Quotes: On Emails, Music, TV, Banner Ads, Air Travel, Google, And Yogi Berra.

"Nobody goes there anymore because it's too crowded."

This is one of my favorite quotes and it is by baseball star, Yogi Berra.  Someone asked why he doesn't go to a restaurant in St. Louis anymore and, well, that's the answer he gave. What he meant to say is that the locals don't go because the dinner place or restaurant was "too crowded." The "Yogism" is about Ruggeri's, a restaurant in Yogi's hometown, St. Louis.

It's all in the words.

I teach marketing and advertising. Radio was going to kill print. TV was going to kill radio and movies. The DVR was going to kill TV. The Internet was going to change everything. Oh, it did. One of my favorite quotes or sayings in class is "The Internet changed everything."

Here are a bunch of good quotes.

Smart phones
"No chance that the iPhone is going to get any significant market share." By Steve Ballmer, as Microsoft executive, now owner of L.A. Clippers in 2007

Music

• "We don't like their sound, the guitar music is on the way out." On declining to sign the Beatles by Decca Recording Company

TV ads

• “We’re looking at the death of the ‘TV-comes-first’ model, definitely.” from Lee Daley, CEO, Saatchi & Saatchi UK, 2005

Banner ads

• “I guarantee you by the year 2000 Internet banner ads will be gone.”   from Seth Godin, 1996

Email marketing

• “Email is dead. … Young people (would be under "People," in the nine P's of Marketing) no longer use email.” from Mark Zuckerburg, CEO, Facebook, 2012.

Air Travel

• "There will never be a bigger plane built." First flight of the 247, by Boeing engineer on twin engine, holding ten people.

Search and Google Keywords/Adwords

• “Google search is dying.” from Stafford Masie, former head, Google South Africa, 2012

It can be tough out there competitively and delivering sales. Advertising is just one component under Promotion, and Promotion is just one of the Nine P's of Marketing. Beware. Plan and execute. So many parts of the Nine P's of Marketing to test and explore. 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's of Marketing©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics plus solutions to marketing problems and opportunities. The Nine P's can be insightful. In Marketing, the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s/9P’s of Marketing can be used successfully by product companies, service firms, for profits entities and nonprofits “selling” directly or indirectly to consumers (B2C), to marketing intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

The Nine P’s include these important components:

• People:
• Looking for shoppers and purchasers such as Amazon and Google.
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," "People," or potential consumers. 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  
• Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Planning:
• Using research, developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets “People," marketing mix, marketing budgets/expenditures and marketing allocations. It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
• Product or Services:
• The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
• Place (Distribution):
• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, with the right PARTNERS, at the right time, at the right price. 
• Consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price:
• All aspects regarding pricing. 
• The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
• Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
• Promotion:
• Advertising is just one of the eight parts. There are eight (8) major, strategic components to promotion with this ccommunication element including personal and non-personal communication activities.
• Activities that communicate the merits of the overall product, which include:
• Should we promote? 
• What should we promote? 
• To whom should we promote? 
• What economic and discount levels should we offer? 
• What form of promotion should we offer? 
• What features? 
• How frequent? 
• Partners:
• Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with other company departments (inside partners) and often with partners and alliances outside the firm.
• Great work can be the result of great partnerships!
• Presentation:
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 
• Passion::
• Those intense, driving or overmastering feelings, emotions in the marketing, developing, promoting and selling of products or services. Emotional, as distinguished from reason and rational decision-making; A strong liking for or devotion to some activity; deep interest in your partnership/presentation of any of the 9P’s© to any target or partner.
• As a brand manager or marketing manager it starts with “believing” in the product and services you market and sell. 
• And from research, it needs to show, in the “presentation” your passion for the product. 
• Many sales persons dispute the concept that many sales people can sell anything, whether they believe in the product or not. That may have been true in the past, before the web, when manufacturers, producers and sellers held distinct information and specific product advantages, with buyers having limited choices. Not now.:

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Tweets Now Appearing In Google's Search Engine Rankings. An Example And Part Of Marketing's Nine P's: People, Presentation, Promotion And More.

Need to do some Marketing planning? 
Branding? 
Promotion? 
Some segmentation and targeting under "People," in the 9P's of Marketing? 
Stronger social presence?

Looking to generate increased awareness for your product or service? 

Do you know that there was an agreement/contract that Twitter would give the search engine access to its stream to Google? 

Well, here's the answer or answers to many of those questions:  Tweets on Twitter are now appearing in all Google search results on desktop and mobile.  Another tool for marketing managers and brand managers in their understanding of their brand in the marketplace, generating awareness and sales. 

It can be tougher or easier out there to generate awareness or sales. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  
• How to analyze tweets? 
• Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• An example with Twitter and Google. 
• "A joint partnership; the joint relationships, partnerships and strategic alliances: 
• The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. Usually plural or “Partners,” not Partner. 
• It is important to partner with firms that have similar corporate philosophies. 
• Have agreed upon objectives and strategies.
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Ads Are Everywhere.Under Promotion In The Nine P's Of Marketing: Native Ads In The Reader Comment Sections.

Under the nine P's of marketing and specifically Promotion and Advertising, I have another example. Near the reader's comments on selected websites.

You'll see publishers including WSJ, Fox News, CNN and Condé Nast promoting and selling these native ads. Why? More revenue.

Livefyre is promoting native ads with the headline and subhead “Capture content from anywhere. Captivate your audience everywhere.” Introducing Livefyre Studio: Easily create and deploy engaging experiences across all your digital properties.

It's advertising everywhere. And it's about "People," in the 9P's and segmentation and targeting. It's about target marketing and target audiences.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People:
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Here's another example reader comment sections with native ads. 
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Advertising Classes Fall 2015. Top Ten Advertisers and Top Ten Advertising Categories in the USA. With An Outline of Marketing's 9P's.

For fall 2015, here's some information for your advertising and Marketing classes, as they start for many this week.

I have taught 79 semesters of advertising, marketing and business strategies at USC, CSUN, Pepperdine University and others. I use a practice called or named the Nine P's of Marekting. But more on this in this post and others, plus you can go to http://LondreMarekting.com and the Resources/Library area or Nine P's of Marketing.

Top 10 U.S. Ad Spending by category*:

1. Retail
2. Automotive
3. Telecommunications, Internet and ISP
4. General Services
5. Medicine and Remedies
6. Food, Beverages and Candy
7. Financial Services
8. Personal Care 
9. Restaurants 
10. Insurance and here's one more:
11. Airlines, Hotels, Car rental and Travel. 

Top 10 U.S. Advertisers with spending

1. Procter & Gamble, $4.607 Billion
2. AT&T                      3.272 
3. General Motors        3.120
4. Comcast                   3,028
5. Verizon                    2,526
6. Ford Motor              2,467
7. AMEX                     2,364
8. Fiat Chrysler            2,249
9. L'Oreal                     2,158
10. Walt Disney             2,109

* 2014 figures from AdAge July 13, 2015

It can be tough out there competitively and delivering sales. Advertising is just one component under Promotion and Promotion is just one of the Nine P's of Marketing. Beware. Plan and execute. So many parts of the Nine P's of Marketing to test and explore. 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's of Marketing©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics plus solutions to marketing problems and opportunities. The Nine P's can be insightful. In Marketing, the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s/9P’s of Marketing can be used successfully by product companies, service firms, for profits entities and nonprofits “selling” directly or indirectly to consumers (B2C), to marketing intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

The Nine P’s include these important components:

• People:
• Looking for shoppers and purchasers such as Amazon and Google.
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," "People," or potential consumers. 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  
• Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Planning:
• Using research, developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets “People," marketing mix, marketing budgets/expenditures and marketing allocations. It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
• Product or Services:
• The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
• Place (Distribution):
• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, with the right PARTNERS, at the right time, at the right price. 
• Consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price:
• All aspects regarding pricing. 
• The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
• Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
• Promotion:
• Advertising is just one of the eight parts. There are eight (8) major, strategic components to promotion with this ccommunication element including personal and non-personal communication activities.
• Activities that communicate the merits of the overall product, which include:
• Should we promote? 
• What should we promote? 
• To whom should we promote? 
• What economic and discount levels should we offer? 
• What form of promotion should we offer? 
• What features? 
• How frequent? 
• Partners:
• Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with other company departments (inside partners) and often with partners and alliances outside the firm.
• Great work can be the result of great partnerships!
• Presentation:
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 
• Passion::
• Those intense, driving or overmastering feelings, emotions in the marketing, developing, promoting and selling of products or services. Emotional, as distinguished from reason and rational decision-making; A strong liking for or devotion to some activity; deep interest in your partnership/presentation of any of the 9P’s© to any target or partner.
• As a brand manager or marketing manager it starts with “believing” in the product and services you market and sell. 
• And from research, it needs to show, in the “presentation” your passion for the product. 
• Many sales persons dispute the concept that many sales people can sell anything, whether they believe in the product or not. That may have been true in the past, before the web, when manufacturers, producers and sellers held distinct information and specific product advantages, with buyers having limited choices. Not now.:

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Let The Promotion And Partnerships With "Star Wars: The Force Awakens" Begin. Promotional Tie-Ins And Partners, With Marketing's Nine P's "Promotion."

Updated 12/16/2015

Can't wait until December 18th, this Friday, for the next "Star Wars'" installment? It's titled "Star Wars: The Force Awakens."

Experience the hype along the way. Each company will try to develop campaigns and innovative programs for their target markets and audiences, with each helping to increase the overall awareness for the movie in December. I started this post in August.

I am going to have a list of Star Wars' promotions. You're going to see plenty; I'm sure.

From phones, telco services, cosmetics, batteries, subway sandwiches, ice cream and much more.

LucasFilm and Disney have negotiated and signed promotional campaign with:

1. Fiat Chrysler and Star Wars
2. Max Factor and Star Wars
3. Verizon and Star Wars
4. General Mills and a new Star Wars themed cereal
5. Subway and Star Wars
6. CoverGirl and Star Wars
7. Disney and Star Wars with Visa. Check out Star Wards credit cards from Visa.
8. ANA (All Nippon Airways) and Star Wars decorated planes with characters. 
9. Häagen-Dazs, with its Vanilla Swiss Almond ice cream
10. Hewlett-Packard and Star Wars
11. Hasbro Toys with 991 items, including Micro Machines First Order Star Destroyer Playset. $39.99. Here's another one: I found Playskool's Mr. Potato Head featuring Star Wars Frylo Ren 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product: A lot of product categories and services covered. 
• Place (Distribution)
• Price
• Planning
• Promotion: There are eight components under this one "P," or Promotion
• Partners
• Many partners and alliances for "Star Wars': The Force Awakens."
• Under this "P," I state and teach:
• "A joint partnership; the joint relationships, partnerships and strategic alliances: 
• The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. Usually plural or “Partners,” not Partner. 
• It is important to partner with firms that have similar corporate philosophies., which have agreed upon objectives and strategies.
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

It's Not Comparative Advertising, But It Close. It's Shows Competitor Bike Lock Products. Under "Promotion," In The Nine P's Of Marketing.

It's the the only thing left when your bike is stolen...the broken lock if they leave it.  

Recently I saw a "comparative" ad in which  TBWA\Neboko, Amsterdam designed; it's a bike lock poster and ad campaign for AXA's Victory. They used pieces and parts from competitors' broken locks.  

I teach advertising and marketing. I started in 1975. I was a full-time Marketing professional and worked in the day and taught at night at USC, CSUN, LMU, Pepperdine and others. 

I communicated to the students and my clients that comparative advertising got its big jump in 1971 to 1973, when the FTC thought it would be a way of dispensing real product information.  

At that time, ABC and CBS prohibited it on TV but would feature spots talking about Brand X or Brand Y or Brand Z. 

So what is Comparative Advertising? 

• It's advertising which compares one or more brand attributes to those of one or more named or otherwise identified competitive brands. The practice of either directly or indirectly naming one or more competitors in an advertising message and usually making a comparison on one or more specific attributes or characteristics.

To "compare" comparative or comparison advertising you would look at several execution or executional styles to use in selling and promoting a product or service. 

Comparison or comparative is just one. 

The others are: 

1  Straight Sell or factual message

2. Scientific/Technical message

3. Demonstration

4. Comparison

5.  Testimonial

6.  Slice of Life

7. Animation

8. Personality Symbol

9. Fantasy

10. Dramatization

11. Humor

12. Combinations of one or more     

It can be tough out there competitively and delivering sales. Comparaison and comparative advertising features your product's or service's benefits, but Advertising is just one component under Promotion, and Promotion is just one of the Nine P's of Marketing. 

Know more. Plan and execute. Think alternatives and benefits.  there are many parts of the Nine P's of Marketing to test and explore. 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's of Marketing©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics plus solutions to marketing problems and opportunities. The Nine P's can be insightful. In Marketing, the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s/9P’s of Marketing can be used successfully by product companies, service firms, for profits entities and nonprofits “selling” directly or indirectly to consumers (B2C), to marketing intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

The Nine P’s include these important components:

• People:
• Looking for shoppers and purchasers such as Amazon and Google.
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," "People," or potential consumers. 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  
• Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Planning:
• Using research, developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets “People," marketing mix, marketing budgets/expenditures and marketing allocations. It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
• Product or Services:
• The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
• Place (Distribution):
• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, with the right PARTNERS, at the right time, at the right price. 
• Consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price:
• All aspects regarding pricing. 
• The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
• Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
• Promotion:
• Advertising is just one of the eight parts. There are eight (8) major, strategic components to promotion with this communication element including personal and non-personal communication activities.
• Activities that communicate the merits of the overall product, which include:
• Should we promote? 
• What should we promote? 
• To whom should we promote? 
• What economic and discount levels should we offer? 
• What form of promotion should we offer? 
• What features? 
• How frequent? 
• Comparative advertising falls under advertising, one of the eight components under Promotion. 
• Partners:
• Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with other company departments (inside partners) and often with partners and alliances outside the firm.
• Great work can be the result of great partnerships!
• Advertising agencies can and may be a partners. 
• Presentation:
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 
• Passion::
• Those intense, driving or overmastering feelings, emotions in the marketing, developing, promoting and selling of products or services. Emotional, as distinguished from reason and rational decision-making; A strong liking for or devotion to some activity; deep interest in your partnership/presentation of any of the 9P’s© to any target or partner.
• As a brand manager or marketing manager it starts with “believing” in the product and services you market and sell. 
• And from research, it needs to show, in the “presentation” your passion for the product. 
• Many sales persons dispute the concept that many sales people can sell anything, whether they believe in the product or not. That may have been true in the past, before the web, when manufacturers, producers and sellers held distinct information and specific product advantages, with buyers having limited choices. Not now.:

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

How Many Of The 9P’s Of Marketing Do We See With The Introduction Of Amazon’s New Drive-Up, Pick Up, Drive Thru Grocery Store Concept?

Well, the easy answer to my question about Amazon's new store concept is “many.” What is interesting is shoppers who order may see another Amazon delivery trucks on the way to their store.

Amazon is the world’s biggest online retailer; that’s “Place, in the Nine P’s of Marketing.

For years Americans have a love affair with drive-ups. Remember Fotomat stores who have turned into coffee stores? Add prescriptions, fast food, and now groceries with and from Amazon.

For sure it’s a new concept for Amazon, with “Planning and research plus “Product” or service under the Nine P's of Marketing.  It’s predicted to be in Sunnyvale in Silicon Valley.  So that adds “Place“ (food distribution) again and “People” or Targeting.

Amazon is planning a new drive-up store concept; “people”  will order grocery items online then pick them up at the store or facility. It’s been reported that a real estate developer has submitted plans for the 11,600-sq. ft. building and grocery pickup area at 777 Sunnyvale Saratoga Road.

I’m add “Passion,” and “Presentation, too in the 9P’s.

Have you seen AmazonFresh in your neighborhood? We have. It’s Amazon’s same- and next-day grocery delivery service. This is a way for Amazon to avoid the costs and the strategies of delivering to homes and offices. The "People" come to you. Different than AmazonFresh. You can pass the trucks on the way in and out of your community.

It can be tough out there. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• As with most businesses if not all including groceries, it's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  
• Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution). 
• My AmazonFresh and Amazon Pick Up are great examples under Place. 
• Price
• Planning
• Promotion
• Partners: 
• One of the partners is the real estate developer in this example. 
• "A joint partnership; the joint relationships, partnerships and strategic alliances: 
• The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. Usually plural or “Partners,” not Partner. 
• It is important to partner with firms that have similar corporate philosophies. 
• Have agreed upon objectives and strategies.
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC.

Here to help. All the best.

Nearly 200 Airlines Listed: Toll-Free Calls To Airlines And Their Phone Numbers. Unfortunately Some Airlines Have Cut Out Their 800 Or Toll_Free Numbers. You May Call Them Collect.

It's a way to save money for the airlines, but a way to offer less service to their potential customers.

Recently a few airlines have eliminated this service to save money.

Please note: I have "bolded" ones to make it easier to find them and the ones I have taken.

Active Aero           800-872-5387
Aer Lingus           800-223-6537
Aero California     800-237-6225
Aeroflot                 888-340-6400
Aerolineas Argentinas     800-333-0276
Aeromexico           800-237-6639
Aeropostal             888-912-8466
Air Aruba              800-882-7822
Air Aurora             800-443-0478
Air Botswana         800-518-7781
Air Caledonia        800-677-4277
Air Canada           888-247-2262
Air China              800-982-8802
Air Europa             888-238-7672
Air Fiji                   877-AIR-FIJI
Air France            800-237-2747
Air India               800-223-7776
Air Jamaica            800-523-5585
Air Madagascar     800-821-3388
Air Malta               800-756-2582
Air Mauritius         800-537-1182
Air Namibia           800-626-4242
Air New Zealand  800-262-1234
Air North Airlines  800-764-0407
Air Pacific              800-227-4446
Air Portugal            800-221-7370
Air Sahara               877-572-4272
Air Sunshine           800-327-8900
Air Tahiti Nui        877-824-4846
Air Transat              800-388-5836
AirTran Airways     800-AIR-TRAN
Air Vanuatu             800-677-4277
Air Vegas                 800-255-7474
Air Zimbabwe          800-742-3006
Alaska Airlines       800-426-0333
Alitalia                     800-223-5730
All Nippon Airways   800-235-9262
Allegiant Air                888-594-6937
Aloha Air                     800-367-5250
Ambassadair                800-225-9919
America West Airlines      800-235-9292
American Airlines            800-433-7300
American Trans Air           800-225-2995
Amerijet International        800-927-6059
Arizona Express Airlines   866-435-9872
Asiana Airlines                  800-227-4262
Atkin Air                            800-924-2471
Atlantic Airlines                 800-879-0000
Atlas Air                             800-462-2012
Austrian Airlines                800-843-0002
AviaCSA                            888-528-4227
Avianca                              800-284-2622
Avioimpex - Interimpex   800-713-2622
Bahamas Air                     800-222-4262
Balair/CTA                        800-322-5247
Baltic Intl Airlines             800-548-8181
Bangkok Airways              866-226-4565
Bemidji Airlines                800-332-7133
Big Sky Airlines                800-237-7788
British Airways                800-247-9297
British Midland                 800-788-0555
BWIA International           800-538-2942
CanJet Airlines                  800-809-7777
Cape Air                            800-352-0714
Caribbean Star Airlines     866-864-6272
Cathay Pacific                 800-233-2742
Cayman Airways              800-441-3003
Century Airlines               800-541-0410
Chalk's Ocean Airways    800-4-CHALKS
China Airlines                 800-227-5118
China Eastern Airlines   800-200-5118
China Southern               888-338-8988
Colgan Air                        800-428-4322
Comair                              800-354-9822
Condor                              800-524-6975
Continental Airlines       800-525-0280
Copa Airlines                   800-359-2672
Corporate Express            800-661-8151
Corsair                              800-677-0720
Croatia Airlines                888-462-7628
Czech Airlines                  800-223-2365, east coast, 800-628-6107
Delta Air Lines                800-221-1212
DHL WorldWide  Ex.      800-225-5345
Dragon Air                       800-842-9911
Dutch Caribbean Air        800-327-7230
East Coast Flight              800-554-0550
Egyptair                           800-334-6787
El Al Israel Airlines       800-223-6700
Emery Worldwide           800-367-3592
Emirates Air                     800-777-3999
Ethiopian Airlines            800-445-2733
Estonian Air                     800-397-1354
EVA Airways                  800-695-1188
Evergreen International    800-345-5556
Fine Airlines                     800-923-9222
Finnair                              800-950-5000
First Air                            800-267-1247
Florida Coastal Airlines   888-435-9322
Garuda Indonesia             800-342-7832
Ghana Airways 800-404-4262
Grand Aire Express          800-70-GRAND
Great Lakes Airlines        800-554-5111
Great Plains Airlines        866-929-8646
Gulf Air                            888-359-4853
Gulfstream Intl Airlines    800-992-8532
Hawaiian Airlines            800-367-5320
Hooters Air                        888-359-4668
Horizon Air                        800-547-9308
Iberia                                  800-772-4642
Icelandair                            800-223-5500
Independence Air                800-359-3594
Interstate Jet                        877-359-4538
Island Air                             800-323-3345
Japan Airlines                    800-525-3663
Jet Airways (India)              866-835-9538
JetBlue Airways                   800-538-2583
Jet Express                            800-806-8833
JetsGo Airlines                     866-440-0441
Kenmore Air                         800-543-9595
Kenya Airways                     866-536-9224
KLM                                     800-374-7747
Korean Air                           800-438-5000
Kuwait Airways                    800-458-9248
Lacsa Costa Rica                   800-225-2272
LanChile Airlines                  800-735-5526
Lauda Airlines                       800-588-8399
Leading Edge Air Logistics   800-552-5323
Lithuanian Airlines              877-454-8482
Lloyd Aereo Boliviano           800-327-3098
LTU International                   866-266-5588
Lufthansa                               800-645-3880
Lynx Air International 888-LYNX-AIR
Malaysia Airlines                     800-552-9264
Malev Hungarian                     800-223-6884
Martinair Holland                     800-627-8462
Mesa Airlines                            800-637-2247
Mesaba Airlines                        800-225-2525
Mexicana                                   800-531-7921
Midway Airlines                        800-446-4392
Midwest Airlines                      800-452-2022
Miles Above 800-469-6453
Mongolian Airlines                     800-642-8768
Nantucket Airlines                      800-635-8787
Nature Air                                   800-235-9272
New England Airlines                800-243-2460
North Vancouver Air                  800-228-6608
Northwest Airlines                    800-225-2525
Olympic Airways                        800-223-1226
Pacific Coastal Airlines               800-663-2872
Pakistan Intl Airline                    800-221-2552
Pan Am                                        800-359-7262
Penair                                           800-448-4226
Philippine Airlines                       800-435-9725
Polynesian Airlines                      800-644-7659
Qantas Airways                          800-227-4500
Rover Airways Intl 800-828-4668
Royal Air Maroc                           800-344-6726
Royal Jordanian Airlines              800-223-0470
Royal Nepal                                  800-266-3725
Royal Tongan Airlines                  800-486-6426
Ryan International Airlines           800-727-0457
SAS Scandinavian Airlines         800-221-2350
Saudia Arabian Airlines                 800-472-8342
Scenic Airlines                               800-634-6801
Shuttle America                              888-999-3273
Singapore Airlines                        800-742-3333
Sol Air                                            866-476-5247
Solomon Airlines                            800-677-4277
Song Delta Air                                800-359-7664
South African                                  800-722-9675
Southeast Airlines                           800-359-7325
Southwest Airlines                         800-435-9792
Spanair                                             888-545-5757
Spirit Airline                                   800-772-7117
SriLankan                                         877-915-2652
Sun Country Airlines                       800-752-1218
Sunflower Airlines                           800-707-3454
Suriname Airways 800-327-6864
SWISS                                              877-359-7947
TACA Airlines                                 800-535-8780
TAM - Brazilian Airlines                 888-235-9826
TAP Air Portugal                             800-221-7370
Ted Airlines                                    800-225-5833
Thai Air                                            800-426-5204
Transbrasil                                       800-872-3153
TransMeridian Airlines                    866-435-9862
Trans International Express             888-244-8922
Tropic Air                                        800-422-3435
Turkish Airlines                              800-874-8875
Ukraine Intl Airlines                       800-876-0114
United Airlines                              800-241-6522
US Airways                                    800-428-4322
USAir Shuttle                                800-428-4322
USA 3000 Airlines                         877-872-3000
Varig                                               800-468-2744
Vasp Brazilian Airlines                  866-776-3869
Virgin Atlantic                                800-862-8621
WestJet Airlines                              800-538-5696
World Airways                                800-967-5350
Yemen Airways                               800-936-8300

Frontier, Spirit and Allegiant are all not listed because they have cut back this customer service. I have added this post in August 2015. I will updated when I find a new number.

It can be tough out there competitively and delivering sales. Airlines and companies need to control costs. But their removing their support for customer service and their toll-free numbers decreases service to travelers and customer services. If does save the costs. How are the lost revenues? 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's of Marketing©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's of Marketing help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics plus solutions to marketing problems and opportunities. The Nine P's can be insightful. In Marketing, the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s/9P’s of Marketing can be used successfully by product companies, service firms, for profits entities and nonprofits “selling” directly or indirectly to consumers (B2C), to marketing intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

The Nine P’s include these important components:

• People:
• Looking for shoppers and purchasers such as Amazon and Google.
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," "People," or potential consumers. 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  
• Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Planning:
• Using research, developing and transforming marketing objectives to marketing strategies to tactics, marketing management must make basic decisions on marketing targets “People," marketing mix, marketing budgets/expenditures and marketing allocations. It’s dividing the total marketing budget among the various tools in the marketing mix and for the various products, channels, promotion, media and sales areas.
• Product or Services:
• Toll-free numbers fall here. 
• The goods and service combination the firm offers to the target market, including variety of product mix, features, branding, designs, packaging, sizes, services, maintenance contracts, warranties and return policies.
• Place (Distribution):
• The company’s activities that make the product available, using distribution and trade channels, roles, coverage, assortments, locations, inventory and transportation characteristics and alternatives. 
• Offering the right product at the right PLACE, with the right PARTNERS, at the right time, at the right price. 
• Consider, develop and review store and non-store, e-commerce and “brick and mortar” factors, considerations, objectives, strategies and tactics, including “Partners.” 
• Price:
• All aspects regarding pricing. 
• The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.
• Pricing” is the sum of the values that customers exchange for the benefits of having or using the product or service. 
• Promotion:
• Advertising is just one of the eight parts. There are eight (8) major, strategic components to promotion with this communication element including personal and non-personal communication activities.
• Activities that communicate the merits of the overall product, which include:
• Should we promote? 
• What should we promote? 
• To whom should we promote? 
• What economic and discount levels should we offer? 
• What form of promotion should we offer? 
• What features? 
• How frequent? 
• Partners:
• Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with other company departments (inside partners) and often with partners and alliances outside the firm.
• Great work can be the result of great partnerships!
• Presentation:
• Toll-free numbers fall under this "P" too. 
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 
• Passion::
• Those intense, driving or overmastering feelings, emotions in the marketing, developing, promoting and selling of products or services. Emotional, as distinguished from reason and rational decision-making; A strong liking for or devotion to some activity; deep interest in your partnership/presentation of any of the 9P’s© to any target or partner.
• As a brand manager or marketing manager it starts with “believing” in the product and services you market and sell. 
• And from research, it needs to show, in the “presentation” your passion for the product. 
• Many sales persons dispute the concept that many sales people can sell anything, whether they believe in the product or not. That may have been true in the past, before the web, when manufacturers, producers and sellers held distinct information and specific product advantages, with buyers having limited choices. Not now.:

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. 

Here to help. All the best.