Car Dealers: Fair Pricing. Part of ” Price” and More Under 9P’s of Marketing

This is a hot, current topic. Pricing, including deceptive practices and deceptive pricing.

The Federal Trade Commission (FTC) has defined “junk fees,” as “unfair or deceptive fees that are charged for goods or services (“Product’) that have little or no added value to the consumer (“People”), including goods or services (“Product”) that consumers (“People”) would reasonably assume to be included within the overall advertised price.”

The FTC has proposed a rule that, if finalized as proposed, would ban junk fees and bait-and-switch advertising by car dealers, including prohibiting deceptive advertising, requiring full upfront pricing, requiring consent for charges to consumers and prohibiting the sale of add-ons that have no benefit to buyers.

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