Disney, "Partners," Collaborations and Fashion, With Nine P's Of Marketing.

Think bags and clothes. Accessories.

Think Peter Pan. 

Think Spider-Man. Add Lion King and Mickey to luxury brands, such as Dolce-Gabbana and Marc Jacobs.  

I like teams, partnering and teamwork. Using resources. 

Most marketers don't do it alone. My example today is Disney is teaming or "partnering" with Gucci, Swarovski and Balmain  

There are hidden Micky characters and Spider-Man leather goods and art collaborations. 

I use my 9P's to solve Marketing problems and find opportunities. My 9P's of Marketing do include include these important concepts, practices and components:

Who would have thought I could use the 9P's with Product, Place, Presentation and Promotion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. Planning for marketing activities, objectives, strategies and tactics. Sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. Fashion consumers. Add sports fans. TV viewers. Purchasers of sports jerseys. In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes sports teams, people and celebrities too. 
• Place (Distribution), includes retail and online. How about locations of team stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances: Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with partners and alliances outside the firm, and with other company departments (inside partners).   

Partnerships and teams that feel a connection to the work and the purpose are going to speak far more passionately together and to your or their “people,” and with far more influence.

A partnership; the joint relationships, partnerships and strategic alliances: The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. Usually plural or “Partners,” not Partner.

                Ensure that there is excellent planned and natural alignment of internal and                            external agencies/partnerships/alliances around common goals and purposes.                       
They should be moving toward shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 65 stimulating questions and answers at Londre Marketing Consultants, LLC. 

The Scrimmage Line In NFL. Two Sides To Every Story Or There Are Two Sides to A NFL Pancake

More football in the fall of next year?

18 games? Another game on top of 17 NFL games. 

It’s called bargaining and negotiating. Two sides to every deal. Two sides to a pancake.

We had 16 NFL games for every team. Then 17 NFL games. And the owners want 18 NFL games. Add the playoffs and Supper Bowl. Not everyone wins.

Who wants 18 games? The TV media, broadcast revenue, ticket sales, parking fees, more concessions, swag. They want 18 games, an extra week of real football.

The players and coaches don’t want another game.  

The union, NFLPA, doesn’t support the idea. 

They have been asked, and the players sampled, nearly 60% said they weren’t in favor of an extra  game. 

Too many injuries. Did you know that very few teams even have a couple of players who play all of the 16 or 17 games?

Add the international travel for some teams to Mexico, South America, London and Germany. 

There many be more sides and more pancakes before this is settled. 

I use my 9P's to solve Marketing problems and find opportunities. My 9P's of Marketing do include include these important concepts, practices and components:

I can use the 9P's of Marketing with Partners, Planning, Product, Price, People, Place, Presentation, Passion and Promotion to illustrate an unusual insight or example.

To find opportunities and problems in Marketing.

• Planning and Research. Planning for marketing activities, objectives, strategies and tactics. Sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. As in NFL season and game day tickets. Fashion consumers. Add sports fans. TV viewers. Purchasers of sports jerseys. In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online. How about locations of team stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 65 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Power Is Not One Of The 9P's Of Marketing. But "Partners" And Powerful Ideas Are.

You can't hit two targets with one arrow. 

Looking for powerful ideas, concepts and practices? Partners, teams and alliances are part of one of the nine P's of Marketing.

In the world of power you will constantly need help and assistance from other people, and sometimes stronger than you. 

In the laws of concentration, much energy is saved and more power attained, but affixing yourself or your company to appropriate sources of power and resources. 

Most times Marketers can’t create customer value and build customer relationships only by themselves. Companies, agencies and networks work closely with partners and alliances outside the firm, and with other company departments (inside partners).   

Partnerships and teams that feel a connection to the work and the purpose are going to speak far more passionately together and to your or their “people,” and with far more influence.

A partnership; the joint relationships, partnerships and strategic alliances: The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. Usually plural or “Partners,” not Partner.

Ensure that there is excellent planned and natural alignment of internal and                        external agencies/partnerships/alliances around common goals and purposes.   

I use my 9P's to solve Marketing problems and find opportunities. My 9P's of Marketing do include include these important concepts, practices and components:

Who would have thought I could use the 9P's with Product, Place, Presentation and Promotion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. Planning for marketing activities, objectives, strategies and tactics. Sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. Fashion consumers. Add sports fans. TV viewers. Purchasers of sports jerseys. In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes sports teams, people and celebrities too. 
• Place (Distribution), includes retail and online. How about locations of team stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances                  

They should be moving toward shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 65 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Talking About Marketing, Creative, Association, Characters And Partners: Batman, Friends, Harry Potter, Saturday Night Live And More

Plenty of examples under the 9P's of Marketing

In Advertising, characters and partners, such as Batman, Friends, Harry Potter and more.

They as in Warner Bros Discovery are empowering their “Partners,” as in advertisers and their agencies. 

The company says  it will plan and execute production services and grant the use of characters and talent tied to creative and investing ad dollars in its linear, digital and social channels.

You’ve seen a few examples.

• Saturday Night Californians in VW spots.
• Batman with State Farm and Jason Bateman
• DC Comics superheroes for Hostess pastries and Snickers candy bars
• Unilever's use of characters from the '89 film “When Harry Met Sally” in a recent Super Bowl commercial 
• Guerrilla forces rely on surprise, stealth and blending in with the local population to evade detection and inflict casualties.

I use my 9P's to solve Marketing problems and find opportunities. My 9P's of Marketing do include include these important concepts, practices and components:

Who would have thought I could use the 9P's with Partners, Product, Place, Presentation and Promotion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. Planning for marketing activities, objectives, strategies and tactics. Sales. All sales, whether in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. Fashion consumers. Add sports fans. TV viewers. Purchasers of sports jerseys. In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online. How about locations of team stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. Most times Marketers can’t create customer value and build customer relationships only by themselves. Companies, agencies and networks work closely with partners and alliances outside the firm, and with other company departments (inside partners).   

  Partnerships and teams that feel a connection to the work and the purpose are going to speak far more passionately together and to your or their “people,” and with far more influence.

  A partnership; the joint relationships, partnerships and strategic alliances: The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. Usually plural or “Partners,” not Partner.

  
  Ensure that there is excellent planned and natural alignment of internal and                        external agencies/partnerships/alliances around common goals and purposes. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 65 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Timing? Who Created The "Hundred Days" Presidential Maneuvers?

Ok, 1, 2, 3...100 days.

Another way to look at Marketing and the 9P's of Marketing.

Planning, one of the 9P's.  Politics is not one of the 9P's, by the way. 

Who became know for the political maneuvering after their inauguration. It was Franklin Delano Roosevelt.

He refused to meet with his predecessor, Herbert Hoover. He kept the country in suspense. He wanted until January and hit them with a series of bold gestures that seemed all the more momentous because they came from nowhere. 

You learn to orchestra events such as sales promotion and guerilla marketing to keep your competitors guessing. 

Don't reveal all of your cards at once. Unfold them in a way to heighten their dramatic effect.

Presidents use Marketing too. 

I created the Nine P's. I use my 9P's to solve Marketing problems and find opportunities. My 9P's of Marketing do include include these important concepts, practices and components:

Who would have thought I could use the 9P's with Partners, Product, Place, Presentation and Promotion to illustrate an unusual insight or example. To find opportunities and problems in Marketing.

• Planning and Research. Planning for marketing activities, objectives, strategies and tactics. Political rallies too. Look at tactics in services, fashion, sports, amusement parks, hotels, resorts, autos, fast food, retail sales or tires, refreshments or cereal, as three examples. From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Voters, potential and actual. 
• Look at consumers and users, as in shoppers. Fashion consumers. Add sports fans. TV viewers. Purchasers of sports jerseys. In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes sports teams, people and celebrities too. I teach that perfection resides in quality, not quantity.
• Place (Distribution), includes retail and online. How about locations of team stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances, can be one of the most powerful of the 9P's if researched, performed and handled well.                 
• There should be moving forward towards shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 65 stimulating questions and answers at Londre Marketing Consultants, LLC. 

"Smartless" Will Win Best Podcast For The Golden Globes, And Podcasts Are Not One Of The 9P's

The "Golden Globes has a new category to generate more awareness, to get more stars at the telecast and generate higher ratings.

They will have the 25 most popular to vote on picking six contenders. 

I know I'm months early, but I have followed the "Golden Globes" for years, with all of their warts and controversies.

Now the telecast is a profit making venture and I am making a prediction: "Smartless" with Bateman, Arnett and Hayes will win the new category. I will bet they will do a segment to promote the show and their podcast. Maybe two. 

Why will they win? They have celebrity guests and they are also celebrities. But more TV than theatrical. Oh, people/consumers/listeners like them. 

"Podcasts are storytelling;" which is one of the copy points in the promotional messaging. 

They want to honor cultural and creative impact, but the Globes are all about making money and stars. 

Podcasts are not one of the 9P's of Marketing. They would fall under "Product and Services" and could be used for Promotion. 

I use my 9P's to solve Marketing problems and find opportunities. My 9P's of Marketing do include include these important concepts, practices and components:

Who would have thought I could use the 9P's with Product, Place, Presentation and Promotion to is illustrate an unusual insight or example, such as the new category in the Golden Globes. 

• Planning and Research. Planning for marketing activities, objectives, strategies and tactics. Sales. Viewership or listeners. All sales, whether in services, sports, amusement parks, hotels, resorts, autos, fast food, retail sales of tires, refreshments or cereal, as three examples. From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers listeners of podcasts. Add movie and sports fans. TV viewers. Purchasers of podcast swag and t-shirts/jerseys. In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes sports teams, people and celebrities too. 
• Place (Distribution), includes retail and online. How about locations of team stadiums, amusement parks and resorts?  
• Price or Pricing, in today's world you need many contingency plans..  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• Podcasts have an aspect of advertising when they sell sponsorships and spots. Consider all of the promotional messages. 
• One stop shopping is more important than ever. 

• Partners/Alliances: Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with partners and alliances outside the firm, and with other company departments (inside partners).   

Partnerships and teams that feel a connection to the work and the purpose are going to speak far more passionately together and to your or their “people,” and with far more influence.

A partnership; the joint relationships, partnerships and strategic alliances: The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. Usually plural or “Partners,” not Partner.

                Ensure that there is excellent planned and natural alignment of internal and                            external agencies/partnerships/alliances around common goals and purposes.                       
They should be moving toward shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. 

I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 65 stimulating questions and answers at Londre Marketing Consultants, LLC. 

NBA: What's In And What's Out. With 9P's Of Marketing.

What's in. Or what is new? Easy, NBC and Peacock. Amazon.

It won't be as easy to find a game, next season. We will not just stumbled into a game when it's on a network. Two new streaming services. 

But you will be able to see "Inside the NBA" on ABC and ESPN. 

Who's in? Carmelo Anthony on NBC and Peacock and Stan Van Gundy on Amazon Prime. Add Blake Griffin, Dirk Nowitzki. 

What's out? Warner Bros. Discovery and TNT will not be, under the new NBA $77 Billion deal. 

The Eastern Conference finals will be the last games on TNT.

Last basket on TNT? Jalen Brunson. Maybe but they have more games with the Celtics. Maybe Evan Mobley of the Cavaliers or Pascal Siakam or Pacers.

I use my 9P's to solve Marketing problems and find Marketing opportunities. My 9P's of Marketing do include include these important concepts, practices and components:

Who would have thought I could use the 9P's with Product, Place, Presentation and Promotion to is illustrate an unusual insight or example

• Planning and Research. Planning for marketing activities, objectives, strategies and tactics. Sales. All sales, whether in services, sports, amusement parks, hotels, resorts, autos, fast food, retail sales of tires, refreshments or cereal, as three examples. From the founder of Intuit, Scott Cook, said: " A brand is no longer what we tell the consumer it is -- (maybe from Marketing Research never was is my comment) it is what consumers (“People” in the 9P’s) tell each other it is.
• People (Segmentation and Targeting)
• Consumers and users, as in shoppers. Add sports fans. TV viewers. Purchasers of sports jerseys. In my 9P's, I stress that firms need to look and analyze potential, new, existing and repeat customers and users. 
• Product and Services, includes sports teams, people and celebrities too. 
• Place (Distribution), includes retail and online. How about locations of team stadiums, amusement parks and resorts?  
• Price or Pricing, many contingency plans needed.  
• Promotion: 
• There are eight (8) major, strategic components or communication elements which are personal and non-personal communication activities. 
• The activities that communicate the merits of the overall product include:

• Personal Selling/ Sales Force: Sales persons
• Listen more than you talk. People who listen more, learn more, plus helps you position your service/product/solution or offering. 
• Advertising: 
Like Super Bowl advertising in February for Super Bowl. Think about this expression "It is only creative if the product or service sells." I wanted to add "It is only good media spending if it sells."
• Sales Promotion, advertising mascots can fit here, too. Signage would fit here. 
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media:  
• Events and Experiences, sampling
• Public Relations/PR
• One stop shopping is more important than ever. 

• Partners/Alliances: Most times Marketers can’t create customer value and build customer relationships only by themselves. They work closely with partners and alliances outside the firm, and with other company departments (inside partners).   

Partnerships and teams that feel a connection to the work and the purpose are going to speak far more passionately together and to your or their “people,” and with far more influence.

A partnership; the joint relationships, partnerships and strategic alliances: The relationship existing between two parties; a relationship resembling a legal partnership and usually involving close cooperation between parties having specific and joint rights and responsibilities as a common enterprise. Usually plural or “Partners,” not Partner.

                Ensure that there is excellent planned and natural alignment of internal and                            external agencies/partnerships/alliances around common goals and purposes.                       
They should be moving toward shared goals or goals. 

• Presentation:
• The act or acts of strategically presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others. 

  Presentation aspects may be signs, symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind of your targets ("People") and media audiences. I've added "culture," too. I'm adding "culture," too.

• Passion, including consumers and employees. Think about the lines sometimes of consumers waiting for a new Apple product

I am an experienced, senior Forensic Marketing Expert, Advertising expert, Advertising/ Marketing consultant with Londre Marketing Consultants, LLC.

I created the 9P's. I own a copyright for these Nine P’s/9 P's of Marketing©2007 concepts and Marketing practices, which augment the 1960's Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association (AMA), Neil Borden and Jerome McCarthy in the study and practice of Marketing. It's sixty years later and we are in the digital age. 

The Nine P's/9P's of Marketing help identify marketing problems in a number of strategic areas and help develop profitable marketing’s objectives, strategies, tactics and solutions. The 9P's are insightful. The nine P's were created for the digital age. 

I consult and teach using these Marketing concepts and practices of the Nine P's/9P's of Marketing.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 65 stimulating questions and answers at Londre Marketing Consultants, LLC.