example of alliances and partnerships or "Partners," in the 9P's.

• Serving up to 30 million customers if Comcast’s purchase of Time Warner Cable is approved, Netflix has agreed to pay Comcast to ensure Netflix movies and TV shows stream smoothly to Comcast customers. Netflix  gets direct access to Comcast's broadband network, in their multi year deal comes ten days after Comcast agreed to buy Time Warner Cable.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners (Using my example of Netflix and Comcast, with Time Warner Cable)
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.