Pets.com. A 2000 dot-com Bubble, Advertising Super Bowl, And Business Model Mistake.

More information on Super Bowl spots or commercials for Super Bowl L or 50. 

Pets.com paid $1.2 million to be in 2000 Super Bowl 

In the February 4, 2013 issue of Sports Illustrated magazine  plus the October 26, 2015 issue of Adweek, have mentioned the pets.com spot of 2000. SI called  the advertising one of the greatest...I call it mistake.  Sports Illustrated called it "one of the greatest."  Hardly. Or Really?  

There is an old adage in advertising: “it is only creative if it sells.”    Let’s review the stats on pets.com.

The real numbers: 

• Pets.com  spent $55.3 million in advertising, mostly on TV and generated only  $5.8 million in total sales.  
• Yes, $5.8 million. Total.
• Pets.com had cost of goods of $13.4 million, more than two times their actual sales of $5.8 million. 

Pricing wasn't thier problem. Sales were. 

One of the Nine P’s/Nine P’s ©2007 in Marketing and the study of Marketing is “Price:” Price/Pricing: All aspects regarding pricing. The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions.  

Prices are a key positioning factor and must be decided in relation to the target market, the product and service assortment mix, and the competition.

For more on ideas and Marketing concepts: 

Go to www.LondreMarketing.com and look under resources and the 9P's/Nine P's (c) 2007. Specifically find: http://www.londremarketing.com/trivia.php

Or for more fun, marketing strategies/tactics and facts:  Go to http://www.LondreMarketing.com/trivia.php

Here to help you better understand. All the best.

Targeting Or People, Presentation And Passion Plus "Rocky" Or "Creed" Under 9P's Of Marketing

It's common for pictures to perform well in the locations where they are featured or shot. I love seeing pictures featuring L.A. You may know that "geographic" segmentation falls under "People" or Targeting in the nineP's of Marketing, a way at looking and reviewing opportunities in marketing and businesses. .

Let's look at a couple of examples. 
City of  Philadelphia is called the “City of Brotherly Love.” The city has a statute of Rocky or Rocky Balboa; did you know it was created for a scene in "Rocky III?" Did you know it was donated to Philadelphia by Sylvester Stallone?

Back to the question or statement.

I saw "Creed, " about Adonis, the son of Apollo Creed; the film took in $42.6 million in its first five days.

Did or you can guess it's doing well opening week in Philadelphia.  For sure. Good story. A distributor for Warner Bros. said it was "On fire." A tribute to Hunger Games?

Of course, I saw "Creed" the picture on opening night. Saw all four "Hunger Games," too

Creed starts slowly but I give it a B+.  "Hunger Games," a B. I use a system like grading in school. B or better is a see. 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Passion

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Under "People," Users And Non-Users, With Ad Blockers And The Nine P's Of Marketing

Wanted to bring it to your attention. Here's an unusual marketing test of "People," in the 9P's of Marketing, your customers and users.

Did you know that Yahoo trial bars some users from e-mail? They have to turn off their ad blocker software and until ad blocker is off these Yahoo users can't access their emails.

Yahoo is running tests where Yahoo e-mail users can't open their inboxes until they turn off ad blockers .Look at their message and messaging, especially with and within the different targets/elements/components/parts of the nine P's. They would be reviewing "People," users or targeting.  There needs to be more focus on the overall experience of the "Customer," or "People." In this example the use or non-use of ad blockers and overall experience is the test. You know Gmail is free. 

"People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's.  Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
 .
Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People 
• It's about Segmentation and Targeting. Users, non-users and potential users. 
• Product 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:

• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• More questions under Promotion, with price increases:
• What should we promote? 
• To whom should we promote? 
• What economic and discount levels should we offer? 
• What form of promotion should we offer? What features? 
• How frequent?

• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Passion

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Santa Claus, With Marketing's 9P's. 125 Years Later. A Ton Of Traffic And Sales At Malls and Department Stores. Started In December 1890.

I'm sure you don't remember Edgar Department Stores out of New England. But you know of a promotional strategy and tactic during the holidays.

Originally called "The Boston Store," it was founded in Brockton in 1890.

It was James Edgar, a merchant in Brockton, Massachusetts  who is known for being the first department store with a dressed up "real"Santa Claus.

The owner created and found a way to drive traffic from outside his trading area in Brockton, Drawing potential shoppers from outside the area, which included families from Boston and Providence to Edgar's Santa.

This year marks an anniversary of 125 years of Santa Clauses.

James dressed up as Santa Claus to entertain the children of shoppers, a first step in getting store traffic, or Promotion and specifically sales promotion under the Nine P's of Marketing.

It's  can be tough out there generating store traffic and sales. Santa was a big idea then and now, 125 years later.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People It's about Shoppers, plus Segmentation and Targeting, including geographics and shoppers from outside your trading ares.
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. 
• Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning, Santa can fit under a number of different 9P's of Marketing, including Promotion, Presentation, Planning and Place. 
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Markketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Inspired By Advertising, The TV Yule Log For Christmas. It's A Six Minute Loop For Four Hours. On TV Programming. 49 Years

Happy Holiday Anniversary.

Fifty years in the making, this year.

The idea or creative concept came from the previous year's Coca Cola spot featuring a Santa Claus near a fireplace in 1965. Without advertising.

NY's WPIX general manager wanted to give his employees some time off.

So Fred Thrower of WPIX sent a filming crew to Gracie Mansion, the mayor's residence. First it was 17 seconds now the loop is six minute, yule time logs, with crackling holiday fire burning sounds.

It's starting to be Holiday times out there. Happy Holidays.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People
• It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential
• Product
• Place (Distribution)
• Price
• Planning
• Promotion: TV advertising falls under the category of Advertising, which is one of the eight components under "Promotion," in the 9P's of Marketing
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Probably Not The Excitement Starbucks Was Looking For Their Red Cups: Came With A Ton Of Controversy.

Right after their successful "pumpkin spice latte" promotion, what happens to Starbucks in social media?  The red cups controversy.

You may know that Starbucks' annual "red cups" is meant to mean for them that the holidays are approaching.

So is it Christmas, New Year's or the just the holidays for Starbucks?

Since 1997 they have winter designs, including ornaments, snowflakes, reindeers, snowman and others. But this year Starbucks is generating several messages plus social holiday buzz, controversy and more with their "RedCups."

How did Starbucks add to the fire: Using Promotion under the Nine P's of Marketing, Starbucks paid and sponsored a Twitter Moment named or called "Red Cups Return" for the cups and an emoji to use with the hashtag.

We haven't reached Thanksgiving on the calendar yet, with the holidays and Christmas right around the corner but it's here for Starbucks. A ton of publicity, both positive and negative. 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:

Should we promote?
Look at consistency of message and messaging, especially with and within the different targets/elements/components/parts.

• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

More questions under Promotion, with price increases:

What should we promote?
To whom should we promote?
What economic and discount levels should we offer?
What form of promotion should we offer? What features?
How frequent?

• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Passion

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Add Place Or Distribution, Under the Nine P's Of Marketing. Buy Pep Boys With It's 94-Year Old Tradition And 800 Stores.

Want to get 30-35% bigger?

If your Japan's Bridgestone, how do you add distribution and sales. Or simply get bigger?

Add Pep Boys or simply buy Pep Boys, and their 800 outlets. Add them to your Firestone locations. At 2.2K and 800 you're now at 3K in stores with more leverage.

Pep Boys was falling behind both Advance Auto parts, AutoZone and others.

What do you do? Sell. Sell to Bridgestone.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting; seasonality would fall under here too. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. 
• Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion: 
• Eight (8) major, strategic components): The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product.
• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion.
• While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand.
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 
• Passion

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

E-Commerce Reviews, Real Or Fake, Under Presentation In The Nine P's Of Marketing.

It's the fake ones that companies are going after. It affects their awareness, customer service, customer complaints, credibility and bottom line.

Fake reviews. Some of the companies are so obvious as http://buyamazonreviews.com.

Amazon has gone to court to get the fake reviewers which affect the credibility of the overall Amazon site plus the credibility of service and product reviews.

Where do these fit? I explain and present "Presentation, as look at “real” product and service experiences. I place “events and experiences” also under Promotion.

While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand. Reviews are, if real, how they feel about the product or brand.

The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.  They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind.

Some additional examples:

• Wal-Mart and retailers have looked for a better integration or “presentation” of its retailing, in store and online. 
• In the promotion and advertising of 4K Ultra HD Smart TVS in 2015, no lush landscapes and dramatic scenes, Vizio and ad agency David & Goliath took a clever approach to promoting the quality of the Vizio’s 4K Ultra HD Smart TVS -- by using copy or words and getting rid of  the pictures altogether.. The tag or slogan is "See more than you can imagine.
• Some products from Apple are “perceived” to have a better user experience, better designed, a better presentation, which are also talked about by both users and non-users. But Fast Company reported in July/August 2014 that it’s the engineering culture of the company and the way the whole organization is structured which help support product design. Everyone in the organization is striving and thinking about better designed products for the marketplace…making a better presentation of products and services to users and potential users.
• Samsung has used pop-up stores and customers can explore/experience/leave with a device, smartphones, tablets and wrist devices, free of charge, plus wireless data costs. An “event and experience” promotional initiative to convince smartphone and tablet owners to switch to Samsung. 

Another example or two:

• The Internet changed everything especially in the “presentation” of the different P’s. Another part of “presenting” is the big picture perspective of corporate social responsibility (CSR) which refers to consideration of, and the firm's responses to issues, beyond narrow economic, technical and legal requirements. These objectives and firm strategies of accomplishing social benefits along with the traditional economic gains which the firm is seeking is vitally important to the “presentation” to the constituents, different publics and to the world. 
• Companies look and review issues of global sustainability, not interfering in the internal politics of the different countries and the governments of local markets, respecting natural resources, conducting research and development activities in developing countries, respecting local laws and regulations, environmental concerns, creating jobs in the served markets, respecting human rights, and more. 

Well-planned, well-presented, well-written, strategic creative plays a big role in creating AIDA (Awareness, Interest, Desire and Action) in the overall presentation to your “People,“ your potential customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, and/or partners. Reviews which are fake are counter to what you are going to achieve if they are inaccurate.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion: 
• Eight (8) major, strategic components): The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Look at consistency of message and messaging, especially with and within the different targets/elements/components/parts.
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• Partners:
• It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• Look at “real” product and service experiences. I place “events and experiences” also under Promotion.
• Passion

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best. 

Example Of Place In the 9P's Of Marketing. Add Partners And Presentation, With Surfing, Wavestrom And Costco For Distribution.

It's all about the numbers.  Smaller margins but great sales.  Which means sales revenue.

Instead of using and distribution at surf shops, Wavestrom (most popular surfboard in the U.S., with sales of 500K) chose as their distribution partner. Costco.

They or surfers may start at Costco but may end up later at a surf shop for a more custom fit.So file that unde both "Place" and "Partners," under two of the nine P's of Marketing.

Wavestrom also sells paddleboards($500), bodyboards and sleds.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People 
• It's about Segmentation and Targeting; surfers fir her with their different boards. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  
• Marketing strategies need to be adapted for the different tiers or segments. 
• Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion: 
• Eight (8) major, strategic components): The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:
• Should we promote?
• Look at consistency of message and messaging, especially with and within the different targets/elements/components/parts.
• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations
• More questions under Promotion:
• What should we promote? 
• To whom should we promote? 
• What economic and discount levels should we offer? 
• What form of promotion should we offer? What features? 
• How frequent?
• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Presentation: 
• Wavestrom seems to like the presentation of their boards at Costco. Look at “real” product and service experiences. I place “events and experiences” also under Promotion.
• While traditional marketing is based on target audience impressions/ views/ clicks/ exposure, experimental marketing involves engaging with consumers. Enabling consumers and “allowing” them to feel the brand.
• The “P” or “Presentation” is the act of presenting any of the different 9P’s© and/or components to your customers, suppliers, wholesalers, retailers, sales force, marketing intermediaries, clients, employees, partners, and/or others.
• They may be symbols or images that represent something; a descriptive or persuasive account (as a sales person of the product or service). Something set forth for the attention of mind. 
• Passion

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Adults, Demographically With People And Coloring Book, With The Nine P's Of Marketing.

The target is adults. That's part of People and Targeting under the 9P's of Marketing. 

The product you've heard in the news, coloring books, for adults.

Crayola announced and introduced this Monday, a new product line of adult coloring books. Yes, for adults, coloring books.

They say Crayola Color Escapes kits "are a a great way to relive your childhood or tap into your peaceful place.

Their kits include:

• the coloring books (four 8''x10" coloring books)
• tools/crayons
• illustrations by artist Claudia Nice

The sets are priced starting at $22.49. You can get part of the product line at Target. 

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:

Should we promote?
Look at consistency of message and messaging, especially with and within the different targets/elements/components/parts.

• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

More questions under Promotion, with price increases:

What should we promote?
To whom should we promote?
What economic and discount levels should we offer?
What form of promotion should we offer? What features?
How frequent?

• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Passion

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

After Teaching Marketing And Advertising For 38+ Years, Here's An Example Of A Company Wanting Less Promotion. Know Who It Is?

But first?

Promotion fits under the Nine P's of Marketing. Advertising is one of the eight parts or components under Promotion, which fits under the 9P's.

The answer of who wants less promotion? They are facing legal challenges in several states.

Fewer signs, ads on Jumbotrons, lounges, TV mentions, impressions.

The answer: Draft Kings, one of the daily sports fantasy operators.

They are under many regulators scrutiny or attention. The regulators are watching right after a huge advertising blitz by Draft Kings. They have asked some of their NBA partners to defer commitments for promotion and media.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product 
• Place (Distribution) 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:

Draft Kings is asking should we promote?
Look at consistency of message and messaging, especially with and within the different targets/elements/components/parts.

• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising)
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

More questions under Promotion, what form of promotion should we offer? What features? How frequent?

• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Passion

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Product Plugs, Branded Entertainment, Product Placement Deals Have Dropped. Too Expensive, Directors Aren't Always Cooperating. Under Promotion in The 9P's Of Marketing

We are getting to know product placement, but seeing it less. This promotional practice which goes by many names falls under "Promotion," in the Nine P's of Marketing.

What people say: They seem too obvious sometimes.

I see the number of uses is down.  I read and researched that “prime-time, non-sports” product placement deals have dropped. The reason, they cost too much, that was reported, but it’s also because it’s more difficult to get directors to alter their scripts.  Sometimes a deal is done and the product doesn’t make it into the movie. It's left on the editor's floor.

I ask a question about product plugs a lot. I remeber it was five years ago that I wrote about asking my CSUN class to tell us and identify a product or service which was “placed in” or paid to be in a movie or a TV show.

We counted 30+ examples.

The students stated the Coca-Cola glasses in “American Idol” to the Mini Coopers in “Italian Job” or the Fords used in Jack Bauer’s, oh I mean, Fox’s “24.”

What about the beer, Budweiser, used in Wedding Crashers?   I saw Steve Jobs the movie yesterday and saw Pepsi in the movie.

What is product placement? Product placement, or “embedded” marketing is a type of promotion in which an advertisement is placed by companies and advertising agencies using real products and services in media.  The presence of a particular brand is the result of an economic exchange.  It is also known as “product integration.”
                                           
PUT YOUR PRODUCT HERE

Product placement appears in TV shows, plays, film, television series, music videos, video games and books. This is usually done without disclosure, and under the premise that it is a natural part of the work. Money usually exchanges hands or services are rendered

The earliest example of product placement was found involved a film from 1896 created by Lumière brothers for Lever Brothers’ Sunlight brand of soap (now Unilever).  A Sunlight soap cart was parked on a street. Also there are "the product placements that didn't happen."   A letter found in Alfred Hitchcock's files from “The Birds” mentioned that a moving van company wanted to “brand” the trucks in a scene when the people were escaping the town.

Film historians remember a scene in "Double Indemnity" that takes place in a grocery, Billy Wilder had Green Giant vegetables facing the screen while other products were faced backwards.  Another scene in "All about Eve" included boxes of Sunshine Hi-Ho's and Sunshine Grahams visible on a shelf above Bette Davis.

The 1946 film “It's a Wonderful Life” by Frank Capra shows a boy who wants to be an explorer, displaying a magazine copy of National Geographic.

For some time now, the Federal Communications Commission has been considering regulation over this marketing and advertising identification, clarifying branded entertainment, product placement, and perhaps full sponsorship in TV shows for viewers.

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Branding and Weed. Snoop Dogg's Own Line Under Product And More, With The Nine P's Of Marketing.

They are selling a legal line of weed/pot/dope/marijuana. Whatever you want to call it it's a brand in this example.

We have an example of "Product" and "Partners," under the Nine P's of Marketing.

Snoop Dogg launched his new product called "Leafs By Snoop," plus he's using a partner, a pot dispensary chain. It's called Livwell. He's a Colorado resident so he can't technically own the brand.

I can also add another of the 9P's, "Place." Leafs by Snoop products are now being sold in Colorado pot/marijuana shops. And I can add event/experiences plus celebrity endorser, under "Promotion" in my marketing example since there was a private party or kickoff event at the home of the owner of Livwell.

Product line of Snoop Dogg's Product under the nine P's include: 

• The "Leafs By Snoop" edibles include:
• Handmade chocolate bars made with activated cannabis oil.
• Plus peanut butter gems, gummies, drops and fruit chews.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions. The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People 
• Geographics of Colorado fit here. 
• It's about Segmentation and Targeting. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix." Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment.
• Product 
• Place (Distribution) 
• Dispensaries
• Geographics of Colorado fit here. 
• Price
• Promotion: 
• Eight (8) major, strategic components: The communication element includes personal and non-personal communication activities. Activities that communicate the merits of the overall product, which include:

Look at consistency of message and messaging, especially with and within the different targets/elements/ components/ parts.

• Personal Selling/ Sales Force
• Advertising
• Sales Promotion
• Collateral Materials
• Direct Marketing (also referred to as Action or Direct Response Advertising
• Interactive/Internet/Web, Digital Media, Social Media 
• Events and Experiences-
• Public Relations

To whom should we promote?
What economic and discount levels should we offer?
What form of promotion should we offer? What features?
How frequent?

• Partners: It is important to partner with firms that have similar corporate philosophies, who have agreed upon objectives and strategies.
• Passion

For more on ideas, concepts and Marketing solutions: Go to londremarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 37+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.