Super Bowl 50 On CBS In 2016. Rumored to Have Price Tag Of $5 Million Per TV Spot.

That would set a new Super Bowl record. Read on.

First it will be not be called or named Super Bowl L, as in Roman numerals; it will be Super Bowl 50.

CBS CEO says Super Bowl ads will cost more than $5 million next year. That is for 30-seconds. Plus that cost of $5 Million, for a 30-second spot  (falls under Promotion in the 9P's) that amount doesn't include production costs and fees for actors, sets, equipment, advertising agencies, directors, crew and other personnel in creating and producing the spot.

Date is February 7th, 2016. Mark your calendars.

CBS CEO Les Moonves said: "Look, NBC got $4.5 million for a 30-second spot in the Super Bowl (2015). We're going to get north of $5 million."

Next year's Super Bowl 50 in Santa Clara will air on Feb. 7, 2016 on CBS. 

And the biggest advertiser, promoter as in "Promotion," in the 9P's of Marketing? It will be CBS, of course, promoting its own shows and programing. No other advertiser comes close...

Let's look back a couple of years. CBS for Super Bowl XLVII aired ten minutes and 20 seconds of promotional content, according to media research by Kantar Media. And that ten minutes included a three minute block (or straight) of ads in the second quarter.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion (Advertising is just one of eight components, under Promotion in the 9P's of Marketing.)
• Partners 
• Presentation 
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

In The Nine P's Of Marketing, Where Do You Put Corks Versus Screwtops? Acceptance Is Mixed.

First the Nine P's of Marketing. The "Product" is wine.

The Nine P’s/9P’s of Marketing can be used successfully by product companies, service firms, for profits entities and nonprofits “selling” directly or indirectly to consumers (B2C), to marketing intermediaries (such as industrial, consumer, retail, wholesale and professional channels of distribution), and to other businesses (B2B).

As Management guru Peter F. Drucker once said:

• “The aim of Marketing is to know and understand the customer so well that the product or service fits him (her/it) and sells itself. 

And this is one of the reasons I created and copyrighted the Nine P’s. “People” or Targeting was slightly forgotten in the Marketing Mix, and is a major, significant part of the Nine P’s of Marketing.

Companies do not get potential users or customers to try a product by convincing them to love their brand. You get them to love a brand by convincing them to try and use the product or service.

Developing a strong brand is a byproduct.

It comes from doing the other things in the Nine P’s of Marketing... right. Make sure the product is excellent. Be sure the company is taking good care of their customers, and having the right Planning and targeting (People), the right product, right Place or distribution, right Price, right Promotion, right Partners, right Presentation, with the right amount of Passion in the 9P’s.

Make sure there is differentiation. This is where the cork and the screw top can be a differentiation factor. I remember the New Zealand whites and sauvignon blancs being in the first phase of screw tops.

Unique Selling Proposition or Point, shortened to U.S. P., falls here too. Differentiate based on the needs and wants of the potential consumers and businesses. That is what builds brands.

The bottles and labels fall under "Product." Corks have been the traditional choice for sealing wine bottles, but there’s been a shift towards screw caps.

It appears that it is not as black and white. You can confirm this with each bottle opened.

I have been using cork and specifically wine corks as art for several years. I am copyrighting a concept right now.

With demand up for cork up and and the cost of cork up, several wineries have been searching for reliable alternatives like synthetic corks, screw caps, cans, pouches, and even boxes, which are not always looked on favorably.

It's tough out there. Beware.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People: It's about Segmentation and Targeting, in the wine business too
• Product, cork versus screw tops fall under packaging. But can be a selling attribute under Promotion
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Academy Awards and Oscars For Advertisers: Last Year It Was Pepsi. This Year at $2 Million for Each 30-Second Spot in 2015 It's Coke As Exclusive Soft-Drink Advertiser.

It was last March that Coca-Cola partially stole Pepsi's thunder during the Sunday night broadcast of the Academy Awards on ABC, with the surprise pizza delivery created comically by host Ellen DeGeneres. And this is posted one week early for the 87th Academy Awards or as many say "The Oscars."

Pepsi had replaced Coca-Cola as the exclusive soft-drink sponsor of the Oscars last year; now it''s Coke replacing Pepsi in 2015.

I presented this example, plus many other examples of media/media sponsorships and how "Marketing is Just Not Advertising at law schools, graduate schools and other locations in my speaking appearances last year.

Let's go back:

You may remember that Coca-Cola logos were on the three pizza boxes specially delivered to the show. On the show.

Pepsi was the exclusive soft drink advertiser.

The pizzas appeared as part of a comic bit by Ellen DeGeneres. ,  Three pizzas were from Los-Angeles pizzeria Big Mama's.

This year for the 87th Academy Awards:

1. A 30-second spot costs $2 million each and does not include creative, sets, talent, and production. 
2. The price is more than last year's reported $18 Million on ABC. And at $2 million is an all-time high.
3. Coca-Cola is returning as the exclusive soft-drink advertiser at the 2015 Academy Awards, replacing Pepsi after its one-year stint. 
4. General Motors is set for its second-straight year as the exclusive auto advertiser 
5. J.C. Penney will advertise for a 14th consecutive year. 

Here's more on my presentations:

At USC School of Law, UCLA School of Law and at Southwestern School of Law I have given variations of a  presentation, with CLE credit, titled “Confusion between Marketing  & Advertising: Why and what difference does it make to Law Students, Judges and Lawyers. Plus the Nine P’s of Marketing.” I will be at Pepperdine on next Monday.

I use specific, current examples of Yelp.com, Verizon, Metro/Expo, small businesses and large businesses. Plus the famous Sleekcraft factors. I present contemporary examples; the presentation is fun, educational, and interactive. I have also given international/global seminars and my talk will use both USA and global examples.

As a Marketing and Advertising expert, for the past 35+ years  I have worked full-time in Marketing while teaching Marketing and related subjects to graduates and undergraduates one, two or three nights a week at USC, CSUN, LMU CSUN among others.

My expert witness cases have involved: marketing; advertising; breach of contract; business practices; business and professions code compliance and violations, including unfair competition, unlawful, or unfair, or fraudulent business activities; contracts, sponsorships; false advertising; trade libel; media; trademark infringement; intellectual property; patents; usage of models; advertising agencies; trade secrets;  client business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. Cases involved contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media.

I have copyrighted and developed the Nine P’s of Marketing They include “People” or target market(s), Product” or Service, “Price,” “Promotion,” “Place” or Distribution, “Planning,” “Partners,” “Presentation,” and “Passion.”It's different out there. Beware. Or be aware of what's out there.

Visit here for more insights and true Marketing and Advertising Trivia.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Who Owns Seattle Seahawks "12th Man?" Seattle Seahawks Jerseys With The Number 12 Were Hot. NFL Big Seller And Would Have Sold Many More If Seattle Had Won.

Check out that it's 12:12 when I scheduled this to post. And it's the 12th of February.  I could repost on 12/12 too.

So who owns the 12th man for Seattle Seahawks?

It's Texas A&M University, which trademarked the "12th Man" term in 1990, and licensed it to Seattle Seahawks in 2006 for $5K a year.

Seahawks "12th man" license will expire next year, 2016.

A little more background...

• Seattle Seahawks fans are referred to as "the 12th man." 
• Seattle Seahawks jerseys with #12 on them were in the top 15 in sales in the NFL this past season.
• Fans carry flags and wear jerseys with the #12 on them.
• Seattle players refer to fans as "the 12's" in their interviews.

But the way Seattle and Texas A&M are already negotiating a new deal.

It's tough out there. Right after the Super Bow and the pass not run. Beware.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People
• It's about Segmentation and Targeting; 
• Seattle would fall under geographic segmentation. 
• "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  
• Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. 
• Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.

• Product
• Place (Distribution)
• Price
• Planning
• Promotion: 
• Concept and selling of "12th man" could fall in several parts or components in the 9P's including "Promotion," "Planning," "Place" and "Presentation."
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

It Started With Making Coffee In Your Room And Salad Bars. DIY or Do It Yourself Food And Beverages At Hotels. More Events Under Promotion In The 9P's Of Marketing.

These examples fall under "Product/Service" (Product) offerings for hotels guest and hotel groups, Plus "Promotion," in the Nine P's

You make your own coffee in your hotel room.

You make your own salads at the salad bar.

If you are like me I get out of the hotel and find a small grocery store or convenience store.

Interesting there are new product or service offerings under the Nine P’s of Marketing---“Product” for hotels.

The concept is called DIY or “Do-It-Yourself” or DIY.

I previously worked on 17 Sheraton Resorts and Hotels. I remember going to the Biltmore for a three day food and recipe event plus tours in downtown LA. We visited the produce mart and made pizza from scratch plus several meals.

Hotel groups now can have cook off and bakeoffs.

They can catch local fish and the hotel culinary staff will cook it. This happened last week for us in Belize.

So here’s an unusual new one. At the Waldorf Astoria New York, groups can learn beekeeping at their garden rooftop. Wow. That's different.

As a Marketing and Advertising expert, for the past 35+ years  I have worked full-time in Marketing while teaching Marketing and related subjects to graduates and undergraduates one, two or three nights a week at USC, CSUN, LMU CSUN among others.

My expert witness cases have involved: marketing; advertising; breach of contract; business practices; business and professions code compliance and violations, including unfair competition, unlawful, or unfair, or fraudulent business activities; contracts, sponsorships; false advertising; trade libel; media; trademark infringement; intellectual property; patents; usage of models; advertising agencies; trade secrets;  client business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. Cases involved contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media.

I have copyrighted and developed the Nine P’s of Marketing They include “People” or target market(s), Product” or Service, “Price,” “Promotion,” “Place” or Distribution, “Planning,” “Partners,” “Presentation,” and “Passion.”It's different out there. Beware. Or be aware of what's out there.

Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

There is much more on the 9P's at here or here. In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People (Segmentation and Targeting) 
• For hotels that can be divided or segmented by vacationers, business, convention, and leisure. 
• People or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. 
• Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place (Distribution)
• Price
• Planning
• Promotion
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 50+ stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

This Space For Rent. Your Space For Promotion. Component Of Promotion, Under Advertising With The Nine P's Of Marketing.

If you believe the statistic that American consumers are exposed to 2,500 to 3,500 ad messages daily, it makes you wonder if all available surfaces are currently used up. Eighteenth century astronomers stubbornly refused to believe that stones fell from the sky. In that case, we could project in the future that asteroids will have ads on them. 

Everything seems to have ads on them. 

As a marketing and advertising lecturer/presenter at Pepperdine, CSUN and USC in southern California, I teach the theory that's called "cutting through the clutter." Plus the copyrighted Marketing concept of the Nine P's of Marketing.

Ad professionals are split on the value of constantly exposing consumers to marketing messages, from ads imprinted on eggshells and digital displays on elevators to visuals projected on floors and sidewalks.   While some believe in advertising everywhere, others feel today’s level of saturation is like being stung by a thousand jelly fish, nothing penetrates when everything is over-stimulated. 

I have compiled an assortment of 200+ conventional and unconventional marketing and advertising vehicles to present to my clients and students. From the ever-present “swoosh” logo on sports hero wardrobes to the everyman’s surfaces like tattoos, banana peels, apples, oranges, umbrellas, cows, bikes, beach sand, space ships, urinals, and more, it is quite evident that media is everywhere. 

From the school podium to the pulpit to the cockpit, airlines are even placing ads on airsickness bags.

Airlines face less revenue and more costs, resulting in monetizing every inch of available space – watch for ads on blankets, pillows and the backs of tray tables.

Travelers worldwide seeking to juice up their laptop or smartphones have discovered logos and selling messages, including: "This outlet works. Now you can too."

So, does "avant-garde" advertising work? 

One may never know without tracking...sales. 

Today’s ad environment is all accelerator and no brakes; I challenge my own clients and students to develop more discipline and more precision in order to take the most critical step: track responses. Plus I am presenting next week a line “It’s only creative if it sells.  Meaning generating sales. Think about that in this week’s Super Bowl XLIX. Or watching next year’s Super Bowl 50 ads.  

Tracking and sales “That’s when you know if your investment paid off.” 

It's tough out there. Beware. Visit here for more insights and true Marketing and Advertising Trivia.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) or the 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing.

The Nine P's/9P's help identify marketing problems in a number of areas and help develop marketing’s objectives, strategies, tactics and solutions.  The Nine P's are insightful. In Marketing. the "Customer," or potential customers are king, but are missing in the 4P's.

I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• People It's about Segmentation and Targeting; "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. There are still questions:  Can the segments be accessed? Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential

• Product
• Place (Distribution)
• Price
• Planning
• Promotion, where advertising fits in.
• Partners
• Presentation
• Passion

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

On CBS 2/7/2016, Who Will Be The Biggest, Largest, Longest Advertiser In Super Bowl 2016, Super Bowl 50 Or Formerly Known As Super Bowl L?

First, please set or mark your calendars. Super Bowl 2016, formerly known as Super Bowl L, will be called Super Bowl 50 on CBS.

Next year's Super Bowl 50 in Santa Clara will air on Feb. 7, 2016 on CBS. And the biggest advertiser, promoter as in "Promotion," in the 9P's of Marketing? It will be CBS, of course, promoting its own shows and programing.No other advertiser comes close...

Let's look back a couple of years. CBS for Super Bowl XLVII aired ten minutes and 20 seconds of promotional content, according to media research by Kantar Media. And that ten minutes included a three minute block (or straight) of ads in the second quarter.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Price
• Promotion (Advertising is just one of eight components, under Promotion in the 9P's of Marketing.)
• Partners 
• Presentation 
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

What’s Up with the Penny, and Does it Affect Marketing? With The Nine P's Of Marketing. Make That Ten P's With The Penny.

We have a love/hate relationship with pennies. We also may have that relationship with the nickel. But I will concentrate on the penny.

While pennies accumulate in drawers, jars, glove compartments and doors, pockets, suit jackets, and other nooks, they only have power in numbers.  So yesterday as I eyed a tray of pennies again at the convenience store, I pondered… it looks like we hate pennies.

In my marketing classes at CSUN, Pepperdine and USC I like to take contemporary topics to help teach concepts.

Marketing is getting the right product or service to the right people (target market), at the right time, at the right place, at the right price with the right communications, partners, presentation, promotion and passion.

To use any product or service I use a marketing concept of the Nine P’s © (Products/Services, People, Price, Promotion, Price, Place/Distribution, Partners, Planning, Passion).  In my 9P's or Nine P's of Marketing ©2007, "Price" refers to all aspects of Pricing. The amount of money a consumer is willing to pay to obtain the product. Pricing includes wholesale/retail/promotional prices, discounts, trade-in allowances, quantity discounts, credit terms, sales and payment periods and credit terms.  Pricing decision making also involves adjusting prices concerning the competitive environment, economic situations and involve buyer perceptions. 

Where does the “10th P” (penny) fit in?

Naturally, Price. Along with Passion or lack of it.

You can't buy much with one penny.  Does price affect your purchase if it’s 99 cents versus a buck?

 Probably not. What does matter is the product selection at “99 cents” stores or “Dollar and More”, or “98 or 97 cent” stores or “Mas or Menos” stores.

I’m sure the people running 99 cents stores would argue that they have better product selection than their competitors. It’s not always about price. Some people have passion in using up pennies, but that doesn’t affect Price, one of the 9P's, it affects service.

It has been reported that the collection of a penny or two add 2 to 2 ½ seconds to each transaction.

From everything I read, while we don’t like to use them, Americans want to keep the penny.

Many years ago Coinstar, a Washington company that puts coin-counting machines in supermarkets found in their research that three out of four people will stop to pick up a penny.  I only stop if it’s heads-up or tails down.

Do we need pennies?

The copper-coated coins cost more than one cent each to make.  Bills have been introduced in Congress to retire the coin, but they never gain traction. And the bottom line may be that when it comes to the penny, Americans don't want change.

Indeed, the United States got rid of the half-cent coin in 1857.


Another example of using the Nine P's: 

At USC School of Law, UCLA School of Law and at Southwestern School of Law I have given variations of a  presentation, with CLE credit, titled “Confusion between Marketing  & Advertising: Why and what difference does it make to Law Students, Judges and Lawyers. Plus the Nine P’s of Marketing.”

I use specific, current examples of Yelp.com, Verizon, Metro/Expo, small businesses and large businesses. Plus the famous Sleekcraft factors. I present contemporary examples; the presentation is fun, educational, and interactive. I have also given international/global seminars and my talk will use both USA and global examples.

As a Marketing and Advertising expert, for the past 35+ years  I have worked full-time in Marketing while teaching Marketing and related subjects to graduates and undergraduates one, two or three nights a week at USC, CSUN, LMU CSUN among others.

My expert witness cases have involved: marketing; advertising; breach of contract; business practices; business and professions code compliance and violations, including unfair competition, unlawful, or unfair, or fraudulent business activities; contracts, sponsorships; false advertising; trade libel; media; trademark infringement; intellectual property; patents; usage of models; advertising agencies; trade secrets;  client business practices; unfair advertising; deceptive advertising; violations of Lanham Act; unjust enrichment; trademarks at issue; comparative advertising/promotion; licensing; packaging; the value of advertising and media campaigns. Cases involved contracts between partners, directors, advertising agencies, clients, advertisers, suppliers, distributors, production firms and media.

I have copyrighted and developed the Nine P’s of Marketing They include “People” or target market(s), Product” or Service, “Price,” “Promotion,” “Place” or Distribution, “Planning,” “Partners,” “Presentation,” and “Passion.”

It's different out there. Beware. Or be aware of what's out there.

Visit here for more insights and true Marketing and Advertising Trivia.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than 50 stimulating questions and answers at Londre Marketing Consultants, LLC. 

Here to help. All the best.

In China, An Auto Maker Eliminates That New Car Smell. An Example Of “Presentation,” One Of The 9P’s Of Marketing: Really. Good. Example.

I teach Marketing. I consult in Marketing and Advertising. I have conducted Marketing seminars in China. I created the 9P's of Marketing. I will add this example.

Let's blend them all.

There are cultural differences, one of the components under “People,” with targeting and segmentation.

This following example includes “People” and “Place” in the Nine P’s of Marketing.

The Place is China.

The Product is Lincoln.

Did you know that Chinese auto buyers don’t like the new car smell?

 In America is a big deal, that smell. That experience of smell just off the lot from a new car.

So what does Lincoln do in presenting their new cars, in China? It  removes the smells from leather, plastics, rubber and more. Their auto workers add a canister filled with carbon sheets inside the car. Carbon sheets, similar to baking soda in you refrigerator. They eliminate the odors from new materials as the car ships to China.

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting). 
• It's important to note that "People" or targeting has almost always been left out of the traditional "Marketing Mix."  Almost every diagram includes the four P's with "Consumer" or "People" or "Potential Buyers" in the middle of the circle. There needs to be more focus on the "Customer," or "People." 
• "People," market segments utilizing demographics, geographics, psychographics, behavioral characteristics and technographics are a vital component of the 9P's. Once a target market is chosen, the organization can develop its marketing strategies to target this market segment. 
• There are still questions:  Can the segments be accessed?  Marketing strategies need to be adapted for the different tiers or segments. Instead of viewing the market as a uniform group of customers with similar potential, the firm needs to view them as distinct groups or segments with differing potential.
• Product
• Place 
• Price
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 54 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

Ten Interesting Facts About Super Bowl XLIX, Including Chicken Wings, Audience, Records, Costs and "People," Plus Promotion in the Nine P's Of Marketing.

1. Last Sundays Super Bowl XLIX was the most watched show in U.S. TV history. 
2. An estimated 43 million people threw Super Bowl parties
3. 47.5 percent of all TV’s were turned to NBC. 
4. Cost of a 30-second spot was $4.5 million (falls under Promotion in the 9P's) and that amount doesn't include production costs and fees for actors, sets, equipment, advertising agencies, directors, crew and other personnel in creating and producing the spot.
5. Among the 18-49 audience 29% were watching another show or programming.
6. The vital key demographics under “People,” in the 9P’s of Marketing, among adults 18-49, Super Bowl XLIX got a 47.5 rating and 71 share.
7. An estimated 1.25 billion chicken wings were consumed predicted by National Chicken Council.
8. Super Bowl XLIX drew 114.5 million viewers. More than the 112.2 million audience of last year’s 43-8 blowout game on Fox
9. Viewership of the game this year increased to 120.8 million in the dramatic fourth quarter. 
10. Average Super Bowl viewer spent just under $80 to celebrate. 

Next year's Super Bowl 50 in Santa Clara will air on Feb. 7, 2016 on CBS. And the biggest advertiser? It will be CBS, promoting its own shows.

Need business, marketing and advertising insights? For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution) 
• Price
• Promotion, Super Bowl advertising falls under "Promotion" in the 9P's with eight different components or parts under "Promotion." I give lectures and presentation on how "Marketing is more than just Advertising" at law schools and graduate programs 
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with  more than 50 stimulating questions and answers at Londre Marketing Consultants, LLC. Here to help. All the best.

If A 30-Second Spot Costs $4.5 Million On The Super Bowl Programming Or Game, Who Was The Biggest Advertiser? Simple, NBC.

Simple. It was NBC, with its own promotional spots in Super Bowl XLIX. And you thought the game was long?  It's worse being in the stands at the game.

NBC aired seven minutes and 10 seconds of teasers for its own programming, plus its shows on its cable channels, according to research done by Kantar Media.

That seven+ minutes was more than last years six minutes and 25 seconds on Fox.

But I want to point out that CBS for Super Bowl XLVII aired  ten minutes and 20 seconds of promotional content, with a three  minute block in the second quarter.

Next year's, 2016 Super Bowl L or as they have named it Super Bowl 50?

Date: Sunday, Feb. 7, 2016

Location: Levi's Stadium in Santa Clara, California

Host Team: San Francisco 49ers

Need business, marketing and advertising insights?

For more, go to ideas, concepts and Marketing solutions at: LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s.

I am a senior Forensic Marketing Expert, Advertising/Marketing consultant with Londre Marketing Consultants, LLC plus I teach Marketing and Advertising. I own a copyright for this concept, the Nine P’s/9 P's ©2007, which augments the Marketing Mix (Product, Price, Promotion and Place) and 4P’s by the American Marketing Association, Neil Borden and Jerome McCarthy in the study and practices of Marketing. It helps identify marketing problems in a number of areas and helps develop marketing’s objectives, strategies, tactics and solutions. If the customer is the center of all Marketing, why are the "People," the customers or potential customers missing in the equation? They are part of the Nine P's, right after "Planning." I consult and teach using the concepts and practices of the Nine P's/9P's of Marketing.

In the study and practice of Marketing, Marketing and Brand Managers develop plans, strategies and tactics. The Nine P’s include these important components:

• Planning
• People (Segmentation and Targeting)
• Product
• Place (Distribution)
• Promotion
• Partners/Alliances
• Presentation
• Passion

Or for more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with more than fifty stimulating questions and answers at Londre Marketing Consultants, LLC.

Here to help.

All the best.