More Super Bowl Trivia: For Super Bowl XLIV NBC Is Asking $4.5 Million For 30-Seconds

NBC is seeking around $4.5 million for a 30-second spot in Super Bowl 49 or XLIV, 12.5% more than Fox last year.

Want to know one of the biggest nightmares in advertising and in the Super Bowl--- Pets.com.

Success was short-lived for pets.com; their business model could only “sustain” for only ten months. As 2000 began Pets.com was a high-flying dot-com, with 300 employees and a sock puppet mascot. Netted $82.5 million in their IPO. Seventeen dot-coms were part of “The Dot-Com Super Bowl,” including RIP e-stamp, computer.com and lifeminders.com.

Pets.com spent $55.3 million in advertising, mostly on TV and generated only $5.8 million in sales. Pets.com's cost of goods was $13.4 million, more than 2X their actual sales of $5.8 million. Pet Smart reportedly bought pet.com's web address for only $375K in 2001.

I use examples to teach. and gave a presentation this week at Ucla.   I presented at Ucla my presentation on “Confusion between Marketing & Advertising: What is Marketing? Advertising? Use of Media and Social Media. Plenty of Examples.”  The UCLA’s Graduate class was Television & New Media's Business and Legal Issues. I broke down the 9P's of Marketing showing them my use as both a Marketing expert or consultant and a teacher of Marketing, Business Strategies and Advertising.

There are a number of important strategic philosophies and practices guide Marketing planning, efforts and/or Marketing relationships/partnerships. In the Nine P’s© 2007, “Product” is one of the significant components and strategies. In Marketing, the variable  "Product" includes new product development, product mix, features, designs, packaging, sizes, services, warranties and return policies.

I have taught global studies, Marketing, global communication, and advertising for 38 years. For my clients, in the courtroom and in the classroom, we define "Product" of the Nine P's as:

• A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.  (Kotler)
• A product line is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed or sold through the same types of outlets, or fall within given price ranges. The major product line decision involves product line length (the number of items in the product line. 

A company’s product mix has four important dimensions: width (number of different product lines), length (number of items a company carries within the product lines), depth (number of versions offered for each product in the line), and consistency (how closely related the various product lines are in end use, production requirements, distribution channels, or in any other way).
Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Special Coke Caps Turn Bottles Into Pencil Sharpeners, Paintbrushes And More. Part Of Packaging Under Product In Nine P's Of Marketing.

Coca-Cola created with their advertising agency the Second Lives campaign,  offering 16 different caps that can turn empty bottles into pencil sharpeners, paintbrushes and squirt guns, and more.

This effort starts with 40K free caps in Vietnam moving to Thailand and Indonesia. They call it recycling and I like the idea as part of a "Product" presentation under the 9P's of Marketing. Last night I presented at Ucla my presentation on “Confusion between Marketing & Advertising: What is Marketing? Advertising? Use of Media and Social Media. Plenty of Examples.”  The UCLA’s Graduate class was Television & New Media's Business and Legal Issues. I broke down the 9P's of Marketing showing them my use as both a Marketing expert or consultant and a teacher of Marketing, Business Strategies and Advertising.

A number of important strategic philosophies and practices guide Marketing planning, efforts and/or Marketing relationships/partnerships. In the Nine P’s© 2007, “Product” is one of the significant components and strategies. In Marketing, the variable  "Product" includes new product development, product mix, features, designs, packaging, sizes, services, warranties and return policies.

I have taught global studies, Marketing, global communication, and advertising for 38 years. For my clients, in the courtroom and in the classroom, we define "Product" of the Nine P's as:

• A product is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.  (Kotler)
• A product line is a group of products that are closely related because they function in a similar manner, are sold to the same customer groups, are marketed or sold through the same types of outlets, or fall within given price ranges. The major product line decision involves product line length (the number of items in the product line. 

A company’s product mix has four important dimensions: width (number of different product lines), length (number of items a company carries within the product lines), depth (number of versions offered for each product in the line), and consistency (how closely related the various product lines are in end use, production requirements, distribution channels, or in any other way).

A service is any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything. (Kotler)“

"Product” includes packaging, as a subset of the total offering. Brand managers use packaging as a badge, enhancing the product’s value. Here’s an example: in fall 2008, McDonald's scrapped and changed its package design across 118 countries, 56 languages. Packaging can increase the perceptions about the quality of the product.

A product or service also should have "Purpose," which is discovering the product’s real value, use, difference, reason, or function for the consumer and user.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing's objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P's/Nine P's ©2007. Specifically you will find them detailed at 9P's/Nine P's.

Or for more fun, marketing strategies/tactics and facts:  Go to Marketing Trivia  with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Will Microsoft's Steve Ballmer Be Next Owner and Promotional Sponsor For The Los Angeles Clippers?

Now I will first comment on the reported sale. That's quite a profit and successful negotiation for the Sterlings. What is $2 Billion minus $12.5 million, purchased  the team in 1981?

It was 1981 when Donald Sterling purchased the Clippers for $12.5 million. It's being reported that former Microsoft CEO Steve Ballmer is paying $2 Billion, yes, that's $2 BILLION for Clippers. 

In 30 years with him as the owner, Donald Sterling's Clippers have had a winning season all of twice. Yes, two times. 

You will see new partners, new alliances, new pricing and higher prices. Different Promotion and much more for the new, improved Clippers. 

To solve Marketing problems and looking for Marketing opportunities, Marketing professionals use the 9P's of Marketing. In this business example SELL, just before the NBA owners vote you off the NBA island. 

A number of important strategic philosophies and practices guide Marketing planning, branding concepts and tools, Marketing variables, efforts and/or Marketing relationships/partnerships/ alliances. The Nine P's of Marketing have many parts or components. They are:

1. Marketing Planning
2. People
3. Product
4. Place
5. Price
6. Promotion
7. Partners: (The average NBA team has 130 Sponsors.)
8. Presentation 
9. Passion

A traditional definition of Marketing includes creating value for customers ("People, " in the 9P's), clients, partners and society.  One of the definitions of Marketing I use in court and in graduate classes of Marketing is:

• Marketing  is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 

I have collected many definitions.  I like this "Aim" of Marketing from Peter Drucker:

• "The aim of Marketing is to know and understand the customer so well that the product or service fits him (her/it) and sells itself." 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics , behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Late March Of 2015 Or Early May 2015: "Mad Men" Returns To Finish Its Season Seven.

We learned that the "The majority of TV sets are six feet from the dinner table," this week. We'll be in the 70's next yea with only months of the 60's left to tell in chronology or a timeline. We'll see that the ad agency mergers are stories about people, clients, power, partnerships and money.

Last Sunday (May 26th) marked the end of the first half of Mad Men. It's seventh and final season of Mad Men will return for the second half of its Season Seven in March or April 2015.

In advertising we always talk about great advertising. And that "great ads do tell stories."  Mad Men is surely telling a number of great stories.

We surely have a lot of "people" stories:

• Megan says that Don doesn't owe her anything? Do Megan and Don get back together? 
• Pete feels "Marriage is a racket." 
• Harry is surely not a favorite asset of the agency; by the way he's in media in the 60's, not a business/account manager, creative and not a partner! In real life many times media presentations (less important to clients) were last in the day or didn't happen after creative presentations. 

There are more questions than answers until next March...

• Is Pete a lost soul? 
• Bob Benson? Where does he fit in?
• Jim Cutler, especially with McCann coming?
• Does Betty become more of the story, especially with Sally? 
• Does Lou stay around. I think not. 
• Peggy is back creatively especially after the presentation to Burger Chef. Lou made her creative work worse.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Discover Your Firm Or Your Brand's Marketing Problem. Look For Marketing Opportunities, Marketing Professionals Use The 9P's of Marketing.

Once I had an entrepreneur say to me "What is my Marketing problem? After research, review and interviews I laid out 17 sheets of 8 1/2 x 11" pages with words on them to spell out a bunch of problem areas or areas that needed more study. He said "That's fast and pretty accurate." I said "Those are not the answers, just really a really good start." 

Let's start with a definition or two. A traditional definition of Marketing includes creating value for customers ("People, " in the 9P's of Marketing), clients, partners and society. One of the definitions of Marketing I use in court and in graduate classes of Marketing is:

• Marketing  is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 

• Marketing is getting the right product or service to the right people (target market), at the right time, at the right place, at the right price, with the right partners, plus right communications, promotion, presentation and passion. 

9P's or the Nine P's of Marketing are: 

• Marketing Planning/Process
• People: 
• It's about Segmentation and Targeting; 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  
• Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Promotion
• Partners
• Presentation
• Passion

To solve Marketing problems and look for business and Marketing opportunities, business professionals  use the 9P's of Marketing. The Nine P's of Marketing have many parts or components. They are:

Under one of the 9P's there are eight components. Today I am presenting Marketing, Promotion and more, plus new media at Ucla's Graduate class "Television & New Media: Business and Legal Issues" class. My talk is "Confusion between Marketing & Advertising: What is Marketing? Advertising? Use of Media and Social Media. With Plenty of Examples.”  I have also given a similar presentation at Ucla's School of Law, USC's Gould School of Law and Southwestern SOL. Looking forward to the Marketing discussion again. 

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:
For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

You Meet The Nicest People...Women On A Huffy. Getting Moms Back On Bicycles. “People” in the Nine P’s Of Marketing

Marketing strategies need to be adapted for different tiers or segments, especially using the 9P's of Marketing to increase sales. Instead of viewing the market as a uniform group of customers with similar potential, a firm needs to view them as distinct groups or segments with differing potential. Interesting copy lines that I found with Huffy: “Adulthood is the bully who stole your bike.” Plus “Take it Back.”

Moms use to be on bikes. Huffy wants to sell them bikes. I used the old line from Honda in the 60's, 70's and 80's. Huffy is targeting females/mothers and others, as a segment in their promotional videos and print advertising. In the campaign, a young girl comes up to women who are working or running errands and asks them to join a bike ride.

It can be nicer out there on a bike. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Remember When Advertising Agencies Were Not Considered Banks. Clients Now Paying Their Invoices In Months. 120 Days. Really.

P&G wants 30 to 75 days to pay.
Mars, now 120 days. That’s four months. To pay.

I do remember when advertising agencies were not considered a bank, and that to pay on time would encourage better services and services.

Global candy company Mars, maker of M&M’s, Milky Way and Snickers wants longer payment terms from its partners, suppliers, and advertising agencies.  They want to pay with 120 days.

Interestingly there are complaints.  They said it is based on geography and scope.  Really.

• "We can confirm that while our objective is 120 days, there is a spectrum of days payable with each of our vendors based on various factors including geography and scope.”

Is that fair? Is that a smart business practice?

It's getting tougher out there. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People: Clients will target certain advertising agencies for work. Agencies target certain clients. In the Nine P's of Marketing People=Targeting. It' concerns segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

FOR BEST RESULTS USE VERIZON P.23. Printed On the Cover of "Time" And "Sports Illustrated:" Another form of Advertising

I am adding this example to my list of advertising forms and vehicles. You can find that on my website under resources.  It's the copy "FOR BEST RESULTS USE VERIZON P.23," and it's on the cover of Time And Sports Illustrated. It's advertising.

It’s added “exposure” as Verizon mentioned in a release. The ad is under the mailing label. It’s a Verizon ad. Not large but I bet a test. The separation of church and state or editorial and advertising has gotten much closer.

An advertising agency and client approved the copy. A copy writer and others agreed upper case. Instead of "Page," it was agreed to be "P. 23." How many hours went into direction and execution? Between the agency and the client and the sales team at Time and SI?

Interesting that Time and Sports Illustrated are advertising "Verizon" on the Cover or as advertising and media people name it--- “First Cover.”

The cover ads are starting very small, in the bottom corner, but seem likely to grow.

FOR BEST RESULTS USE VERIZON P.23. Did you know that newspapers have had stickers with ads on their covers recently and trade magazines have sold covers in the past. So have the telephone companies white and yellow pages sold front or first cover ads.

The ads on the covers do violate the guidelines from the American Society of Magazine Editors.

It's tough out there. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People And in advertising and media planning the subscribers and purchasers of the magazines are an "audience," not a target market. . In Marketing it can be about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

I Was Asked Recently "How Do You Find Marketing Problems And Sales? I Use the 9P's Of Marketing.

I use the 9P's of Marketing to find sales and problems in Marketing.

There are a number of important strategic philosophies and practices which guide Marketing planning, branding concepts and tools, Marketing variables, efforts and/or Marketing relationships/partnerships/ alliances.

The Nine P’s/9P’s of Marketing  can help you find your firm, company plus organization's problems and solutions. There’s a handout or download at LondreMarketing.com under the Library if you are looking for the Nine P's of Marketing. You can use the 9P's to strategize and brainstorm with them. They can be used successfully by product and service companies selling directly or indirectly to consumers (B2C), to marketing intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

As Management guru Peter F. Drucker once said: “The aim of Marketing is to know and understand    the customer so well that the product or service fits him (her/it) and sells itself.

And this is one of the reasons I created the Nine P’s. “People” or Targeting was forgotten in the Marketing Mix, and is major, significant part of the Nine P’s of Marketing.

Companies do not get potential users or customers to try a product by convincing them to love their brand. You get them to love a brand by convincing them to try and use the product or service.

Developing a strong brand is a byproduct. It comes from doing the other things in the Nine P’s of Marketing... right. Make sure the product is excellent. Be sure the company is taking good care of their customers, and having the right planning and targeting, the right product, right price, right promotion, right partners, right presentation, with the right amount of Passion in the 9P’s of Marketing.

Make sure there is differentiation of your product or service. A significant one and one that can’t be copied. Unique Selling Proposition or Point, shortened to U.S. P., falls here too. Differentiate based on the needs and wants of the potential consumers and businesses.

That is what builds brands. But more importantly sales.

It's can be tough out there. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Good And Bad Product Placements. The Nine P's Of Marketing And More.

They can be part of the “whole” Marketing, Promotion and Advertising program.

Some examples: It was dumb for M&M’s to say no to product placement in ET. I believe it was five times, M&M's said "no way." It was reported that Reese's Pieces said yes on the phone when asked. I have added some for features and examples from a previous post.

It was smart, Marketing and Promotional smart, for Fedex to be in Cast Away. Fortunately some of that is hindsight and Tom Hanks too.

Producer Scott Rudin walked away from Facebook, when Facebook demands were too tough for for his Social Network. As you may know Facebook's founder Mark Zuckerberg is not portrayed in a positive light. The movie includes scenes which are unflattering in parts of his past, including personality traits, legal ramifications and the legal battles.

Was it smart for Google to be featured in Internship, the movie? It's PG-13, even though the trailers talked about drinking and getting high. It was probably good but the movie wasn't that good. I saw it opening weekend. I had worked and was the volunteer chair and co-chair of the Advertising Club of LA's Internship program for 25 years, while being a board member.

To me Google likes to be known as a combination of tech, intellectual curiosity, always inventing new products plus a passion to change the world we live in. The movie kind of worked.

Helpful Hints, from a senior lecturer, marketing consultant and Marketing Expert, plus Advertising forensic expert: There’s a fine line between creativity and commercialism. Be creative, but believable in its execution.

One of the worst, if not the worst and a major product placement was the "Geico" caveman for Geico Insurance, in a show called "Cavemen" on ABC.

Here are more examples. It has been reported that in Matrix Revolution there was bad blood among clients or advertisers with the directors and producers.  Warner Bros. lost a bundle when GM, Samsung and Heineken spent more than $100 million to promote the second installment but not the third one.  Advertisers blamed the prima donna behaviors of producers and directors. Disagreements were over actual product placements.

Paying millions for product placement? Massive sucker. Don't take my word for it.  EVP of entertainment at 1st Approach, those advertisers who pay $3 million to $5 million for product placement/integration deals are "massive suckers."

Referring to a couple of shows I've written about before, "The Apprentice." Of course, those "Apprentice" product placement advertisers --Sony Pictures Entertainment, Burger King, Mattel, and others--might tell you differently. They might say that, in fact, those million dollar arrangements, which almost equate to hour-long infomercials, were effective in generating  awareness.  Do you know a lot of brands get in for free, by just being there.

Being there. Does "The West Wing" need some Johnny Walker scotch?  You need to be a quick pourer. Could "King of Queens" have used some more Pop-Tarts on the kitchen set?

The biggest success story for unpaid product placement is with Apple Computers. Apple has been the quickest in overnight delivery of laptops to almost any and all entertainment projects for two decades. As a result, Apple appears to be dominating the PC market in the fictional lives of TV shows and movies.

Be creative, but believable in its execution.

1. Be ahead of curve. Read Adweek, Advertising Age, Variety, Hollywood Reporter, People, and others. 
2. Bigger is not always better.  More is not always better. 
3. Look to one of the seminars on product placement.  
4. Work with legal and marketing experts. Read the contracts. 
5. Do research. 
6. Read the revised script. Build trusting relationships.

I tell my classes and in presentations that you may need to work 14-16 months in advance for a national promotion. Need to work your distribution network, the entertainment partner and other products with brand managers.

One thing's for sure: Product placement isn't the “be all and end all.”

It's part of the “whole” Marketing, Promotion and Advertising program. I do a Marketing presentation at UCLA School of Law, Southwestern School of Law and at USC School of Law on "What is Marketing?" "What is Promotion?" & "What is Advertising?" Many in the media and many in law firms get them wrong. I help explain the differences using examples from Yelp.com, Verizon, Metro/Expo, small businesses and large businesses. Plus the famous Sleekcraft factors for trademarks.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Another Example Of Partners and Partnerships in The Nine P’s Of Marketing: Mix-ins, Kellogg and Danon.

Here's an example of "Partners,"in the 9P’s Of Marketing.It’s cereal-yogurt combos.

It’s Dannon Yogurt and their YoCrunch product with Kellogg’s Frosted Flakes and Froot Loops.

Kellogg signed a deal with Dannon. Frosted Flakes and Froot Loops are now mix-ins in Dannon's YoCrunch yogurt.

The WSJ reported that “…this move is a first for a breakfast cereal on store shelves, but claim 40% of yogurt consumers already mix in cereal on their own.”

A number of important strategic philosophies and practices guide Marketing planning, tools, variables, efforts and/or Marketing relationships/partnerships. 

The Nine P’s/9P’s can be used successfully by product and service companies selling directly or indirectly to consumers (B2C), to intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

Marketers can’t usually create customer value and build customer relationships by themselves. 

Changes are occurring in how marketers connect with their suppliers, channel partners and others. I use the Nine P’s as a Marketing concept and “Partnerhship is one of the nine P’s, a joint partnership; the joint relationships, partnerships and strategic alliances. I describe it further "as a  relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise." Usually it is used as a plural noun or “Partners,” not Partner. 

Partnership and cooperative agreements are formed that enable parties to bring their major strengths to the table and emerge with better planning, products, services, promotion, distribution and ideas than they could produce on their own.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion
• Partners (The example here in this blog, but the example includes other P's, such as "Product," "Promotion," and "Planning."
• Presentation (The two companies are presenting the product differently with the added mix-ins.)
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Leaving Early For NFL Draft. Tougher On The Athletes For Their Products And Services Than It Looks. Getting Worse.

Leaving Early For NFL Draft. I'm taking a different look. A look at branding and the Nine P’s of Marketing and days after the NFL Draft.

• Every draftee is attached to a school.
• For the fourth consecutive year, a record number of early players  entered the draft and made themselves available but they just sat.
• Every draftee feels he is ready.
• The Texas Longhorns didn't have a football player selected for the first time since 1937. Yes, 77 years.
• USC Trojans and Michigan now share the longest draft streak at 1939 or 75 years.
• LSU, ND, Florida State and Alabama had the most talent and players chosen this year's NFL draft. 

Did you know that a record 98 underclassmen declared for the draft, with 36 or 37% going unselected or undrafted. They waited by the phone and it didn't ring. Now some or many have signed free agent deals, since the draft.

For the underclassmen, four of the first six and six of the first 10 selected came out early. It was good news for some of them, but a larger number, each year, go undrafted.

For  four years now the numbers are growing, but more and more do not get selected by any team on draft days.  It's been a record number of them. But are they …physically, emotionally, financially (as in knowing how to balance a checkbook or finding the right financial counselor, CPA?) and academically prepared? Not so sure of that.

In the Nine P's of Marketing the potential draftees are under "Product." The NFL city would be under "Place,' or Distribution.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) NFL fans would fall under "People." There needs to be more focus on the "Customer," or "People," in Marketing. There are a lot of different people in the NFL. "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. Ever think about it but your local newspaper, especially in NFL, NBA, MLB and others, has an entire section devoted to promoting the city teams.  In Marketing planning, for other products and services, there are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution) Think about NFL, NBA, NHL and MLB cities and teams.)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Special note on colleges and the NFL draft: If you count the supplemental draft ND has had a player selected every year since 1938, according to Stats.

For more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

The Importance Of The Marketing Segmernt "IndieWoman:" Let’s Talk "People," And This Segment Under The Nine P’s Of Marketing.

Who is she, this "IndieWoman" and what is her lifestyle? She's part of "People," in the 9P's of Marketing.  Probably more importantly what does she buy? She buys products and services. She buys brands.

• Spending $1 trillion each year on products and services
• A third of all women
• Not living with a partner
• Lives alone and has no children
• Growing as a segment
• 27 years and older
• Not married
• Has little time. Or has no or little time
• First generation of women to reverse the ceiling in school; First generation to reverse the ceiling at work.
• More of them than there are married moms
• In Marketing segment numbers is almost 31 million
• Wants semi-homemade meals that use fresh, quality ingredients 
• Socially engaged online

It's tough out there for business owners looking for shoppers and clients. Beware. The more that you know about these shoppers and clients the better.

Visit here for more insights and true Marketing and Advertising Trivia.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. The "IndieWoman" is a segment of "People," and you would use Planning in Marketing's 9P's too.  
I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) In Marketing planning there needs to be more focus on the overall and specific "Customer," or "People." "People," market segments, such as the "IndieWoman" use demographics, geographics, psychographics, behavioral characteristics and technographics, which are a vital component of the 9P's. Once a target market or market markets are chosen, the organization, Marketing Partners or your firm can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential. This is the reason i detailed the fast growing segment of the "IndieWoman."
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

AMC's "Mad Men:" Are They Real Marketing And Advertising Clients On The Show Or Made Up For Advertising Storytelling?

Advertising for clients would fall under "Promotion," in the Nine P's of Marketing. There are eight different tools. 

The answer to " Are they real clients on Mad Men  or are they made up by the show writers?" 

• Answer: A little bit of both.

Of the fifteen clients in the first season of Mad Men seven were invented, banned or had gone out of business. The made-up ones or fakes were Secor Laxatives, Menken’s Department Stores, Cartwright Double-Sided Aluminum, and Belle Jolie Cosmetics. Banned were Relax-A-Razor. Others like Bethlehem Steel went bankrupt, and Nixon’60 failed.

What is great to discuss at parties or in class are the ones that are the clients which are still relevant and exist today.

• Clearasil, Dr. Scholl’s, Kodak (my favorite episode was Don Draper presenting the advertising of the Kodak Carousel to the Kodak marketing executives), Liberty Capital, Lucky Strike cigarettes, Right Guard, and Vicks Chemical.

I like using examples of AMC's Mad Men in the classroom.  Go to "Using “MAD MEN in the Classroom of Life,” at http://LondreMarketing.com.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Today's Example Is From Law Enforcement: Target Market and Target Audience Under “People,” In The Nine P’s Of Marketing. One Is A Marketing Term And One Is A Media Term.

I read recently that the Police are using Pinterest, twitter and Facebook. Why?

Their use involve many parts of Marketing. I'm using a "Law Enforcement" Marketing and Media example. For Target Market and Target Audience, under “People,” In The Nine P’s Of Marketing, one is a Marketing term or phrase, and one is a media term or phrase. Target audience is the media term.

Using examples from social media, the “Product"or "Service,” in the 9P’s of Marketing is:  Police And Law Enforcement.  The following is an interesting example using three of the P’s in the Nine P’s of Marketing.  The three are: Product, Promotion, and People (Targeting).  If I add city or region for the civic jurisdiction of the police and law enforcement I would add Place or Distribution.

The Police are a product and service serving the citizens that they protect.

Social media is under Promotion in the 9P’s.  Well, social media is part of media planning.  Media planning involves finding the most appropriate or right media platforms to promote and advertise the company or client’s brand/product/service. Media planners determine when, where and how often a message should be placed.  It’s reach, frequency and continuity. Their goal is to reach the right audience at the right time with the right message to generate the desired actions and response, with a budget.

Media planning can be complex and challenging in today’s marketplace. It's changing every day.

More on my example: Police have been using Twitter, Pinterest and Facebook to communicate and promote their duties and activities. "It's a way for us to reach people who wouldn't have gotten our messages before, people who maybe don't interact with traditional media," (Kansas City, Missouri  Police and NPR)

Whether it's media planning or law enforcement, it's tough out there. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) In this post, it's citizens, business and others. People or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Remember When Starbucks Didn’t Spend Dollars On Advertising. Now Its Oprah And Starbucks Promoting Products For Mother's Day.

Advertising is one of the elements under "Promotion, in the 9P's of Marketing. I do remember when Starbucks didn't spend much money in advertising. Starbucks didn't spend money on advertising except for some local market, new store openings. I do remember a TV campaign around Christmas that seemed awkward/strange/weird (we discussed it in a few classes, different schools) and it was developed by the great people at Weiden-Kennedy.

I remember the marketing and operational problems with Starbucks being brewed and poured in United Airline planes (too strong) and it was reported as "burnt," too strong, or "charred" by Time Magazine and Consumer Reports.  In the past "blind" taste tests have rated Dunkin’ Donuts and McDonald’s as the better tasting. They added that Starbucks was the worst tasting coffee sampled. I do like CBTL (Coffee Bean and Tea Leaf) far better, personal preference to me and others.

I have taught Marketing and Advertising since 1975. I remember students presenting mock advertising campaigns for Starbucks. Now for spring 2014 Starbucks is celebrating Mother's Day with Oprah. Plus for 2014 Starbucks has been a major advertiser in print with several different campaigns and ads.

Starbucks will next week begin airing a new TV spot for Oprah’s Chai Tea. Oprah provides the voice-over but is not on camera in the advertising.

Starbucks does spend money in media. Here's a recap for three years. It was reported that in 2013: About $95 million on U.S. measured advertising media, according to Kantar Media. In 2012 it was about $85.5 million. And in 2011, it was about $109 million on U.S. measured media.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, like coffee and tea drinkers or consumers/users at Starbucks, Coffee Bean and Tea Leaf (CBTL) and others) but are missing in the 4P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Planning
• Promotion (Advertising falls under Promotion; its one of eight tools)
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

"Drink Good, Do Good, Feel Good," Coca-Cola’s New Themeline For Its Ice Dew "Chun Yue" or Pure Joy Bottled Water. In China "Presentation," One Of The 9P’s In Marketing.

Coke is launching a “socially responsible” water (bottled water) in China. The are looking at social benefits as a marketing/promotional element, just as you would use other components in Marketing's 9P's. Another part of “presenting” is the big picture view of corporate social responsibility (CSR). In this example Coca-Cola is launching a bottled-water brand that will fund projects bringing clean water to schools in rural China. Citizens in China see water as a necessity and "drinking" for their health.

Here is some Marketing practice and theory. Using "Presentation," one of the 9P’s of Marketing how would it work for Coke? This “P” is the act of presenting any of the different 9P’s© to customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, and/or partners. They are symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. I'm using a global example.

Think about positive and negative emotions in a presentation by a salesperson or sales force. Negative emotions narrow a person’s vision and propel selling behavior toward survival in the moment, especially new sales people --- “I’m frightened, so I’ll flee.”  Positive emotions do the opposite:

They broaden people’s ideas and we sell longer and can be more perceptive, more creative. For the seller, positive emotions can widen our view of the potential buyer and the specific situation. Where negative emotions help us see trees, positive ones reveal forests. They can aid in devising unexpected solutions to the buyer’s problem. The effects of positivity during a sales experience can infect the buyer, making him or her less adversarial, more open to the possibility and more willing to make a purchase.

Wal-Mart and retailers want a better integration of its retailing in store and online. Another example or two: The Internet changed everything especially in the “presentation” of the different P’s. Another part of “presenting” is the big picture perspective of corporate social responsibility (CSR) which refers to consideration of, and the firm's responses to issues, beyond narrow economic, technical and legal requirements.

These objectives and firm strategies of accomplishing social benefits along with the traditional economic gains which the firm is seeking is vitally important to the “presentation” to the constituents, different publics and to the world.

Companies look and review issues of global sustainability, not interfering in the internal politics of the different countries and the governments of local markets, respecting natural resources, conducting research and development activities in developing countries, respecting local laws and regulations, environmental concerns, creating jobs in the served markets, respecting human rights, and more.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. I have been giving presentations on "What are the differences between Marketing? Advertising? and Promotion?" at USC School of law, Ucla School of Law and Southwestern School of Law.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) In this case it's global and the China market and using other P's in Marketing's Nine P's. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics (China), psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization, such as Coke, develops its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Special Meals On Airline Trips. Special Services. Product and Services, One Of The Elements And P's, Under The Nine P's Of Marketing Practice

Did you know that 10% of passengers on selected airlines order special meals?

In Marketing theory and practice, product and services are one of the elements in the Nine P's of Marketing (c) 2007. Whether in airline travel or in any business, Marketers and others look, at under "Products and Services," branding; brand equity; brand name; quality; unique selling proposition (USP) and unique value proposition (USP); newness; complexity; physical appearance; packaging; labeling; ingredients; maintenance and service contracts; and other marketing concepts.

What is Product, in the 9P's? The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies. A product (service) is anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy a want or need.  (Kotler)

A Product or service also should have "Purpose" (not one of the 9P's, but would fall under Presentation, Passion, Planning in the 9P's), which is discovering the product’s real value, use, difference, reason, or function for the consumer and user. A service is any activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything. (Kotler)

Let's discuss "Special Meals and special services with airline food cuisine. Emirates Airline in Dubai offers 26 different special meals. What was interesting to me was that Singapore Airlines now lets its business-class and first class passengers preselect their special meals before the passengers fly out of cities including LA and NY. The program is called "Book the Cook." It's been reported that special meal orders by these select passengers have more than doubled in two years.

For "regular" passengers most bring their own food on board in economy class. On long international flights economy class are still offered and served meals.

One of the most important marketing issues is that in comparing the quality of a service, consumers can relate it to their expectations and the experience with other services.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

There is much more on the 9P's at here or here. In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People, to whom the "special meals" are offered.
• Includes the concepts of Segmentation and Targeting.) This "P" is important especially for my example. People or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. 
• There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments, for example business class, first class and economy.
• Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.