The Nine P's Of Marketing: Targeting Decisions or "People" With Demographics, Geographics, Psychograhics, Behavior Characteristics, Technographics. Now Add Weather.

Before we get to the weather and selling and buying behaviors, I teach and consult that there are a  number of important strategic philosophies and practices which guide Marketing planning, branding concepts and tools, Marketing variables, efforts and/or Marketing relationships/partnerships/ alliances.

One of the important 9P’s of Marketing is “People,” or People/Prospects/Purchasers/Potential Purchasers (Target Market).

In Marketing a Target Market consists of a set of buyers who share common needs or characteristics that the company decides to serve. Market targeting can be carried out at several different levels.

Most students of marketing  know that a product focusing on a specific target market contrasts sharply with one following the marketing strategy of mass marketing. A target audience would be a media term.

Segmentation is an important Marketing concept; the market segmentation process includes:

• Determining the characteristics of segments using Geographic, Demographic, Psychological, Behavioral and/or Technographics or Technographical Segmentation in the target market(s). Or the process of segmenting the entire market as a whole and separating it into manageable units based on demographics, geographics, psychographics, behavior, technographics or technographical characteristics.

So I found it interesting that Walmart and other retailers are making decisions on weather. Easy one are adding umbrella at the check stand or snow tires during the winter. Hot tea rather than cold tea.

But using another of the Nine P’s, Walmart has a partnership with Weather Co. They look at zip codes, and shopping patterns. Based on different weather forecasts they are merchandising blueberries, blackberries and raspberries, salads, steaks, and more.

I think we all feel that weather affects are mood but now Walmart and others are looking at specifically weather patterns and what to change in merchandising in store and on the web.

It's tough out there. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People:
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. 
• There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• Additional strategic questions:  
• Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

The Panama Canal: Big $5.25 Billion Expansion Project. It Needs To Adapt After 100 Years .It's More Than Just Shipping And Place In The Nine P's Of Marketing.

Under Product.  Under Place. Under Partners, for sure.

As a “Product” in the 9P’s of Marketing it needs to accommodate larger ships. For the past century, the Panama Canal has been a quicker and cost efficient  gateway for getting goods to people and businesses.

It’s a historic waterway, for sure. Got to visit and see the Panama Canal.  Got to see the locks.
Handling five percent of worldwide shipping, the Panama Canal is 100 years with its anniversary last summer.

The Panama Canal is in a massive $5.25 billion expansion project. It’s facing competition and wants to meet global transportation and business needs.

The PC’s new locks are planning to double the canal’s capacity, providing significant benefits to local, regional and global economies.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): 
• The company’s activities that make the product available, using distribution and trade channels, such as the upcoming new Panama Canal, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, at the right time, at the right price. Please consider, modes of transportation, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

In An Already Crowded Field: Using Segmentation Marketing, "People" In the Nine P's Of Marketing. An Example With AARP, Tablets And A Need In 50+ Demographics.

Another tablet in an already crowded field?

AARP said "We saw this need and decided if no one else would do it, then we will.”

AARP starts today, a promotional campaign using national TV, print, digital and in-stores.  Is this destined to be sold on Groupon or Living Social?

This new tablet uses marketing segmentation and is aimed at 50+ and older demographics.  It’s $189 and Walmart is helping promote it.

 It’s AARP’s tablet with Intel technology (a partnership of Intel and AARP) called the “RealPad.”

I’m using the nine P’s of Marketing with AARP.  The Product is RealPad. The price is $189. The place is with Walmart or you can purchase the RealPad through AARP.

Promotion is using instore sales promotion at Walmart and using national TV, print, digital and in-store merchandising. TV spots will include NFL,, USA, TNT and ESPN. Plus People and Washington Post.

It's competitively tough out there, especially in an already crowded market.

Beware.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix." 
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen and in this case members of AARP and the 50+ demo, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed? With AARP's reach and with Walmart there is good reach and frequency. 
• As you may know Marketing strategies need to be adapted for the different tiers or segments. 
• Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

McDonald's Says It Needs To Fix Its Image. Put That Under Many Of The Nine P's Of Marketing Including Presentation.

Falling sales affect Marketing planning, implementation and execution.

In Bloomberg, it is being reported that McDonald's wants to change its image and it needs to be fixed. McDonald's has had a drop of 3.3% in sales for its U.S. restaurants and an overall profit decline of 30% for the third quarter.

The CEO Thompson says its related to issues of health, freshness and integrity" of its food products.

McDonald's also plans to give customers more "personalization" options (Sounds like the old "Have it your way" from Burger King, but this is directed more to their franchisees, I assume) plus allowing more freedom to its owners and franchisees to create and serve regional items.

I have copyrighted and developed the Nine P’s of Marketing They include “People” or target market(s), Product” or Service, “Price,” “Promotion,” “Place” or Distribution, “Planning,” “Partners,” “Presentation,” and “Passion.”It's different out there. Beware. Or be aware of what's out there.

The “P” for Presentation is the act of presenting any of the different 9P’s© to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, and/or partners. They are symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind.

Think about positive and negative emotions (images for and of McDonald's)  as in advertising, promotion or in a presentation by a salesperson or sales force. Negative emotions narrow a person’s vision and propel selling behavior toward survival in the moment, especially new sales people --- “I’m frightened, so I’ll flee.” Positive emotions do the opposite: They broaden people’s ideas and we sell longer and can be more perceptive, more creative.

For the seller, positive emotions can widen our view of the potential buyer and the specific situation. Where negative emotions help us see trees, positive ones reveal forests. They can aid in devising unexpected solutions to the buyer’s problem.

The effects of positivity during a sales experience can infect the buyer, making him or her less adversarial, more open to the possibility and more willing to make a purchase.

As a Marketing and Advertising expert, for the past 35+ years  I have worked full-time in Marketing while teaching Marketing and related subjects to graduates and undergraduates one, two or three nights a week at USC, CSUN, LMU CSUN among others.

My expert witness cases have involved: marketing; advertising; breach of contract; business practices; business and professions code compliance and violations, including unfair competition, unlawful, or unfair, or fraudulent business activities; contracts, sponsorships; false advertising; trade libel; media; trademark infringement; intellectual property; patents; usage of models; advertising agencies; trade secrets;  client business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. Cases involved contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

There is much more on the 9P's at here or here. In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) 
• This "P" is important especially for my example, not everyone comes to McDonald's. 
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics,  psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  
• Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Explaining Marketing Opportunities. Unique Old Buildings. A Unique Example For Sale.

Here are a few statements and I am describing unique buildings:

• Sometimes centrally located with hundreds of rooms. 
• Kitchen facilities. 
• Can be used for TV and movie production
• Plenty of beds. 
• Diverse clientele. 
• For short stays or long stays. 
• Usually plenty of parking. Easy to find. Plus really safe.

What am I describing.  Prisons for sale.

Because of empty jails, governments are putting prisons up for sale in Oregon, Boston, New York Texas and other states.

I have seen Alcatraz turned into a site seeing tour. One of my favorite tours ever, I have done the tour at least twice. I have seen a mall converted into a company building. It was pretty cool.

Some office building can be converted into lofts, apartment buildings and hotels. Plus government buildings can be converted into malls, retail and schools. Prisons have been a tougher job to sell and convert their facilities.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

It's Bricks-And-Mortar For Amazon.com. That's A First. Their First Retail, Physical Store Is Planned For NYC.

How you build sales...you need customers, also sometimes foot traffic, especially in retail.

How do you buy electronics...you need to feel and see the selection.

 For amazon.com it will be a showroom. A warehouse. A pickup center for same-day purchases. I put most of these characteristics under "Place," in the Nine P's of Marketing.

On the same street as Macy's (near 34th Street), it took a lot of Marketing planning and research for Amazon.com to establish a physical shopping site, but it is during the holiday-buying season. Smart timing and smart planning.

You know they will be competitively priced.  But some of their real skills have been inventory, product lines plus shipping.

Other online retailers are opening stores too:

• SwimSpot
• JustFab
• Bonobos
• Nasty Gal

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution):
•  The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives, such as Amazon.com is planning.
• It can be the the Right Place, at the right time, holiday shopping time.
• Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Tablets, Kiosks, Checks and More Are Up At Chili's. Interesting Examples of the Nine P's Of Marketing And More For Lunch And Dinner.

I'd state that the product is different. Service is different. Presentation, one of the Nine P's of Marketing, is different at Chili's.  So "what's new" in their 800+ restaurants? Ordering and paying would be two examples.

With the installation of 45K tablets or kiosks across 823 Chili's restaurants, Austen Mulinder, Ziosk's CEO, said “…guests at nearly every Chili's in the country can place orders, play games and pay their checks from our tabletop tablets."

Chili's “partnered” (one of the nine P’s of Marketing is “Partners”) with Ziosk, a the restaurant- tablet-maker to develop tabletop devices which allow customers to order their meals and more.

But what is interesting and they tested the concept in 200 restaurants, Chili’s found that the average check is up. And revenue is up  since appetizers are up,  bills are up, desserts are up with  waits being lower for food.

In a few ways, distribution or "Place," and "Price," in the nine P's are also different, too.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

On October 19th, Discover Another Part of Los Angeles: 2nd Annual L.A. Sriracha Festival

Here's a unique themed festival, promoting the "Sriracha" product which has been in the news for a variety of different reasons including local, regional and state politics. What is Sriracha or Sriracha Sauce?

Under the Nine P's of Marketing and a segment of Promotion is "Events and Experiences."

What:  2nd Annual L.A. Sriracha Festival

When: Sunday, October 19 at 2:00 - 6:00PM

Where/Venue: Central Plaza in L.A.'s Chinatown on North Broadway

Festival Link

Will be featuring and spotlighting the famous hot sauce. There will be food stations with a variety of Sriracha-themed dishes. Add music and local craft beers.

Want to know more. Want or need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions.

If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): 
• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Seven (7) Billion Tins And SPAM Keeps Selling. Some Aspects Of The Product And The Nine P’s Of Marketing.

On a cold December day in 1942, CBS broadcaster Edward R. Murrow said:

• “This is London. Although the Christmas table will not be lavish, there will be SPAM luncheon meat for everyone.”

Slogan:  "No matter how you slice it, only SPAM tastes like Spam."  That's from a Reader’s Digest ad in 1959.

SPAM sells approximately 122 million cans a year.

Available ("Place," in the 9P’s of Marketing) in 99% of supermarkets. Ever hear that Spam is used as gift packs and popular as wedding gifts. I’d fit that under People, in the Nine P’s.

What is "People/Prospects/Purchaser (Target Market)" in the 9P's of Marketing:

• Target Market consists of a set of buyers who share common needs or characteristics that the company decides to serve. Market targeting can be carried out at several different levels. 
• A product focusing on a specific target market contrasts sharply with one following the marketing strategy of mass marketing.
• Defining a target market requires market segmentation; the process of segmenting the entire market as a whole and separating it into manageable units based on demographics, geographics (I'll refer to a specific state in the USA), psychographics, behavior, technographics or technographical characteristics.
• Segmentation is an important Marketing concept; the market segmentation process includes: 
• Determining the characteristics of segments using Geographic, Demographic, Psychological, Behavioral and/or Technographics or Technographical Segmentation in the target market(s). 
• Separating and targeting these segments in the market based on those characteristics. 
• Checking to see whether any of these market segments are large enough to support the organization's product. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market.The process of segmenting the entire market as a whole and separating it into manageable units based on demographics, geographics, psychographics, behavior, technographics or technographical characteristics.
• There are a wide range of consumers.  Different segments. There are segments of consumers who “try” brands and products. There are segments who want to be trend setters. I can say to a Marketing class, this fits other product which are not 77 years old. 

This is always a favorite trivia question: "Which state has the highest consumption per capita?"  It’s Hawaii.  With an average of 5.6 cans per person per year.

Product details: Pork shoulder, water, salt, potato starch, sugar and sodium nitrate.

It’s twelve ounces of vacuum-sealed pork shoulder. They have also introduced a seven ounce product.

There is much more on SPAM including recipes, Click here.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution): The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

In the Nine P's Of Marketing Where Do you Put Heat-Resitant Chocolate

As Management guru Peter F. Drucker once said: “The aim of Marketing is to know and understand the customer so well that the product or service fits him (her/it) and sells itself." 

And this is one of the reasons I created the Nine P’s. “People” or Targeting was slightly forgotten in the Marketing Mix, and is a major, significant part of the Nine P’s of Marketing.

I noticed a story on Hershey filing for a heat-resistant chocolate patent. Interesting.  I would put that under "Product, in the 9P's of Marketing. 

"Product is referred to as:

• Product: The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies. 
• A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.  (Kotler)
• Look at branding; brand equity; brand name; quality; unique selling proposition (USP) and unique value proposition (USP); newness; complexity; physical appearance; packaging; labeling; ingredients; maintenance and service contracts; and others.
• A product line is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed or sold through the same types of outlets, or fall within given price ranges.  The major product line decision involves product line length (the number of items in the product line. A company’s product mix has four important dimensions: width (number of different product lines), length (number of items a company carries within the product lines), depth (number of versions offered for each product in the line), and consistency (how closely related the various product lines are in end use, production requirements, distribution channels, or in any other way).
• A Product or service also should have Purpose, which is discovering the product’s real value, use, difference, reason, or function for the consumer and user.

Remember M&M's slogan of "It melts in your mouth, not in your hand?" Interesting. It's reported that Hershey developed a production method for heat-resistant chocolate. The method uses a chocolate dough which keeps its shape and texture. Realize shelp stability and weather affect most store products.

It's competitively tough out there. Beware.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting, but chocolate in many forms are a "people" favorite. I remember Snickers being the official snack for the Olympics. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still more questions:  
• Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. 
• Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

“Fuel-Economy Average Has Climbed To A Record 24.1 MPG,” According To The EPA. File That Under Product, Presentation, Presentation In The Nine P’s Of Marketing

It's a record: “Fuel-economy average climbs to record 24.1 mpg,” EPA reported.

Saw that it was reported that the average fuel economy of cars and light trucks increased to a record 24.1 mpg in the 2013 model year, though the pace of improvement slowed compared with the two previous years, according to the U.S. Environmental Protection Agency's annual Fuel Economy Trends study released yesterday.

There are many marketing insights and implications in this press release.

At USC School of Law, UCLA School of Law and at Southwestern School of Law I have given variations of a  presentation, with CLE credit, titled “Confusion between Marketing  & Advertising: Why and what difference does it make to Law Students, Judges and Lawyers. Plus the Nine P’s of Marketing.”

I use specific, current examples of Yelp.com, Verizon, Metro/Expo, small businesses and large businesses. Plus the famous Sleekcraft factors. I present contemporary examples; the presentation is fun, educational, and interactive. I have also given international/global seminars and my talk will use both USA and global examples.

As a Marketing and Advertising expert, for the past 35+ years  I have worked full-time in Marketing while teaching Marketing and related subjects to graduates and undergraduates one, two or three nights a week at USC, CSUN, LMU CSUN among others.

My expert witness cases have involved: marketing; advertising; breach of contract; business practices; business and professions code compliance and violations, including unfair competition, unlawful, or unfair, or fraudulent business activities; contracts, sponsorships; false advertising; trade libel; media; trademark infringement; intellectual property; patents; usage of models; advertising agencies; trade secrets;  client business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. Cases involved contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media.

I have copyrighted and developed the Nine P’s of Marketing They include “People” or target market(s), Product” or Service, “Price,” “Promotion,” “Place” or Distribution, “Planning,” “Partners,” “Presentation,” and “Passion.”It's different out there. Beware. Or be aware of what's out there.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

There is much more on the 9P's at here or here. In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) This "P" is important especially for my example.  They will target different consumers on a CPM basis, which is under media planning or Cost Per Thousand." People or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Another Example of People, Plus Passion and Presentation, With Management And Employees, In The Nine P's Of Marketing,

Rarely do you see employees demanding that the boss is brought back.  How employees 'act" toward customers is a major key to customer service. So with the ouster of Artie Demoulas, the CEO of Market Basket, it shows the importance of "happy employees," customer services, partnering and leadership on several levels.

Dissatisfied, miffed and angry workers wanted the return of their boss.It surely takes a team.

"People are your most important competitive edge. Make them happy and the rest is easy," Dike stated two days ago in Management-Issues/U.K.

Competitively, it's tough enough out there. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People, does include your own employees or the company/firm's employees. Past and present, 
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Directv Has Pact With NFL For Sunday Ticket. An Example Of The Nine P's Of Marketing

Directv will continue to promote and broadcast the highly successful "Sunday Ticket" package of NFL games for the next eight years. The package includes allowing all subscribers to watch ALL Sunday afternoon football games. The package started in 1994 and extends eight years. the new agreement adds mobile devices and online too.

The cost or "Price," in the Nine P's of Marketing, is $1.5 billion per year.

AT&T included a stipulation in its merger agreement talks with Directv. That it could walk if Directv didn't have an agreement with the NFL.

There are a number of important strategic philosophies and practices guide Marketing planning, tools, variables, efforts and/or Marketing relationships/partnerships. 

While sports leagues like the NFL or the NBA are unique entities they make up many examples in Marketing. The Nine P’s/9P’s can be used successfully by product and service companies selling directly or indirectly to consumers (B2C), to intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

Marketers can’t usually create customer value and build customer relationships by themselves. 

Changes are occurring in how marketers connect with their suppliers, channel partners and others. I use the Nine P’s as a Marketing concept and “Partnership is one of the nine P’s, a joint partnership (like NFL with Directv, or, in a previous post, the 49ers and all of the NFL teams with the umbrella of the NFL); the joint relationships, partnerships and strategic alliances. I describe it further "as a  relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise." Usually it is used as a plural noun or “Partners,” not Partner. 

Partnership and cooperative agreements are formed that enable parties to bring their major strengths to the table and emerge with better planning, products, services, promotion, distribution and ideas than they could produce on their own.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners (The example here in this blog, but the example includes other P's, such as "Product," "Promotion," and "Planning."
• Presentation (The two companies are presenting the product differently with the added mix-ins.)
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Hotels: Marketing, Costs and Doing Business, With The Nine P's of Marketing

Another update:

Was this really worth a press release? Reported in a NY University study, hotels are spending money on installing new carpeting, bigger TVs, faster internet, new irons, coffee makers, redesigned lobbies, improved work spaces and desks, fitness centers plus better restaurants.

Could this be the "costs" of doing business, especially with copetition? The recession affected business.  Hotels were affected more since businesses cut back their spending including travel. One of my first blog posts featured one of my first Marketing lectures 39 years ago. it was on hotel and hotel marketing.

With an improving economy, business people, families, students, grandparents, and others are traveling more. Hotels have higher occupancy rates.

Simply put more people are staying at hotels, i.e., a 100-room hotel with 90 rooms occupied would have a 90% occupancy rate. I see that services and check-in plus check-out are also changing. Plus selecting your room will also be available. Hilton may in a few months will have automated or mobile device check-in.

Remember how in the 90’s hotels differentiated themselves, against the competition, with free breakfasts, local calling and a free newspaper. Some Holiday Inns had signs on the road saying “Free HBO.” There is so much more to Marketing than a sign. I teach Marketing and use a copyrighted concept named the Nine P's.

We talk about this in class and I discussed in previous blogs.

What are people looking for in a hotel? It’s more than the “core benefits;” problem-solving benefits of Rest/Sleep/Pool/Clean Room and Towels/Location/Quiet that the customer or customers seek when buying the product or service.

They are looking for so much more than location, location, location. As well as amenities, Internet or Wi-Fi access, hotel name, reward programs (points added to their accounts for example Hilton HHonors, Starwood’s Preferred Guests. Wyndham Rewards, Marriott Rewards and others).

Plus ironing board, pool, brand's reputation, TV with a good, working remote, Price (one of the Nine P's), special offers, value; quality, style; ratings of hotels from previous guests. I'm adding another one in May 2016, related to the TV remote: "Micro-Free TV handset. 

There is more to our list that I develop in class: Rest & Relaxation, in Promotion (hotels fight/battle over the claims of which ones have the best beds, sheets, etc.), fitness center, food, special promotional offers, convention services; pillow menu selection, white noise machine, candy, apples or cookie at check-in, and turn-down service.

We discuss in class and in Marketing about complaints. Examples are: hotel parking fees can be expensive; resort fees; fee for a room key (just kidding); availability and working order of the fitness center; the printing out of an airline boarding pass can cost: $7.50; refrigerator; surcharges for phone calls; wireless access; roll away beds, up to $60; mini bar stocking; receiving faxes or packages; room service: (surcharge, delivery fee and mandatory gratuity; check out too early or too late fee; storing bags and wake up call. I did find it interesting that the Benjamin Hotel in Manhattan is offering work-down calls. It’s the opposite of a "wake-up call." The guest arranges to have the concierge call at a specific time or times to remind the guest to go to bed and sleep. Really??

It's tough out there. Beware of your competition. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People
• Think about it. There are different segments in hotels, downtown, business, vacation, transient buysiness, convention, specialty. 
• Marketing is about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics ( a big deal in looking for a room, in whcih city?) psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners 
• Many frequent marketing programs. To keep heavy users. 
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Example Of Place, Partners, Presentation, Promotion and Product Plus Planning, In The Nine P's Of Marketing.

Following Coke's lead, from the WSJ, Amazon (Partner, in the Nine P's of Marketing) will be the exclusive retailer (Place, in the 9P's of Marketing) for Pepsi's True. 

The Pepsi True (Product) is a new medium-calorie product from Pepsi. It will be sold exclusively through Amazon (Place) this October (Planning). Pepsi's new True is made with sugar and "stevia." Ironically in "Presentation, "Pepsi's True follows the Coca-Cola's Life. 

Stevia is a South American herb used as a natural sweetener. The plant leaves of the Stevia rebaudiana have a "refreshing" taste, zeroglycemic index, zero calories and no carbs. It is said to be 25-30x sweeter than sugar. Under "Promotion" they say it's healthier than sugar. Check out the website and my link.

The Pepsi/Amazon deal also follows Coca-Cola's relaunch of Surge, which was only available at Amazon. It's follow the leader for Pepsi. 

I can put it all together in Marketing. At USC School of Law, UCLA School of Law and at Southwestern School of Law I have given variations of a  presentation, with CLE credit, titled “Confusion between Marketing  & Advertising: Why and what difference does it make to Law Students, Judges and Lawyers. Plus the Nine P’s of Marketing.”

I use specific, current examples of Yelp.com, Verizon, Metro/Expo, small businesses and large businesses. Plus the famous Sleekcraft factors. I present contemporary examples; the presentation is fun, educational, and interactive. I have also given international/global seminars and my talk will use both USA and global examples.

As a Marketing and Advertising expert, for the past 35+ years  I have worked full-time in Marketing while teaching Marketing and related subjects to graduates and undergraduates one, two or three nights a week at USC, CSUN, LMU CSUN among others.

My expert witness cases have involved: marketing; advertising; breach of contract; business practices; business and professions code compliance and violations, including unfair competition, unlawful, or unfair, or fraudulent business activities; contracts, sponsorships; false advertising; trade libel; media; trademark infringement; intellectual property; patents; usage of models; advertising agencies; trade secrets;  client business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. Cases involved contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media.

I have copyrighted and developed the Nine P’s of Marketing They include “People” or target market(s), Product” or Service, “Price,” “Promotion,” “Place” or Distribution, “Planning,” “Partners,” “Presentation,” and “Passion.”It's different out there. Beware. Or be aware of what's out there.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

There is much more on the 9P's at here or here. In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) 
• People or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristicsa and technographics are a vital component of the 9P's. Once a target market is chosen and for this example of a soft drink product, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  That's pretty easy for soft drinks. I could use this example in class. Where can you buy soft drinks or soda? 
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

For Tesla In China: Property Managers Should Be Partners, As Another Marketing Example Under The Nine P's Of Marketing.

Under "Place" in the 9P's of Marketing is China.

The manufacturer under "Planning" and "Product" is Tesla electric cars.. I am going to give an example under "People" or targeting and "Partners," under the Nine P's of Marketing.

I read a story about the electric-car maker and that they are struggling to get property manager in China to allow electric charging stations. Seems like a big problem.

I worked in Marketing and in both the consumer plus business segments of the special MDU market segment for years with GE Capital and with Directv. I have given seminars in Shanghai and other global regions. If you can't get the chargers installed and accepted then car sales will be lower. In China people live in apartment buildings then single family dwellings as parts of the world, such as USA.

If you live in an apartment building you would not always have a secure garage. I put that under geographica nd demographics in the Nine P's of Marketing, and specificfally under "People."

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution):
• Tesla's activities in China provide my example under "Place" or distribution in the 9P's.
• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, at the right time, at the right price. Please consider, develop and review store (dealers) and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Both Japan and China have different distribution plus displays of cars. 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best..

Nike's Outfitted Players. Some Positives and Some Negatives. They Call It "Demand Creation." I Call It "Promotion." With Sales Promotion And Advertising, Under The Nine P's Of Marketing.

Update: Nike outfitted more World Cup players than all other brands combined, according to WSJ. Recently Nike stopped deals with Adrian Peterson and Ray Rice, plus Oscar Pistorius, which would credit their "demand-creation" expense from their financial statements. It's part of "Partners," Celebrity Promotion and more under the 9P's of Marketing.

That's interesting for many marketing professionals, students of Marketing and advertising, plus non users and users or "People," in the 9P's of Marketing for shoes.

Picking the right celebrities can even be harder than smart differentiation. If you are picking a celebrity be sure you check out their history and try to predict the future of the celebrity’s exposure? Future on the field success or successes?  What about their “after hour” behavior, any criminal record, FTC issues?  Health?

I have developed a list of strategic questions a brand manager or marketing manager should ask in developing and selecting a list of possible endorsers and celebrities, for a brand or company. Obviously there are strategic, emotional and rational decisions to be made by marketing professionals at both the client and the agency or talent source.

My marketing and promotional list?

1. Does celebrity subtract from product or service? In this case, I can think of multiple categories for Frank.
2. What does their future look like, on the field?
3. Is the celebrity appropriate for our product or service?  Same comment.
4. Does the celebrity add value? Or generate a good impression?
5. Does the celebrity add to the product’s image?
6. How much is the fee?
7. How is the contract structured?
8. Do you pay the celebrity or his family their fee, which will decrease media exposure/expenses?
9. What about the history and future of the celebrity exposure?  What about “after hour” behavior, any criminal record, FTC issues? Health?
10. Be sure celebrity uses and continues to use the product? Unfortunately he’s not alive.
11. Be sure the facts about the product are true and substantiated, before giving script to celebrity.
12. You must disclose if the star or celebrity has considerable interest in the company or product.

Come up with the right idea or selling concept.  That must be first. Then decide on the “celebrity” to present, sing or act. What you are going to say is more important than the "who."

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) Who is buying and who is drinking Sinatra Select? target them. 
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.