Friday, May 31, 2024

Talk About Branding. Gangs Are Branded. SATG?

Branding but we are talking about gangs, here and geographically from Calabasas to Garden Grove.

I just read about SATG in a news release. 

The police and law enforcement have labeled, dubbed and branded them as South American Theft Groups (SATG). 

What is a brand? It's a way of identifying and differentiating products, services and items. 
A brand is a product, service or concept that is publicly distinguished from other products, services or concepts so that it can be easily communicated and usually marketed. Branding is the process of creating and disseminating the brand name, its qualities and personality.

The sheriff department is discussing the high-tech tactics being used by organized thieves, often burglary rings traveling from Chile or Columbia in what law enforcement is calling burglary tourism.

Cameras are disguised to blend in with vegetation, which enable the thieves to stake out multiple homes remotely to determine when residents come and go.

Recently, residents found the devices in yards from Calabasas to Garden Grove…. Yikes.

The sheriff's department recommends residents fight technology with technology and vigilance, offered these tips:

  • Remain vigilant and observant of any suspicious activity in residential areas, particularly unusual objects or disturbances in yards or bushes.
  • Conduct regular inspections of your property, including thorough checks of outdoor areas for any signs of tampering or unusual objects.
  • Enhance home security measures, such as installing motion-activated lights, perimeter fencing, and surveillance systems to deter potential threats.
  • Immediately report any suspicious findings, such as hidden cameras or unfamiliar individuals, to local law enforcement for further investigation.
According to the Los Angeles Sheriff's Department:
  • SATG, often comprised of Chilean or Colombian nationals, are highly organized criminal enterprises that travel from state-to-state committing burglaries and thefts.
  • Their members are often in the United States on limited tourist visas.
  • SATG employs covert tactics, concealing surveillance devices like hidden cameras amidst natural surroundings such as leaves and bushes.
  • Cameras are strategically placed in residential front/back yards to monitor homeowner activities and patterns of movement.
  • The group utilizes remote access technology to monitor the live feed from hidden cameras, enabling real-time surveillance and reconnaissance.
  • Prior to deployment, the group conducts extensive scouting to identify optimal locations for hidden camera placement, focusing on areas with minimal visibility.
  • The group operates swiftly, deploying hidden cameras within minutes to minimize the risk of detection by homeowners or law enforcement.
I'm getting the word out. You can read the entire article at https://patch.com/california/centurycity/s/iwu60/la-county-neighborhood-rattled-by-hidden-flowerbed-camera

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s

For more fun, marketing strategies/tactics and facts: 
For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s

For more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 64 stimulating questions and answers at Londre Marketing Consultants, LLC.

Friday, May 24, 2024

"RAID KILLS BUGS DEAD." When Advertising Was Great.

"RAID KILLS BUGS DEAD."

One or two of the best classes I took and I took one undergrad and one graduate at USC was Don Kanter's Marketing classes. He was the Marketing chair. He was the marketing researcher and psychologist for an advertising agency.


They did extensive market research on RAID.

The agency came up with a great slogan. "Raid Kills Bugs Dead." Think about that.

He found and said they would watch homemakers and others drown the bugs.

Love the story so I recently say the line "Raid: Protection for Everyone."

They are missing a lot.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s

For more fun, marketing strategies/tactics and facts: 
For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s

For more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 64 stimulating questions and answers at Londre Marketing Consultants, LLC.


Monday, May 20, 2024

Want To Play The Odds. The San Francisco 49ers versus The Kansas City Chiefs in Super Bowl LIX. How Much Will Super Bowl Spots Cost On Fox?

We'll see the 49ers versus the Chiefs and to reach eyeballs in homes and OOH the advertising will cost for a 30-Second TV spot without production and celebrity costs, they will go for over $7.5 Million each.

That's my prediction. 

Each second will cost a quarter of a million dollars or $250K. And again no production and celebrity expenses are included. You add them on.

Where and when? The game will take place on Sunday February 9, 2025 at the Caesars Superdome, home to the New Orleans Saints in New Orleans.

It will be the 59th edition of the finale to the NFL season, which started in 1967.

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s

For more fun, marketing strategies/tactics and facts: 
For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s

For more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 64 stimulating questions and answers at Londre Marketing Consultants, LLC.




Saturday, May 18, 2024

New Grandma McFlurry: Look At Strategy, Trends, Food. Plus New Product Development Under “Product” In The Nine P’s

Enjoy the Grandma McFurry, a scoop of nostalgia.

Who’s the target or “People,” under the nine P’s. The advertising features enjoying the treat with your grandmother.

McDonald's has introduced new Grandma McFlurry with media support of social media, TV, digital, online video and out of home. 

It’s promoted as "sweet – just like grandma" and features syrup, crunchy candy pieces and vanilla soft serve ice cream. Plus as an “experience while honoring the grandma-figure in all our lives." 

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s

For more fun, marketing strategies/tactics and facts: 
For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s

For more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 64 stimulating questions and answers at Londre Marketing Consultants, LLC.



Thursday, May 16, 2024

Super Bowl LIX: It's Got To Be Close To $7.5 Million, And That's Not With Production or Celebrity Expenses.

It may never too early to use Public Relations, one of the eight components under Promotion in the 9P's of Marketing in announcing a Super Bowl spot, and they picked the day of announcing the NFL schedule. 

With Mr. T? 

With Tony Romo?

You may have guessed it...Skechers. And they has secured a spot in the Super Bowl in '25. For around $7.5 million for :30 seconds. Without any production or celebrity expenses. 

It's the first TV spot announced for Super Bowl 2025 or SB LIX. They didn't release the cost on Fox , but the date to mark your calendars is February 9th, in New Orleans. 

The broadcast is on Fox 

Skechers has a funny spelling, says their benefits fit under the  mantra as "The Comfort Technology Company.” 

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s

For more fun, marketing strategies/tactics and facts: 
For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s

For more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 64 stimulating questions and answers at Londre Marketing Consultants, LLC.

Tuesday, May 14, 2024

If You're In The TV And Advertising Business, What’s The Best Time Or Time Slot For A TV Show?

What’s the best time slot for a TV Show?

Easy. With the largest potential audience, it's after the Super Bowl. 

Next up. In 2025, Super Bowl LIX. Last year's audience was 123.4 Million viewers tuned in across several platforms, including CBS, Paramount+, Univision and Nickelodeon.

Next year, on Super Bowl Sunday the new series "Rescue Hi-Surf“ – the new lifeguard drama may be lucky. It’s been scheduled after the Super Bowl in '25.

While the time period isn’t always a winner it was this year.  CBS launched their hit “Tracker” after Super Bowl LVIII on Feb. 11th.

Previously FOX has aired “Next Level Chef” and five years ago, Fox aired an episode of “The Masked Singer.” Add one more which lasted only one season--“24: Legacy.”

For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s

For more fun, marketing strategies/tactics and facts: 
For more on ideas, concepts and Marketing solutions: Go to LondreMarketing.com and look under “Articles and Resources” and the 9P’s/Nine P’s ©2007. Specifically you will find them detailed at 9P’s/Nine P’s

For more fun, marketing strategies/tactics and facts: Go to Marketing Trivia with 64 stimulating questions and answers at Londre Marketing Consultants, LLC.