As a Marketing and Advertising senior lecturer at USC, CSUN, Pepperdine and other schools since 1975, I use a few on the spots to illustrate AIDA (Attention, Interest, Desire and Action); creativity; objectives, strategies, tactics in marketing and advertising; ratings and share; media planning; plus "It's only creative, if it sells." Here are a few interesting points:
- Last year's Super Bowl XLVI was the most-watched U.S. telecast of all time, according to Nielsen.
- A 30-second ad during the first Super Bowl, which was called the NFL-AFL Championship Game was sold for $38,750 and in today's dollars, $266K.
- On average this year's Super Bowl XLVII spots cost $3,800,00 each, which did not include actors, production,sets, just the time on CBS.
- Count the number of promotional spots for the network and its shows. The amount of clutter is more than you realize.
Two of the Nine P’s/Nine P’s ©2007 in Marketing and the study of Marketing are “Price,” and "Promotion."
For more on ideas and Marketing concepts: Go to www.LondreMarketing.com and look under resources and the 9P's/Nine P's (c) 2007. Specifically find: http://www.LondreMarketing.com/stimulating_articles.php
Or for more fun, marketing strategies/tactics and facts: Go to http://www.LondreMarketing.com/trivia.php
Here to help you better understand. All the best.